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Create Your World

Create Your World

By Ben McCarthy and Liam Gibson
A weekly look at two content creators on the journey to profitable online content businesses 🎨 Share the pain of 0 views, and the glory of the first dollar 💸 Ben McCarthy is the founder of Discover Earth, a web app with a daily feed about the Carl Sagan-esque wonders of the cosmos. Check out & He lives in Sydney. Liam Gibson is the founder of Policy People, an article aggregator for communities of think tank professionals. Check out He lives in Taipei. Join our community:
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Currently playing episode

Fixing leaky Reddit funnels / Why YouTube channels grow like trees

Create Your World

Fixing leaky Reddit funnels / Why YouTube channels grow like trees

Create Your World

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July 16, 2020
Feed me.. ! Tinkering with RSS plugins
Liam's notes on a bunch of RSS feed plugins as he tries to filter out posts based on authors. Snippets of Ben's notes included too.    Simple Link Directory WP RSS Aggregator  - Premium US$150 WordPress Automatic Plugin - US$18 Youtube Vid: How to Make an AutoBlogging Website with WordPress and Automatic Plugin & Make Money in 2020  YD Buddypress Feed Syndication Uncanny Automator Plugin
March 29, 2020
Creating under Quarantine
Getting cabin fever under quarantine..? Nothing like good conversation when in isolation..! Liam (almost) finishes his thesis and looks ahead to create new synergies between Policy People and Global Voices, Ben maps out his game plan for the Product Hunt launch. 
March 20, 2020
Ben's preparing for launch / A disastrous internship
- Ben's upcoming ProductHunt launch - How to collaborate with creators - Success with automated traffic generation - Liam's launch feedback - Liam gets a new disastrous internship Product Hunt Product Hunt Launch checklist
February 19, 2020
Liam: 3, 2, 1 .. Policy People has launched! 🚀
Recording taken of the night of Policy People's first mini-launch. Check out the site now at (and please give feedback ;-) In this quick ep, I give an overview of the site's stack plus which users I chose to test out the MVP. Updates on first user feedback due in the next episode with Ben, so stay tuned!
February 17, 2020
Liam: My Minimum Viable (Free!) WordPress Stack
Quick update on cobbling together a basic working free stack for the site. Great to have a set up which can grow steadily from core MVP to additional features and build out as we grow overtime. Check out what I toyed with in the notes below !  (Free Platform and Paid Theme)  (A Promising Link Aggregator but likely abandaned now...) (Heaps of features if you want to do Lists of Links. Freemium.) (Autoposts Pulled RSS Feeds. Free version with paid add ons.) (Bunch of free themes for buddypress)
January 29, 2020
2020 Vision
Ben and Liam reemerge from the depths to bring you our plans for 2020 and a long overdue update on all that has been going on these past few months. Thanks to all of you for hanging in there! 
January 20, 2020
On hiatus!
Create Your World goes on temporary hiatus while Liam completes his Master's degree. Also: - Biggest lessons learned so far - Plans for Liam's next project: "Global Voices" - Podcasting tips - Reflections on the podcast so far
October 4, 2019
Finding solid ground / Coding school?
Liam is out of luck in applications for teaching platforms as he tries to make ends meet with some solid teaching hours while Ben weighs up whether or not learning Python would be more efficient than outsourcing.  
September 20, 2019
Claire-ity at last! / Showing your Strengths
- Is this the era of creators? - Liam's rocky business partnership reaches a conclusion.  But as one door closes, another opens - Referral SaaS companies compared - Ben helps a small business get on the map
September 13, 2019
An Instagram Breakthrough | 'Go Pro' on Teachable?
Ben successfully navigates Facebook's support maze. Liam sizes up the leap to Teachable's Pro plan as he grapples with an age-old startup dilemma... he needs money to grow, but needs to grow to make money! Instagram_boy Instagram shopping checklist EarlyParrot referrals DotCom Secrets book
