Colours of Social Media
By Enoch "RobotBoy" Appiah Jr.
Colours of Social Media Jul 27, 2021
Enoch's Take: Actionable Online Video, Get More than Views
Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views?
We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story.
This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you want them to do.
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This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra
From Zero to Users: Building a Winning App Install Campaign with Andrews "Omar" Otoo
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it.
If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend - whose only task is running App install campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply.
This episode saw Andrews "Omar" Otoo get invited to COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, targetting the right audience, getting downloads and eventually retaining them.
You don't want to miss this episode.
Important Links
This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana
Ad Platforms: Getting Them Right with Alberta A. Assiamah
Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike.
In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs.
Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel.
Listen to this episode for insightful tips to get your advertising strategy humming!
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp Channel.
To connect and follow Alberta on LinkedIn, click here
Connect with Colours of Social Media Podcast
This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana
Enoch's Take II: 5 Ways to Help you Rethink your Approach to Digital Marketing
Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode.
In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024.
Links mentioned in this Episode
- Setornam Blagogee's episode on Meta Ad Dashboard
- Meta Blueprint academy
- Google Ads Display Certification
- Google Ads Video Certification
Support Colours of Social Media Podcast (COSM Pod)
- Buy a Coffee for Enoch
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Colours of Social Media Podcast is a Bildx Studios production. Recording of this episode took place at Trybal Mark studios, Tantra Hill - Accra, Ghana
Enoch's Take I: 5 Ways to Help you Rethink your Approach to Digital Marketing
Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing.
In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have to sit back and reacess your approach on digital and this episode gives you the right perspective to begin with.
This is Part One of a two-part episode. In the next take, Enoch will go deeper into getting it right when you decide to include Paid marketing in your mix.
Colours of Social Media Podcast is a Bildx Studios production. This episode was recorded at Trybal Mak Studios in Tantra Hill, Accra - Ghana
Connect with us online
Join the Exclusive WhatsApp channel for COSM Podcast
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Meta Ads Manager Mastery with Setornam Blagogee
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
Setornam "Settie" Blagogee does not only preach about the gospel of Meta Ads, she lives and breathes it! And that's why Enoch invited her on to the Podcast.
Before this episode ends, you'll understand how to utilize the Meta Ads Manager to benefit you in your overall Marketing strategy.
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Colours of Social Media Podcast is a Bildx Studios production. Enoch loves coffee. Click here to buy him coffee
Navigating the Agency Landscape with Mbulelo Jili
Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
Join us in this eye-opening episode of Colours of Social Media Podcast as we sit down with the brilliant mind behind The Local Agency, Mbulelo Jili. From the birth of his agency to the trials and triumphs that shaped its journey, Mbulelo shares the real-deal experiences of navigating the ever-evolving marketing landscape.
Important Links to Follow
Mbulelo Jili on LinkedIn - Elevate your brand with MJ
Posts Drips - Easily build your personal brand on LinkedIn
Colours of Social Media on Instagram
Colours of Social Media on Facebook
Colours of Social Media on Threads
Colours of Social Media Podcast is a Bildx Studio production.
Enoch & Friends on What 2024 Holds for Digital Marketing
Every year, new trends shape the Digital Marketing Industry. This year, 2024, is no different. In this episode, Enoch is joined by a couple of his friends to discuss the trends that will rule the Digital Marketing space in 2024.
Takyi who is a Senior Creative answers the old-age questions of whether #Ai will eventually take the job of the Creative, and even more.
Kadi talks about Media strategy and how AI and Machine Learning will shape Media buying in 2024.
Colours of Social Media is a Bildx Studios production.
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Clicks to Conversions: The Landing Page Episode
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Merry Christmas from ours to yours! Though we're in the Holiday mood, Enoch had to switch on his mic for this all-important episode about Landing Pages.
This episode focuses on how to turn every click to conversion by optimizing your landing pages.
Connect with COSM Podcast on X
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To join me as a guest, send an email to cosmpod@gmail.com
Colours of Social Media is Bildx Studios production
Getting Ready for Holidays Shopping: Stephen Naasei Boadi Interview
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Holidays mean festive cheer, but also potential social media fires.
Tune in as we dissect holiday Social media nightmares and unveil tactics to keep your brand merry & bright! Crisis tips, and more!
