Breaking Brand

2. The Major Leagues

An episode of Breaking Brand

By Buffer
About
The’ve helped launch over 50 startups — creating nearly $15 billion in market value. Now, they’re taking on a bold, new challenge.

Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
More places to listen
The’ve helped launch over 50 startups — creating nearly $15 billion in market value. Now, they’re taking on a bold, new challenge.

Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.

More places to listen

3. Enjoy Daily Life
With the pivot from Gin Lane to Pattern Brands in full swing, the team focuses on how to take their new business to market. The road to building a new company isn’t a straight line and there are plenty of challenges to navigate along the way. In this episode, we hear how Nick approached sharing the pivot with the Gin Lane team and how they navigated the rollercoaster of raising investment. Camille and Emmett share insights into building the new brand and we also hear what went down on launch day and go behind-the-scenes at the the Pattern Brands launch party.
22:21
November 12, 2019
2. The Major Leagues
Right at the peak of their powers, the Gin Lane team falls on tough times and decides to rethink the future of their entire business. Whilst working on two of the biggest projects the agency has ever taken on, stress and burnout is affecting the team and people are leaving the business. During the tough times, Nick, Camille and Emmett begin to focus on how they spend their time outside of the office and rediscover the joy in everyday moments. This lays the foundations for a complete 180 degree flip for the Gin Lane business and its team. Show notes: https://lp.buffer.com/breaking-brand/the-major-leagues
25:38
November 5, 2019
1. Gin Lane
Gin Lane has helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as it launches a new direct-to-consumer business of its own. Over the course of the next 5 episodes, we take you inside the world of one of the world’s most exciting consumer businesses and share a transparent account of the journey from pivoting a highly successful agency to launching a completely new business. In episode one, Gin Lane’s Co-Founder and Executive Creative Director Emmett Shine shares the origins of his hugely successful agency, and how it helped build and launch brands like Smile Direct Club, Sweetgreen, Harry’s, Recess, and more. We then meet Gin Lane’s CEO Nick Ling and VP of Brand Camille Baldwin to learn what made Gin Lane unique and how they were able to build brands that stand out from the crowd, and redefine industries. Show Notes: https://lp.buffer.com/breaking-brand/gin-lane
23:06
November 5, 2019
Introducing Breaking Brand
The’ve helped launch over 50 startups including Harry’s and Smile Direct Club — creating nearly $15 billion in market value. Now, they’re reinventing their business. Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market. The first two episodes of Breaking Brand will be available on November 5th, 2019. 
01:27
October 23, 2019
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