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Cody Builds a Business

Cody Builds a Business

By Cody Burch
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).

Will he succeed or will he fail? Stay tuned to find out for yourself.

...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
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2.1 - Cody (re)Builds a Business

Cody Builds a Business

2.1 - Cody (re)Builds a Business

Cody Builds a Business

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2.4 - Trust the Principles, Test the Variables
As you charge forward on your goals for 2022... be they health, wealth, or relationships... It's important to understand the unwavering principles at play. Want to lose weight? Eat less (mostly plants) and move more. Want a happy marriage? Be kind, gentle, loving, considerate and affectionate. Want a more predictable business? Grow your email list and communicate regularly. Those are the PRINCIPLES and they are TRUE forever in all circumstances. However... the way we go about them can change. Test new stuff. Try new routines, methods or approaches. Eventually you'll find what works for you but you won't know until you try.
08:02
January 17, 2022
2.3 - The Robo Revolution? Why AI Won't Replace Us Anytime Soon
Worried that a robot's gonna steal your job? Hopeful that a robot's gonna write you high performing marketing copy at the push of a button? Sorry... neither are gonna happen (not anytime soon at least). I've been playing around with Jarvis AI (https://codyburch.com/jarvis) and I have this love-hate thing with it. What it does well: Titles Outlines Summaries What it lacks: Long form copy Blog posts Emails While it's cool to know which apps are out there that can help us save time or make money (or both), the robots aren't going to overturn us anytime soon. Ask the decommissioned robo-vacuum in my basement.
07:40
January 13, 2022
2.2 - Why I Started Sending Daily Emails
I did an experiment in Oct 2021 - email my list daily. Night or day, morning or evening, rain or shine... I sent an email.  And you know what? People loved it. I got more replies, more opens, and made more sales. Better yet? I started telling better stories and getting more confident. If you want to learn the complete Daily Email Strategy - check out what my friends Rob & Kennedy (the guys I learned this from) are cooking up here: https://codyburch.com/email
13:23
January 10, 2022
2.1 - Cody (re)Builds a Business
Welcome back to the show!  After a brief hiatus (of just 11 months) the podcast is back and better than ever. Today: Why I started podcasting in the first place Why I stopped The plan for the show going forward Upcoming: What offers are working now What lead magnets are working now What traffic is working now And more... Like what you hear? Make sure you subscribe.
10:32
January 07, 2022
Ep. 341 - Growing Your Business w/ OTHER People's Offers (feat. Stephanie Nivinskus)
What if you could grow your business with OTHER people's offers?  It's possible... and Stephanie shares her strategy on today's episode. Links: sizzleforce.com laidbacklaunch.com
31:02
April 29, 2021
Ep. 340 - The Dirty Beta Launch (feat. Toni Bache)
Today we talk with Toni Bache from the 5 Minute Business on her process called "The Dirty Beta" Launch. Links: IG: @the5minutebusiness  laidbacklaunch.com
39:44
April 26, 2021
Ep. 339 - "We're not Experts... We're Messengers" Feat. Mel Abraham
Today we talk with Mel Abraham from melabraham.com. I met Mel in 2015 and we covered a wide swath of topics. We talked about "The Thinking Hierarchy" and powerful reframes of discussing our expertise. Links: melabraham.com melabraham.com/nodebt laidbacklaunch.com
45:10
April 22, 2021
Ep. 338 - How to Grow A Mastermind Community (Feat. Alexis Dean of Dovetail)
Want to learn how to start a 'luxury mastermind' business? My friend Alexis Dean has done just that with her exclusive Dovetail Community.  She started this awesome organization via word of mouth and referrals. Today she shares her story of getting started and growing a thriving community. Links: dovetail.community Learn how to launch the easy way www.laidbacklaunch.com
24:41
April 19, 2021
Ep. 337 - Using Affiliates to Grow Your Business (feat. Matt McWilliams)
Today with talk with affiliate manager (and marketer) extraordinaire on how to use other peoples audiences to grow your business. JV's and affiliates (same diff) are SUPER powerful for growing your business. Think about it - they've already amassed your audience so you can work out a deal with them to send customers your way. And you only pay them if / when they make a sale!  Links:  https://www.mattmcwilliams.com/ www.laidbacklaunch.com
50:43
March 15, 2021
Ep. 336 - Using Speaking to Grow Your Business (feat. Grant Baldwin)
Today we chat with Grant Baldwin (recurring guest!) on how to use speaking to grow your business. The world has changed and there are now actually more opportunities for speakers to share their message.  Less travel time means more opportunities for gatherings of people to hear what you have to say. Links:  http://grantbaldwin.com/ https://www.laidbacklaunch.com 
36:48
March 12, 2021
Ep. 335 - How to Use Events to Grow Your Business (feat. Jeff Veley)
Today we talk with Jeff Veley on how he used an event he was attending (not hosting) to grow his email list by hundreds of people. Super smart strategy that we can all use. Jeff is a great speaker, thinker and friend.  Enjoy the chat!  Links: https://www.veleyproductions.com/generator/ https://www.laidbacklaunch.com
27:51
March 10, 2021
Ep. 334 - How to Use Pinterest to Organically Grow Your Business (feat. Jen Stanbrook)
Today we talk with Jen Stanbrook on how she uses Pinterest to organically grow her business. Again, I don't know a ton about Pinterest so this is kinda like a coaching call on how to use the platform. The coolest part? I was so encouraged after our chat. I thought "I can do that!".  I know you'll love the show. Links: https://jenstanbrook.com/ @jenstanbrook on social https://www.laidback.launch.com
37:47
March 08, 2021
Ep. 333 - Using Pinterest Advertising To Grow Your Business (feat. Lindsay Shearer)
Today we talk with Lindsay Shearer from Pins 4 Profit (https://pins4profit.com/) on how to use Pinterest Ads to grow your business. Now, I don't know a lot about Pinterest (as exhibited by the elementary questions I ask). But this was SUPER eye opening. I know you'll love it.  Links:  https://pins4profit.com/ https://www.laidbacklaunch.com
38:43
March 05, 2021
Ep. 332 - How To Use Skillshare to Grow A Membership (feat. Trupti Karjinni)
Today we talk with Trupti Karjinni on how she uses Skillshare to grow her membership.  I LOVE this chat because it's a non-traditional traffic source. If you have something to teach and want to earn additional revenue doing it... Skillshare just might be for you.  Links:  https://www.thrivewithtrupti.com/ https://www.instagram.com/truptikarjinni/ https://www.laidbacklaunch.com
37:23
March 03, 2021
Ep. 331 - Strong Women Lift Each Other Up w/ Molly Galbraith
Today we talk with Molly Galbraith - Co-Founder of Girls Gone Strong about her new book, "Strong Women Lift Each Other Up".  I've known Molly and the team at GGS since 2017 and am super excited for her book. There are so many great ideas in the book that we unpack including:  How curiosity is the antidote to the tiny voices holding you back from taking action A simple (and surprising) exercise to Google that will really open your eyes The Ripple Effect The Comparison Trap 8 Small (but mighty) ways you can lift women up And more Links in the episode: https://www.mollygalbraith.com/book https://www.girlsgonestrong.com https://www.laidbacklaunch.com
01:01:15
March 01, 2021
Ep. 330 - How to Fill a 5,000 Person Online Event With No Ads (feat. Donna Clark)
Donna and one of her clients had a crazy idea - a 24-hour online paint party. Pretty remarkable, right?  Well, the market decided it was VERY remarkable and over 5,000 people showed up. A few months later she did a similar strategy and got another 3,500 people to register.  About Donna: Donna Clark is a former award winning television producer turned entrepreneur, visionary, non profit founder, author, and ONLINE producer extraordinaire. She helps creative online entrepreneurs gain momentum in their online businesses by taking away the stress of the online set up, tech, and marketing strategy...so they can stay in their own zone of genius and make a bigger impact in the world. Links:  http://backstagebusinessboss.com/ https://laidbacklaunch.com
