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Cody Builds a Business

Cody Builds a Business

By Cody Burch
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).

Will he succeed or will he fail? Stay tuned to find out for yourself.

...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
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Currently playing episode

Ep. 079 - Why You Should Try Something New

Cody Builds a Business

Ep. 079 - Why You Should Try Something New

Cody Builds a Business

Ep. 310 - The End of Funnels As We Know It (And I Feel Fine)
Are funnels done for? We explore on this episode.
November 23, 2020
Ep. 309 - The Velocity of Money
If you make a million dollars are you rich? Maybe... Consider this: what if you make $100K a year for 10 years? Are you rich? $50k a year for 20 years?  How are you feeling now? As with most things - the only difference is TIME and the faster we can earn money the more we can help people. 
November 16, 2020
Ep. 308 - No One Is Coming To Save You
Regardless of your political candidates' outcome last week... no one is coming to save you. The good news is that you're completely in control of your life and your destiny. You got this. Links:
November 9, 2020
Ep. 307 - Behind The Scenes of My Ad Writing Class
My first ever paid 2-hr workshop is in the books.  It was awesome and worth repeating. This episode breaks down all the details. If you want help writing ads that convert go here:
November 2, 2020
Ep. 306 - The Power of A Well-Written Ad
What if you could outsource the marketing of your business? No more IG story-ing your day, no more unending blog posts and social connections and 1:1 conversations. Every day I send my ads out into the world and they go find me people. People who I can help.  And if you wanna harness the power of 1 great ad, come to the ad class. Learn more and register here:
October 26, 2020
Ep. 305 - Unconscious Competencies & Mindless Mastery
What do you get asked about all the time that you mindlessly answer b/c it comes to naturally to you? Today we talk about "unconscious competencies" and how to use them to grow our business. And if you want to come to the Ad Class click here:
October 20, 2020
Ep. 304 - Curl Up or Bulk Up?
What do you do when life inevitably throws you curveballs? Do you curl up into a ball or do you put on stronger muscles and bones, and grow thicker skin? 
October 12, 2020
Ep. 303 - "Worse Than Worthless"
Ever feel like you completely wasted an idea, inspiration, or effort in your business? Does it ever feel worthless? Well, good news! I've found something "worse than worthless" and I share it with you on this episode. Enjoy. :) 
October 5, 2020
Ep. 302 - How's Your Money Mindset?
How do you look at money? Is it an inanimate, lifeless thing? Or do you assign a bunch of meaning and emotion to it? 
September 28, 2020
Ep. 301 - My Top 3 Lead Generators of 2020
Lead magnets. List builders. "Trust builders". Opt-ins.... Whatever you call them they are really powerful. And a funny thing happened - I just noticed that I crossed over the 10,000 lead mark in my own personal business. Kind of a cool milestone if you ask me... And I've generated over 100,000 leads for my clients! How cool is that?! Over the years I've tried it ALL when it comes to works and what doesn't work...  And on this episode I break down my top 3 list-builders of all time. Links:
September 21, 2020
Ep. 300 - Pivoting Through The Pandemic With Special Guest Christy Burch
This is a story all about how... So today I have a very special treat for you. My wife Christy came on the show to celebrate 300 episodes as well as drop some knowledge bombs on virtual events. We're pivoting our way through the apocalypse here on the Cody Builds a Business Show To learn more about her special offer go here:
September 14, 2020
BONUS: 10 Ways to Make More Money Without Paying for More Traffic
On this bonus episode you'll learn 10 ways to make MORE money without paying for more ads. Links:
September 1, 2020
Ep. 299 - 2 Ways to To Increase Sales Without More Traffic
Want to increase sales but don’t want to pay for more traffic? This episode shows you how. Go to to learn more.
August 24, 2020
[Bonus] Worry Won't Add An Hour To Your Life
Even when things are going well it's hard to not worry about the future. Today's episode calls out a troubling trend in media and how it affects our outlook on our life. Another guy I follow talks about it, so I wanted to share His thoughts. Read more here
August 20, 2020
Ep. 298 - Why 521 Of My Ideal Customers Paid $10,614 To Join My Email List
What if you could flip traditional lead gen on its head and actually have people pay to join your email list?  Well, that's exactly what I did with a Pay What You Want Strategy Note: This is a follow up to episode 287. And if you want to get the complete guide to trying a PWYW strategy in your business, go to to learn more.
August 17, 2020
Ep. 297 - How to Monetize Your Day to Day Activity
On this episode I tell you the unusual way I made $8,279 doing something I had to do anyways... It's highly unusual and highly interesting (and you should consider doing it, too). And if you want to see behind the scenes of my little experiment go to
August 10, 2020
BONUS: Start Before You're Ready
What are you working on where you feel totally unprepared and un-ready?  Launch it! Start before you're ready. And if you want to follow along with my experiment (I'm building a brand new course business from scratch - no list, fans or followers) go here:
August 3, 2020
Ep. 296 - 3 Steps to Power Through Entrepreneurial Adversity
Ever notice that the closer you get to actually launching something important, tragedy strikes? Now, I don't know why that is... but it's true. Luckily there's a 3-step framework I employ to move through adversity.
July 27, 2020
Ep. 295 - How to Launch A Course From Scratch
Ever wanted to launch an online course but not sure where to start? I made a handy checklist and you can get it here: And if you want to be part of my experiment go here:
July 20, 2020
Ep. 294 - The Victor or the Victim?
When things in your life are a success or a total failure... who's to blame? Social Media? The government? Your spouse? The economy? Nope!  Listen to this episode to find out who it is... 
July 7, 2020
Ep. 293 - The Promise Vs. The Process
What's the FIRSt thing you should do before you intro your idea to the world?  If you said "exactly map out every detail of my program"... you're wrong... You have to focus on The Process, first! 
