Marketing McCants: Build Your Business with Cheryl McCants your Marketing Momma

In this episode, I delve into the art of crafting customer experiences that leave positive lasting impressions. Discover how empathizing with your customers can foster loyalty.

What’s the magic ingredient behind creating content that really resonates with every member of your audience?  The answer: content personalization. I’ll talk about this concept and explore ways to boost your business.

Have you wondered why certain products, ideas, or services catch like wildfire while others fade out? I’ll share some ways that you can identify your customer trends and ride them to success. Listen in now.

In this episode, I walk you through the process of leveraging customer feedback – welcoming the good, tackling the bad, and turning even the ugly into opportunities for excellence.

What your company sells means a lot, but how you make your customers feel means a lot more. I’ll chat with you about how you can engage with your customers and improve your connections with them.

Whether you run a startup or manage a well-established brand, you need to set and track measurable marketing goals. Listen to this week’s episode on how measurable marketing goals can guide you to success.

Are you eager to boost your online presence? I’ll provide you with a comprehensive roadmap to assess and enhance your digital marketing efforts. This includes analyzing your data to make well-informed marketing decisions.

Whether you run a fairly new business or have been an entrepreneur for decades, it’s important that you measure your company’s social media engagement. Listen in as I discuss ways to act on the results you generate.

In this episode, I shine a spotlight on the achievements of successful female marketers. I’ll introduce you to some dynamic female entrepreneurs who made great moves to elevate their businesses.

As your business evolves, so should your crisis communication strategies. Listen in for tips on how to leverage proactive public relations activities and forward-thinking communication solutions to mitigate potential risks.

This is an episode you don’t want to miss. Given this increasingly global and rapidly changing business ecosystem, you need to update your leadership skills to position your business for success in tomorrow’s marketplace. Listen in now.

In this episode, I discuss how you can leverage trends in consumer buying behaviors. As a business owner, you need to adapt to these trends to stay ahead of the game.

If you run a business, you need to keep up with the ever-changing landscape of digital technology. As civilization continually evolves, digital transformation leads to growth and success. Today, I’ll go over ways that you can jumpstart your digital transformation and maneuver through the intricate maze of digital technology.

With the world changing and evolving at such a fast pace, if you’re not innovating, you’re falling behind. In today’s podcast, I’ll discuss ways that you can jumpstart innovation in your business. Stay one or two steps ahead of the competition and become the driving force in your industry.

Do you feel like you’re stuck in a rut because your communication strategies have gone stale? You’re not alone. I’ll talk about steps you can take to revitalize your strategic communication in this podcast.

In today’s fast-paced marketing landscape, your company’s brand can set you apart from your rivals. Your brand should make a lasting and enduring impression to turn your customers into lifelong ambassadors. In this podcast, I’ll talk about a few ways that you can ensure your brand identity resonates powerfully with your current and prospective customers.

If you’re leading a startup business and seeking to jumpstart your startup, then today’s podcast is for you. I’ll discuss four ways that you and your team can help get your startup recognized by your target market and foster the growth that your startup needs to succeed.

Design plays an essential role in business practices and strategies. Listen in for ways that design can revolutionize your business.

With the wide plethora of digital and physical channels available, visual consistency matters when building brand identity. I’ll show you ways to create a consistent visual identity across multiple platforms.

Good design does more than make things look pretty. Design helps to tell a compelling story and connect emotionally with your audience. Listen to this podcast episode to learn more.

Accessibility is not just a legal issue; it’s an ethical one. With 15 percent of the world’s population living with some form of disability, we must design websites that are accessible and inclusive for everyone.

Negotiating media buys can be a complex and time-consuming process, but the benefits are immense. By mastering this skill, you can secure increased advertising value and connect with your audience more effectively.

Negotiation remains a critical component of building successful business relationships. It’s important to know how to navigate negotiation discussions effectively in order to achieve the best outcomes.

Negotiating a deal that benefits both parties is not always easy, but strong communication skills can increase your chances of successful negotiation.

Negotiating may be a daunting task to master, but it's a crucial skill for public relations professionals to master. With the right approach, you can become an expert negotiator.

Effectively analyzing your internal marketing is key to determining what’s working within your organization and what needs improvement. In this week’s episode, I’ll explore the importance of internal marketing analysis and how it can build your bottom line.

