The Brandtelling Podcast

As a business owner or founder, there’s a good chance that you used to work for someone else. Some of us were focused on the future and always saw ourselves launching and building our own business. Others became "accidental" entrepreneurs following an exit from a corporate position. In any case — directed or accidental — your perception of what a business should look like is shaped by your past experiences — the good, the bad and the ugly.There is a good chance that you built your own brand to create a more empowering experience in business. For some people, that means feeling less stressed and indebted to their job by pivoting inside a job, or taking the leap to build their own business. That requires a big shift in their perception of what they should expect from a business.And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joan Gaffney, founder and Chief Executive Coach at ShiftNova Coaching & Advisory where she helps people create a healthy relationship with their careers and businesses.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.ShiftNova Coaching & AdvisoryWebsite: https://shiftnova.com/LinkedIn: https://www.linkedin.com/in/joangaffney/

If you’re a business owner or founder of a growing business you may find yourself hiring a variety of employees into your company. You want people who can help your clients in the same way that you would. You really don’t want another you. Instead, you want employees who provide a different set of skills. You want to hire for a good fit. Someone who plays well with others. Someone who brings something different to your table.And sometimes, instead of hiring — now you find yourself involved in firing. What does that do to your brand?For most business owners, this isn’t what you imagined running a business would be. And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Nicole Craveiro, founder of CraveHRO, a boutique HR firm dedicated to providing HR solutions to small business employers.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.CraveHROWebsite: https://www.cravehro.com/LinkedIn: https://www.linkedin.com/company/cravehro/

As a business owner or founder, you may run a couple of different brands. You may have sub-brands or brand extensions. Different brands may have a different look and feel — and certainly a different message for different audiences. But imagine you were overseeing a thousand brands or ten thousands brands. Each of those brands also needs its own identities and audiences. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is a true media wrangler — Dave Behar, of Behar Brands, founded ion networks, the self-proclaimed, Network of Champions. Ion Network operates over 25,000 local channels in North America spanning across sports, personal brands, and content creators. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Dave Behar - Ion NetworksWebsite: https://ions.com/ Email: dave@ions.com

In business, we say two things all the time — first, you only have a short amount of time to connect with your prospects. And second — you want to tell them a story to capture their imagination. But one of the biggest challenges facing many business owners and founders is choosing the right stories to tell — both to their prospective customers AND to themselves.With proper guidance and a bit of courageous work, business owners can discover a NEW story that can totally set them and their business apart. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Seth Donlin who works with coaches, consultants and other subject-matter experts to help them become better, more authentic and more inspiring storytellers so they can confidently be themselves and tell the stories that help them connect with their ideal audiences.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Seth DonlinWebsite: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/

Every business owner or founder has a secret wish — a secret desire. They want to be the magic ingredient in their customer’s success story. We're thinking magic, like Obi Wan in Star Wars — someone who brings some mystery, wizardry and guidance that makes the main mission possible. It’s like a special thumbprint that you leave with your clients.How can brands take that formula and use it with their own clients?That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest brings a little mystery and magic to branding. Jimi Gibson, in his day job, is Vice President of Brand Communications at The Thrive Agency, a huge full-service digital marketing agency that delivers massive and sustainable growth. BUT, Jimis is also is a magician and a TedX speaker. He has produced large-scale illusion shows for theme parks, operated his own magic theatre, appeared on the Food Network, and created product launches for major corporations. Jimi has performed across the U.S. and Canada including the MGM Grand in Las Vegas. He was a two-time finalist in a prestigious competition against other magicians, worldwide. He's going to bring a little magic to our podcast!The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Jimi GibsonLinkedIn: https://www.linkedin.com/in/jimi-gibson/Thrive Agency: https://thriveagency.com/Jimi on TedX: https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good

