Good Boss

Hello and happy Tuesday! Today I am sitting down with the incredibly smart, driven and hard working baker behind Perth Cake Collective, Perth's leading cake business (you'll likely recognise their retro-loved-shape cake that is to die for). Ash started PCC as a hobby whilst studying at university and it quickly rose to delicious heights. We chat about her journey from moving into her first commercial kitchen, hiring staff, growing on Instagram and inevitably dealing with copy cats. 

Happy Tuesday friends! Welcome back to Good Boss land. 

Today I wanted to talk about the deeper meaning behind my business' (Coco Studio) tagline: empowering brands to make their mark. After hearing from a few inspiring people at a Perth industry event I got very deep and reflective on the whole idea of 'making a mark'. Today I wanted to delve into all of that by looking at some of my favourite Aussie brands and how they don't just talk-the-talk but genuinely walk-the-walk. I'll also be sharing a few tangible tips on how you can start the inner work of figuring out what mark you want to make (it's not as easy as choosing a pizza topping that's for sure). 

Hello strangers !! I am so happy to be back for round 2 of 2022 :) Today we kick things off with a wholesome and honest chat with my good friend Flora Waycott. She is an artist and illustrator originally from England, she has lived and worked in various countries from Japan, New Zealand and Australia and has acquired a wealth of experience and knowledge within the art space. Some of her clients include Harper Collins Publishers, Anthropologie, Hallmark, the museum of Modern Art in New York and many more! 

She also happens to be a great friend of mine and my studio buddy in our West Perth co-working space. Don't forget to subscribe, rate and review if you loved the episode ♥

If you live in Perth, there is a very good chance that you have heard of Olive and July. The luxe and aesthetic business has quickly become one of the most popular destinations for pampering and relaxation. I was so thrilled to chat with the founder and director, Chloe Sherrell. Her story is one of determination, hard work and manifestation. We chat about how she got her start in the beauty industry, her vision and mindset from day one, hiring and cultivating a team, her Instagram "strategy", daily routines and much much more. 

Don't forget to subscribe, rate and review if you loved the episode ♥

Yep you read that right... let's get into some obituary writing folks. It might sound weird but I hope that after you have listened to this episode, you will be excited and inspired to put some pen to paper, get deep and think about the end. There is an undeniable advantage when thinking about the end... what legacy do you wish to leave behind? Who is going to mourn your death? What have been your biggest accomplishments? Which famous celebrity is showing up to your funeral ? All valid and very reflective questions to ponder on.

Don't forget to subscribe, rate and review if you loved the episode ♥

Hello and happy Tuesday! Today we have a deep, vulnerable and eye opening chat with the beautiful Liv Robinson. Liv has had a roller coaster of a life and openly shares her battles and how art played a major role in her journey to a better place. It’s no secret that the first few decades of her life were a huge struggle. She fought hard to fit in and battled with mental health illness which left her fighting for life on a number of occasions.

Creativity & Art was an invaluable tool to recovery. Through hours of painting, she worked through trauma and overcame those huge battles. We chat about Liv's story, moving to WA and the importance and benefits of art therapy.

Don't forget to subscribe, rate and review if you loved the episode ♥

I am baaaackk and so happy about it ♡ Thank you for your patience with me while I took a couple of weeks off to recharge and regain the good BOSS energy that you all deserve. 

The topic for today's solo episode was inspired by a few lines that I read in the book The E Myth by Michael Gerber. As I started my research it truly dawned on me how important understanding your customer demographics and psychographics are in ensuring a successful marketing model. I had so much fun learning more about the topic and collating all this research for you! Let me know if you end up creating your own customer models, I know I'm still refining mine right now.

Today I am joined by brand designer at Sstudio and Editor in Chief of Sceen'ry magazine, Sophie! She talks us through the process of launching an international travel magazine, the madness of launch parties and collaborating with local creatives to bring the issue to life. We also chat about how the pandemic made her completely shift seasons and begin to focus her energy somewhere else.

