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Crypto Marketing with Ty Smith | A Coinbound Podcast

Crypto Marketing with Ty Smith | A Coinbound Podcast

By Coinbound
Digital marketing in the age of cryptocurrencies, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Smith on Twitter: twitter.com/tydanielsmith
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Crypto Marketing Agencies Explained| Ep 68
Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
05:04
May 10, 2022
Web3 Marketing: Bull Market vs Bear Market | Ep 67
The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry. So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market? You can’t miss this episode! Key Takeaways Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets Sub Topic 1: 0:55 How To Position Yourself Sub Topic 2: 3:00 Content Strategies Sub Topic 3: 4:00 Conference Attendance Strategies Sub Topic 4: 5:24 How Marketing Pricing and Costs Change Sub Topic 5: 6:23 Ty’s Market Hack Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6 ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio
07:50
May 03, 2022
IN-DEPTH Bitcoin Miami 2022 RECAP | Conference Review Ep 66
As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.  You DON’T want to miss this! Key Takeaways 0:14 BTC Miami Overview ►Notable Speakers Michael Saylor Cathy Woods Keth O'Leary ►Move to Miami Convention Center and South Beach👍 ►Closer to Miami Nightlife = Better Networking! 2:46 Favorite Marketing Campaigns from BTC Miami 2022 1. Ride The Bull from Bullish 2. NEXO The Infinity Tunnel 3. TradeStation Miami Bull 4. CashApp as The Title Sponsor 5. TaxBit & Koinly 6. Circle Versace Mansion Party! 7. Physical Ad Presence in & around Miami Beach 8. Crypto Airport & Airplane Ads 9. BTC Miami Gift Bags 10. Arculus Hardware Wallet Vending Machine Resources ►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Connect with Jared: https://twitter.com/jared413 ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.  You DON’T want to miss this! Key Takeaways 0:14 BTC Miami Overview ►Notable Speakers Michael Saylor Cathy Woods Keth O'Leary ►Move to Miami Convention Center and South Beach👍 ►Closer to Miami Nightlife = Better Networking! 2:46 Favorite Marketing Campaigns from BTC Miami 2022 1. Ride The Bull from Bullish 2. NEXO The Infinity Tunnel 3. TradeStation Miami Bull 4. CashApp as The Title Sponsor 5. TaxBit & Koinly 6. Circle Versace Mansion Party! 7. Physical Ad Presence in & around Miami Beach 8. Crypto Airport & Airplane Ads 9. BTC Miami Gift Bags 10. Arculus Hardware Wallet Vending Machine Resources ►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Connect with Jared: https://twitter.com/jared413 ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio
13:28
May 01, 2022
How to Master Crypto TikTok in 2022 Featuring Crypto Wendy O | Ep 65
TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm. Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!
08:48
April 19, 2022
NFT Minting Websites Explained | Setting Up Your NFT Project for Success! | Ep 64
Key Takeaways 0:08 Topic Intro: What are the essentials for an effective NFT Minting Website? 0:31 Why do you need a project website? 0:56 What are the top tools & CMS to set up your website?(LIST) 2:36 5 Essential Components that will set your project up for success 6:11 *DISCORD reference CARD on right* Resources ►Setting Up A NFT Website Blog Post: https://coinbound.io/nft-website-set-up/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►WordPress: https://wordpress.com/ ►WebFlow: https://webflow.com/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
09:24
April 04, 2022
How To Host Successful Twitter Spaces For Web3 | Ep 63
Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms of developing brand awareness, Twitter Spaces is an extremely potent tool for marketers. In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith and Social Media Manager Tom Vavassis discussed the different ways that NFT brands have used Twitter Spaces to promote their projects, such as AMAs and interviews. Smith and Vavassis even offered advice on how brands can effectively use Twitter Spaces for marketing purposes.
10:12
March 23, 2022
Crypto Marketing Agencies Explained | Episode 62
In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether it's a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing!
04:29
March 17, 2022
When To Hire A Community Manager? Web3 Marketing 101 | Episode 60
When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them? Community managers are a beautiful thing. They come onto a team and tasked with developing an environment that is consistent with your company goals and ethics that drive people to rally behind your project. Because of this, community managers are extremely important assets to any Web3 project or business. They help keep the discussion flowing, build trust with investors and potential customers, and can save you valuable time and money by providing key support in tasks that you wouldn't have the time to do before onboarding this team member. There is a lot more to it than this, but that gives you an idea of why it's such an important position to have within your team! In this episode, Ty Daniel Smith, the Founder & CEO of Coinbound, dove into the topic of community management to discuss the most frequently asked questions we get surrounding community managers!
04:02
March 10, 2022
The Top 3 Social Media Channels for NFT Marketing 2022 | Ep 59
NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator,  investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is not as easy as many think. You must do research into communities within these platforms, connect with the people you are attempting to reach, and gain insights from your usage of social media.  As a Web3 Marketing Agency, this is our bread and butter! In this episode, The CEO and Founder of Coinbound Ty Daniel Smith is breaking down the top 3 Social Media channels we recommend in your NFT Marketing Strategy and why!   If you’re new to NFT Marketing, you won’t want to miss this!  
02:24
March 01, 2022
Our Top Crypto Super Bowl Ads 2022 | Ep 58
Description: The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in its ad for the Big Game by featuring Larry David, and so did Crypto.com with LeBron James. In the latest episode of the crypto marketing podcast, Coinbound CEO Ty Smith went over what worked and what didn't in the crypto Super Bowl ads. He also gave his thoughts on where he sees the future of crypto ads moving forward. Stay tuned for future episodes of the crypto marketing podcast and subscribe to us today! Key Takeaways: 0:07 Introduction: Crypto Bowl 2022 1:28 Top 3 Commercials 1:31 Coinbase Ad 3:21 FTX Ad 5:18 Crypto.com Ad 6:39 Strengths? 8:28 Predictions: Future of Crypto Ads Timestamps: 0:02 Ty Intro 0:04 Crypto Marketing in the Super Bowl 1:38 Coinbase’s Ad (b-roll video: coinbase ad?) 3:18 FTX’s Ad 3:22 Larry David(stock image to pop on screen somewhere around Ty) 3:30 FTX Commercial B-roll video: Can we include clips from ads without getting in trouble? Would love to ad clips while Ty is explaining the ads 5:01 Crypto.com’s Ad 5:04 Lebron James(stock image to pop on screen somewhere around Ty) 5:10 Crypto.com Commercial B-roll video(same notes and questions as above) Topic Footer Timestamps (Footer appears on screen as ty’s intro comes off?) 0:07- 1:21 Introduction: Crypto Bowl 2022 1:24-6:15 Top 3 Commercials 6:16-8:04 Strengths? 8:05-10:05 Predictions: Future of Crypto Ads Resources ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
10:51
February 24, 2022
The Most Common NFT Scams & How to Avoid Them | Ep 57
The Most Common NFT Scams & How to Avoid Them From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them. This episode of the Crypto Marketing Podcast might be the most important ever, especially if you’re looking to have a profitable and fun journey in the NFT ecosystem!
07:19
February 18, 2022
How To Cultivate An Engaged Crypto Community with Zac McKenna
A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode of the crypto marketing podcast, we spoke to none other than Zac McKenna, Senior Marketing and Business Development Strategist at Token Metrics. Topics that we covered included Token Metrics’ rise in popularity on YouTube, community engagement tactics, the importance of affiliate marketing, and so much more! 
17:48
February 10, 2022
How To Make Your NFT Launch A Success | NFT Marketing 101
We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stand apart in an extremely competitive environment? We at Coinbound have created a guide for any NFT project looking to succeed in an ever-increasingly crowded marketplace. Following our tactics will improve your social media presence, grow your community, and set your company up for success in the NFT ecosystem! Resources ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Word Press: https://wordpress.com/ ► Wix: https://www.wix.com/ ► Webflow: https://webflow.com/
05:53
February 02, 2022
Are Crypto Conferences Worth It? | Best Crypto Conferences in 2022
Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You have to consider an array of variables: cost, travel time, who is sponsoring, and more. In this episode, Ty & Liz took the time to discuss their favorite conferences, tips & tricks to make the most of your time, and why they believe attending Crypto Conferences is money well spent! 💸BONUS💸: Stay tuned until the end to receive a special discount code to use towards attending our favorite crypto conference!
14:03
January 28, 2022
BREAKING!!! The Top Crypto Marketing Trends & Predictions For 2022
With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022. The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances in content marketing, the growing prevalence of in-house community management, and so many more! As a crypto marketing agency, we are constantly strategizing and adjusting to key marketing trends, and making the most educated predictions we can for our clients. In this episode, Ty is discussing the Crypto Marketing Trends of 2021 that he believes will live on in 2022, and how he predicts these trends will manifest in 2022.
03:53
January 28, 2022
How To Optimize Your Content Marketing Strategy | Is Social Media Automation Worth It?
Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful crypto projects and crypto marketing experts utilize social media automation tools for their Twitter marketing initiatives and have grown both followers and engagement while leveraging automation. In the latest episode of the Crypto Marketing Podcast, Ty and Liz discuss what marketing automation is and how to utilize it, both the pros and cons of social media automation, the best platforms for social media automation, and where the future of the field is going in 2022 and beyond. This podcast is a must-listen not just for aspiring crypto marketers, but anyone interested in establishing a strong crypto marketing strategy.
18:44
January 28, 2022
How To Become A Top Crypto Influencer in 2022 | Crypto Influencer Marketing Lesson
Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator.  In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Content Creator 👉  CMO of DEFIT. The beauty of crypto is that if you have a passion for this space, you can find a niche for yourself, and Altcoin Sara is the perfect example.
23:34
January 07, 2022
Earned Media vs Paid Media | Ep. 50
Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications. The concept of owned, earned and paid media has content at the center.  Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are and how their functions vary from each other. Key Takeaways: Difference between earned and paid media PR’s that are directly issued into a crypto website PR’s that are issued in wires Working with clients to craft better stories Building relationships with the different journalists that you are reaching out to Building trust within your audience and the media How companies can put their best foot forward and have a journalist to cover them Implications to the different PR Strategies How to stay on top of trends Organic coverage, speed organic coverage, PR wires Resources: ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Cision: https://www.cision.com/ ► PR News Wire: http://www.acesswire.com
22:07
December 23, 2021
Women In Crypto | Ep. 49
With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields. Moreover, the crypto realm allows women to invest, have financial freedom, compete with the market, and empower one another. Today we are joined by Liz and Amara,  as they give us an overview of how important it is to have women representation in the crypto world. Listen to this episode to find out more. Key Takeaways Powerhouse women and women bosses The ethos of crypto revolves around equality Crypto gives women more opportunity to have a voice Knowing your audience and narrowing the business down to certain niches Liz and Amara’s advice on women who wants to start in crypto Resources: ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► CryptoCanvas: https://cryptocanvas.art/ ► Coinbase: https://www.coinbase.com/ ► World  of Women: https://worldofwomen.art/
19:29
December 16, 2021
NFT NYC: Breaking Down Top NFT Marketing Trends | Ep. 48
Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm. Key Takeaways Key features during the annual NFT.NYC Different types of marketing strategies and advertising in the event Comparing NFT.NYC to other events How out of home advertising is going to become an increasingly important part of crypto marketing ---------- ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
17:15
December 01, 2021
NFT Influencer Marketing 101 | Ep. 47
Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate. However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for your NFT brand, then this podcast is for you. Join Ty and Liz as they cover everything you need to know about NFT influencer marketing, why influencer marketing is important for NFT brands, how to properly vet NFT influencers and what it takes to cut through the noise and get influencers to actually answer. Key Takeaways: The importance of Amplifying your NFT content Identifying your audience and making sure it's a good fit for your project How to build trust among your audience How to make sure you’re not sending money to fake influencers Getting influencers to actually listen to you Tips to make sure your NFT influencer marketing campaign successful --- ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
17:21
November 14, 2021
How to Set Up an NFT Discord Server | Top Channels and Bots for 2021 | Ep. 46
How are you using social media to engage your community? To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want to check out. Join Ty Smith in this episode of Crypto Marketing Podcast as he covers the 5 channels you need to know  when you're setting up your Discord channel and 5 bots that are gonna make your life a whole lot easier! Key Takeaways: How to set up your channels and bots Best features and how they work. --- ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
