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Facts Not Feelings with Brooke C. Furniss

Facts Not Feelings with Brooke C. Furniss

By BZ Consultants Group
Every week, BZ Consultants Group's Founder/President and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Thanks for listening.
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Partner or Vendor: Which Provides More Business Value?
Partner or Vendor: which provides more business value? Do you really regard yourself as a true partner at the dealership or at your agency? Are you truly engaged with your role, or do you merely check the boxes and collect a check? Do you know what it takes to be a partner? Do you listen to understand each other’s needs? Do you call only when it benefits you? Are you seen as an authoritative resource?  Scott Risley, Digital Marketing Manager at Mohawk Auto Center, sits down with me as we dive into the differences between partners and vendors and how you distinguish between a vendor vs partner. Our discussion will revolve around the importance of these relationships and how lacking them costs your business money.  Follow Scott: https://qrco.de/bdMemd  Help Those impacted by Hurricane Ian: https://abcn.ws/3y5oKh  Register for Digital Dealer Launching Leaders Women Meetup:: https://bit.ly/3RnaJSY  Connect with BZ Consultants:: https://qrco.de/bcqqFo  Chapters  0:00 Start  1:43 Scott & I's first time meeting at DMSC in Napa where I stopped teaching mid-lecture as I was blown away by Scott's processes.  4:12 Which provides a better value?. Are you doing what it takes to be a true partner?  5:05 What makes a good partner in Scott’s mind? How is he vetting business partners from vendors? What characteristics make a true partner?  6:55 What does Scott see as the key difference between a partner and vendor?  9:26 How can you maximize your business partner meetings? Are both parties transparent, holding each other accountable, & providing actionable items?  17:47 Skipping the Pregnancy and Delivering the Baby! What Scott has found works best in communicating & keeping all parties informed.  19:12 How are you treating people when they are not giving you more money? Are you being asked to increase your budget or add products each month?  23.52: If your network is your net worth, why are you burning your money? Don’t continue to cast pearls to swines. YOU personally need to continue to grow & learn so that you can be a better partner.  25:15 You may have the best product ever but the rep’s personality is not a good fit. How many services are canceled simply because they didn’t know they could switch reps, or they didn't know that the product could do “that?”  29:15 Domino effect: A feeling of frustration, anger, and a vow that you'll never use the product/work with the company again, and you're back to square one looking for a solution!  30:21 Are you building a relationship with the rep at the company? Are you making your rep your ally and partner? Making their job easier?  32:51 What is Scott Risley’s one actionable that you can implement today about being vendors and partners?  33:52 Digital Dealer Launching Leaders: Women Meetup. Numerous incredible females have assembled to form the Digital Dealer Launching Leaders: Women Meetup! On Oct 4th, we will hold a Zoom call to discuss opportunities for mentoring and menteeship. On the first day of Digital Dealer, we will meet for lunch. Buddy systems make conferences more fun!  35:20 Lightning Round Follow, subscribe, rate, and never miss a show!  #FactsNotFeelings #MovingAutomotiveForward #HowToMakeTheMostOfYourBusinessPartnershipRelationship #PartnerOrVendor #DifferenceBetweenPartnerAndVendor #PartnerVsVendor #AreYouAPartnerOrVendor #WhatIsAPartnerVsAVendor #BusinessParter #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #ScottRisley #MohawkChevrolet #MohawkHonda #MohawkWay #Podcast #Automotive #WomenInAutomotive #AutomotiveConsultant
41:37
October 03, 2022
We're Gonna Need A Bigger Megaphone
End of month, bring it! After Friday’s episode “Outsourced BDC: The Good, The Bad, The Ugly” with Robin Wilson, I think we are all ready to take on the world! I love how she knows who she is, knows the importance of being a trailblazer and leans into it, and does everything possible to move this industry forward. Robin will be the first to lend a helping hand to whomever needs it. Robin and I’s conversation is live anywhere you get your podcasts and will be on Youtube tomorrow (Thursday). Apple: https://apple.co/3dF9W21 Spotify: https://spoti.fi/3C8S20T Youtube: https://bit.ly/3dNUeS2 Connect with Robin Wilson:  https://qrco.de/bdIeyg Sometimes our singular voice isn’t enough and we need that extra assistance. Sometimes we need a bigger megaphone. Maybe you are promoting an event. If people only hear your voice alone, it will eventually fall on deaf ears. There need to be other voices to validate this event, conference, or whatever the “thing” is to legitimize it. I will take this a step further. Since June I have been diving into GLBA and the fact there is no one seems to be working towards the resolution of the ADF/XML portion. There are companies left and right charging dealerships  a lot of money to be “GLBA Compliant.” HOWEVER, when pushed about this ginormous other portion, they all fall short. My voice is not enough. My voice is not loud enough. It is going to take a MUCH bigger and louder megaphone. Enter Brian Pasch. Who is listening now? Who is paying attention now? It takes all of us to move this industry forward. It takes all of us collaborating and rowing the boat in the same direction to accomplish the bigger goal. Connect with Brooke and BZ Consultants Group: https://qrco.de/bcqqFo Chapters 0:00 Start 1:39 What Were You Key Takeaways from Robin and I’s Conversation 4:11 There are times when our singular voice isn't enough and we need a little extra help. Sometimes we need a bigger megaphone. Maybe you are promoting an event. It will eventually fall on deaf ears if people only hear your voice. Other voices are needed to legitimize this event, conference, or whatever this "thing" is. 5:09 Furthering this thought. GLBA and the lack of progress on the ADF/XML section have been on my mind since June. It is common to see companies charging dealerships to be an "GLBA Compliant"; however, when confronted with the ginormous other portion, none of them rise to the occasion. My voice is not enough to make a difference. My voice is not loud enough. It is going to take a MUCH bigger and louder megaphone. Enter Brian Pasch. Who is listening now? Who is paying attention now? 7:48 In order for this industry to progress, we all need to work together. Our bigger goal can be achieved only when we work together and row the boat in the same direction. Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #MovingAutomotiveForward #TakesAllOfUs #BiggerMicrophone #GLBA #ADF #XML #Collaboration #BrianPasch #LouderMicrophone  #OutsourcedBDC #BDC #RobinWilson #ProsAndConsOfExternalBDC #BenefitsofOutsourcingBDC #InHouseBDCVsOutsourceBDC #ShouldIHaveAnOutsourcedBDCCompany #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #EpicBDC #HowToRunASuccessfulBDC #WhenToOutsourceYourDealershipBDC #CustomerJourney #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
10:21
September 28, 2022
Outsourced BDC: The Good, The Bad, The Ugly
How many “leads,” or what I like to call business opportunities, does your BDC (Business Development Center) receive in a given month? As the owner, manager, and overseer, are you aware of the resources it takes to provide your teams in order to handle the volume? Maybe you have been contemplating outsourcing your BDC or simply have questions about how outside BDC’s work. Robin Wilson, Founder of SCP Agency and EPIC BDC, sits down with me as we discuss the good, the bad, and the ugly of Outsourced BDC. Connect with Robin Wilson: https://qrco.de/bdIeyg Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! Chapters 0:00 Start 1:52 Maybe You Have Been Contemplating Outsourcing Your BDC or Simply Have Questions About How Outside BDC's Work. Robin Wilson, #Badass #BossBabe And Founder of SCP Agency and Epic BDC, Reviews The Good, The Bad, And Even The Ugly Of Outsourced BDC. She Also Shines A Light On How Vital It Was To Spend Time In A Dealership And Learning At Ground Zero. Without This Knowledge, Epic BDC May Have Never Been Born! 10:29 When To Outsource Your Dealership BDC? When Should I Make the Move to An Outsourced BDC? When Is That A-Ha Moment? If I Outsource My BDC, Is It A Permanent Thing? Are There Other Options? 12:34 If I Hire An Outsourced BDC Company, What Do I Do With My Current BDC? Do I Still Need Someone In-House? Do Redistributed the BDC Team Somewhere Else In The Dealership? 15:41 Congratulations, Management Has Made the Decision To Go With A Kick Ass BDC Company! Now What? Do You Sit Back and Say “Jesus Take The Wheel” and Hope For The Best?! 18:49 What Was One of The First Things Robin Wilson Learned From GM Evelyn Chatel at Bean Automotive? 20:27 What Are You Doing To Keep Up Your Team’s Morale? Do You Have a Hype Man? 22:38 What Are The Pros and Cons of Going With An Outsourced BDC? What Are the Benefits of Outsourcing BDC 27:47 Struggling With Turnover and Staffing Issues? Not Sure If Your Team Is Going to Show Up Day In And Day Out? Outsourced BDC Companies Show Up Everyday. The Best Ability Is Availability! 28:55 How Can The Dealership and The Outsourced BDC Company Be The Most Successful? Are Both Parties Striving For A Partnership? 35:39 Lighting Round and Where To Follow Robin Wilson #FactsNotFeelings #MovingAutomotiveForward #OutsourcedBDC #BDC #RobinWilson #ProsAndConsOfExternalBDC #BenefitsOfOutsourcingBDC #InHouseBDCVsOutsourceBDC #ShouldIHaveAnOutsourcedBDCCompany #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #EpicBDC #EpicAF #HowToRunASuccessfulBDC #WhenToOutsourceYourDealershipBDC #CustomerJourney #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
49:10
September 26, 2022
Flipping the Script
We flip the script today with Career Changers USA's Larry Feldman interviewing ME and asking me questions! Are you holding your vendors accountable? Are you inspecting what you should be expecting? Do you know how? Do you even have time? With the ever changing digital landscape, BZ Consultants Group is here to inspect what dealers should be expecting of their vendors, specifically their digital vendor partners. We are here to balance the scales, educate the dealer, and give back all that time the dealer would spend in meetings pouring over reports so that they can focus on the customer, customer experience, and staff development. We reside to differentiate between facts from feelings and protect the dealer by making their success our top goal. Connect and Learn More About BZ Consultants Group: https://qrco.de/bcqqFo Connect with Larry Feldman: https://qrco.de/bd37M7 Follow, subscribe, rate, and never miss a show! CHAPTERS 0:00 Start 1:50 What Is BZ Consultants Group? What Does BZ Consultants Group Do? How Can We Help Your Dealership? #FactsNotFeelings #MovingAutomotiveForward #FlippingTheScript #Accountability #InspectWhatShouldBeExpected #AutomotiveMarketing #BZConsultants #GoogleBusinessProfile #GoogleAnalytics #GA4 #BZConsultantsGroup #ActionableItems  #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss #BrookeCFurniss #LarryFeldman #CareerChangersUSA
11:26
September 21, 2022
Scar Tissue Going Against the Grain
Football is in full swing, and I am back, baby! Today we are going to bring my pre-car world into the mix. We all have had our fair share of bumps, and bruises. There always seems to be that one cut that goes extra deep, that leaves a wicked scar we see each day in the mirror. Don’t get me wrong, I dig scars! What is scar tissue? How do we heal it? Our body lies down scar tissue or fibrous tissue to replace the damaged tissue. Cross Friction Massage is a technique that is used to help remove scar tissue and ensure full recovery. Like the name suggests, one is literally going against the grain of the tissue and it doesn't exactly tickle! The question is what do you see when you see when you look at that particular  scar? Do you cringe? Do you think to yourself, “I never want to repeat that again”? Are we taking the necessary steps to grow, even if it is painful? Are we letting past experiences dictate our future? Maybe we simply don’t want to put in the effort to heal and let more and more scar tissue be laid down, leading to wounds opening up again, and then neuropathic (nerve issues). Everyone has different wounds.  Everyone has different rehab times. Never stop striving to improve. Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! Chapters 0:00 Start 1:19 Football Is Back! NFL RedZone, Scott Hanson, and the Octobox Make Everything Better 2:10 Cut To…Trey Lance Down for the Count, My Pre-Auto Life and Scar Tissue 5:22 Are We Willing To Put In The Work, The Effort, All The Things That Are Necessary To Take That Next Step? Everybody's Rehab Process Is Different. Everybody's Wounds Are Different, Everybody's Timetable Is Different. #FactsNotFeelings #MovingAutomotiveForward #ScarTissue #GoingAgainstTheGrain #OpenWounds #NeverStop #BZConsultants #BZConsultantsGroup #Facts #ConnectedRetail #CustomerJourney #CustomerLoyalty #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
09:35
September 19, 2022
How To Advertise With Invisible Inventory
