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Creative Freedom with Lisa Robbin Young

Creative Freedom with Lisa Robbin Young

By Lisa Robbin Young
Based on the work of author, performer, and Fusion Creative, Lisa Robbin Young, Creative Freedom is a multi-media training series for creative entrepreneurs. You've got the podcast in your hot little hands right now. Here, we do the deep dives on all things related to creative entrepreneurship and the Five Key Areas of Success. From the fundamentals of getting started to the complexities of growing and scaling your Noble Empire, Creative Freedom is a bit of education and inspiration - empowerment to help you Own Your Dreams Without Selling Your Soul (TM).
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[S7E3] Is it Imposter Syndrome or Something Else?

Creative Freedom with Lisa Robbin Young

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[S7E3] Is it Imposter Syndrome or Something Else?
A long-time friend of mine came to visit Nashville not long ago. He paid me a compliment or two, as he often does, and I poo-pooed nearly all of it. Later, when we were at lunch with my family, he turned to my husband and asked: “How does she not see how talented and gifted she is?” My husband shrugged in agreement that I wasn’t owning my gifts and talent, and I certainly wasn’t accepting the compliment. Hello, Impostor Syndrome! What is Imposter Syndrome anyway? Well, it can be defined as a collection of feelings of inadequacy that persist despite evident success. Maybe you’ve felt it, too, but sometimes, Impostor Syndrome is a symptom of something much different. In this week’s episode, I talk a bit about the difference between Imposter Syndrome and what I call the Passed Over Paradox.
25:24
July 07, 2022
[S7E2] 4 Myths from Online Business Gurus: How to do Business Outside of the Box
I’ve been holding onto this episode for a long time. Decades, in fact. You may already know that I’ve been in the online space for nearly 30 years - back when it took 15 minutes for an animated Gif to load and we were actually excited about that! I’ve seen the rise and fall of many an internet marketer in my time - and the cult-like followings and mythos that those gurus often created around themselves. In that time, I’ve learned a lot about what works and what doesn’t work. Which is why I’m still here. So many folks were wooed by a promise only to find out they needed to invest more before they were really ready to step into a program like that. They were sold on a dream of “success in their sleep” with images of fancy cars and exotic locations. Except that their “way of doing business” was a cookie-cutter formula, or an online success “blueprint” - no joke - that was an actual thing back in the day. Those formulas and blueprints were often high-level overviews or outlines that didn’t give you enough details to help you make real progress. They just kept you hamstrung and needing to invest more and more money with the guru in order to finally get the details that they’d been holding back from the beginning. Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the what. We also need the “how”. We take that model and help them see how to implement it in ways that work for them. And you can do that, too... You can do business outside the box! Listen along as I bust 4 myths so that you can feel at ease and start doing business YOUR WAY. If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more! Special thanks to our Patrons for your continued support. Theme music: “Big Time” by Ikoliks
29:24
June 16, 2022
[S7E1] 2 Ways to Increase Brand Visibility Through Community
It's finally Season 7! It has been a long road to get here, and I’m so excited to be digging into the new content this season - all around helping you overcome the passed over paradox and step more confidently into your Great Work. To Be that star in your market, instead of a best-kept secret. Last season I talked about increasing your brand visibility by showing up, giving people a reason to pay attention and by collaborating with colleagues. But that third point - collaborating with colleagues - deserves an episode all to itself. We’ll hit THAT topic next week. Promise. But this episode is about building a community network and finding the right moments and opportunities to tap into those communities for business growth and visibility.
29:24
June 02, 2022
[S6E17] Do I need a business coach?