This week's guest Stephen Naasei Boadi is a consultant who helps brands and businesses grow by leveraging and effectively executing the right marketing and communication strategies, he's a CIM Tutor and the lead enabler at Enable Growth Consult.
Links mentioned in this episode
Connect with COSM Podcast on X
Connect with COSM Podcast on Threads
To join me as a guest, send an email to cosmpod@gmail.com
Colours of Social Media is Bildx Studios production.
Content Creation Strategies: Christopher Hensley Interview
Content creation is not just producing videos or images and posting them on Social Media Platforms. Businesses and budding Digital marketers know that, to create content, there should be a laid down strategy to follow or adhere to.
It is for this reason that Enoch invited Christopher Hensley, the host of the Money Matters podcast, a show dedicated to promoting financial literacy on today's episode of Colours of Social Media Podcast.
Not only is Christopher an expert in Finance, but he is also a guru in creating strategies for Content meant for Social Media.
This episode will guide you as a business owner or a digital marketer on the overall strategy to implement including audience mapping, social media platforms and last but not the least, the ultimate KPI to measure when it comes to Content Creation.
Important Links Mentioned in this Episode
Money Matters Podcast
Christopher Hensley on LinkedIn
Chat GPTS
Houston First Financial Group
Connect with Colours of Social Media Podcast
X
Threads
If you want to come on as a guest, send an email to cosmpod@gmail.com
Colours of Social Media Podcast is a Bildx Studios Production
Advertising ABC: Unveiling the Meaning Behind 5 Vital Ad Terms
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Unlock the secrets of the advertising world with our latest episode! In "Advertising ABC," we take you on a journey through the intricate language of marketing, demystifying 5 vital Ad terms every business owner and advertiser should know.
🔍 What's Inside:
🌐 Deep Dive into Ad Speak: We break down the complexities and decode the jargon, making it accessible for everyone.
🤔 Why It Matters: Understand the significance of these terms and how they can elevate your advertising game.
🚀 Practical Insights: Gain actionable insights and tips on implementing these concepts in your marketing strategy.
Whether you're a seasoned advertiser or just starting in the business world, this episode is your guide to mastering the fundamental elements of advertising. Tune in and level up your advertising expertise!
SEO Unraveled: Stephen Aidoo Interview
Title: SEO Unraveled: Stephen Aidoo Interview Podcast Title: Colours of Social Media Podcast Episode Number: Season 2, Episode 25 Release Date: September 7, 2023 Duration: 1hr Host: Enoch "RobotBoy" Appiah Jr Guest: Stephen Aidoo
Description:
In this episode of Colours of Social Media we dive deep into the world of SEO (Search Engine Optimization) with our special guest, Stephen Aidoo, a renowned SEO expert and industry thought leader. Stephen shares his invaluable insights, strategies, and tips on unravelling the mysteries of SEO and boosting your online visibility.
Key Topics Discussed:
- Stephen's journey into the world of SEO
- The importance of SEO in today's digital landscape
- Common misconceptions about SEO
- Effective SEO strategies and best practices
- The role of content in SEO
- SEO tools and resources you should be using
- Navigating algorithm updates and staying ahead in SEO
- Future trends in SEO
Tune in to this insightful conversation to better understand SEO and how it can transform your digital presence. Whether you're a seasoned SEO professional or just getting started, this episode is packed with actionable advice to elevate your SEO game.
Links and Resources Mentioned:
Connect with Us:
- Follow Colours of Social Media Podcast on X
- Subscribe to the podcast on Spotify for more digital marketing insights and expert interviews.
Disclaimer:
The Host and guest of this episode are by no means in any contractual agreement with Yoast and Rank Math.
Search Engine Optimization: Basics for Small Businesses
Music by Keyframe
Audio from Pixabay AlexGrohl
from PixabayDavid
Cutter from Pixabay
Pay-per-Click Advertising (PPC): A deep dive into PPC advertising platforms
This episode of the Colours of Social Media Podcast provides a comprehensive overview of PPC Advertising, exploring its definition, platforms, budgeting strategies, audience targeting, and campaign optimization techniques.
It equips listeners with the necessary knowledge to embark on successful PPC campaigns while emphasizing the importance of staying adaptive in the dynamic realm of online advertising.