10:15
November 04, 2021
Getting Your First 1,000 Twitter Followers! | Ep. 45
In this episode, Coinbound Founder Ty Smith and Social Media Director Liz Whiting discuss the best tips, tricks, strategies, and hacks to get your first 1,000 followers on Twitter.  ——    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
24:17
September 30, 2021
[Urgent!] Clickbait in Crypto Marketing | Ep. 44
In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)? ——   ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
23:50
August 24, 2021
How Gate.io 3X'd Their Users: An Interview with Marie Tatibouet | Ep. 43
In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more.    Follow Marie Tatibouet on Twitter: https://twitter.com/marietatibouet Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith  Visit Our Agency: https://coinbound.io/
38:02
August 12, 2021
Crypto Instagram Marketing [Everything You Need to Know] | Ep. 42
Wondering how important Instagram is for marketing cryptocurrency brands? How should Instagram be prioritized as a strategy for your marketing plans? In this episode, Ty Smith & Liz Whiting of Coinbound, break down everything you need to know about crypto marketing for Instagram, How to leverage Instagram effectively, and how it stacks up against other marketing strategies.   ——   ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
14:04
July 29, 2021
How to Build Trust in Crypto | Ep. 41
Ever wondered how you could build a more trusted brand in the cryptocurrency industry? How does trust play a role in the success of products and services in blockchain?  In this episode, Ty and Liz discuss why having a trustworthy brand is so important in crypto marketing and top tips to gain the trust of your users.   Follow Ty on Twitter: https://twitter.com/TyDanielSmith Check out Coinbound: https://coinbound.io More about the Crypto Marketing Podcast: https://coinbound.io/podcast
18:13
July 20, 2021
Crypto Twitter: How Frequently You Should Tweet & Quality vs Quantity | Ep. 40
In this episode, Ty and Liz explain what frequency crypto twitter accounts should target tweeting as well as metrics and goals for content quality.  Follow Ty on Twitter: https://twitter.com/tydanielsmith
12:14
June 29, 2021
Marketing in a Crypto Bear Market: How & Why It's Important | Ep. 39
Bear markets offer some incredible crypto marketing opportunities. In this episode, Ty & Liz explain why it's so important to market when the crypto market is down and how it can be done most effectively. Follow Ty on Twitter: https://twitter.com/tydanielsmith
10:14
June 24, 2021
Bitcoin 2021 Recap: Conference Summary & Event-based Crypto Marketing | Ep. 38
Last week, Ty and the rest of the Coinbound team attended the Bitcoin 2021 Conference in Miami. In this episode, Ty and Liz recap what happened at the event, analyze various marketing examples at the event, and break down how to get the most out of crypto conferences in general.  Follow Ty on Twitter: https://twitter.com/tydanielsmith
38:23
June 17, 2021
Crypto Twitter: Corporate Accounts vs Personal Accounts | Ep. 37
In this episode, Ty and Liz discuss the differences between corporate and personal accounts on crypto twitter. The duo breakdown what purposes each type of account serves, tips for growing each type, and gives recommendations as to how new and established companies should focus their resources.  More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith
16:24
June 03, 2021
SEO vs Social Media. What's Better for Crypto Marketing? | Ep. 36
In this episode, Ty compares the differences between SEO and Social Media as primary marketing strategies for cryptocurrency marketing.  Follow Ty on Twitter: https://twitter.com/tydanielsmith Powered by Coinbound: https://coinbound.io/podcast/
13:32
June 01, 2021
What is Social Listening? (and Welcome Liz!) | Ep. 35
In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why social listening is important for cryptocurrency companies, and top tools to use for social listening. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith
17:59
May 25, 2021
NFT Marketing: How to Make an NFT Drop Successful | Ep. 34
Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith
16:40
May 07, 2021
Why Crypto Companies Should Have an Email Newsletter | Ep. 33
Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newsletter. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
11:35
May 27, 2020
How to Write the Perfect Email Subject Line | Ep. 32
Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
08:45
May 20, 2020
How Can Crypto Companies Create a Lead Magnet? | Ep. 31
Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
09:04
May 13, 2020
When Should You Pay for Press Releases? | Ep. 30
Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
10:10
April 07, 2020
Before You Start Marketing, Set Up These 5 Free Tools | Ep. 29
