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Customer Insight Leader podcast

Customer Insight Leader podcast

By Paul Laughlin
Helping you through the morass of language & hype surrounding Data Science, Analytics & Customer Insight. Each episode is an interview with a leader who is really delivering value from data. (Our music is "Being Happy" from Purple Planet Music)
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Episode 21 - Andy Sutton

Customer Insight Leader podcast

Episode 21 - Andy Sutton

Customer Insight Leader podcast

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Episode 22 - Suresh Pillai
In episode 22, I have a wonderfully scientific conversation with Suresh Pillai who is working in Berlin. He shares about his background in theoretical physics, data science leadership roles (including in eBay) and why complex systems & simulations can help. A great opportunity to delve into a neglected approach compared to machine learning & other scientific methods, but still grounded in what will help today's businesses. I hope Suresh's tips for data scientists and data science leaders help you. Enjoy learning on so many topics in this polymath's delight.
45:48
September 4, 2020
Episode 21 - Andy Sutton
In episode 21 we go international and hear from Andy Sutton in Australia. Andy heads up Data and Personalisation for Endeavour drinks, the largest drinks retailer in Australia & part of the Woolworths group.  He is part poacher and part gamekeeper - thinking of more inventive ways to use customer data to personalise their experience with us, whilst also leading on data governance and privacy.  He made the conversion to retail and Australia 4 years ago, having started his career working with the (his words not mine) almost legendary Paul Laughlin at Lloyds Banking Group in deepest darkest Newport, South Wales. In this episode we talk about what prompted Andy's moves to Australia and the Retail sector, plus what he has learnt from both as well as Marketing roles. We also discuss non-Data-Scientists leading Data Science teams, the benefits of Research & Analytics teams coming together, plus other controversial topics. With such an open & honest leader, I'm sure you'll enjoy this conversion and find something to which you can relate.
44:44
August 21, 2020
Episode 20 - Scott Logie
For the milestone of our twentieth episode, I chat with Scott Logie, MD of REaD Group Insight. Scott has worked in the data industry for over 30 years on both the client and agency side.  He has also been Chair of the DMA and now runs the Customer Engagement Committee.  So, in this conversation we had the opportunity to take 'the long view' on use of data, regulation, leadership and skills development. What has changed & what's remained true. Lots of insights shared by Scott as we explored many common experiences and what they have to teach both analysts & data leaders today.
45:28
August 12, 2020
Episode 19 - Jason Bartram (when at Ombudsman Services)
In episode 19, I speak to Jason Bartram (while he was at the Ombudsman Services, prior to his new role at eBay). This is another recording from my archives, but a conversation well worth revisiting. In this interview we discuss his current role and career path, including lessons learnt in the hotel trade. He has a great anecdote involving the then Home Secretary and a fight in the kitchen. Jason also explains the importance of developing resilience as a leader and how different roles have helped him develop. We then talk about some of the interesting work that Jason is currently doing at the Ombudsman Services. This includes an interesting application of speech analytics to identify different personality types. The timely topics of measuring emotion and GDPR also make an appearance. Many thanks to Jason for his candour and for sharing his advice for developing as an analyst and a leader. Listen out for his advice on coping in the ‘panic zone‘, as well as focusing on analysis that can be actioned. Execution is key to making a difference, I agree with Jason on that priority. Hope you enjoy our conversation and it helps inspire you in your role.
23:38
July 29, 2020
Episode 18 - Alan Crawley (Optima Partners)
In this eighteenth episode, I chat with Alan Crawley, Founder & CEO of Optima Partners. As you hear in our conversation his boutique consultancy focusses on analytics for interaction optimisation, customer strategy & innovation. He also has a background as a marine biologist which we explore as a great starting point for his career in data science. We discuss the advancements in data, data science & AI that are really helping businesses. Plus, the need for commercial awareness & Alan's tips for leaders or those starting their career. Hope you enjoy this as much as I did.
41:31
July 16, 2020
Episode 17 - Harry Wilkes (RELX)
For our seventeenth episode, we turn our attention to Analytics and how analysts & their leaders can succeed in their careers. On this episode, I am joined by Harry Wilkes, Head of Customer Analytics for RELX. During our chat we discuss his current role and career path, including the value of commercial focussed Database Marketing or lead generation roles. We review both technical and softer skills that can help leaders effectively manage their teams and analysts develop the skills they need. Out chat also includes lessons learnt from the book that Harry recommended in this blog post. Harry shares his own experience and what is working for him and his team in their global consulting role supporting a wide range of businesses. A fascinating new perspective on common challenges. I hope you enjoy it as much as I enjoyed catching up with Harry.
28:54
July 3, 2020
Episode 16 - Gwilym Morrison (Royal London)
For our sixteenth episode, we return to interviews with Data Science leaders working in business today. I am joined by Gwilym Morrison who leads Data Science at the UK mutual insurer, Royal London. During our chat we discuss his current role and career path, including his transition from analyst to a people leader. Gwilym usefully shares the 6 skills that he has identified as needed within Data Science teams. These are well worth hearing and reassuring, as they map across to a number of topics we have already covered on Customer Insight Leader blog. He also calls out the Data Science Radar framework from Mango Solutions, who have previously shared their view on achieving Data Science readiness.  So, plenty of tips for other leaders and I hope you really enjoy our conversation.
22:26
June 19, 2020
Episode 15 - Jon Schwabish (Urban Institute)