As a business owner or founder, there is no better friend you can have then a knowledgeable accountant. Not your graphics designer, not your web developer, and sorry to say — not even your branding expert — can provide you with the level of guidance and direction that you get with an experienced accountant. But, as an industry? They seem kind of boring. Some accountants can appear a little stuffed shirt -- a little smug, pompous, a know-it-all. A guy who seems at home in a traditional office, but not a lot of fun at a party. So how does a progressive, forward-looking brand find a good fit with an accounting firm that they can work with? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is anything but bland and traditional. Joshua Kreitzman is a partner at Kreitzman & Kreitzman CPAs. But forget that — what he says on his LinkedIn bio is that he is “An entertaining and exciting Certified Public Accountant. A rare breed. Business owner's consigliere. Guru of Tax Estimation. Servant to the poor, butler to the great Comforter, philosopher, and lifelong mate!” The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Kreitzman & Kreitzman, CPAs Website: https://www.kreitzmancpas.com/ Email: info@kreitzmancpas.com Phone: (631) 582-6060 Asaf "The Brand Chef" Bochman in his chef's "toque": https://www.bochcreative.com/

As the owner or founder of your brand, you are likely the person who knows the most about everything your brand has to offers your customers. You’re the main technician. You’re the main salesperson. You’re the man. Or woman. Or person. What happens when your business starts to grow? Then you begin to hire a sales team - and train them - and hope they can do the same job as you. But will they know how to sell just like you do without you being on every sales call? How do you ensure sales consistency? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Kevin Barry, founder of Harbor Sales Management, where he delivers outsourced sales management for Long Island small businesses at a fraction of the cost of hiring a full-time sales manager. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Harbor Sales Management Website: https://harborsalesmgt.com/ LinkedIn: https://www.linkedin.com/company/harbor-sales-management-llc/

Every business owner and founder knows the feeling of “imposter syndrome.” We feel like we’re not who we say we are when meeting with people. Our websites must be describing other people and worst of all — we feel like at any moment, we’re going to get caught and called out, like in some movie. Here’s the thing - that’s all natural. For most owners and founders, your first business is also the first time that you have taken all the risks, become THE boss and had to handle sales, plus whatever your business actually provides. When imposter syndrome becomes a constant background feeling, more than a distance noise, but an unwanted companion in your business that can impact your brand, it’s time to seek some professional leadership coaching and guidance. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joseph Beauchamp, president of Beauchamp Team Growth Solutions, where he coaches business leaders to overcome the challenges their teams face achieving goals and growing their businesses through a series of tools, including Leadership Development coaching, training, mentoring, and consulting. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Beauchamp Team Growth Solutions Website: https://beauchampteam.com/ Live2LeadLI event: https://www.live2leadli.com/

We used to say that “Armies run on their stomachs.” But every business owner knows that your business runs on technology. Without the right technology, you’re way behind your competitors. Some of the trouble starts when you fall down the rabbit hole of buying and maintaining tech for your business. But you don't need to be tech geniuses to figure out your IT. That’s what MSPs — or managed services providers — do every day. However, just like it was for an earlier guest, Justin Baliunas and Magnif-A-Tents, you want your tech company brand to be invisible and silent, until you need them. An MSP company can become a "hidden in plain sight" brand. That makes it tough - if not impossible - to build and promote your technology brand. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. We're pleased to welcome our guest, David Steiner, partner and director of business development for Cypress Grove Technologies, a boutique IT firm that provides support, consulting, and services to small and medium professional service firms throughout Manhattan and Long Island. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Cypress Grove Technologies Website: https://www.cypressgrove.com

You know our least favorite word of all time?   It’s entrepreneur. We can’t stand it.   We tell everyone that on this podcast, we speak to owners and founders. And we always avoid using the E word.   According to the dictionary, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”   What makes them different from every business owner and founder? They take chances in their business? Same for us. They may fail. Same for us. It doesn’t sound like they need their own special title.   Well today’s guest may have a different take. On today’s episode of The Brandtelling Podcast our guest is Matt Rivera, who says on his LinkedIn that he is “a passionate entrepreneur and CEO, who thrives on transforming innovative ideas into successful realities.” He owns and/or operates several brands including Advanced Utility Solutions, Zoomin Groomin, The Inspection Boys, and ATAX, and Advanced Aerial Solutions.   The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.   Matthew Rivera Advanced Utility Solutions: https://autilitysolutions.com/ LinkedIn: https://www.linkedin.com/in/matthew-rivera-90775a23/

