The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).
Will he succeed or will he fail? Stay tuned to find out for yourself.
...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
Today we talk with Mel Abraham from melabraham.com. I met Mel in 2015 and we covered a wide swath of topics.
We talked about "The Thinking Hierarchy" and powerful reframes of discussing our expertise.
Want to learn how to start a 'luxury mastermind' business? My friend Alexis Dean has done just that with her exclusive Dovetail Community.
She started this awesome organization via word of mouth and referrals.
Today she shares her story of getting started and growing a thriving community.
Learn how to launch the easy way
Today with talk with affiliate manager (and marketer) extraordinaire on how to use other peoples audiences to grow your business.
JV's and affiliates (same diff) are SUPER powerful for growing your business.
Think about it - they've already amassed your audience so you can work out a deal with them to send customers your way. And you only pay them if / when they make a sale!
Today we chat with Grant Baldwin (recurring guest!) on how to use speaking to grow your business.
The world has changed and there are now actually more opportunities for speakers to share their message.
Less travel time means more opportunities for gatherings of people to hear what you have to say.
Today we talk with Jeff Veley on how he used an event he was attending (not hosting) to grow his email list by hundreds of people.
Super smart strategy that we can all use.
Jeff is a great speaker, thinker and friend.
Enjoy the chat!
Today we talk with Jen Stanbrook on how she uses Pinterest to organically grow her business. Again, I don't know a ton about Pinterest so this is kinda like a coaching call on how to use the platform.
The coolest part? I was so encouraged after our chat. I thought "I can do that!".
I know you'll love the show.
@jenstanbrook on social
Today we talk with Lindsay Shearer from Pins 4 Profit (https://pins4profit.com/) on how to use Pinterest Ads to grow your business.
Now, I don't know a lot about Pinterest (as exhibited by the elementary questions I ask).
But this was SUPER eye opening.
I know you'll love it.
Today we talk with Trupti Karjinni on how she uses Skillshare to grow her membership.
I LOVE this chat because it's a non-traditional traffic source.
If you have something to teach and want to earn additional revenue doing it... Skillshare just might be for you.
Today we talk with Molly Galbraith - Co-Founder of Girls Gone Strong about her new book, "Strong Women Lift Each Other Up".
I've known Molly and the team at GGS since 2017 and am super excited for her book. There are so many great ideas in the book that we unpack including:
How curiosity is the antidote to the tiny voices holding you back from taking action
A simple (and surprising) exercise to Google that will really open your eyes
The Ripple Effect
The Comparison Trap
8 Small (but mighty) ways you can lift women up
Links in the episode:
Donna and one of her clients had a crazy idea - a 24-hour online paint party.
Pretty remarkable, right?
Well, the market decided it was VERY remarkable and over 5,000 people showed up. A few months later she did a similar strategy and got another 3,500 people to register.
About Donna: Donna Clark is a former award winning television producer turned entrepreneur, visionary, non profit founder, author, and ONLINE producer extraordinaire.
She helps creative online entrepreneurs gain momentum in their online businesses by taking away the stress of the online set up, tech, and marketing strategy...so they can stay in their own zone of genius and make a bigger impact in the world.
Today we talk with Jill Angie from Not Your Average Runner on how she used ambassadors to get more sales in her program.
About Jill: Jill Angie is a certified running and mindset coach who helps women who have never felt athletic start running so they can feel confident in their body. She started the Not Your Average Runner movement in 2013 to show that runners come in all shapes, sizes, and speeds.
Today we talk with Ben Dziwulski from the YouTube channel WODPrep.
He shares how he uses his YouTube channel to send traffic to his offers.
We even brainstorm a new "evil scheme" on a unique direction I could go to grow my baby YouTube channel.
His YT Channel WODPrep Here
Today we talk with Hope Zvara about her company Mother Trucker Yoga. She shares the incredible (true) story of how she married her passion for yoga and movement with a very needy industry... trucking.
That's right - she helps long haul truckers learn how to move more and live healthier lives. It's an amazing story of her ingenuity, grit, and determination to absolutely dominate a "blue ocean".
@mothertruckeryoga on FB and IG
Today we sit down with Akilah to learn how to (actually) use Clubhouse to grow our business.
You're gonna love this one.
Lots of chatter out there on how to use Clubhouse ... and I think most people are looking at it wrong (including me).
Learn the "scrappy" way Mariangelica launched her membership (without paying for ads).
She is super good at IG - and used her talents there to enroll people in a presale experience through IG stories.
Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures before the company was acquired by ShootProof in 2019.
