The Business Storytelling Show
By Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: www.christophtrappe.com/sponsored-podcast-booking
The Business Storytelling ShowMay 21, 2020
666: What are the ethical considerations for generative AI use in business
Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business?
Join us.
Try Lately: lately.ai
Check out the eye-level cam I used: https://amzn.to/4bZHujH
Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I
665: Writing better copy with thorough copywriting briefs
The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:
- Why copywriting briefs are so important
- What goes into them
- How to use them efficiently
And more...
BONUS: Curved Monitors: Are They Worth it For Content Creators?
Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology.
I'm putting this 27-inch curved monitor to the test in this review episode.
664: How does cognitive bias affect SEO strategy?
SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer.
We discuss:
- What is cognitive bias?
- Things to know for SEO
- And more….
Join us.
Connect with Sarah: http://sarahpresch.com
663: 5 common marketing mistakes you must stop now
What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them.
Join us and grab a copy of her book here: https://amzn.to/3yh4rQL
662: Why coaching is important in the workplace
Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level of coaching.
Maybe it's not just the "manager" doing it all, either. Thomas Willis, author of "The Great Engagement: How CEOs Create Exceptional Cultures," covers the topic in his book and joins me on Episode 662 of "The Business Storytelling Show" to discuss:
- Why coaching cultures matter
- How do you get them to work
- Where does the time from
- And more
Join us.
BONUS: Marketing in the Age of AI Podcast with Emanuel Rose
I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools.
Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484
Some of the products mentioned:
Opus Clips: https://www.opus.pro/?via=413b47
Grammarly: https://www.grammarly.com/referrals/redeem?key=n1c49xdadhw6hsts
Otter AI: https://otter.ai/referrals/XT65HNJS
661: The Future of Business Communication: AI, CommTech, and CCOs
The definition of communication is evolving in business. So, let's find out what that means to you!
David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business.
Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic.
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The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this organic, unscripted conversation.
BONUS: IIEX and tech Content Chat
Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live.
We discussed a recent market research conference I attended, technology advances in content and many topics in between
Here is our chat and you can connect with Erika here: https://erikaheald.com/
660: What is the role of an editor?
Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
BONUS: Do podcasts have video?
A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?
Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears.
But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it.
So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium?
Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex.
So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."
659: How technology helps business growth
Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover:
- Enhancing productivity with tech
- Streamlining communication
- Data-driven decision making
- Operational cost reduction
- Innovative marketing strategies
Join me.
BONUS: Human vs. AI written content
Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
658: Crafting compelling content from dull topics
It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
657: The Art of Earned Media Coverage: Insights from a PR Veteran
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
- What is earned media?
- Isn't it just news coverage, basically?
- Why is earned media so credible, as mentioned in the book?
- How to get earned media coverage
Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI
656: How to guest blog - a chat with Jake Doll
Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."
BONUS: What should a content calendar include?
What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.
655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them
What are the best ways to promote your podcast, and where should you?
Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
654: How to build a brand identity - a chat with Rob Meyerson
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
- The 6th edition! Congrats. What's new?
- What is a brand identify?
- How to start building it?
- Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
653: How to increase branded search queries and volume
Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy.
Join us for conversation.
Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
652: An Ethical Email Marketing Discussion with Yuval Ackerman
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.
I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."
Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss:
- What originally attracted you to specialize in ethical email marketing?
- What is ethical email marketing?
- What are some ethical ways to leverage personalization and automation?
- Can the overuse of salesy language actually decrease conversion rates?
- Where do you see the most frequent ethical email marketing issues arising?
Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe
651: The AI Marketing Revolution: How CMOs Can Ride the Wave
Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.
ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?
With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:
- How to maximize AI use to drive performance.
- What risks come with AI and how do you manage them?
- What does responsible and effective AI integration look like?
- How can CMOs get their teams ready for an AI future (and present?
Join us and read the report here: https://lnkd.in/gnzbgNG4
650: How to use Discord as a brand! A chat with Tyler Stambaugh
Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy.
We cover:
- What is Discord?
- What are the use cases for brands?
- What are the advantages and disadvantages?
- And more...
Join us.
Learn more about Tyler's company: https://www.magnetiq.xyz
649: Insights in business: How to connect the dots - a chat with Chris Kocek
Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground."
Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo
648: How to write authoritative content - a chat with chima mmeje
chima mmeje🏳️🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss:
- What is authoritative content?
- Why it matters to business growth.
- How to create authoritative content.
- How to measure its impact.
- And more.
Join us.
647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá
Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss:
- What is the narrative economy?
- Why does the narrative economy exist?
- How is brand building different in the narrative economy?
- And more.
Join us and grab a copy of his book here: https://amzn.to/3U6gr0r
646: How do you know you are creating successful content? A chat with Dana DiTomaso
Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success.
Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results.
Join us.
Find the playbook here: http://kpplaybook.com
BONUS: Unlocking Success: Mastering the Marketing Approval Process
On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content.
I discuss:
Defining the Marketing Approval Process
Exploring Standards & Criteria
Essential Documentation
Approval Workflows - implementation
Managing Stakeholder Input
Continuous Process Optimization
Join me.