There is a word that strikes fear in the heart of every founder and business owner, no matter the size of your business — Lawyer. Did you get a chill just now? It’s like seeing a cop on the side of the road when you know you’re driving a little too fast. We hate seeing cops sitting beside the road when we’re driving a little too fast, but we love seeing them drive by when we’re having a problem. Lawyers can be like that too. You’re not happy when you get an official letter demanding that you stop using an image on your website because you don’t have rights — unless you’re the image rights holder. Then your attorney is someone wise who knows exactly what to say and do to get you out of a jam. Having a solid relationship with your lawyer can bring a positive impact on your brand. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Timothy Wan, CEO of the Wan Law Group and Smith, Carroad, Wan, & Parikh. Tim is a Legal Enforcer, Business Influencer and Needle Mover. His practice focuses on protecting your business and making sure your outstanding debts are collected. He is the recipient of a prestigious volunteer service award from the Commercial Law League of America and the Area Director and Chapter Success Coach for Long Island BNI. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Timothy Wan Smith, Carroad, Wan, & Parikh: https://smithcarroad.com/ Wan Law Group: https://wanlawgroup.com/ LinkedIn: https://www.linkedin.com/in/timothy-wan-businesslawyer/

We're not fans of what’s often called “inside baseball” — the details and minutia of an industry. It can be fun talking shop and spilling the tea about others in your industry, but people outside your industry are not always as interested. Having said that, we *are* going to talk a little inside baseball about branding, marketing and websites — focusing as always on what that means for owners and founders. We want to provide practical takeaways from a brand expert’s point of view. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Andy Milligan of MMG Design. Andy leads MMG and takes a holistic approach to design and strategy that helps brands grow. And he’s no stranger to content — his LinkedIn post are filled with insights and he is also the host of The Creative’s Journal Podcast where he features interviews with industry leaders in marketing and more. The Brandtelling Podcast⁠ is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Andy Milligan | MMG Design LinkedIn: https://www.linkedin.com/in/mmgdesign/ MMG Design: https://www.mmgdesign.net/ The Creative's Journal Podcast: https://podcasts.apple.com/us/podcast/the-creatives-journal-podcast/id1696517789

If you're a founder, owner or entrepreneur there is a good chance that you've considered whether your business offers something unique and different. But how many of us think about whether our product or service is actually "innovative?" And what does it mean to innovate anyway? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest for this episode is an expert in how businesses innovate. It's kind of his thing. Gregory Zeller is the vice president and editor of Innovate Long Island, a digital media company covering and promoting the Long Island innovation economy. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Innovate LI Website: https://www.innovateli.com/

If you live with your partner, there’s more than a 50/50 chance you’ve worked on some type of home construction or decoration project together. There’s also more than a 50/50 chance that you and your partner argued during the project. What if your brand depended on strong collaboration with your partner to achieve your client’s vision? How do you put aside all the internal domestic issues to build an externally facing brand? That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guests for this episode are Samantha and David Colon, co-founders, co-owners and a husband and wife team at Husky Design and Build where they simplify the complex process of home renovation or commercial build-outs by offering both design and construction services under one roof. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Husky Design & Build Website: https://www.huskyconstructionllc.com/ Instagram: https://www.instagram.com/huskyconstructionllc/

When is the last time you attended a wedding, a corporate event or a big backyard party? They’re fun, your friends and family are there — it can be a little loud and chaotic — and at the end of the night you go home, with a lot of great memories and the designated driver behind the wheel. But guess who got there way before anyone else and left after the final guest staggered out? The event planner and tent rental company. That's what we call a "hidden in plain sight" brand. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. Today's guest today knows all about being the first to arrive and the last to leave — and staying hidden while doing so. Justin Baliunas is co-founder of Magnif-A-Tent, the metro New York and Long Island region’s premier tent and party rental company. We're going to discuss how a “hidden in plain sight” brand, if they’ve done their job right, can leave you and your guests with a fantastic experience. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Magnif-A-Tent https://magnifatent.com/http://www.partyrentalsli.com/ Instagram https://www.instagram.com/magnifatentli/