When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign. Ty's Show Notes 1. Google Analytics - Allows you to monitor traffic on your site - You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site. -This is the first tool you should set up 2. Google Search Console - Allows you to analyze your organic traffic from Google. - You can see what keywords people are searching that result in a site visit - You can see which of your website pages people are finding via google - You can see how well you are ranking for specific keywords 3. Google Data Studio - Google Data studio allows you to display data in a way that makes it easier to read and analyze. - You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets. 4. Google Optimize - Allows you to run A/B tests. - You can test multiple versions of a web page and see what works best to drive conversions 5. Google Tag Manager - Allows you to easily implement code onto your site: Things like conversion tracking & event tracking. -Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions. Relevant Links: Google Analytics: https://analytics.google.com/analytics/web/ Google Search Console: https://search.google.com/search-console/welcome Google Data Studio: https://datastudio.google.com/ Google Optimize: https://optimize.google.com/optimize/home/ Google Tag Manager: https://tagmanager.google.com/ --- More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
05:47
March 24, 2020
How is COVID-19 (Coronavirus) Affecting Cryptocurrencies and Crypto Marketing? | Ep. 28
COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy. Time Stamps: [0:57] How COVID-19 is affecting the Cryptocurrency Market [4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing) [7:04] What Ty thinks crypto companies should do about marketing in this situation [9:18] Recap Relevant Links: How to Market in a Bear Market Follow us on Twitter: https://twitter.com/coinbound_io Text Us: 949-229-5650
11:06
March 19, 2020
WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27
Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Instagram Ty Daniel Smith: https://www.instagram.com/tydsmith_/ TJ Shedd: https://www.instagram.com/youngdumbcrypto/ Kylie Lowe: https://www.instagram.com/cryptokylie/ Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
12:04
February 04, 2020
Importance of Marketing in a Bear Market | Ep. 26
First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.  Ty's Show Notes: Intro We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to. Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing. Really frustrating because bear markets are such a good marketing opportunity. Why do marketing in a Bear market? Its WAY more cost-effective Less noise to cut through Where should you dedicate marketing resources in a bear market? Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant. PPC: Less expensive to bid on keywords Social Media content: Easier to get eyes on your content Conclusion That's all for today. Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this. Join us on Slack at coinbound.io/joinslack Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto Mentioned Links https://trends.google.com/trends/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Instagram Ty Daniel Smith: https://www.instagram.com/tydsmith_/ TJ Shedd: https://www.instagram.com/youngdumbcrypto/ Kylie Lowe: https://www.instagram.com/cryptokylie/ Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
08:52
January 23, 2020
What We Use Trello For | Ep. 25
Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore. In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale! Ty's Show Notes:  I was super scattered before. Trello made me capable of getting things done at scale.  It helps you get more things done effectively. Allows you to create scalable work processes. Allows your whole team to collaborate on multiple projects. What is Trello Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process. It organizes things by boards, cards, lists, and more. Tons of useful automation tools built into it to make workflows more efficient. How we use Trello We use Trello to organize basically everything We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily. Some of our boards: Content Management (track content from its creation to publication to distribution) Pre Production (plan what content we are going to put out) Web Development (list and track the development of different website features) personal boards (track our own to-dos) How Ty sets up his personal board 10 Lists/columns To do in the future Incoming To do this week To do today Doing now In Progress Complete Unresolved Reference Brain Dump Relevant Links https://trello.com/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
08:40
January 14, 2020
How Frequently Should You Post on Instagram? | Ep. 24
Have you ever wondered if you are posting the right amount on Instagram? In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best. Ty's Show Notes: Intro With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms. Today we will discuss how often you should post on Instagram for maximum reach and engagement. We will discuss what the data says, what that data means, and what we've seen ourselves. Start with Stats SocialBuddy says 1-3 times per day. Major brands post avg 1.5x per day DashHudson (marketing software company) broke down posting frequency vs reach as a percentage relative to "average" based on data from 1400 brands: 1 post per day: 3.39% more reach 2 posts per day: 3.12% less reach 3 posts per day: 6.17% less reach 4 posts per day: 13.17% less reach 5 posts per day: 9.26% less reach DashHudson also graphed # of posts per day vs total reach: Reach increases the more you post but decreases per post relative to average Interpreting that data It depends on your goals. Maximum reach or engagement per post? Posting once per day is probably fine. Conclusion End with a quote from Neil Patel: "If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life." Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this. https://socialbuddy.com/how-often-should-you-post-on-instagram/ https://blog.dashhudson.com/how-often-should-you-post-on-instagram/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