If you need help optimizing workflow, follow this link: https://www.christophtrappe.com/hire-a-workflow-consultant-to-be-more-efficient-in-your-marketing/
645: Clear communication skills every business storyteller must master
Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss:
- Why clarity is so important
- What's the struggle with it for communicators?
- Which skills should people focus on learning to be clear?
- And more...
Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm
644: How to find influencers for your brand? A chat with Lindsey Gamble
Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including:
- When should brands do influencer marketing?
- What are the best ways to identify the right influencers?
- What are best practices to work with them?
- And more.
Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf
643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf
Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader.
To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf, a fractional COO, on Episode 643 of "The Business Storytelling Show."
We discuss:
- How do you know you need a fractional executive?
- What are the advantages?
- What are the potential disadvantages?
- And more...
Join us.
Connect with Ben's company: https://wolfsedgeintegrators.com/
Work with me as a fractional content marketer: https://www.christophtrappe.com/hire-a-fractional-chief-content-officer-for-cutting-edge-fractional-content-marketing/
642: What are the new rules of marketing? A chat with David Meerman Scott
Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing.
To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show."
We discuss:
- Why do we need new rules?
- What are they?
- How can companies use them to thrive?Where do companies struggle?
- And more...
Join us and grab a copy of his book here: https://amzn.to/3TGitE7
BONUS: The three components of a useful marketing workflow
In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful.
Those are:
- Strategy
- Creation/Creative/Implementation
- Technical
Join me.
How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=2024-01
641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose
Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI affect it? How can you tell when marketing is inauthentic? How to ensure your marketing is authentic Join us and grab a copy of his book here: https://amzn.to/3NyrU4R
640: Does marketing know what it's doing? A chat with Greg Stuart
Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us.
Learn more about Greg's association here: https://www.mmaglobal.com/ai
This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC.
639: Automate Your Busywork - a chat with Aytekin Tank
Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The Business Storytelling Show to discuss how to automate more of the tasks that slow you down. Join us and grab a copy of his book here: https://amzn.to/4az2FJJ
638: What does a good SEO strategy look like?
Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.
BONUS: Is press release link building worth it?
On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.
637: The $100M Journey - turning failure into success with John St. Pierre
John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show."
Join us and grab a copy here: https://amzn.to/3T1SSFl
This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts.
636: How to create better lead magnets - a chat with Karen Bright
Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss:
- What are lead magnets?
- Why are so many less than perfect?
- The anatomy of a good lead magnets before AND after the signup.
Join us and connect with Karen here: https://lnkd.in/gcYWbqSi
635: How to succeed in the gig economy with the HUDU app
Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck.
Join us and download the HUDU app here: https://heyhudu.com
This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.
634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle
Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation.
Learn more about Otherweb here: https://otherweb.com
This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.
633: How generative AI is disrupting the online publishing industry
Jon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic.
Join us and check out Jon's company here: https://lnkd.in/gatRkAs2
This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital
632: How to level up your thought leadership strategy with the right voice
Emily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into finding your writing voice. Join us.
Connect with Emily at https://www.thepocketphd.com/
BONUS: 4 ways to grow your podcast
Here are my top 4 ways to grow your podcast.
Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11
Having a successful podcast takes dedication and smart strategy. Here are 4 tactics for growing a podcast audience.
Get on a Consistent Schedule
The first tip is to release episodes on a regular schedule, whether that's weekly, biweekly, or monthly. Many podcasts fizzle out after 10 episodes because they don't stick to a schedule. By consistently publishing new episodes, you make it easier for listeners to tune in and build a habit of listening.
Optimize for Search
Next, optimize your content for search engines. Use keywords and phrases in your titles, and descriptions, and show notes so people can find your podcast when searching for related topics. This allows you to reach new listeners who are interested in what you cover.
Book Relevant Guests
Having guests on your podcast expands its reach, as they will promote their appearance to their own networks. Aim to book experts and influencers whose followers will be intrigued to check out your show. This cross-promotion is a proven way to grow an audience.
Distribute the Video Version
Finally, livestream recordings and distribute the video version on platforms like YouTube and Spotify. Though podcasting started as an audio-only medium, video opens up new ways to find and engage listeners.
Consistent scheduling, SEO optimization, strategic guests, and video distribution - these tips can set you up for podcasting success. Implement them to expand your reach and listenership.
631: How to set up an Amazon storefront for influencers
As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand and content. On this episode and in this article, I will walk through how to apply for the Amazon Influencer Program, and then optimize your storefront by adding idea lists, photos, videos, and live streams.
630: How to understand people in an always changing world - a chat with Michael Nevski
Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.
629: How to monetize a blog - 5 ways evaluated
Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.
BONUS: What's Amazon Kindle Vella?
Let's talk about what Amazon Kindle Vella is and how you might publish ongoing stories and content to this platform and newish content type on Amazon.
Read even more: https://www.christophtrappe.com/a-new-option-to-publishing-short-stories-amazons-kindle-vella-how-to/
628: What's new in content marketing strategy? A chat with Robert Rose
Robert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us and grab a copy here: https://amzn.to/3sftDED