June 29, 2020
Ep. 292 - FAMCON Debrief - My First Virtual Event
Behind the scenes of my virtual event #FAMCON2020 Learn how I cut my hard costs by 90% while over 10x-ing my investment! If you want to learn more about the Crew: If you want to learn more about the Mini-Course Accelerator:
June 22, 2020
Ep. 291 - "Whenever You're Ready, Here's How I Can Help"
Want to know how to build trust with your list before they ever work with you? Try a posture of service, not a posture of force. Some people are ready to engage with you NOW. They want help NOW. They are in pain and you have the remedy NOW. But, more people are not ready yet. They need time (for whatever reason). No judgment... but whenever they're ready, here's how we can help. 
June 8, 2020
Ep. 290 - Stop Stopping
It's warming up here in Colorado and with all the pools and bowling alleys still closed our liesure time can only mean one thing for my family: Hiking. All 3 of my boys were born here (my wife and I grew up in Texas) so we're constantly telling them how good they have it - we can drive 18 minutes and walk for 5 more and get completely lost in the wilderness. Cool weather, chirping birds, and beautiful vistas at every turn. There's only one problem. When they get tired, they stop. When they get distracted they stop. When they get thirsty, hungry or a toe hurts... they stop. I've hiked hundreds of miles (maybe thousands) since moving to Colorado in 2004. My experience has taught me the ONE THING you never do on the trail as you push towards your goal is STOP. Keep moving forward. Out of breath? Slow down (but don't stop). Thirsty? Sip water (but don't stop). Toe hurts? Adjust your stride (but don't stop). So what does this have to do with business? Listen here to find out.
June 1, 2020
Ep. 289 - Give Yourself More Credit
I don't know who needs to hear this - but look how far you've come. Look at the progress you've made. 
May 26, 2020
Ep. 288 - 5 Ways to Increase Your Funnel Performance
Want your funnels to work better? Listen to this episode! Want to swipe my 27 funnel templates to make your life easier? Grab them here
May 18, 2020
Ep. 287 - The Surprising Way I'm Acquiring New Customers
Something new: The Pay What You Want (PWYW) model. Go to to see the sales page. Today we talk about the surprising new way I'm getting customers in May 2020. I'm selling batches of my ClickFunnels templates on a Pay What You Want sale (just pay $1 and they're yours)... I reveal why and how I'm doing this on today's episode.
May 11, 2020
Ep. 286 - Time to Get Scrappy
Ever see someone in a street fight (most likely in a movie; depending on what part of the country you're in). They get a crazed look in their eye... they've filed their teeth down into fangs and have brass knuckles - dramatic, I know; I'm just painting the picture. Odds are in their favor they are going to throw a LOT of punches and sometimes those punches will land. Today on the show I share my 2-step approach to getting more scrappy in your business. You got this! 
May 4, 2020
Ep. 285 - Get Out Of Your Own Way
Breaking News: It's not about you. I was caught up in my feelings about pivoting some parts of my business from in-person to online.  This week I hosted one of my flagship programs (formerly a 2-day live event) to a 1-day virtual event it went way better than I could have imagined. On this episode we talk about how to get out of your own way and serve people. 
April 29, 2020
Ep. 284 - How to Start a Membership Site (feat. Stu McLaren)
Ever wanted to start a subscription business?  Today on the show I am AMPED to bring you my recent conversation with Stu McLaren from Tribe.  We talk about how to add a membership component to your business to create recurring revenue and help more people. And, Stu is hosting a free workshop this month (April 2020) which you can (and should) register for here:
April 24, 2020
Ep. 283 - Launch Debrief: FAM Membership Site April 2020
Last week we welcomed 14 new members into our private little FAM-ily here... Today on the show I break down every element of the launch - What worked - What bombed - What would I do differently? Links: Join Stu McLaren's workshop here: Join the FAM waitlist here (reopening Aug 2020):
April 22, 2020
Ep. 282 - Stop Focusing on The Wrong Things
Are you focusing on the wrong things? Smart entrepreneurs would rather focus their effort on the 20% of "things" that bring 80% of the results. Today, we talk about the WRONG things in your business and what you should be focusing on instead. Links: Funnels for Humans Workshop (link) Join The FAM (link)
April 13, 2020
Ep. 281 - 3 Myths About Starting An Online Business
Want to help people with your expertise but not sure where to get started? Go here:
April 6, 2020
Ep. 280 - The Difference Between Free and Generous
Feeling the pressure to make your amazing, awesome trainings, coaching, expertise or resources DEEPLY DISCOUNTED or... *gasp* FREE? Today we discuss the difference in FREE and GENEROUS (they're not the same thing) Links: Free 3-Part Workshop Starting on April 3rd, 2020
March 30, 2020
Ep. 279 - Audience Expansion Vs. Revenue Maximization
Now is not the time to extract money from the marketplace. Now is the time to focus on your top of funnel offers, lead generation, and influence growth. Links: Webinar happening March 26th at 2pm MDT See Ryan Deiss FB post:
March 26, 2020
Ep. 278 - "More" Isn't Better
We used to go to work for 8 hours (9 counting a 1-hour lunch break). Kids used to go to school for 7 or 8 hours. And for now, everything looks a bit different.  Here's the cool thing - we have an opportunity to transform the entire way we do business. We may not have 8 hours to ourselves while we're all working from home. So how do we do "less"... and do it better? Links: Free Ads Course Free Ads Book
March 23, 2020
Ep. 277 - How to Win More Business Having a Clear Process For Delivery
I lost a deal last week...  Today on the show I tell you the story of why and how that happened, and what I'm doing to ensure it never happens again. Links:
March 19, 2020
Ep. 276 - The Easy Button
First - We can never lose by making things too convenient for our customer. Then - what to do during a global pandemic. Last - learn more about my "easy button" here:
March 16, 2020
Ep. 275 - Easy to Refer
Here's how to get more help with your online marketing: 1 - learn how to set up your ad account correctly here (free):  2 - learn how to get you ad campaign up and running here (free): 3 - learn how to get a funnel built in your business so you can get leads and sales using the internet (free): 4 - have me build your funnel for you here:
March 13, 2020
Ep. 274 - Gradual... Then Sudden
Ever play those machines at an arcade when you were a kid... the ones where you put the tokens in, they piled up, then a mechanical arm pushed them over the edge for a fat stack of tickets? That's where I feel like I am now... Links: so you can learn how to setup an awesome ad campaign in just an hour.