With the dealership loyalty rates diminishing and the chip shortage continuing on for the foreseeable future, this is not the time to save a quick dollar and pull back on advertising. In fact, we’ll make the argument that it’s time to step on the gas. If you aren’t staying top of mind with the modern digital consumer appearing where they want to easily connect with you via Google, social media, or personal outreach (text/video), your local competition most likely is.  Join me as I sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter to discuss this much needed topic.  Connect with Sarah: https://qrco.de/bdHGel  Connect with Hannah: https://qrco.de/bdHGqE  Connect with April: https://qrco.de/bdHGur  Connect with Laurie: https://qrco.de/bd4jiW  Connect with BZ Consultants Group: https://qrco.de/bcqqFo  Register for Digital Dealer: https://bit.ly/3pJ60zl  Follow, subscribe, rate, and never miss a show!  CHAPTERS 0:00 Start 2:35 Whether From The Dealer’s Perspective Or The Agency’s Perspective, How Have Marketing Strategies Changed In 2022? Are You Proactive Or Reactive? Are You Keeping Your Branding On Point And Not Losing Sight Of The Goal? Are You Working With Your Business Partners Or Hanging Them Out to Dry? Is There An Emphasis On Education? 14:28 Want Some Facts And Data To Back Up These Thoughts? Check Out These Google Search Trends Year Over Year And How Customer Searches Have Skyrocketed In Automotive. Searches For "Car Repair And Maintenance" Have Grown 650% Year Over Year According To Google Trends. There Has Been A 40% To 60% Increase In Searches For "Dealers Near Me" Depending On The OEM 15:28 How Has Your Messaging Changed? Are You Front Of Mind For Generation Z And The Younger Generation? What Is Your “Why?” 18:18 Dealership Rates Are Diminishing - How Are You Conquering Your Local SEO? How Are You Incorporating Video? 23:27 Are Streamlining the Customer Experience? Have You Revised Your Digital Landscape to Meet Your Consumer’s Needs? 27:07 Google Analytics (Soon to Be GA4) Is Another Tool In Our Toolbelt - Not The End All Be All 33:10 Why Is It Important To Inspect Google Daily? The Google Algorithms Break, Robots And Artificial Intelligence Run Behind The Scenes, And If You Don't Keep Your Finger On The Pulse, Your Digital Landscape Could Bleed From The Carotid Arteries 37:21 From Every Guest Today, What Is One Actionable Piece Of Information That Can Be Implemented Back In The Dealership? 43:28 Lightning Round #FactsNotFeelings #MovingAutomotiveForward #AutomotiveMarketing #DigitalDealer #BZConsultants #SuperPanel #InvisibleInventory #ShouldIMarketWithoutInventory #HowToAdvertiseWithLimitedInventory #HeyGoogle #AdvertisingIn2022 #GoogleBusinessProfile #GoogleAnalytics #GA4#BZConsultantsGroup #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness 
01:00:39
September 12, 2022
Michael Cirillo: When the Hype Dies
If history is the greatest teacher, what is the past teaching us about the future of our automotive? Michael Cirillo, CEO at FlexDealer.com, host of top-rated “The Dealer Playbook," and author of “Don’t Wait, DOMINATE!” sits down and talks with me about what 500+ experts agree is the future of retail automotive. In this interview, he explores what common best practices have always carried business throughout the ages, and what he believes will carry us through into the future, based on the hundreds of interviews he has conducted about the auto industry in the past decade. Follow Michael: https://qrco.de/bdI0lq Connect with BZ Consultants Group: https://qrco.de/bcqqFo CHAPTERS 0:00 Start 5:08 What 10 Years And Speaking With 500+ Experts Agree Is The Future Of Retail Automotive. What Happens When The Hype Dies? What Is The Common Thread Laced Throughout Those Decades Of Conversations? 8:01 What’s The First Thing Michael Cirillo Picked Up Over The Years Of Speaking With His Incredible Guest Lineup? Build Relationships! 9:10 Michael Is Not Just A Pretty Face. His Team Did A Study A Couple Years Back About Common Themes That Seemed To Be Woven Into  Every Episode. 60%+ Of All Episodes The Business Leaders Said The #1 Thing They Have In Common Is That They Said Without Relationships You Have Nothing. 10:21 But First You Have to be a Good Person 12:14 If Someone Has To Tell You How To Be A Good Person…Come On Man! Build Relationships of Trust 15:15 Clubhouse Experience: Be Authentic, Be True To You, Don’t Blindly Follow The Hype 18:44 Real Time Insight: How Michael Is Looking To His Past To Improve The Dealer Playbook’s Future 19:58 What Automotive Leaders Can Learn From MLM Companies 23:56 Innovation Is Coming At Us Quicker Than Ever 26:32 If You Can't Be A Leader In Your Own Home, What Makes You Think You're Going To Be A Good Leader At Work? 27:50 What’s Left When The Hype Dies? 32:21 Final Thoughts: Getting Clarity and Taking Necessary Actions 33:32 Poutine, Gross American Food, Ethical Food, Saskatchewan, Regina, New York, and Chicago: Yes We Manage To Pull It All Together 40:39 Lightning Round Questions Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #MovingAutomotiveForward #WhenTheHypeDies #FutureOfRetail #HistoryBestTeacher #UnpopularOpinionsNotFoundOnClubouse #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #MichaelCirillo #FlexDealer #TheDealerPlaybook #ConnectedRetail #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
01:00:10
September 04, 2022
Don't Be That Guy
Wow wow wow, did Steve not bring the heat on Friday?! Are you connecting the disconnected? Are you focusing on Customer Lifetime Value? Are you constantly asking “great, what now?!” Apple: https://apple.co/3PS0OEd Spotify: https://spoti.fi/3R3Gvoz Catch Steve, myself, and numerous other individuals that are moving this industry forward at ASOTUCON, Ted Ings Fixed Ops Round Table, and the Modern Retail Conference. ASOTUCON Tickets: https://bit.ly/3PUS7ci RSVP for Fixed Ops Round Table: https://bit.ly/3CH0V2i Modern Retail Conference: https://bit.ly/3RhVN8O It is one of the many great attributes of Steve and my guests on Facts Not Feelings to constantly ask “how may I help?” There are so many selfless humans that will assist at a drop of a hat. If I could caution, don’t be that guy/girl that only reaches out to someone that needs something. We all know that person that only calls when they need something from us. Selfish people don’t care about you, unless you are doing something for them. It is difficult to banish this scarlet letter of "taker" once it is pinned to your chest. Constantly strive to see how you may help others. Identify subtle nuances where you can step in and lend a helping hand to your colleagues. Look to not approach with an open hand but with open arms. Connect with Steve Apicella: https://qrco.de/bdG9Qx Connect with BZ Consultants Group: https://qrco.de/bcqqFo Chapters 0:00 Start 0:43 Manic Monday - Electronic Revolting on Me 3:28  Did You Catch My Conversation With Steve Steve Apicella With Strategic Dx - Your Dealer Experience? Are You Connecting The Disconnected? Are You Focusing On Customer Lifetime Value? Are You Constantly Asking “Great, What Now?!” 5:25 Don’t Be THAT Guy! Selfish People Don’t Care About You, Unless You Are Doing Something For Them. It Is Difficult To Banish The Scarlet Letter Of "Taker" Once It Is Pinned To Your Chest. Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected  #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail  #CustomerJourney #CustomerLoyalty #CLV #CustomerLifetimeValue #InspireLifetimeCustomer #DontBeThatGuy #DontBeThatPerson #ScarletLetter #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
10:02
August 29, 2022
Steve Apicella: Connecting the Disconnected
How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? My guest this week is Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, who’s mantra happens to be “Connect the Disconnected.” We are going to be talking about exactly that -  connecting the disconnect in the automotive space. Steve and I will review best practices of how you can have beat out your competitors by Connecting the Disconnected Focusing on Customer Journey Embraces Customer Inspire A Lifetime Customer Championing Customer Loyalty Always thinking “Great…what now?” Connect with Steve Apicella: https://qrco.de/bdG9Qx Connect with BZ Consultants Group: https://qrco.de/bcqqFo ASOTUCON Tickets: https://bit.ly/3PUS7ci RSVP for Fixed Ops Round Table: https://bit.ly/3CH0V2i Modern Retail Conference: https://bit.ly/3RhVN8O GA4 Council: https://bit.ly/3QaPiUF Chapters 0:00 Start 1:51 “If we could see CLV as clearly as costs, all firms would get this. But because costs are so tangible and CLVs are a mere prediction, it’s really hard to get firms to adopt this mindset. But it’s [CLV] the right one, and they should be working hard to become comfortable with CLV as the key driver to this kind of decision.” - Professor Peter Fader Wharton Marketing 3:34 We Have A Great Industry and Not Everything Is Broken - There are Disconnect Parts If we Desire Anything More than A One Time Transaction 5:00 After Customer Acquisition, Step Two Is Customer Abandonment In Our Industry 6:41 Amazon's Strategy For Customer Engagement Before & After The Sale - What Automotive Can Learn From It 12:10 What Is Strategic DX - Your Dealer Experience?  15:56 Making Phones Smart Again - Are You Refining Your Processes? 17:29 Selling A Customer A Car Isn't The End Of The Relationship; It's The Beginning 20:42 What If Sales, BDC, F&I, Service/Parts, and All Other Departments Truly Communicated Leading to Our Customers Having 100% Confidence In Us and the Products and Services We Offer? 23:52 It Takes All of Us and Our Contributions 26:12 100% Online vs Brick and Mortar 27:53 Are We Striving for A Relationship or Transactional Type of Business? 28:45 Great. What Now? The Process of Continual Improvement 34:36 When Was The Last Time You Truly Communicated With Your Customer? 42:14 Hole In One Stories 46:40 Lightning Round Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected  #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #CustomerLoyalty #CLV #CustomerLifetimeValue #Amazon #FI #Finance #InspireLifetimeCustomer #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
59:56
August 28, 2022
Just Do It
It is officially Monday and the week is off and going. The first time I have had difficulty putting pen to ink...or fingers to keyboard. The words normally flow like wine. This got me thinking about how many times we let hesitation stand in the way of doing something. How many times do we have an awesome idea but fear stops us in our tracks? We may have all the knowledge in the world, but we can’t hit record? What is holding us back? Whether it is from hit record, picking up the phone, or sending your resume to the dream career you keep second guessing, just do it! Believe in yourself.    Today at 10 AM CST Join me, Ian, Jeff, and other brilliant minds on the #AutoHubShow Podcast as we discuss how to attract more customers with technology. We all know how much great technology is in our automotive space. The real question is how are dealers using all these tools to attract more customers?     RSVP for Auto Hub Show: https://bit.ly/3ClR1mu     Connect with Gregory Cooper: https://qrco.de/bdFlSz  Connect with BZ Consultants Group: https://qrco.de/bcqqFo      Chapters  0:00 Start  1:31 A Bit of Writer's Block and Loss of Words  2:10 Just Do It! Stop Hesitating, Stop Letting Fear Paralyze You, Go Do Whatever Is You Are Going To Do!  4:58 Be Decisive: By Not Making a Decision, You Have Made Your Decision  8:31 Auto Hub Show: How To Use Tech To Attract More Customers Show  Follow, subscribe, rate, and never miss a show!   #FactsNotFeelings #MovingAutomotiveForward #JustDoIt #Hesitation #BelieveInYourself #AutoHubShow #Technology #SocialMiningAi #BZConsultants #GregoryCoopper #BZConsultantsGroup #FactsNotFeelingsFriday #SMS #Text ConnectedRetail #Communication #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
11:54
August 23, 2022
Gregory Cooper: Phone Cups to Ai
How many of us made cup phones as kids? They were awesome, right? Simple, pure, and all you needed was a string, paper cups, a pencil/needle to punch a hole through the cup, and paper clips. Then Ta-Da you had phones to chat with our buddies. My question to you all is how much better is communication in the automotive industry today than the cup phones we made as children? I know I lost some of the audience on that question. I can guarantee there are some of you out there saying “Brooke, we have cell phones, video calling, text messaging, CRMs, and all this technology. Of course it is better.” I would agree that the world has improved its technology, but that is not the question. The question is “how much better is communication in the automotive industry today?” Knowing how imperative communication is in any industry, it should be effortless. Do you find that it is indeed effortless for you, our employees, and our customers? Think of your last doctor or dentist appointment. Did you schedule it online, over the phone, or via text? Did the office send text reminders, automated phone reminders, or some email reminder? What about afterwards, what was the follow up? What happened if you needed to change/reschedule the appointment? Now think of your last automotive service or sales appointment. Was any of this done through text messaging? Was any of it automated? If you are at a store, did you manually have to input all of this? Did any of your “awesome” technologies actually talk to each other to make any of this a seamless process for anyone? Do I need to beat the drum again that this is the second biggest purchase made in a person’s life? Why the hell does the medical community have better Text/SMS offerings than automotive? Why is the appointment setting and confirmation process so damn archaic? I have been pleading with anyone that knows me for years to please come up with something to fix this issue. Gregory Cooper and SocialMiningAi not only heard me, but took it to a whole new level. On SocialMiningAi’s site, one of the first lines of text states “The most intelligent real-time customer search, discovery and engagement platform.” This is a super bold claim. Join me as I sit down with Gregory Cooper, Founder & CEO at SocialMiningAi, as we dive into why they can say this. Gregory and I will dive into the importance of having a real Social Presence and Reputation Management with a SMS Platform. Yes, you can have your cake and eat it, too! We will review how our industry needs to broaden their views on what best practices are when it comes to text/SMS in the automotive industry Connect with Gregory Cooper: https://qrco.de/bdFlSz Connect with BZ Consultants Group: https://qrco.de/bcqqFo Chapters 0:00 Start 4:36 Has Our Automotive Industry Really Evolved from the Phone Cups We Made as Kids? 13:02 Why CRM Texting/SMS Platforms Are Lacking 21:56 Too Many Texting Tools That Don’t Talk To Each Other 22:29 Why Is It Important to Have a Real Social Presence and Reputation Management with a Text/SMS platform? 30:56 Where Does Gregory Want to See The Space in 5 Years? 34:13 Open Recalls? Change It Up and Text Them! 39:13 Lightning Round Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #MovingAutomotiveForward #SocialMiningAi #BZConsultants #GregoryCoopper #BZConsultantsGroup #FactsNotFeelingsFriday #SMS #Text #Appointments #ConnectedRetail #Communication #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
46:32
August 21, 2022
Running Shoes, Cross Trainers, Basketball Shoes, and Trunners, Oh My!
