The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).
Will he succeed or will he fail? Stay tuned to find out for yourself.
...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
If you make a million dollars are you rich?
Consider this: what if you make $100K a year for 10 years? Are you rich?
$50k a year for 20 years?
How are you feeling now?
As with most things - the only difference is TIME and the faster we can earn money the more we can help people.
Regardless of your political candidates' outcome last week... no one is coming to save you.
The good news is that you're completely in control of your life and your destiny. You got this.
My first ever paid 2-hr workshop is in the books.
It was awesome and worth repeating. This episode breaks down all the details.
If you want help writing ads that convert go here: http://codyburch.com/adclass
What if you could outsource the marketing of your business? No more IG story-ing your day, no more unending blog posts and social connections and 1:1 conversations.
Every day I send my ads out into the world and they go find me people. People who I can help.
And if you wanna harness the power of 1 great ad, come to the ad class.
Learn more and register here: http://codyburch.com/adclass
What do you get asked about all the time that you mindlessly answer b/c it comes to naturally to you?
Today we talk about "unconscious competencies" and how to use them to grow our business.
And if you want to come to the Ad Class click here: codyburch.com/adclass
Ever feel like you completely wasted an idea, inspiration, or effort in your business? Does it ever feel worthless?
Well, good news! I've found something "worse than worthless" and I share it with you on this episode. Enjoy. :)
Lead magnets. List builders. "Trust builders". Opt-ins....
Whatever you call them they are really powerful. And a funny thing happened - I just noticed that I crossed over the 10,000 lead mark in my own personal business. Kind of a cool milestone if you ask me...
And I've generated over 100,000 leads for my clients! How cool is that?!
Over the years I've tried it ALL when it comes to works and what doesn't work...
And on this episode I break down my top 3 list-builders of all time.
This is a story all about how...
So today I have a very special treat for you. My wife Christy came on the show to celebrate 300 episodes as well as drop some knowledge bombs on virtual events.
We're pivoting our way through the apocalypse here on the Cody Builds a Business Show
To learn more about her special offer go here: https://www.virtualeventplaybook.com/presale
Even when things are going well it's hard to not worry about the future.
Today's episode calls out a troubling trend in media and how it affects our outlook on our life.
Another guy I follow talks about it, so I wanted to share His thoughts.
Read more here
What if you could flip traditional lead gen on its head and actually have people pay to join your email list?
Well, that's exactly what I did with a Pay What You Want Strategy
Note: This is a follow up to episode 287.
And if you want to get the complete guide to trying a PWYW strategy in your business, go to www.onehourfunnel.com/pwyw to learn more.
On this episode I tell you the unusual way I made $8,279 doing something I had to do anyways...
It's highly unusual and highly interesting (and you should consider doing it, too).
And if you want to see behind the scenes of my little experiment go to www.codyburch.com/experiment
What are you working on where you feel totally unprepared and un-ready?
Start before you're ready.
And if you want to follow along with my experiment (I'm building a brand new course business from scratch - no list, fans or followers) go here: https://codyburch.com/experiment
Ever notice that the closer you get to actually launching something important, tragedy strikes?
Now, I don't know why that is... but it's true.
Luckily there's a 3-step framework I employ to move through adversity.
Ever wanted to launch an online course but not sure where to start?
I made a handy checklist and you can get it here: https://www.onehourfunnel.com/courselaunch
And if you want to be part of my experiment go here: https://www.codyburch.com/experiment
Behind the scenes of my virtual event #FAMCON2020
Learn how I cut my hard costs by 90% while over 10x-ing my investment!
If you want to learn more about the Crew: https://codyburch.samcart.com/products/crew-coaching/
If you want to learn more about the Mini-Course Accelerator: https://codyburch.samcart.com/products/minicourseaccelerator/
Want to know how to build trust with your list before they ever work with you? Try a posture of service, not a posture of force.
Some people are ready to engage with you NOW. They want help NOW. They are in pain and you have the remedy NOW.
But, more people are not ready yet. They need time (for whatever reason).
No judgment... but whenever they're ready, here's how we can help.
It's warming up here in Colorado and with all the pools and bowling alleys still closed our liesure time can only mean one thing for my family:
All 3 of my boys were born here (my wife and I grew up in Texas) so we're constantly telling them how good they have it - we can drive 18 minutes and walk for 5 more and get completely lost in the wilderness.
Cool weather, chirping birds, and beautiful vistas at every turn.
