Business: Handmade
By Marketspace Vendor Events
Business: HandmadeSep 18, 2020
Episode 059: And We're Back?
Hello, hello, and welcome to our podcast! As a re-introduction, we are Kim and Kevin of Marketspace Vendor Events. We curate handmade artisan markets across New Jersey. We are passionate about small business and local, handmade art. We have been busy bees with our four kids - the newest addition was just recently born in August 2021! We both have full-time jobs in HR Learning & Development.
We hope to share insight into the inner-workings of small businesses and what it takes to be an event promoter and coordinator. We have a network of many talented makers and artists and call on them to share their thoughts and experiences on the podcast. We hope that their stories help you in your small business journey. If you have questions we can answer on the podcast or would like to join us as a guest, please write to us at the email address below.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 058: Combining Many Influences into one Artistic Vision (w/Boney Boards Woodshop)
Meet Brian, a true craftsman of functional wood artwork (such as skateboards) and pyrography decor artwork. We chat about his journey as the NJ-shore based small business Boney Board Woodshop and how each project he takes on gives him a new and improved skillset. Brian teaches the values of continuous learning and to never limit oneself when it comes to trying new things. He proves in our discussion that he practices what he preaches!
You can find Boney Board Woodshop at https://boneyboards.wixsite.com/boneyboards1 and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 057: Gathering Product Reviews When Your Custmer is a Dog (w/Melmo's Dog Treats)
We can all imagine how hard it is to market products to others and make that perfect sales pitch. But what happens when our main customer is an animal? We chat with Melissa of Melmo's Dog Treats about designing products specifically for animals, the challenges and opportunities of having a dog as your main customer, and how to receive and process feedback the products pet owners are purchasing. She also gives us insight into her retail and wholesale side of the business. Through this episode you will really learn why Melmo's Dog Treats are "people tested, dog approved".
You can buy Melissa's dog biscuits at https://melmosdogtreats.com/ and follow the journey on Facebook and Instagram.
Also make sure to check out KampForKids.org, a non-profit dedicated to running fun programs for children with autism and their families. Email info@kampforkids.org for more information!
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 056: Selling as an Introvert and Using it to Your Advantage (w/Mud 'n Biscuits Ceramics)
How much of being a small business relies on your individual personality and nature? We chat with Linda of Mud 'n Biscuits Ceramics about her start in pottery and how being an introvert has it's strengths. Listening, thinking, preparation, prioritizing, and creativity are all ways an introversion can run a successful business. We also talk about the importance of having supportive friends and connections within the maker community.
You can catch Mud n' Biscuits Ceramics on August 7, 2021 at Crafts and Drafts at Jersey Girl Brewing and shop online at https://www.mudnbiscuitsceramics.com/ and on Facebook and Instagram. Linda is also a part of www.ShopOurMakers.com
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 055: Prioritizing Mental Health and Self Care (w/The Scent Garden Shop)
In this episode of Business: Handmade, we talk to Maddie of The Scent Garden Shop about how important it is as a small business owner to take care of your own mental health and prioritizing self care. It is one of the easiest things to overlook, but also one of the most important things to consider. Maddie also gives back to her community in the form of charities, which is a big part of her mission and vision for her business. Her core values for The Scent Garden Shop include sustainability, the environment, and compassion for the community around her. Currently, she gives back to Veterans of Foreign Wars Post 133 and Karma Cat and Zen Dog Rescue Society.
Check out The Scent Garden Shop at https://thescentgardenshop.com and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 054: Behind the Scenes of Marketspace Vendor Events
Ever wonder what goes on behind the scenes of our handmade artisan event company? Kim wrote down questions to ask Kevin... and we share the answers on the podcast. We go into the most invaluable connections we've made, the hardest things about running a business with a spouse, what things have been surprisingly easy for us, and where we disagree the most. We do agree that our differing perspectives help make our small business a success! Hopefully you learn something new about the ins and outs of Marketspace from this one.
Come check out one of our upcoming events! We will be at Czig Meister Brewing for their 5th Anniversary on June 12th from 12-8pm.
https://www.facebook.com/marketspacevendorevents/events
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 053: Improving Product Design to Generate Better Sales and Satisfaction (w/Global Sawdust)
We are big fans of this next guest. Aidan Conboy of Global Sawdust is super impressive. Woodworking started out as his hobby in high school and now Aidan is selling his high quality handcrafted home furnishings and furniture online and at artisan markets. He walks us step by step through the decisions he's made when starting his business and how he started and improved upon his first few products. Everyone in his family shows their support by pitching in and filling a pivotal role in Aidan's small business.
