
Confessions of an SEO®
By Carolyn Holzman


The DEMISE of DMARGE - Season 5, Epi. 21
Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/rank-tracker?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025
In this episode I do a compare and contrast between an honest and transparent sharing of an established publisher who got caught in a helpful content snare and my analysis of sites that I consulted on before that led me to discover what was the culprit.
Spoiler alert.
The experience and my analysis lined up perfectly.
Then I shared my own examination of the site aided by Google LLM. And then a path to recovery but not by undoing what is there but by getting the site to be classified as a specific type of site that by all experiences is exempt from HC rules.
We're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/
Last week's episode - https://www.confessionsofanseo.com/podcast/google-agrees-with-me-about-toc-links-season-5-ep-20/
Mentioned in the show:
The Article: DMARGE
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Luc - I was just kidding about leaving a tip link. You've paid enough to get to the truth. Feel free to reach out if you need any assistance in the future.
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Google Agrees With Me About TOC Links - Season 5, Ep 20
Thank you to Ahrefs for sponsoring this episode. Click here to get started with https://ahrefs.com/site-audit?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_202
This week I found out that Google Search Team agrees with me - Table of Content links are hurting people's sites.
Thanks to the generosity of Tomiko Harvey, she compiled some observations from that closed door, no camera meeting and wrote about it on her blog and made a couple of videos.
But this just isn't about bringing BAD news to the TOC conversation, I'm bringing good news - don't look now but we're close to having a TOC wordpress plugin that does NOT "confuse" Googlebots. Fix The Canonical Scoring In Helpful Content
Last week's episode - https://www.confessionsofanseo.com/podcast/aint-hard-to-follow-1000-cows-season-5-episode-19/
Mentioned in the show:
Read the article first:
https://tomikoharvey.com/google-creator-summit-review/
Video 1
https://www.youtube.com/watch?v=u_2GpDPjH-4
Video 2
https://www.youtube.com/watch?v=9yHjwZFV95o
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Ain't Hard To Follow 1000 Cows - Season 5, Episode 19
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Keyword Explorer
https://ahrefs.com/keywords-explorer
In this week's Confessions I am sharing the data breakthrough on my Helpful Content Analysis.
Short answer. What if Big Data Obscures what can only be seen at the atomic level of a site - two urls, one day, one search term?
Last week's episode - Meet GoogleOther
Mentioned in the show:
Confessions Season 5, Episode 8 Trad Keyword Research Failing Us - inspired by Dale Bertrand article on Search Engine Land
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Ahrefs Web Analytics - https://ahrefs.com/web-analytics
Youtube Channel -Confessions of An SEO®
https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

First to Crawl, Chance to Index - Meet GoogleOther
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Web Analytics.
In this week's Confessions I'm introducing my field observation about GoogleOther crawler that comes to new content with a Google build.
Its kind of a creepy crawler.
But it throws page URLs into the crawling system like ball machine over the plate. I share the crawl data from three new sites, their GoogleOther data during an update and afterwards.
Last week's episode - Accidental Indexing Momentum: From 1 page indexed to 57 in 3 days
Mentioned in the show:
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Ahrefs Web Analytics - https://ahrefs.com/web-analytics
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Accidental Indexing Momentum: From 1 page indexed to 57 in 3 days
Thank you to Ahrefs for sponsoring this episode. Click here to get started with Ahrefs Webmaster Tools.
In this week's Confessions I share the results of a test that I was running subconsciously!
OK, it was by accident that I set this up but WOW did this give a glimpse into how a tiny little line of code is powerful regardless of how you set it.
Learn from my "test" and take advantage of the power of this information.
Don't just try not to hurt your site, follow the best practice, check your work and this will lead you to create a healthy relationship between Google's crawling system and your site.
Last week's episode - SEO Weather SERP inversion
Mentioned in the show:
Advanced Robots.txt Optimizer & Editor
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Ahrefs Webmaster Tools - https://ahrefs.com/webmaster-tools
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

SERP Inversion - Season 5 Episode 16
Today I'm going to a new hunch about the volatility in search results as measured by the SEO weather tools like Semrush and others. SEO tools that measure the volatility within the results on a daily basis.
Conventional wisdom would say the times when the volatility is high is NOT the time to take measurements with SEO tool that use correlational math - like Cora SEO software.
But is that true?
What else might be at work specifically in the LOW volatility times?
This week's Confessions offers a unique viewpoint on how to interpret low and high volatility in the SERPS and how knowing WHEN to measure could make the difference in your SEO game.
Mentioned in the show
https://www.semrush.com/sensor/
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Indexers Gotta Index, right?
Accidentally, I learned that THIS episode is the 200th episode of Confessions of an SEO! Yay me!
I’ve learned a lot and this week I’m going to go through three ideas or conceptions that the SEO community holds in regards to indexing that I’d like to debunk.
1. Indexers index content because they have a special door into to Google
2. Indexers produce a crawl on demand - think Google’s indexing API
3. Every article online about indexer comparison data is current and accurate
Mentioned in the show
https://www.searchlogistics.com/learn/seo/link-building/backlink-indexers-test/
https://www.penzu.com/robots.txt
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Is this the Golden Age or Gilded Age of AI
Wasn't sure exactly what the topic was this week until I just stopped thinking about it - and it came.
In today's show I talk a little about one of my favorite time period and place of my movies and books and smash right into wondering if this is the Golden Age or Gilded Age of AI.
Hope you enjoy it.
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Just EEAT it!
Finally, now we know what EEAT is about - not!
But what we do know is what it is NOT and that many in our industry have been claiming they did something that according to John Mueller is just not possible.
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

The March Core Update of 2025 is Over!
Yes, that is my data-driven analysis from server logs - its over and the whole process is nearly complete.
In this episode I talk about the new Chrome bot seen on March 20th and how a news story from February was discernible within server logs.
I kid you not.
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

March 2025 Core Update and Indexing API
This week it would wrong of me not to talk about the current running Core update that started on March 13th. Something very interesting is under the hood and "might" be the reason there aren't a lot of anecdotal gnashing of teeth.
Also in this week, I break down how I KNOW with certainty that Google's Indexing API is useless for the average site.
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

What 16 Million Pages Can Say Part 2
So much data, so many things to talk about.
If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.
Mentioned in the show
Part 1 of What 16 Million Pages Can Say
[insert link here]
Article on Indexing and Serving Data on 16 Million Page
https://indexcheckr.com/resources/google-indexing
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

What 16 Million Pages Can Say Part 1
What a load of data! That's what I thought when I read a new analysis from LinkCheckr on 16 million pages and their state of indexing.
If you want to get the skinny on this data through the eyes of an indexation and serving expert - you won't want to miss this.
Mentioned in the show
Article on Indexing and Serving Data on 16 Million Page
https://indexcheckr.com/resources/google-indexing
Trad keyword search episode
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Trad Keyword Research Failing Us
Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.
But data reveals that "trad" keyword research is not getting us what we or our clients want.
There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880
Mentioned in the show
https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880
https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Anchor Links OK But Not All Are - Season 5, Episode 7
Where do you get your SEO knowledge?
How much information out there is just a repeat of what you can read already and perhaps walk away with a higher understanding from the original?
I call article like the one I talk about today as Fast Food SEO journalism. And its everywhere.
I happen to have a passion about Table of Content links so when there's an article that implies Google says # in URLs are OK - I want to know what precisely is being discussed.
Mentioned in the Show -
Search Engine Journal article - Google reassures that #anchor urls in gsc are okay
John Mueller post on Bluesky - post
George Carlin - Baseball vs Football
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Content Over the Threshold - Season 5, Episode 6
In this episode you will hear about one of my test sites that took a "dirt nap". If you don't know what that means, count yourself lucky!
Mentioned in the Show -
Last week's episode where I shared my threshold detailshttps://www.youtube.com/watch?v=dcL6uHMkepw
Youtube Channel -https://www.youtube.com/@ConfessionsofanSEO
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Tools that I use and recommend:
Indexzilla -https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship -https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a reviewhttps://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Healthy Relationship Between Site and Search - Season 5, Episode 5
In this episode we're gonna get to brass tacks on backlinks and reasons why if you build them on sites or in a fashion that is NOT going to permit Google to take them into the index and/or serve, you're wasting your time.
Think of this as know before you go with that backlink source.
Get 45% off Magic Mind bundle with my link:
https://magicmind.com/confessions
#magicmind #mentalwealth #mentalperformance
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Mentioned in the Show -
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (indexing service)
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Scale Ruins Some Things - Season 5, Episode 4
Have you had "scaling" conversations without know they were "scaling" conversations? How much of our time could be saved if we figured out if it NEEDED to be scales vs just assume everything worth doing is ONLY worth doing if you can scale it.
Get 45% off Magic Mind bundle with my link:
https://magicmind.com/confessionsjan
#magicmind #mentalwealth #mentalperformance
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Mentioned in the Show -
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (indexing service)
On page analysis tool - use it most every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Helpful Content - Patent or SERPS? Season 5, Episode 3
Welcome to Season 5 of Confessions of an SEO podcast!
This week I unpack a discussion on what do you do when Google Patents say one thing and the SERPS imply another? How can both things be true at the same time and our heads not explode?
Get 45% off Magic Mind bundle with my link:
https://magicmind.com/confessionsjan
#magicmind #mentalwealth #mentalperformance
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Mentioned in the Show -
Article about Patent Transparency - Do As I say, Not as I Do
Bruce Clay Article about Google Granted New Similarity Patent
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (indexing service)
On page analysis tool - use it most every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Schema Screaming - Season 5, Episode 2
Welcome to Season 5 of Confessions of an SEO podcast!
In this episode I'm sharing my schema testing data at least as how it stands here in January 2025.
You can find my test write up on this page - https://bit.ly/indexdetector - slight scroll down to the words "Schema Testing on a BLANK page testing write up"
And in the YT thumbnails - you'll find the video where I screen share my way through the test write so you can follow along.
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Mentioned in the Show -
Season 5, Episode 1 - SEO Expertise and More (Confessions Youtube Channel)
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (indexing service)
On page analysis tool - use it most every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

