
Chief Optimisation Officers
By VickiJakes and SamJaxx
We show you how to grow your business from six to seven figures without sacrificing your sanity, risking marital spats, or forgetting why you started
Join us as we unravel the secrets of entrepreneurial triumph, dishing out tantalizing tidbits on the latest tech, social media sorcery, traffic hacks, and a delightful mix of awe-inspiring projects.
From dog beds to AxeThrowing, nuclear subs and fighter jets to saunas, and even government contracts, we've got your curiosity covered!


EP027 - You Never Forget Your First Time, Touching an iPhone
"The most incredible, exciting, and inspiring podcast!"
Just a few of the ways we'd love for listeners to describe listing to this podcast 🤣
In this episode, we dive into why new tech is getting us excited, writing optimimal instructions and what's going on in business right now.
📩 Join the Elite Listeners here --> https://coo-pod.beehiiv.com/subscribe
Follow us here:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP026 - Can you use Chat GPT to create a new business idea?
In this episode of The Chief Optimisation Officers, we delve into the fascinating story of Jackson Greathouse Fall and his unique experiment with ChatGPT which he live Tweeted as he went. After challenging the AI language model to turn a mere $100 into as much money as possible, Greathouse Fall embarks on an unexpected journey that leads him to create a website centered around eco-friendly products and more. We discuss whether Chat GPT can indeed coach you to help start a new business even with no idea and inspired by this story, try to use Chat GPT live in the episode to do the same which leads to thinking about what the future holds for automation for businesses using generative AI. if you have been playing around with AI tools and have yet to understand the real world capabilities then you'll love this episode. Check out the tweet thread that inspired this episode here: https://twitter.com/jacksonfall/status/1636107218859745286 Get started with Chat GPT here: https://chat.openai.comFollow us here:🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficersVicki Jakes - the marketing one: https://twitter.com/heyvickijakesSam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP025 - When to ask for help with your business
In this episode of Chief Optimisation Officers, we delve into the crucial topic of recognizing when and how to seek assistance for improving and scaling your business. Drawing from her personal experience, Vicki shares valuable insights on how she enlisted the expertise of an external consultant to facilitate the scaling of her business.
Throughout the episode, we explore the thought process and steps Vicki underwent to ask for help. By seeking external support, business owners can benefit from an outsider's perspective, which often leads to the identification of new growth opportunities and strategies for overcoming challenges.
In addition to discussing Vicki's journey, we'll highlight the importance of being open to guidance from seasoned professionals who can provide fresh ideas and unbiased assessments. This collaboration ultimately helps entrepreneurs refine their business strategies and maximize their potential for success.
Join us as we dissect the art of asking for help, examine its impact on business growth, and learn from Sam and Vicki's experience to empower entrepreneurs in their quest for continuous improvement and expansion in their businesses.
Follow us here:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakesSam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP024 - How to run your business when you go on holiday
Whether on vacation or taking a break to look after children, how can business owners sustain their momentum even when stepping away from their company for short while?
In our discussion on this week's Chief Optimisation Officers, we'll share ideas on this topic such as how to set boundaries so it's acceptable to go away We also chat through insights on automations, optimization strategies, and our favorite subject of the day: leveraging AI to support these efforts.
Follow us here:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP023 - The good, bad and ugly content created with AI right now
In this episode of the Chief Optimisation Officers podcast, Sam and Vicki explore various real-world applications of generative AI and how businesses and individuals are leveraging it to enhance their creativity.
We examine David Guetta's innovative ventures in the world of dance music, discuss the use of deep fakes featuring celebrities in advertising and the implications for those celebrities, and investigate how platforms like Netflix utilize AI to optimize our viewing choices and what that means for future content consumers.