You can find Global Sawdust at https://www.globalsawdust.com/ and on Facebook, Instagram, and ShopOurMakers.com
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 052: Leveraging Other Businesses and the Community to Expand Business (w/James on Main)
Meet the man behind the amazing events at Tranquillity Farms! Kevin Asciutto, the General Manager of James on Main, saw an opportunity to expand his business and clientele... and never looked back. Back in early 2020, Kevin's restaurant was suffering due to Covid-19. Instead of closing the doors to weather the storm, he decided to build a "curbside to go" side of the business. After seeing success and feeling more involved in the community, Kevin turned his attention to on-site catered events at Donaldson Farms and Tranquillity Farms, in Hackettstown and Green Township respectively. He discovered that with the help of other businesses, we all could create craft experiences for customers where they could safely enjoy and consume our products. Kevin invited Marketspace Vendor Events, Czig Meister Brewing, Unionville Vineyards, Man Skirt Brewing, and other small businesses to join him in these ticketed, sessioned, outdoor events.
Join us at an upcoming event by purchasing tickets here: http://www.tranquillityevents.com
Book your reservation at James on Main through Resy today! Full menu can be seen here: https://www.jamesonmain.net/
Please join us at Springfest on May 15 & 16, Wine Jazz Artisan Festival on June 5 & 6, and Oktoberfest on September 11 & 12!
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 051: Business Planning and Marketing Your Business (w/Mia's Resin Boutique)
Mia is a DELIGHT to talk to. New in the craft game, but already racing towards success, Mia and her small business are a breath of fresh air. We talk about her inspiration to start working with resin, how she's gotten comfortable using platforms like YouTube, and most importantly - how she has mapped out her business plan to market and grow her business. She tells us how she balances creating her products with promoting her shop online. Mia shares how important it is to stay on top of current trends and try new things for the sake of the experience!
You can check out Mia's craft at https://www.etsy.com/shop/MQCCreations and on Instagram and YouTube.
Mia will be displaying her products at Springfest at Tranquillity Farms on Sat. May 15, 2021. Tickets available now at www.tranquillityevents.com.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 050: Sourcing Exotic Wood and Teaching to Craft (w/Kitchen Wooden Products)
Hello hello and welcome to our big episode 5-0 of the Business: Handmade podcast! Out guest today is Pat Green of Kitchen Wooden Products. Pat crafts cutting boards, breadboards, and other kitchen products exclusively out of exotic tropical woods. We talk to him about the exotic wood species he recommends to other American woodworkers, which include Purple heart, Green Heart, and Guyana Rose Wood. Pat also talks to us about his role in teaching others to learn his trade and how he travels abroad to Guyana, South America to cut and supply these woods back to the United States.
> Mention Business Handmade and receive a 25% discount. All wood comes ready to use (s4s).
You can learn more about Pat and what he's doing here: http://uniquewoodsusa.com/ and chat with him via email: kitchenwoodenproducts@gmail.com
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 049: Designing for Different Demographics (w/BlueSmokeATL)
Spring has sprung and we are happily embracing the warmer weather that start the outdoor craft market season! In this episode of Business: Handmade, we speak to Robin Blue of BlueSmokeATL. She is a small business maker focused on designing luxury cigar pokers. She is based in Atlanta, GA and talks to us about gathering feedback from both her men and women demographics. Although there may have been slight challenges along the way being a woman selling products to men, Robin has engrained herself in the cigar community and is able to connect one-on-one with many of her ideal customers.
Connect with Robin and her community at https://www.bluesmokeatl.com/ and on Etsy, Facebook, and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 048: Finding the Perfect Workshop and Organizing your Business (w/Amazing Essence)
Adrienne McGill of Amazing Essence joins us on episode 48 to talk to us about what it's like to be a one-woman small business, especially now during the pandemic. She creates, stores, and ships her candles all from her studio space. She enjoys having a centralized workshop/retail space and shares tips around finding a space with the perfect balance for a small business. We also talk about a new payment service called Afterpay and the benefit her customers get from this service. We were super impressed by Adrienne's practice of writing down all of the data points that makes her business successful and her willingness to share this information with other makers and crafters!
You can support Amazing Essence at https://amazingessenceonline.com and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 047: What Inspires You and Your Handmade Business? (w/Science Craft)
It was such a pleasure speaking with Amber of Science Craft on this episode of the podcast. We got to learn more about her experience in the crafting and business world and how unique her science inspired art and jewelry is.