This is the LAST episode of season 6!!!I am ready to CELEBRATE with this week's episode where we dig into the questions I recommend asking yourself before you decide you are ready for coaching. Coaching is not a magic pill that cures all ills. In fact, many of my clients will recount the times they’ve sat with me and cried or told me to eff-the-eff-off because they didn’t like the hard truth they were facing in the moment. Truths that they ultimately HAD to face if they wanted to move forward. You’ve got to be ready for coaching. If you’re still standing around wanting someone to tell you what to do or be your boss, then that’s not what coaches do. In order to know whether or not a business coach is your right next step, these four things must be true: Ya gotta be coachable Ya gotta have a budget Ya gotta be clear on your goals Ya gotta be willing to invest your resources
41:01
April 21, 2022
[S6E16] The Biggest Money Block For Your Creative Type
Our money stories shape our choices... which chape our money stories... and so on, and so on! Today, I’m sharing the biggest money blocks for each creative type. Because, while we’re all unique, we do carry a few patterns in our types that can put up BIG roadblocks to our business growth and success. Each creative type has can have similar symptoms when it comes to hitting a plateau in your business, but the CAUSE is often one of these thought patterns. If you haven’t already taken our free quiz to discover your creative type, you’ll want to do that in order to know your type. Head on over to LisaRobbinYoung.com/quiz to get your results. After you get your result, or before, tune in to learn how to adjust your money choices.
24:25
April 14, 2022
[S6E14] How To Increase Your Pricing Without Losing Your Clients Or Your Soul
In 2007, Consumer Reports did a taste test with McDonald’s coffee and Starbucks. The Consumer Reports Coffee Taste Test showed that McDonald’s plain black coffee edged out Starbucks and other fast food chains and had the best tasting black coffee of them all. Then in 2009, a more informal Starbuck’s taste test was held to look at some of the flavored coffees. This was a bit less scientific, but still a blind taste test. The result? McDonald’s wins again! But here’s the point I thought was interesting: everyone still preferred the Starbucks environment, even though the McDonald’s coffee is better. McDonald’s charges less for their comparably - and purportedly better - flavored coffees than the Seattle coffee giant, but people happily pay more because of the experience of shopping at Starbucks. This is a great illustration of how pricing is subjective and based, at least in part, on the story you’re trying to tell. There are also a lot of “feels” that come up around pricing. Today, I want to tackle one of the most common concerns I hear from entrepreneurs with an existing book of business: How do I raise my rates so that I don’t lose my current clients or come off looking like I’m only in it for the money? Listen in below!
25:14
March 31, 2022
[S6E13] How to Sell Without the Sleaze
I have an Incubator client right now that’s working on building their business, and they don’t have a large audience. Between fits of frustration around wanting to go faster and inspired ideas that need execution, we’ve been having conversations around who they serve and how to talk to them to stimulate sales without coming off as sleazy. As nice as it would be to just jump from a great business idea to loads of sales, it just very rarely works that way. Could she walk up to every person she meets, introduce herself and offer her services? Sure. But she’d likely end up with more folks running screaming for the hills than she would new customers. There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself: "I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water." What can you do? Listen in to find out!
33:24
March 29, 2022
[S6E12] How to reach your target audience
In our last episode we talked about how to find folks and I intimated a little bit about the need to talk TO them, not AT them. But we didn’t get into specifics of how to do that - what to say, etc. I don’t want to leave you hanging. So, that’s what this episode is all about. This episode will be useful regardless of how well connected you are with this audience. Whether you’re just getting started with them or you’ve got clients, or the start of an audience but not many Raving Fans, I’m going to save you the two by four to the head. Because it’s not enough to know who they are, you’ve also got to reach and connect with - engage with - them. Listen to the show below to become "coffee worthy".