Cultivating a culture of learning within an organization has numerous benefits. This podcast episode discusses the advantages of cultivating a culture of learning to improve your marketing campaigns and increase your sales.

Every business owner needs to practice customer-centric listening to improve their marketing strategies. This week’s podcast discusses ways listening bolsters your marketing campaigns.

Understanding your competitors is crucial business success. How do you start? Let’s explore the concept of “CI” (Competitive Intelligence) and how to leverage it to outdo your competition.

An important part of marketing communication is social listening. In this podcast, I discuss the art of effective social media listening in developing and maintaining successful marketing & PR campaigns.

In today’s fast-moving world, the successful businesses are the ones where the leaders communicate to their employees in a quick and timely manner. Here’s how you can strengthen your internal communication to foster a positive company culture.

In order to effectively communicate with your company’s many stakeholders, you need to have a strong marketing communication bench. Listen in for a few ideas to cultivate your team of advocates.

With the increased competition resulting from companies using digital marketing campaigns, you need to stand out from the crowd by getting an effective marketing strategy in place. Let me show you how you can strengthen your digital marketing campaigns.

In today’s digital age, having a strong online presence can help you reach a wider audience and establish the credibility and authority of your brand. Here’s how you can strengthen your online presence for increased success and profit.

The holiday season holds great opportunity for businesses to analyze customer behavior, but it’s hard to decide where to start when available data is so abundant. Here’s how to simplify conducting your customer behavior analyses during the holidays.

For business leaders like you and me, efficient project and task management is crucial for marketing and communication success. What’s a winning strategy for organizing and simplifying your complex projects and tasks? Your Marketing Momma has the answer.

As we approach the end of summer, business owners like you and me must focus on the future and plan accordingly. Here are planning tips to simplify your marketing and boost your social media brand for the fall and winter holidays.

Maintaining an organized digital workspace simplifies not only your personal efficiency but also the overall productivity of your business. Here’s how to declutter and simplify the files on your computer and other digital workspaces.

It's now August. Just like you prepare for fall yard and garden work, you should make time to organize and simplify your workspace, your workflow, and your business goals. Let me show you how to organize and simplify so you can save time later.

Standing out on social media and creating a solid brand identity can be challenging. Fear not, your marketing momma is here with tips to enhance your social media presence and grow your brand.

Considering the importance of growth and economic development in our communities, we need to stay committed, push boundaries, and thrive beyond limits. These three secrets have guided me throughout my 30-plus-year journey.

Having strong relationships with your customers and suppliers helps build trust and loyalty, which in turn create sales, improve customer service, and more. This is what I do to create strong relationships.

Use the summer season to CREATE campaigns that will help your business stand out from the competition and reach new customers, while everyone relaxes and enjoys the sunshine.

When building your business, as marketing and communication are key components to success, creating a marketing and communication plan IS vital. Here’s a step-by-step approach to creating a strategic marketing and communication plan.

If you’re in charge of setting up meetings as a business owner, you need to ask yourself… IS THE MEETING WORTH IT? In other words, will the meeting generate meaningful results and be an effective use of your time and everyone else’s? Ask yourself, what can you do make sure the meeting’s worth it?

With renewable energy accelerating faster than ever, the clean energy industry is expected to generate tens of thousands of jobs over the next decade. However, despite the broad range of businesses and suppliers connected to it, disadvantaged and minority owned businesses and workers have been left in the cold to date. How can the clean energy industry prioritize DEI?

In order to build a business and drive it to success, entrepreneurs must THINK BIG. In this episode, I’ll teach you how to into “The Power of Thinking Big” and help YOU prepare for success.

Motivating your customers is one of the key elements in generating sales leads for your business. Motivated customers are more likely to take action and engage with your products or services. Here are some practical tips that can help you motivate your customers and increase sales leads.

In today’s fast-paced business world, it’s very crucial for you to be a top performer and deliver results, even if your time is limited. Here are some motivating strategies that can help you become a better performer and maximize your work performance.

Behind every successful business is a successful salesperson, and the best salesperson in the world (as I once heard) makes it rain money…Now what business owner doesn’t want to dance in the rain? Let’s get motivated and talk about pitching.