Connect with Enoch and Colours of Social Media Podcast so you don't miss an episode
Small Business: How to Manage your Online Reputation
In this insightful episode of Colours of Social Media Podcast, your host, Enoch "Robot Boy" Appiah Jr, takes you on a journey to discover the art of managing online reputation for small businesses. As a crucial aspect of modern marketing, maintaining a positive online image can significantly impact a small business's success and growth. Join Enoch as he dives deep into the world of online reputation management. You'll gain a comprehensive understanding of what it means to actively shape public perception and effectively handle feedback on the internet. Throughout the episode, you'll learn practical strategies and actionable tips to manage your small business's online reputation with confidence. Stay tuned for the ultimate takeaway—consistency and adaptability. The digital landscape is constantly evolving, and Enoch emphasizes the importance of staying proactive and adjusting your reputation management strategies to stay relevant and competitive. Whether you're a small business owner or an aspiring entrepreneur, this episode is a must-listen for anyone seeking to thrive in the digital age. Harness the power of online reputation management to build credibility, trust, and brand loyalty for your small business. Don't miss this opportunity to elevate your digital marketing game. Tune in to Colours of Social Media Podcast and unlock the secrets of mastering online reputation management for your small business. Episode Length: Approx. 7 minutes Important Markers
What is Online Reputation Management - 0:57.423
Strategy #1: Monitor Your Online Presence - 2:12.289
Strategy #2: Encourage and Respond to Customer Reviews - 2:40.524
Strategy #3: Provide Consistent and Quality Service - 3:23.802
Strategy #4: Handle Negative Feedback with Care - 3:53.738
Strategy #5: Constantly Monitor your Online Reputation - 5:03.137
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Tracking, Targetting and Optimizing with Facebook Pixel
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Enoch on Twitter: @iamrobotboy
Episode Transcript
Hello, this is Enoch and welcome to Colours of Social Media Podcast, the podcast where we explore the ever-changing world of Digital Marketing. In today's episode, we're going to be discussing Facebook Pixel, a powerful tool that can help you track and optimize your website traffic if you have a website.
Firstly, let's start with the basics. What is Facebook Pixel? Facebook Pixel is a small piece of code that you can add to your website, which allows you to track the actions of users on your site. By installing Facebook Pixel on your website, you can track conversions, create custom audiences, and optimize your ads.
On the benefits, one of the key benefits of using Facebook Pixel is that it allows you to track conversions, which are (basically) the actions that you want people to take on your website. these actions can be making a purchase or filling out a contact form. By tracking conversions, you can see which parts of your website are performing well and which parts need improvement.
Another benefit of Facebook Pixel is that it allows you to create custom audiences. The ability to create custom audiences means that you can segment your website visitors into different groups based on their actions, such as those who have made a purchase or those who have abandoned a shopping cart. This allows you to target specific groups of people with specific ads or offers.
When installed correctly, you can use your Facebook pixel to also track standard events, such as page views, add to cart, and purchases, and you can set up custom events or actions that are unique to your business.
In addition to the benefits of tracking and targeting, Facebook Pixel also allows you to optimize your ads. With conversion data, Facebook can show your ads to people who are more likely to convert and help you get the most out of your ad spend.
Now that we've covered the basics, let's talk about some practical tips for using Facebook Pixel. One, it’s essential to ensure that you install the pixel correctly to ensure it's working correctly. You can use the Facebook Pixel Helper tool to check that your pixel is firing correctly.
Secondly, make sure you set up your custom conversions and events correctly to ensure that you're tracking the actions that are important to your business.
Finally, use the data provided by Facebook Pixel to optimize your ads and improve your website performance continually. With Facebook Pixel, you can see which ads are performing well and which aren't, allowing you to adjust your ad spend accordingly.
In conclusion, Facebook Pixel is a valuable tool for businesses that want to optimize their website traffic, track conversions, and target specific audiences. By using Facebook Pixel, businesses can ensure that their website is performing at its best and getting the most out of their ad spend.
Thank you for listening to this episode. Tune in next week for another insightful topic.
How To Become Google Ad Specialist
In this episode of our podcast, we will be discussing the steps you can take to become a Google Ads specialist. From understanding the basics of the platform to mastering advanced strategies, we will cover everything you need to know to excel in this field. We will also talk about the different certifications available and how to earn them, as well as the skills and qualifications needed to land a job as a Google Ads specialist. Whether you're a beginner looking to get started in this field or an experienced marketer looking to take your skills to the next level, this episode is for you. Tune in to learn how you can become a Google Ads specialist and take your career to new heights.
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Enoch on Twitter: @iamrobotboy
Become a Google Ad Specialist, get certified here
Telling a Story That Sells [Nana Yaw Nhyira Butah Interview]
How can you tell a story that sells? Are all stories that you share on Social Media guaranteed to bring in Sales? These are the questions I asked my guest in this episode of Colours of Social Media.
My guest is Nana Yaw Nhyira Butah, a storyteller in his own rights.
After you listen to this episode you are sure to know what you learn
1. How to tell stories that will bring in sales on Social Media
2. About the benefit of telling Stories on Social Media and
3. The need to keep on telling stories on Social Media
Connect with Nana Yaw Nhira Butah
Nana Yaw Nhyira Butah on LinkedIn
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Enoch on Twitter: @iamrobotboy
Instagram Story Highlights, What's That?
Today's episode focuses on a little but super important feature in Instagram called Instagram Story Highlights.
After this episode, you will get to know what IG Story Highlight is, How to use it in your Digital Marketing Strategy and it's benefits.
Connect with Colours of Social Media Podcast
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
5 Content Ideas for your Instagram Stories
Hi, This is Colours of Social Media Podcast – the podcast for digital marketers and entrepreneurs. Today’s episode is about ephemeral content. Yes! Today’s episode is about ephemeral content – content that lasts online only for 24 hours before disappearing.
After this episode, not only are you going to understand what ephemeral content is about – but also, I’ll tell you a couple of ephemeral content ideas for your social media pages.
Important Markers
1:00 - 2:44 : What's an Ephemeral Content
2:50 - 3:28 : Features of a Good Ephemeral Post
3:28 - 6:17 : Content Ideas for Ephemeral Post
6:21 - 6:44 : Conclusion
6:48 - 7:32 : Subscribe to Colours of Social Media
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Facebook Pixel: How to Get Started
Today’s episode is about a tool that most businesses and social media managers have taken for granted. This tool only works if you have a website and all the activities you carry out on Facebook is to drive people to your website. The mention of Facebook means this tool only works when you want to advertise using Facebook.
Connect with the Podcast
How to Grow As A Social Media Manager
How To Grow As A Social Media Manager
So, why should you always be growing in a career such as digital Marketing? What does “always be growing” mean? To grow you need to learn and to always be growing you need to always be learning.
Whether you’re just getting started in digital marketing or are counting down the days to retirement, learning will always be a valuable asset.
So how can you grow as a social media manager? To answer this question, I have a set of guiding rules that I’ve been following and today, I’ll be sharing 5 of these rules with you.
Notable Markers
- 00:00 - 00:44, Introduction
- 01:45 - 3:15: Rule #1, Network with other Social Media Managers
- 3:15 - 4:27: Rule #2, Take an Active Part in Happenings
- 4:27 - 5:27: Rule #3, Find Brands you Love and Follow Them
- 5:28 - 7:07: Rule #4, Take Advantage of Free Online Classes
- 7:22 - 8:51: Rule #5, Take Time to Build a Stronger Communication Skills
Important Links mentioned in today's episode
- Join DigiClan Africa
- Google Trends
- Quora
- Google Digital Skills for Africa
- Blueprint Academy by Facebook
- Twitter's Flight Academy
- HubSpot Academy
- SEMRush Academy
- TED Talks on Communication
Connect with Colours of Social Media Podcast
Adam Mosseri: How to Grow Your Instagram Account in 2021
How do you grow your Instagram account in 2021? In this episode, Enoch talks about Instagram's Creators Week, specifically, Adam Mosseri's conversation with Karen Cheng.
Important Markers
00:00 - Does Instagram Control Reach?