34:31
March 17, 2022
[S6E11] How To Find Your Target Market & Why It Matters
There was a time in the big bad world of business, where you could pretty much sell anything and people would buy it. You didn’t need to persuade people about the benefits of choosing you because you were the only game in town. They either bought what you were selling or they went without. Period. But buyers are smarter, do more research, and have a LOT more options at their fingertips. It takes more than just “buy my stuff, it’s great” to encourage a buyer to say yes. But even in a world where a whole lot of people MIGHT say yes to your offer, you need to practice a little discernment. Today, I want you to understand the principles behind finding your target audience - how to determine if you’re talking to the right people in the first place, and if not, what may need to shift so that you can actually FIND these folks. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
19:42
March 10, 2022
[S6E10] 5 Signs Your Business Needs to Pivot
Pivot! It was one of the biggest buzzwords of 2020, thanks to the pandemic that shall not be named putting a monkey wrench into EVERYONE’S plans! Not to brag, but I’ve been pivoting since before it was cool. I’ve probably done the pivot 5 or 10 times in my nearly 30 years online. I mean, nothing lasts forever and the only constant is change, right? Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new. So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
27:27
March 03, 2022
[S6E9] How to turn your audience into raving fans
Here's a question for you today: How does a rock get its own facebook page? The answer? The rock has Raving Fans. People so deeply committed to what it stands for that they want to share it with their audience. Raving Fans are your evangelists. They buy from you, but they also bring with them the support and rapport of new audience members that will get you faster traction and even greater income. But most importantly, your Raving Fans will help you share and disseminate the message and make the impact that you are trying to create with your brand. Tune into this week's episode to see how you can build a raving fan base that can compete with the Flint Rock. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
21:35
February 24, 2022
[S6E8] What is Content Repurposing?
I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds! Why am I talking about thrift stores on a business podcast? Because you can do the same thing with your content! We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it. You can also do some pretty cool things by maximizing and re-mixing your short form content, too. Repurposing reduces your overwhelm and the feeling of being on a constant hamster wheel of hustle. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
17:45
February 17, 2022
[S6E7] Developing a Content Strategy for Creative Entrepreneurs
We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that. Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
25:05
February 10, 2022
[S6EB1] - Bonus 2021 Annual Review
A "bonus" episode that breaks down how 2021 went. Listen in as I go through a month-by-month breakdown of the highlights of what happened personally and professionally, and end the episode talking about what the changes were making at Creative Freedom HQ that were inspired by 2021's ups and downs.
37:01
February 03, 2022
[S6E6] Increasing Your Brand's Visibility: How to Grow Brand Awareness as a Creative Entrepreneur
It's time for season 6, episode 6 of the creative freedom show! This week we'll be focusing on how to build brand awareness as a creative entrepreneur without sacrificing values that are important to you. How do you do that? ✅ Show up ✅ Give people a reason to pay attention ✅ Collaborate with colleagues Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
30:44
May 28, 2021
[S6E5] How To Develop A Sustainable Marketing Strategy
A sustainable marketing strategy helps you increase productivity while reducing costs. Adopting a sustainable #marketing strategy helps you improve your brand image and gain a competitive advantage. Though this is true, many entrepreneurs miss out. Why? Burnout. The sad reality for many entrepreneurs. The reason why so many quit or hang up the towel. The reason why creative entrepreneurs can’t continue… creating. But as Peter Drucker put it “The best way to predict the future is to create it,” so entrepreneurs must not quit creating. But consistency is NOT the same as frequency! That overwhelm comes into play when we are oversaturated with external information on how to run and market our business. So how do we develop an actual sustainable business that doesn’t lead to burnout? Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
35:37
April 14, 2021
[S6E4] Effective Business Planning for Creatives
The end of Q1 is hot on your heels here in March, so it's a GREAT time to reflect and re-set for the remainder of the year if you've already done your annual planning. OR, you can get your year in gear now and set yourself up to be on track for the rest of 2021. This episode shares 5 tips to help you get your strategic business planning done for the next 12 months - whenever the year begins for you! Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
31:53
March 24, 2021
[S6E3] Profitable Business Models for Creatives
Episode 3 of the Creative Freedom Show! This week we are focused on the top 3 profitable business models for creative entrepreneurs. In this episode we will cover: ✅ Service Based Model ✅ Product-Based Model ✅ Hybrid (Service + Product-Based)
34:19
March 03, 2021
[S6E2] Is your niche even profitable? How to find the right niche as a creative entrepreneur
This week on episode 2 of the Creative Freedom Show, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.