March 9, 2020
Ep. 273 - The LEGO Principle; Bag By Bag
Build your business like LEGO - bag by bag. Links:
March 5, 2020
Ep. 272 - Cherry Picking
Last week I had a promotion that, quite frankly, bombed.  Today we talk about  How to spot an unethical marketer Why you need to keep showing up  What to do when a promotion fails (hint, see #2) To see the funnel that is working go here: To see the funnel that bombed go here:
March 2, 2020
Ep. 271 - Consistency vs. Intensity
What if you ignored your fitness ALL YEAR then, on that 365th day you had the craziest workout you've ever had!?! Would that one intense workout make up for all the lost time all year? Of course not. Could you ignore your spouse all year then on February 14th try to romance her? Nice try... Consistency is way better than intensity. No Hail Mary's. We're going to play better the whole game instead of making up for it at the end.
February 27, 2020
Ep. 270 - Survivable Risks
Don't be afraid of getting totally wiped out if your next project fails. Today we talk about fool-proof methods so you can take "survivable risks" in your business, demystify the strategies that are holding you back, recover if they fail... and move forward either way.
February 24, 2020
Ep. 269 - Creating vs. Consuming
When it comes to social media, ideas, and content...  Are you a creator or consumer?
February 20, 2020
Special Report: The Successful Speaker Feat. Grant Baldwin
Have you ever wanted to use speaking to grow your business? Today on the podcast I have a great conversation with my friend Grant Baldwin who has a brand-new book you can go get TODAY. Here's the link: If you've ever wanted to leverage speaking to grow your business, get paid, and build your platform... this is the definitive blueprint.
February 19, 2020
Ep. 268 - Optimize for Joy
There are lots of things you could optimize for in your life... money, free time, the beach...but what if you optimized for Joy?
February 18, 2020
Ep. 267 - You Can't Buy a Win (But You Can Hire The Guy That Can Get You Close)
"You can't buy a win... but you can hire the guy that's gonna give you a chance!" I love this quote from Ford V. Ferrari (though I probably butchered it.. hey you're not supposed to have your phones out in the theater. Super important announcement this week:  The FAM is officially open (till Thursday 2/13/2020 at Midnight). To register go to
February 11, 2020
Ep. 266 - Top Takeaways from Funnel Hacking Live (ClickFunnels) - Pt 2
Top takeaways from Funnel Hacking Live 2020: Tom Bilyeu Frank Kern Julius Dein Steve Larsen Russell Brunson Prince EA Garrett J White
February 7, 2020
Ep. 265 - Top Takeaways from Funnel Hacking Live (ClickFunnels) - Pt 1
My top takeaways from: Ryan Holiday Jermaine Griggs Kathryn Jones Russell Brunson Gabe Schillinger Dan Henry
February 6, 2020
Ep. 264 - Polishing vs. Publishing
3 years ago I stepped out on my own after 11 years working a 9-5 job. On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be. No commute. No office. No co-workers. I didn’t know what to do… So I took the kids to school… Went to the gym… Wrote a blog post… Updated social profiles… Then I got to work. (The entire journey is documented on this very podcast) In the last 6 months I have created courses, challenges, summits, hosted 2 live events, started a private membership (The FAM) and an app-only coaching program (The Crew)... And today I reveal my #1 lesson over the last 3 years...
February 5, 2020
Ep. 263 - Behind the Scenes of My New Free Course Launch
Today we go behind the scenes of my new free course, "How to Actually Set Up Your FB Ad Account." Basically, I set up a new ad account from scratch and recorded the whole thing. To access to course, go here: Once inside you'll learn: ⚙️ How to setup Business Manager correctly and why it’s better than a personal account 🚀 Why boosting posts can feel like a waste of money (and what to do instead) 🖥️ How to configure your Ad Pixel and use it to your advantage 🏛️ How to structure Campaigns for maximum impact 🚨 Common mistakes people make when running online marketing campaigns (and how to avoid them) Enjoy!
January 28, 2020
Ep. 262 - The Thief of Joy
Whenever you have a major achievement in life or business, do you find yourself comparing yourself to others?  Are you caught in the comparison trap? On this episode we talk about the #1 Thief of Joy in life and what to do to combat it. Links:
January 23, 2020
Ep. 261 - How to Win A Rap Battle
Ever watch a rap battle and think, "I could do that."? Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head. So I began organizing rap battles in college. And today I share what I learned about objection-handling from Eminem.  Prefer to read the full article?
January 20, 2020
Ep. 260 - The Amazing 9-Word Email To Revive Dead Leads
[Actionable Advice]  Want to learn how to revive dead leads? Let’s say you’re in real estate and you bump into someone at Starbucks. While casually chatting they inform you they are considering selling their home in the next 6 months or so. You make small talk about the market, new businesses moving into the area, the economy and how it may affect future home values. Your coffee orders arrive and the agreement is made to stay in touch. About 6 weeks later, at the exact same Starbucks, you run into them again. How would that conversation go? Would you jam 13 flyers in their face about homes in the area? Would you hand them a listing contract and a pen and demand their signature? Of course not… This episode will show you HOW to revive dead leads in your list and start the conversation. All credit for this strategy goes to Dean Jackson and his incredible podcast, More Cheese Less Whiskers which you can listen to here.
January 16, 2020
Ep. 259 - How My Client Added 121 Leads In 24 Hrs w/o Ads (But By Providing V.I.A.)
“Cody! OHMYGOSH! I did what you said to do!” “Really?” I slowly replied, scanning my recent memory of what she may be referring to. “What did you do?” I asked? “I joined a Facebook group with my exact target market in it… then I waited.” I smiled for the next few minutes as she excitedly recapped a strategy we hatched to help her build authority, affinity, and organically add people to her email list. She’s in my Crew coaching program, and today on the show I reveal the exact strategy we used. P.S. Each year I work closely with a handful of business owners to personally help them grow their online business over a period of 6 months. I have 2 spots left. Interested? Email me at with the word “CREW” in the subject line and I’ll shoot you the details.