Don't forget to subscribe, rate and review ♥

Bianko is a Perth based jewellery brand founded by Belinda Madonini in 2016. Bel is somebody I have had written in my notebook from all the way back in Feb of 2020 when I started planning and dreaming of what this podcast would be. I was so excited to finally make it happen and chat with her about how she started Bianko, how she outsourced, grew and stayed true to herself. She's always had a dream lifestyle in mind and I loved hearing about how this has guided her in every business decision and move.

Don't forget to subscribe, rate and review ♥

Happy first day of the month! We're kicking things off with an insightful conversation with Mina from Imsi Creative. She is a marketing strategist and boy does she have some golden nuggets to share. With more than 6 years of experience working with national brands such as Nimble and Bianko she gives us an insight into what it takes to build a marketing strategy, leverage influencers, how to get started with email marketing and so much more! I absolutely loved learning about this as it is an integral part of business success.

Happy freaky Friday!! Today we're getting personal, we're getting deep and I am sharing some reflections, lessons and experiences from my 2nd year of Coco Studio. This is kind of like a journal entry (so don't tell anyone) and I look forward to keep doing these in the years to come. Reflecting is such an important part of business and I encourage each of you to do the same!

Hello legends! Welcome back to another incredible Tuesday guest episode. Today I am chatting with Veronica Tucker who launched her own slow fashion label in 2020 from her Melbourne based studio. Veronica has an immense depth of wisdom on the fashion industry so I can bet that you will learn quite a few things throughout this episode about the brands that make our clothes. She also shares about the business side of fashion design, whether University is the right route, pricing her pieces and competing with major international brands. 

Don't forget to subscribe, leave a review and a rating! It means a lot :)

An episode on a Friday ???? Oh my goodness. Welcome! Today I am chatting about video, everyone's FAVOURITE way to consume content (seriously it is and I have the facts to prove it). Enjoy !! 

A Good Boss only works 4 days per week.... hahah kidding!! There are no rules when you work for yourself. Today I am chatting with Lucy the creative genius behind Mullo Studio. Lucy has been a designer her entire life (seriously), and officially in the industry for 12 years! She shares with us her journey to starting Mullo, Instagram, sharing resources, living in Magnetic Island, her process with clients and SO much more. 

Please leave a review + rating and don't forget to subscribe if you are loving these Good Boss eps. 

Today's episode is an absolute banger and a half !!! Today Jai Long is dropping some serious inspiration, reality checks and truth bombs. Jai launched his first business venture in 2013 with Free the Bird, a wedding photography business, then he opened a DJ business, he is also the co founder of a vegan clothing brand and lately his time is mostly focused on business coaching. He has been a personal inspiration of mine for quite some time so I was super stocked to finally sit down with him and get his unique perspective on life and business.

If you enjoy this ep, leave a review and a 5 star rating (cause who gives 4 am I right?)

Happy Tuesday folks! Today I am chatting with Abbey, the founder of Wayfarer Design Studio, a full service brand, web and packaging studio. Originally from the USA she is currently based in Romania and has had her fair share of travelling around the world and building her business around that. She talks about the importance of Instagram, her educational course, comparison culture and how she is planning to grow her business to fit her future lifestyle.

If you enjoy this episode, please leave a review and a rating and don't forget to subscribe to join the Good Boss fam.

Today I am chatting with Perth-based mural artist, Imogen! She is a friend and fellow creative who understands the ins and outs of what it takes to carve out a creative career for yourself. She has painted many incredible murals across Perth and the southern region and today she is sharing her process, her lessons and the origin of her creative passion. Make sure to leave a review + subscribe :)

Today we are chatting to the pricing queen, aka Jasmine! She is sharing all of her wisdom and insider tips on exactly what creatives should be thinking about when it comes to pricing your services. Jaz is also releasing her very own pricing course to teach you everything she knows for a profitable and successful business. Enjoy the episode!

Helloooo and happy new year !! This is the first episode of 2022 YAAYY!! I hope you all have had a wonderful and relaxing holiday, hopefully you actually got to have some time off to recharge and get ready for a big year ahead! I am most definitely feeling very pumped and motivated so I'm looking forward to bringing that energy to you via these podcast episodes !