There's only one problem.
When they get tired, they stop.
When they get distracted they stop.
When they get thirsty, hungry or a toe hurts... they stop.
I've hiked hundreds of miles (maybe thousands) since moving to Colorado in 2004.
My experience has taught me the ONE THING you never do on the trail as you push towards your goal is STOP.
Keep moving forward.
Out of breath? Slow down (but don't stop).
Thirsty? Sip water (but don't stop).
Toe hurts? Adjust your stride (but don't stop).
So what does this have to do with business?
Listen here to find out.
Something new: The Pay What You Want (PWYW) model.
Go to https://codyburch.com/templates to see the sales page.
Today we talk about the surprising new way I'm getting customers in May 2020.
I'm selling batches of my ClickFunnels templates on a Pay What You Want sale (just pay $1 and they're yours)...
I reveal why and how I'm doing this on today's episode.
Ever see someone in a street fight (most likely in a movie; depending on what part of the country you're in).
They get a crazed look in their eye... they've filed their teeth down into fangs and have brass knuckles - dramatic, I know; I'm just painting the picture.
Odds are in their favor they are going to throw a LOT of punches and sometimes those punches will land.
Today on the show I share my 2-step approach to getting more scrappy in your business.
You got this!
Breaking News: It's not about you.
I was caught up in my feelings about pivoting some parts of my business from in-person to online.
This week I hosted one of my flagship programs (formerly a 2-day live event) to a 1-day virtual event it went way better than I could have imagined.
On this episode we talk about how to get out of your own way and serve people.
Ever wanted to start a subscription business?
Today on the show I am AMPED to bring you my recent conversation with Stu McLaren from Tribe.
We talk about how to add a membership component to your business to create recurring revenue and help more people.
And, Stu is hosting a free workshop this month (April 2020) which you can (and should) register for here: https://codyburch.com/tribe
Last week we welcomed 14 new members into our private little FAM-ily here...
Today on the show I break down every element of the launch
- What worked
- What bombed
- What would I do differently?
Join Stu McLaren's workshop here: http://www.codyburch.com/tribe
Join the FAM waitlist here (reopening Aug 2020): https://www.onehourfunnel.com/waitlist
Are you focusing on the wrong things? Smart entrepreneurs would rather focus their effort on the 20% of "things" that bring 80% of the results.
Today, we talk about the WRONG things in your business and what you should be focusing on instead.
Funnels for Humans Workshop (link)
Join The FAM (link)
Feeling the pressure to make your amazing, awesome trainings, coaching, expertise or resources DEEPLY DISCOUNTED or... *gasp* FREE?
Today we discuss the difference in FREE and GENEROUS (they're not the same thing)
Free 3-Part Workshop Starting on April 3rd, 2020
Now is not the time to extract money from the marketplace.
Now is the time to focus on your top of funnel offers, lead generation, and influence growth.
Links: Webinar happening March 26th at 2pm MDT
See Ryan Deiss FB post:
We used to go to work for 8 hours (9 counting a 1-hour lunch break).
Kids used to go to school for 7 or 8 hours.
And for now, everything looks a bit different.
Here's the cool thing - we have an opportunity to transform the entire way we do business. We may not have 8 hours to ourselves while we're all working from home.
So how do we do "less"... and do it better?
Free Ads Course
Free Ads Book
First - We can never lose by making things too convenient for our customer.
Then - what to do during a global pandemic.
Last - learn more about my "easy button" here: https://www.onehourfunnel.com/get-started
Here's how to get more help with your online marketing:
1 - learn how to set up your ad account correctly here (free): https://www.onehourads.com
2 - learn how to get you ad campaign up and running here (free): https://www.onehourfunnel.com/adscourse
3 - learn how to get a funnel built in your business so you can get leads and sales using the internet (free): https://www.onehourfunnel.com/book
4 - have me build your funnel for you here: https://www.onehourfunnel.com/get-started
Ever play those machines at an arcade when you were a kid... the ones where you put the tokens in, they piled up, then a mechanical arm pushed them over the edge for a fat stack of tickets?
That's where I feel like I am now...
www.onehourads.com so you can learn how to setup an awesome ad campaign in just an hour.
Last week I had a promotion that, quite frankly, bombed.
