Robert Rose shares his insights and experience about how content marketing has evolved in terms of new trends, team composition and experiences, and its role in the organization. He talks about building experiences and architecting desire and why it’s not enough to be the FAQ of your industry.

Inside This Episode:

The most important trend in content marketing in 2021
What does the modern content marketing team look like?
How to build experiences and architect desire
The difference between B2B and B2C content marketing
Where companies should focus their content marketing efforts in 2021

About Robert Rose

For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity, he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with. His focus is on helping build and implement operational excellence for the people, process and technologies of strategic enterprise content. He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm, The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute.

Where you can find Robert:

Robert’s books:

Killing Marketing with Joe Pulizzi
Managing Content Marketing with Joe Pulizzi
Experiences: the 7th Era of Marketing with Carla Johnson

Active Content Governance with Chris Willis, Acrolinx CMO

Content MattersBy IngeniuxMay 05, 2019