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Content and Caffeine

Content and Caffeine

By Kaya Ismail
It's time to level up your SaaS content marketing strategy.

Wordify Founder Kaya Ismail sits down with CMOs and thought leaders to discuss the pivotal role of content in the SaaS and software world.

This podcast is presented by Wordify, a content marketing agency for SaaS companies.
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Currently playing episode

Ep 6: Why Build a Community Around Your Software?

Content and Caffeine

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23 | How BounceX Does Content Marketing
This week, Kaya welcomes BounceX AVP of Marketing Kris Mobayeni on to the show to talk about BounceX content marketing strategy.
36:38
December 12, 2019
22 | Giving Away Content to Build a Community
This week, Kaya welcomes Double Zebra Founder and CEO Aaron Wolpoff on to the show to talk about building a community by giving away content.
34:25
December 5, 2019
21 | How a Content Marketing Software Does Content Marketing
This week, Kaya welcomes Content Launch Founder and CEO, Jon Wuebben on to the show to talk all about content marketing and how it will evolve in 2020.
25:27
November 1, 2019
20 | Exploring the Walker Sands Content Marketing Strategy
This week, Kaya welcomes Walker Sands Vice President of Marketing, Courtney Beasley  on to the show to talk all about Walker Sands content marketing strategy.
37:58
October 24, 2019
19 | SaaS SEO Getting the Basics Right
This week, Kaya welcomes Endgame Marketing Founder and Marketing strategist  Jason Gates on the show to talk all about SEO.
43:04
September 27, 2019
18 | A Sneak Peak at dotCMS's Content Marketing Strategy
This week, Kaya welcomes dotCMS Director of Marketing Alexandra Barcelona on to the show to talk about content marketing strategies and how dotCMS uses their content marketing strategy to drive sales and generate leads.
25:30
September 13, 2019
17 | How SaaS Companies Can Leverage Facebook Ads
This week, Kaya welcomes Brilliant Agency Digital Performance Marketing Manager, Jake Newbould on to the show to talk about  Facebook advertising and how SaaS companies can leverage Facebook in 2019.
25:10
August 21, 2019
16 | Memes, GIFs, and Personality in B2B Marketing
This week, Kaya welcomes Meme Team Marketing Co-founder Lukas Gemeinhardt on to the show to talk about how brands can bring out their personality using memes and gifs in their B2B Marketing.
28:56
August 12, 2019
15 | How to Use B2B Video Content to Generate $1M in Revenue
This week, Kaya welcomes LaceUP Solutions CMO &Co-Founder Mickey Hernandez  on to the show to talk about content marketing, and how B2B video content can generate $1M in revenue.
30:13
August 1, 2019
14 | How InEvent Lands Billion Dollar Clients Through Content Marketing
This week, Kaya welcomes InEvent CEO, Pedro Góes on to the show to talk about how InEvent lands billion dollar clients through content marketing.
28:35
July 17, 2019
13 | Using a Headless CMS to Repackage Content
This week, Kaya welcomes Graph CMS Developer Advocate Jesse Martin on to the show to talk about headless cms and seeing content as a product and data that can be repackaged.
44:11
July 11, 2019
12 | The LeadFox Content Strategy for Gaining Trust & Leads
This week, Kaya welcomes Leadfox Marketing Strategist Pascal Cadorette on to the show to talk about email marketing and how to build trust through content.
33:43
July 4, 2019
11 | How Nextiva Outranks Competitors on Google
 This week, Kaya welcomes Gaetano DiNardi, Director of Demand Generation at Nextiva on to the show to talk about SEO tactics and content strategy.
46:53
June 26, 2019
10 | How Cosmic.js Does Content Marketing
This week, Kaya welcomes Cosmic.js Co-founder Carson Gibbons on to the show to talk about the software company's content marketing success. 
48:58
June 18, 2019
Ep 9 | Content, SEO & Commerce: Fuelling eCommerce Growth with Content
Kaya welcomes Novos Co-founder and Director Antonio Wedral on to the show to talk search engine optimization (SEO). Novos has served clients such as Made.com and Dyson. 
24:10
May 23, 2019
Ep 8: How Core dna Grew Its Traffic 227% In One Year
A content marketing strategy that's SEO-focused takes time to work, but when it works, it really works. Core dna (Coredna.com) is a digital experience platform (DXP) with an impressive blog that's growing every week both in terms of content and traffic. In fact, their traffic grew by 227% in a single calendar year. Dennis, the Head of Digital Marketing at Core dna, tells us how it happened.
24:18
March 18, 2019
Ep 7: How Time Doctor Transformed Its Content Strategy
Liam Martin, CMO of Time Doctor, talks to Kaya about how he led the transformation of the company's content strategy. Their SEO and video marketing efforts went from 0-60, real fast. And to make matters more interesting, the Time Doctor team is totally remote. Enjoy!
28:23
February 7, 2019
Ep 6: Why Build a Community Around Your Software?
Should you build a community around your software or SaaS? How is it even done? This week’s guest is Abdul Shakur, Founder of Etica Agency.
21:32
January 25, 2019
Episode 5: Using Content to Fuel Sales & Build Trust
Kaya chats with Lifedigital.co Co-Founder Mohammad Arshad to discuss how a sales team can engage with leads towards the end of the content marketing funnel. 
18:14
January 17, 2019
Episode 4: How to Create a Content Culture Within Your SaaS Company
If your team is predominantly technical, content marketing projects typically fall by the wayside. Kaya talks to Dennis Shiao about how marketers can plant seeds to build a culture of content creation, and how they can extract information from technical teams to fuel relevant content.
28:41
January 4, 2019
Episode 3: Inbound Marketing vs Outbound Marketing
How should a SaaS or software company use inbound marketing and outbound marketing? Should there be a difference in the strategy if your B2C versus B2B? Benjamin Utterback and Kaya Ismail discuss all of that, and more.
21:28
December 17, 2018
Episode 2: What's Your Audio Content Strategy?
In episode two of Content and Caffeine, Kaya chats with Robert Slaughter, Senior Marketing and Sales Executive at Ripple Effect Advisers, and Founder of Attivare. Together, Rob and Kaya discuss the growing role of audio and voice in the world of content marketing, as well as how brands can prepare themselves for a voice-centric customer experience. From Alexa Skills to voice search optimization, there’s plenty going on in this episode.
28:13
December 12, 2018
#1: Deepak Shukla on Video Content
Welcome to the very first episode of Content and Caffeine! In our premier show, Deepak Shukla, the Founder of Pearl Lemon, talks to us about the power of video content.
15:46
October 3, 2018