You probably have a special memory of going to a grocery or supermarket as a kid growing up. Maybe you went with your mom, dad or grandmother. But what if you actually grew up in the family business? That’s what we’re going to discuss on this episode of The Brandtelling Podcast. Today’s guest is Edwin Gutierrez, vice president of Gala Supermarkets, a family-owned business. Gala is a specialty grocer with a diverse and international customer base. Gala brings the world of Latin flavors to ethnic communities in America. Through authentic experiences in their stores, they provide multiple generations with a one-stop shop to find the flavors of their home country. He offers insights into growing and managing a family-run business of multiple stores that have a tremendous impact on the local communities they serve. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Gala Foods / Gala Supermarkets https://galasupermarkets.com/

You dream of owning your own home. We all do. But buying or selling your home is second in joy only to working with a used car salesman. You feel pressured. You feel unsure. You feel like this should be someone else’s job. And that’s why you work with a real estate broker who you like and trust — whichever side of the buying/selling table that you find yourself sitting at. If you’re that broker, you hold a license or work for someone who does. You have to follow all kinds of rules. You have to present homes that range in size from the modest — or if you’re here on Long Island where our podcast records — to the McMansion or the actual 18-bedroom, 21-bathroom mansion that Billy Joel is currently selling. How do you represent and differentiate your real estate brand as well as all the different homes and communities where your home owners and buyers exist. That’s what we’re going to discuss on this episode of The Brandtelling Podcast. We're pleased to welcome our guest, Shaughnessy Dusling, a licensed associate real estate broker with Real Broker NY. Shaughnessy has become a game changer for local -- and now national -- real estate by focusing on making her brand as authentic as possible and she offers a number of ideas and lessons for other owners and founders in this episode. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Shaughnessy Dusling Instagram: https://www.instagram.com/shaughnessysells/?hl=en LinkTree: https://linktr.ee/shaughnessysells

Every brand has twists and turns as a founder or owner. You might find that you've expanded or narrowed your target audience. You might change your service or product offerings. Maybe you're representing a new set of vendors that need you need to explain to your audience. Or you've taken on a new partner or expanded your footprint. But what happens when your brand takes a left turn? In this episode of The Brandtelling Podcast we're pleased to welcome two guests -- Tiffany Rivera of The Winston and Pastor-in-Charge Father James of the St. Paul's Episcopal Church in Patchogue on Long Island. They're an unlikely pair of entrepreneurs who have gone through what Asaf and I describe as a left turn in the brand. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. The Winston https://www.winstonlongisland.com/ https://www.instagram.com/thewinston_longisland/

A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses. It’s natural. But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other business stakeholders. I think that’s the wrong thing to worry about. In this episode of The ⁠⁠Brandtelling Podcast⁠⁠, co-hosts Arthur Germain and Asaf Bochman discuss why changing your perspective is a powerful exercise for building a strong brand story. The ⁠Brandtelling Podcast⁠ is brought to you by ⁠Brandtelling⁠, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and ⁠Boch Creative⁠, helping founders with strategy and implementation of their unique brand flavor.

In this episode of The Brandtelling Podcast, co-hosts Arthur Germain and Asaf Bochman speak with Mitch Brendle, president and founder of Integrity Expediters. Mitch discusses the challenges of explaining to customers, partners and employees how to understand what his business does and how it is different and absolutely necessary for homeowners.   We discuss ways to tell a brand story so that customers and referral partners can retell a brand story. By understanding your core message, you can more easily develop individual stakeholder stories and FAQs.   Mitch’s team takes its values and brand promises seriously. They have literally worked with homeowners who have given birth while awaiting the process that often accompanies home buying.   The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.

Welcome to The Brandtelling Podcast 2.0 where we are taking branding discussion to the next level. The Brandtelling Podcast is brought to you by the team at Brandtelling with your host Arthur Germain, Principal & Chief Brandteller at Brandtelling, and co-host Asaf Bochman, Brand Chef at Boch Creative. This podcast is for business owners, founders and entrepreneurs to better understand the impact the their marketing decisions have for their brands and business profitability. There are plenty of great podcasts available that discuss "branding basics" or "branding for other branders" but we wanted this to be different. We want to go deeper into the WHY, WHAT, WHO, WHERE, WHEN and HOW of branding including brand launches, refreshes, brand storytelling and branded visuals. We will be talking with other brand marketing professionals as well as other business owners, founders and entrepreneurs about their brand journeys. Join us! The Brandtelling Podcast https://TheBrandtellingPodcast.com Brandtelling: https://brandtelling.com Boch Creative: https://BochCreative.com