Today we talk about
How to spot an unethical marketer
Why you need to keep showing up
What to do when a promotion fails (hint, see #2)
To see the funnel that is working go here: https://www.onehourads.com/book
To see the funnel that bombed go here: https://www.onehourfunnel.com/ethically-win
What if you ignored your fitness ALL YEAR then, on that 365th day you had the craziest workout you've ever had!?!
Would that one intense workout make up for all the lost time all year? Of course not.
Could you ignore your spouse all year then on February 14th try to romance her? Nice try...
Consistency is way better than intensity. No Hail Mary's. We're going to play better the whole game instead of making up for it at the end.
Don't be afraid of getting totally wiped out if your next project fails. Today we talk about fool-proof methods so you can take "survivable risks" in your business, demystify the strategies that are holding you back, recover if they fail... and move forward either way.
Have you ever wanted to use speaking to grow your business? Today on the podcast I have a great conversation with my friend Grant Baldwin who has a brand-new book you can go get TODAY.
Here's the link: https://thespeakerlab.com/successful-speaker/
If you've ever wanted to leverage speaking to grow your business, get paid, and build your platform... this is the definitive blueprint.
"You can't buy a win... but you can hire the guy that's gonna give you a chance!"
I love this quote from Ford V. Ferrari (though I probably butchered it.. hey you're not supposed to have your phones out in the theater.
Super important announcement this week:
The FAM is officially open (till Thursday 2/13/2020 at Midnight).
To register go to www.codyburch.com/fam
3 years ago I stepped out on my own after 11 years working a 9-5 job.
On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be.
No commute. No office. No co-workers.
I didn’t know what to do…
So I took the kids to school…
Went to the gym…
Wrote a blog post…
Updated social profiles…
Then I got to work. (The entire journey is documented on this very podcast)
In the last 6 months I have created courses, challenges, summits, hosted 2 live events, started a private membership (The FAM) and an app-only coaching program (The Crew)...
And today I reveal my #1 lesson over the last 3 years...
Today we go behind the scenes of my new free course, "How to Actually Set Up Your FB Ad Account." Basically, I set up a new ad account from scratch and recorded the whole thing.
To access to course, go here: https://www.onehourfunnel.com/adscourse
Once inside you'll learn:
⚙️ How to setup Business Manager correctly and why it’s better than a personal account
🚀 Why boosting posts can feel like a waste of money (and what to do instead)
🖥️ How to configure your Ad Pixel and use it to your advantage
🏛️ How to structure Campaigns for maximum impact
🚨 Common mistakes people make when running online marketing campaigns (and how to avoid them)
Whenever you have a major achievement in life or business, do you find yourself comparing yourself to others?
Are you caught in the comparison trap?
On this episode we talk about the #1 Thief of Joy in life and what to do to combat it.
Ever watch a rap battle and think, "I could do that."?
Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head.
So I began organizing rap battles in college.
And today I share what I learned about objection-handling from Eminem.
Prefer to read the full article? https://codyburch.com/articles/
Want to learn how to revive dead leads?
Let’s say you’re in real estate and you bump into someone at Starbucks.
While casually chatting they inform you they are considering selling their home in the next 6 months or so.
You make small talk about the market, new businesses moving into the area, the economy and how it may affect future home values.
Your coffee orders arrive and the agreement is made to stay in touch.
About 6 weeks later, at the exact same Starbucks, you run into them again.
How would that conversation go?
Would you jam 13 flyers in their face about homes in the area? Would you hand them a listing contract and a pen and demand their signature?
Of course not…
This episode will show you HOW to revive dead leads in your list and start the conversation.
All credit for this strategy goes to Dean Jackson and his incredible podcast, More Cheese Less Whiskers which you can listen to here.
“Cody! OHMYGOSH! I did what you said to do!”
“Really?” I slowly replied, scanning my recent memory of what she may be referring to.
“What did you do?” I asked?
“I joined a Facebook group with my exact target market in it… then I waited.”
I smiled for the next few minutes as she excitedly recapped a strategy we hatched to help her build authority, affinity, and organically add people to her email list.
She’s in my Crew coaching program, and today on the show I reveal the exact strategy we used.
P.S. Each year I work closely with a handful of business owners to personally help them grow their online business over a period of 6 months. I have 2 spots left. Interested? Email me at firstname.lastname@example.org with the word “CREW” in the subject line and I’ll shoot you the details.
In January 2019 I set an arbitrary goal: bench press 250 pounds.
This represented a gain of about 30 pounds over what I thought I could bench press.
Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press.
It was a dumb goal.