We discuss where her inspiration and ideas come from. As we all look at the world around us, there are infinite images, textures, and concepts for crafters to incorporate and use. Amber also has the unique experience of spending seven years as a seller and production artist for other vendors. She shares what she's learned and how it has helped her transition into selling on her own!
You can find Science Craft at https://www.etsy.com/shop/ScienceCraft and spread the love by liking her posts on Twitter, Instagram, and TikTok. Amber also has a personal portfolio page here: http://amberluning.com/
**Also - don't miss us "soft announce" our 2021 events schedule. Applications opening soon, but please save the dates!**
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 046: Craft Show Tips and Expanding Your Customer Base (w/Marianart)
The fountain of knowledge has arrived to the Business: Handmade podcast! Mariana shares so much wisdom with us when it comes to small business. She has experience to share about working in-person vendor booths, networking, and understanding your customers. She has also started expanding her business into teaching her craft and providing workshops to customers. One of the most exciting pieces of her business recently has been display her art (both functional and decorative) at retail shops and galleries.
Check out Mariana on https://marianarusso.weebly.com as well as Facebook, Instagram and Etsy.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 045: Starting Your Business Small in Order to Grow (w/S&P Gifts)
We connected with Paulette of S&P Gifts on social media and immediately knew she had a story to share. She has a background in retail, direct sales, and leadership experience with Girl Scouts of America. She sees her toughest clients however as a lunch lady in a school cafeteria. In this episode, we talk a lot about Paulette's best advice - rolling out new business ideas slowly and starting with small shows.
Also, you can look professional at a craft show or online by keeping things simple and clean. There's no reason to stress and spend lots of money in the beginning where you can think creatively and use what you have to your advantage!
You can find S&P Gifts at https://snpgiftsmn.square.site/ and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 044: Vintage Handmade Markets Promoted by a Maker (w/Dazzling Daizy Designs)
Happy New Year! As we welcome 2021, we also welcome fresh conversations and new connections. In this episode we chat with Debbie of Dazzling Daizy Designs, who makes modern jewelry pieces with a vintage flair. She also recently started event promotion for the Vintage Revival Maker's Market which ran in December and will run again on on Valentine's Day in Lancaster, PA! In talking with Debbie, we had a chance to reflect on our own experiences building our first events after transitioning from being makers ourselves. Customer service still proves to be at the forefront of all successful businesses!
Debbie’s goals for 2021 include increasing sales on Etsy, selling more through social media channels, and to create her own business website.
You can find Debbie at Etsy.com/shop/dazzlingdaizydesigns and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 043: How to Engage Customers from a Small Business Perspective (w/Rustic Wrapsody)
The holiday season is upon us and there's no better time to talk about how much interaction with customers means to small business owners. Making that special connection and providing next-level customer service is a must for our makers and handmade artisans. Kate of Rustic Wrapsody gives us some insight into how she makes purchasing a handmade item from her shop special and different than buying from a bigger store. Make sure to click over to Kate's website, where you can see her unique Tile Strikers for yourself!
You can find Rustic Wrapsody at https://www.rusticwrapsody.com/ and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 042: Review of Winter Village at the Red Mill Museum (w/Jackie’s Copper Creations)
Say hey to Jackie Stier of Jackie's Copper Creations. We love picking Jackie's brain when it comes to large event productions. She's a fine artist who frequents ComicCon, Sugarloaf, and other large-scale, convention-type craft shows. Jackie joined us at Winter Village at the Red Mill Museum for one of her only outdoor events in over 10 years. Listen to her expert opinion on what worked well and how improvising during a very uncertain time can lead to successful turnouts and sales days for all!
Jackie's amazing handiwork can be found at http://www.jackiestier.com/ as well as on Facebook and Instagram.
Learn more about Winter Village here: www.winter-village.com
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 041: Grass Roots Tactics to Grow Your Business (w/The Hanky Shoppe)
Lisa of The Hanky Shoppe joined us over this past weekend at Crafts and Drafts at Jersey Girl Brewing in Hackettstown, NJ. We chatted a bit and decided that her story was perfect for the podcast! Listen in to her business origin story with her husband (it's such a cute one) and the ways in which she kept her business engagement high during COVID-19.
