Brand Blaster
By C-Note
I know what it's like to be just starting out. In fact, I've spent 18 years as a freelancer and am now starting my entrepreneurial path.
As an aspiring freelancer or entrepreneur, your head is all over the place. You're taking on any job you can, discounting your rates, staying up all night and it can be overwhelming. I assure you there's a better way.
You're not useless or terrible, you're just at the beginning of the game.
Let's Press Start and figure it out as we go.
Brand BlasterMay 12, 2018
When to Ship It! How Perfection Gets In The Way.
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Are you a Freelancer or Entrepreneur?
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Speculative Work vs. Free Work
What You Need More Than "Brand"
I wanted to share a quick thought I had after a conversation with a good friend of mine about his message and creative direction. We spoke all about getting comfortable with putting his message out there as opposed to waiting for the right moment to strike with the right image or brand. Not every designer is going to tell you that, in favor of hitting you with their $2,500 branding package. Building a strong connective idea takes time and we often need to let it breathe and emerge.
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What is Branding, really?
Today on the show we're asking "What is Branding, really?" Is it imagery? Language? A logo? or is it something different entirely?
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"Let Me Pay You"
It’s very exciting when you get someone to say “I want to pay you for this” or “this was worth every penny.” Without even prompting them they just reach into their pocket and insist on giving you their hard earned cash. Why? Likely because you just gave them something invaluable and they don’t know what to do. So, logically, cash is the way to show appreciation.
I met with someone today and this ended up happening. We talked for 45 minutes as a discovery meeting. I just listened and did everything I could to get to know her and get to know her needs. I quoted her for a project and I could tell in an instant that she felt in way over her head. That happens, sometimes the costs are too high, I get it. However, further opportunity wasn’t lost on me and frankly, it was easier to talk now that money was removed.
The barriers were down.
I let her know that I wasn’t interested in taking money she wasn’t prepared to spend and I’m not cutting her off from my knowledge because of that. We talked about her goals, I shared my story and gave her advice on how to go forward. While she didn’t agree to what I quoted (which was work I didn’t want to do anyway) we eventually agreed to do ongoing consulting. Right then and there she insisted that she paid me.
Why?
I listened.
I took my own agenda off the table.
I made it clear I wanted to serve her.
I gave her room to make her own choices.
I let her know I wanted to work WITH her, not for her. That this is a joint effort.
She also resonated with my natural intuitive self and it doesn’t hurt to click.
The point of all of this is that I didn’t push the issue. Sales is not about pushing for the sale. You can’t trick a brain to be ready when it isn’t. Even if you do, they’ll sober up and regret it. That won’t bode well for your future relationship. And that’s what you’re doing, building a relationship based on existing needs and possibilities. Not ideals and desparation.
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Fulfillment with Your Work
Brand Blaster Course: www.bit.ly/brandblaster
Creating vs. Advertising
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Who Are You, Really?
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Why Have a Personal Brand?
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Finding Your Focus | Building Your Brand Blaster Team
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10 Things You Need to Know About Branding
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Boss Project Summit: www.bit.ly/cnotesummit
Losing Followers
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The Boss Project Summit: www.bit.ly/cnotesummit
Business is Mutual
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Using Politics in Marketing
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#EntrepreneurProblems
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Meet the Host: www.cnote.show
Kindness is Good for Business
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Media, Yesterday and Today
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Learn from the host: www.cnote.media
Stop Taking Advice from Family and Friends
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Consulting: www.calendly.com/cnotemedia/consulting
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Top 10 Things You Need to Start a Podcast
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Nike's Big Move
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Authenticity
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Your Podcast Audience
Multiple Projects
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Fiverr and Designer Elitism
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Listening: The Conversational Sales Funnel
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Anchor is Monetizing: "Listener Support"
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MBTI BREAKDOWN: INFJ | THE MAGE
Whether you're an INFJ yourself or have a loved one who is an INFJ that you're trying to better understand, this is the place to be. We're going to talk about how INFJs think, functions and navigate the world. I refer to the INFJs as The Mage because their combination of Introverted Intuition and Extroverted Feeling leave a magical quality to their existence. Ideas tend to simply "be" and they can't always explain the way that they think. That's the point of the INFJ, they're power stems from simply "being" and letting go of any preconceived notions to conjure up new ways of thinking. They're truly powerful and intense people with some elements that could use some tempering. So we're here to break all of that down as much as we can.
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What is Myers-Briggs for?
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Podcasting as a Promotional Tool
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Twitter Spam Updates
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Should You Make Daily Content?
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Google Duplex
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Modern Day Marketing: The Race to Being Human
So, all of that leads to the discussion behind the relationship economy and how building those relationships allows us to genuinely connect with people to find out about what they actually need and want instead of trying to force someone to like or buy your product.
So, there's a lot to break down here and I'm fascinated to hear what you think :D
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What's Going On: Laurel vs Yanni
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Sydney Wong from VenturX on Tech Startups and Learning from Silicon Valley
We speak about topics such as the current state of the app market, where it's going and how it takes more than just a good idea to make something happen these days. There's a lot of great information about simply getting started to learn about where to go from here.
If you're a tech startup looking to improve your chances at funding you can go to VenturX.ca and use the promo code CNOTE to get your first month on the platform for free.
Learn more about C-Note Media at www.cnote.media
How to Spot a New Designer
I go in depth about various topics in design such as Fiverr, using templates, psychology, color choices, terminology and more. There's a lot of great information in this episode that I'm excited to share with you all!
You can learn more about the host, Christian Rivera, at www.himynameischristian.com
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Book a discovery call with Christian and C-Note Media at
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C-Note Media Madness: What's it all about?
We're going to be talking about high-level in-depth concepts about marketing, design, video, content creation, web design, identity seeking and understanding the ins and outs of both building a business as well as a ways to connect with a designer as if you're maintaining a relationship with a mechanic so they will take extra good care of you.
On this episode I share all of the topic ideas we've got coming down the pipe and why you should be exciting for upcoming episodes. I couldn't be happier to be sharing this new podcast with you and I'm hoping you'll be back to share your thoughts on all of the great topics we talk about.
Be sure to go to www.himynameischristian.com to learn more about the host and go to www.cnote.media