Crypto Marketing with Ty Daniel Smith | A Coinbound Podcast

Crypto Marketing with Ty Daniel Smith | A Coinbound Podcast

By Coinbound
Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Daniel Smith on Twitter: twitter.com/tydanielsmith
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Why Crypto Companies Should Have an Email Newsletter | Ep. 33
Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newsletter. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
11:35
May 27, 2020
How to Write the Perfect Email Subject Line | Ep. 32
Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
08:45
May 20, 2020
How Can Crypto Companies Create a Lead Magnet? | Ep. 31
Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
09:04
May 13, 2020
When Should You Pay for Press Releases? | Ep. 30
Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
10:10
April 7, 2020
Before You Start Marketing, Set Up These 5 Free Tools | Ep. 29
When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign. Ty's Show Notes 1. Google Analytics - Allows you to monitor traffic on your site - You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site. -This is the first tool you should set up 2. Google Search Console - Allows you to analyze your organic traffic from Google. - You can see what keywords people are searching that result in a site visit - You can see which of your website pages people are finding via google - You can see how well you are ranking for specific keywords 3. Google Data Studio - Google Data studio allows you to display data in a way that makes it easier to read and analyze. - You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets. 4. Google Optimize - Allows you to run A/B tests. - You can test multiple versions of a web page and see what works best to drive conversions 5. Google Tag Manager - Allows you to easily implement code onto your site: Things like conversion tracking & event tracking. -Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions. Relevant Links: Google Analytics: https://analytics.google.com/analytics/web/ Google Search Console: https://search.google.com/search-console/welcome Google Data Studio: https://datastudio.google.com/ Google Optimize: https://optimize.google.com/optimize/home/ Google Tag Manager: https://tagmanager.google.com/ --- More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound --- FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith Kylie Lowe: https://twitter.com/cryptokylie --- Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
05:47
March 24, 2020
How is COVID-19 (Coronavirus) Affecting Cryptocurrencies and Crypto Marketing? | Ep. 28
COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy. Time Stamps: [0:57] How COVID-19 is affecting the Cryptocurrency Market [4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing) [7:04] What Ty thinks crypto companies should do about marketing in this situation [9:18] Recap Relevant Links: How to Market in a Bear Market Follow us on Twitter: https://twitter.com/coinbound_io Text Us: 949-229-5650
11:06
March 19, 2020
WTF is Pinterest? (and how can crypto companies use it?) | Ep. 27
Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Instagram Ty Daniel Smith: https://www.instagram.com/tydsmith_/ TJ Shedd: https://www.instagram.com/youngdumbcrypto/ Kylie Lowe: https://www.instagram.com/cryptokylie/ Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
12:04
February 4, 2020
Importance of Marketing in a Bear Market | Ep. 26
First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.  Ty's Show Notes: Intro We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to. Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing. Really frustrating because bear markets are such a good marketing opportunity. Why do marketing in a Bear market? Its WAY more cost-effective Less noise to cut through Where should you dedicate marketing resources in a bear market? Influencer marketing: Influencer marketing is very supply/demand. Demand is down and supply has stayed consistent. Pricing will increase later SEO: longer-term, Less competition. Google uses the timeliness of an article in its decision-making process of what articles to serve. Articles that were published during the last bull run might no longer be relevant. PPC: Less expensive to bid on keywords Social Media content: Easier to get eyes on your content Conclusion That's all for today. Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this. Join us on Slack at coinbound.io/joinslack Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto Mentioned Links https://trends.google.com/trends/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Instagram Ty Daniel Smith: https://www.instagram.com/tydsmith_/ TJ Shedd: https://www.instagram.com/youngdumbcrypto/ Kylie Lowe: https://www.instagram.com/cryptokylie/ Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
08:51
January 23, 2020
What We Use Trello For | Ep. 25
Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore. In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale! Ty's Show Notes:  I was super scattered before. Trello made me capable of getting things done at scale.  It helps you get more things done effectively. Allows you to create scalable work processes. Allows your whole team to collaborate on multiple projects. What is Trello Trello is a collaborative project management tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process. It organizes things by boards, cards, lists, and more. Tons of useful automation tools built into it to make workflows more efficient. How we use Trello We use Trello to organize basically everything We put out a lot of content. Trello helps us manage our content schedule and make sure everything is getting done in a way that everyone can collaborate easily. Some of our boards: Content Management (track content from its creation to publication to distribution) Pre Production (plan what content we are going to put out) Web Development (list and track the development of different website features) personal boards (track our own to-dos) How Ty sets up his personal board 10 Lists/columns To do in the future Incoming To do this week To do today Doing now In Progress Complete Unresolved Reference Brain Dump Relevant Links https://trello.com/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