SEO Expertise and Lack of Awareness - Season 5, Episode 1
Welcome to Season 5 of Confessions of an SEO podcast!
In this episode i talk about an article about a Search On The Record podcast from Google engineers.
https://www.searchenginejournal.com/google-podcast-discusses-seo-expertise/536606/
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Interview with Jesper Nissen
https://www.youtube.com/watch?v=LssaigpBYiI
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (LAUNCHED!!!)
On page analysis tool - use it most every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Final Episode - Happy New Year's Eve - Season 4, Episode 50
Final episode of Season 4!
Wishing you and yours a wonderful, warm, expansive New Year!
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Mentioned in the show:
https://www.youtube.com/watch?v=LssaigpBYiI
link to the Monday training -
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (LAUNCHED!!!)
On page analysis tool - use it most every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

An SEO Christmas Eve - Season 4, Episode 49
This is one of the last 2 episodes in Season 4.
As I started to update my indexation history log, I saw that as of today this is my 1200th day of testing. Round numbers are fun and sobering too!
https://g.co/kgs/xXDzBNf <-------- Crawl or No Crawl Knowledge panel
Mentioned in the show:
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (LAUNCHED!!!)
On page analysis tool - use it most every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

SEO Testing - A Reality Check - S4, Episode 48
This week I am sharing a very sensitive topic about SEO testing. At least, sensitive to me.
Publishing a test and claiming it did something matters. There are protective measures in SEO testing as I learned it -
1. the test set up
2. the peer review using known search engine and indexation behavior to ensure that the test was indeed TESTING the hypothesis
3. a conclusion indicating if results were clear, absent or mixed aka inconclusive
It is the responsibility of the seo testing community to protect the trust we have developed over the past 10 years of testing. Without it, why would anyone believe what we share?
Mentioned in the show
Season 4, episode 42 - Helpful Content System Does Not Read Content
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (LAUNCHED!!!)
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

The Journey is as important as the SEO destination - Episode 47, Season 4
Too much outcome, not enough journey
In this episode are updates about what I'm working on and things I want to get better at in 2025.
Mentioned in the show
Season 1, episode 2 - Why I Dislike Working With SEO Clients
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (Coming Soon!)
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

Helpful Content in all the wrong places - Season 4, Episode 46
Looking for (helpful) content in all the wrong places
In the countdown to the end of 2024, I talk SEO testing groups, not so Helpful advice for Helpful Content and look into 2025 for what I'd like to experience in the new year.
Mentioned in the show
ENTITY ELEVATION BLACK FRIDAY OFFER
All the pricing and discounts can be found at https://www.entityelevation.com/
Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing group.
https://www.entityelevation.com/?add-to-cart=5742
Regular Black Friday Entity Membership - $797 for 3 months then $297/mo
Both Memberships receive access to the Local Surge v2, OTS SEO Journey, Digital Accelerator Workshop, and Zippy Vitals Course.
Standalone Modules
Local Surge v2 - $797 (reg. $997)
https://www.entityelevation.com/local-surge-v2-course/
Local Surge v2 SOPs - $997 (reg. $1497)
https://www.entityelevation.com/local-surge-v2-sops/
Digital Accelerator Workshop - $47 (reg. $97) - Starter workshop for anyone wanting to learn about digital marketing a Local Business.
https://www.entityelevation.com/workshops/business-accelerator/
Tools that I use and recommend:
Indexzilla - https://www.indexzilla.io (Coming Soon!)
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

Results on Helpful Content Classifier Testing Does HC read? - Season 4, Episode 45
Test results are in!
Finally we have some data that gives us signals if the Helpful Content System Classifier is reading our content between the optimizations.
Mentioned in the show
https://forms.gle/6GNwkHYDebjdfYU37
I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years.
ENTITY ELEVATION BLACK FRIDAY OFFER
All the pricing and discounts can be found at https://www.entityelevation.com/
Special Annual Entity Membership - $1997 - Includes a special bonus access to our NEW SEO testing group.
https://www.entityelevation.com/?add-to-cart=5742
Regular Black Friday Entity Membership - $797 for 3 months then $297/mo
Both Memberships receive access to the Local Surge v2, OTS SEO Journey, Digital Accelerator Workshop, and Zippy Vitals Course.
Standalone Modules
Local Surge v2 - $797 (reg. $997)
https://www.entityelevation.com/local-surge-v2-course/
Local Surge v2 SOPs - $997 (reg. $1497)
https://www.entityelevation.com/local-surge-v2-sops/
Digital Accelerator Workshop - $47 (reg. $97) - Starter workshop for anyone wanting to learn about digital marketing a Local Business.
https://www.entityelevation.com/workshops/business-accelerator/
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

Over the Shoulder Launch into An Update - Season 4, Episode 44
Well, its not REAL SEO testing until you do it a couple more times. In this episode you get to listen over my shoulder as I launch two more tests in the ongoing series of "Does Helpful Content "READ" the words between our optimizations?"
Its really my effort to demonstrate that HC is completely topical, even if there's a dash of technical seo in it that the engineers forgot to account for - or if they did, they couldn't.
Mentioned in the show
https://forms.gle/6GNwkHYDebjdfYU37
I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years.
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

November Core Update, Really Google? Season 4, Episode 43
Just when we thought we might get out of a Q4 Black Friday Google Core Update - they go an toss one in the mix on a monday - 3 weeks before Black Friday. To reward those that read these notes -
Mentioned in the show
https://forms.gle/6GNwkHYDebjdfYU37
I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years.
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

Helpful Content System Does Not Read Content - Season 4, Episode 42
Its early in the testing timeframe and it woud appears that the Helpful Content System does NOT read content - at least in a way that relates to your writing style.
But there DOES seem to measure something.
To reward those that read these notes -
https://forms.gle/6GNwkHYDebjdfYU37
I'm inviting you to get your content indexed on my dime during the Alpha Test phase on IndexZilla - my indexer that was hatched from all the indexation testing data gathered over the past 3 plus years.
Mentioned in the show
https://spotifyanchor-web.app.link/e/pzdKdZGuvNb
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

I'm Your Huckleberry - Test to know if Helpful Content System Actually Reads - Season 4, Episode 41
When it comes to getting advice from the SEO community about how to get out of a Helpful Content Update Smackdown, most of the advice implies that the HCS ACTUALLY reads your content.
OK, I'm your huckleberry!
Let's test.
In this show I share more of the history of seo testing from the early days of 2015 -to today - and why I'm more than happy to test to see if the Helpful Content System actually reads content to determine if its "helpful" or not.
Mentioned in the show
https://spotifyanchor-web.app.link/e/pzdKdZGuvNb
Magic Mind - Special Offer - use coupon code SEOPod20
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

Does Helpful Content System READ content? - S4, Episode 40
Couldn't get my mind off Kyle Roof's groundbreaking contest entry that ended up providing evidence that Google doesn't read.
Got me to wondering - does Helpful Content System read? So many people are advising that content has to be written more helpful, maybe it does?
Mentioned in the show - Last week's episode
https://spotifyanchor-web.app.link/e/pzdKdZGuvNb
How Kyle Roof Got SEO Famous by Kyle Roof
Updated Automated Content Spam
Google Loophole Writeup on Latin Site
Magic Mind - Special Offer - use coupon code SEOPod20
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA
https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881/episodes/no-such-thing-as-helpful-conte-227270513

Hitting Google Like a Hurricane, Season 4, Episode 39
This past week was a bit of a roller coaster ride for many people in the US.
Got me to thinking of a time when an SEO showed Google no mercy and gave us SEOs something that forever changed our view about Google.
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

No Such Thing As Helpful Content - S4, Episode 38
I realize that is a bold claim. If you're looking for helpful content you're looking in the wrong place -
I'm a bit of a radical on Helpful Content because I bring data. And so far my theory and fixes have held up- even GOOGLE confirmed what I found so far and even gave me the names of the things the Helpful Content System is programmed to measure.
Finding it was actually the easy part. Applying it is what separates us as SEOs.
Mentioned in the show - Last week's episode
https://spotifyanchor-web.app.link/e/pzdKdZGuvNb
Magic Mind - Special Offer - use coupon code SEOPod20
and
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
Tools that I use and recommend:
On page analysis tool - use it every day.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Forbes is the new Reddit - Season 4, Episode 37
This was a big week - talked about the loss of the google cache AND how it impacted the indexation testing.
THEN - The article by Lars Lofgren
CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them
Another reason why news sites are exempt from being held to the same standards of Helpful Content System.
Magic Mind - Special Offer - use coupon code SEOPod20
and
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
Good news on the indexer front. Can't wait to share it!
You can text Confessions - 512-222-3132
Check out my HCS guide ($)
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
https://www.semrush.com/blog/seo-podcasts/
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Site Reputation Abuse Enforced Manually - Why?
In this episode - the return of an early type of segment called - The Facebook Question Grab Bag - if you've ever wondered which keywords belong in the same article or a separate one, I'll share how I do this process.
Then we
The article in Linkedin-
Google Leaked Documentation and the Helpful Content System
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
Good news on the indexer front. Can't wait to share it!
You can text Confessions - 512-222-3132
Check out my HCS guide ($)
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Walking on Sunshine - Season 4, Episode 35
You've heard me complain about Google - but today is not that day - I went positive and chose today to list the top 3 things that I'm grateful for about Google -
Things mentioned in the episode -
What Happened With My First SEO Client
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
Good news on the indexer front. Can't wait to share it!
You can text Confessions - 512-222-3132
Check out my HCS guide ($)
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Getting Stung By Your SEO Company - Season 4, Episode 34
This episode did not come easy. It became more of my mini-version of the road to Ninevah - to quote Jonah, "do I really have to do this?"
Yeah. I did.
The curse of being able to see what is going on in an SEO strategy from the outside, is the inability to unsee it.
I did not name names because I wanted to speak freely about my opinion about what I saw.
Figuring this out, brought me no joy.
Things mentioned in the episode
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
PLUS big news on the indexer front. Can't wait to share it.
You can text Confessions - 512-222-3132
Check out my HCS guide ($)
Ep 22 - What's Canonical Got To Do With It
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

One Rule To Wring Them All - Season 4, Episode 33
Indeed, One Rule to Wring Us All - pardon my Lord of The Rings pun today. I watched several LOTR adventures over the holiday.
Today I went a little more into why we need to put field data into context. What questions can what we see tell us?
Let us not be satisfied with repeating data without context.
PLUS big news on the indexer front. Can't wait to share it.
Things mentioned in the episode
Wix Studio - The intuitive way for agencies and enterprises to design exceptional sites
Magic Mind - https://magicmind.com/seopod
COUPON CODE - SEOPOD20
You can text Confessions - 512-222-3132
Check out my HCS guide ($)
Ep 22 - What's Canonical Got To Do With It
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

ReBroadcast - WOW! All the Blue Socks - Google Parameter Tool Gone
This week I thought while I was on the road - it was time to revisit my conversation with Ted Kubaitis from 2022 in anticipation of Google sunsetting the parameter tool in Google Webmasters.
Its particularly poignant given all the recent parameter issues and well, canonical if I'm being honest.
Did everything turn out as Google planned?
You can text Confessions - 512-222-3132
Check out my HCS guide
Ep 22 - What's Canonical Got To Do With It
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Spontaneous Something - August Core Update - Confessions Season 4, Episode 32
Well, I hope you're happy - we got the update some of you were hoping for - or as I like to call it Spontaneous Something.
Indexation is doing something and then I went through possible explanations of what we might be seeing because if I KNEW what we were seeing, I would likely have signed a non-disclosure with Google.
You can text Confessions - 512-222-3132
Ep 22 - What's Canonical Got To Do With It
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
Shameless Self Promotion
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Googlebot Worthy - Season 4, Episode 31
This week's show is a gentle rant. It started innocently enough talking about an article of a published test on Javascript and Googlebots.
Last week's episode
Mystery of the Negative SEO Canonical
You can text Confessions - 512-222-3132
Check out my HCS guide
Ep 22 - What's Canonical Got To Do With It
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

The Mystery of the Negative SEO Canonical
In this week's show I share my trip down the rabbit hole that brought me right back to where I am.
Here are links to the articles discussed in this episode.
Tom Anthony Bug Bounty Details
Check out my HCS guide
Ep 22 - What's Canonical Got To Do With It
You will want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

The SEO Struggle Bus - Season 4, Episode 29
In this week's show I briefly review this summer's episode's so far. And then I hit the ground running on what I'm calling The SEO Struggle Bus. There's a reason it is a struggle.
Helpful Content should be called UnHelpful Content to Google and then it would make more sense.
Ep 22 - What's Canonical Got To Do With It
Ep 24 - Fast Food SEO
Ep 25 - An Eye For An Eye SEO
Ep 26 - Buying is HARD
Ep 27 - Schadenfreude SEO
Ep 28 - Get Curious
NEW SERVICE: Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation.
email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery.
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Here's a test - please click on this link
American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Get Curious - Season 4, Episode 28
Welcome to Season 4 Episode 28 of Confessions of an SEO
Episode 7 of Confessions of an SEO Mountain Edition 2024.
In this week's show, I talk about what might be an inflection point for many agencies and seos. Its time to get curious, it's time to learn from the serps and stop telling Google it's all their fault.
If you're trying to follow the puck, you're already late.
NEW SERVICE: Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation.
email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery.
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Here's a test - please click on this link
American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Schadenfreude SEO - Season 4, Episode 27
Welcome to Season 4 Episode 27 of Confessions of an SEO
Episode 6 of Confessions of an SEO Mountain Edition 2024.
This week’s topic is Schadenfreude SEO - yes that is German and I’ll connect it together.
My passion is forensic seo. SEO is always problem solving but in my case I get to work on sites because it’s a bad problem.
I call this twisted joy 'Forensic SEO aka Schadenfreude SEO' - where I play detective on digital disasters and secretly revel in every clue.
I could be a bad person, or do I just take exceptional professional pride in this work?
NEW SERVICE: $349 for a Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation.
email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery.
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Here's a test - please click on this link
American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/conc-s-rankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Buying IS Hard, Season 4, Episode 26
Welcome to Season 4 Episode 26 of Confessions of an SEO
Episode 4 of Confessions of an SEO Mountain Edition 2024.
In this episode I share an interesting PRE-SALE interaction that illustrates further than buying is not as easy as it looks!
NEW SERVICE: $349 for Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation.
email - confessions@americanwaymedia.com to get on the list and get on your way to a recovery.
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford even $10, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Here's a test - please click on this link
American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
Cora Software https://bit.ly/confessionscora
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/confessionsrankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Eye For An Eye SEO - Season 4, Episode 25
Welcome to Season 4 Episode 25 of Confessions of an SEO
Episode 3 of Confessions of an SEO Mountain Edition 2024.
This episode is subtle, well, it is ABOUT something subtle. Human behavior and how hard it is to take in new information when we know what we know.
How challenging it came be and yet, its kind of easy eventually - something comes in hot and totally new eventually becomes accepted as if it was ALWAYS that way.
I reference the episode from April 17th 2024 - The Three Stages of Truth https://www.listennotes.com/podcasts/confessions-of-an/3-stages-of-truth-season-4-47SfIYHN3VK/
If you have questions or topic ideas, I want to hear from you - You can text Confessions - 512-222-3132
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Here's a test - please click on this link
American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
Cora Software https://bit.ly/confessionscora
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/confessionsrankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

Fast Food SEO Season 4, Episode 24
Welcome to Season 4 Episode 24 of Confessions of an SEO
Episode 2 of Confessions of an SEO Mountain Edition 2024.
This week brought my voice back and the jet lag induced exhaustion seems to be behind me.
While I was sleeping it off seems like the world kind of got a little interested in my theory that sites that were hit by the 2023 September HCU after seeing impressions increase like crazy in the spring/summer AND that were using TOC links on all their content - was due to the canonical attribution system not working - or not working for a while.
An unintended side-effect was the number of assumptions in the industry about the transparency (or lack thereof) shining through many of the objections to the possibility that the canonical attribution system either is or has been uncoupling jump links from the listed canonical.
Some even just focused on ONE THING - namely the URL with hashtags. Jump links have hashtags as to other html features - languages, comments etc
Sitelinks are a display feature in SERPs as a visual display of the TOC jumplinks. The fact they CAN appear in SERPS does not provide proof that the canonical attribution isn't broken.
If you have questions or topic ideas, I want to hear from you - You can text Confessions - 512-222-3132
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0.
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
Here's a test - please click on this link
American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
Suggest podcast topics on Confessions Hotline - 512-222-3132
Some tools I use and recommend:
Cora Software https://bit.ly/confessionscora
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/confessionsrankweek
For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click!
Confessions of An SEO <----------click here to help me with another test.
Interested in supporting this work and any seo testing?
Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support -
An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881
You can find me on
American Way Media Google Directly
AmericanWayMedia.com Consulting Agency
Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132
Music from Uppbeat
https://uppbeat.io/t/doug-organ/fugue-state
License code: HESHAZ4ZOAUMWTUA

What Happened in Kelowna Definitely Won't Stay in Kelowna - Season 4, Episode 23
Welcome to Season 4 Episode 23 of Confessions of an SEO
Inaugural episode of Confessions of an SEO Mountain Edition 2024.
To celebrate, I lost most of my voice. Not sure if it was only my voice, I'm figuring out how to record in the tiny house.
In today's show after a brief quasi-rant, I rundown what happened in Kelowna BC last week. It was the reason there was no show last week - the summit that truly was.
here's some links that were mentioned
https://crackmycode.com/bico
If you have questions or topic ideas, I want to hear from you - You can text Confessions - 512-222-3132
You want to read my write up on what I observed in various sites that were decimated by the Sept HCU.
http://fixthedamncanonical.com
Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0.
It took 80 hours to compile data, analysis and reassess to get to the write up and complete on that.
Video playlist on YouTube - https://www.youtube.com/playlist?list=PLbEZjBoH6gzl8Mi4d4RQ2nCilj2u9yyz_
VIDEO 1 - https://www.youtube.com/watch?v=6rn7p5DpjZA
VIDEO 2 - https://www.youtube.com/watch?v=AyI6vHYRh4c
VIDEO 3 - https://www.youtube.com/watch?v=14Mdm2HDIZg
To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem
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American Way Media, INC - SEO Consultant
Confessions of an SEO - On Semrush's Top 10 SEO Podcasts
https://www.semrush.com/blog/seo-podcasts/
Suggest podcast topics on Confessions Hotline - 512-222-3132
Your SEO deals on Tools I use:
Some tools I use and recommend:
Cora Software https://bit.ly/confessionscora
On page analysis tool - use it every day.
GSC Tool - https://bit.ly/gsctool
A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties.
Ziptie Monitoring Software - https://bit.ly/checkoutziptie
Software than monitors whether Google is serving your content or not.
Rank Week - https://bit.ly/confessionsrankweek
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