06:60
January 07, 2020
What We Use OneSignal For | Ep. 23
OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients. Ty's Show Notes: Intro: We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications. OneSignal is a super useful FREE tool that: Allows you to put site visitors on automated drip campaigns Engage with potential customers through a new and effective medium. Helps you increase site revisits What are push notifications? Push notifications are notifications sent to your phone or computer outside of an app or browser. When you go to a site and it asks you if it can send notifications, that's push notifications. What is OneSignal and what does it do? OneSignal is one of the most popular push notification softwares. Send push notifications via mobile and web Collect subscribers from your website automatically Send messages to them about promotions or updates send automated or manual push notifications to site visitors' phones or computers. Allows A/B Testing Free up to 30k subscribers Example: Our Site. If you go to our site and allow notifications and don't revisit for a certain number of days/week it will send different resources. We see about 5% site clicks. That's a lot of people that otherwise would have forgotten about us. Another Example: We set up one signal for some clients. One is a content creator: Now when anyone goes to his site it asks if they will allow notifications. If they do, and they don't revisit within a week it will automatically send a notification prompting them to subscribe to his youtube channel. Things to keep in mind when using OneSignal for push notifications Shorter is better Push notification click-through rates based on word count (From Buildfire.com): 10 words of less: 8.8% 11-20 words: 4.9% 21 words or more: 3.2% Relevant Links: https://onesignal.com/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
07:24
January 02, 2020
Top Chat Channels Crypto Companies Should Have | Ep. 22
A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard. In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications. Ty's Show Notes Intro We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use. Why do you need chat channels - Engage with your community in a direct, casual, constant way.   - Share updates and news   - Collaborate with interested parties   - Nurture relationships with your existing contacts Telegram - Probably the most popular cryptocurrency communication app.  - Even had an ICO (TON raised $1.7 billion) Slack - Organized by "Workspaces" - Workspaces have different channels, each for a specific purpose. - Our slack has channels like:   - Public   - Influencer groups   - Campaign specific channels   - Team channels to manage internal communications   - "Crypto Marketing" (the community can ask us questions about marketing) - Our slack can be joined at coinbound.io/joinslack - Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)   - Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel) Discord - Very similar to Slack but more gamer-focused.  - Has channels and "Servers" Conclusion - That's all for today. - Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this. - Join us on Slack at coinbound.io/joinslack - Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto Links https://slack.com/ https://telegram.org/ https://discordapp.com/ ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
09:04
December 24, 2019
What is a CRM & Do You Need One? | Ep. 21
What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?  If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company. Mentioned: Hubspot: https://www.hubspot.com/ Salesforce: https://www.salesforce.com/ ActiveCampaign: https://www.activecampaign.com/ Zoho: https://www.zoho.com/ Ty's Show Notes According to a study by Gartner: CRM is predicted to be the largest area of spending in enterprise software by 2021. It's impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks Points: What is a CRM? Database for clients/customers/contacts Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc. Questions/Structure: What is a CRM? "Customer relationship management" Database for clients/customers/contacts Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc. Why do you need a CRM? Its impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks Better serve your customers by segmenting and automating Most have free options. Nothing to lose. What are the top CRMs (and which have we used)? Hubspot Salesforce ActiveCampaign Zoho If you have questions shoot us an email at info@coinbound.io or on Twitter and tell us your needs and we'll point you in the right direction. Links: https://www.forbes.com/sites/bobevans1/2017/05/23/in-marc-benioffs-race-to-20-billion-these-4-engines-are-driving-salesforces-growth-cloud-wars/#2deb47ad7781 Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:44
December 06, 2019
Is It OK to Retweet Yourself? | Ep. 20