September 6, 2019
~ The One-Ear-Only Episode ~
Ben discovers the potential of referrals for email marketing, while Liam's wanders through a misty maze of deal-making with his ever-elusive sales partner.
August 30, 2019
Oh.. SEO! / Slicing up a new sales pie
Ben is boning up on SEO with a side-hustle, while reworking his Reddit strategy. Liam gets a run of high-ticket sales and ponders how to negotiate commission rates with his new sales rep, Claire. 
August 19, 2019
A Fresh Perspective
Liam's time away from his morning broadcast leaves him with a new perspective, and a new plan. Ben has a new dropshipping idea. Check out Design Your Life by Bill Burnett and Dave Evans.
August 5, 2019
Flakey Freelancers / An Unexpected Turn
Ben's freelancers drop the ball, leaving his marketing strategy in the lurch. Liam launches his conversation classes, to unexpected results. Automate posting Shopify products to Social Media > Booking classes/appointments >
July 26, 2019
This Grass Ain't Greener! / Getting the Facts Straight
Liam's Utopian vision is shattered while Ben deals with feedback from a traffic spike
July 19, 2019
Outsourcing on a limb / Buying time with a new platform
Ben makes some rookie errors hiring a freelance editor while making gains with an SEO analytics suite. Liam's course sales dry up as he mulls over whether to extend the runway by teaching on AmazingTalker or start building out a MVP for his own product.   Strange Planet   Discover Earth Podcast
July 12, 2019
Enticing new platforms / How to nail product-market fit
Liam finds a new platform for teachers, and a potential protege. Ben maps out a flywheel and finds a formula to quantify the elusive product-market fit.  America Before: The Key to Earth's Lost Civilization. Amazing Talker. Tim Wu, The Master Switch: The Rise and Fall of Information Empires. Ben's Product-Market fit tweetstorm
June 27, 2019
Concocting Stories and Strategies with Mark Wilbur, the Online Alchemist
Our first ever guest is Mark Wilbur, the quintessential non-traditional technical founder. He's currently running, a hands-on subscription website to help programmers learn the powerful Elixir programming language. Cracking the Coding Interview ->  Actionable Gamification ->  How I Tricked Myself into Being Awesome ->  Alchemist Camp Podcast -> Mark's blog -> Mark's Twitter -> 
June 21, 2019
All-seeing Instagram Integrations / Game Over for Gamification ?
Ben unlocks new hashtags by mixing Google’s Vision AI with Instagram while Liam mulls over how on earth his first gamified live show halves the view count but doubled engagement.  Check us out on Indie Hackers ! --> Upvote us on Product Hunt ! -->  Wanna save on cloud space? Use Ben's Digital Ocean Affiliate Link -->
June 14, 2019
Fixing leaky Reddit funnels / Why YouTube channels grow like trees
Ben does some plumbing work on his subreddit funnel and ponders the creative process. Upsells are the silver lining to Liam’s first disappointing course sale, while his YouTube channels bears fruit. For a different integration solution try Integromat -->  Interested in learning Elixir or Phoenix? Check out Alchemist Camp --> 
May 31, 2019
Looking at the Big Picture / Sobering up with Psychonauts
Ben gets to grips with the psychonauts and looks into other niche communities, Liam steps back to redefine his long-term goals and the business he is building.
May 31, 2019
Trouble with the job / Making native content
Liam finds his business is causing some issues with his regular job, and Ben decides his content needs to change
May 31, 2019
Revising the Course / Fighting for Clicks
Liam tries a new tack with his new course, and Ben tries new strategies to get traffic 
May 31, 2019
A Big Turnaround / Finding Niches
Liam's fortunes turn at the last minute, Ben looks to refine his target audience
May 30, 2019
Crash and Burn / Starting Marketing
Liam's course launch doesn't go as well as he hoped, and Ben starts marketing Discover Earth.
May 30, 2019
Welcome to Our World
Ben and Liam introduce their businesses, how they chose them, and their plans for the future. 
May 30, 2019