29:35
February 10, 2021
[S6E1] How to build a profitable business that's true to you
We kick off this season with a look at how to build a business that's true to you. You know... a business that keeps you from selling your soul! How do we do that? T.A.D.A. - An acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
34:33
January 27, 2021
[S5EB10] Fix This Next Business Hierarchy of Needs Level 5 - Legacy
While nearly every creative entrepreneur I meet talks about wanting to build a legacy, very few of them think about what it really means: that, at some point, you have to leave the company and entrust it to others to carry on the vision. Are you ready, willing, and able to do that? Not everyone is. This week's episode explains. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
12:38
April 29, 2020
[S5EB9] Fix This Next Business Hierarchy of Needs Level 4: Impact
This is the third in a special "Fix This Next" series of bonus episodes for Season 5 of the podcast. This episode walks you through level 4 of the Business Hierarchy of Needs, as outlined by Mike Michalowicz in his book, Fix This Next. I'm a certified Fix This Next advisor, and I have permission from Mike to share this information with you ahead of the book's release. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
16:44
April 15, 2020
[S5EB8] Fix This Next Business Hierarchy of Needs Level 3: Order
This is the third in a special "Fix This Next" series of bonus episodes for Season 5 of the podcast. This episode walks you through level 3 of the Business Hierarchy of Needs, as outlined by Mike Michalowicz in his book, Fix This Next. I'm a certified Fix This Next advisor, and I have permission from Mike to share this information with you ahead of the book's release. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
16:44
April 01, 2020
[S5EB7] Fix This Next Business Hierarchy of Needs Level 2: Profit
This is the second in a special "Fix This Next" series of bonus episodes for Season 5 of the podcast. This episode walks you through level 2 of the Business Hierarchy of Needs, as outlined by Mike Michalowicz in his book, Fix This Next. I'm a certified Fix This Next advisor, and I have permission from Mike to share this information with you ahead of the book's release. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
23:20
March 18, 2020
[S5EB6] Fix This Next Business Hierarchy of Needs Level One: Sales
In this bonus episode, I lead you through the Business Hierarchy of Needs as developed by Mike Michalowicz in his upcoming book, Fix This Next . I talk about how I almost burned my house down as a kid, and how that relates to running your business today. You'll also get an in-depth look at the lowest level of the business hierarchy: Sales. I'm a certified Fix This Next advisor, authorized to share this information before the book release. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org
16:23
March 04, 2020
[S5EB5] Plans are useless, but planning is everything
This is bonus episode 5 in a series of lessons learned from 25 years as a creative entrepreneur. You're getting 4 big lessons in a single episode. Can ya handle it? President Eisenhower was right: plans are useless, but planning is everything. That said, you can't control the outcome, you can only influence it by what you do and what you choose not to do. Remember, too, that your goal isn't always THE goal, and if you want to achieve it, you need to be consistent. It isn't sexy, but it works. This episode explains more. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
24:50
February 19, 2020
[S5EB4] My biggest business failure - and how I turned it around
This is bonus episode 4 in a series of lessons learned from 25 years as a creative entrepreneur. No one is coming to save you. You're a business owner, and you need to act like one. If you don't like the way the system works, the only way to change it is from the inside. In this episode, I'll take you behind the scenes in my biggest business failure and share examples from Apple, Denise Duffield-Thomas, and Leonie Dawson, to show you why you need to take control of your business and act like a business owner if you want it to grow - and how growing for growth's sake is only going to make you miserable. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
27:17
February 05, 2020
[S5EB3] It's not magic, it's marketing!
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support.Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
33:37
January 22, 2020
[S5EB2] You are the most important "product" your company offers. Here's why...