January 13, 2020
Ep. 258 - Goals Are For Losers
In January 2019 I set an arbitrary goal: bench press 250 pounds. This represented a gain of about 30 pounds over what I thought I could bench press. Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press. Impressive? Hardly. It was a dumb goal. Here’s why: For starters, it was an arbitrary number. Why not 255? 245? 275? I just plucked 250 pounds out of the air. Worse, it was finite. Meaning, when I hit my goal - what next? Do I stop going to the gym? Do I pick a new goal? Do I go take up yoga instead? Numerical goals are for amateurs. Run a 10K, lose 10 pounds, eat 5 vegetables. Goals are for losers. Winners create systems. Get the James Clear book here: 
January 9, 2020
Ep. 257 - I Declare Bankruptcy!
I’m declaring bankruptcy. Throughout the year I hoard emails I wanna read (I have a folder titled “Good copywriting” that is FULL of launch emails, great stories, and 9-word emails). I have saved folders in Instagram and Facebook. One is titled “Ads I like”; the other “Trainings I need to watch”. As I peruse social media I’ll snag a great ad, article or video and catalog it as something that future Cody has to worry about. I do the same with podcasts… I’ll find some obscure marketing or economics topic and download it for later. Same with … journals with the first 4 pages filled out from a conference in 2019 … sticky notes that look like I’m trying to solve some horrible crime (I’m just missing the red yarn) … cards, flyers, mailers, magazines … notes app is full of random ideas and musings … Trello is overflowing with evil schemes and ideas … my calendar is full of recurring appointments On and on it goes. By the time December rolls around I’m afraid to look in my mail sorter on the corner of my desk. Digitally and physically there are half-built bridges, clutter and debris everywhere. The answer? Declare bankruptcy on your calendar, desk, phone and commitments. Just delete everything. It sounds scary but it is incredibly exhilarating once you get started. And if you’re like me - once you start decluttering it’s hard to stop. Last week we filled our entire sidewalk with donations to be picked up by the Veteran’s org in town. Our trash and recycling bins were overflowing with what we heartlessly discarded. My podcast app is clear; those social folders empty. I even Windexed my dry-erase board in my office (I know what you’re thinking - why did you use Windex if it’s dry erase? GREAT QUESTION - well, you see, I had things on that board for so long that the dry erase marker turns more permanent…) So this episode is your permission slip to do the same. Ruthlessly assess if those appointments on your calendar are necessary. Will you ever read those magazines and emails? Will those podcasts and audiobooks ever make it to your ear canal? Do those auto-shipments from Amazon REALLY need to keep arriving as often as they do? Trust me… it feels so good! Start the new year off right. Declutter. Reorganize. Reprioritize. Then go crush it in 2020. ~ Cody “Clean Slate” Burch P.S. I’m hosting a live in-person workshop next month in Colorado. It’s small (less than 10 people) and we’re going to actually get your promotions (funnels and ads) done and live. Would you like to join us? Email me ( with “workshop” as the subject line and I’ll get you the details.
January 6, 2020
Ep. 256 - Day 3 Recap (One Hour Funnel Live)
Behind the scenes of the LAST ever One Hour Funnel Live We've rebranded! Go to to sign up for the free waitlist
December 23, 2019
Ep. 255 - Day 2 Recap (One Hour Funnel Live)
Behind the scenes of Day 2 of the last ever One Hour Funnel Live To sign up for the next event (free waitlist) go to:
December 23, 2019
Ep. 254 - Day 1 Recap (One Hour Funnel Live)
Behind the scenes of Day 1 of my live event, One Hour Funnel Live To get on the early notification list for FAMCON2020 go to
December 23, 2019
Ep. 253 - Behind The Scenes of Day 0 Of My Live Event
Crew Mastermind. VIP mastermind. Mastermind dinner.
December 17, 2019
Ep. 252 - ‘Twas The Night Before My Event ....
Behind the scenes of my final live experience of the year!
December 16, 2019
Ep. 251 - How to Identify a Winning Ad So You Can Stop Stressing
Wanna know how to derive some meaning out of your FB ads account? This episode shows you: How to get a baseline for your ads What to do next When to scale or bail Also, this episode is brought to you by my awesome book which you can get here: Like what you hear? Leave a rating / review!
December 13, 2019
Ep. 250 - Behind The Scenes of My Latest Personal Funnel Launch
Today's question from FAM member Andrew:  I wouldn’t mind hearing more about how you build as you go (to test and not waste time going the wrong way) instead of building out everything first and crossing your fingers (By the way if you wanna join amazing humans in The FAM then go to the waitlist to be notified the next time we accept new members. OK - today I answer Andrew's question by going behind the scenes of my latest funnel launch. Where do I start How do I know if it's working What do I change first How do I avoid perfectionists' curse?  To see this funnel in action go here:
December 11, 2019
Ep. 249 - Get In The Game
What idea do you have sitting on the sidelines? Wondering what might have been? Will it perform? Will it fall flat? Will it soar? You gotta get it out there - get in the game.
December 9, 2019
Ep. 248 - What I Learned By 10x'ing My Customer Base
What I learned from going from 6 clients to 65 clients.
December 6, 2019
Ep. 247 - We Bought a Car (3 Lessons Learned from Carmax)
A month ago we were rear-ended (nobody hurt thankfully) and have been sharing a car since the insurance company decided to total our minivan.  Well, we finally found something we liked and went through the entire car-buying process at Carmax. They are different... basically they take everything people hate about car shopping and do the opposite. You can sit in any car, test drive any car, the prices are set ahead of time, and the sales people are not pushy at all. Today we unpack 3 lessons I learned from my experience and how you can incorporate them into your business so you can grow and scale more smoothly!  ~ Cody
December 4, 2019
Ep. 246 - WHY 2020 Will Be The Best Year Ever
Where were you a year ago? Imagine where you will be a year from now. On this episode, Cody reflects on my 2019 was an incredible year and Y 2020 will be the best year yet. Then - go to to snap up your tickets 🎫
December 2, 2019
Ep. 245 - Put Out Today's Best Work
Don't focus on next month, week or day. Put out today's best work.
