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Business & Bikes

Business & Bikes

By Imeh Nsek

Documenting my work, business, and life (which heavily revolves around bicycles)! I will be speaking on things that I learn as well as have speakers on from my business and cycling community to give us insight on impactful topics. This will be educational, and comical. Hope you enjoy it!
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Things We've Learned From Cycling

Business & BikesOct 16, 2019

00:00
34:13
Preparing For Your Best Season

Preparing For Your Best Season

This presentation is directed towards Nica Coaches but is great for anyone looking to expand their knowledge on training and racing. From choosing a bike for a beginner to coming up with power and weight goals, there is surely something for everyone to benefit. You can also listen to the video version available in the Instagram bio and there is also a podcast version. The things we go over-

1. Goal Setting and Planning.

2. Annual training plans, testing, and tracking improvement.

3. Transition and base period.

4. Choosing a bike for beginners.

5. Choosing a cycling kit for beginners.

6. QnA

Dec 08, 202153:57
Alex Wild - Highly Successful Professional Athlete

Alex Wild - Highly Successful Professional Athlete

1. Give everyone a little background of who you are, where you live, and the type of racing that you focus on.

2.     You compete at the highest level in mountain bike racing and maintain a demanding job, how do you balance the two?

  • Did you ever think of giving up competing at such a high level to be a weekend warrior and focus on your education/career?

3.    You are such a number guy, I love seeing all your workouts on Instagram and how they translate to KOM’s or race placings. How have you developed your training regiment over the years, cycling, lifting, etc.

4.  I know right now you’re probably taking a moment to really enjoy with season of your life but what does the future hold both on and on the bike for you? Next season, a few years down the road?

Ending Questions:

1. Favorite book or podcast, and why? Specific episode?

2. What piece of advice would you give your younger self?

Nov 29, 202138:26
Gwendalyn Gibson- Racing Elite and Becoming a Norco Factory Rider

Gwendalyn Gibson- Racing Elite and Becoming a Norco Factory Rider

1. Give everyone a little background of who you are, where you live, and the type of racing that you focus on.

2.     This was your first year racing in the elite category!! What is the biggest difference between U23 and Elite? How’re you coping with the transition?

3.    I remember when I was a JR everyone wanted to be “factory” now you race for the Norco factory team but also the national team for events like world championships, etc. If someone is trying to get to that level what helps them get there outside of riding really fast? Did you have to reach out to a lot of teams, build a relationship early?

4.     I know so many athletes that tie their performance with their mental health, what do you do to keep centered if something doesn’t go right in training, to relax and recoup, or in a race what do you tell yourself to get back into it?

Ending Questions:

1. Favorite book or podcast, and why? Specific episode?

2. What piece of advice would you give your younger self?

Nov 21, 202138:36
Nikki Peterson - Program Coordinator SoCal NICA League

Nikki Peterson - Program Coordinator SoCal NICA League

1. How did you get into cycling? What do you like best about the sport/community?

2. I did an episode with Matt Gunnell a couple of years ago and he had a great perspective on NICA and the SoCal league, but he also did so much before jumping into NICA, what did you pursue before helping coordinate everything for the league? What does your role look like now?

3. What have you seen make a successful team? Successful athlete?

4. Goals / Plans for next year, on the bike and off the bike?

Ending Questions:

1. Favorite book or podcast, and why? Specific episode?

2. What piece of advice would you give your younger self?

Nov 03, 202143:15
Ama Nsek - 2021 Updates and Future Plans

Ama Nsek - 2021 Updates and Future Plans

1. Long time since we did one of these, Ayden Watts reminded me about the one that we did last time because he listned to all of them recently and found some super motivating.

2. What’s changed? What’s better?

3. Friends you’ve made recently?

4. How’s riding going? Racing?

5. 2021 Season Highlights

a. Murrieta

b. Tulsa

c. Nationals

d. Salt Lake

6. Milligan

7. Plans for next year (on the bike, off the bike)

Sep 30, 202136:09
Charon Smith - Masters National Crit Champion, Progression and Grit in Cycling and Life

Charon Smith - Masters National Crit Champion, Progression and Grit in Cycling and Life

1. How do you balance work, training, racing, and sponsors (Also, I’m not sure if people are aware how active you are In church and how much time/effort you spend contributing there)?

a. Overview of what your week looks like, (how much/ when do you train)

b. Obtaining and keeping good partners/sponsors. Any advice for people that want to monetize or partner with good brands?