Now Cole is focused on helping other online course creators, coaches & experts build businesses that can rapidly grow past 7 figures with sustainable & predictable profits on auto-pilot so they can have both a great business without sacrificing a great lifestyle.
Learn more about working with Cole to grow your business at www.rapidscalesystem.com
Wanna grow your business without using FB Ads? Today we talk with Marta Spirk of the Empowered Woman podcast on how she uses FB Groups to grow her business.
Super smart strategy.
You're gonna love it.
Stepping outside of FB ads to get eyeballs on your business?
Linked In is an incredibly powerful tool to connect with your customers, affiliates, and influencers.
And today, Karen Yankovich takes us on a journey to better understand the platform!
Another year in the books!
On 2/1/17 I left the safety and security of a 9-5 job in pursuit of entrepreneurial legacy.
Today we celebrate freedom.
Freedom of time, money and location.
And wherever you are on your journey - I'm rooting for you, too!
If we optimized for safety we'd be driving rubber cars at 5 miles per hour.
If we optimized for safety in our business we'd never post anything, do a live training, or write a blog...
So we're not going to optimize safety FIRST.
We're going to believe in ourselves first.
We're going to help people with our ideas.
And if you want to learn the laid back way to launch your next course, program or idea join me here: https://codyburch.com/laidback.
Worried about if Zuckerburg and Tim Cook will ever get along?
Lots of "sabre-rattling" about privacy and folks opting out of Facebook Tracking.
Not to worry...
Introducing a new podcast series that will teach you how to drive qualified traffic to your funnels WITHOUT the use of Facebook Ads.
I'm talking Linked In, JV, Affiliates, Pinterest, CLUBHOUSE, YouTube....
Make sure you subscribe now so you never miss an episode!
Part 3/3 of The Evergreen Sales System!
Today we talk about how to utilize an Urgency Building Deadline to create custom 1-person launch experiences in your business.
Go back and listen to Ep 317 and Ep 318 for the 1st 2 parts of this strategy.
Today brings it all home.
And if you wanna try out my not-so-secret launch strategy check it out here: codyburch.com/deadline
Now that we have our Can't Miss Offer, it' time to create an Evergreen Lead Magnet.
They go hand in hand.
The Lead Magnet solves a problem which builds momentum and trust...
Which sets up our Can't Miss Offer.
In the next episode we'll bring it home with the Urgency Building Deadline.
Mini Course Example: www.onehourfunnel.com/adscourse
Mini Workshop Example: www.codyburch.com/adclass
Wanna grow your business between launches?
Launches are cool and all - but they can be really exhausting.
Welcome to the "Evergreen Sales System" - a 3 part mini-series on how to grow your business between launches.
Part 1: The Can't Miss Offer.
How do we craft an irresistible offer and present it to our target audience?
Make sure you're subscribed so you catch Part 2 - The Evergreen Lead Magnet and Part 3 - The Urgency Building Deadline.
Was 2020 awesome for you? Horrible?
The truth is - there are always 2 narratives warring for attention in our minds. And it's up to us to decide which narrative we'll follow and what we'll do about it.
If this podcast means anything to you:
- share it with a friend
- email me at firstname.lastname@example.org to discuss.
To a better 2021.
Today is part 4 of the "Next Million" series on the show.
We talk about turning a VERY uncomfortable situation into something that is now a core feature of my business.
And in the 2nd segment you'll learn why you need 5 seconds of courage to get through the day.
2 more lessons from my first million in revenue - since launching in 2017.
1) Commit - how committed are you to your dreams?
2) Codify - how to use a framework to set yourself apart from the rest.
Join the book funnel challenge here:
We did it folks.
The odometer just rolled over to my first million in lifetime sales.
Today on the show I take you ALL the way back to those first 3 months in the brand new baby business and give you my TOP 2 lessons learned in those early days.
What's the best investment you've made in your business?
The wording matters... notice I didn't say "buy" I said "invest"...
So I'm not talking about gadgets; I'm talking about investing where you strive for ROI.
Learn my best and worst investments to date (after $250K invested) on this episode.
If you make a million dollars are you rich?
Consider this: what if you make $100K a year for 10 years? Are you rich?
$50k a year for 20 years?
How are you feeling now?
As with most things - the only difference is TIME and the faster we can earn money the more we can help people.
Regardless of your political candidates' outcome last week... no one is coming to save you.
The good news is that you're completely in control of your life and your destiny. You got this.
My first ever paid 2-hr workshop is in the books.
It was awesome and worth repeating. This episode breaks down all the details.
If you want help writing ads that convert go here: http://codyburch.com/adclass
What if you could outsource the marketing of your business? No more IG story-ing your day, no more unending blog posts and social connections and 1:1 conversations.