The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself? Tune in to find out the verdict!  & if you find this episode because we retweeted ourselves... mind ya business. Follow us on Twitter (& Retweet us): https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:39
December 05, 2019
Do Giveaways Work? | Ep. 19
If you're considering doing a giveaway on any social media platform - STOP AND LISTEN! Ty, TJ, and Kylie give the full rundown of why giveaways work, which platforms  and what to keep in mind when conducting your own giveaways. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:39
December 04, 2019
Crypto Marketing vs. Cannabis Marketing - How Are They Similar? | Ep. 18
The Cannabis and Crypto industries are often faced with similar limitations when it comes to marketing. The Coinbound team explains how the industries and marketing strategies for both Crypto and Cannabis are similar and ways to optimize your marketing efforts in those sectors. Time Stamps: [00:30] General similarities between the industries [01:43] Similarities between the obstacles faced by Cannabis and Crypto Marketers [02:00] Both industries favor brands that are willing to be bold [03:20] Consumers in both industries are more willing to be "early adopters" [03:28] Demographic breakdown similarities and differences between Cannabis and Cryptocurrency audiences Ty's Show Notes: Similar advertising limitations: Highly regulated products Can't freely advertise on Google, Facebook, Twitter, LinkedIn. Similar audience features: Gender: Mostly male  Crypto: 90%+ [confirmed by both our data and a study by coin.dance] Cannabis: 65% male [According to Miner & Co (social data research firm) Age: Mostly Millenials Crypto: 47.95% age 25-34 according to Coin.dance (same study) Cannabis: 38% according to Study by Eaze reported by NYTimes More accepting of new ideas and falling into the early-adopter tranche, more willing to be on the cutting edge and take risks How to reach them: Social media Twitter is best for crypto Instagram of Cannabis Influencers See influencer marketing as less obtrusive and its a good way to get around advertising bans SEO We are still in the early days of both crypto and cannabis so its easier to rank now than it will be. Links:  https://www.forbes.com/sites/andrebourque/2018/09/04/do-we-have-enough-data-to-build-accurate-cannabis-consumer-personas/#3e8e650f4d24 https://bitcoinist.com/google-analytics-bitcoin-demographics/ https://www.eaze.com/article/insights-2018-state-of-cannabis-report-marijuana-consumer-diversify Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
09:47
December 03, 2019
What We Use Hubspot For | Ep. 17
If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful.  On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process. Mentioned: Hubspot: https://www.hubspot.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:27
November 29, 2019
How Frequently Should You Post on Twitter? | Ep. 16
If you've spent any time on Twitter, you've probably wondered how often is too often to tweet?  Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/  Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/BurgerKing Social Pilot: https://www.socialpilot.co/ HootSuite: https://hootsuite.com/ Hubspot: https://www.hubspot.com/ Buffer: https://buffer.com/ Adobe: https://www.adobe.com/ CoSchedule: https://coschedule.com/blog/how-often-to-post-on-social-media/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
14:05
November 28, 2019
Top 5 Tools We Use at Coinbound | Ep. 15
On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the top 5 tools they utilize at Coinbound. Mentioned: Ahrefs: https://ahrefs.com/ Hubspot: https://www.hubspot.com/ Social Pilot: https://www.socialpilot.co/ Adobe: https://www.adobe.com/ Trello: https://trello.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:38
November 27, 2019
Is It Time To Join TikTok? | Ep. 14
Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts.   Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:06
November 26, 2019
Do Cryptocurrency Companies Need a Blog? | Ep. 13
Have you been considering creating a blog for your cryptocurrency brand?  Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [01:13] Coinbound spends a lot of resources on securing high rankings before it gets more difficult. [01:26] TJ says blogs are important but you should have a plan and end goal in mind before getting started. [02:04] Ty stresses the importance of keyword planning. [03:14] SEO can be exponential so getting in early will pay off as it will help to secure backlinks. [03:53] How to start a blog correctly. [04:11] Top tools you can use to manage your blog effectively. Ahrefs, SEMRush, Google keyword planner. [05:07] Keep search intent in mind when planning blog content. [05:58] You don't have to post super frequently. Once a week is fine. [06:49] Use a CMS like WordPress, Drupal, or Hubspot to host your blog. [08:10] Use Coinbound's free SEO audit tool to rank higher quickly: https://go.coinbound.io/seo-audit [08:39] If you don't have the time to manage a blog use an agency like Coinbound to populate your site with high ranking content. [09:20] Wrap up. Remember to rate us on Apple Podcasts to help us grow and create more content. Useful links: https://Ahrefs.com https://SEMRush.com https://ads.google.com/home/tools/keyword-planner/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
09:44
November 22, 2019
Do Giveaways Still Work? | Ep. 12