For starters, it was an arbitrary number. Why not 255? 245? 275? I just plucked 250 pounds out of the air.
Worse, it was finite. Meaning, when I hit my goal - what next? Do I stop going to the gym? Do I pick a new goal? Do I go take up yoga instead?
Numerical goals are for amateurs.
Run a 10K, lose 10 pounds, eat 5 vegetables.
Goals are for losers. Winners create systems.
Get the James Clear book here:
I’m declaring bankruptcy.
Throughout the year I hoard emails I wanna read (I have a folder titled “Good copywriting” that is FULL of launch emails, great stories, and 9-word emails).
I have saved folders in Instagram and Facebook. One is titled “Ads I like”; the other “Trainings I need to watch”.
As I peruse social media I’ll snag a great ad, article or video and catalog it as something that future Cody has to worry about.
I do the same with podcasts… I’ll find some obscure marketing or economics topic and download it for later.
… journals with the first 4 pages filled out from a conference in 2019
… sticky notes that look like I’m trying to solve some horrible crime (I’m just missing the red yarn)
… cards, flyers, mailers, magazines
… notes app is full of random ideas and musings
… Trello is overflowing with evil schemes and ideas
… my calendar is full of recurring appointments
On and on it goes.
By the time December rolls around I’m afraid to look in my mail sorter on the corner of my desk.
Digitally and physically there are half-built bridges, clutter and debris everywhere.
Declare bankruptcy on your calendar, desk, phone and commitments. Just delete everything. It sounds scary but it is incredibly exhilarating once you get started.
And if you’re like me - once you start decluttering it’s hard to stop.
Last week we filled our entire sidewalk with donations to be picked up by the Veteran’s org in town.
Our trash and recycling bins were overflowing with what we heartlessly discarded.
My podcast app is clear; those social folders empty.
I even Windexed my dry-erase board in my office (I know what you’re thinking - why did you use Windex if it’s dry erase? GREAT QUESTION - well, you see, I had things on that board for so long that the dry erase marker turns more permanent…)
So this episode is your permission slip to do the same.
Ruthlessly assess if those appointments on your calendar are necessary.
Will you ever read those magazines and emails?
Will those podcasts and audiobooks ever make it to your ear canal?
Do those auto-shipments from Amazon REALLY need to keep arriving as often as they do?
Trust me… it feels so good!
Start the new year off right. Declutter. Reorganize. Reprioritize. Then go crush it in 2020.
~ Cody “Clean Slate” Burch
P.S. I’m hosting a live in-person workshop next month in Colorado. It’s small (less than 10 people) and we’re going to actually get your promotions (funnels and ads) done and live. Would you like to join us? Email me (email@example.com) with “workshop” as the subject line and I’ll get you the details.
Wanna know how to derive some meaning out of your FB ads account? This episode shows you:
How to get a baseline for your ads
What to do next
When to scale or bail
Also, this episode is brought to you by my awesome book which you can get here: https://www.onehourfunnel.com/book
Like what you hear? Leave a rating / review!
Today's question from FAM member Andrew:
I wouldn’t mind hearing more about how you build as you go (to test and not waste time going the wrong way) instead of building out everything first and crossing your fingers
(By the way if you wanna join amazing humans in The FAM then go to the waitlist to be notified the next time we accept new members. https://www.onehourfunnel.com/waitlist)
OK - today I answer Andrew's question by going behind the scenes of my latest funnel launch.
Where do I start
How do I know if it's working
What do I change first
How do I avoid perfectionists' curse?
To see this funnel in action go here: https://www.onehourfunnel.com/book
What idea do you have sitting on the sidelines? Wondering what might have been? Will it perform? Will it fall flat? Will it soar?
You gotta get it out there - get in the game.
A month ago we were rear-ended (nobody hurt thankfully) and have been sharing a car since the insurance company decided to total our minivan.
Well, we finally found something we liked and went through the entire car-buying process at Carmax.
They are different... basically they take everything people hate about car shopping and do the opposite. You can sit in any car, test drive any car, the prices are set ahead of time, and the sales people are not pushy at all.
Today we unpack 3 lessons I learned from my experience and how you can incorporate them into your business so you can grow and scale more smoothly!
Where were you a year ago? Imagine where you will be a year from now. On this episode, Cody reflects on my 2019 was an incredible year and Y 2020 will be the best year yet. Then - go to www.onehourfunnellive.com to snap up your tickets 🎫
"Document your journey" they say...