01:45 - How to Grow your Instagram Account in 2021 by Adam Mosseri
03:39 - What you need to know about Reels in 2021
05:14 - How to Easily get verified on Instagram in 2021
08:19 - How Instagram is fighting Fake Followers in 2021
Important links
Colours of Social Media Podcast on Instagram
Creator Week Q + A with Adam Mosseri
P. K. Woode: How to Set Up a Winning Ad Campaign
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. But do you get the right result when you set out to create your first Ad Campaign. In this episode, P. K. Woode talks about what to do and not to do when you decide to set up an Ad Campaign for your business. Over 30mins long conversation (the longest so far) P. K. analyses the Ads and talks about myths in creating Ads on Social Media, most especially on Facebook.
About P. K. Woode
P. K. Woode is a Creative Consultant and a business strategist with vast digital, experiential, and media experience. And just like you and me, he is an entrepreneur, making things at the House of Woode. At the House of Woode, Mr Woode will design and build things for you out of wood, metal, concrete and more … but mostly they build things out of wood.
Connect With P. K. Woode
Read his blog here: https://www.pkwoode.com/blog
Follow him on Twitter: @pk_sage
Links Mentioned in this Episode
Peacocks vs Eagles - Trackable Goals in an Era of Vanity
Mad Men [Drama Series]
Connect with Colours of Social Media
10 Lead Magnets You Can Use to Get Genuine Emails From Customers
The last series in the Email Marketing Series highlights the importance of Lead Magnets.
In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing.
5 Features of a Perfect Landing Page
How do you get started with Email Marketing? The first step in email marketing is to get a genuine Email list in place. In this episode, Enoch sends you through how to get your first emails for email marketing using one of the most talked-about features - A Landing Page.
This episode forms part of a 3 part series on Email Marketing.
About DigiClan Africa
DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.
If you are into digital marketing, join the clan by clicking on this link.
Follow these Useful Links
Email Marketing is Not Dead [My Session with DigiClan Lagos] [S02|E06]
Over an hour's conversation, split into 3 episodes, Enoch explains why Email Marketing is not dead. This episode is the first of 3 series about a session Enoch had with DigiClan Lagos.
About DigiClan Africa
DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.
If you are into digital marketing, join the clan by clicking on this link.
Follow these Useful Links
Colours of Social Media on Instagram
Colours of Social Media on Facebook
Market Research for Business: What You Need to Know with Enoch Kabange
Who is better to talk about Market Research than the author of a 30-minute read article about Market Research. This week, I talk to Enoch Kabange of Tonaton and Word Inspired on how to conduct the right digital market research for your business.
In this 30minutes conversation, Enoch analyses, explain and demonstrate how to use tools that are available at our fingertips to conduct the perfect market research.
To get a fair idea of what Enoch talks about, read his article on Market Research available on his website enochkabange.com
How to Hire an SEO Expert for Your Online Business S2|E4
Your SEO hire is never complete if you fail to ask him/her these questions. This week's episode is about getting the best SEO Expert to handle your Search engine Optimization.
Follow these Useful Links
Colours of Social Media on Instagram
Colours of Social Media on Facebook
Do You Really Need SEO? S2|E3
After my last episode on SEO, Episode 2, season 2, I got a lot of questions on the subject of SEO, Including a fan email. In this episode, I'll the essence of SEO to a Business's website and how you can start off SEO for your business.
SEO Resources
Useful Links
[Check-In]: Calling all Digital Marketers
In the first Check-In for this Season, I'm calling out all Digital Marketers to join me. We'll talk about their work, which will include their campaigns and the idea behind the posts they make.
If you're a digital marketer and want to come on, just send me a quick email and I'll book a slot for you.
Thanks
About SEO, Get These 5 Factors Right First [S2|E2]
Today’s episode will answer the question that most people ask when they decide to optimize their website for search engines. Today I’m going to tell you the first 5 parts or features of a website that I tackle when I decide to include SEO in my marketing activities. These 5 are the first ones I tackle, others such as user engagement, structured data, backlink profile, and all the other factors you may know of may come in later. But these 5 that I’m going to talk about are the first 5 I attend to.
Tools Mentioned in this Episode
Useful Links
Once again, thank you to the 20 people who always tune in every week to listen to me. Remember, guys, we can easily double this number if you share this with your friends on social media. It will go a long way to help me.
S2 | E1: Basics of SEO
Welcome to another episode. This is the Colours of Social Media Podcast where I talk about Digital Marketing based on my years of experience. This is Enoch Speaking.