How many of you had “Wrecking Ball” by Miley Cyrus stuck in your head over the weekend after our chat with Kaylee? No shame if you downloaded and played that and “Party In The USA”  on max. Are you still equipping your team with tools from the 1800s and expecting them to keep up with the ever changing technology of 2022 and beyond? What are you doing better/different to support your Parts Department? How are you maximizing your Part’s Department potential? Connect with Kaylee: https://qrco.de/bdCGgv We talk about cross training so much that I venture it may be the new hot new buzzword. Let’s break down what this is & how it looks. About 12 years ago, I worked as a Consultant for a CRM software company. As part of our onboarding process, the company had us field Support Calls with the Support Team. It was the scariest couple hours of my life. Not only did it provide me with a newfound respect for our Support Team, but it also created instant friendships with them. They knew I wasn’t some hotshot consultant that was too good to work with them. When either party needed anything, we could now pick up the phone & call each other. To this day, any time I hear that stupid ringtone I literally cringe, & my heart starts racing! Golf, basketball, running, & cross trainers are all shoes designed for specific sports, movements, & purposes. Nike/Jordan Brand introduced the Trunner, a mix between a runner and a cross trainer, around 2000. Running shoes are made for straight forward movements, not lateral side-to-side movements. Cross Trainers are designed for lateral side-to-side movements. Using running shoes for dynamic side-to-side movement can cause tearing out of the side of your shoes and most likely your body. Ok up to speed. In 2000, I snagged my first pair of Jordan Trunners in Neptune Blue. Yes, I still have them. I remember thinking, “these are so light…I could run to Neptune!!” In 2001, the next year’s Trunner Bubbles were released and added to the collection. I busted them out at a pick up game. After a mean crossover that would have made Iverson jealous, and nailing the reverse layup that I had practiced a million times in my driveway, I came down to an audible *POP!* Bye bye ankle! I was under the impression I could play ball in these shoes. I was sorely mistaken. These Trunners were more like running shoes. If they would have been a tried and true Cross Trainer, that can be used just about anywhere, I would have been fine. That is the thing about Cross Trainers, they are versatile and adaptable. When you need to fine tune skills, then you bring the specific shoes: running shoes, basketball, golf, soccer, etc. We need to ensure our employees are versatile and adaptable to all areas of our business, but also have their fine tune skills in their specific area of expertise. Cross train, cross communicate, never stop talking, and never stop learning. Also, don’t wear running shoes when playing ball. Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #CrossTrain #MovingAutomotiveForward #BZConsultants #KayleeFelio #GoToPartsGirl #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #Nike #JordanBrand #Jordan #SneakerHead #CrossTrainers #RunningShoes #Shoes #Trunners #ConnectedRetail #Communication #Automotive #WomenInAutomotive #WomenInBusiness
16:16
August 15, 2022
Kaylee Felio: Your Go To Parts Girl
Today I sit down with Kaylee Felio, Sales & Marketing Manager at PartsEdge and Host of The Parts Girls Podcast. Kaylee has over a decade of experience in the industry, and a strong passion for helping Parts Managers and their operations to maximize potential profits. Initially working in the operations department, Kaylee developed a keen sense of day-to-day operational needs as well as gaps in resources and education. Combining her super powers together with her growth mindset and heart of service, Kaylee transitioned into spreading the word about PartsEdge while sharing her parts expertise with the industry at large. While she has been on the scene for over 10 years, she has come in like a wrecking ball (cue Miley Cyrus music video), with her name lit up in neon Broadway lights. As another female in the industry, may I just say I freaking love seeing you crush it?! It is awesome! She continues to kick ass and hold the most coveted title of “Mom.” Join us as we discuss an array of topics: - Does the industry truly know how much the Parts Department contributes to the overall Dealership Profits? - How we as an industry can support the Parts Department and Fixed Ops better - How stores can maximize their Parts Department potential Connect with Kaylee: https://qrco.de/bdCGgv Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! CHAPTERS 0:00 Start 3:03 Kaylee Felio’s Subway Start 6:15 The Parts Girl Podcast: Kaylee Is Leveling Up the Way We All Do Business In The Auto Industry 9:53 Dealership’s Parts Departments Is Responsible for Nearly Half of All Dealership Profits. Realistically, How Many People Actually Know This? 10:46 How Is PartsEdge Helping to Educate the Auto Industry About The Importance of the Parts Department? 12:10 How Many Stores Are Maximizing Their Parts Department Potential? How Do Stores Go About Doing This? 15:22 How Does PartsEdge Help Facilitate and Make the Entire Process More Seamless for Your Clients? 16:18 Communication, Communication, Communication 20:35 How Can We As An Industry Support the Parts Department and Fixed Ops Better? 24:30 Where Does Kaylee See or Hope to See The Parts Industry Being In 5 Years? 25:44 Where Can You Find Kaylee Felio Online? 26:15 Lightning Round Questions with Kaylee Felio #FactsNotFeelings #GoToPartsGirl #MovingAutomotiveForward #BZConsultants #KayleeFelio #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #ConnectedRetail #CrossTrain #Communication #MaximizeProfits #LeadWithEmpathy #CustomerExperience #Subway #Confidence #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
38:38
August 13, 2022
Is Your Business The Titanic?
The age old saying of “process makes perfect” has to be correct, right? Well it only holds true if performed correctly and with the right people! It starts at the top and works its way through every department down to the very last person in your organization. Do you have leaks? Water has a funny way of finding the smallest crack. Is your business the Titanic and heading towards an iceberg? Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #Titanic #Process #ProcessMakesPerfect #ConnectedRelationship #ConnectedRetailing #WaterAlwaysFindsTheCracks #StevenApicella #CrossTrain #BZConsultantsGroup #FactsNotFeelingsFriday #BZConsultants #MovingAutomotiveForward #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
10:04
August 08, 2022
Potpourri, Deep Fakes & Synthetic Media, Understand vs Understood
We should call this episode the potpourri episode as I’m throwing a few things into the mix. I thought about Rapid Fire, but there’s nothing rapid except for how fast I talk! Can we talk about how incredible the people are in this industry? If I started listing them, it would take the entire episode. You all know who you are. Keep doing your thing, moving the industry forward, and kicking ass. Surround yourself with these brilliant minds & stretch yourself to be better…faster, stronger. Did anyone happen to catch the 60 Minutes about Deep Fakes and Synthetic Media? Daaamnn! Below you will find the link to the article/show. Many of you are probably  thinking, isn’t that Fake Tom Cruise or that’s something you saw on some CSI TV Show or movie. Well you are partially right. While technology can be fun and rack up views on TikTok, it is so much more than that. For anyone that didn’t catch this, here is the link: https://cbsn.ws/3oTBcM6 The creators can make the Deep Fake character (think Deep Fake Tom Cruise) do and say anything they want. Yes, anything! If I wanted synthetic media created for me, I would reach out to a reputable company. They would bring me into their studio and have me read a series of phrases while recording my mannerisms and expressions. From there, I never have to be present for anything. If I want a commercial to run in Australia or Japan, I simply reach out to the company & provide them with what fake Brooke needs to say & BAM! This is a complete game changer. For all you know, the person talking could be AI Brooke, and I may not really be talking to you all right now. There are those that will use this technology for good…and those that will use it for bad, which is why the US Government has massive concerns about the use to spread disinformation and commit crimes. Now think of all the CSI shows you have seen where Deep Fakes have been used to commit crimes. Do you think this will catch on in automotive? Never have to be present to shoot a commercial, can have a deep fake of some celebrity in your commercial/social, etc? This leads into my next topic: are we over promising and under delivering. I know we say this a ton. It’s been one of those weeks where so many of the incredible humans in this industry have 110% delivered over and over again. It makes the industry better, the world better, and makes me a better person. Thank you. A friend once said to me when meeting for the first time in person, “Brooke, you are exactly the same in person that you are online.” Exactly.  In fact, if there should be any difference, it should be that I am better. I don’t say that egotistically, I say that as I am true to myself. Over delivering is so important. The moment someone is underwhelmed, it becomes a tough recovery and very steep hill to climb to regain their trust. Are you over delivering in life? Customer Wants to be Understood, NOT to Understand you: Cut to the next topic! How many people really stop and ensure that the customer/client truly feels understood? It is not about you; it is about them! It is 100% about them feeling understood. Bottom line, are we listening to our customers? Are we seeking to understand them so that they can be understood? Are we doing what we say we will do? Do we communicate with them in their preferred method? Are we doing the little things to over deliver? Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #DeepFakes #SyntheticMedia #SeekToUnderstand #OverDeliver #UnderPromiseOverDeliver #Potpourri #BZConsultantsGroup #FactsNotFeelingsFriday #BZConsultants #MovingAutomotiveForward #60Minutes #DeepFakeTomCruise #DeepTomCruise #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
17:21
August 07, 2022
Are You Tilling The Ground?
Confession time...The fire department showed up here...because Kyle and Paul lit up the place on Friday and were dropping fiiiiirrree!    My 3 Main Takeaways from Our Conversation   1. Get Your ASOTUCON Tickets Now  2. When we don't involve the entire community, all 2.1 million people in the automotive industry, we actually slow down innovation  3. Always be growing, always be tilling the ground, and don’t simply throw the corn on the grill    Watch: https://bit.ly/3ByNZLo  Listen: https://bit.ly/3OQmlwz   Connect with Paul J Daly: https://qrco.de/bdBfUn    Connect with Kyle Mountsier: https://qrco.de/bdBgJ7     Connect with BZ Consultants Group: https://qrco.de/bcqqFo   Follow, subscribe, rate, and never miss a show!   #FactsNotFeelings #BZConsultants #ASOTU #ASOTUCON #BZConsultantsGroup #FactsNotFeelingsFriday #Disruptors #Troublemakers #TroublemakingFriday #MovingAutomotiveForward #PaulJDaly #KyleMountsier #VaynerBaby #GaryVBaby #Intentionality #PlantTheCorn #TillTheGround #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
09:39
August 01, 2022
Troublemaking Friday with ASOTU Crew
Join me and I sit down with CEO Paul J Daly and COO Kyle Mountsier of ASOTU and talk all things automotive, ASOTUCON, and you know us Sneakerheads we will be hitting up maybe our favorite pastime: Kicksology! Are you succeeding or thriving? Are you tilling the ground? Tune into my conversation with Paul and Kyle on how all this relates to our industry and why it is so vital that all 2.1 million people in the auto industry come together. If there is an episode you don't want to miss, it is this one!   Connect with PaulJ Daly: https://qrco.de/bdBfUn   Connect with Kyle Mountsier: https://qrco.de/bdBgJ7    Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! Chapters 0:00 Start 0:53 Black Hats, Black Shirts, Beards = It’s A Feeling 3:56 The Infamous Paul J Daly…No It's Not a Stage Name and FU-Like An Umbrella 8:23 Segway from 7…Up Yours to Gary V Baby 11:00 Speaking of Babies, Let’s Talk ASOTU  22:00 Good and Bad Experiences at Any Point In the Shopping Journey Reflects on Everyone: The Brand, The OEM, and at The Store Level 24:50 A Speechless Brian Benstock….Well Kinda 29:04 What’s The Biggest Challenge For Employee and Customer Experience? Lack of Intentionality - No One Plants Corn In the Ground 31:42 Sooo…What’s The Silver Bullet? 39:39 Fav Kicks 43:44 Lightning Round Questions #FactsNotFeelings #BZConsultants #ASOTU #ASOTUCON #BZConsultantsGroup #FactsNotFeelingsFriday #Disruptors #Troublemakers #TroublemakingFriday #MovingAutomotiveForward #PaulJDaly #KyleMountsier #VaynerBaby #GaryVBaby #Intentionality #PlantTheCorn #TillTheGround #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing
55:29
August 01, 2022
Monday Recap: The Big Reveal
Another Monday is upon us and after a few technology glitches this morning to greet me, we are up and ready to go! Let’s do this!  Raise of hands, how many of you performed a Google Speed Test after Friday’s show? What about Googled Coffeyville? Always be searching for the true truth.  I think I mentioned something about some big announcement about some Special Guests for Friday Show. Let’s start the guesses off on who you think these guests are. They are constantly championing others. They have some of the best transitions in automotive podcasts. They throw one hell of a party. They encourage disruption and troublemaking. One of them is driving a Gary V’s truck to him. They are all things Automotive State of the Union! If you guessed Paul J Daly and Kyle Mountsier, you were wrong, just kidding! You were 100% right! Paul and Kyle are joining me this Friday 7/29 at 12 PM CST on the show. Mark your calendars and clear your schedules because you know this you know this show is going to be incredible!  All things ASOTU, ASOTUCON, and everything in between will be discussed.  You all better be stoked for Friday. I have a paper chain counting down the hours!  Connect with BZ Consultants Group: https://qrco.de/bcqqFo      Follow, subscribe, rate, and never miss a show!   #FactsNotFeelings #BZConsultants #MovingAutomotiveForward #Coffeyville #BZConsultantsGroup #FactsNotFeelingsFriday #Branding  #BeKind #ASOTU #ASOTUCON #GaryV #VaynerMedia #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
06:48
July 25, 2022
Working The Facts #WTF
Strap in ladies & gentlemen, we're coming in hot today! Flying solo & bringing the heat! Next Fri we'll have 2 special guests…yes PLURAL! Tune in on Mon to find out who the mystery guests will be. Alright LFG! Thank you, Andrea Amico (Privacy4Cars Founder) for posting this article earlier this week. He crushed it on the show earlier this year (Watch Here | Listen Here)! GM offers rebate on Cadillac Lyriq if drivers sign an NDA & agree to be tracked. Earlier this summer, GM quietly pushed the Lyriq Private Offer to certain customers. Carsdirect.com reported this on 6/30. They stopped short of saying who was eligible or why GM had such a deal going. A Cadillac dealer familiar w/the program told the Free Press that in exchange for the $5,500 rebate, the selected customers agreed to be part of an early adopters' study & give Cadillac access to their driving patterns. There are ~20 customers in the program. Things that make you go "Hmm..." Would you give up your privacy & have every moment tracked for $5,500? Not me. Speaking of invasion of privacy, remember when I said I would circle back to Coffeyville? After speaking w/Vasilios, Wikimotive’s Zach Billing dropped his article that hit most of our LI accounts where he talked about how Google Analytics was now misreporting location for iOS users. Here is why you should always Work the Facts & NOT the ones that support your theory. In 2006, WIRED wrote about Coffeyville, KS, which isn't far from the geographic center of the lower 48 US. Read More It is a farmhouse IP address that has often been used when a true geolocation can't be found, leading to numerous hijinks with over 600 million IP addresses pointing to their residence!What if that was your home? Google Speed Test: Sounds simple enough right? Mine says my server is currently in Chicago. If I Google my IP, it shows it's 39 miles from Chicago. When my friend Dusty checks on his cell using 5G, it shows his server is in Chicago. He lives in OH. When checking his WiFi, it shows his server in Mansfield OH. Mansfield is a 2 hr drive from his house. Static, Dynamic IP, VPN: What about Dynamic (constantly changing/rotating IP address) or VPN (Virtual Private Network) where one’s IP Address is hidden? Do you think maybe geo location may be a little more difficult/less accurate? Why should I care? Trying to market in OH, but your ad's being served in Chicago or even 2 hours away? You're marketing the wrong area! "We're still getting the ad in front of buyers!" Quality vs Quantity. How many stores is one passing before reaching your store? Really want to market that far out of your area? Are you ok with losing all the service $ of this customer for the next 3-5+ years? They're not coming back to service w/you, which means they'll statically not buy from you again. Chapters 0:00 Start 2:04 Special Guests Announcement on Monday 3:31 GM Offers Rebate on Cadillac Lyriq If Drivers Sign NDA & Agree to be Tracked 6:13 Coffeyville - No This Is Not the Newest Flavor at Starbucks & Why Marketers Should Care About This Farmhouse In Kansas 8:48 Google Speed Test: Sounds Simple Enough, Right….Right?! 10:22 Static IP, Dynamic IP, VPN: What Are They and How They Differ 11:12 Why Should You Care About Any of This? Who Cares If The Information Is Hidden? My Ad Was Still Served to Some Buyer 14:13 Working with Your Business Partners to Work The Facts and Interpret the Data Into Actionable Items Connect with BZ Consultants Group: https://qrco.de/bcqqFo
17:06
July 22, 2022
Follow the Data