Also, we included some audio from the unboxing of a few sponsorship inserts for our Winter Village at the Red Mill Museum. Learn more at www.Winter-Village.com
You can find The Hanky Shoppe at https://www.thehankyshoppe.com/ and on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 040: When Your Business Is Your Baby (+Winter Village Sponsorship)
It's getting to be the most wonderful time of the year. And we aren't letting COVID-19 bring us down. Kim and Kevin talk about their small business, the baby that they nurtured and grew from a little seed. As we've experienced, for every one negative voice that may bring you down, there are 500 voices cheering you on. It has been a rough year for all businesses, but we are excited for our biggest events of the year, Winter Village in Clinton, NJ and The Marketspace at Westfield in Westfield, NJ
Whether you are a small business, a handmade artisan, an independent artist, or someone looking to advertise, please check out our Sponsorship options for Winter Village at the Red Mill Museum 2020: Sponsor the Event!
Learn more about the event and watch the teaser trailer here: www.Winter-Village.com
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 039: Taking the Ego Out of Your Business (w/Little Flower Essential Oil Blends)
We learned more than we expected to learn during this episode of Business: Handmade! Mary Kate recalls her first push in the direction of her business, which unfortunately started with severe panic attacks. Her experience turned a corner when a close friend set her on a path of self-reflection and healing. She also talks about how she transitioned from only providing custom blends to her customers to finding a standard product line she could offer which saved her tons of time and energy that she could then reinvest into her business. Quickly we started finding the theme of removing yourself and your ego from your business in order to best represent your business and your products.
Learn more about Little Flower Blends on their website: www.littlefloweressentialoilblends.com and ShopOurMakers.com.
CONNECT with Mary Kate on Facebook and Instagram by following her pages and liking her content.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 038: Encouraging Your Friends to Sell Their Art! (w/RAD Stickers + Doodads)
Carly of RAD Stickers + Doodads emailed us with an amazing topic for this episode, encouraging people who want to make and sell their art to just get out there and do it! Carly talks about her own experience starting her small business and in which ways she has been encouraged along the way. Each time she's put herself out there, she has made another step in the direction that her business is in today.
Email us and let us know: what does the quote "Don't let perfect be the enemy of good" mean to you?
Check out RAD Stickers + Doodads and her very awesome Sticker Subscriptions here: http://www.rad-doodads.com/
You can like and follow Carly on Facebook, Instagram, and Pinterest.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 037: In-Person Handmade Markets are BACK!
Kim and Kevin chat about their two successful September handmade markets, 1) Crafts and Drafts at Jersey Girl Brewing and 2) Oktoberfest at Tranquillity Farms in partnership with Czig Meister Brewing and James on Main. Feedback surveys are a huge part of our business and help us understand the positive feedback and constructive criticism of each event we plan.
We are looking forward to our October and November handmade markets at Lone Eagle Brewing, Jersey Girl Brewing, and Winter Village at the Red Mill Museum.
You can find a list of upcoming events here: www.facebook.com/marketspacevendorevents/events
Please watch our event trailer for Winter Village and sign up as a sponsor here: www.winter-village.com
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 036: How to Engage a Craft Show Audience (w/Angry Nimbus Woodcraft)
If you yearn for a fun, yet educational conversation... just meet up with Rob of Angry Nimbus Woodcraft. He is a blast to talk with and knows so much about a wide variety of topics. He shares his most surprising experience while being a hand-maker on this podcast, as well as how best to engage a craft show audience and capture their attention at your booth.
One of the big takeaways is to curate video content for your social media channels, even if you aren't on-screen or speaking over the video. Grab a free domain song and pair that with a cool video of your product and/or process and you will almost definitely increase your engagement.
Check Angry Nimbus Woodcraft out (and the happy little storm cloud logo) on ShopOurMakers.com as well as his website and social media pages: Facebook, Instagram, and Youtube.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 035: Craft from the Eyes of a Chocolatier (w/Emma's Delights)
This delightful episode has us salivating for chocolate. We connect with Emma of Emma's Delights, who we learn is a chocolatier who grew up in Belgium and now operates out of her home kitchen. She offers her treats at a company-wide level, to clients such as Google and Facebook, and has made accepting feedback a regular cycle in her small business. Emma recounts how she started her business, first as a hobby for friends and family, then to offering traditional and gourmet chocolate online. She started doing craft events after she understood the online demand from her customers. Although now some are operating as virtual, Emma offers chocolate-making classes and events in California.
You can purchase you own box of chocolates from Emma's delights through ShopOurMakers.com.
Let Emma know you heard her on the podcast (and like her pages) on Facebook and Instagram.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Find us on Social: Facebook | Instagram | Twitter
www.marketspacevendorevents.com/podcast | ShopOurMakers.com
Episode 034: Handmade Craft Markets Coast to Coast (w/pureAlma)
This week we speak with Ana Martins of pureAlma, a handmaker of baby & toddler stuff! She started her small business after moving to California, so hearing about her craft market and networking experience on the west coast was something we were very interested in from the start. Ana also moved recently back to New Jersey, so not only was that an experience in itself (moving across country during the pandemic of coronavirus) but she will also be vending at craft markets and networking for the first time on the east coast!