Today’s episode will sway a bit off what you’re familiar with. In today’s episode, I’ll talk about another aspect of digital marketing and that is Search Engine Optimization, SEO for short. What is SEO? What factors determine if your site will be in Google Top list of search results? and is SEO important in 2020? All these questions and more will be answered by the time this episode ends, so stick around.
If this is your first time listening to this podcast, consider subscribing and inviting folks in your network to listen to this podcast. That’s one of the surest things you can do to support me – well, apart from listening of course.
Connect with me
Social Media Image Sizes (Part 2)
Quick question about Social Media Image Sizes. Have you ever wondered why your photos look pixilated on Facebook or even on Instagram? Do you know the right size for pictures for your pins on Pinterest? In this episode, I answer all you burning questions when it comes to Images for Social Media.
This is Part 2 of a 2-part series on Social Media Image Sizes.
Important Links
Social Media Image Sizes for 2020 (Part 1)
Welcome to Colours of Social Media - the podcast that's solely dedicated to Social Media Marketing and Digital marketing in general.
In today's episode, Enoch Appiah talks about Socia Media Images size for 2020. This is part 1 of a two-part series on Social Media images.
Notable mentions in this episode
Connect with Enoch Appiah on Twitter, Instagram, Facebook or LinkedIn.
Talk to you same time next week.
Coronavirus: Being Transparent with Customers
Coming back during all this important time. Enoch, in a series of 5 short episodes talks about to please customers during a pandemic like #coronavirus.
3 Secrets of Email Marketing Every Marketer should Know
So that’s it! That’s my top 3 reasons why you should get into email marketing.
Here’s the list
1. Email marketing is cheap as compared to other marketing activities – even online
2. Just like any other digital marketing channel, you can measure email marketing
3. There’s a high success rate when it comes to email marketing.
TikTok Top 100: Celebrating the videos and creative community that made TikTok so lovable in 2019
Support for today's Episode is by Kaeme
Visit Bildx.studio
Follow Enoch Appiah on Twitter
Google Ads Certificate Program Pt 4
Today's episodes brings to a conclusion a 4- part series of episodes I started. In today's episode, I outlined in the conclusion the need for Agencies or a Freelancer to write the Google Ads Exams and become certified.
Among the reasons are:
It's totally Free to be certified
It increases your street cred in the Digital marketing industry
You become a go-to person when it comes to Google Ads-related issue
Today's episode is supported by Kaeme.com - Ghana's best skincare producer. Shop on their website with the code "theeashow" for discount.
Let's connect on Facebook
Read my tweets on Twitter
See my awesome photos on Instagram.
The Google Ads Certificate (Part 3)
In today's episode, we dived further deep into how you can write and pass your Google Ads Certificate exams. The pass mark for getting the Google Ads certificate is 80% and not 70% as I said in the show. As always, this show is supported by Kaeme Body Care, producers of 100% Natural Shea butter Cream and Black Soap for your skin.
In Conclusion:The Success of your Google Ad Campaign lies solely on the Quality score of your Ad Campaign. Research or read more about how to improve the Quality Score of your Google Ad Campaign.Again, With every Campaign you run, try as much as possible to follow your customers along their journey. Here's an article about the Customer's journey, you can read more about it. Basically, the customer's journey includes these stages
- Awareness
- Consideration
- Purchase
- Service and
- Loyalty Expansion
In all these stages, the Google Ads platform have strategies to help you have the full benefits of Google Ads. A typical example is when the customer reaches the Consideration stage, you can use the Maximize Click strategy to reap the full benefits of Google Ads.
If you found value in today's episode, go ahead and share it with your network or share on your favorite social media platforms. I produce and edit this show by myself and a share goes a long way to help me bring new episodes every week.If you're on Anchor and haven't subscribed or Favorited my show yet, kindly do so. Or you can subscribe on wherever you're listening to this episode from. My name is Enoch Appiah. Goodnight and have a pleasant tomorrow.InstagramTwitterFacebook
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Google Ads Certificate (Part 2)
We continue our four part series on Google Ads Certificate. A Documentary on events which took place when Google Nigeria organized the first ever Google Ads Cert-a-thon in Accra. Click here to listen to Part 1.