November 29, 2019
Ep. 244 - This is Not For You
When thinking through who your product, service, idea or message is FOR - it's useful to think through the opposite (and why). Who is it NOT for (and why)?
November 27, 2019
Ep. 243 - I Feel Like a Fraud
Ever feel like a fraud? Where you actions don't map with your skill sets? I have. Full story today on the show. Links:
November 25, 2019
Ep. 242 - WHY You Should Document Your Journey
"Document your journey" they say...  Why though? Today I give you 2 great reasons to document your journey of growing your business. Email me at with what you're gonna do to take a step to documenting your journey. And to get your tickets to the event go to
November 22, 2019
Ep. 241 - So, What's the Plan?
What do you do when you're staring down the gap between where you are and where you want to be? You need a plan! Here's how to get one Then, go to and make a plan to come to the event so WE can make a plan for your 2020 marketing!
November 20, 2019
Ep. 240 - A Safe Place For Stupid Questions
Ever feel like you don't have a safe place for stupid questions? Today on the episode I reveal HOW to get them answered. Then, go to to get your ticket and ask me in person. 
November 18, 2019
Ep. 239 - Should I Shave My Arms?
If you wanna train for the olympics, but have never swam before, do NOT worry about shaving your arms (yet). Focus on what matters. And then: go to to secure your seats at the best last event of the year.
November 15, 2019
Ep. 238 - The Medieval Funnel + The Flying Funnel
Today we break down 2 unusual funnels for you - The Flying Funnel and The Medieval Funnel. I'm always looking for more ways to serve my customers and get better results (for them and for me). And these 2 off-the-wall examples will inspire you to take action in your own promotions. Then - go to and get your ticket secured so you can master funnels and ads in your business.
November 13, 2019
Ep. 237 - Paralyzed With Inaction? Do this 👉
Ever find yourself completely paralyzed and not sure what to do next? Listen here. Then, go to to secure your ticket to the BEST LAST event on 2019.
November 11, 2019
Ep. 236 - Focus on the Fix, Not the Fairness
We mess up. Life isn't fair. The greatest product doesn't always win. So what are we going to do about it? We're going to focus on the fix... not the fairness. Grab your ticket for One Hour Funnel Live here:
November 8, 2019
Ep. 235 - Behind The Scenes of My 2-Day Workshop (Funnel Builder Bootcamp)
Today we go behind the scenes of my SECOND 2-day implementation workshop to analyze what worked, what I’d do different and how to pull off a 2-day workshop of your own.
November 6, 2019
Ep. 234 - Sorry. There Are No Million Dollar Ideas
Your ideas are worthless. They are valueless. You have to actually implement them! If you have an idea you've been kicking around you owe it to yourself to join me at One Hour Funnel Live in December in Denver. Go here to register your seat:
November 4, 2019
Ep. 233 - The Journey So Far - November 2019 Edition (Nearing 7-Figure Goal!)
Welcome to November! Today I wanted to bring you up to speed on the journey so far. As I say in intro - this is your front row seat to watching me build a 7-figure business from scratch or die trying. And... we're nearing the first milestone (cumulative 7-figures). Then it's 1 million in a year, then 1 million profit... But, hey, we're on the way. Meet up with me in person here:
November 1, 2019
Ep. 232 - From Idea to Implementation in 4 months (Feat. Sarah Branion of Through The Night)
In June 2019 Sarah just had an idea - she wanted to help baby's sleep through the night and help tired parents have a better life. But she wasn't sure how to bring that idea to the world. She joined my coaching program, The Crew, so she could go faster. And, boy, what a ride it's been.  ==== Download your FREE copy of the Baby Sleep Cheatsheet  Website - Pinterest - Facebook - Instagram - And book your ticket to my live event here:
October 30, 2019
Ep. 231 - You Down With “OPD?”
Link to Tim Ferriss blog;
October 28, 2019
Ep. 230 - The Power of The Success Path (plus FAM launch debrief)
On today’s episode, we learn how I used a success path to more than double the enrollment in my private membership community. Learn what a success path is, how to use it in your business, and how I leveraged it to have an awesome enrollment. See you there.
October 25, 2019
Breaking News: The Problem With Marketing Your Business
Ready to master funnels and ads so you can grow your business and help more people?
October 23, 2019
Ep. 229 - Stop Stepping Over Huge Bags of Money
Stop stepping over dollars to pick up pennies. #codybuildsabusiness
October 21, 2019
Ep. 228 - The "Challenge + Chatbots" Formula for Success (Feat. Victor Vento)
I'm on the heels of my #100LeadsChallenge (which was awesome) and I am ALL about challenges in your business. For me, it's great to take the FIRST THING you help people with - and package it in a fun 3- or 5-day challenge.  I've now run 2 challenges in my business and they have both been very profitable. Well, today on the show I have the man himself, Victor Vento who walks us through how to do a challenge and how to spice it up with chatbots. Victor has made quite the name for himself in the Chatbot community and has a 5-day challenge of his own kicking off next week. Check out the episode then check out what Victor is doing with his challenge here:
October 18, 2019
Ep. 227 - Behind the Scenes of A Direct Mail Membership Launch (Feat. Alyssa Twist Light)
Wanna go behind the scenes of Social Innovation Monthly (a monthly membership that sends out social media recipe cards)? When we last had Alyssa on the show, this was a BRAND new idea but she has since successfully and profitably launched out to the world and I wanted to hear how it went! Alyssa is one of those people that I could chat with forever and one of my FEW repeat guests... (which goes to show you: be nice, do something interesting and I'll ask you back! Haha) Links:
October 16, 2019
Ep. 226 - The Halo Effect
While promoting the #100LeadsChallenge this week (and it's not too late to join here) - I noticed something really cool. My page fans grew, my engagement grew, my website hits grew, my email list grew, my chatbot grew, my FB group grew... I'll show you why and how on this episode. Then, go register for the #100LeadsChallenge for free here:
October 14, 2019
Ep. 225 - The Power of Radical Generosity
Wanna know how to create EXTREME loyalty? The answer is in becoming RADICALLY generous with your target market. Links:
October 11, 2019
Ep. 224 - The [Stupidly Simple] Way To Grow Your Business You're Probably Not Using
Want to know this ridiculously simple method to grow your business (that you're probably not using?) This method (taught to me by Jay Fiset) will help you build better products, think more clearly about your clients and help you strike up partnership deals left and right. Links:
October 9, 2019
Ep. 223 - Q4 Planning Like a Pro
What's left on your plate for the rest of the year? What milestones have you set and which ones have you hit? What's working for your business? Are you way ahead or way behind? This episode explores how I approach annual planning and how my 2019 is shaping up so far. The grand culmination of everything I'm doing will be wrapped up at One Hour Funnel Live in Denver. Secure your seats here.