Have you ever considered doing a giveaway or wonder if they work? Are giveaways a still useful tool for marketers? In this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the effectiveness of running giveaways, how it differs across different platforms like Twitter and email, and best practices for conducting a giveaway the right way. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:48
November 21, 2019
How Cryptocurrency Companies Choose Brand Ambassadors | Ep. 11
Have you ever wondered what factors determine which influencers and personalities blockchain brands look at to decide who should represent their brand on social media and more? In this episode, the Coinbound team discusses how cryptocurrency and blockchain companies evaluate potential ambassadors to ensure their brand is represented correctly online. Referenced Links: https://hawkemedia.com/blog/picking-brand-influencers Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:37
November 20, 2019
Profanity on Social Media. Is It OK? | Ep. 10
Do you use profanity on social media? Do you feel it adds or detracts from growing a following online? In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie weigh in on the pros and cons of using harsh language on Twitter, Linkedin, and Facebook and how the difference in etiquette on each platform. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
10:46
October 25, 2019
Factors that Determine Influencer Pricing | Ep. 9
Have you ever wondered how much influencers charge to promote brands on social media? It's a common question and, honestly, it's a pretty complex answer. On this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the many factors that go into how influencers determine their pricing for sponsored content. Time Stamped Notes: [0:40] TJ's top factors that determine an influencer's pricing [7:24] How perception of "worth" plays a big role in price determination Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on slack: https://coinbound.io/join-slack
11:50
October 22, 2019
Do Hashtags Matter? | Ep. 8
On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the benefits of using hashtags on social media, which platforms they matter the most on, and how to choose the right hashtags in 2019. Mentioned Links: https://www.timesunionmedia.com/blog/do-hashtags-still-matter/ Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on Slack: https://coinbound.io/join-slack
07:39
October 17, 2019
How Important is Twitter for Cryptocurrency Companies? | Ep. 7
Ty, TJ, & Kylie breakdown the importance of Twitter and how cryptocurrency brands should leverage it to drive engagement with their communities. The trio also discusses important Crypto Twitter Do's and Don'ts for projects just joining the social media network. Join us on Twitter: Ty: https://twitter.com/tydanielsmith TJ: https://twitter.com/youngdumbcrypto Kylie: https://twitter.com/cryptokylie Coinbound: https://twitter.com/coinbound Read our list of top cryptocurrency accounts to follow on Twitter: https://coinbound.io/best-crypto-influencers-on-twitter/
12:47
September 26, 2019
Should Crypto Professionals Separate Their Personal & Professional Instagram Accounts? | Ep. 6
Ty, TJ, & Kylie discuss the pros and cons of separating your personal and professional Instagram accounts and how that relates to cryptocurrency brands. TJ and Kylie believe separating accounts is great for building more focused branding while Ty is still unsure what is best for him personally.  Follow the gang on Instagram: https://instagram.com/Coinbound https://instagram.com/CryptoKylie https://instagram.com/YoungDumbCrypto Learn more at: Coinbound.io
13:36
September 19, 2019
SEO Basics for Cryptocurrency Brands | Ep. 5
SEO strategy is one of the most overlooked marketing strategies in the cryptocurrency industry. In this episode, Ty explains the basics of what SEO is, how it works, and dives into tips and tools that will give your crypto brand a leg up on the competition. Learn more about Coinbound's SEO services: https://coinbound.io/seo/
11:40
August 28, 2019
Episode 4: Social Media Marketing for Crypto Brands with Paul McNeal
When it comes to Social Media Marketing in the Cryptocurrency industry, Paul McNeal (A.K.A. theCryptoCurator) is a leading authority on the subject.  In this episode, Ty and Paul dive deep into the world of what it takes to market a crypto brand successfully on Twitter, Instagram, Facebook, YouTube and more. Also included in the episode: top channels for driving social media engagement, successful techniques for managing your crypto brand's social media presence, and helpful tools & softwares for crypto social media marketing.
26:41
May 26, 2019
Episode 2: Content Marketing in Crypto with Aaron Mangal
Content Marketing is perhaps one of the most powerful yet underrated aspects of marketing. In this episode, we bring on Aaron Mangal, a content marketing specialist with years of experience in the cryptocurrency industry.   Some things we discussed: What Content Marketing is and how it applies to cryptocurrencies Examples of effective Content Marketing The most time and cost-effective channels for Content Marketing Software that Aaron finds helpful in his workflow 
49:28
May 08, 2019
Episode 1: Introduction & the Future of Marketing in the Cryptocurrency Industry
A basic introduction of who we are, what we do, and what the Coinbound podcast will be about. 
04:01
May 01, 2019