Why ain't your MSP brand getting the love it deserves? I've got some thoughts. === 01 - You think brand strategy and storytelling are luxuries. If you’re focused on hiring BDRs and salespeople to “bring their book” instead of building a compelling story for them to tell customers, you may be missing out. 02 - You don’t think that a strong brand matters for selling. Good salespeople are worth their weight in gold, bitcoin, or Nvidia stock. But even the best salesperson needs an authentic, compelling, relatable and memorable customer success story to share with prospects. 03 - You’re afraid you can’t show thought leadership. Give yourself more credit. You built your MSP on more than your vendor products and some hustle. You provide comfort, value and benefits your clients can’t find anywhere else. Talk about that. 04 - You think it’s too much trouble to build your brand. Which businesses earn your attention in your social feed, inbox and at events? I’m betting its those companies that have done the hard work establishing, strengthening and promoting a consistent brand. 05 - You’re not sure where to begin. This is the real challenge, because when you don’t know where to begin, sometimes you don’t. Take the leap and look at your brand. What makes it different? What makes your customers keep coming back? What can you do to guide them and help them? What Should You Do? Hire a brand strategist and storyteller that gets your business. Work with someone who understands all your funny acronyms, speaks fluent chanel and is willing to stand up to your vendor partners when necessary. Hire someone who can support the brand building activities you need to grow. ==== Let’s meet. Get a free consulting call to see if we’re a fit. https://letsmeet.brandtelling.com ==== Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com Use code MORE20 for 20% off the eBook Bundle. Follow me for more thoughts on improving your brand story and connecting with your audience: LinkedIn: https://arthurgermain.com

Ever wonder why your brand isn't turning heads? I've got some thoughts.===5 thoughts about why your business brand isn’t turning any heads.01 - Lost in TranslationIs your brand echoing the same messaging as your competitors?Differentiation is crucial in a crowded market.Develop a unique selling proposition and brand voice to avoid being another "me too" brand.02 - Message MayhemDoes your brand story resonate with customers or do your messages change all the time?If your brand narrative is difficult to follow or fails to connect emotionally, you can lose and confuse your audience.Remember, consistent, compelling storytelling is vital to building an influential brand.03 - Ghost TownAre you getting engagement for your content and stories? Are customers responding to your emails?A brand that fails to connect is like a ghost town - eerily quiet, instantly forgettable.Use your brand voice like a town crier, proclaiming your message from the rooftops.04 - Trust IssuesUltimately your brand is a promise that you’re making to customers.Businesses that fail to deliver on their brand promises are on shaky ground.Maintain customer trust by ensuring your brand's actions align with its words.05 - Invisible Man SyndromeA strong, recognizable visual identity stays imprinted in your customers' minds.Are you losing potential brand recognition due to a weak or inconsistent brand identity.Build a brand face that paints an unforgettable picture.What Can You Do? Review, Refresh and RebuildReview your brand from top to bottom to ensure that you’re always delivering a consistent and powerful message.Look for opportunities to strengthen and refresh your brand story when necessary.And don’t be afraid to rebuild your brand when you’ve made a big change.Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - comUse code MORE20 for 20% off the eBook Bundle.Follow me for more thoughts on improving your brand story and connecting with your audience: LinkedIn: https://arthurgermain.com

Ever wonder how to "get your name out there?" I've got some thoughts. === Most brands tell me the single most important brand objective they have is to "get our name out there." But that is often a challenge for five reasons. 01 - Not sure what you want to say. Your own unique and differentiated perspective should be the foundation for every article you write, social media you post, presentation you give and event where you exhibit. There isn’t any question about what you want to communicate when you’ve taken the time to determine this first. 02 - Not sure who you want to reach. Decide whether you’re trying to communicate with a prospective investor, employee, partner or customer. Don’t try to reach everyone all at once. Then draft your message for ONE PERSON in the audience group you’re trying to reach. 03 - Not sure where you want to say something. When you understand who you are communicating with, you next need to know where they go for information. Be there. LinkedIn, Facebook and Instagram all have their place. But not every audience group you want to reach will be in every place. Match your message with your audience’s preferences. 04 - Not sure when you should say something for most impact. Match your message strategy with your audience’s attention capacity. This isn’t easy. Event attendees’ ability to listen and focus is inversely proportional to the time left before the event. Plan your messages alongside your industry calendar. 05 - Not sure why you saying something makes a difference. This is often the biggest challenge. A strong Brand Story Strategy includes knowing what, who, where, when and WHY you are communicating in the first place. What impact will your message make in your industry? What Should You Do? Build a Strong Brand Story that Accounts for the 5Ws. Content and activities for the sake of showing motion are no substitute for strategy and planning. Every communication requires an objective and a target audience. Otherwise it’s just more noise. ==== Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com Use code MORE20 for 20% off the eBook Bundle. Follow me for more thoughts on improving your brand story and connecting with your audience: LinkedIn: https://arthurgermain.com