October 7, 2019
Ep. 222 - Choose Yourself
Where in your life are you sitting on the sidelines and hoping to get picked by someone else? To contribute to their book?  To speak on their stage?  To be on their show?  Something I've done over and over again is choose myself! You should, too. Listen now to find out why. ~ Cody P.S. Want more in-person training and collaboration? Go to now to secure your seat December 17-19 in Denver, CO.
October 4, 2019
Ep. 221 - What To Do About Bad Results
What do you do when you get bad results? Has it ever occurred to you that the bad results are the outcome of bad inputs?  Meaning, maybe the experiment was flawed from the start and it's not your fault the results were bad. Today on the show we talk about how to test your funnels and ads before you ever draw a conclusion on them.  And, make sure you snag your ticket to One Hour Funnel Live here.
October 2, 2019
Ep. 220 - My Thoughts on Forgiveness
Ever struggle to forgive others? I know I sure do. How about forgiving yourself? Even tougher, sometimes, right? Today on the show I talk about my experience with forgiveness and moving on in life based on a lesson I learned in the Columbine tragedy in 1999. I know this episode is a bit of a diversion from the normal schedule but it's an idea I've been thinking through and need to get it out there. Enjoy. I'd love to hear your thoughts on this episode and how it served you today. Send me an email at and let me know.
September 30, 2019
Ep. 219 - 5 Marketing Lessons from Breaking Bad
Many consider "Breaking Bad" to be the best TV show ever (or at least of the last 20 years). I loved it when it came out and have been enjoying rewatching it in advance of the Netflix movie coming out in October. As I'm enjoying it the 2nd time around I sorted through the horrible, degenerate, illegal things that Walter White did to find 5 juicy marketing lessons that we can all employ in our businesses. Enjoy.
September 27, 2019
Ep. 218 - The AND Asset (Feat. Caleb Guillams)
How can you save AND use your money at the same time? Today on the show we welcome Caleb Guillams and he tells us how to do just that. Caleb is the author of The And Asset, the host of the Better Wealth Podcast and the founder and CEO of Better Wealth Solutions.  On today's show we talk about his financial strategy (which is pretty fascinating) as well as MY favorite thing - we brainstorm how to get more leads and sales into his business. I know you'll love it. Find out more about Caleb here:
September 25, 2019
Ep. 217 - The Return of One Hour Funnel Live
I see my business life as binary. Before I hosted a live event and after I hosted a live event. And this December 16-19 we’re doing it again. Go to to learn more and secure your seat.
September 23, 2019
Ep. 216 - Audition Prospects Instead of Chasing Them
Imagine a world where people apply to work with you and hope they get “picked”. Today’s episode shows you how.
September 20, 2019
Ep. 215 - The Waiting Room
What do you do when you feel called to something greater but you’re in “the gap?” You’re sitting in the waiting room waiting for your number to be called. But that’s where the growth happens. I don’t know who needs to hear this... but this episode is for you.
September 18, 2019
Ep. 214 - 1% Better
Successfully modifying your behavior isn't about taking a full 180; rather it's the summation of 1% incremental changes to your habits, over time, to get the outcome you really want.
September 16, 2019
Ep. 213 - The Vulnerability Spectrum (Pt. 2)
On one side you have the person that's super closed off and let's NO ONE in ever. On the other side you have some crying their eyes out in the name of "vulnerability" while they're metaphorically bleeding out on the floor. The answer lies somewhere in the middle - showing up authentically in a way that serves your target audience and let's them in to your world. You'll attract those that resonate you and (equally important) repel those that disagree.
September 13, 2019
Ep. 212 - The Vulnerability Spectrum (Pt 1)
Curious what to do or say as you want to show up more authentically on social media? Lots of people tell you to be authentic and to be vulnerable and a beer at all. I think that is a really bad idea. This episode is part one of a two-part series that discusses the vulnerability spectrum and just how much authenticity you need.
September 11, 2019
Ep. 211 - Dreading Email Marketing? Try This Strategy
Ever get an email and wonder “do I know this person?!?” And then you furiously opt out? We don’t want to do that. On this tactical episode I show you exactly how to use Email Marketing in your business to help the fast, medium, and slow lane buyers. Go to to see my weekly newsletter.