30:55
February 18, 2021
Ep. 329 - Using Ambassadors to Get Traffic (feat. Jill Angie)
Today we talk with Jill Angie from Not Your Average Runner on how she used ambassadors to get more sales in her program. About Jill: Jill Angie is a certified running and mindset coach who helps women who have never felt athletic start running so they can feel confident in their body. She started the Not Your Average Runner movement in 2013 to show that runners come in all shapes, sizes, and speeds. Links:  notyouraveragerunner.com @notyouraveragerunner https://www.laidbacklaunch.com 
43:20
February 17, 2021
Ep. 328 - Using YouTube Organic (feat. Ben from WODPrep)
Today we talk with Ben Dziwulski from the YouTube channel WODPrep.  He shares how he uses his YouTube channel to send traffic to his offers. We even brainstorm a new "evil scheme" on a unique direction I could go to grow my baby YouTube channel. Links:  His YT Channel WODPrep Here https://WODPrep.com https://www.laidbacklaunch.com 
38:15
February 16, 2021
Ep. 327 - A Crazy Blue Ocean (feat. Hope Zvara from Mother Trucker Yoga)
Today we talk with Hope Zvara about her company Mother Trucker Yoga. She shares the incredible (true) story of how she married her passion for yoga and movement with a very needy industry... trucking. That's right - she helps long haul truckers learn how to move more and live healthier lives. It's an amazing story of her ingenuity, grit, and determination to absolutely dominate a "blue ocean".  Links: mothertruckeryoga.com @mothertruckeryoga on FB and IG https://laidbacklaunch.com
39:55
February 15, 2021
Ep. 326 - How to Use Clubhouse to Grow Your Business (feat. Akilah Thompkins Robinson)
Today we sit down with Akilah to learn how to (actually) use Clubhouse to grow our business. You're gonna love this one. Lots of chatter out there on how to use Clubhouse ... and I think most people are looking at it wrong (including me). Links:  https://girlgetvisible.com/ https://codyburch.com/laidback
36:04
February 10, 2021
Ep. 325 - The Scrappy Launch (feat. Mariangelica Forero)
Learn the "scrappy" way Mariangelica launched her membership (without paying for ads). She is super good at IG - and used her talents there to enroll people in a presale experience through IG stories. Links: https://www.honesthustle.ca/ https://codyburch.com/laidback
37:40
February 09, 2021
Ep. 324 - Cole Humphus On Growing Past 10,000 Members & Organic Sales
Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online course creators, coaches & experts build businesses that can rapidly grow past 7 figures with sustainable & predictable profits on auto-pilot so they can have both a great business without sacrificing a great lifestyle.  Learn more about working with Cole to grow your business at www.rapidscalesystem.com ==== https://codyburch.com/laidback
55:06
February 09, 2021
Ep. 323 - Using FB Groups to Grow Your Business (feat. Marta Spirk)
Wanna grow your business without using FB Ads? Today we talk with Marta Spirk of the Empowered Woman podcast on how she uses FB Groups to grow her business. Super smart strategy.  You're gonna love it. Links: https://www.martaspirk.com/ https://codyburch.com/laidback
28:54
February 08, 2021
Ep. 322 - How to Connect with Influencers on Linked In (feat. Karen Yankovich)
Stepping outside of FB ads to get eyeballs on your business? Linked In is an incredibly powerful tool to connect with your customers, affiliates, and influencers. And today, Karen Yankovich takes us on a journey to better understand the platform! Links: https://karenyankovich.com/ https://codyburch.com/laidback
28:56
February 08, 2021
Ep. 321 - Happy Anniversary (Year 4)
Another year in the books!  On 2/1/17 I left the safety and security of a 9-5 job in pursuit of entrepreneurial legacy.  Today we celebrate freedom. Freedom of time, money and location.  And wherever you are on your journey - I'm rooting for you, too! 