You'll learn about the process of creating content with generative AI, and we'll reflect on some of the startups currently experimenting in this space. Additionally, we'll contemplate the potential future of "prompt engineering" and its role in the development of AI-driven content.
Follow us here:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP022 - How will Chat GPT affect the world of content marketing? (with Jon Loomer)
In this week’s episode of The Chief Optimisation Officers, we are delighted to have Jon Loomer, a well-known and respected Facebook Ads strategist, come and chat with us about his business growth as an “accidental marketer”.
If you are in the world of Facebook Ads, you would have certainly heard of Jon and referred to one of his blog posts for news and info on the Meta ads platform.
From being in charge of content, product, and marketing of fantasy games for the NBA to his blog domination with http://jonloomer.com and his Power Hitters Club, Jon has been a master of adaptation, and his story around his recent move to video from blogging domination is the ultimate story in optimisation.
We also discuss how he is adapting his content and marketing in the new world of generative AI and what it means for education bloggers.
It was such a great episode and we hope you think so too. Remember to like, subscribe and follow.
Links:
Follow Jon here:
Website: https://www.jonloomer.com/
TikTok: https://www.tiktok.com/@jonloomer
Follow us here:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP021 - Build a startup using organic social media
In this week's episode of The Chief Optimisation Officers we look at the potential of using organic social media to help validate your business ideas and also the hacks and techniques around to help you promote your business too. If you're an entrepreneur or aspiring business owner trying your hand at Twitter or Facebook to be seen, this episode is a must-listen.
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With their signature blend of British-based humour and expertise, Sam and Vicki from The Chief Optimisation Officers will inspire you to take action and optimise your hiring process for long-term success.
New episodes are released every week, so be sure to subscribe and hit the notification bell to stay up to date with the latest insights and strategies for optimising your business and its processes.
Links:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel: https://www.youtube.com/channel/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP020 - The Highs and Lows of Hiring for a Startup Business
In this week's episode of The Chief Optimisation Officers, hosts Sam Jaxx and Vicki Jakes delve into the challenging topic of hiring for a startup business.
As experienced startup business owners and builders, they share their highs and lows of the hiring process, including the mistakes they've made and the lessons they've learned.
Tune in to hear their candid stories and ideas for optimising the hiring process to ensure your business is set up for success.
From attracting the right talent to navigating the interview process and making the final decision, Sam and Vicki offer valuable insights and practical advice to help you build the dream team for your startup.
If you're an entrepreneur or aspiring business owner, this episode is a must-watch.
With their signature blend of British-based humour and expertise, Sam and Vicki will inspire you to take action and optimise your hiring process for long-term success.
New episodes are released every Saturdays, so be sure to subscribe and hit the notification bell to stay up to date with the latest insights and strategies for optimising your business and its processes.
Links:
🎙 Audio Podcast Subscription: https://anchor.fm/chiefoptimisationofficers
📺 YouTube Channel Subscription: https://www.youtube.com/@chiefoptimisationofficers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP019 - Is Using ChatGPT in Your Business Cheating?
Welcome to our latest podcast episode, where we will be discussing the use of ChatGPT in the business world, and whether or not it is considered cheating.
ChatGPT is a cutting-edge AI language model that has the ability to generate human-like text, and has been increasingly adopted by businesses to automate tasks such as customer service, content creation, and more.
However, with its increasing popularity, there has been a growing debate on whether or not using ChatGPT in a business context is an unfair advantage.
In this episode, we will be exploring both sides of the argument and discussing the ethical implications of using AI assistance in the workplace.
So, join us as we delve into this important topic and discover the potential impact of ChatGPT on the future of business.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Subscribe on YouTube: https://www.youtube.com/@chiefoptimisationofficers

