Canadian Real Estate Marketing Podcast

If signing up for social media is free and paid ads are cheap, why would you ever set a real marketing strategy? In episode 014 of the podcast, we talk (rant?) about why Realtors need to formulate a marketing plan and a marketing budget. If you plan on being in the real estate industry for the next 5+ years, this episode will serve as a reality check and details why you must, must, MUST accept that marketing is an investment and NOT an expense. 

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Realtors are going to see big changes in the way they market themselves and their listings in the not-too-distant future. In episode 13 of the Canadian Real Estate Marketing Podcast, we start 2021 with a look forward and explain which video format will be the go-to model for real estate agents that want to blow up their brand starting this year.

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Uncovering your own Unique Selling Proposition can be a daunting task that requires reflection and – sometimes – brutal honesty. In episode 12 of the podcast, we'll show you how doing this work up front will make all the marketing and advertising campaigns that follow easier and more effective. We'll give you some examples of famous USPs and suggestions on how to craft your own Unique Selling Proposition, regardless of your experience or expertise.

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Marketing without a plan is like investing in lottery tickets. It might work out for you from time to time but you'd have greater, more consistent results if you took the time to first think about what you're doing. In episode 11 of the podcast, we explain why it's super-duper important to have a specific goal for your real estate marketing campaigns.

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Is it possible for an introvert to succeed as a Realtor? In this episode, we're going to share strategies to help low key agents market themselves, their listings, and their business while avoiding the spotlight. If you're firmly in the introvert camp, episode 010 will help you keep you under the radar while growing a brand that will be the envy of the extroverted agents in your office.

Realtor Aliese Mackenzie's Instagram: https://bit.ly/AlieseMackenzieInstagram

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🤔🤷 You're told to brand yourself as a Realtor but what the hell does that even mean!? In this episode of the Canadian Real Estate Marketing Podcast, we explain the difference between a branding message and a call-to-action message and how you should use each one.

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You don't own your audience on Facebook, Instagram, and YouTube - the platform operators allow you access to THEIR audiences. But what happens if those audiences go away? (See the uncertainly regarding TicTok in the US as of July 2020.) Or what if paid ad prices get so expensive that Canadian Realtors can no longer afford to advertise on these sites? Your contact list and your own brand should act as a life preserver in a worst case scenario. Listen to this week's episode as Val and Paul discuss why real estate agents in Canada need to take ownership of their digital audiences.

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Cutting through the noise. Standing out from the crowd. How unique does your advertising need to be to separate you from your competitors? In this episode of the Canadian Real Estate Marketing Podcast, we talk about when to double down on what you're doing, when to call an audible to differentiate yourself from your competitors, and how to recognize (and avoid) change for change's sake. SPOILER: You don't have to mix things up as frequently as you think.

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In episode 006 of the Canadian Real Estate Marketing Podcast, advertising consultant and creative genius Adam McGale provides candid answers to any question a Realtor could possibly have about marketing their business using their local radio station. Adam tells us what a monthly radio campaign should cost in a major Canadian market and he explains why the best radio ads are the hardest to approve. Adam leaves no stone unturned in this comprehensive interview.

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In this episode, award-winning Realtor and expert marketing Tony Browton explains how he became a real estate agent, why he thinks modern agents MUST market their listings, and how a Realtor can best serve his or her clients. 

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What separates professional real estate photos from listing pictures you take using your cell phone? In the second episode of the Canadian Real Estate Marketing Podcast, real estate photographer Val Labrecque shares five tips (plus two bonus tips!) that will help you take better property photos or guide you in hiring your next professional.

Is there a perfect length for a real estate video? How long is too long ? In this inaugural edition of the Canadian Real Estate Marketing Podcast, hosts Paul Poulsen and Val Labrecque dissect topics like dwindling attention spans and the things that will make a real estate video feel shorter (or longer) than it actually is.