Can we talk about how awesome Tara is? Wow! What was your biggest takeaway or better yet takeaways? I have so many quotable lines from our conversations.    Here are my 2 of many "A-HA” moments   1. Follow the Data: Whether when choosing a provider or inspecting the data, always follow the data. Facts don't lie. I loved how she took this a step further by providing an example about how maybe you see your audience on the National Geographic Channel. This provides insight into their behaviors: maybe they're more outdoors-y than you originally thought. You can now tailor some of your advertising around that now.   2. Beliefs Are Dangerous. Stay nimble because if you can't adapt and you can't listen that means you can't and grow and without fail you're just going to fall behind. Recently we decided to redo our theater room. I was all for this. Chris wanted to completely flip around the room. I was against it. I truly believed it was going to turn out horrible. Well it is finished and yours truly had to eat her words. It turned out better than I could have ever imagined. My "belief" was so certain that it was going to turn out horrendous and was never based in fact, rather feelings...and I had to eat my words.     Watch Interview with Tara: https://bit.ly/3zewpL6  Listen to Interview with Tara: https://bit.ly/3OhsVvJ   Connect & Follow Tara Rego: https://qrco.de/bdB3YC     Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show!     #FactsNotFeelings  #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #FollowTheData #SpectrumReach #StreamingTV #OTT #CTV #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
08:53
July 18, 2022
Tara Rego: Delivering Connections for Automotive Retailers
There is strong, then there is Tara Strong. This week I was honored to have Spectrum Reach’s Automotive Director of Sales & Strategy, the incredible Tara Rego on the show. Raise of hands, how many knew she was a certified badass that served in the Army? She was already Certified Platinum in the area of bad-assary; yes that is a word. Then you find out she was a Sergeant. Come on. It is unfair. We are discussed how all these experiences from her pre-auto life helped prepared for life, auto, and leading.    Tara is a powerhouse and one that is always delivering connections for automotive retailers and helps answered common questions about OTT/Streaming that can be implemented at any level of your business. Consider this your introduction guide to OTT all things Streaming. Maybe you recently took the first step into this arena or are simply wanting to know more. Well, you are tuning into the right episode!  Here are some topics we are tackling in today's episode:    - What to Look for When Choosing A Media Provider  - Who to Trust When It Comes to OTT and How to Go About This  - How to Successfully Have Data Driven OTT Results  - What Campaigns Do Best  - Branding vs Selling Campaigns on OTT    - What are OTT, CTV, Streaming TV, and All These Crazy Acronyms?  Connect & Follow Tara Rego: https://qrco.de/bdB3YC    Connect with BZ Consultants Group: https://qrco.de/bcqqFo     2:29 What Tara and Her Department Do at Spectrum Reach 5:36 Deterministic vs Probabilistic Data 7:50 How The Army Has Helped Prepare Tara for Life, Auto, and Leadership 15:53 Common OTT Questions: What to Look for When Choosing an OTT Vendor? 19:17 Acronym Breakdown: What Does OTT Mean? What Does CTV Stand For? What Do All These Letters Mean? 26:28 Common OTT Questions: How To Administer a Successful Streaming Campaign? What OTT Campaigns Work Best? Do Branding or Selling Streaming Campaigns Work Better? 33:30 Parting Thoughts from Tara: Continually Inspect What Should Be Expected. Always Double Check Reporting by Checking Specifically Checking the Where. Don't Forget the Why and How. Keep Yourself Informed. A/B Testing 36:24 Lightning Round Questions Follow, subscribe, rate, and never miss a show!   #FactsNotFeelings  #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #AutomotiveNews #SpectrumReach #StreamingTV #OTT #CTV #CPM #DisplayAds #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
43:28
July 16, 2022
Monday Recap: Jump on The Train
Anyone else still pumped from Friday's Amazon Advertising Crash Course with Vasilios Lambos show? I have so many pages of notes! Man, Vasilios was dropping knowledge bombs left and right. I gotta ask what was your biggest take away?    Watch Show: https://bit.ly/3aBzKKy Listen to Show: https://bit.ly/3ABZp0t  Was it the fact that Amazon is a $30 Billion machine advertising machine, bigger than YouTube, and growing?    Was it the insight that how lower inventory doesn't mean that demand has slowed down and advertising should reflect that?    Maybe it was leaning about Amazon Garage or that all Devices are not created equally?    I love how he is constantly thinking outside the box: streaming audio and making this more affordable.    Maybe it was simply "get your shit together and start investing in Amazon?!"    Let me know in the comments your biggest A-ha moment or what you are taking back to the dealership. If you haven’t, also let me know why. What are your hesitations?    Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT    Connect with BZ Consultants Group: https://qrco.de/bcqqFo     Follow, subscribe, and never miss a show!   #AmazonAdvertising #FactsNotFeelings #BZConsultants #FactsNotFeelingsFriday #MondayRecap #BZConsultantsGroup #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonGarage #OTT #DisplayAds #AmazonPrime #StreamingTV #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
06:20
July 11, 2022
Amazon Advertising Crash Course with Vasilios Lambos
Join me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss! Let's do this! 0:00 Start 1:27 Vasilios Intro, How CongintionDigital Came to Be, Helping Solve Programmatic and the Amazon DSP Issues 3:36 Misconceptions: What Exactly Is Amazon Advertising and What Does It Do? Breaking Down the Facts 4:56: $30 Billion Worth of Reasons To Choose Amazon Advertising 5:43: Programmatic for Dealers and How to Capitalize 7:17: How Amazon Spend Relates to Other OTT/Streaming Services? Should I Be Spending More Than I Was In 2020? 8:13: Lower Car Inventory Doesn't Mean Demand Has Slowed Down: Consumer Is Searching and Shopping More 9:41 What Is Amazon Garage? Breaking Down The Facts From Feelings on What Amazon Garage Is and How Dealers Can Benefit From It 16:38 Breaking Down the Location and Environment of Amazon Ads. Where Are Amazon Ads Served? Where Can Amazon Advertising Be Found? How Does Amazon Advertise Their Products? What Is Amazon's Marketing Channel? 18:07 Not All Devices Are Created Equally. Placement Is Only Part of the Equation - Usage Is the Other Major Player 20:42 What Are The Pros and Cons of Amazon Advertising? Should I Use Only Amazon Advertising or Do I Need Other Mediums? 23:11 How Do You Measure the Success of an Advertising Campaign? How Do You Measure Ad Performance? What Is ROAS In Amazon Advertising? 25:55 Hey Alexa…Streaming Audio and The Next Wave of Advertising through Smart Speakers 31:26 Who Is An Amazon Customer? What Is An Amazon Customer and Why Should YOU Care? Have You Changed Your Process for Them? 32:39 Looking to Start with Amazon Advertising? Where Should You Start? What Steps Does One Take?  What Advice Does Vasilios Have For You? 37:26: Lightning Round Questions 40:30 What Is Vasilios #1 Facts Not Feelings He Battles? 44:17 Coffeyville & Google Analytics - Yeah Look It Up Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT   Connect with BZ Consultants Group: https://qrco.de/bcqqFo   #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonAdvertising #AmazonGarage #OTT #DisplayAds #AmazonPrime #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
50:44
July 10, 2022
What The Phub?!
Think about it, when you're IGNORING someone and looking at your phone & NOT paying attention to them, what are you doing? Checking social media, checking scores, scrolling through photos, hell we're even looking through photos of the people right in front of us, or maybe we are swiping right…or left! The PROBLEM: Phubbing. No this isn't Brooke-ish. Phubbing is ignoring someone in favor of your phone & it hurts relationships and is costing you money. If you're talking to someone & their phone is present, your guard is up & you know they are not listening/paying attention. Numerous studies have been done on this: partners experience depression & less satisfaction with life, friendships aren't spare as we see our friends as less polite & less attentive that phub us. One feels disrespected & not heard. Well you are saying to yourself, “Brooke, I don’t check my phone…it's on the table.” Yeah no. That's like me saying I'm going to stop buying Jordans & then slowing down to one/week. Think of the last dinner you attended. If the phone was on the table, did you feel better, or were you simply waiting for it to ring/for the person to grab/check it? You know the most important thing in the room was the damn phone! Numerous studies have proved this. Simply having the phone present during a conversation interferes with the ability for humans to connect, experience true empathy, & at the core of any true friendship! We feel more empathy when these little devices are tucked away & out of sight. When you were phubbed, you most likely you felt unheard & disregarded like a piece of trash. What did you do? Turned to your phone!! Why? You wanted to feel included! Here's the kicker, social media actually makes us feel MORE alone! Now think of this in a business setting. If you're in a meeting & your manager has their phone on the desk, what does that do to the employees? What message is that sending to the team? Think how much more successful the message would be if the phone was tucked away & out of sight where neither party is fighting for attention, whether subconsciously or now consciously? Now take the scenario where a customer/client is across from you & a phone is present. You are telling the customer upfront you don't hear them & don't care about them, AND have given them permission to use their phone. What happens when a customer picks up a phone in a dealership...they shop our competitors! It is not enough that every time we leave them they are shopping them, now we have willingly told them: pick up the phone & use it! Why not instead, connect with them, show them you truly care, and that you care enough to put yours away for the duration of the conversation? Having the phone outs makes it that more difficult to close the deal as you have lost the connection. Nicholas Kardaras, former Stony Brook Medicine clinical professor and author of Glow Kids, goes so far as to liken screen time to digital cocaine. Consider this: The urge to check social media is stronger than the urge for sex, according to research by The University of Chicago’s Wilhelm Hoffman. Greatest needs are Food, Shelter, and positive social connections with people. Crucial for health and happiness and is worse than smoking, high blood pressure and obesity! 0:00 Start 0:47 New Time, Same Brooke 1:22 Idaho Falls, Melaleuca Freedom Celebration Fireworks, July Fourth Plans and Grilling Favs 2:16 No Live Show on Monday 2:48 What The Phub? 3:29 Vacation vs Trip, Leave Phones Behind, Home Depot 6:31 What Is Phubbing? 7:43 Why Phubbing Is Hurting Us 9:25 What Happens When You Feel Disrespected and Not Heard -  Phubbing Is Costing You Money and Relationships 14:02 What Message Are You Sending? Connect with BZ Consultants Group: https://qrco.de/bcqqFo #FactsNotFeelings #phubbing
16:52
July 01, 2022
Monday Recap: Know Your Worth
If you missed Friday's video, first off, shame on you! Now go back and watch/listen to it. Listen: https://bit.ly/3u3UalW Watch: https://bit.ly/3ynEL2v I mentioned a little Nike mishap. Well, 3 of the numerous pairs of Js showed up over the weekend. The excitement that boils up inside of when the notification hits that a pair of shoes is being delivered, and then the pure joy that washes over me when my phone dings that the shoes are here and the Ring goes off that they have been delivered. Man, it is like Christmas! I have not even the open shoes and…oh new the smell of new Kicks!! I tear open the box. I slowly peek in to see how Jordan and the Team have designed the shoebox: is it a classic OG style, white, something new? Then I carefully open and look to see which tissue paper has been chosen to protect my beauties as I am engulfed by the only smell that beats new car smell: New Kick! I study every angle of the shoe and pour over the details. As the euphoria is at an all time high, I know yet again that the photos and videos online NEVER did the Js justice! Where the hell am I going with this? Do you know your worth? Robin Wilson, Founder of SVP Agency and all around kick ass boss babe, posted this the other day and wanted to not only reiterate it, but scream it: “Stop low balling your business to satisfy cheap people. They pay full price for Jordan's and Michael Kors they can pay you too.” As someone who buys those Js, yes!! Oddly enough, I had the exact same conversation with another friend about a week prior on the same topic. Why are so many of us lowering to accommodate others, especially when companies are making record profits. You know if you are worth it, so ask for it. Lowering your cost, means you are lowering the value of you and your worth. Stop it. Whether it is Nike/Jordan raising the price of their shoes, chicken that is double, the photographer that costs more, everything costs more, those that are damn good at what they do will cost more. Follow Jarrod Kilway on LinkedIn: https://bit.ly/3HScyUw Connect with BZ Consultants Group: https://qrco.de/bcqqFo 0:00 Start 2:54 Jarrod Kilway Episode Recap: My Takeaways 3:24 First Takeaway: Keep Growing, Learning Everyday, & Never Stay Stagnant 3:49 Second Takeaway: The Present and Future of EVs 4:14 Third Takeaway: Not Thinking Only For Here and Now - Think About Future 5:44 Brief Recap of Nike Mishap and How I Benefited 5:58 Do We Know Our Worth? How Is This Related to Air Jordans? 9:29 Are You Low Balling Your Business to Satisfy Cheap People? 11:14 PSA: Know Your Worth and Charge Accordingly Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect ##Konect #Konectai #LoveConnection #SmarterMarketing #AI #Carllage #BeKind #KnowYourWorth #Nike #Jordan #JordanBrand #SneakerHead #Kicks #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing 
13:38
June 27, 2022
Jarrod Killway: The Love Konect-ion
Today you better have already had your coffee/caffeine fix, because we are coming in hot! I am bringing in...drum roll please...Automotive News 40 Under 40 Nominee, Auto Genius Founding Member, former Director of Digital Strategy and Solutions for Germain Automotive Partnership, now VP of Strategy and Success at Konect.ai, and maybe most importantly, my Metaverse and Name Tag Buddy: Jarrod Kilway! Really we could probably mic drop simply based on Jarrod's titles, alas we have a show to do, so let's do this! Jarrod and I both have a passion for a seamless customer journey. In order for this magic to happen, it is essential that everyone and everything talks to each other, that everything is integrated. Sooo the question is how does one have smarter marketing with AI, while still having the human touch? As more and more OEM mandates are pushed down the line, this leads to the domino repercussion effect on the dealer, which in turn impacts the consumer. How do you still show your uniqueness and connection with the consumer? EVs present a whole new world of opportunity when it comes to technology. Are you capitalizing on this? Jarrod and I jump into all of this today. How are you and your dealership utilizing Smarter Marketing? Are you using AI? Follow Jarrod: https://qrco.de/bd5Hmd Connect with BZ Consultants Group: https://qrco.de/bcqqFo 0:00 Starting Strong 4:26 KBB ICO Dealers and Leads 7:13 HR & Recruiting: How to Streamline 8:25 Auditing Hiring & Onboarding Process 19:08 Be Open Minded, Ask Questions, Don't be Stagnant 19:59 Learn Something New Everyday 20:59 Don't Be Come Stagnant, Moldy, and Smelly 22:42 EV: What's Next on the Horizon 31:55 Lightning Round Questions 37:39 What's On Brooke's Feet - Nike Mishap Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect #Konectai #LoveConnection #LoveKonection #SmarterMarketing #AI #ColbyJoyner #BrianKramer   #Carllage #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
40:43
June 24, 2022
In Case of Emergency, Break Glass
Before I jump into the show, I know I told you all I would reveal the big guest for this Friday…we have...drum roll please.. Automotive News 40 Under 40 Nominee 2022, the incredible Jarrod Kilway! Do Not Miss This Friday! While in Utah last week, I was waiting for the elevator up to my room, like a million times prior, and see "In Case of Emergency, Break Glass." Then the thought hits me: "Have we broken the glass?" I feel we are at a crux in our industry right now. Anyone else lost count of the number of times JFK's quote of "the time to repair the roof is when is sun is shining"? Anyone else find that a bit alarming? Who is heeding this warning & taking action? Who's broken the glass as they have seen the emergency looming? I know that many have. Those that have joined the the GA4 Council have definitely broken the glass as this is massive emergency & are joining forces to take action immediately. Are you refocusing your training efforts? What about concentrating your energy on your employees & ensuring they know are appreciated? Are you truly investing in them? It starts at the top & trickles down, so ensure the one leading you into battle, or in this case into the fire, is the leader & the captain you can trust. Are you truly investing in them? It starts at the top and trickles down, so ensure the one leading you into battle, or in this case into the fire, is the leader and the captain you can trust. If this person is not, break the glass in case of emergency. We are at too crucial of a crossroads to waste time. Do your customers shop at your store because they have to or they want and choose to? Are they telling their friends about their experience at ABC Retailer and how seamless, effortless, and how they won't buy a car/shop anywhere else? If you have broken the glass, congratulations! Maybe you only took the little mallet and tapped on the glass. Maybe you still don't see the emergency looming. Break the damn glass! Sales vs Fixed Ops Shootout Show: https://lnkd.in/eAFDkMwT Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #BreakGlass #BreakInCaseOfEmergency #InCaseOfEmergencyBreakGlass #InvestInTheBest #FixRoofWhenSunny #JarrodKilway #AutomotiveNews #40Under40 #Carllage #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing Ian Nethercott Jeff Polo Colby Joyner
10:52
June 20, 2022
What Can We Learn from Keratoconus?