Today I give you 2 great reasons to document your journey of growing your business.
Email me at firstname.lastname@example.org with what you're gonna do to take a step to documenting your journey.
And to get your tickets to the event go to www.onehourfunnellive.com
What do you do when you're staring down the gap between where you are and where you want to be? You need a plan! Here's how to get one
Then, go to www.onehourfunnellive.com and make a plan to come to the event so WE can make a plan for your 2020 marketing!
If you wanna train for the olympics, but have never swam before, do NOT worry about shaving your arms (yet).
Focus on what matters.
And then: go to www.onehourfunnellive.com to secure your seats at the best last event of the year.
Today we break down 2 unusual funnels for you - The Flying Funnel and The Medieval Funnel.
I'm always looking for more ways to serve my customers and get better results (for them and for me). And these 2 off-the-wall examples will inspire you to take action in your own promotions.
Then - go to www.onehourfunnellive.com and get your ticket secured so you can master funnels and ads in your business.
We mess up. Life isn't fair. The greatest product doesn't always win. So what are we going to do about it? We're going to focus on the fix... not the fairness.
Grab your ticket for One Hour Funnel Live here: https://www.onehourfunnellive.com/home
Your ideas are worthless.
They are valueless.
You have to actually implement them!
If you have an idea you've been kicking around you owe it to yourself to join me at One Hour Funnel Live in December in Denver. Go here to register your seat: https://www.onehourfunnellive.com/home
Welcome to November! Today I wanted to bring you up to speed on the journey so far. As I say in intro - this is your front row seat to watching me build a 7-figure business from scratch or die trying.
And... we're nearing the first milestone (cumulative 7-figures). Then it's 1 million in a year, then 1 million profit...
But, hey, we're on the way.
Meet up with me in person here: https://www.onehourfunnellive.com/home
In June 2019 Sarah just had an idea - she wanted to help baby's sleep through the night and help tired parents have a better life.
But she wasn't sure how to bring that idea to the world. She joined my coaching program, The Crew, so she could go faster.
And, boy, what a ride it's been.
Download your FREE copy of the Baby Sleep Cheatsheet
Website - https://throughthenightmethod.com
Pinterest - https://www.pinterest.com/throughthenightmethod/
Facebook - https://www.facebook.com/throughthenightmethod/
Instagram - https://www.instagram.com/throughthenightmethod/
And book your ticket to my live event here: https://www.onehourfunnellive.com/home
On today’s episode, we learn how I used a success path to more than double the enrollment in my private membership community. Learn what a success path is, how to use it in your business, and how I leveraged it to have an awesome enrollment. See you there.
I'm on the heels of my #100LeadsChallenge (which was awesome) and I am ALL about challenges in your business.
For me, it's great to take the FIRST THING you help people with - and package it in a fun 3- or 5-day challenge.
I've now run 2 challenges in my business and they have both been very profitable.
Well, today on the show I have the man himself, Victor Vento who walks us through how to do a challenge and how to spice it up with chatbots.
Victor has made quite the name for himself in the Chatbot community and has a 5-day challenge of his own kicking off next week.
Check out the episode then check out what Victor is doing with his challenge here: https://www.ventobot.com/challenge
Wanna go behind the scenes of Social Innovation Monthly (a monthly membership that sends out social media recipe cards)? When we last had Alyssa on the show, this was a BRAND new idea but she has since successfully and profitably launched out to the world and I wanted to hear how it went!
Alyssa is one of those people that I could chat with forever and one of my FEW repeat guests... (which goes to show you: be nice, do something interesting and I'll ask you back! Haha)
While promoting the #100LeadsChallenge this week (and it's not too late to join here) - I noticed something really cool. My page fans grew, my engagement grew, my website hits grew, my email list grew, my chatbot grew, my FB group grew...
I'll show you why and how on this episode.
Then, go register for the #100LeadsChallenge for free here: https://www.100leadschallenge.com
Want to know this ridiculously simple method to grow your business (that you're probably not using?)
This method (taught to me by Jay Fiset) will help you build better products, think more clearly about your clients and help you strike up partnership deals left and right.
What's left on your plate for the rest of the year? What milestones have you set and which ones have you hit? What's working for your business? Are you way ahead or way behind?
This episode explores how I approach annual planning and how my 2019 is shaping up so far.
The grand culmination of everything I'm doing will be wrapped up at One Hour Funnel Live in Denver. Secure your seats here.
