Contextual Advertising 101
By Seedtag
Contextual Advertising 101Aug 28, 2021
The IAB Contextual Committee: How to Educate the Industry about the Rise of Contextual Advertising
In this week’s episode of the Contextual Advertising 101 podcast, we sit down with Catherine Cribbin, Member Services Manager at IAB, to discuss the IAB Contextual Committee.
The primary objective of the IAB Contextual Committee is to educate brands on the importance and execution of contextual targeting. It focuses on the benefits that contextual advertising can offer advertisers.
The episode begins with Catherine discussing her role at IAB and in the industry. She then goes on to discuss the world of digital advertising and how it’s constantly evolving. She speaks about how essential it is for her to keep up with its changes.
After explaining more about the IAB Contextual Committee, Catherine discusses the importance of education on contextual marketing. We learn that she feels that there’s a lack of education on contextual marketing in the industry.
The episode wraps up with Catherine answering what’s in the future for the IAB Contextual Committee and what work is being scheduled that the industry is likely to find useful.
Discover how the IAB Contextual Committee is educating the industry on contextual advertising by tuning in to the latest episode of the Contextual Advertising 101 podcast with Catherine Cribbin, Member Services Manager at IAB.
We’d love to hear from youSchedule a call with one of our contextual advertising experts today at https://Seedtag.com
AI and Machine Learning in Advertising.
On this week’s episode of the Contextual Advertising 101 podcast, we speak with Paul Goldbaum, CTO at Seedtag.
Seedtag provides a suite of contextual advertising solutions to global brands, based on machine learning and artificial intelligence.
The episode begins with Paul introducing himself and explaining what he does at Seedtag—managing engineering and functions regarding technology and machine learning.
Paul explains the concepts of AI and machine learning and how they work together. He describes AI as giving machines abilities that would usually be attributed to humans. They can learn and understand human language.
Machine learning is an application or subset of AI that enables machines to learn from data without being programmed explicitly.
Then, Paul talks about contextual AI and why it matters so much to advertisers currently. He also discusses the three benefits of contextual AI and what he believes its accuracy to be.
He explains that advertisers are now looking for new alternatives with the impending death of the third-party cookie. This is where contextual AI has gained a lot of momentum.
Have you heard of contextual AI? Learn all about it by tuning in to the latest episode of the Contextual Advertising 101 podcast, with Paul Goldbaum CTO at Seedtag.
We’d love to hear from youSchedule a call with one of our contextual advertising experts today at https://Seedtag.com
The Washington Post and the Importance of Consumer Data Privacy
In this week’s episode of the Contextual Advertising 101 podcast, we sit down with Pete Beeney, VP of Global Agency Partnerships at The Washington Post.
The Washington Post is a daily newspaper published in Washington, D.C. It is the most widely circulated newspaper in the Washington metropolitan area and has a significant national readership. It is popular among global readers, too.
The episode focuses on how The Washington Post hires the right people in the programmatic industry, and the death of the third-party cookie and the effect of this on publishers.
Pete begins the episode by talking about his experience at The Washington Post and his shift towards using programmatic channels.
We learn how The Washington Post hires for programmatic leads and how there was already a strong team present when Pete joined the company.
The impending death of the cookie is a highlight of the conversation. Pete gives his thoughts on the death of the cookie and how The Washington Post has adjusted to accommodate the change.
The episode wraps up with Pete answering what he thinks the future is for publishers following the death of the cookie.
Do you want to learn more about the impending death of the third-party cookie from a publisher’s perspective? Then tune in to this week’s episode of the Contextual Advertising 101 podcast with Pete Beeney, VP of Global Agency Partnerships at The Washington Post.
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Schedule a call with one of our contextual advertising experts today at https://Seedtag.com
Who Is Responsible for Brand Suitability and Brand Safety?
In this week’s episode of the Contextual Advertising 101 podcast, we discuss brand safety and suitability with Wayne Blodwell, Founder & CEO at The Programmatic Advisory.
The Programmatic Advisory is a strategic programmatic consultancy founded in 2016. The team works with major advertisers to help them further what they do in programmatic.
The episode begins with Wayne defining brand safety and suitability. He goes on to explain how he would advise his current clients to approach brand suitability.
Wayne explains that it depends, as there isn’t one way to approach brand suitability for every advertiser in every market across the world. Approaches to purchase media are unique based on a company’s KPIs, formats, or channels.
Wayne goes on to discuss the negatives and positives of a company employing a brand suitability approach. He also explains the effect of using a brand suitability approach for publishers.
Another point of discussion is the differences in approaches in the UK and US markets, as Wayne has experience in both. We also learn about innovative methods and technology that are being used in brand safety and suitability.
The episode wraps up with Wayne sharing his predictions and ideas for future brand safety and suitability.
Learn all about brand safety and suitability in this week’s episode of The Contextual Advertising 101 podcast, with expert Wayne Blodwell, Founder & CEO at The Programmatic Advisory.
We’d love to hear from youSchedule a call with one of our contextual advertising experts today at https://Seedtag.com
How Brands Are Preparing for a Cookie-less Future
On the second episode of the Contextual Advertising 101 podcast, we discuss the death of third-party cookies in marketing with Richard Kanolik, Head of Programmatic at Vodafone.
Richard first began his career in digital advertising, working at the7stars agency for four years. He later moved to Omnicom Media Group before leaving the agency world to go client-side. In November 2019, Richard joined Vodafone to head the programmatic function for the UK.
After explaining his background, Richard speaks about the benefits of moving from agency work to working solely for one brand.
Soon, the conversation moves to cookies, and we learn how often Richard typically uses cookies in his day-to-day optimizations. We also learn about Vodafone’s current use of cookies.
Richard discusses the alternative options to using cookies and what Vodafone is looking at in replacing the cookie.
We also learn about the impact Covid-19 has had on Vodafone as a company. Richard explains that the brand was lucky that they were in one of the few industries unaffected by Covid-19 and that the company decided to push through and invest in media during the pandemic.
Towards the end of the episode, Richard discusses the benefits that Vodafone sees from contextual advertising.
Do you want to learn about the death of the third-party cookie? Then tune in to the Contextual Advertising 101 podcast with Richard Kanolik, Head of Programmatic at Vodafone.
Resources:
We’d love to hear from youSchedule a call with one of our contextual advertising experts today at https://Seedtag.com
Introducing the Contextual Advertising 101 Podcast
Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. This podcast is hosted by Dal and Emilia, who work at Seedtag, the world’s leading contextual advertising company.
Throughout the podcast series, we’ll deep dive into some of the core concepts of contextual advertising.
We’ll include interviews with marketing executives, publishers, and other experts in the digital advertising industry. We’ll get their opinion on how contextual advertising can help build the void left by the now slightly delayed upcoming death of the cookie.
This initial episode starts with Dal and Emilia introducing themselves and explaining their roles, expertise, and backgrounds at Seedtag.
Then, the pair discuss the background around cookies. The two explain contextual advertising— a form of targeted advertising for advertisements shown on websites or other media, such as content displayed in mobile browsers.
Dal and Emilia cover more of the topic, discussing how contextual advertising differs from behavioral targeting and what the key differences are. We also learn about quality contextual learning strategies.
Tune in to this first episode of the Contextual Advertising 101 podcast to learn all about the concept of contextual advertising. Then, keep watching to discover everything surrounding the topic, from brand suitability to contextual targeting to cookieless advertising.
Do you want to learn all about contextual advertising and the topics surrounding it? Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. Click on the episode below to tune in and learn more about the series.
Resources:
Schedule a call with one of our contextual advertising experts today at https://Seedtag.com