Business Clarity

Most people can check the boxes and create digital marketing assets for their business, such as their website, newsletter, lead magnet, etc., but many people I’ve met “forget” or feel awkward about promoting and talking about them.

I hope this thought-provoking episode/blog will motivate you to step into the marketer role despite your uncertainty, fears, and doubts because you’re not getting immediate results.

My insights and tips for busy solopreneurs who are considering outsourcing tasks.

Are you feeling overwhelmed by your tasks? Discover if outsourcing to a virtual assistant or Fiverr expert is the right solution for you.

I'm sharing my honest experiences working with VAs and some practical tips for finding the perfect fit and streamlining this process. 

Whether you're just starting out as an online coach, consultant, wellness entrepreneur, or a seasoned professional looking to expand your reach, this episode will help you curate an environment for more sales conversations with your ideal clients.

I’ll share some simple and actionable tips that you can apply right away. 

This is an FAQ type of episode to answer all your questions about my signature group program, Intentional Business Immersion.

We have covered the following topics:

• Enrollment Period
• Program Differences
• Curriculum Access
• Private Community Access
• Monthly Check-ins & Quarterly Reviews
• Community and Support
• Program Duration
• Pre-Work Training
• Pricing and making an empowered decision
  

I’m about to open the doors again to my signature group program, Intentional Business Immersion, and this time I want to give you an earlier heads-up. Hence, you have the time you need to think about it and also connect with me if you have questions. 

If you are a creative, a coach, a health and wellness entrepreneur, and want to grow a thriving human-centered business without relying on social media, if you value the quality of life, a holistic and gentle approach to business and self,  this episode is for you. 

Today, I’m sharing all the details about Intentional Business Immersion, why I created this program, my vision, and all the juicy details about what’s inside and what you can expect.

Join our free 5-Day Immersion

"How to build a streamlined human-centered business without relying on social media"

I've been connected with Michelle for years when I was still running Kocoon Spa remotely from Istanbul. I've always nurtured an admiration for her as she combines a unique combination of skills-set:

Michelle is the owner and acupuncturist specialized in cosmetic acupuncture in NY- with 5-star ratings on Google. She's also a practice management and marketing educator at Acupuncture Marketing School, which she founded.

I’m honored to interview her to explore how to get more clients to find you, increase income, and demystify social media marketing. Michelle shares some great tips on outsourcing social media very intentionally.

“Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.”

Even if you’re not an acupuncturist, this episode is very actionable and motivating!

Here’s what we discussed:

• What would the day in your life look like?
• How do patients find you?
• What is the best way for therapists or health and wellness providers to generate more income?
• How do you help your students and clients?
• Do you advocate getting more clients through Instagram, or is it through different strategies?
• What parts of social media can be outsourced to a virtual assistant? How do you do this?
• When you reflect on your career, what would you want people to remember?
• Michelle talks about demystifying marketing and simplifying the process.

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Why aren’t digital detoxes the answer?

How to have a healthy relationship with social media?

How can we, as coaches, make the social media space more safe, supportive, and kind; and mitigate some of the negative aspects of it?

Join me and social media strategist Cassie Widders as we explore these questions together!

Guest: Cassie Widders

Cassie Widders is a social media strategist who works with founders, personal brands and service-based businesses from around the world to simplify their social media, and create a strategy that centers around their business goals, and their lifestyle. She is a digital wellbeing advocate known for her work on digital minimalism, social media and its effects on our mental wellbeing, and in making social media strategies more sustainable for personal brands and businesses.

Business Clarity Host: Maika Endo

I coach and mentor impact-driven entrepreneurs who want to design a business and life on their own terms. My approach is holistic and integrates personal growth, marketing strategies, and business systems to create long-lasting, sustainable changes and results. I help you introduce your business to the world with intention and clarity!

In today’s interview, Bridget shares how my group coaching program Attract Nurture Convert helped her launch a unique freebie that embodied her whole identity, and kickstarted her newsletter.

You will learn:

• Why she decided that this was the right time to create and share a lead magnet.
• How she came up with the freebie idea and format - and how she went from idea inception to sharing it with the world. 
• The most difficult part of the whole creative process and how she overcame it - you may recognize yourself here! I did. 
• What has launching a lead magnet changed for her and her business - and the shift of perspective.
• How her lead magnet helped her kickstart her newsletter and double her mailing list. 
• The one piece of practical advice she’d like to share with you, Name, if you’re thinking of creating a lead magnet or perhaps started the process but got stuck along the way.

In today’s episode, I invite Sally Kellet to share a bit about her journey as she quit her 9 to 5 and launched a wellbeing hub and mindfulness studio in Melbourne, just when the coronavirus pandemic started. Sally Kellett is a professional meditation teacher, certified sound meditation practitioner, and founder of Mirosuna. At the time we recorded this episode, Melbourne was getting out of its third lockdown.  

In today’s episode, I'm sharing my personal story and 4 tactics I used to turn a money-losing business into an award-winning business before special media existed. And how the same tactics today, help me develop my coaching business in alignment with my values,  amidst the current popularity of social media and the hustle culture.