Where in your life are you sitting on the sidelines and hoping to get picked by someone else?
To contribute to their book?
To speak on their stage?
To be on their show?
Something I've done over and over again is choose myself! You should, too. Listen now to find out why.
P.S. Want more in-person training and collaboration? Go to www.onehourfunnellive.com now to secure your seat December 17-19 in Denver, CO.
What do you do when you get bad results? Has it ever occurred to you that the bad results are the outcome of bad inputs?
Meaning, maybe the experiment was flawed from the start and it's not your fault the results were bad.
Today on the show we talk about how to test your funnels and ads before you ever draw a conclusion on them.
And, make sure you snag your ticket to One Hour Funnel Live here.
Ever struggle to forgive others? I know I sure do. How about forgiving yourself? Even tougher, sometimes, right?
Today on the show I talk about my experience with forgiveness and moving on in life based on a lesson I learned in the Columbine tragedy in 1999.
I know this episode is a bit of a diversion from the normal schedule but it's an idea I've been thinking through and need to get it out there. Enjoy.
I'd love to hear your thoughts on this episode and how it served you today. Send me an email at email@example.com and let me know.
Many consider "Breaking Bad" to be the best TV show ever (or at least of the last 20 years). I loved it when it came out and have been enjoying rewatching it in advance of the Netflix movie coming out in October.
As I'm enjoying it the 2nd time around I sorted through the horrible, degenerate, illegal things that Walter White did to find 5 juicy marketing lessons that we can all employ in our businesses. Enjoy.
How can you save AND use your money at the same time? Today on the show we welcome Caleb Guillams and he tells us how to do just that.
Caleb is the author of The And Asset, the host of the Better Wealth Podcast and the founder and CEO of Better Wealth Solutions.
On today's show we talk about his financial strategy (which is pretty fascinating) as well as MY favorite thing - we brainstorm how to get more leads and sales into his business.
I know you'll love it.
Find out more about Caleb here:
I see my business life as binary. Before I hosted a live event and after I hosted a live event. And this December 16-19 we’re doing it again. Go to www.onehourfunnellive.com to learn more and secure your seat.
What do you do when you feel called to something greater but you’re in “the gap?” You’re sitting in the waiting room waiting for your number to be called. But that’s where the growth happens. I don’t know who needs to hear this... but this episode is for you.
On one side you have the person that's super closed off and let's NO ONE in ever. On the other side you have some crying their eyes out in the name of "vulnerability" while they're metaphorically bleeding out on the floor. The answer lies somewhere in the middle - showing up authentically in a way that serves your target audience and let's them in to your world. You'll attract those that resonate you and (equally important) repel those that disagree.
Curious what to do or say as you want to show up more authentically on social media? Lots of people tell you to be authentic and to be vulnerable and a beer at all. I think that is a really bad idea. This episode is part one of a two-part series that discusses the vulnerability spectrum and just how much authenticity you need.
Ever get an email and wonder “do I know this person?!?” And then you furiously opt out? We don’t want to do that. On this tactical episode I show you exactly how to use Email Marketing in your business to help the fast, medium, and slow lane buyers. Go to www.onehourfunnel.com/five to see my weekly newsletter.
I had a great question from a listener named Andrew regarding Ep. 208 from this Labor Day.
1. How much money do I need saved up to make the transition
2. How do I make the transition with my current employer
3. What would you do if you lost it all and had to rebuild the next 30 days.
LOVE these questions and I unpack them today.
If you have any questions please email me at firstname.lastname@example.org and get the answers you need!
Want to know how to stand head and shoulders above the crowd when competing for the attention of those you seek to serve?
Want to ease the pain of "what the heck do I post" on social media?
Today, we jam on both topics: (a) "obvious boxes" and (b) "social media recipe cards".
Today's guest, Alyssa Light is a big thinker, has huge ideas and a huge heart. She is always looking for ways to increase peoples sense of belonging (including when she flagged me down at an event in Toronto earlier this year).
To learn more about Alyssa go to: https://www.socialinnovationmonthly.com
Ever wonder how to turn a passion into a side hustle? Then a side hustle into an actual career? Look no further than this episode. This Labor Day I’m showing you how to make the transition smooth and awesome. Hope you enjoyed the long weekend and I’ll see you soon!