08:40
January 14, 2020
How Frequently Should You Post on Instagram? | Ep. 24
Have you ever wondered if you are posting the right amount on Instagram? In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best. Ty's Show Notes: Intro With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms. Today we will discuss how often you should post on Instagram for maximum reach and engagement. We will discuss what the data says, what that data means, and what we've seen ourselves. Start with Stats SocialBuddy says 1-3 times per day. Major brands post avg 1.5x per day DashHudson (marketing software company) broke down posting frequency vs reach as a percentage relative to "average" based on data from 1400 brands: 1 post per day: 3.39% more reach 2 posts per day: 3.12% less reach 3 posts per day: 6.17% less reach 4 posts per day: 13.17% less reach 5 posts per day: 9.26% less reach DashHudson also graphed # of posts per day vs total reach: Reach increases the more you post but decreases per post relative to average Interpreting that data It depends on your goals. Maximum reach or engagement per post? Posting once per day is probably fine. Conclusion End with a quote from Neil Patel: "If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life." Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this. https://socialbuddy.com/how-often-should-you-post-on-instagram/ https://blog.dashhudson.com/how-often-should-you-post-on-instagram/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
06:59
January 7, 2020
What We Use OneSignal For | Ep. 23
OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients. Ty's Show Notes: Intro: We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications. OneSignal is a super useful FREE tool that: Allows you to put site visitors on automated drip campaigns Engage with potential customers through a new and effective medium. Helps you increase site revisits What are push notifications? Push notifications are notifications sent to your phone or computer outside of an app or browser. When you go to a site and it asks you if it can send notifications, that's push notifications. What is OneSignal and what does it do? OneSignal is one of the most popular push notification softwares. Send push notifications via mobile and web Collect subscribers from your website automatically Send messages to them about promotions or updates send automated or manual push notifications to site visitors' phones or computers. Allows A/B Testing Free up to 30k subscribers Example: Our Site. If you go to our site and allow notifications and don't revisit for a certain number of days/week it will send different resources. We see about 5% site clicks. That's a lot of people that otherwise would have forgotten about us. Another Example: We set up one signal for some clients. One is a content creator: Now when anyone goes to his site it asks if they will allow notifications. If they do, and they don't revisit within a week it will automatically send a notification prompting them to subscribe to his youtube channel. Things to keep in mind when using OneSignal for push notifications Shorter is better Push notification click-through rates based on word count (From Buildfire.com): 10 words of less: 8.8% 11-20 words: 4.9% 21 words or more: 3.2% Relevant Links: https://onesignal.com/ More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Twitter Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
07:23
January 2, 2020
Top Chat Channels Crypto Companies Should Have | Ep. 22
A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard. In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications. Ty's Show Notes Intro We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use. Why do you need chat channels - Engage with your community in a direct, casual, constant way.   - Share updates and news   - Collaborate with interested parties   - Nurture relationships with your existing contacts Telegram - Probably the most popular cryptocurrency communication app.  - Even had an ICO (TON raised $1.7 billion) Slack - Organized by "Workspaces" - Workspaces have different channels, each for a specific purpose. - Our slack has channels like:   - Public   - Influencer groups   - Campaign specific channels   - Team channels to manage internal communications   - "Crypto Marketing" (the community can ask us questions about marketing) - Our slack can be joined at coinbound.io/joinslack - Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)   - Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel) Discord - Very similar to Slack but more gamer-focused.  - Has channels and "Servers" Conclusion - That's all for today. - Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this. - Join us on Slack at coinbound.io/joinslack - Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto Links https://slack.com/ https://telegram.org/ https://discordapp.com/ ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
09:04
December 24, 2019
What is a CRM & Do You Need One? | Ep. 21