September 9, 2019
Ep. 210 - Exactly How to Leave Your Job in 2019 (Part 2)
I had a great question from a listener named Andrew regarding Ep. 208 from this Labor Day.  1. How much money do I need saved up to make the transition 2. How do I make the transition with my current employer 3. What would you do if you lost it all and had to rebuild the next 30 days. LOVE these questions and I unpack them today. If you have any questions please email me at and get the answers you need! ~ Cody
September 6, 2019
Ep. 209 - Social Media Made Easy (feat. Alyssa Twist Light)
Want to know how to stand head and shoulders above the crowd when competing for the attention of those you seek to serve? Want to ease the pain of "what the heck do I post" on social media? Today, we jam on both topics: (a) "obvious boxes" and (b) "social media recipe cards".  Today's guest, Alyssa Light is a big thinker, has huge ideas and a huge heart. She is always looking for ways to increase peoples sense of belonging (including when she flagged me down at an event in Toronto earlier this year). To learn more about Alyssa go to:
September 4, 2019
Ep. 208 - How to Leave Your Day Job in 2019
Ever wonder how to turn a passion into a side hustle? Then a side hustle into an actual career? Look no further than this episode. This Labor Day I’m showing you how to make the transition smooth and awesome. Hope you enjoyed the long weekend and I’ll see you soon!
September 2, 2019
Ep. 207 - The 4 Areas of Belief
We have to walk our tribe through the 4 areas of belief and THIS is how you do it.
August 30, 2019
Ep. 206 - How You Do Anything is How You Do Everything
Good news for you. Even if it feels like people aren’t watching, they are. They’re watching your promotions, they’re watching how you show up online and off-line, they’re watching how you interact with customers and leads and people and other Facebook groups, and watching how you treat your family and those around you. And at some point, when you make an invitation they will decide to join. The timing will be right. And you’ll realize that even though you didn’t know it, they were watching all along. If you wanna check out the training mentioned in this Episode go to
August 28, 2019
Ep. 205 - My Top Takeaway From Tribe Live with Stu McLaren
I am wrapping up a three day conference in Toronto called tribe live. I joined tribe a year ago at this live event, and didn’t really do anything with it the entire year. Until last week. I launched my membership site and it was a great success and I are off to the races. Today on the show, I tell you the number one take away from this awesome conference with Stu McLaren. To sign up for the waitlist for the next time I open my membership- go to
August 26, 2019
Ep. 204 - Behind the Scenes of My Membership Launch
On Wednesday this week I closed off the Founders Launch for my membership site - the first-ever chance someone had to enroll and get ongoing support with their ads and funnels. Wondering how it went? I break it all down in this episode. If you want to be the first in line to find out when The FAM opens up again, just go to and you'll be notified when we reopen later this year! 
August 23, 2019
Ep 203 - “It’s Easy Because No One Told Me It Should Be Difficult”
Ever notice that if you expect something to be hard it is? Or if you think something is going to be easy it tends to work out that way? Today on the show, we talk about how to surround yourself with people that will encourage you to be curious and will uplift and support you. And if you want to be surrounded by people that believe the same way, join The FAM. Learn more at
August 21, 2019
Ep. 202 - Sometimes You Need A Hand
This weekend at the gym I had to swallow my pride and ask for a spot on a heavier lift than I was comfortable making on my own.  And that's also precisely why I'm creating a new membership community. To give you a spot when you need it. Why are you putting this together? Through spending close to a million dollars on Facebook ads and generating several million in sales for my private clients, then writing a book and hosting my first event in June 2019.... I noticed a gap in the marketplace for online entrepreneurs.  People avoided leveraging the power of online marketing (Facebook Ads and Sales Funnels) to get more leads and make more sales in their business. “Why in the world are more people not doing this?” I asked myself. “The tools and tactics are simple and effective… there has to be a reason that people are shying away.” Though I don’t know the full answer, I have a few guesses. One - People don’t know “how”.  This leads to procrastination or avoidance. The way to learn seems overwhelming (endless YouTube videos or so-called gurus charging thousands of dollars for a course to teach you). Two - People don’t know “who” could help them. The only options seem like they’d cost thousands of dollars a month to have someone manage it for them, or hire someone on their team (also thousands of dollars a month). Three - People don’t know “why” this all matters. They’re content to run a business based solely on referrals which leaves them woefully unprepared if/when referrals dry up. OK… so what are you going to do about it? I’m going to help.  Introducing The FAM (which stands for Funnels & Ads Mastery). The FAM is a membership community where online entrepreneurs can master the art of getting more leads and sales with funnels and ads. Cool. When can I sign up? Founding members can join Sunday August 18th through Wednesday August 21st at 11:59 MST. The kickoff party will be happening Monday, August 26th. What does it cost? Monthly members pay just $39 / month (normally $59/m, a savings of 34%)** Annual members pay just $390 / year (normally $590/y; a savings of 34%)** **Both membership levels renew at the founding members price for as long as you’re an active member of the FAM. If you cancel and rejoin you’ll be subject to the new, higher price.
August 19, 2019
Ep. 201 - Operate With a Sense of Urgency
I really believe that if something is worth doing, it is worth doing well. When I grew up in Texas I played football and was constantly reminded by the coach to operate with a sense of urgency. This was brought to my attention this week while I watch my oldest son start his football practice. And the same thing is true in business. If anything is worth doing, it is worth doing with a sense of urgency. What are you holding back on? Where in your life are you procrastinating? use this weekend and next week to get unstuck and to conduct your business and life with a sense of urgency.
August 16, 2019
Ep. 200 - A Conversation With Nicholas Kusmich - The World's Highest ROI FB Ads Expert
Welcome to Episode 200 of the Cody Builds a Business Show! We did it! To ring in the bicentennial of the show (started April 2018) I have a very special guest today - none other than FB Ads, marketing, and branding guru Nicholas Kusmich. Learn more at Also take a minute to leave a rating and review on iTunes or wherever you get your podcasts, it really helps others find the show. Lastly, if you found this conversation helpful please share with a friend!  Here's to 200 more episodes (and more!)  - Cody 
August 14, 2019
Ep. 199 - What To Do When Things Start Working
Whenever things stop working, we start to panic. We start to look for new ways to accomplish the goal that we set up for the first place. But what do we do when things start to work? I have a special membership offering coming out soon where we can work together on your finals and ads. To learn more email me at
August 12, 2019
Ep. 198 - Why I Like to Tour Million Dollar Homes
What inspires you? Let's get material here for a minute - watches, cars, vacations, restaurants, getting pampered, nice hotels? For me, it's luxury homes. It's the Parade of Homes happening in Colorado Springs this week and I've enjoyed looking at these awesome homes. I find it super inspiring. It gives me a vision and a belief for the future.  Also, remember to register for the Failed Funnel Summit here (before I take it down!) Have a great weekend!