You can find Ana and pureAlma online at https://www.purealma.com/ and on Facebook and Instagram.
We chat about a few other California based makers (Ostri Studios and Kaya Jewelry with a Heart) that can be found on ShopOurMakers.com by searching listings in California with zip code 95050.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 033: Collaborating on Events and Connecting with Customers (w/ Ross Traphagen of Visit Clinton NJ)
Ross Traphagen brings a lot to the table when speaking about growing small businesses, effective marketing, and community building. He has done so much to improve and support Clinton, NJ over the past few years. It is our pleasure to talk with him about the ways in which this town not only has weathered the impact of COVID-19, but demonstrates the ability to maintain their thriving and bustling downtown shops, restaurants, and town events. We are lucky to work with The Red Mill Museum on one of our biggest events of the year, Winter Village at The Red Mill Museum, which takes place over the three days of Thanksgiving Weekend. It is an amazing feeling working with shop owners, museum directors, city council, and our makers on such a special event.
To RSVP to the 3rd Annual Winter Village at The Red Mill Museum (or to showcase your ware by becoming a vendor), visit the Facebook Event here.
You can find Ross' social channels on Facebook and Instagram as well as at https://www.visitclintonnj.com/.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 032: Downtown Business Innovation and Community (w/Gabe Bailer of Downtown Cranford)
After hyping up our town so much over the years, we've finally gotten someone to prove it! Gabe Bailer joins us to chat about his role as Downtown Director of Cranford and what that means for the restaurants and brick and mortar shops he oversees. Over the past two years, Gabe has offered many ideas and innovations to consistently improve our downtown and foster community among the small business owners. Cranford was voted the best downtown in New Jersey in both 2018 and 2019.
Especially now during the global pandemic, Gabe is faced with new challenges and even more innovative ways to provide safe and engaging ways to serve downtown shoppers. The new social media campaign, "Now More Than Ever", spotlights local businesses and their owners by giving a personal look into each.
You can find more info about Downtown Cranford at https://downtowncranford.org/ and follow on Facebook, Instagram and TikTok.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 031: The Science Behind Making and Pivoting (w/Blueberry Fields Artisan Soap)
We had the pleasure to chat with Carol of Blueberry Fields Artisan Soap this week. By day she works as a biochemist in a laboratory and by nights and weekends she is a cold process all-natural soap maker. Up until recently, Carol only sold her wares at in-person handmade markets. Due to COVID-19, she was pushed to start thinking digital and created a new website where she could engage her customers online and sell virtually. This is a common theme among makers right now, with an added emphasis on selling online (whether it is starting a new online shop or increasing the amount of sales done over the web).
We also talk about the cooperative maker space that Carol belongs to, Soha Arts Building. It is a place that makers not only have access to use to make their products, but also to talk to one another on business ideas, feedback, and collaboration.
You can find Blueberry Fields Artisan Soap on their NEW website at https://bfsoap.com/ and on Facebook, Instagram, and TikTok. Blueberry Fields Artisan Soap is also listed on the ShopOurMakers.com maker directory.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 030: Flexibility in the Craft Beer Scene During COVID-19 (w/Czig Meister Brewing Company)
Episode 30 is an unofficial Part 2 to last week's episode. Matt Czigler, owner of Czig Meister Brewing Company, gives us insight into the craft beer industry and how innovation, flexibility, and collaboration has been key in growing during the impact of coronavirus. We learn how Matt opted to invest a little more financially into his small business up front so that he would avoid having to experience some growing pains as he expanded. Over the past 4 years, he's also learned how to spend less time working IN the business and dedicate more time working ON the business.
Also, Matt started a charity along with other New Jersey breweries that supports NJ's hospitality workers. Check out and donate to Brewery Strong here: https://brewerystrong.org/
You can find all of Czig Meister's amazing beer and new seltzers at http://www.czigmeisterbrewing.com and on Facebook and Instagram. Try the new home delivery option by emailing orders@czigmeisterbrewing.com and checking out the delivery map.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 029: A Lesson from Other Industries in Growing Your Business (w/Craft CANdles)
Get your pens and notebooks out, because this episode is packed full of great small business advice. No matter what industry you are in, Covid-19 has affected us all and changed the normal way in which we operate. This is especially true for the maker and artist community AND the craft beer industry. In order to keep running, business owners need to use creative tactics, support and learn from each other, and give back to their communities.