What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?  If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company. Mentioned: Hubspot: https://www.hubspot.com/ Salesforce: https://www.salesforce.com/ ActiveCampaign: https://www.activecampaign.com/ Zoho: https://www.zoho.com/ Ty's Show Notes According to a study by Gartner: CRM is predicted to be the largest area of spending in enterprise software by 2021. It's impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks Points: What is a CRM? Database for clients/customers/contacts Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc. Questions/Structure: What is a CRM? "Customer relationship management" Database for clients/customers/contacts Helps you see all of your clients interactions with your products in one easy place like emails, web page visits, etc. Why do you need a CRM? Its impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks Better serve your customers by segmenting and automating Most have free options. Nothing to lose. What are the top CRMs (and which have we used)? Hubspot Salesforce ActiveCampaign Zoho If you have questions shoot us an email at info@coinbound.io or on Twitter and tell us your needs and we'll point you in the right direction. Links: https://www.forbes.com/sites/bobevans1/2017/05/23/in-marc-benioffs-race-to-20-billion-these-4-engines-are-driving-salesforces-growth-cloud-wars/#2deb47ad7781 Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:43
December 6, 2019
Is It OK to Retweet Yourself? | Ep. 20
The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself? Tune in to find out the verdict!  & if you find this episode because we retweeted ourselves... mind ya business. Follow us on Twitter (& Retweet us): https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:39
December 5, 2019
Do Giveaways Work? | Ep. 19
If you're considering doing a giveaway on any social media platform - STOP AND LISTEN! Ty, TJ, and Kylie give the full rundown of why giveaways work, which platforms  and what to keep in mind when conducting your own giveaways. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:38
December 4, 2019
Crypto Marketing vs. Cannabis Marketing - How Are They Similar? | Ep. 18
The Cannabis and Crypto industries are often faced with similar limitations when it comes to marketing. The Coinbound team explains how the industries and marketing strategies for both Crypto and Cannabis are similar and ways to optimize your marketing efforts in those sectors. Time Stamps: [00:30] General similarities between the industries [01:43] Similarities between the obstacles faced by Cannabis and Crypto Marketers [02:00] Both industries favor brands that are willing to be bold [03:20] Consumers in both industries are more willing to be "early adopters" [03:28] Demographic breakdown similarities and differences between Cannabis and Cryptocurrency audiences Ty's Show Notes: Similar advertising limitations: Highly regulated products Can't freely advertise on Google, Facebook, Twitter, LinkedIn. Similar audience features: Gender: Mostly male  Crypto: 90%+ [confirmed by both our data and a study by coin.dance] Cannabis: 65% male [According to Miner & Co (social data research firm) Age: Mostly Millenials Crypto: 47.95% age 25-34 according to Coin.dance (same study) Cannabis: 38% according to Study by Eaze reported by NYTimes More accepting of new ideas and falling into the early-adopter tranche, more willing to be on the cutting edge and take risks How to reach them: Social media Twitter is best for crypto Instagram of Cannabis Influencers See influencer marketing as less obtrusive and its a good way to get around advertising bans SEO We are still in the early days of both crypto and cannabis so its easier to rank now than it will be. Links:  https://www.forbes.com/sites/andrebourque/2018/09/04/do-we-have-enough-data-to-build-accurate-cannabis-consumer-personas/#3e8e650f4d24 https://bitcoinist.com/google-analytics-bitcoin-demographics/ https://www.eaze.com/article/insights-2018-state-of-cannabis-report-marijuana-consumer-diversify Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
09:46
December 3, 2019
What We Use Hubspot For | Ep. 17
If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful.  On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process. Mentioned: Hubspot: https://www.hubspot.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:26
November 29, 2019
How Frequently Should You Post on Twitter? | Ep. 16
If you've spent any time on Twitter, you've probably wondered how often is too often to tweet?  Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/  Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/BurgerKing Social Pilot: https://www.socialpilot.co/ HootSuite: https://hootsuite.com/ Hubspot: https://www.hubspot.com/ Buffer: https://buffer.com/ Adobe: https://www.adobe.com/ CoSchedule: https://coschedule.com/blog/how-often-to-post-on-social-media/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
14:04
November 28, 2019
Top 5 Tools We Use at Coinbound | Ep. 15
On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the top 5 tools they utilize at Coinbound. Mentioned: Ahrefs: https://ahrefs.com/ Hubspot: https://www.hubspot.com/ Social Pilot: https://www.socialpilot.co/ Adobe: https://www.adobe.com/ Trello: https://trello.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:38
November 27, 2019
Is It Time To Join TikTok? | Ep. 14
Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts.   Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
12:05
November 26, 2019
Do Cryptocurrency Companies Need a Blog? | Ep. 13
Have you been considering creating a blog for your cryptocurrency brand?  Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [01:13] Coinbound spends a lot of resources on securing high rankings before it gets more difficult. [01:26] TJ says blogs are important but you should have a plan and end goal in mind before getting started. [02:04] Ty stresses the importance of keyword planning. [03:14] SEO can be exponential so getting in early will pay off as it will help to secure backlinks. [03:53] How to start a blog correctly. [04:11] Top tools you can use to manage your blog effectively. Ahrefs, SEMRush, Google keyword planner. [05:07] Keep search intent in mind when planning blog content. [05:58] You don't have to post super frequently. Once a week is fine. [06:49] Use a CMS like WordPress, Drupal, or Hubspot to host your blog. [08:10] Use Coinbound's free SEO audit tool to rank higher quickly: https://go.coinbound.io/seo-audit [08:39] If you don't have the time to manage a blog use an agency like Coinbound to populate your site with high ranking content. [09:20] Wrap up. Remember to rate us on Apple Podcasts to help us grow and create more content. Useful links: https://Ahrefs.com https://SEMRush.com https://ads.google.com/home/tools/keyword-planner/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
