Revenue Champions

Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022,  the demand generation movement, globalisation and more.

Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Fernando Amaral, VP of Marketing @Landbot about his own podcast success with Ungated Marketing, achieving 10,000 podcast listeners in just 30 days. In this episode, Alice and Fernando discuss how to plan a podcast, important metrics to track, attributes of a successful podcast and more.

Welcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more.

Jon talks to Sunil Kumar, CEO & Co-Founder @TrainYo about equal opportunities in tech sales. In this episode, Jon asks Sunil about his successful sales training, acquiring SalesLife, wellbeing in sales and more.

Welcome to another Revenue Champions cold calling special. This episode is being hijacked by Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting. They will be putting Cognism’s Joe Harlowe to the test by challenging him to cold call prospects live, whilst giving actionable training tips along the way.

This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more.

Welcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft cold calling scripts, handle objections and ultimately take prospects from cold to meeting booked. Followed by a live analysis of real-life cold calls.

Jon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment.

Alice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more.

Jon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more.

Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.

03:50 - Partner marketing

05:05 - Prioritisation

17:44 - Retargeting campaigns

22:18 - Tech stack

Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more.

Podcast Slides: https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf

Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more.

William Gay speaks to Josh Braun, Founder @Josh Braun Sales Training all about bringing a completely cold prospect to a yes. In this episode, William talks to Josh about his Badass B2B Growth Guide, the “poke the bear” method and asks questions from Cognism’s SDR team.

Jon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech. In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should implement today, success stories and more.

Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM,  how to measure success with ABM, the typical set up for ABM execution and more.

Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more.

Alice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more.

Jon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more.

Jon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and more.

Alice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more.

Jon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the biggest challenges for sales teams and more.

Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more.

Jon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, the secret to growing a successful sales team, importance of marketing and more.

In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more.

Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets.

In this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start to innovate.

In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel.

Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bottom line.

The ultimate B2B podcast, brought to you by Cognism.

Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director.

A podcast where we interview leaders, experts, and entrepreneurs in the B2B space

Giving you the tips, tricks, and hacks for you to grow and scale your B2B business.

Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth.