Connected, by mParticle

In this episode, we connect with Sesi Sijuade, Head of Product - Marketing Technology, at Sky, to learn more about how enterprise organizations can make the most of their MarTech investments. We dive deep into topics such as how to develop a MarTech team, how to navigate build vs buy decisions, and how to tie MarTech programs to business value. With over ten years of experience in the MarTech space, Sesi shares invaluable insights that marketers across industries can apply to their MarTech programs.

On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at Marley Spoon. They discuss strategies for keeping the customer at the center of your business, the importance of a unified view of the customer, and personalization tactics for preventing customer churn.

It turns out that there are advantages to being late in adopting a digital strategy. In this episode, I sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.

It's simply not good enough to just collect data. Nor is there a one-size-fits-all solution to building experiences that consumers love. In this episode of the pod I sit down with Julian and Vincent, two of the co-founders of Human37 to talk about all things customer data and how brands can develop a strategy that allows them to compete in an increasingly complex digital and privacy centric world.

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space. Phil shares his perspective on what the future of loyalty looks like in QSR and how he tackles the age old build-versus-buy conundrum.

On this episode of Connected, we sit down with Sean Oakley, Director of Data Product Management at NBCUniversal, for an enlightening conversation about the history of online advertising. We also discuss some of the major shifts taking place in the industry (hint: it's got something to do with cookies) and how organizations can drive high performance ad programs while also respecting consumer privacy.

In this fireside chat, Chee Chew, CPO of mParticle, shares his learnings from working with data-centric businesses like Amazon and Google. In his words, “The advantage goes to the organizations that can activate their customer data for better decision making and improved, personalized customer experiences. All B2C companies will be able to personalize at scale, a capability only the Amazons of the world have today.”

Michael Katz, CEO of mParticle, hosts the conversation as they dig into the movement of data from afterthought to strategic asset, the evolution of customer data maturity and what it takes to succeed, and the opportunities for customer data in and beyond marketing at the end of the rainbow.

It's an understatement to say the restaurant business is tough. Local mom and pops not only have to concentrate on creating dishes that consumers love, but they now also need to offer digital ordering experiences to meet their customers' needs. In this episode I speak with Jordan Plecque, Analytics and Data Science Manager at ChowNow, about the digital ordering ecosystem and how ChowNow's commission-free products help level the playing field for our favorite neighborhood eateries.

What’s the key to building a great loyalty program? In this episode I connect with Kevin Fitzpatrack, SVP of Digital and Performance Marketing at Ruby Tuesday, to discuss loyalty programs and what restaurants can learn from retail about improving the guest experience.

In this episode, we interview Taylor DiVenchenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. Having worked on all sides of the equation from agency to tech provider to brand, Taylor shares his wisdom on how all sides can maximize the partnership. We also get into programmatic media and how, if done right, can lead to some memorable customer experiences.

Pineapple on Pizza: 3 Yes, 1 No

In this episode, I interview Miguel (Migs) Navarro, Digital Transformation Leader and Patented Inventor. Migs takes us along the journey of how his childhood experiences in the Philippines shaped his love for technology and ultimately led to his passion for digital experiences. We talk through how organizations can spot emerging platforms and leverage them to create meaningful customer outcomes.

Pineapple on Pizza: 2 Yes, 1 No

In this episode I interview Daniel (Danny) Joseph, VP of Product, DTC at Discovery Inc. As a product leader, Danny shares his wealth of knowledge on how to think about and create differentiated customer experiences in direct-to-consumer media. We dive deep into Danny’s perspective on how the streaming wars came to be, how the proliferation of screens and development of OTT platforms create new opportunities (and challenges) for connected experiences, and how Danny works with other parts of his organization to drive better product decisions.

You can learn more about Danny by visiting his LinkedIn page (https://www.linkedin.com/in/danielcjoseph/) and be sure to check out what he’s building over at Discovery+ (https://www.discoveryplus.com/).

Discover additional content by checking out the mParticle blog (https://www.mparticle.com/blog/) and connect with and follow me on LinkedIn (https://www.linkedin.com/in/abhiseeth/) for the latest on CONNECTED by mParticle!