09:44
November 22, 2019
Do Giveaways Still Work? | Ep. 12
Have you ever considered doing a giveaway or wonder if they work? Are giveaways a still useful tool for marketers? In this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the effectiveness of running giveaways, how it differs across different platforms like Twitter and email, and best practices for conducting a giveaway the right way. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:47
November 21, 2019
How Cryptocurrency Companies Choose Brand Ambassadors | Ep. 11
Have you ever wondered what factors determine which influencers and personalities blockchain brands look at to decide who should represent their brand on social media and more? In this episode, the Coinbound team discusses how cryptocurrency and blockchain companies evaluate potential ambassadors to ensure their brand is represented correctly online. Referenced Links: https://hawkemedia.com/blog/picking-brand-influencers Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
08:37
November 20, 2019
Profanity on Social Media. Is It OK? | Ep. 10
Do you use profanity on social media? Do you feel it adds or detracts from growing a following online? In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie weigh in on the pros and cons of using harsh language on Twitter, Linkedin, and Facebook and how the difference in etiquette on each platform. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
10:45
October 25, 2019
Factors that Determine Influencer Pricing | Ep. 9
Have you ever wondered how much influencers charge to promote brands on social media? It's a common question and, honestly, it's a pretty complex answer. On this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the many factors that go into how influencers determine their pricing for sponsored content. Time Stamped Notes: [0:40] TJ's top factors that determine an influencer's pricing [7:24] How perception of "worth" plays a big role in price determination Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on slack: https://coinbound.io/join-slack
11:49
October 22, 2019
Do Hashtags Matter? | Ep. 8
On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the benefits of using hashtags on social media, which platforms they matter the most on, and how to choose the right hashtags in 2019. Mentioned Links: https://www.timesunionmedia.com/blog/do-hashtags-still-matter/ Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on Slack: https://coinbound.io/join-slack
07:39
October 17, 2019
How Important is Twitter for Cryptocurrency Companies? | Ep. 7
Ty, TJ, & Kylie breakdown the importance of Twitter and how cryptocurrency brands should leverage it to drive engagement with their communities. The trio also discusses important Crypto Twitter Do's and Don'ts for projects just joining the social media network. Join us on Twitter: Ty: https://twitter.com/tydanielsmith TJ: https://twitter.com/youngdumbcrypto Kylie: https://twitter.com/cryptokylie Coinbound: https://twitter.com/coinbound Read our list of top cryptocurrency accounts to follow on Twitter: https://coinbound.io/best-crypto-influencers-on-twitter/
12:46
September 26, 2019
Should Crypto Professionals Separate Their Personal & Professional Instagram Accounts? | Ep. 6
Ty, TJ, & Kylie discuss the pros and cons of separating your personal and professional Instagram accounts and how that relates to cryptocurrency brands. TJ and Kylie believe separating accounts is great for building more focused branding while Ty is still unsure what is best for him personally.  Follow the gang on Instagram: https://instagram.com/Coinbound https://instagram.com/CryptoKylie https://instagram.com/YoungDumbCrypto Learn more at: Coinbound.io
13:35
September 19, 2019
SEO Basics for Cryptocurrency Brands | Ep. 5
SEO strategy is one of the most overlooked marketing strategies in the cryptocurrency industry. In this episode, Ty explains the basics of what SEO is, how it works, and dives into tips and tools that will give your crypto brand a leg up on the competition. Learn more about Coinbound's SEO services: https://coinbound.io/seo/
11:40
August 28, 2019
Episode 4: Social Media Marketing for Crypto Brands with Paul McNeal
When it comes to Social Media Marketing in the Cryptocurrency industry, Paul McNeal (A.K.A. theCryptoCurator) is a leading authority on the subject.  In this episode, Ty and Paul dive deep into the world of what it takes to market a crypto brand successfully on Twitter, Instagram, Facebook, YouTube and more. Also included in the episode: top channels for driving social media engagement, successful techniques for managing your crypto brand's social media presence, and helpful tools & softwares for crypto social media marketing.
26:40
May 26, 2019
Episode 2: Content Marketing in Crypto with Aaron Mangal
Content Marketing is perhaps one of the most powerful yet underrated aspects of marketing. In this episode, we bring on Aaron Mangal, a content marketing specialist with years of experience in the cryptocurrency industry.   Some things we discussed: What Content Marketing is and how it applies to cryptocurrencies Examples of effective Content Marketing The most time and cost-effective channels for Content Marketing Software that Aaron finds helpful in his workflow 
49:27
May 8, 2019
Episode 1: Introduction & the Future of Marketing in the Cryptocurrency Industry
A basic introduction of who we are, what we do, and what the Coinbound podcast will be about. 
04:00
May 1, 2019