EP0018 - Using Sunsama to organise your business day
Welcome to our latest episode, we talk about our new year's goals, the best time to get up and work, and the cool tools we're using.
We also cover how people are feeling about Chat GPT and why it's made our lives a little easier as we go into 2023.
We also introduce you to Sunsama, a powerful productivity day planning tool that can help you streamline your business day and boost your productivity.
Sunsama is a great tool for entrepreneurs, managers, and business professionals looking to better organize their time, manage their tasks, and hit their goals.
In this video, we will be showing you step-by-step how to use Sunsama, from setting up your account to creating and managing your tasks and calendars.
So, whether you're new to Sunsama or a seasoned user, this video will provide you with the information you need to start using this powerful tool to its full potential.
Links:
SIGN UP FOR A FREE 3- DAY TRIAL HERE: https://try.sunsama.com/vicki-jakes
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Subscribe on YouTube: https://www.youtube.com/@chiefoptimisationofficers

EP0017 - Unlock Your Business Potential with ChatGPT
Welcome to our latest podcast episode, where we delve into the world of ChatGPT, the cutting-edge AI language model revolutionizing how businesses and individuals interact with technology.
If you're a business professional looking to stay ahead of the curve, or simply someone interested in the latest advancements in AI, then this episode is for you.
In this video, we'll explore the capabilities of ChatGPT and how it's being used to create more efficient, accurate, and personalized experiences across various industries.
So please sit back, relax and join us as we discover why ChatGPT is the future of AI language technology.
[written by Chat GPT!]
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Subscribe on YouTube: https://www.youtube.com/@chiefoptimisationofficers

EP016 - Is business data boring?
We're talking about business data in this episode, which is something that many business owners shy away from deep diving into.
We talk about why you should care about your business data from revenue figures, to your own salary to leads and sales figures through stories through our own relationship with data from our own careers and businesses.
If you are thinking about what data you need to focus on in your business, you'll definitely pick up a few gems!
Links:
🎙 Audio Podcast Subscription: https://chief-optimisation-officers.captivate.fm/listen
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP015 - Can we make a million in 2023?
In this episode, we talk about the goals you need to set yourself to make a million pound in 2023.
We'll cover what being a millionaire actually means and the people and mindset you need to prepare you to get there.
You'll also hear us riff about the realistic ways that you can make a million in the bank, and some unrealistic ways like becoming a footballer or winning the lottery.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Watch on YouTube: https://youtu.be/nMmo9ifzHfU

EP014 - Marketing basics for startup businesses
In this episode, we talk about marketing and its impact in a new business to help you generate leads.
To start, we cover the concept of marketing and the minefield that business owners can find themselves in deciding what approaches to try.
We also cover how to optimise your marketing efforts through an understanding of hooks and the emotion behind marketing.
We'll also cover how Artificial intelligence (AI) has the potential to automate certain tasks and improve efficiency with lead generation...and whether it can fully replace some of the tasks that slow down the optimisation of your business marketing.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY

EP013 - Why leads are the lifeblood of your business
In this episode, we talk about the importance of generating leads for your business as part of the ongoing optimisation process.
We discuss identifying who your ideal customer is and the different ways you can do that and find out their problem, through to the different tactics to capturing and monetisation attention.
You'll hear about Vicki's approach to lead gen for startups by going out to your ideal customer with a survey, our take on some of the lead gen buzzwords and the basics of online lean generation.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY

EP012 - How Elon Musk is Optimising Twitter
In this episode, we cover as much as we know about what Elon Musk has been doing to optimise Twitter since he bought it in October 2022.
From the decision to purchase, the layoffs and the fast shipping of new products, he's moved faster than any big tech company we've seen recently and often with controversial outcomes.
We're aware that by the time we put this episode out, he would have done even more stuff to make this look dated, but we wanted to try and capture what he's done so far and how effective we think it's been to improve Twitter as a product and cultural phenomenon.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam
Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY

EP011 - The efficiency behind risky business
In this episode, we discuss the types of businesses you could launch from scratch that would produce the most efficiently in terms of profit and time.
We cover the concept of art forgery as an efficient business, cash-rich businesses like food trucks, and vending machines, and buying into already profitable businesses.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers/
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP010 - How to grow a podcast
We're celebrating this week as we've made it to the magical ten episodes that we were first aiming for when we first set out to do The Chief Optimisation Officers.
In this episode, we talk about how we are optimizing this podcast series as we go and how we are inspired by the industry as we see it right now to see how far we can grow it.
We talk about the state of the podcast and YouTube industry, content creators that we are inspired by, and how we can learn from what we see to improve our own podcast.
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers/
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP009 - How a Gram Slam Offer can optimise your business process
In this episode we look at the concept of the Million Dollar Offer as a way to get your business running successfully from the outset.
The idea comes from the book '$100M Offers: How To Make Offers So Good People Feel Stupid Saying No' by Alex Hormozi which we're not both big fans of.
In the episode we'll cover how easy it is to create an offer that your customers can't say no to, knowing that in doing so it will help you make more money from the get go.
As usual, lots of opinions and thoughts about business systems, processes, marketing and startups.
Books we talk about:$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
https://www.amazon.co.uk/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8
Links:
🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers/
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP008 - Inspired by Mr Beast
In this episode, we talk about how we feel about being a generalist in your business after Sam's chat with Milly from Generalist World.
We also cover the difference between visionaries and integrators and other business profiles that define your business personality.
We finish up talking about the inspiration to start monetizing our podcast from creators like Mr. Beast.
This is definitely an episode about the inside of growing a new youtube channel and podcast so if you like stuff about creators building in public, then give it a watch!
Books we talk about:
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman & Mark C. Winters
https://www.amazon.co.uk/Rocket-Fuel-Essential-Combination-Business-ebook/dp/B00U27BMSK
Resources:

EP007 - Specialists vs Generalists
In this special episode, Sam interviews Milly Tamati founder of The Generalist World community.
Milly is on a mission to give generalists everywhere the exact tools, network, and support they need to thrive, at every stage of their career.
In the episode you'll hear about what exactly a "generalist" is in business (spoiler alert: they can do anything) and how businesses can benefit from having them in your business (or being one yourself!)
Find out more about Milly and her work here:

EP006 - Is the 4 hour work week rubbish?
In this episode, Sam tells us why he loves Tim Ferriss' 'The 4-Hour Workweek' so much.
You'll hear about how to create a process and apply to a business and your own life, working smarter, more harder.
Vicki muses on how to apply the four-hour workweek to her existing agency business and we look at business models like dropshipping to see how they could utilize the model from the book.
We also talk about how to hire help to get you started with your 4-hour work week, which we feel TF glosses over a bit on
If you are thinking about starting a new business that is optimized for your life, then you really need to read this book before you start or you can watch this episode to get the crib notes.
Book we mention:
The 4-Hour Work Week: Escape the 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
https://www.amazon.co.uk/4-Hour-Work-Week-Escape-Anywhere-ebook
Understanding Organizations by Charles Handy
https://www.amazon.co.uk/Understanding-Organizations-Charles-Handy-ebook/dp/B002TJLEZA
Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business by Chris Ducker
https://www.amazon.co.uk/Virtual-Freedom-Become-Productive-Business-ebook/dp/B00HZNSXHW/
Resources:

EP005 - How storytelling can help you achieve your business goals
Do you want to achieve your business goals but don't know how? Watch this video for a simple solution: storytelling!
Storytelling is one of the most powerful tools we have as humans, and it can help us achieve anything we want. In this video, I'll explain how to use storytelling to reach your business goals and make your dreams a reality.
Sam also shares his newfound onsight after reading Story Worthy by Matthew Dicks.
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP004 - Time Management Hacks for Entrepreneurs
If you're an entrepreneur, you know that time is your most precious commodity. In this episode of Chief Optimisation Officers, we share some of our favourite time management hacks to help you optimise your day!
From 5 am starts (yuck), batching tasks to setting boundaries, these tips will help any new business starter get into good habits early on!
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP003 - How to start a business that doesn't suck
Starting a business can be tough, but it doesn't have to suck.
In this episode, we share our ideas and tips for starting a business that doesn't suck! From picking the right idea to getting started, these tips will help you launch your business with ease and ensure that you have set up an optimised business from the get-go!
If you're looking to improve and optimise your startup or small business, then this is the podcast for you!
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP002 - What is business optimisation? (And why do you need it?)
In this episode, we talk about what business optimisation actually is so that we can better show YOU what we're trying to offer to you on this Channel.
Quite simply, it's the process of making your business as efficient and profitable as possible. But why do you need it?
You'll hear about our own takes on what optimisation is and why businesses need to adopt an optimization process across all departments to better help sales, marketing, operations and more.
If you're looking to improve and optimise your startup or small business, then this is the podcast for you!
Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes
Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

EP001 - So, who are The Chief Optimisation Officers then?
In this first pilot episode of the Chief Optimisation Officers podcast, Vicki Jakes and Sam Jackson (that's us!) explore why we decided to create this show, why we wanted to talk about optimisation and what business optimisation actually is.
You'll hear a bit about our backgrounds and what why we think talking about this subject will not only be good for us as we grow our respective businesses but essential listening if you are trying grow your own too.
If you're looking to improve your business, then this is the podcast for you!
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Audio Podcast Subscription: https://chief-optimisation-officers.captivate.fm
Vicki Jakes: https://twitter.com/heyvickijakes
Sam Jaxx: https://twitter.com/jaxx_sam