Ever wonder why you're struggling to connect with your copy? I've got some thoughts. Hint: Me, me, me, me. === Many brands struggle to overcome the instinct to talk about themselves. That is a challenge for five reasons. 01 - Your copy feels self-congratulatory. You like you, and that’s ok. But if all your blog posts, news releases and LinkedIn shares begin to sound like you’re a character from the Marvel Cinematic Universe, it’s time to take a step back from the Koolaid Kooler. 02 - There is no “I” in team, but there’s a lot of “us, we, I and me” in your copy. You want to talk about your accomplishments. You want to claim your accolades. You wonder why no one outside your organization is liking your posts? Think about it. 03 - Your copy sounds like you walked your industry tradeshow floor with a recorder. That list of meaningless adjectives may impress your high school English teacher (sorry high school English teachers) but not your prospects. Look for these fun terms in your copy: Scalable, robust, unique, powerful. Check, check, check, check? 04 - Customers don’t see themselves in your copy. Your customers work with you for a reason. They see themselves benefitting from the relationship. If your articles, posts, podcasts and videos don’t share that relationship, why bother posting them? 05 - You forgot that you’re not in the soliloquy business. Hamlet got away with talking to himself. You’re business isn’t so lucky. You need to connect with your audience. You want to let them know you’re on their side. You want them on your side. Otherwise, you’re just talking to an old skull and hoping for the best. What Should You Do? Focus on “you” and “me” in your copywriting. Your content should connect, not repel. Connection comes from building real relationships based on providing value and benefits that are meaningful to your customers. Make your copy focus on the outside, not the inside. ==== Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com Use code MORE20 for 20% off the eBook Bundle. Follow me for more thoughts on improving your brand story and connecting with your audience: LinkedIn: https://arthurgermain.com

Ever wonder if your brand is telling a powerful story? I've got some thoughts.===5 thoughts about telling your own powerful brand story.01 - Define your unique value.Take the time to identify what sets your business apart from your competition.Your “unique value proposition” should be clear, concise and compelling, and it should resonate with your target audience.02 - Clearly identify your target audience.Identify and focus on your ideal customer, including their needs, pain points, and buying habits.While every customer is different, you will begin to identify certain similarities that you can use as you develop messaging that resonates with them.03 - Craft your brand messaging.Develop a consistent, cohesive and compelling set of messages that articulates your value proposition and speaks directly to your target audience.Your messaging should be memorable, easy to understand, and differentiate your brand from competitors.04 - Tell your brand story.Create a narrative that brings your brand to life and connects with your target audience on an emotional level. This is where customer success stories (not “case studies”) can really play a part in connecting with your prospects.05 - Amplify your brand message.Share your brand story through a variety of channels and touchpoints, including your website, social media, content marketing, advertising, public relations, tradeshows, and other marketing initiatives.Consistency and repetition are key to building a strong and recognizable brand story.What Can You Do? Focus on your “Different”Instead of playing the “me too” game with your competitors, try changing the game altogether.Make a comparison chart and highlight what makes you different, where you stand out, and why customers enjoy working with you. Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - comUse code MORE20 for 20% off the eBook Bundle.Follow me for more thoughts on improving your brand story and connecting with your audience: LinkedIn: https://arthurgermain.com

"What do you do?" It's the cocktail question -- some may say the $64 million question. And even experienced business owners and business leaders can find themselves umm-ing and ahh-ing when asked this simple question. In this episode of The Brandtelling Podcast I offer a simple suggestion for formatting your answer to help people understand what you offer and how you help.