14:37
February 01, 2021
Ep. 320 - Safety Third
If we optimized for safety we'd be driving rubber cars at 5 miles per hour. If we optimized for safety in our business we'd never post anything, do a live training, or write a blog... So we're not going to optimize safety FIRST. We're going to believe in ourselves first. We're going to help people with our ideas. .... And if you want to learn the laid back way to launch your next course, program or idea join me here: https://codyburch.com/laidback.
07:22
January 25, 2021
Announcing: The Alternative Traffic Series
Worried about if Zuckerburg and Tim Cook will ever get along?  Lots of "sabre-rattling" about privacy and folks opting out of Facebook Tracking. Not to worry... Introducing a new podcast series that will teach you how to drive qualified traffic to your funnels WITHOUT the use of Facebook Ads. I'm talking Linked In, JV, Affiliates, Pinterest, CLUBHOUSE, YouTube.... Make sure you subscribe now so you never miss an episode! 
05:25
January 19, 2021
Ep. 319 - Evergreen Sales System Pt. 3 - The Urgency Building Deadline
Part 3/3 of The Evergreen Sales System! Today we talk about how to utilize an Urgency Building Deadline to create custom 1-person launch experiences in your business. Go back and listen to Ep 317 and Ep 318 for the 1st 2 parts of this strategy. Today brings it all home.  And if you wanna try out my not-so-secret launch strategy check it out here: codyburch.com/deadline
12:51
January 15, 2021
Ep. 318 - Evergreen Sales System Pt. 2 - The Evergreen Lead Magnet
Now that we have our Can't Miss Offer, it' time to create an Evergreen Lead Magnet. They go hand in hand.  The Lead Magnet solves a problem which builds momentum and trust... Which sets up our Can't Miss Offer. In the next episode we'll bring it home with the Urgency Building Deadline. Mini Course Example: www.onehourfunnel.com/adscourse Mini Workshop Example: www.codyburch.com/adclass
15:59
January 13, 2021
Ep. 317 - Evergreen Sales System Pt. 1 - The Can't Miss Offer
Wanna grow your business between launches? Launches are cool and all - but they can be really exhausting. Welcome to the "Evergreen Sales System" - a 3 part mini-series on how to grow your business between launches.  Part 1: The Can't Miss Offer. How do we craft an irresistible offer and present it to our target audience? Make sure you're subscribed so you catch Part 2 - The Evergreen Lead Magnet and Part 3 - The Urgency Building Deadline.
11:10
January 11, 2021
Ep. 316 - The 2 Narratives (2020 Revisited)
Was 2020 awesome for you? Horrible?  The truth is - there are always 2 narratives warring for attention in our minds. And it's up to us to decide which narrative we'll follow and what we'll do about it. If this podcast means anything to you: - share it with a friend - email me at cody@onehourfunnel.com to discuss. To a better 2021.
20:54
January 04, 2021
Bonus: How I Do Annual Planning
How to do effective annual planning in about 10 minutes...
11:01
December 30, 2020
Ep. 315 - Get Paid Upfront; Courage (Next Million Pt. 4)
Today is part 4 of the "Next Million" series on the show.  We talk about turning a VERY uncomfortable situation into something that is now a core feature of my business. And in the 2nd segment you'll learn why you need 5 seconds of courage to get through the day.
21:20
December 28, 2020
Ep. 314 - Pricing for Profit; MRR (Next Million Pt. 3)
Let's talk about Money!  Part 1 - how to price yourself clearly Part 2 - MRR
25:13
December 21, 2020
Ep. 313 - My First Million Pt 2 (Commit. Codify.)
2 more lessons from my first million in revenue - since launching in 2017. 1) Commit - how committed are you to your dreams? 2) Codify - how to use a framework to set yourself apart from the rest. Links: Join the book funnel challenge here:  https://www.bookfunneldesign.com/join
16:20
December 14, 2020
Ep. 312 - Lessons Learned From My 1st Million (!!!) in Revenue
We did it folks.  The odometer just rolled over to my first million in lifetime sales. Today on the show I take you ALL the way back to those first 3 months in the brand new baby business and give you my TOP 2 lessons learned in those early days.