Another week in the books. Between the honor of being on others' shows this week and a busy travel week, it is has been a doozy! This Monday, I am back on the #AutoHubShow. They may have to start charging me rent! We are coming to you this week from west cost and the 801...that is Utah for those that don't travel a lot and somehow don't have area codes stashed in their memory! I never grow old of the Wasatch Mountains.   What is Keratoncous? No, it is not Brooke-ish, but I applaud you in your guess! In 2008, I had a corneal transplant. With any transplant, one will forever have a lifetime relationship with their doctors. Every six months for the rest of my life I see them. Even though I live in Chicago, the best of the best are in UT, so I fly to here. $$$ = Yes This got me thinking about our trade, our industry. Don’t we want our customers to be lifetime customers? What are we doing to ensure this? Are we meeting their expectations and their expectations of us?Are we treating those loyal, VIP customers as that VIP OR letting the relationship become lackluster? Would customers or our employees follow us wherever we go? Are our employees masters are what they do: both at the personal level and technical level Is mutual response shown? Do we provide a reason to NOT leave/shop elsewhere? Do the know they are #1, or better yet not a number?! Are we under promising and over delivering or the other way around? Are we continually keeping the customer updated throughout the process, even if that is, “hey I haven't heard back but didn’t want you to feel alone in this.”  Do we do what we say we will do? What is expectation vs reality? What are you doing at your store to ensure lifetime customers keep coming back? Sales vs Fixed Ops Shootout Show: https://lnkd.in/eAFDkMwT Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #LifeTimeCustomer #ExpectationVsReality #VIP #Keratoncous #UniversityofUtah #MoranEyeCenter #JohnMoran #MasterofOurCrafts #InvestInTheBest #Carllage #Positivity #Patience #BeKind #PersonalDevelopment #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing
11:28
June 17, 2022
Monday Recap: Graduations and Commencing Into The Next Chapter
Did David Long not send us into the weekend the right way or what?! What was your biggest takeaway from our conversation with him? If you haven't already connected with David, you are missing out on knowledge left and right! Connect with and Follow David Long: https://qrco.de/bd5FE2 Watch Show David Long: https://lnkd.in/gFAXtFwr It is Graduation Season. Chris's niece Abbie graduated over the weekend with her Masters. Incredible accomplishment with two adorable little boys and ever supporting husband Kris. The President of the college brought up a simple yet very wise statement in addressing the recent graduates. Commencement means to start, to begin and how this was the beginning of a brand new chapter for them. As Brian Pasch leads us into the uncharted GA4 Front, we are commencing into brand new territory. I for one am ever grateful to have him as our fearless leader.  Look at this list of names! It is incredible to see the companies answering the call! Brian Kramer equated this council to "Bluetooth having a IEEE (Institute of Electrical and Electronics Engineers) or SIG Standards for Modern Retail KPIs." GA4 Council Assemble! Today is a packed today! I may need an extra bowl of Wheaties and...mug of tea! Join me today on Jeff Polo and Ian Nethercott's Auto Hub Show "The Inclusive Marketing Show" this Monday at 10 AM CST: https://bit.ly/3myVppc Join me on Ted Ings After Dark at the Fixed Ops Roundtable® at 7 PM CST: https://bit.ly/3xFiVpV Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #DavidLong #Hansel #HanselAutoGroup #Commencement #Graduation #GA4 #Google #GoogleAnalytics #GoogleAnalytics4 #InspireOthers #Positivity #PandemicOfPositivity #Patience #BeKind #PersonalDevelopment #FixedOps #Service #TedIngs #FixedOpsRoundTable #AFTERDARKatTheFixedOpsRoundtable #AutoHubShow #AutoHub #CustomerExperience #Consultant #BrookeFurniss #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #PrideMonth #LoveIsLove 
11:36
June 13, 2022
David Long: Structured Discipline and Consistency Will Always Win the Day
Today we hit the ground running with the one and only David Long. David holds many titles: Executive General Manager for Hansel Auto Group in Santa Rosa, California, Founder of Pandemic of Positivity, Consultant, Creator of "All Things Used Cars" on Clubhouse, manages 58 Used Car Buying Centers from here to Brazil, and many more allocates that could take up this entire page. What is his greatest accomplishment and important title? Being a father and grandfather. David and I sit down and chat about how he became the Used Car Guru, the current state of automotive and how his team is prepared for whatever happens today or a month from now.  We dive into Fixed Ops  and how crucial tire sales are to our industry. Shoutout to TraXtion for the the tire stats. Anyone that knows David, knows he is the definition of positivity and love. Join us as we dive into what has makes him and the Hansel Auto Group so successful month after month and year after year. Connect with and Follow David Long: https://qrco.de/bd5FE2 Join me on Jeff Polo and Ian Nethercott #AutoHubShow and Podcast "The Inclusive Marketing Show" this Monday at 10 AM CST: https://bit.ly/3myVppc Join me on Ted Ings AFTER DARK at the Fixed Ops Roundtable® at 7 PM CST: https://bit.ly/3xFiVpV Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #DavidLong #Hansel #HanselAutoGroup #GoForGreen #AllThingsUsedCars #ClubHouse #InspireOthers #Positivity #PandemicOfPositivity #Patience #BeKind #PersonalDevelopment #DGDG #FixedOps #TireSales #StructureDiscipline #CustomerExperience #Consultant #BrookeFurniss #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #PrideMonth #LoveIsLove
41:25
June 10, 2022
Monday Recap: Do You Hear Us?
Sooo, Friday was fun right?! We decided to test the limits of the whole technology and people theory on a Livestream. Huge thanks to the many that jumped in full force and assisted. I guarantee all that listened felt better. happier, and all around had a better day as Laurie has a way of doing that to people.  Watch Friday's show with Halter: https://lnkd.in/giBkgeaW Follow Laurie: https://qrco.de/bd4jiW To add to the Friday excitement, Brian Pasch's Open Letter to Ford Motor Company CEO Jim Farley was reshared over 9,000 times in just 24 hours. Were you one of the 9,000? Did you read it? Key takeaways: 1. Is Ford changing their building standards and facility requirements today to minimize the investments dealers need to make for new facilities or facility upgrades? 2. Who is going to work out upside-down trades or poor credit customers? 3. Trade In: Who is purchasing the vehicle and where does it go? 4. Certification Process: Who is certifying pre-owned vehicles? 5. What is your risk tolerance when other OEMS have vehicles available on their lot ready to buy/sell? Average Consumers will not wait for the  built to order model, especially when they can drive to competition and pick up an in stock vehicle. 6. What happens when Ford models and incentives do not sell through national inventory that was pre-built or orders fail to meet production goals? 7. Will local dealers have the ability to offer their own financing and F&I products, or will Ford control those offerings?  8. Profit Margins: How will profit margins be affected based on how dealers are currently use to making profits. 9. Ford's complexity of trims vs Tesla's is vastly different. Will this still be worth it to the consumer to order a Ford, OR will it stop them from ordering? 10. Who is going to design and build your national sales portal?   This week we have the one and only, All Things Used Car Guru and all around good guy, David Long on the show. In case you have been living under a rock or been taking a hiatus from social media, this man is everywhere! It doesn't matter what time zone, he is being interviewed or speaking somewhere...and for good reason! Do NOT miss this episode! Follow David Long: https://qrco.de/bd5FE2 Car-llage: Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show!  #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #LaurieHalter #CharismaCommunications #Charisma #Carearing #Gratitude #Grateful #FindYourSpark #ChampionOthers #InspireOthers  #Ford #Tesla  #JimFarley #OpenLettertoJimFarley #DirectToConsumer #DavidLong #Hansel #Positivity #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive  #AutomotiveMarketing #PrideMonth #LoveIsLove 
14:38
June 06, 2022
Laurie Halter: Find Your Spark
If you are in the same room with the incredible Laurie Halter, you will 1. Instantly feel better 2. Feel the love that she exudes 3. Be a better person 4. Be able to tackle the day She has this innate ability to find the very best in a person and let that person's talent shine bright like a diamond! #Rihanna While she may be known as the master connector in our industry, #BossBabe and owner of Charisma Communications, and epic Podcast Host on Carearing, maybe her better title, is Mom and ever grateful for each day on this earth and for those around her.     Follow Laurie: https://qrco.de/bd4jiW   Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK   Car-llage: That Brooke-ish you say? You are 100%, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com   Connect with BZ Consultants: https://qrco.de/bcqqFo   Follow, subscribe, and never miss a show!   #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #LaurieHalter #CharismaCommunications #Charisma #Carearing #Gratitude #Grateful #FindYourSpark #ChampionOthers #InspireOthers  #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive  #AutomotiveMarketing #PrideMonth #LoveIsLove
54:19
June 03, 2022
G'Day Mate! Let's Put Another Shrimp on the Barbie
USA! USA! USA! It's Memorial Day, which means a couple things. The majority of people have the day off...except sales! Enjoy your cookout at the stores. The rest of us are enjoying our day around the BBQ, in the sun, and with friends. The real reason we are able to do all this is due to the name of this holiday: Memorial Day, originally know as Decoration Day. It is a day set aside to honor the men and women who died while serving in the U.S. military. Never forget the true meaning of this ever importnat holiday. What are you grilling today? It is graduation season. This one hits big time with me. I come from a large family, and the first of the 14 nieces and nephews is graduation tomorrow. I couldn't be prouder of the woman she is. Looking back at old video footage, it is quite incredible how far technology was evolved.  Did you know that the camera on the iPhone 10 and above is better than what Spielberg used to film Jaws. Can you imagine what how much more advance the camera is on a Samsung?! :)  Next time someone gives excuses about not having a "nice" camera," gently remind them of this little factoid. This week kicks off Pride Month. It is observed in June to honor the anniversary of the Stonewall Uprising, a touchstone event in LGBTQ history that laid the foundation for Pride. Chicago celebrates in style, as they should! Do we know any other way? Don't be your child's first bully.  Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK Car-llage: That Brooke-ish you say? You are 100%, and congrats on following my language! WTH is it? I want to hear about all the  amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories  and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show!  #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove  #Uvalde #Carllage #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive  #AutomotiveMarketing #MemorialDay2022 #Memorial #memorialdayweekend #RememberTheFallen #USA #military #veterans #summer #thankyou #freedom #happymemorialday #neverforget #PrideMonth  
11:50
May 30, 2022
Larry Feldman: Uniting in Love, Got Techs?, Car-llage, DMSC Wrap up
It takes all of us. It takes all of us uniting in love, locked arm in arm. On May 24, nineteen students and two adults were killed in a horrific shooting at Robb Elementary School in Uvalde, Texas. GoFundMe has stepped up and provided a one stop landing page that has been 100% vetted for donation options that are trustworthy and safe. Let's all unite to help anyway we can to help these families that are grieving in unimaginable ways. Thank you to the ASOTU Crew for sharing this link to our automotive family.   Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK  There is no way to seamlessly transition from what happen this week to anything else. Here we go...   Larry Feldman, President of Career Changers USA, is on the show this week and you better be on your second cup of coffee to keep up with us! Larry may go down as the best trainer and recruiter.  Listen and watch to see why. Strap in for this one!  Connect with Larry: https://qrco.de/bd37M7  Car-llage: That's Brooke-ish you say? You are 100% correct, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com, tag BZ Consultants, me, #Carllage, anything you can to get the amazing stories in front of me!   Connect with BZ Consultants: https://qrco.de/bcqqFo  Follow, subscribe, and never miss a show!    #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #ASOTU #Uvalde #Carllage #DMSC #LarryFeldman #LarryFeldmanShow #CareerChangers #PeopleAndProcess #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #AutomotiveMarketing
54:06
May 27, 2022
Monday Recap: DMSC, Roar Wine, Delta, Loyalty, PST
Happy Monday Everyone! DMSC is bring the heat for sure...and I am not just talking about the weather! Speaking of which, running in 65 with 0 humidity feels like running in 50 in Chicago. Wine and 80...how does anyone every leave here?! The only downside..this time change...man! I am not 20 anymore! First day of DMSC is in the books and have had some great speakers so far. You want to be pumped up for you Monday, go listen to Shari Levitin to for 2 minutes!  Brian brought up a story yesterday on the Main Stage that I was contemplating telling, so I jumping in full force today. I rarely throw around status as I am not "Me Monster" (thank you Brian Regan) and quite frankly someone will always have more miles, points, etc.  That being said, loyalty, especially when, we will call it extreme loyalty, is involved. I used to fly an insane amount. In all years flying, my flight out here had the absolute best flight attendant ever. Talk about someone loving your job! Cut to the polar opposite experience trying to check into the hotel...also where I hold an obnoxious status and have for almost 15 years. Day 2 of DMSC and Day 2  of wine...LFG! Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show!  #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DMSC #Napa  #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #Delta #AutomotiveMarketing  
09:41
May 23, 2022
Tim Cox: Just for Today
Get your writing utensil ready as Tim Cox is coming to the Facts Not Feelings Mic and bringing the heat! He is dropping knowledge bombs left and right! Oh and did I mention this weekend will be the the 2 year anniversary when yours truly was listening to Tim speak, and I had no idea that Facts Not Feelings would be born?!   I guess an interview THE Brooke Furniss on Facts Not Feelings was not enough for Tim and the CarNow Team...they had to go and announce a partnership with Don Brady's Ship Your Car! Seriously?! Come on, it isn't even fair, Chat provider, digital retailer, Darwin partnership, Crypto, now Ship Your Car, and more yet to come!!    Tim is always full of quotable moments, and this episode is no different. Sit back and enjoy!   Connect with Tim & CarNow: https://qrco.de/bd2OhW Connect with BZ Consultants: https://qrco.de/bcqqFo  Follow, subscribe, and never miss a show!   #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #DigitalDealer #DMSC #Napa #TimCox #CarNow #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #JustForToday #Listen #ListenMore #Chat #JeepWrangler #NeverFinished #KeepEvolving #StrongerTogether #AutomotiveMarketing
42:36
May 20, 2022
Monday Recap: Digital Dealer and Championing All, Use It or Lose It, iPod, DMSC, and Tim Cox
You are looking at the title and thinking how am I going to pull all that together....glad you asked! Sit back and watch! Digital Dealer is officially in our rearview mirror. It is incredible to see such brilliant and amazing humans come together to move this industry. As a female in this industry, I love seeing females championing other. We have so many epic women in this industry. Laurie Halter is the epitome of helping another. You need anything, she is there for you. Let us not be suckered into belittling others and other companies so that our candle may shine brighter.  Last week we jumped into the Metaverse with  Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy. It got me thinking to my first Oculus experience and how far the technology has advanced. When I was Disney, they technology is more like 5D: smell, sound, wind blowing in your luscious locks, etc. When will we have new car smell? This weekend we stopped by Comiskey Park....yes I typed that right as I can't call it Guaranteed Rate Field to watch my Yankees play. I busted out my Jeter Jordan 11s for the game. While, it was the only game the Yankees lost...crying face Jordan here...I was still glad I broke the seal on the Js. They are meant to be worn. Cut to automotive metaphor: how many amazing pieces of technology do we have but we say "well we are not quite ready to use it," or better yet don't use them at all?! Wear the shit out them! Which brings me to the iPod! I still have the OG from, what,..2007? Don't hate, I love music and have ton of it! iPod Touch has been discontinued. Did anyone still know the iPod Touch was still being sold? Wrapping up, DMSC is next week in Napa. Can't wait to see a lot of the same amazing faces and some new ones as well. This Friday, we have the one and only Tim Cox on the show. You will not want to miss it!  Follow and subscribe and never miss a show! Let's Connect! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalDealer #LaurieHalter #Yankees #NYY #Apple #iPod #AirJordan #DMSC #Napa #TimCox #CarNow #Oculus #Meta #Metaverse #VR  #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss
17:16
May 16, 2022
Metaverse Team Assemble: Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy MetaMask Up and LFG!