Good news for you. Even if it feels like people aren’t watching, they are. They’re watching your promotions, they’re watching how you show up online and off-line, they’re watching how you interact with customers and leads and people and other Facebook groups, and watching how you treat your family and those around you. And at some point, when you make an invitation they will decide to join. The timing will be right. And you’ll realize that even though you didn’t know it, they were watching all along. If you wanna check out the training mentioned in this Episode go to www.morethanwordofmouth.com
I am wrapping up a three day conference in Toronto called tribe live. I joined tribe a year ago at this live event, and didn’t really do anything with it the entire year. Until last week. I launched my membership site and it was a great success and I are off to the races. Today on the show, I tell you the number one take away from this awesome conference with Stu McLaren. To sign up for the waitlist for the next time I open my membership- go to onehourfunnel.com/waitlist
On Wednesday this week I closed off the Founders Launch for my membership site - the first-ever chance someone had to enroll and get ongoing support with their ads and funnels.
Wondering how it went? I break it all down in this episode.
If you want to be the first in line to find out when The FAM opens up again, just go to www.onehourfunnel.com/waitlist and you'll be notified when we reopen later this year!
Ever notice that if you expect something to be hard it is? Or if you think something is going to be easy it tends to work out that way? Today on the show, we talk about how to surround yourself with people that will encourage you to be curious and will uplift and support you. And if you want to be surrounded by people that believe the same way, join The FAM. Learn more at www.onehourfunnel.com/famfounder
This weekend at the gym I had to swallow my pride and ask for a spot on a heavier lift than I was comfortable making on my own.
And that's also precisely why I'm creating a new membership community. To give you a spot when you need it.
Why are you putting this together?
Through spending close to a million dollars on Facebook ads and generating several million in sales for my private clients, then writing a book and hosting my first event in June 2019.... I noticed a gap in the marketplace for online entrepreneurs.
People avoided leveraging the power of online marketing (Facebook Ads and Sales Funnels) to get more leads and make more sales in their business.
“Why in the world are more people not doing this?” I asked myself. “The tools and tactics are simple and effective… there has to be a reason that people are shying away.”
Though I don’t know the full answer, I have a few guesses.
One - People don’t know “how”. This leads to procrastination or avoidance. The way to learn seems overwhelming (endless YouTube videos or so-called gurus charging thousands of dollars for a course to teach you).
Two - People don’t know “who” could help them. The only options seem like they’d cost thousands of dollars a month to have someone manage it for them, or hire someone on their team (also thousands of dollars a month).
Three - People don’t know “why” this all matters. They’re content to run a business based solely on referrals which leaves them woefully unprepared if/when referrals dry up.
OK… so what are you going to do about it?
I’m going to help. Introducing The FAM (which stands for Funnels & Ads Mastery). The FAM is a membership community where online entrepreneurs can master the art of getting more leads and sales with funnels and ads.
Cool. When can I sign up?
Founding members can join Sunday August 18th through Wednesday August 21st at 11:59 MST.
The kickoff party will be happening Monday, August 26th.
What does it cost?
Monthly members pay just $39 / month (normally $59/m, a savings of 34%)**
Annual members pay just $390 / year (normally $590/y; a savings of 34%)**
**Both membership levels renew at the founding members price for as long as you’re an active member of the FAM. If you cancel and rejoin you’ll be subject to the new, higher price.
I really believe that if something is worth doing, it is worth doing well. When I grew up in Texas I played football and was constantly reminded by the coach to operate with a sense of urgency. This was brought to my attention this week while I watch my oldest son start his football practice. And the same thing is true in business. If anything is worth doing, it is worth doing with a sense of urgency. What are you holding back on? Where in your life are you procrastinating? use this weekend and next week to get unstuck and to conduct your business and life with a sense of urgency.
Welcome to Episode 200 of the Cody Builds a Business Show! We did it!
To ring in the bicentennial of the show (started April 2018) I have a very special guest today - none other than FB Ads, marketing, and branding guru Nicholas Kusmich.
Learn more at http://nicholaskusmich.com/
Also take a minute to leave a rating and review on iTunes or wherever you get your podcasts, it really helps others find the show.
Lastly, if you found this conversation helpful please share with a friend!
Here's to 200 more episodes (and more!)
Whenever things stop working, we start to panic. We start to look for new ways to accomplish the goal that we set up for the first place. But what do we do when things start to work? I have a special membership offering coming out soon where we can work together on your finals and ads. To learn more email me at email@example.com
What inspires you? Let's get material here for a minute - watches, cars, vacations, restaurants, getting pampered, nice hotels? For me, it's luxury homes. It's the Parade of Homes happening in Colorado Springs this week and I've enjoyed looking at these awesome homes. I find it super inspiring. It gives me a vision and a belief for the future.