20:20
December 07, 2020
Ep. 311 - Investing or Buying?
What's the best investment you've made in your business? The wording matters... notice I didn't say "buy" I said "invest"... So I'm not talking about gadgets; I'm talking about investing where you strive for ROI. Learn my best and worst investments to date (after $250K invested) on this episode.
15:16
November 30, 2020
Ep. 310 - The End of Funnels As We Know It (And I Feel Fine)
Are funnels done for? We explore on this episode.
18:04
November 23, 2020
Ep. 309 - The Velocity of Money
If you make a million dollars are you rich? Maybe... Consider this: what if you make $100K a year for 10 years? Are you rich? $50k a year for 20 years?  How are you feeling now? As with most things - the only difference is TIME and the faster we can earn money the more we can help people. 
08:03
November 16, 2020
Ep. 308 - No One Is Coming To Save You
Regardless of your political candidates' outcome last week... no one is coming to save you. The good news is that you're completely in control of your life and your destiny. You got this. Links: https://www.onehourads.com/audiences
09:53
November 09, 2020
Ep. 307 - Behind The Scenes of My Ad Writing Class
My first ever paid 2-hr workshop is in the books.  It was awesome and worth repeating. This episode breaks down all the details. If you want help writing ads that convert go here: http://codyburch.com/adclass
19:13
November 02, 2020
Ep. 306 - The Power of A Well-Written Ad
What if you could outsource the marketing of your business? No more IG story-ing your day, no more unending blog posts and social connections and 1:1 conversations. Every day I send my ads out into the world and they go find me people. People who I can help.  And if you wanna harness the power of 1 great ad, come to the ad class. Learn more and register here: http://codyburch.com/adclass
07:37
October 26, 2020
Ep. 305 - Unconscious Competencies & Mindless Mastery
What do you get asked about all the time that you mindlessly answer b/c it comes to naturally to you? Today we talk about "unconscious competencies" and how to use them to grow our business. And if you want to come to the Ad Class click here: codyburch.com/adclass
13:23
October 20, 2020
Ep. 304 - Curl Up or Bulk Up?
What do you do when life inevitably throws you curveballs? Do you curl up into a ball or do you put on stronger muscles and bones, and grow thicker skin? 
19:43
October 12, 2020
Ep. 303 - "Worse Than Worthless"
Ever feel like you completely wasted an idea, inspiration, or effort in your business? Does it ever feel worthless? Well, good news! I've found something "worse than worthless" and I share it with you on this episode. Enjoy. :) 
09:33
October 05, 2020
Ep. 302 - How's Your Money Mindset?
How do you look at money? Is it an inanimate, lifeless thing? Or do you assign a bunch of meaning and emotion to it? 
13:46
September 28, 2020
Ep. 301 - My Top 3 Lead Generators of 2020
Lead magnets. List builders. "Trust builders". Opt-ins.... Whatever you call them they are really powerful. And a funny thing happened - I just noticed that I crossed over the 10,000 lead mark in my own personal business. Kind of a cool milestone if you ask me... And I've generated over 100,000 leads for my clients! How cool is that?! Over the years I've tried it ALL when it comes to works and what doesn't work...  And on this episode I break down my top 3 list-builders of all time. Links: https://minicourseintensive.com
12:26
September 21, 2020
Ep. 300 - Pivoting Through The Pandemic With Special Guest Christy Burch
This is a story all about how... So today I have a very special treat for you. My wife Christy came on the show to celebrate 300 episodes as well as drop some knowledge bombs on virtual events. We're pivoting our way through the apocalypse here on the Cody Builds a Business Show To learn more about her special offer go here: https://www.virtualeventplaybook.com/presale
28:31
September 14, 2020