2. Your progression as a cyclist (I think it’s so easy for people to see how good people currently are but they didn’t notice the struggle or the years of not doing very well)

3. Winning nationals (Play by Play)

4. Plans for next year, on the bike and off the bike

Sep 22, 202135:39
Todd Hunsaker - Unbound, Leadville, Cat. 1 Mountain Biking

Todd Hunsaker - Unbound, Leadville, Cat. 1 Mountain Biking

1. How did you get into cycling? How long have you been racing at a high level?

2. Recovering/Coming back from a set-back

3. How do you goal-set at the beginning of a season?

4. Highlights of this season?

a. Early season – Vail

b. Unbound

c. Leadville

5. Increases in endurance and short term power? Advice for people looking to improve?

6. Plans for next season?

Ending Questions:

1. Favorite book or podcast, and why? Specific episode?

2. What piece of advice would you give your younger self?

Sep 13, 202155:51
Corbin Parsley - USA Cycling Sophomore XC National Champion

Corbin Parsley - USA Cycling Sophomore XC National Champion

I had an awesome time talking to Corbin about the last couple of years and doing a deep dive into the mountain and road bike racing he did this year we go over: 

1. Season Highlists - Soho! Natz! Road bikes/ ToAD!

2. Experience incorporating road racing this season, where he felt like he struggled and improved throughout the year.

2. Early season / Vail.

3. The photoshoot with Mahlo, fun preseason hangout.

3. Online school.

4. Next year plans, goals - NICA

Favorite books or podcast, and why.

If you could give your younger self one piece of advice what would it be

Sep 03, 202128:49
Nigel De Sota - Making the Jump To Professional Cycling

Nigel De Sota - Making the Jump To Professional Cycling

These are some of the questions we cover in the podcast:

1. How did you get into cycling?

2. How was your experience with Methods to Winning?

3. Where would you say your strength and weaknesses are in cycling?

4. What challenges does cycling with diabetes present?

5. Tell us about your new team and your trip to Europe?

6. What are your plans for the future? 3 year, 5 year, 10 year.


May 31, 202047:14
Matt Gunnell - Creating the SoCal Mountain Bike League

Matt Gunnell - Creating the SoCal Mountain Bike League

   1. Many of us know that you were in law enforcement before joining NICA as the director of the SoCal League, tell us about that transition and more about your life before NICA.

2. What were some of the biggest learning lessons that first year you ran the program in SoCal?

3. Some of my favorite moments of high school were times where my family, team and I would campout at the race sites, and pre-ride with all the other teams. I feel like the entire race weekend is a little atypical when comparing it to a traditional sport, was this the vision in the beginning?

4. How do you feel NICA impacts the student-athletes that participate, not only in their life during high school but after, college, career, etc?

5. NICA has grown so much in the last decade, what the future look likes for the SoCal League and the NICA governing body?

Mar 02, 202053:51
Tim Woo - SoCal Bike PT, Transitioning to Entreprenuership

Tim Woo - SoCal Bike PT, Transitioning to Entreprenuership

I had a fantastic time sitting down with Tim! He has such a great perspective on business, bikes, and life in general. 

Body (Questions and Topics I’d like to cover)

1. Give us some background on how you got into cycling, and the different periods you went through. (beginner, pro, advisory role)

2. I know that education is a big deal in your family, you and your wife both have your Doctorates in Physical Therapy. How do you think cycling and all the attributes associated with it prepared you and helped you through school and in your business, post-degree?

3. Tell us more about SoCal Bike PT, did you always know you were going to create your own practice after, when did you make that decision and what pros and cons were you weighing out?

4. You have a lot going on day-to-day. How do you juggle and prioritize everything, and manage your time?

5. I listen to a lot of podcasts and my favorite is when we get some really practical, actionable advice. What can we share with the audience that would immediately have them feeling better on the bike, and going faster?

6. What does the future look like for you when it comes to bikes, SoCal Bike PT, etc.?

Ending Questions:

1. Favorite book or podcast, and why? Specific episode?

2. What piece of advice would you give your younger self?

Feb 25, 202001:07:37
Cory Williams - Legion of Los Angeles

Cory Williams - Legion of Los Angeles

I'm so glad I had the chance to sit down with Cory at a local coffee shop and talk about his experience on and off the bike. We talked a lot about the social and digital media side of Legion!

Feb 18, 202034:50
John Wessling - Building A Coaching Business and Winning CAT 1 MTB Nationals

John Wessling - Building A Coaching Business and Winning CAT 1 MTB Nationals

Podcast Intro – premade segment

Episode Intro - **After the fact** Today I had the opportunity to sit down with John Wessling and go over being an athlete in general and how he found a career in motocross coaching and made his way to the top step of the podium of CAT 1 Mountain bike nationals. If someone is looking to grow a coaching business or train develop as an athlete, this is a must-listen!

Body (Questions and Topics I’d like to cover)

1. Tell me about how you grew up as an athlete and eventually found your way to mountain biking?

2. How did the XC Skiing and Motocross help with your cycling development?

3. What did your plan look like when targeting the 2019 MTB National Championships, ATP & Weekly?

4. When did you decide that you were going to coach athletes as a career?

5. Did you have any struggles when trying to monetize your passion for Moto, XC Skiing, & Cycling?

6. I know that recently you took over the coaching position for the UCLA Cycling team, as a former collegiate cyclist I think that’s freaking fantastic, tell me about how that came to be and what you’re most excited for?