I've been teaching this concept for decades now. I started sharing it when I was in direct sales, but it's no less true today for creative entrepreneurs. In a world where there are lots of people doing things similar to you, the truth is that YOU are the competitive advantage your business relies on most. As the face of your company, you were what your audience is buying into every time they make a buying decision. This week's bonus episode fills in the details and helps you get a handle on it even further. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
34:13
January 08, 2020
[S5EB1] The most important lesson from 25 years online as a creative entrepreneur
This is episode one in a special bonus series I've created to share the most important lessons I've learned over the past 25 years. Yep. I've been an online entrepreneur for over 25 years now - back when the World Wide Web was a new-fangled thing and the Internet itself was a young upstart barely old enough to drink. This episode talks about the single most important lesson I've learned in my 25 years online - how your mindset is more important than the mechanics of being a creative entrepreneur... and how to set yourself up for success. Catch the show notes and all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com, licensed under creativecommons.org/licenses/by/3.0/
28:54
December 25, 2019
[S5E10] EPIC Content creation made easy
I'm going OFF about how the phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all.⁠ ⁠ Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!⁠ Catch the show notes and all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com, licensed under creativecommons.org/licenses/by/3.0/
23:23
December 05, 2019
[S5E9] Too many ideas? How to know which ideas to pursue first
As a creative, you've got LOTS of ideas. How do you keep track of them all? Can they even be managed? How do you decide which ideas to pursue, and which ones to table for later (or even give away to someone else)?  You're in luck because this week I'm sharing a bunch of tools and resources to help you organize your ideas and get clear on what you're going to move on now, and what can wait. You'll be able to end the distractions and stay foused! Catch the show notes and all the bonus content at CreativeFreedomShow.com  Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com, licensed under creativecommons.org/licenses/by/3.0/
29:58
November 20, 2019
[S5E8] How to find a profitable niche for your creative business
You've probably heard the phrase "riches in niches" more times than you care to count. As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealing a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like them. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/
26:25
November 06, 2019
[S5E7] Do less and charge more: How to change your mindset around pricing your work
If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price-gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable. Your pricing tells a story, and it's personal. For creative entrepreneurs there is no topic more in need of a mindset shift than pricing. Pricing is more than just materials + time. It's about your pricing mythology, your audience expectations, and other considerations that we'll run through in this episode.  Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/
29:09
October 23, 2019
[S5E6] Business Models for Creative Entrepreneurs
Just hearing the word “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. This episode shares a simple framework that can work for you regardless of your creative type. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/
24:45
October 09, 2019
[S5E5] The Hard Truth About Creating Passive Income
While it sounds sexy to "make dolla billz in your sleep," there are three huge misconceptions around creating passive revenue in your business. In this episode you'll go behind the scenes and see how I've set up passive revenue streams in my business, and just how "passive" they really are. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/
26:43
September 18, 2019
[S5E4] How to build a loyal following for your creative business (with L.O.V.E.)
As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene. So how do you build customer loyalty? L.O.V.E. It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/
26:28
September 04, 2019
[S5E3] How To Build Credibility For Your Creative Business
One of the things that stops creatives from growing their business is a fear that they don't have the credibility it takes to attract quality clients. This episode shares 5 things anyone can do (starting today) to build their credibility in the market, even if they're brand new and have zero clients. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/
26:23
August 21, 2019
[S5E2] Hiring a Business Coach? Ask these questions first!
Think you're ready to hire a business coach? Before you plunk down your hard-earned cash, make sure you really know what you're getting - and that you're really ready to make the investment. Too many creative entrepreneurs get burned by hiring the wrong person at the wrong time. This episode gives you specifics about the different kinds of business support - including coaching - to help you determine what you really need for your current stage of business growth. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/ 
29:11
August 07, 2019
[S5E1] How to Brand Yourself as a Creative Entrepreneur
Branding can be especially challenging for creative entrepreneurs. We're constantly evolving, and depending on your creative type, it might not come easy to you.  Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with how branding has evolved through the centuries – and what it means to you (and your clients) now in its current evolution.  Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com. Music and sound effects licensed under creativecommons.org/licenses/by/3.0/ 