You asked, I delivered! Boom! The Metaverse Team is here to give you quick intro into the this crazy virtual world and the basics of how to get started. I promise to keep this high level as this is new to most.  You may be asking yourself, why is this even important? Isn't this all science fiction and smoke and mirrors. Citi predicts the Metaverse is an $8-13 Trillion Market opportunity. Not sure about you, but I want a piece of that pie for sure! Furthermore, people are more at ease in the Meteverse. Razorfish's Study found that 52% of Gen Z Gamers feel more like themselves in the Metaverse than in real life. 65% believe that their online relationships are just as meaningful as offline ones 1 in 2 feels gaming improves their mental health. Today, 15% of Gen Z’s “fun budget” is spent in the Metaverse. In five years, it’s expected to hit 20%.  Convinced? Get back to your Lego days as a kid and start building your worlds! Follow and subscribe and never miss a show! Let's Connect! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #NFT #Meta #Metaverse #VR #AI #Spatial #Horizons #Avatar #MetaMask #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss
18:39
May 13, 2022
Monday Meeting: Long Shots Pay Off, Let the Ace Team Assemble, and UFC
It is Monday and we are on location in Sunny Tampa at Digital Dealer! Let the shenanigans commence! Good luck to all the speakers, you re going to crush it! So apparently there was a horse race this weekend? Holy shnickies Batman! Rich Strike (80-1) odds, was largest Kentucky Derby winner since 1908. Never count out the underdog and never stop believing! Also this weekend, Charles Oliveira was stripped of his UFC Title after missing weight for Justin Gaethje fight. This is the first time a UFC fighter has failed to make weight for a title fight since 2016. Could you. imagine this stringency in any other environment?  Kudos to Ace Hardware. Their latest ad caught my attention. They are now offering free assembly and delivery. They seem to always be listening to their customer and finding new ways to compete. 
07:49
May 09, 2022
Good News & Bad News, GA4 Latest Mayhem. Kentucky Derby, and Big Happy Mothers Day!
A lot to unpack this Friday morning! Bringing you in on the special project I have been working on with some brilliant minds in our industry *Cough...Name Drop* Brian Kramer, Dusty Sutherland, and  Jarrod Kilway *Cough...Name Drop*   Spatial and Ready Player Me dropped some incredible looking avatars, and we are definitely checking them out! Thank you, Shea Richburg for posting about this update!  The Pasch Brothers and PCG Digital are at it again and created a MUCH needed GA4 Training and Development Courses and are filling seats for a GA4 Council.  Learn More About GA4 Council: https://bit.ly/3sgRj8x Digital Dealer is next week, and I am stoked to be seeing old friends, new friends, and be connecting in person. Who are you must excited to hear and see?   Lastly and most importantly, it is Mother's Day weekend. Pick up the phone and call your Mama if you are lucky enough to do just that!  "All that I am and that I hope to be, I owe to my Angel Mother." - Abraham Lincoln   Enjoy! Subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants   Spotify: https://spoti.fi/3LhCHfY Apple: https://apple.co/36OgA24 Anchor FM: https://bit.ly/3kKH3RR #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #CustomerExperience #Consultant #automotive #Meta #Metaverse #Spatial #ReadyPlayerMe #Avatar #VR #AR #NFT #Crypto #Blockchain #GA4 #GA4Council #GA4Education #PCG #BrianPasch #KentuckyDerby #MintJulips #ChurchHillDowns #DigitalDealer #MothersDay #MothersDay2022 #LoveYouMom #CancerSucks
13:54
May 06, 2022
Monday Recap: Nike NFT, Tire Sells, Go Pro SD Card Issues, #AutoHubShow Podcast, and Secret Project
Are you down to drop 6-figures on Nike's NFT? Yes, you heard that right. Nike and RTFKT studios dropped their NFT, and it has broke the bank! Mind you that you cannot wear these shoes and at the current time, there is no new kicks smell as they are virtual.    Who out there is tracking tire sells? Did you know that TraXtion scanned 35 million vehicles, and 45% needed alignments, rotations, or new tires. Here is the kicker: 92% of consumers defect from dealer department to buy tires to buy somewhere else. As someone who has works with Mike Anderson and attended/spoke at more Axalta Repair Conferences taught by Mike than I can count, don't get me started on why one should never stray from the dealership when buying tires!    GoPro, please do something about your SD formatting card issues.    Lastly, you don't miss #AutoHubShow Podcast today ay 10 AM CST as we dive into what the best technology is for you and your business.    Details Here: https://lnkd.in/eEtAePsR  Connect and Stay In Touch! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #NFT #Nike #Meta #VR #RTFKT #DigitalMarketing #GoPro #Traxtion #Axalta #MikeAnderson #Tires #TireSells #AutoHubShow #IanNethercott #JeffPolo #Consultant #BrookeFurniss
13:21
May 02, 2022
What's Your Everest?
We are "tackling" the NFL Draft, waving goodbye to AJ Brown, taking a page from SemRush's book on why it is so important to treat your clients and customers like a human and never take them for granted, and giving a huge shoutout to Sean Bingham and his epic summit of Mount Everest. Only 6,014 people had climbed Mount Everest as of Dec 2021. Sean can now be added to this this. What's your Everest? Sean Bingham This Is How We Bingham Our Life In Holland Jared and Britt Dan + Chelle Connect and Stay In Touch! BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants YouTube BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #Everest #MountEverest #SeanBingham #STBSportsTake #SEMRush #DigitalMarketing #Consultant #BrookeFurniss #TIHWB #Danchelle #OurLifeInHolland #JaredandBritt
10:21
April 29, 2022
Monday Recap: Metaverse and More
Meta, Meta, and more Metaverse! Ramesh and John enlightened all of us on Friday about what the Metaverse and virtual reality truly is and how it can help businesses if used correctly. With people like Brian Kramer leading the charge on meeting the customer in the Metaverse and Kevin Frye tearing down the Crypto barrier, our industry is in good hands.  Today I am honored to be a guest on Ian Nethercott and Jeff Polo's #AutoHubShow and Podcast at 10 AM CST. We will be discussing how the Metaverse will change the way car dealers advertise and sell vehicles to the customers of the future.    RSVP for AutoHub Show and Podcast today at 10 AM CST Join Ramesh Ramloll's LinkedIn Network Learn More About the RezMela software developed by Ramesh Ramloll, John Hopkin, and their team. Watch RezMela YouTube Tutorials Videos Connect and Stay In Touch!  BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants YouTube BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #VR #Nvidia #SecondLife #OpenSource #Crypto #BrianKramer #KevinFrye #AutoHubShow #IanNethercott #JeffPolo #Consultant #BrookeFurniss
07:21
April 25, 2022
Ramesh & John Hopkin: Two Veterans Discuss What It's Like to Work in the Metaverse
Whether it is Mark Zuckerberg (Meta ex Facebook CEO), Jensen Huang (Nvidia CEO), or Wall Street analysts, everyone wants a piece of the Metaverse. Media outlets have extensively covered the Metaverse as a potential future workplace or Internet.    Several years ago, Ramesh Ramloll and John Hopkin, two pioneers of virtual worlds, made the Metaverse their workspace. I asked them about the Metaverse as part of our weekly Facts Not Feelings Chat. It was a long and interesting conversation. Our 2 hour conversation was cut down to 20 minutes. The rest of the footage will be released in bite-sized chunks as time permits. I let our honored guests take the wheel and show me around the Metaverse and their virtual world. Come along with us!     A little bit more about our guests:  Ramesh Ramloll is the CEO of DeepSemaphore LLC. He brings to the table deep expertise in VR, 3D sound, Haptics, Human Computer Interface (HCI), AI and Computer Supported Cooperative Work (CSCW). Currently he holds a patent in systems and approaches to speed up VR content production and consumption for training applications.    John Hopkin is a Software Engineering Wizard. Over the years, he has built applications across a multitude of platforms. He is the lead software developer and application designer for the RezMela system.    Both Ramesh and John are ardent supporters of the open source software development process.   Join Ramesh Ramloll's LinkedIn Network Learn More About the RezMela software developed by Ramesh Ramloll, John Hopkin, and their team. Watch RezMela YouTube Tutorials Videos  Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!   Connect and Stay In Touch!  BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants YouTube BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #VR #Nvidia #SecondLife #OpenSource #Consultant #BrookeFurniss
18:30
April 22, 2022
Monday Recap: There is Enough Room In The Sandbox for All of Us
No need to double check the calendar...yes today is Tuesday and not Monday. We are switching it up this week and doing the Monday Recap on Tuesday! This Friday we dive into the Metaverse and Virtual Reality with the brilliant minds of the CEO of DeepSemaphore LLC, Ramesh Ramloll, and Software Engineering Wizard and lead software developer and application designer for RezMela system, John Hopkins.  Follow Ramesh on LinkedIn Let's never forget there is enough room in the sandbox for all us. Champion one another. Encourage the person next to you. The world and our industry are better when you not only succeed, but those around you as well. Pull others forward with you, help educate your colleagues, and root for others vs belittling them. Shitting on someone on proves your own insecurities.  Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants YouTube BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #TuesdayRecap #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #SecondLife #OpenSource #PlayInTheSandboxTogether #Cooperation #DigitalMarketing #Automotive #CustomerExperience #Consultant #BrookeFurniss
08:03
April 19, 2022
Facts Not Feelings LiveStream: Breaking Barriers
Today we pull an audible and are going live for the first time in Facts Not Feelings history. Fingers crossed for no technical glitches!   With it being Jackie Robison Day, today we chat about breaking barriers. This week has been filled with women in sports doing just that: Rachel Balkovec's historic debut as the New York Yankees' Minor League team manager, San Francisco Giants' Alyssa Nakken makes making MLB history as first on-field female coach, going back to Kim Ng as she made history by becoming the first female and first Asian American General Manager in Major League Baseball history, or even Becky Hammon as she became the first woman to coach an NBA Team.    As a proud female that is also an owner, I love seeing these stories. I find it even more important to talk about them on today April 15, Jackie Robinson Day. What Jackie did not only for the sport, but for the human race, cannot be quantified. Let us all continually learn from him and continually break the barriers.    "The most luxurious possession, the richest treasure anybody has, is his personal dignity." - Jackie Robinson   Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!   Connect and Stay In Touch! BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #JackieRobinsonDay  #42 #JackieRobison #BreakTheBarrier #MLB #ColorBarrier #BreakingBarriers #75YearAnniversary #NewYorkYankees #Yankees #LADodgers #Dodgers #Giants #SFGiants #MLB #BossBabe #DigitalMarketing #Automotive #CustomerExperience #Consultant #BrookeFurniss
07:58
April 15, 2022
Monday Recap: Best Time of the Year, Know Your Rights, Customer Service & Process, Keratoconus
It's the most wonderful time of the year! The weather is starting to turn, all sports are in full swing, and there seems to be a light at the end of the tunnel of winter!   What was your biggest takeaway from my conversation with Andrea Amico, Founder of Privacy4Cars? Did you know that if you are in wreck that your data could be extracted as it is not protect?   I would like to challenge not only our industry, but all industries, to look inwardly and focus on  and improve their customer service and processes. Right now our customer database is eroding underneath us and too many are focus on the short game. See the long game. If one can see the bigger picture and take care of not only their customers and treat them with stellar customer service, but their competitors, they will win over and over again.    Follow Andrea on LinkedIn Learn More About Privacy Cars Download Privacy4Car App Follow Privacy4Cars on LinkedIn Follow Privacy4Cars on Twitter: @Privacy4Cars  Follow Privacy4Cars on Instagram: @privacy4cars  Follow Privacy4Cars on Facebook Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #AndreaAmico #Privacy4Cars #DeleteYourData #KnowYourRights #DataCarsCollect #PhoneHygiene #PrivacyProtection #PrivacyMatters #VehicleCompliance #Data #Liability #FTC #Privacy #Automotive #CustomerExperience #PersonalizeTheJourney #TakeCareofTheCustomer #Consultant #BrookeFurniss
15:39
April 11, 2022
Andrea Amico: Cars Are The Third Screen
Think of the last time you were in a rental car or when you turned your car back into the dealership. Did you delete your phone's information from the car? When you were in the vehicle, how many other individuals had their phone's info left behind on car? Do you know truly know what your car knows about you and what others have access to when you don't delete your data?    Andrea Amico, Founder of Privacy4Cars, sits down with me as we dive into the ever-growing security problems with phones, privacy of personal data, the automotive industry, and how he is proving that not all heroes wear capes!    Follow Andrea on LinkedIn Learn More About Privacy Cars Download Privacy4Car App Follow Privacy4Cars on LinkedIn Follow Privacy4Cars on Twitter: @Privacy4Cars  Follow Privacy4Cars on Instagram: @privacy4cars  Follow Privacy4Cars on Facebook Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!   Connect and Stay In Touch!  BZ Consultants BZ Consultants LinkedIn Brooke LinkedIn BZ Consultants Instagram: @bz_consultants  Brooke Instagram: @mjluver23 BZ Consultants Facebook Brooke Facebook Twitter: @BzConsultants   Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #AndreaAmico #Privacy4Cars #DeleteYourData #KnowYourRights #DataCarsCollect #PhoneHygiene #PrivacyProtection #VehicleCompliance #Data #Liability #FTC #Privacy #Automotive #CustomerExperience #Consultant #BrookeFurniss