Ending Questions:

1. Favorite book or podcast, and why? Specific episode?

2. What piece of advice would you give your younger self?

Outro  – Reflect: I loved this entire podcast episode with John but my favorite part was his departing advice. Many people need focus on the positivity and community that comes with cycling and in some cases, it may make sense to train less and work with a coach so that you can get the best of both worlds.

- Call to Action: If you want to follow their journey, follow them on Instagram at @jrwessling, also share this episode with someone who’s may benefit from listening

- Tease: Make sure to tune into the next episode where we are going over, using social media to develop a brand with Cory Williams

Dec 13, 201947:51
Corey Diez - Transitioning Industries and Pursing Passion From His Garage

Corey Diez - Transitioning Industries and Pursing Passion From His Garage

Dec 06, 201944:00
Andrew Bosco - Learning the Art and Business of Bike Fitting

Andrew Bosco - Learning the Art and Business of Bike Fitting

I had a fantastic time sitting down with Andrew Bosco and learning about the process of getting a great bike fit, and the time and dedication it takes to be excellent at it. Some of the questions we hit on are as follows:


1. Give us some background on how you got into the cycling community and how you transitioned into helping others with their bike fit?

2. What’s your favorite part about being a bike fitter?

3. Tell me about the business, how long ago did you start? What’re your plans for growth?

4. Walk me through your process and what differentiates you from other bike fitters?

5. How is it having cycling be such a big part of your like and your wife’s?

6. Tell me about the business, how long ago did you start? What’re your plans for growth?

7. What would you tell someone who doesn’t think that they would benefit from a bike fit?


Nov 27, 201932:44
Justin Williams - Developing Legion and His Community

Justin Williams - Developing Legion and His Community

I have the awesome opportunity to sit down with Justin! We talk about how he got started in cycling then dive deep into growing your brand, similarities between business and bike racing, the importance of developing your community, and making a great career out of racing bikes and making content!
Nov 22, 201901:14:10
Ethan Villaneda - Developing As A Mountain Biker

Ethan Villaneda - Developing As A Mountain Biker

Ama takes over as the host of the business and bikes podcast and speaks with our Imperium athlete Ethan Villaneda. Ethan runs through his progression from mid-pack finishes to competing at USA Cycling National Championships.

Nov 10, 201901:04:58
Quitting Your Way To The Top

Quitting Your Way To The Top

I have the chance to sit down with my good friend Jacob Abel to discuss how he increased his income by 69% in a little over one year! We talk about being transparent with your employer and quitting respectfully after you've done your fair share for the company.
Nov 03, 201931:34
Road to Cat. 1 Mountain Bike National Champion

Road to Cat. 1 Mountain Bike National Champion

In this episode I breakdown my goal of becoming the USA Cycling Cat. 1 National Mountain Bike Champion. The ens of the episode gives a good process of breaking down your goals in all categories and how to maximize your probability of success.
Oct 23, 201917:27
Adversity, Struggle, Rejection - Plan, Patience, Reframe

Adversity, Struggle, Rejection - Plan, Patience, Reframe

Today I speak about how the path the what we desire in life is not linear. There is struggle, adversity, and rejection that we face everyday. When you expect processes to take longer, plan for delays, and come away from them with a resilient and positive attitude you're much more likely to achieve what you're striving for.
Oct 18, 201911:59
Things We've Learned From Cycling

Things We've Learned From Cycling

Ama and I talk about how cycling has impacted our lives!
Oct 16, 201934:13
How To Be Great

How To Be Great

In this episode I talk about how practice can make someone great, exceptional, and fantastic in what they are pursuing! And behind practice you have planning, consistency, accountability, and sacrifice that need to take place if you plan on being above average. I say that you should not get disfouraged if you are not good when you begin something new but, through feedback, practice, counsel, and consistency you can become exceptional. Two books that you should reah are "The Compound Effect" by Darren Hardy and "Grit" by Angela Duckworth. The prinicples that these books teach you will have you understanding the process behind people who are elite in their field.
Oct 13, 201917:52
Estimator Transitioning into Sales

Estimator Transitioning into Sales

My good friend and neighbor Johnny sits down and we talk a little about hia transition into sales and how he uses LinkedIn to book appointments and projects for West Coast Cable.
Oct 06, 201927:29
Side Hustle: Babies & Bikes

Side Hustle: Babies & Bikes

I invite my brother and my neighbor on to share about our side hustles. We go over finding our first customers and the perks of not have a traditional job in your late-teens/early-twenties.
Oct 02, 201925:26
Business & Bikes - Trailer

Business & Bikes - Trailer

This episode will give a big picture outline of what the Business & Bikes podcast will be about. Work, Business, and Bikes! I will be documenting my career as an outside sales representative at Paychex, a small business owner of Imperium Coaching, and a person intertwined in the cycling community.
Sep 30, 201903:18