The mistake many brands make is to feed the brand when times are good and starve the brand when times are not so good. That's a little backward.  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain offers some perspecitve on investing in a seaworthy brand during turbulent times.

What is the voice of your brand? Not just the tone of the brand and the words you are using, but what does the actual voice sound like? What is the quality of that voice? This is what we explore in the latest episode of my Brandtelling Podcast.   In this episode, "The Voice of Your Brand," I am pleased to be joined by Rob Carbone, President of Rob Carbone Voice Over, a professional voice-over artist who brings his expertise (and terrific voice) to help brands sound as professional or casual as they desire. Rob details how voice overs or VOs can help brands build and share their story leadership.This video may be of interest to someone at a company where you do business who asks, "Can't someone on our staff just record the VO for our video?"

Content marketing is how savvy B2B companies build and share their stories with prospects and customers. But how can you repurpose, reuse and recycle stories as authentic and meaningful new content?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain is joined by Jaclyn Schiff, CEO of PodReacher, a done-for-you-service that transforms podcast episodes into high-quality articles to boost the visibility of your podcast. Jaclyn details how "content transformation" is much more than simply repurposing older content and she shares ways that businesses can build and share their story leadership.

Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel?   It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really work that way, right?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses how Staging Your Content for Awareness, Consideration and Decision works better than the old Marketing Funnel.   And here is a great infographic you can use as a reference: https://download.brandtelling.com/stages

Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)

What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled!   In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses the 5Ws and how and when to apply them to stay on track with your brand Strategy, Objectives and Tactics.

In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales.  Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success  in this episode of Brandtelling Podcast.

Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can!  Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.

Is your B2B brand represented by a place, a space or a face – or something else? When you think about your brand, what comes to mind? Is it your headquarters place of business, the spaces where you work with customers or is it the faces of you and your employees?   Brandtelling Principal & Chief Brandteller Arthur Germain details three ways to think about the impact of location on your B2B brand in this episode of Brandtelling Podcast.

How do you know when it's time to refresh your brand and brand story? Brandtelling Principal & Chief Brandteller Arthur Germain details three times when you should consider refreshing your brand in this episode of Brandtelling Podcast.

Most professional services companies start with their name. And then they feel stuck with it. But you don't have to be. Brandtelling Principal & Chief Brandteller Arthur Germain tackles the topic of selecting a name for your brand in this episode of Brandtelling Podcast.

Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve!  Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelling Podcast.

Simple question, so many answers. Brandtelling Principal & Chief Brandteller Arthur Germain tackles this question in our inaugural video podcast on the Brandtelling Podcast.

Do you have the tools you need to increase your public speaking performance? Can you leverage your "founder's story" and other storytelling topics to interest and engage your audience? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews J.T. Compeau, founder of The Content Interpreter. 

Are you building deeper connections with clients and prospects? And could you do that better by focusing on a business development program instead of whatever it is you're doing today? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews Adam Holtzer, founder and Master Connector of Connections4Hire. 

Is there an age limit on creativity? You wouldn't think so, but "creatives" often find themselves feeling that ageism creeps in when it comes to moving into a new role or joining a new company. It's counter-intuitive - creatives may have decades of talent and experience which is now working against them. Enter my guest, Eddie Prentiss, a creative himself, and founder of Creageless (www.creageless.com) a community of creatives. It began as a place for older creatives, but along the way, Eddie and its members discovered that the community doesn't care about age - old or young. On this episode of The Brandtelling Podcast we talk about the Creageless community and what it offers creatives from all industries and all ages.

Can the way that you tell a story - the sound of your voice - impact the way that your brand story is received? On this episode of The Brandtelling Podcast we interview international voice coach and trainer Cynthia Zhai from her home in Singapore about how the sound of your voice can reflect your past, present and potential.

Your B2B content marketing plan should include different types of content to nurture marketing leads through their customer journey. We like to look at three simple stages: Awareness, Consideration and Decision. In this podcast we discuss the difference between each stage and make recommendations about the type of content you should be sharing with your prospects.

Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of The Brandtelling Podcast we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, presentations and media interviews.

There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.

In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!

Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- including trademarks, trade secrets (shh), and patents.