34:44
April 08, 2022
Monday Recap: Don't Be A Dick
What a weekend! I am still trying checking my pulse from the UNC/Duke game! UNC handed Coach K his first ever loss, his final loss at Cameron indoor, and then defeated him in his final game as Duke's head coach...assuming he doesn't pull a Tom Brady! We have one hellavu game tonight! Huge congrats to South Carolina as they cut down the nets in the Women's Tourney!   A big thanks to Chris Tragasz for being on the show Friday and kicking off the weekend off right as dove into the simple security "hacks" for dealerships and a brief overview of the  Gramm-Leach-Bliley Act (GLBA). Check out Tim Cox's Tim Talks for more info on the GLBA.  To keep the security theme going, this week we have Privacy4Cars Founder Andrea Amico on the show. I will be chatting with him about his company and how he is moving the industry forward by keeping our data secure.    It really is not that difficult to not be a dick, so don't be one. Dealerships: please own your own data. Please. If a vendor, yes a vendor, as a business partner would NEVER tell you otherwise, tells you that you don't need to own it, it doesn't concern you, they will handle it, RUN like Forest!! As a business, you should always be the Admin/Owner of your data/systems.   Privacy4Cars Follow Andrea Follow Chris on LinkedIn More on Gramm-Leach-Bliley Act (GLBA) How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act FTC's Privacy Rule and Auto Dealers BZ Consultants Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts!  Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #OwnYourData #AndreaAmico #Privacy4Cars #PrivacyPolicy #ChrisTragasz #CyberSecurity #DigitalForensics #Security #RiskManagement #EmailSecurity #GrammBlileyLeachAct #GLBA #GLBACompliance #GLBAPrivacyRule #Automotive #MobiltyOptions #CarMobilityOptions #SubscriptionServices #CustomerExperience #SubscriptionServices #Consultant #BrookeFurniss #UNCDuke #NCAAChampionship
13:39
April 04, 2022
Chris Tragasz: What Is The Biggest Risk?
You better eat your Wheaties before this episode! Chris Tragasz, a cyber security forensics specialist, is on the show today. Prior to utilizing his skills in the auto industry, Chris served in the IL Attorney General's Office as a specialist in criminal data analysis and extraction. He figured if he could hold up having every syllable of his expert testimony under a microscope and not buckle under the pressure of cross examination, the automotive field should be a breeze!    We dive into the most frequently addressed issues on the security front that Chris sees at dealerships and how they can be easily and inexpensively resolved. We addressed what MFA is, what version is the best, and Chris dispels some myths about it. We talk about the elephant in the room: Gramm-Leach-Bliley Act (GLBA). Lastly, we discuss his latest experience trying to purchase a car: the good, the bad, and the ugly.    Follow Chris on LinkedIn: https://bit.ly/3K4eYQA More on Gramm-Leach-Bliley Act (GLBA): https://bit.ly/3qNA6mk How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act: https://bit.ly/3IXvMY2 FTC's Privacy Rule and Auto Dealers: https://bit.ly/3IUduqn BZ Consultants: https://qrco.de/bcqqFo Enjoy and don't forget to subscribe, share, comment, and rate the show.  Listen wherever you get your Podcasts! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #ChrisTragasz #CyberSecurity #DigitalForensics #Security #RiskManagement #PasswordManager #MFA #EmailSecurity #GrammBlileyLeachAct #GLBA #GLBACompliance #GLBAPrivacyRule #Automotive #MobiltyOptions #CarMobilityOptions #SubscriptionServices #CustomerExperience #SubscriptionServices #Consultant #BrookeFurniss
01:03:11
April 01, 2022
Monday Recap: It's You Against You; Who's Going To Win
Talk about eventful weekend! WWE at the Oscars, CODA and Apple+ brought home awards, Cinderella's clock hit midnight, UNC and Duke will be facing each in the Final Four, and we had the incredible Dan Moore on the show on Friday. Is your business simply writing a check for the newest shiny object and walking away with a set it and forget it mindset?    This week with we have brilliant Chris Tragasz on the show. Chris is a cyber security forensics specialist. Chris comes with years of both automotive and legal cyber forensic experience. He will be reviewing his top simple ways dealers can secure their business. With the Gramm-Leach-Biley Act (GLBA) looming, we will touch on this vital topic. You won't want to miss this episode!    Moore of Dan Moore Buy Dan's Book Car Wars BZ Consultants Enjoy and don't forget to subscribe, share, comment, and rate the show.  Listen wherever you get your Podcasts! Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DanMoore #MooreofDan #DoMooreGetMore #TedX #VistaDash #CarWars #ChrisTragasz #Security #GLBA #DigitalForensics #Transparency #InspectWhatYouExpect #Accountability #Google #GoogleAnalytics #StandarizedReporting #AutotmotiveMarketing #Marketing #PeopleandProcess #Process #Automotive #CustomerExperience #Consultant #DigitalMarketing #BrookeFurniss
11:32
March 28, 2022
Dan Moore: Are You Buying Your Way Out of A Process Problem?
Inspecting what you expect is vital to any business. Being able to standardize metrics from all vendors is an essential part of our industry. Vistadash makes it seamless for dealers to see all reports in one place in a fraction of the time it would normally take jumping from one report/system to another, all while trying to standardize the metrics. The result: dealers can hold vendors accountable, see true ROI and quality data, and can now have meaningful conversations with their vendors on what they know, not feel, is working and what is not working.    Today we sit down with TedX Speaker, author, and President of Vistadash, Dan Moore. Dan is notoriously giving back to not only our industry, but everyone around him and constantly asking, "how may I help?"    In this episode, we tackle the importance of staying on top of your reporting and ensuring that your metrics are standardized: without this baseline there is chaos. In addition to monitoring a business's reporting, we dive into the necessity of consistently evaluating process and people and how this inwardly perspective can be very difficult at times.    Is your organization using facts or feelings when determining when to introduce something new to the store?   Moore of Dan Moore Buy Dan's Book Car Wars BZ Consultants Enjoy and don't forget to subscribe, share, comment, and rate the show.  Listen wherever you get your Podcasts!  Spotify Apple Amazon Podcast CastBox Google Podcast Stitcher  #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DanMoore #MooreofDan #DoMooreGetMore #TedX #VistaDash #CarWars #Callbox #Transparency #InspectWhatYouExpect #Accountability #Google #GoogleAnalytics #GA4 #StandarizedReporting #BaselineMetrics #AutotmotiveMarketing #Marketing #PeopleandProcess #Process #Training #Automotive #CustomerExperience #Consultant #DigitalMarketing #Entrepreneur #EntrepreneurLife #BrookeFurniss
48:59
March 25, 2022
Monday Recap: Check In So That Your Reporting Doesn't Suck
If your Bracket is not a dumpster fire at this point, I applaud you! Not only is mine barely holding on by a thread, my sanity after this weekend is barely intact! Luckily, we had Candice Lowe take us into the weekend with some solid knowledge on how to improve our processes. What was your biggest take away from the episode? In today's Monday Recap, you hear mine. We also cover why it is so important to constantly check in with your team and metrics...the correct metrics. Do we have a regular cadence with our teams to check in and train them? How are we holding them responsible? How are we inspecting what we expect? Do our teams know the rules and parameters of these metrics? Are we drawing comparisons in areas that are irrelevant or only casting us in a good light? Are we evolving or complacent? Bottom line, does our reporting suck?  This Friday, we are so lucky to have author, TedX speaker, and President of Vistadash, Dan Moore, on the show. Clear your calendars as you will not want to miss this episode! Every time Dan speaks, the room listens and for good reason. Dan continually gives back and is innovating. As an industry, we are lucky to have him on our side.  Follow Candice on LinkedIn Shop Halloween Baby More on Dan Moore CarWars BZ Consultants Spotify Apple Amazon Google Stitcher Enjoy! Share, like, and comment. Subscribe and don't miss an episode! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #CandiceLowe #HalloweenBaby #SoCalCarGal #DanMoore #MooreofDan #Vistadash #CarWars #Strategy #Personalization #PersonalizeTheJourney #CustomizeTheJourney #Transparency #AnswerTheCustomer  #Analytics #Reporting #Branding #Training #Automotive #Marketing #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
16:49
March 21, 2022
Candice Lowe: Are You Mad At Selling More Cars or Making More Money?
Sticking with the strong, powerful, and intelligent women theme, enter Candice Lowe and her 26 years of automotive experience! Whether she is teaching the green pea that started yesterday, collaborating with upper management on best practices for optimal ROI, assisting corporate executives on automotive digital best practices, or utilizing her days working on the dealer side to further her dealership's progress, Candice is a Swiss Army knife of expertise in our automotive industry!    In this episode, Candice and I discuss the necessity of personalizing the journey to every single customer and how if businesses truly want to succeed they need to ensure they hire accordingly. We share ideas on how to fine tune one's organic social strategy. Lastly, we review lead management best practices and provide helpful tips when answering customers, especially the ever taboo price question!     Follow Candice on LinkedIn Shop Halloween Baby BZ Consultant Spotify Apple Amazon Google Stitcher Please share, like, and comment. Subscribe and don't miss an episode!    #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #CandiceLowe #HalloweenBaby #SoCalCarGal #Strategy #Personalization #PersonalizeTheJourney #CustomizeTheJourney #Transparency #AnswerTheCustomer #NoMoreTemplates #Social #Facebook #Meta #TikTok #Google #GoogleBusinessProfile #Branding #Training #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
01:20:32
March 18, 2022
Monday Recap: I Make Shoe Contact Before Eye Contact
Get your Sheets of Integrity ready! It is March Madness Time Baby, and the Madness is in full effect. Tom Brady has un-retired, Brackets are soon to be busted, everyone is trying to settle in from NADA, and we have a little surprise for you on what happen this weekend in this Monday Recap! Who do you have in your Final Four? What about cutting down the nets?    Big shoutout to Sarah from PCG Digital for stopping by the show on Friday and slaying it! Please remember: Branding, branding, and oh yeah and branding! Check out last week's show here This Friday, we are keeping the incredible and powerful women theme going with Candice Lowe. Candice has been in the auto industry for 26 years, has sat in every seat there is to sit, and is a digital automotive expert. You will not  want to miss this one!   PCG Digital BZ Consultants Shop Ikea Shelves  Spotify Apple Follow, subscribe, and don't miss an episode of Facts Not Feelings!   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #CandiceLowe #SocalCarGal #MarathonNotSprint #NCAA #MarchMadness #SelectionSunday #NCAATournament #Social #Facebook #Meta #TikTok #SEM #Google #PaidSearch #Branding #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
18:30
March 14, 2022
Sarah Ciociola: It's A Marathon Not A Sprint
What a way to kick off International Women's Week by speaking with the brilliant Sarah Ciociola from PCG Digital. The world of paid social media is ever evolving. How is your team constantly keeping up with latest trends, keeping content fresh, ensuring your metrics are accurate, and staying in front of customer? Sarah and I hit on what dealers can do to set themselves up for success, why branding is not only important, but the essential lifeblood to one's campaign, social advertising in a privacy first world, how to tackle TikTok, the new automotive SEM framework, and more.   What's do you think is the most common mistake Sarah sees with dealers in terms of paid social media and is your dealership currently doing it? Tune in to fine out!  PCG Digital TikTok Playbook New SEM Framework BZ Consultants Listen wherever you get your Podcasts! Follow, subscribe, and don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #MarathonNotSprint #Social #Facebook #Meta #TikTok #SEM #Google #PaidSearch #Branding  #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
43:37
March 11, 2022
Monday Recap: Stop & Listen | Believe In Yourself
Sometimes we forget what that big yellow thing is in the sky! It is a beautiful thing to not only get away, recharge, and soak in the sunshine, but it is necessity for all of us to have a healthy work life balance. Make time off a priority for yourself and your employees!    As employers, are we truly putting our employees first? Do we stop and listen to them with the intend to assist, help, and resolve, or are we simply "listening" to quickly rebuttal their words and brush them aside?    This week we have Sarah Ciociola from PCG Digital on the show to share her expertise on the new Google Framework, Automotive Paid Search and Social Advertising, and TikTok.    Drean Media BZ Consultants Group Spotify Apple Follow, subscribe, and don't miss an episode of Facts Not Feelings!   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #JoshDrean #DreanMedia #EmployeeAppreciationDay #EmployeeRetention #EmployeeMorale #EmployeeExperience #EmployeeEngagement #TheGreatResignation #Automotive #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
12:51
March 07, 2022
Josh Drean: How Can We Hear Our Employees?