Today for our first guest of the year I am so delighted to be chatting with Ela from Ela Mazur Creative ! She is a content creator, podcaster and educator. With over 7 years of experience in social media marketing she has what it takes to transform your social platforms into lead converting hot spots. I am super excited to be chatting with her today not only about her business journey but also about Instagram (because she is the expert) and what we can expect and do for 2022.

Don't forget to subscribe and leave a review if you enjoy this episode and if you are excited for a whole bunch more in 2022!!

This is it, the last episode of the year!! What a wild ride this has been. Today we are looking back on the year that has been and thinking about ways that we can reflect in order to go even bigger and harder next year. I am sharing some of my own personal highlights and lessons from this year and I hope that it will get you thinking about your own business journey. Thank YOU so much for all the love and support, I am so grateful for each and every one of you listening. I'll catch you soon!

Happy Tuesday and welcome back to Good Boss and to the last guest conversation of the year !! It has been an amazing year full of inspiring, insightful and often surprising conversations. We are ending things on a high today. Alley Way Designs is a small design studio that builds brands and makes friends (that is literally her tagline and I love it). She started solo and over the years has built a small but mighty team of talented creatives. Her journey started in Bunbury, then brought her to NSW and now back to Perth in her Fremantle based studio. Ally is a superpower of creative goodness, witty jokes and probably the coolest boss you'd want to have. Hope you enjoy this one! Don't forget to subscribe so you don't miss out when I come back next year and leave a rating + review !

Hellooo and happy Tuesday! I am so excited to be chatting with the lovely girls that run Weekend Creative, Elle and Arabela! They are based in California and have been producing fun, unique and captivating photography content for years. BUT that is not the only thing that keeps these creative gals busy. They also operate from their studio, Little Sunday Studio which they rent out to other creatives who need a space to shoot and they are the hosts of Per Our Last Email podcast, and on top of all that they also create courses and educational content for aspiring photographers. I had such a blast chatting with them and I hope you enjoy this ep xx

Welcome back to Good Boss and happy Tuesday! Today I am chatting with owner and founder of Telltale Design Co, Lydia Kerr. Lydia started her business at 22 years old with around 500 bucks. After a whole lot of hard work, sweat and tears it is now a full service agency with a growing team of 4 ladies. Lydia has literally been able to design her life to suit her passions and needs. She has so much wisdom and great tips to share, hope you all love it!

Welcome back to Good Boss - today I am doing a little story time episode for you. I recently had an amazing opportunity and experience and I waned to pull back the curtain and share with you how this came about. My hope is that this will give you a buzz of inspiration and determination to make opportunities happen for yourself.

Today I have a deep, honest and inspiring conversation with Lucy Aboagye, founder of Not Yet Perfect. She has achieved an immense amount of success in business in just 3 short years and she is not stopping anytime soon. Lucy shares with us how Not Yet Perfect started and everything she has done to make it what it is today.

2022 is almost here ! Don't PANIC! Today I am chatting with Jess Williamson, Perth based serial entrepreneur. Jess first left her corporate job to start her very first business in 2016, Eté Swimwear. And since then has launched 3 more businesses, an influencer travel agency, event and photoshoot space and of course your current baby, your business coaching program. Today she is sharing her tips in setting goals for 2022 and she shares her lessons and experiences from her business journey.

Happy Friday! Welcome back to another solo episode. Today I am having a little love sesh about my favourite CRM I've ever used (and I've gone through many). Let me know if you end up trying it out, it may change your life. Make sure to leave a review if you enjoyed the episode and subscribe on Apple and Spotify :)

CRM's mentioned:

Happy Tuesday! Today I am sitting down with Andrea from ANDiDESIGN, a Perth-based creative studio. She shares about what her journey to working for herself full time has looked like and how 2020 completely changed everything for her (in the best way possible). After moving across Australia from Brisbane to Perth, she knows a thing or two about what it takes to start over in a new city.