August 9, 2019
Ep. 197 - Your Excitement Doesn't Matter (Feat. Justin Wise)
Today we feature yet another interview from the Failed Funnel Summit - Justin Wise. Justin shares the tragic story of what happened when he tried to launch a membership site... crickets. To hear the other 14 interviews make sure you go to to check 'em out!
August 7, 2019
Ep 196 - How Entrepreneurs Deal With Failure (Feat. Yuri Elkaim)
What happens when we fail? Do we give up? Do we throw in the towel? Do we go back to her last job and beg for our position back? No! Of course not. We learn from our mistakes. We pick ourselves up, dust ourselves off and try again. That’s the secret to success as an entrepreneur. Try lots of things, knowing some of them won’t work out, and trying again. Today on the show, I talk about failure with my friend Yuri Elkaim. To register for free go to
August 5, 2019
Ep. 195 - Better Than A Pinata Full Of Hair
Ever wanted something to work so bad, and you felt like you were on the verge of greatness and it ended up being a huge letdown? That's why I put together the failed funnel summit. It's 15 entpreneurs' take on what didn't work right in there business. Go to and register now (free).
August 2, 2019
Ep. 194 - Building Community Through Dinners (Feat. Karan Nijhawan)
Today's chat is with Karan Nijhawan from The Giving Circle and Karan is a master of face-to-face community building through live interactions (wine, dinners, events). Enjoy the chat and then head on over to register for the Failed Funnel Summit to hear what 15 entrepreneurs had to say about their biggest funnel failures.
July 31, 2019
Ep. 193 - Let The Weight Of The Knife Do The Work
You can't force it... Life lessons learned from a late-night informercial.  After you listen to this episode go to and sign up for free!
July 29, 2019
Ep 192 - If It Can Be Measured It Can Be Managed
If you were looking to make an improvement in an area of your life, personal or business, it’s important to measure what you are seeking to improve. Whether it’s losing weight, or closing a higher percentage of your clients, or getting cheaper leads from Facebook, in order to grow and to improve we need to know our key metrics and our key measurements.
July 26, 2019
Ep. 191 - Secrets of Highly Creative People (Feat. Sam Bennett)
Today's conversation is with Sam Bennett - the founder of The Organized Artist Company and author of 2 awesome books. We talk about her journey to where she is now (which includes acting, comedy, improv, writing and a bunch of others), as well as the difference between being creative and being artistic. Sam also gives me a great pep talk at the end on how to make actual progress and end procrastination for good. Books: Start Right Where You Are Get It Done
July 24, 2019
Ep 190 - Deciding is the Hard Part
We have moon landing fever here at the Burch house. Experts say that the declaration, the decision to go to the moon was the hard part. The rest was just science. Whenever you’re ready go to to sign up for the Friday Five newsletter.
July 22, 2019
Ep 189 - Be Generous and Don’t Keep Score
Look for a chance to be very generous with your time, talents and resources.
July 19, 2019
Ep. 188 - Brand Chemistry (Feat. Laura Beauparlant)
I did it again! Today we have another great conversation with a super-smart human that has a skill set that I lack. Her name is Laura Beauparlant and she's the founder of Lab Creative ( and the author of the brand-new book Brand Chemistry: How to attract the right clients - and keep them. ( We talk all about branding and swap stories of our favorite brands (and some of our least favorite brands as well). Enjoy this conversation with Laura and then go grab a copy of her brand-new book here: ....
July 17, 2019
Ep. 187 - Spring Cleaning
We did a bit of spring (well, I guess Summer) cleaning around the house this weekend... And it got me thinking - what else do we have to clean up around here? Are there business relationships we need to say "good-bye" to? Personal relationships? Deliverables in our business? Possibly a client we need to fire? Use these long summer days as a chance to check in and see if there's anything you can say "good-bye" to and either delegate or delete. Thanks for listening!
July 15, 2019
Ep 186 - Curation Over Creation
As business owners, sometimes we think the value is in the volume. That’s not true. In fact, it’s exactly the opposite. The more that we can curate our subject matter and distill it down into the basic components, the more value we add to our audience. As you go into this weekend, think about how you can curate everything you know about your area of expertise so you can serve your clients better.
July 12, 2019
Ep. 185 - Lifeproof Your Business (Feat. Diane Mayor)
8 months into my entrepreneurial journey we took a family trip to Disney World. In the weeks leading up to the trip I was FREAKING out b/c I knew it wouldn't function as smoothly without me at the helm. Ever feel that way? You (or a loved one) gets ill, or you go on that hard earned vacation only to find that things suffer while you're gone. Enter Diane Mayor! She is a business strategize and helps people just like us "lifeproof" their business. Enjoy this chat with Diane (all the way from Dublin), and when you're done, check her out here: IG: diane_mayor and website:
July 10, 2019
Ep. 184 - Make Your Own Luck
Stop wishing things would happen to you and go make them happen.
July 8, 2019
Ep. 183 - Silence is The Greatest Gift
In a world that is growing increasingly loud, impatient, and accessible... what if we slowed down? Today's episode is a quick tip from Mr. Rogers.
July 5, 2019
Ep. 182 - Zero Limits: Shape Your Best Life (Feat. Matthew Patti)
Today we chat with my friend Matthew Patti (  This podcast just went intercontinental (he hails from Australia) and we talked about what his life and career is like as a "Scale and Consciousness Coach."  I loved this conversation - enjoy listening to me try to piece together these new, big ideas that I haven't talked about before. I'm like a baby giraffe learning how to walk!  ~ Cody
July 3, 2019
Ep 181 - Different is Better than Better
Instead of trying to be better than the competition, what if you were just different?
July 1, 2019
Ep 180 - You Can’t Edit a Blank Page
The best way to write great copy is to write bad copy and then make it better.
June 28, 2019