Josh Drean has been featured on the Today Show, Harvard Business Review, Forbes, Bostinno, NBC, Fox Business, his YouTube Channel has millions of view, he was named Top 100 HR Influencers of 2021, so when we say we surround ourselves with people smarter than us on Facts Not Feelings, we mean it! Stop and listen with the intent to hear your employees. When you can do this an environment or trust and authenticity, your employees will tell you everything you need to know.    Here are some of my favorite quotable moments from Josh:   "Your employee is your first customer" - Josh Drean  "Employers can't afford to hear employees." - Josh Drean  "Work should be a relationship not a contract." - Josh Drean   What are you doing to to hear your employees?   Learn More About Drean Media More Info on BZ Consultants Group Listen wherever you get your Podcasts! Follow, subscribe, and don't miss an episode of Facts Not Feelings!  #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #JoshDrean #DreanMedia #EmployeeRetention #EmployeeMorale #EmployeeExperience #EmployeeEngagement #TheGreatResignation #Automotive #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
54:19
March 04, 2022
Monday Recap: Let's Do Some Good
Before jumping into our regular Monday Recap, things got a little serious today. Be a good person, do some good, simply put: don't be a dick! The world is unrest and turmoil and is in need of good humans: be that person. It doesn't cost anything to be a good person, to serve your neighbor, and do go in the world. Whatever your belief system is, send a good thought, good vibes, prayers, whatever to Ukraine.  Donate to UNICEF to help children in Ukraine Donate to Red Cross to help Ukraine March is around the corner and definitely coming in like a lion! The US Women's Soccer Team settle their 6 year legal battle for equal pay right in time for Women's History Month, which definitely hits home with me. We rounded out February with a marvelous episode with Michael Stewart from PCG Digital. My 3 main take aways from our conversations: Please send your customers to the correct listing to review your business. If you missed our little nugget on how to boost your Parts Listing Reviews, go back and watch it! Also, please inspect these listings regularly for accuracy: is connection/link accurate, are all reviews being answered, etc.  Next, the 30 day automotive cycle doesn't align with the eCommerce and customer buying cycle, which is closer to 90 days Custom Order  This Friday, Josh Drean is joining the show. Mark your calendars as you will not want not want to miss this one! Josh has been on the speaking circuit for years, inspiring both young and old from school gyms to the Today Show. He and I dive into some deep topics and he provides his expertise on employee experience design and how in a post-pandemic world, organizations must obsessively create active experiences for authentic and transparent human connection. Drean Media Don't forget to follow and subscribe so that you don't miss an episode of Facts Not Feelings!  Listen on Spotify Listen on Apple Podcast Listen on Google Podcast Listen on Stitcher  #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #MondayRecap #Ukraine #UkraineWar #UkraineRussiaWar #MichaelStewart #PCG #JoshDrean #DreanMedia #DoGood #Service #DoBetter #WomensHistory #WomensHistoryMonth #USWomensSoccer  #Automotive #Branding #Reputation #ReputationManagement #HeyGoogle #GoogleBusinessProfile #Reviews #Facebook #Advertising #CustomerJourney #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss #EmployeeEngagement #EmployeeRetention #Retention #EmployeeMorale #EmployeeDevelopment #PeopleDevelopment 
17:36
February 28, 2022
Michael Stewart: Your Brand Is Your Reputation
Are you all ready for this episode with Michael Stewart from PCG Digital as we review common mistakes dealerships make in marketing and advertising? You better eat your Wheaties before listening because we are sharing valuable nuggets of advice for one's dealership! Around the 11 minute mark, we dive into the first topic: Google Business Profile and verifying a dealer is sending their customer's to the correct listing whether that is Sales, Service, or Parts. Always remember that your brand is your reputation! We offer a few key tidbits to ensure a dealer receives reviews to both the Service and Parts Listings.  Michael and I cover the uphill battle of the automotive 30 Day Cycle as it doesn't line up with eCommerce sale cycle, which is closer to 90 days. How long do you think it takes for a Google/Facebook Ad to work? It is longer than you think. With inventory shortages, are you offering custom ordering? How are you tracking this? Don't forget to think through the process before slapping a button on the site to suffice some agenda. Learn More About Vistadash Read Brian Pasch's Auto Dealership Websites Were Never Designed To Handle Inventory Shortages LinkedIn Article Learn More About BZ Consultants Listen on Spotify Listen on Apple Podcast Listen on Google Podcast Listen on Stitcher Don't forget to follow and subscribe so that you don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #MichaelStewart #PCG #Automotive #Vistadash #Branding #Reputation #ReputationManagement #HeyGoogle #GoogleBusinessProfile #Reviews #Facebook #Meta #Metaversa #Advertising #DynamicAds #ModernRetail #DigitalRetail # #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
01:22:32
February 25, 2022
Monday Recap: Good People Can Be Reluctant to Change
What a fire episode we had on Friday with Alan Krutsch from Fuse Autotech! There were so many takeaways from this episode, and maybe more importantly, so many that were beyond the the scope of our auto industry! My Big 3 outside of Modern Retailing were  1. Good people can be reluctant to change  2. Lifeguard Analogy  3. Tracking Market Share   What were your takeaways from the episode on Friday? What is your current process? This Friday we have Michael Stewart from PCG Digital on the show as we review common mistakes that are made and helpful pointers for dealerships! Fill Out Fuse Survey Here Learn More About BZ Consultant Group Listen on Spotify Listen on Apple Podcast Listen on Google Podcast Don't forget to subscribe/follow and don't miss an episode of Facts Not Feelings!   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #FuseAutotech #Fuse #AlanKrutsch #ModernRetail #DigitalRetail #InStoreExperience #Lifeguard #Leadership #CustomerService #Automotive #MarketShare #Starbucks #PCG #MichaelStewart #NADA #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing
14:32
February 21, 2022
Alan Krutsch: Our "Oh Shit Moments" and Terrific...Now Go Wait In Line
Whether you call it Modern Retailing, Digital Retailing, One-Price Selling, or something else, shocker, this concept is not new! Alan Krutsch from Fuse Autotech and I are tackling it in the latest episode of Facts Not Feelings. Is your business and product focusing more on the customer-facing website portion or the more valuable in-store experience of your Modern Digital Retail Tool? Are your customers building the entire deal online, arriving at the store, to only be told: "Terrific, now go wait in line, it will be another 3 hours after we completely undo everything you did online"? If Starbucks doesn't have my Grande Soy Chai Latte ready when arrive, all hell is breaking loose as I do postal on them! However, this exact same thing is happening in the auto industry as we pound our chest about having the "Amazon and Apple experience."   Alan and I discuss on how Fuse Autotech is changing the game with their technology and as they worked backwards to solve these issues in this arena and how great companies like the Walser Automotive Group are game changers in our industry.    Learn More About Fuse Autotech: https://bit.ly/3v4nKZY Learn More About BZ Consultants: https://bit.ly/3JAlyxp Shop Walser: https://bit.ly/3sTe8yu Listen on Spotify: https://spoti.fi/3JE56w0 Listen on Apple Podcasts: https://apple.co/3sT4qvV Listen on Google Podcasts: https://bit.ly/3gUgpUz Don't forget to subscribe/follow and don't miss an episode of Facts Not Feelings!   #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #FuseAutotech #Fuse #AlanKrutsch #ModernRetail #DigitalRetail #InStoreExperience #Walser #Leadership #CustomerService #Automotive #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeCFurniss
48:24
February 18, 2022
Monday Recap: Super Bowl, Best Commercials, Halftime Show, and Metaverse
Big thanks to Glenn for kicking off Super Bowl weekend right! Couple of takeaways from our chat with Glenn: 1. Remove all obstacles from your team and their growth and learning 2. Leave emotion/ego at the door 3. Cover up the name of the employee when reviewing reports so you can truly differentiate facts from feelings If you missed his episode, you can check it out here: https://bit.ly/3sI09eK This Friday we have Alan Krutsch from FUSE Autotech. What was your favorite Super Bowl Ad? Why? Did you take part in the Verizon 360 Halftime Experience? What were your thoughts on it? As we dive more and more into the Metaverse, who out there is incorporating it into the workplace? Drop me a line if you are using it and let me know how you are interacting with your customers. Brian Kramer and his team have already started on this Metaverse Automotive journey to meet their customers exactly where they are in the buying journey. I believe I also saw Scott Risley and the Mohawk Honda/Mohawk Chevrolet Teams tackling it as well. Bob Lanham, what other dealers are running with this? How have you seen them Implement the VR technology? Don't forget to subscribe and don't miss an episode of Facts Not Feelings! Listen on Spotify: https://spoti.fi/3rNPNLl Listen on Anchor: https://bit.ly/3LBu9S8 Listen on Apple Podcasts: https://apple.co/362L6Vk Learn More About BZ Consultants :https://bit.ly/36eIUKE Learn More About PCG Digital: https://bit.ly/3Lu6IKN #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SuperBowl #SuperBowl2022 #SuperBowlHalftime #Metaverse #SuperBowLVI #LARams #Bengals #WhoDey #GlennPasch #PCG #BPE #DMSC #AlanKrutsch #Fuse #FuseAutotech #Leaders #Leadership #LeadersofTomorrow #TodaysLeaders #YoureInCharge #NaturalLeader #Hiring #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing 
10:37
February 14, 2022
Glenn Pasch: What True Leadership Looks Like vs Managers of Tasks
Wowszer, Glenn Pasch and I had an incredible conversation in this episode on what true leadership looks like in 2022. There is a vast difference between management and leadership, and no they are not synonymous. We hit on everything from how great this industry is and how blessed we are to be in it, to how a natural leader best assists their team to grow and setting one's ego aside, to the Super Bowl! I know I couldn't write notes fast enough with the knowledge Glenn Pasch was dropping in this episode! Do yourself a favor and watch this one a couple times to obtain all the nuggets of truth he was speaking!  Learn More About PCG: https://bit.ly/3p28NnF Learn More About BPE: https://bit.ly/3oGkv74 Buy Your Tickets to DMSC: https://bit.ly/3szcvpG Learn More About BZ Consultants: https://bit.ly/3Lrbw3l
01:02:16
February 11, 2022
Monday Recap: What Has Happened To Good Customer Service?
Big thanks to George Nenni with Generations Digital for stopping by Facts Not Feelings Friday and chatting. This week we are super excited to have PCG Digital’s CEO Glenn Pasch on the show. The show will be a must listen for sure! What do Chick-fil-a, Walt Disney, and the Apple Store have in common? Their customer service is top notch. They seem to genuinely care about their customers/clientele. They are friendly, courteous, polite, treat the customer with respect, make sure the customer is always put first, and when they make a mistake are quick listen, apologize, and to solve it. They are always trying to innovate to better serve the customer and make the customer journey more streamlined and seamless. When they hire a potential candidate, one must meet their high standards vs trying to mold them later. All these companies empower their employees. They expect them to bring a positive attitude to work and to go above and beyond for the customer and the company. Then there are the numerous other companies that simply don’t care. Regardless how long you have been a loyal customer, how much money you have spent with them, it means absolutely nothing as you are simply a number. Cross train your teams! Empower your employees. If you walk into an Apple Store, any employee can help you. Let the same be true for your business. Buy George's Book: https://amzn.to/3GD10CE Learn More About BZ: https://bit.ly/3LiKxal
16:60
February 07, 2022
George Nenni: Holding Your Ad Agency Accountable for Paid Search
What an episode we had today with the one and only Founder of Generations Digital, George Nenni! As he so pointedly so stated, "there is no substitute for hard work," and he has definitely put in the work. Do you hold your ad agency accountable for Paid Search? Are you asking them questions about their approach? George offers some helpful, simple, and easy tips so that any manager can be more involved in knowing where their money is being spent and how. Buy George's Latest Book "A Car Dealer’s Guide to Google Business Profile" on Amazon: https://amzn.to/3uHRQSS Learn More About BZ Consultants Group: https://bit.ly/3LiKxal
36:57
February 04, 2022
Monday Recap: Having A Team First Mentality
Big thanks to AlfaPhox's CEO/Founder and serial entrepreneur Jordan Furniss for stopping by last week's Facts Not Feeling Friday and dropping so much knowledge on us. Remember to work smarter, not harder and to do your research! This Friday we have Generations Digital's Founder and insanely talented George Nenni. If you don't already have a copy of his book, pick one up today: https://amzn.to/3IR8G5B With the Beijing 2022 Winter Olympics this week, remember the team mentality and to always have your team rowing in the right direction to avoid capsizing the boat or spinning in a circle, which leads the team stuck without progression. We forget that players get cut and traded all the time, but only after a resolution couldn't be reached. We are adults; treat your employees like it. Let's Go Team USA! Learn More About AlfaPhox: https://bit.ly/34Nxexx Email Jordan Furniss: jordan@alfaphox.com Learn More About BZ Consultants: https://bit.ly/3LiKxal
11:03
January 31, 2022
Jordan Furniss: Being An Entrepreneur In Today's World
What a way to kick off our first guest appearance on Fact Not Feelings Friday with CEO/Founder of AlfaPhox and serial entrepreneur, Jordan Furniss! I know everyone will come away ready to take on the week like I was after talking with him. As an entrepreneur, one must remember there is no ceiling or limit. Jordan offers valuable insight on what makes him a successful business man, what goes into his thought process before starting a new venture, how he has mastered working smarter not harder, and how he balances CEO life and fatherhood. Email Jordan Furniss: jordan@alfaphox.com Intro and Outro Provided by the Very Talented Mike G at Fiverr: https://bit.ly/3JesLmt Learn More About BZ Consultants: https://bit.ly/3LiKxal
50:03
January 28, 2022
Introduction Into BZ Consultants Group and Facts Not Feelings with Brooke Furniss
Every Friday, BZ Consultants Groups's CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround one's self with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Thanks for listening each week.
13:04
January 21, 2022