Also, remember to register for the Failed Funnel Summit here (before I take it down!)
Have a great weekend!
Today we feature yet another interview from the Failed Funnel Summit - Justin Wise.
Justin shares the tragic story of what happened when he tried to launch a membership site... crickets.
To hear the other 14 interviews make sure you go to www.failedfunnelsummit.com to check 'em out!
What happens when we fail? Do we give up? Do we throw in the towel? Do we go back to her last job and beg for our position back? No! Of course not. We learn from our mistakes. We pick ourselves up, dust ourselves off and try again. That’s the secret to success as an entrepreneur. Try lots of things, knowing some of them won’t work out, and trying again. Today on the show, I talk about failure with my friend Yuri Elkaim. To register for free go to www.failedfunnelsummit.com
Ever wanted something to work so bad, and you felt like you were on the verge of greatness and it ended up being a huge letdown?
That's why I put together the failed funnel summit. It's 15 entpreneurs' take on what didn't work right in there business.
Go to www.failedfunnelsummit.com and register now (free).
Today's chat is with Karan Nijhawan from The Giving Circle and Jube.ca
Karan is a master of face-to-face community building through live interactions (wine, dinners, events).
Enjoy the chat and then head on over to register for the Failed Funnel Summit to hear what 15 entrepreneurs had to say about their biggest funnel failures.
If you were looking to make an improvement in an area of your life, personal or business, it’s important to measure what you are seeking to improve. Whether it’s losing weight, or closing a higher percentage of your clients, or getting cheaper leads from Facebook, in order to grow and to improve we need to know our key metrics and our key measurements.
Today's conversation is with Sam Bennett - the founder of The Organized Artist Company and author of 2 awesome books.
We talk about her journey to where she is now (which includes acting, comedy, improv, writing and a bunch of others), as well as the difference between being creative and being artistic.
Sam also gives me a great pep talk at the end on how to make actual progress and end procrastination for good.
Start Right Where You Are
Get It Done
We have moon landing fever here at the Burch house. Experts say that the declaration, the decision to go to the moon was the hard part. The rest was just science. Whenever you’re ready go to www.onehourfunnel.com/five to sign up for the Friday Five newsletter.
I did it again! Today we have another great conversation with a super-smart human that has a skill set that I lack.
Her name is Laura Beauparlant and she's the founder of Lab Creative (https://www.labcreative.ca/) and the author of the brand-new book Brand Chemistry: How to attract the right clients - and keep them. (https://brandchemistrybook.com/)
We talk all about branding and swap stories of our favorite brands (and some of our least favorite brands as well).
Enjoy this conversation with Laura and then go grab a copy of her brand-new book here: https://brandchemistrybook.com/
We did a bit of spring (well, I guess Summer) cleaning around the house this weekend...
And it got me thinking - what else do we have to clean up around here?
Are there business relationships we need to say "good-bye" to?
Deliverables in our business? Possibly a client we need to fire?
Use these long summer days as a chance to check in and see if there's anything you can say "good-bye" to and either delegate or delete.
Thanks for listening!
As business owners, sometimes we think the value is in the volume. That’s not true. In fact, it’s exactly the opposite. The more that we can curate our subject matter and distill it down into the basic components, the more value we add to our audience. As you go into this weekend, think about how you can curate everything you know about your area of expertise so you can serve your clients better.
8 months into my entrepreneurial journey we took a family trip to Disney World. In the weeks leading up to the trip I was FREAKING out b/c I knew it wouldn't function as smoothly without me at the helm. Ever feel that way?
You (or a loved one) gets ill, or you go on that hard earned vacation only to find that things suffer while you're gone.
Enter Diane Mayor! She is a business strategize and helps people just like us "lifeproof" their business.
Enjoy this chat with Diane (all the way from Dublin), and when you're done, check her out here:
IG: diane_mayor and website: https://dianemayor.com/resources
Today we chat with my friend Matthew Patti (http://matthewpatti.com/)
This podcast just went intercontinental (he hails from Australia) and we talked about what his life and career is like as a "Scale and Consciousness Coach."
I loved this conversation - enjoy listening to me try to piece together these new, big ideas that I haven't talked about before. I'm like a baby giraffe learning how to walk!