Power of Community by City Destinations Alliance

This is the second CityDNA Vodcast, where Signe Jungersted, from Group NAO, interviews Stefan Hartman, Head of Department at the European Tourism Futures Institute (ETFI), part of NHL Stenden University. Stefan is also one of the key forces behind the new CELTH initiative: Agenda Conscious Destinations – a collaboration between NHL Stenden ETFI, Breda & HZ University of Applied Sciences.

Here are some resources if you want to read more on this initiative:
- https://www.celth.nl/en/agenda-conscious-destinations#:~:text=In%20a%20Conscious%20Destination%2C%20parties,of%20life%2C%20experience%20and%20work
- https://indd.adobe.com/view/3a74e6db-45fc-46c0-b0b8-6746cf56e3a2
- https://www.emerald.com/insight/content/doi/10.1108/JTF-01-2022-0017/full/pdf?title=the-doughnut-destination-applying-kate-raworths-doughnut-economy-perspective-to-rethink-tourism-destination-management

In March 2022, we reunited as destinations in Hamburg for the international conference of City Destinations Alliance – and Norbert Kettner, CEO of Vienna Tourist Board, announced from stage that “all great things start in cities”.

And now, starting in the city of Vienna, comes the United Cities of Tourism.

The campaign celebrates not only the reopening of borders – it also celebrates city tourism and the ‘European idea’. And, Vienna has invited other European city destinations to join – Barcelona, Milan, London, Berlin, Paris – because standing together, the cities are sending an even stronger message of unity and togetherness, even including a swap of their social media channels to promote each other.

Tune into this first #PowerofCommunity Vodcast to hear from Norbert Kettner, CEO of Vienna Tourist Board, why this message of unity and togetherness is important to him and his team, whether standing united also signifies a new era of less competition and more collaboration, and how Norbert looks towards a summer of welcoming back visitors to Vienna.

For more information about the Vienna campaign, here are some resources:
- https://unitedcities.vienna.info/en-gb/initiative
- https://unitedcities.vienna.info/en-gb/home
- https://youtu.be/olKnH0h7GX8
- https://youtu.be/EzGBkL7CM14