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The Google Ads Certificate (Part 1)
In this episode (documentary style) I talked about the events that took place when I took part in the first ever Google Cert a Thon organized in Ghana.
This is Part 1 of series of episodes which will be aired in the coming weeks - all about Google Ads and how to be certified.
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8 Top Twitter Tips to get the most Twitter followers
Support for this episode is provided by Kaeme and Rinkix.com
In this episode, I outlined 8 tips to get most followers on Twitter
If you found value in today's episode, kindly share it on your favorite social media platform - it really helps me a lot.
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Fieldwork: Social Marketers' Greatest Challenges
In this fieldwork, I had an exciting interaction with Justice Okai - Allotey, @owula_kpakpo. This fieldwork is the 7th episode of The Enoch Appiah Show. We discussed the challenges faced by Social Media marketers.
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7 Tools to Power Up your Social Media
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7 Tools to Power up your Social Media
Tools that deserves honorable mentions
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Fieldwork: 3 Ways to Organize Events Using #SocialMedia
The first episode of my Field work introduces Albert Datsomor, @Albertdat, the online lead for @BarcampTema.
Our conversation centered on the topic, how to organize events using Social Media. Albert outlined how he and his team organize trending events while solely relying on Social Media
Thank you GhanaThink Foundation and the Barcamp Tema team for joining me in this episode.
Missed out on Barcamp Tema? Click here to follow the #bcTema hashtag.
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As always, the Show is supported by rinkix.com and Kaeme.com
Goodnight and have a pleasant tomorrow.
Update: My first Field Work in Tema, featuring Albert Datsomor of Barcamp Tema #bcTema
The next episode won't come on at 7pm. I'm still on the road, but you'll get it today. .
Have a good night and stay tuned. #bcTema
Jun 14: Stories about Google, Uber, Saudi Arabia and Mozilla
Google Releases first photo of Pixel 4
Saudi Government is hunting women decedents by tracking the IMEI number of their
Mozilla Firefox gets a new logo and
Uber Air Announces Melbourne as trial city for flying taxi service
Revealed! Why I'm Always on My Phone
Revealed! In this episode, I answered a lot of question I've been asked countless times. As you dig deeper into this episode, you'll find the need to be always on your phone as a Business owner or as the Social Media Manager for an organization.
This episode was supported by Kaeme Body Care and Rinkix
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5 Cheapest Ways to Increase Engagement on Social Media [Ep 3]
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5 CHEAPEST WAYS TO INCREASE ENGAGEMENTS ON SOCIAL MEDIA [EP3]
1. Ask for opinions from your Fans , ask them!– trust me, your customers, really love for you to hear them out , they really love for their voice to be heard. One practical ways customers usually contribute to you business is when you are building a brand, for instance, choosing a logo – customers love to contribute – once you ask them which one to use, they will happily give you ideas! So in order to increase the number of comments on a particular post, ask for their opinion. Votes, likes, dislikes, comments and suggestions are really valued when it comes to Social Media Marketing, so give customers the voice by asking for their opinion.
2. Encourage sharing – How do you encourage sharing? By Making your content, image or video share-worthy. Remember, going viral happens a lot of people share your posts – like a lot!. That’s it! Going viral is the typical “when luck meets preparation” sort of thing. Here’s the thing I have known about viral posts,… I have actually outlined 4 things.
1. It’s full of positivity
2. It stirs up emotions
3. It’s easily accessible and
4. It’s easy to share.
So whatever content you’re planning on creating, think about these four things about viral content and try as much as possible to include it inside your post. once this is done, you won’t even need to encourage your customers to share, they will readily share with their friends.
3. Post Videos – Listen, if a picture tells a thousand words, Imagine how powerful a video is. From introductions, to tutorials, you can expect people to press the share button and get seen with videos. And we all know how Facebook and other social media giants hold video content to the esteem high. Facebook rate video content higher among all content type. Which means, once your customers share, friends in their network will see it easily.
4. Host competitions and help them win – Build excitement and enhance customer engagement by running a winnable contest. I’m saying a winnable contest because if it’s difficult, with time, customers won’t engage
5. Post Customer Feedback – I feel like I’ve already said this like point number 1? Anyway, post photos of people using your product - if you sell product – people are more likely to buy products if they see photos of them being used – so post frequently!