Lydia of Craft Candles has been doing all of these things. When customers could not get in front of her products at handmade markets and brewery taprooms, she needed to think creatively. Lydia connected with brewery owners and learned how they were successfully dealing with these big state-wide and national changes. Through it all she continued to be a part of large donations and support efforts for local front line workers and those in need. Most importantly, Lydia "changed [her] losses into lessons", which is something she uses as a teacher with her students and (obviously) herself.
You can see Lydia's awesome candles on Instagram and Facebook. Pick your favorite fragrance (and BEER CAN) and purchase your own at https://www.etsy.com/shop/CraftCANdlesShop.
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Episode 028: Energizing Your Business and Support Networks (w/Willow Moon Candles)
Feel the energy of Willow Moon Candles in this week's episode of Business: Handmade. We talk to April about being reiki certified and how she adds energy and healing into her soy candles. The art of candle making gives April peace and calm, just as it does for her customers who enjoy them. She also clues us in to her support system and how working with co-ops and small retail stores helps boost her brand and expand her clientele.
Please visit Willow Moon Candles online at https://www.willowmooncandle.com/ and follow on Facebook, Instagram, and TikTok.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 027: Small Business Taxes and Finding Ways to Delegate
Have you submitted your 2019 small business taxes yet? The deadline has been extended to July 15th. You could apply for an additional three-month extension for your taxes to be due by October 15th. It may be beneficial to look into federal relief, such as The Cares Act. This was signed to address coronavirus-induced economic fallout, which many small businesses have been impacted with in 2020. We think it is wise to consult with the tax professional, especially this year, to ensure your taxes are completed correctly and you have taken advantage of financial assistance that is available to you.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 026: Getting Your Business Name Out There (w/It's Pouring Art)
It was a dark and stormy night... and on this particular night we talked to Lisa Brown of It's Pouring. She started her business in 2018 and is based around Philadelphia, PA. Handmade markets are a big part of Lisa's growth strategy, as she makes connections with local fluid art-lovers. She tells us about the ways she gets her small business name out there online and at shows. She also dedicates time each day to business planning, because she knows her full-time job and other commitments take time and energy.
You can watch Lisa's amazing timelapse videos and see her incredible art at https://www.itspouringart.com/ and on Facebook and Instagram.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 025: Turning Your Passion Into A Business (w/Lovey Dovey Designs)
We are super excited to share this new podcast with you that features Kristen of Lovey Dovey Designs! Kristen is a professional makeup artist turned textile artist. She creates painted jackets, shoes, and other accessories. We chat about turning her passion into her business, how she planned for her business, and the things she's learned along the way. We also talk about many of the exciting things that are coming soon!
You can find Lovey Dovey Designs at https://www.loveydoveydesigns.com/ and on Facebook, Instagram, and Pinterest.
Lovey Dovey Designs is one of the many incredible makers listed on the new ShopOurMakers.com directory. Find your next handmade gift today!
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 024: How To Make Targeted Digital Ads Worth It (w/AlumaFlowers)
It's the long awaited episode with Scott Hartrick of AlumaFlowers! Scott is the mastermind behind your new favorite aluminum flowers, all crafted and powder coated by hand. Shoppers can choose from an endless number of styles and colors - but how did AlumaFlowers scale to be the large operation that it is today? Targeted digital ads and online marketing has set this small business apart and has allowed amazing growth and business opportunities to follow.
Please shop by visiting https://www.alumaflowers.com/ and say hi to Tracy, the new social media manager on Facebook and Instagram.
Scott recommends that you check out Logical Position and their digital marketing service. They offer a risk-free online marketing consultation.
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 023: Crafting a Marketing Message
Thank you for listening to Episode 23! Whether you are writing a newsletter, blog, or social media post, you should try and identify the persona of your ideal customer, understand the goal of your message, and create a clear call to action. We also chat about tips for targeting your marketing message, re-targeting customers, and getting to know your voice.
If you are looking for a community of small business makers to bounce ideas around, ask questions, and collaborate with, please join our Facebook Group: New Jersey Arts, Crafts, & Vintage Connection
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 022: Tips for Selling at a Craft Show (w/WholesomeHeart Dog Treats)
Everyone's favorite all-natural marrow bone dog treat maker is on the podcast this week! Howard talks to us about how he makes every market day reach it's maximum potential. From being prepared, to displaying products, to engaging customers and everything in between, you're bound to learn a thing or two. If you're making the commitment to sell at an in-person event, you better put your best foot forward and the face of your business on at all times.