27:20
July 24, 2019
[S4E10] 8 Lessons I've Learned From Hosting Live Events
Over the past 10 years, I've hosted hundreds of live events. From my basic monthly Accountability Club teleclasses and weekly Facebook Live Q&A's to more complex virtual and in-person events like Creative Freedom Live (Happening in October! Yeah, baby!) If you're thinking about hosting your own events, here are the mistakes and lessons I've learned to help you host a successful event that works for you AND your attendees. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
28:11
July 30, 2018
[S4E9] How to decide which events are worth attending
This is high season for business conferences and events for creative entrepreneurs. But how do you know whether or not it's really worth it to invest in attending in the first place? In this episode, I provide a simple "equation" that will help you get clarity about which events will be vital and beneficial to your business, and which ones you should skip. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
29:21
July 23, 2018
[S4E8] The Myth of Being "Self Made"
It's our final episode in our Summer series about underearning, and yet, it's the most important topic of all - getting the support you need to succeed. I bust the "self-made" myth bubble in this episode, because regardless of whether we start at the bottom or not, we all need people to help make our dreams come true. Support is critical. Whether that's your personal environment, or surrounding yourself with the right kind of people, help is a non-negotiable when you're building your Noble Empire. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
30:50
July 16, 2018
[S4E7] How Shame Impacts Your Ability to Charge More
This is one of our most dangerous episodes, because Lisa's talking about shame and what Dr. Brene Brown calls "Unwanted Identities" - and how they can impact your ability to charge higher rates for your work. If you find yourself saying "I'm not (famous person), I could never charge THAT kind of money!" then this episode is for you. This content contains an excerpt from Lisa's program, Overcoming Underearning for Creative Entrepreneurs. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
27:50
July 09, 2018
S4E6: How to Raise Your Rates
This is the next logical step after our last episode. Once you get clear that it's time to raise your rates, how, exactly do you go about raising them? Have a listen to this week's episode, where Lisa walks you through a few different approaches, from the basic, Nike approach (just DO it already!) to the "Tuna Can" approach and more. This is the fifth episode in a series about overcoming underearning. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
30:08
July 03, 2018
S4E5: 11 Signs You Need To Charge More
Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it's time to raise your rates? Your wish is our command! This week, Lisa shares 11 external indicators that can help you determine if a price increase is right for your creative business. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
27:42
June 25, 2018
S4E4: How To Say "No" With Class & Authenticity
Got someone who wants to pick your brain, ask you for a discount, or - GASP! - work for exposure? Need a classy way to say "um, no thanks!" without burning bridges or sounding like a jerk? You need this episode! Saying "no" is sexy, and today, Lisa shares 3 tips to help you say it with class & authenticity. This is the third episode in a Summer-long series that deals with different aspects and triggers for underearning. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
28:03
June 18, 2018
S4E3: 3 Tips to keep your momentum when you feel overwhelmed
What can you do when you're knee deep in a project (or multiple projects) and have to keep going? Lisa shares what she learned running her first (and only) 10-mile foot race about how to keep momentum when you get overwhelmed. This is the second episode in a Summer-long series that deals with different aspects and triggers for underearning. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
27:22
June 11, 2018
S4E2: 5 Core Symptoms of Underearning
Based on years of living as an underearning creative, as well as her extensive work serving other creative entrepreneurs, Lisa reveals the 5 core symptoms of underearning that are common among creatives. She also gives you a peek into how she's learned to deal with her own mindset issues around underearning, and offers an exercise to help you unravel your own symptoms. Catch all the bonus content at CreativeFreedomShow.com Music: "Welcome to the Show" by Kevin MacLeod, incompetech.com Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/
34:09
June 01, 2018
S4E1: The Six-Figure Deception
When someone is boasting about top-line numbers rather than the bottom line truth of their business, you can start to feel like you're being deceived. In this episode, Lisa walks you through real-life examples and how to read through the deception. She also takes you behind the scenes in her own business to show you how she took the Creative Freedom Incubator from zero to a living wage in about 18 months. Become part of the rising tide at CreativeFreedomShow.com Music: "Welcome to the Show" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
25:09
May 23, 2018
S4E0: The "WTF?" Episode
This is Episode Zero, the “WTF” episode. The one where I tell you what this show is about and why you should listen. If you’re listening to just the podcast, you’re only getting about a third of the deal. I’ve been doing Creative Freedom as a web series - we’re in our fourth season now, and we’re just now getting on the podcast bandwagon. We’re rolling out this new approach to reach you where you’re at. Catch all action at CreativeFreedomShow.com Music: "Welcome to the Show" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
03:17
May 04, 2018