Welcome to a new theme inside Business Clarity, where I feature impact-driven entrepreneurs -like you- to share their wins, challenges, and their craft, so you can see what’s possible and also feel that you are not alone in this entrepreneurial journey! 

I want to humanize our businesses, and us as business owners. My first guest in today’s episode is Sara Naderi - one of my past private clients, and founder of Sumo Creativity copywriting agency.

Make sure to check the show notes to discover what special gift Sara has prepared for Business Clarity listeners!

In today’s episode, I will share with you what productivity means to me. You will also learn the critical 4 stages that I’m currently using in my group coaching program Soulful Success, to help the epic ladies increase their productivity and turn their big ideas into a plan, and launch it into action successfully.

You’ll learn how to: 

1. Strengthen your vision using specific tools
2. Set meaningful & relevant goals so you are truly motivated 
3. Create a sustainable execution plan so you can hit every milestone 
4. Cultivate rituals and have clear boundaries so you can follow through your plan almost effortlessly!

If you’d like to dive deeper into goal setting and time management, you are invited to join my 4-day productivity email course /coaching, Focus and Flow.

What you’ll learn in 4 days:

•  How to find what to focus on to make an impact
• How to overcome mindset blocks and avoid sabotaging yourself
• How to break down your big goals into scheduled action steps, so they become achievable
• Two simple strategies to stay in a state of flow and eliminate procrastination

→ The coaching exercises are easy-to-digest and actionable, so you’ll feel empowered and motivated!

If you struggle to send newsletters consistently, if you’re dreading it every month, if you’ve been dreaming of starting one but have been pushing it back forever, this episode is for you. 

Wherever you are in your newsletter journey, whether you’re telling yourself: 

• I don’t have time
• I don’t know how to design
• I’m allergic to technology 
• I don’t have a list of people to send it to
• I don't know what to write about 

I will share with you a reframe to help you get unstuck! 

In this episode today, I’m sharing my 5-step process to creating a cohesive personal or business brand from scratch, without having to spend money. You’ll be able to create your branding in 5 simple steps and take your impact-driven brand to the next level!

We will talk about: 

• One of the most underrated and crucial steps of the creative process, which is to build your vision board.
• What to consider when you’re thinking of your brand name and logo, and what mistakes to avoid.
• Creating your color palette has never been so easier than it is today - with all the tools and resources available.
• How to design your brand chart with ease and clarity - with a special gift from me: Your brand chart Canva template so all you need to do is drag and drop your brand elements. 
• Crafting your unique selling proposition and leveraging it to stand out.  

Do you ever wonder:

• “This has been done already; why would people buy from me?”
• “What can I write about? I have nothing interesting or new to say!”
• ”What could I possibly teach?”

Then you’re in the right place. Because those are all legit questions - The first time I spent months creating a course in my little corner, and when I finally launched it, it was a flop! I only had 2 people enroll. 

This year, I’ve taught 6 successful masterclasses and sold tickets with ease, launched my signature coaching program, and enrolled a client immediately. I also booked out my first coaching program, all of this during the pandemic! 

In today’s episode, I will share 3 simple tactics that you can include in your process to get the answers to all these questions from your clients and followers to create services and programs relevant to them and launch them with more confidence. 

Those are methods that I use inside my business and allow me to be consistent in my content creation and coming up with products that people wanted to buy.

You’ll learn;

• How you can use Instagram sticker features to survey your clients and followers before you even create your product or program, 
• How you can exchange interview for doing research calls before your launch,
• How you can use online survey forms in a smart way to get deeper insights into your ideal clients’ pain points and desires.

Scroll to the bottom for the featured resources and links!

Download your year-end gift, a beautifully curated workbook with prompts so you can end the year with peace of mind, and start 2021 feeling inspired and motivated. 

I use this for myself and like to go on a coffee date with my husband, and we fill our workbook and then share our answers. 

If you’re an entrepreneur and you’re building a personal brand, you probably asked yourself how you should name your business. You may have asked yourself questions such as: Shall I name my company using my own name? Shall I name it using generic words? Shall I give it the name of the course I’m launching? I have gone through the trademark registration process for my previous business’s brand name, and I also went through the same process for my current coaching business; therefore, in today’s episode, I will share my biggest takeaway on this experience.

Whether you're starting out in your business, or already have been running for a few years, you're probably juggling between many roles at the same time. Maybe you're servicing your clients, doing the marketing, the admin and paperwork, and on top of this, maybe you want time for self-care, social life, family life.

I'm going to share with you 3 hacks so you can reclaim your time and have more peace of mind navigating your business and personal life.

In today’s episode, I want to talk to you about reclaiming your freedom and increasing your free time. No matter what systems you have in place, or how busy you are, there is always something you can streamline. Join me as I take you through three tips to create time for what matters most.

***Make sure to participate in the Quiz to win a free strategy call with me-listen to the episode for details.