Support Howard and his small business at https://www.wholesomeheart.com/ and on Facebook and Instagram.
Wholesomeheart is one of the many incredible makers listed on the new ShopOurMakers.com directory. Find your next handmade gift today!
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 021: Imposter Syndrome and Cosmic Connections (w/Nine Birds Studio)
Sonya Maizell of Nine Birds Studio emailed us a fantastic story and we had to get her on the podcast to retell it live! This is for every maker or small business owner who doubts their accomplishments or feels like they are a "fraud" or not a "true artist". Give yourself a pat on the back for the long way you've come and the amazing work you've achieved. We also chat about connecting as vendors at markets and Sonya's new collection, Heavenly Bodies, inspired by the celestial interconnectedness of all things.
Sonya also mentions her talented photographer Taylor, of Taylor Jade Photography, who takes amazing photos of her jewelry. Sonya looks up to artist Ricky Boscarino and cherishes the pieces she's purchased from him.
Make sure to visit Nine Birds Studio online at https://nine-birds.com and on Facebook and Instagram.
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Episode 020: Dealing with Disappointment
In this episode, we take the podcast outside under the string lights and next to the bonfire. Kim and Kevin talk about dealing with disappointment in many different aspects of their maker-promoter lives. How do you deal with the current pandemic when it comes to cancelled events, revenue loss, and supply shortages? Is there a way to spin some of this negative news and energy into a learning experience? We have all needed to pivot in the past few months - but what does that mean for our small businesses' success?
We mention looking into the Small Business Administration (SBA) Paycheck Protection Program (PPP) loan and Economic Injury Disaster Loan (EIDL). There are resources out there that we highly encourage you to look into.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 019: How To Photograph Your Craft (w/Sonya LaTorre Art)
How do you represent yourself and your handmade products on social media? Episode 19 welcomes Sonya of Sonya LaTorre Art, an artist who uses a wide range of mediums to create stunning pieces of art. What caught our eye is the way she represents her brand and art online. With each painting and art piece she makes, she posts online photos that are as vibrant and true-to-life as possible. She does this without using any fancy equipment either, just an iPhone, free editing apps, and a nail on a white wall.
Check out Sonya's newly launched Patreon (as of today!) at https://www.patreon.com/SonyaLaTorreArt. You can follow and shop Sonya on Facebook, Instagram, and Etsy.
We also talk about Art Across Borders... a lot :)
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 018: Balancing Work and Craft (w/Pedal Pusher Press)
What a fun conversation we had with Jenn from Pedal Pusher Press! Not only is she a Jersey Girl, she's incorporated much of that fondness into her art. We can't not associate Pedal Pusher Press with riding bikes on the boardwalk to get a soft serve cone. Jenn hand draws amazing map art prints of New Jersey shore towns and suburban areas (and don't worry if your town isn't on her website, she also accepts custom orders). She's learned over the years how best to balance her 9 to 5 job with her passion project. Jenn also shares how important it is to collect data from her customers and how she connects with people at in-person handmade markets.
Check out the magic over at https://www.pedalpusherpress.com/ and make sure you follow and like her business on Facebook and Instagram.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 017: Upgrading Your Workspace and Brand (w/Brighter Days Company)
Let's hear a big round of applause for Diana of Brighter Days Company! Not only does she make and sell natural soy wax and wood wick candles, she is opening a new brick and mortar store in Marlboro, NJ. We talk to Diana about all things business, from pouring candles in her kitchen to hosting events in her new retail space. Also, she just recently re-branded her business and candle labels.
You can find her amazing products on the Brighter Days Co. website: https://www.brighterdaysco.com/ and on Facebook and Instagram.
You can visit their new retail and workshop space at 87 South Main Street, Marlboro, NJ 07746
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 016: The Importance of Community and Networking (w/The Good Donut Shop)
Ryan Ozolins has created a business surrounded by fostering community and having meaningful conversations. And it all starts and ends with a donut. After two years of hard work and planning, Ryan's second place award in a business school pitch contest won him money for business start-up costs and coaching. His coach was the one who urged him to start with a mobile donut shop instead of a brick and mortar. Join Kim and Kevin as they go through the story of how The Good Donut Shop was born and the amazing things Ryan is doing now for small downtown businesses in New Jersey. We truly believe the motto, "Great Communities Need Good Donuts".