Every day I send my ads out into the world and they go find me people. People who I can help.
And if you wanna harness the power of 1 great ad, come to the ad class.
Learn more and register here: http://codyburch.com/adclass
What do you get asked about all the time that you mindlessly answer b/c it comes to naturally to you?
Today we talk about "unconscious competencies" and how to use them to grow our business.
And if you want to come to the Ad Class click here: codyburch.com/adclass
Ever feel like you completely wasted an idea, inspiration, or effort in your business? Does it ever feel worthless?
Well, good news! I've found something "worse than worthless" and I share it with you on this episode. Enjoy. :)
Lead magnets. List builders. "Trust builders". Opt-ins....
Whatever you call them they are really powerful. And a funny thing happened - I just noticed that I crossed over the 10,000 lead mark in my own personal business. Kind of a cool milestone if you ask me...
And I've generated over 100,000 leads for my clients! How cool is that?!
Over the years I've tried it ALL when it comes to works and what doesn't work...
And on this episode I break down my top 3 list-builders of all time.
This is a story all about how...
So today I have a very special treat for you. My wife Christy came on the show to celebrate 300 episodes as well as drop some knowledge bombs on virtual events.
We're pivoting our way through the apocalypse here on the Cody Builds a Business Show
To learn more about her special offer go here: https://www.virtualeventplaybook.com/presale
Even when things are going well it's hard to not worry about the future.
Today's episode calls out a troubling trend in media and how it affects our outlook on our life.
Another guy I follow talks about it, so I wanted to share His thoughts.
Read more here
What if you could flip traditional lead gen on its head and actually have people pay to join your email list?
Well, that's exactly what I did with a Pay What You Want Strategy
Note: This is a follow up to episode 287.
And if you want to get the complete guide to trying a PWYW strategy in your business, go to www.onehourfunnel.com/pwyw to learn more.
On this episode I tell you the unusual way I made $8,279 doing something I had to do anyways...
It's highly unusual and highly interesting (and you should consider doing it, too).
And if you want to see behind the scenes of my little experiment go to www.codyburch.com/experiment
What are you working on where you feel totally unprepared and un-ready?
Start before you're ready.
And if you want to follow along with my experiment (I'm building a brand new course business from scratch - no list, fans or followers) go here: https://codyburch.com/experiment
Ever notice that the closer you get to actually launching something important, tragedy strikes?
Now, I don't know why that is... but it's true.
Luckily there's a 3-step framework I employ to move through adversity.
Ever wanted to launch an online course but not sure where to start?
I made a handy checklist and you can get it here: https://www.onehourfunnel.com/courselaunch
And if you want to be part of my experiment go here: https://www.codyburch.com/experiment
Behind the scenes of my virtual event #FAMCON2020
Learn how I cut my hard costs by 90% while over 10x-ing my investment!
If you want to learn more about the Crew: https://codyburch.samcart.com/products/crew-coaching/
If you want to learn more about the Mini-Course Accelerator: https://codyburch.samcart.com/products/minicourseaccelerator/
Want to know how to build trust with your list before they ever work with you? Try a posture of service, not a posture of force.
Some people are ready to engage with you NOW. They want help NOW. They are in pain and you have the remedy NOW.
But, more people are not ready yet. They need time (for whatever reason).
No judgment... but whenever they're ready, here's how we can help.
It's warming up here in Colorado and with all the pools and bowling alleys still closed our liesure time can only mean one thing for my family:
All 3 of my boys were born here (my wife and I grew up in Texas) so we're constantly telling them how good they have it - we can drive 18 minutes and walk for 5 more and get completely lost in the wilderness.
Cool weather, chirping birds, and beautiful vistas at every turn.
There's only one problem.
When they get tired, they stop.
When they get distracted they stop.
When they get thirsty, hungry or a toe hurts... they stop.
I've hiked hundreds of miles (maybe thousands) since moving to Colorado in 2004.
My experience has taught me the ONE THING you never do on the trail as you push towards your goal is STOP.
Keep moving forward.
Out of breath? Slow down (but don't stop).
Thirsty? Sip water (but don't stop).
Toe hurts? Adjust your stride (but don't stop).
So what does this have to do with business?
Listen here to find out.
Something new: The Pay What You Want (PWYW) model.
Go to https://codyburch.com/templates to see the sales page.
Today we talk about the surprising new way I'm getting customers in May 2020.
I'm selling batches of my ClickFunnels templates on a Pay What You Want sale (just pay $1 and they're yours)...
I reveal why and how I'm doing this on today's episode.