Hello and happy Friday! Today we are chatting about TLC (tender loving care) and how much your business probably needs a whole lot of it right now. It can be so easy as business owners to be in "sport" mode and completely forget about checking in on our own business and making sure that it is still a well oiled machine in every facet. I hope that this serves as a good reminder to set some time aside to really give your business that self-care day it deserves.

Happy Tuesday good bosses! Meet today's guest: Jenna is a designer and creative director specialising in strategic branding and web design. Based out of San Diego, she’s been in the industry for more than 7 years and has experienced working in agencies as well as running her own business, White and Salt. She shares her business philosophy from giving your all to your clients, not taking things personally, balancing motherhood and so much more!

Happy Friyaayyy!! Bringing you a short and sweet episode today all about how working with a designer can help your business (in some ways that you may have never thought of!) I hope this sheds some light into all the different and amazing things a designer can bring into your business to help you thrive and grow. 

Give this episode a rating + review on Apple podcasts if you enjoyed listening!!

Finally introducing you all to my studio buddy, Mel ! Mel has been in the industry for more than a decade and has so much knowledge, advice and tips to share with you all from her own personal experiences. Listen to hear about how she has grown her photo booth business from just her and her partner to a growing team of 6, and how she stays organised throughout her week. 

Welcome to GOOD BOSS !! Yes this is episode 21 indeed (I said 20 by accident in the episode). Let's talk finance... everyone's favourite part about running a business. Right? Well today I wanted to reflect on my past and more specifically my past mistakes so that hopefully you can avoid making the same ones. I have honestly learned so much about finance in such a short amount of time (although I have so much more to learn). Whether you like it or not, it is something you need to keep up with and build smart money habits! I hope that you can get something out of this.

Happy Tuesday! 

I am so thrilled to be chatting with Maddy Trueman. She is a freelance recipe developer and food photographer based on the Gold Coast. She has worked with amazing Aussie brands such as I Love Linen, Kind Curations, The Beach People and Village for Mama creating recipes and images for their online content. Maddy has so much wisdom to share about connecting with national brands, staying motivated, eating whole foods and of course gives us the BTS into the art of recipe development.

I will see you on Friday for a new solo episode for the inspired, emerging and relentless entrepreneurs.

Welcome baaaack to the podcast !!! I am so excited to be bringing you a solo episode on this beautiful Friday. We are talking about everyone's favourite thing... networking! Wooooo. I am going to be sharing different ways that I have been able to "network" in a authentic and natural way which will hopefully provide you with some inspiration or motivation to get yourself out there more (however that might look like for you).

We have a Mauritian guest in the studio this week. I am delighted to be speaking with Marine Fantasea who is joining me over Zoom from Mauritius. Marine is a true born entrepreneur and business mindset runs in her blood. She has such a great story to share with us all. She has pioneered some of the best business models and marketing strategies Mauritius has seen and has launched a career for herself as an influencer that enables her to be present with her family and travel the world. I hope you enjoy this one!

Welcome back to Coco Studio, thank you for listening in! This week I am doing the first edition of FREELANCING STORIES, my brand new podcast series. This is a chance for all of us creative business owners to share our mishaps, horror stories and funny tales just as a reminder that we all deal with some pretty crazy stuff and really it’s just to have a laugh. Being a solopreneure can get quite lonely so I hope that this can remind you that you’re not alone and that we’re all part of the same community. In today's episode we hear the stories of 7 different creative business owners, and honestly some of it makes me sad and some makes me laugh my butt off.

This week in the studio we have Eb from Ebby Designs ! Eb has been her own boss and running her own branding and website business for 4 years and she has so much wisdom and golden nuggets to share. I am so excited to chat with her about all things life, business, mind set, morning mantras and so much more.

Find Eb here:

This week I sat down with one of my all time inspirations and personal role model, my sister! I think this episode is incredibly inspiring to hear from someone who quit their 9-5 comfort zone to start a brand new creative adventure. Not to mention doing it all with a newborn. We talked all about how she started her business to her process behind wall paintings and wedding invitations.