Make sure to honor the healthcare heroes and hidden heroes in YOUR community (for as little as $10) by donating Good Donuts today at https://thegooddonutshop.com/. You can hear all the best bad jokes on Instagram and follow the pop-up donut shop on Facebook.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 015: Giving Back and the Future of Craft Shows (w/Finely Crafted by Cara)
In the middle of this coronavirus pandemic, Cara Staviski of Finely Crafted by Cara is finding ways to give back and support communities with her craft. She is making masks and surgical caps for the healthcare heroes who are on the front lines day in and day out. She is also using this as a educational outlet for her family.
On a normal day, Cara travels the handmade market circuit with her embroidered tea towels, clothing, and accessories. She is a staple at many Marketspace Vendor Events' markets, including Winter Village at the Red Mill and The Marketspace at Westfield. With four embroidery machines at the ready, she is able to craft a consistent number of items at one time and uses many types and styles of fabric in her work.
To show Cara love, please send her messages on Facebook and purchase her amazing items on Etsy at: https://www.etsy.com/shop/FinelyCraftedByCara
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Episode 014: When to Introduce New Inventory and How to Tailor your Display (w/State Plate Signs)
The legend himself has graced our podcast - Mike Bender from State Plate Signs sits down with Marketspace to chat about his evolving product line, how he chooses products for the markets he attends, and the connections he's made along the way. Mike was one of the first makers in our network that gave us advice and helped us up our handmade market game. Plus, you're probably dying to find out how he gets all those license plates! All this and more on episode 14 of the Business: Handmade podcast.
Check out Mike's State Plate Signs at https://stateplatesigns.com/ and follow his amazing work on Facebook and Instagram. His LED sound activated guitars, resin coasters, and CNC cut wood licenses plates are sights to behold!
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 013: Get Your Business in Order (w/Riley McGhee)
A special treat for Episode 13, we have Riley McGhee! Riley is a business coach and consultant with experience advising many types of small businesses. He shares with us some of his tools, strategies, and how to frame 'perceived' pain points that many of us may encounter. Just because you are a one-person operation doesn't mean you shouldn't think about your business' mission, goals, and trajectory.
You can listen to Riley on his podcast 'The Venture Life' and follow him on Instagram. The best way to learn more and work with Riley is at his website: https://www.rileymcghee.com/
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 012: Reading the Market and Evolving Your Business (w/Lemondrop Designs)
Fellow maker and Cranford resident, Marcy Duarte of Lemondrop Designs, LLC, speaks to us about her organic business start and how she has branched out and evolved her business and products to fit demands and her own curiosities. Over the years, she has built her own skills in product design and methods of market research. Marcy has become a repeat vendor of The Marketspace at Westfield and much of her business comes from word of mouth, local customers although she is enhancing her corporate gift business as well!
You can shop online at https://www.lemondrop-designs.com/ and please follow and like her social media pages: Facebook and Instagram.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 011: Honing In On Who You Are As A Business Owner (w/Little Batch Candle Co.)
What a great time we had talking with Andrew Kruep of Little Batch Candle Co. about his beginnings, business planning process, and how he found his niche in the maker realm. Episode 11 touches on his business model as he sells his hand-poured candles at in person markets, online, in stores, and more recently has started to offer candle making workshops. He also recently collaborated with Textile Trolley on a line of fragrances all packaged up and ready for travel.
Take a look at www.littlebatchcandleco.com to find your next favorite scent and like Little Batch on Facebook and Instagram.
Please message us if you need someone to talk to during this wild time we are experiencing. We'd love to hear any ideas or thoughts you have around the shift from in person events to online or remote ways to support the maker community.
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Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!
Episode 010: Following Dreams and Business Leads (w/Art Across Borders)
Tune in to episode 10 to discover the roots of Art Across Borders, Sam's commissioned work, and the difference between our dog Cooper and a more-than-normal bearded Kevin. It was super exciting having out first guest live in our podcast studio.
And hey, there might even be a special surprise hidden in the middle. We are opening applications to Czigtoberfest on September 26, 2020 in Hackettstown, NJ. Please join us as a vendor or enjoy the festivities as a patron!
To support Sam with all of her projects, please visit the following:
- www.artacrossborders.com
- Art Across Borders on Facebook and on Instagram.
- Millennial Makers on Facebook and on Instagram
- BusBizBabes on Instagram
Also:
- Share your bus related stories and memories to There Once Was A Bus
- Join Art Across Borders' Macrame Workshop at Cafe Brio on March 21 - RSVP on Facebook
- Join Art Across Borders' Macrame Planter Workshop at Stony Hill Farms on March 28 - RSVP on Facebook
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If you enjoyed this episode of the podcast, please subscribe and review us on your favorite podcast app.
Email your stories, ideas, thoughts, or anything you want to podcast@marketspacevendorevents.com and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!