In this fifteenth episode, we turn our attention to Data Visualisation. I'm in conversation with Jon Schwabish, economist, senior fellow at the Urban Institute in Washington DC & data visualisation author/trainer/consultant with his own firm PolicyViz.com. Our wide ranging conversation explore the critical need for data visualisation skills, the generous data viz community and developments in the tools available. We also reflect on lessons for all analysts from Jon's latest book "Elevate the Debate", plus mention the collection of charts Jon shares online. I really enjoyed this conversation and encourage you to check out a number of the resources we mention via different sections of policyviz.com (including his recommended podcast).
41:50
June 9, 2020
Episode 14 - Ty Francis (Meus)
In this fourteenth episode, we go deeper into leadership & psychology. I interview Ty Francis, founder of Meus, Gestalt leadership coach, consultant and filmmaker. Together we explore the need for the work he does with leadership teams seeking development, transformation, culture change and communication. This blossoms into a conversation about human beings, real transformation, Gestalt principles and creativity. We consider, more deeply, how leaders (including technical leaders) can more fully express themselves and serve the wider organisation. This includes the role of filmmaking & poetry. A lot to enjoy in this longer episode, so settle down to savour this one.
48:40
June 1, 2020
Episode 13 - Kanika Chaganty (Vitality UK)
In this thirteenth episode, lucky for you, I interview Kanika Chaganty who is CDO for Vitality UK (a leading health insurer). Her background is both in Business Intelligence (with a technical understanding of operationalising data) and in strategy/innovation (with a Post Grad diploma from Oxford University). We talk about her career journey, including the importance of hybrid (business + technical) skills. We also explore the role of the CDO (perhaps CDO 2.0) as well as how Kanika has benefitted from working in different countries during her career. She shares useful tips for both experienced managers and those starting out in their data careers. I hope you find our very enjoyable conversation useful.
34:12
May 26, 2020
Episode 12 - Tom Lloyd (MetaMetrics)
In this twelfth episode, I interview Tom Lloyd who is the Managing Director of MetaMetrics. As you hear in our conversation, his agency focusses on applying Econometrics and helping clients measure what drives their sales. With so much experience of applying marketing analytics & modelling for clients, Tom has plenty of practical advice to share with us. During our conversation, we covered a number of topics that I know readers of our blog have raised. From econometrics to customer insight, analytics to marketing & business questions. His experience “in the trenches” with clients shines through when we discuss topics like entrenched hypotheses & managing analysts differently. Hope you enjoy this one.
29:58
May 16, 2020
Episode 11 - Orlando Machado (Aviva)
In this eleventh episode, I interview Orlando Machado who as well as having an academic background (PhD in Applied Statistics), also had an illustrious commercial CV spanning roles at WPP, dunnhumby, Money Supermarket & now Aviva. We talk about Data Science & where it adds value, as well as Orlando's tips on where to focus and the skills that are needed. Along the way in this conversation we touch on the need for commercial understanding, alignment to strategic priorities & not innovating in isolation from your main business. Lots to learn from this eloquent leader.
27:06
May 4, 2020
Episode 10 - Sameer Rahman (when at EDIT & CIM)
In our tenth episode, I share another interview from the archives. This one is with Sameer Rahman (who at the time was Director of Data Science at EDIT agency & Chairman of CIM Wales). He is now Director of Insight at the Royal Mint. In this interview, he shares his agency-side & especially Marketing take on Data Science & the skills analysts need. Lots of sensible advice on skills and the questions that analysts should ask themselves. Plus lessons from Sameer's career journey & how his book "Applied Predictive Modelling for Direct Marketing in R (or SAS)" can help you. Well worth a listen.
27:58
April 29, 2020
Episode 9 - Enda Ridge PhD (author of Guerrilla Analytics)
In this ninth episode, we return to our focus on Data Science & Analytics leaders. I interview Enda Ridge who is both an experienced Data Science leader (Sainsburys, KPMG, EY) and also the author of "Guerrilla Analytics". Following a rave review for that book on Customer Insight Leader blog, in this conversation we discuss Enda's career, tips for others & some of the themes from his book. Common themes proved to be the need for a scientific approach (including rigour & reproducible results) as well as the focus needed on understanding your problem, data extract/receipt/load & communication. A really enjoyable chat which I hope is useful for analysts at all stages of their career.
42:17
April 26, 2020
Episode 8 - Annette Franz (CX Journey)
In this eighth episode, we again respond to the challenge of needing to work from home productively. This episode is an interview with a globally recognised CX expert, who has been working from home for over 20 years. Annette Franz is CEO & founder of CX Journey, as well as being chairwoman of the CXPA, author of "Customer Understanding" and regularly recognised CX consultant & coach. In this conversation we discuss her experience of learning to work effectively from home, including habits, apps & environment. Lots of honest pragmatic advice to help many leaders who are making this transition in a less than ideal environment. We hope it helps you.
35:44
April 8, 2020
Episode 7 - Norma Dove-Edwin (Places for People)
This seventh episode is another from the archives (recorded for our blog back in 2018 and still worth sharing). Paul Laughlin interviews Norma Dove-Edwin who is still the Chief Data & Information Office (CDIO) for Places for People Group Ltd. In this conversation we discuss Norma's career journey, GDPR, data protection & ownership more broadly, as well as project management & agile working. That and much more for you to enjoy in this data  focussed conversation.
28:20
April 3, 2020
Episode 6 - Kevin Watson (working from home)
In this sixth episode, we again respond to the challenge many leaders are facing, of needing to work from home for an indefinite period. This episode responds to that challenge by interviewing a leadership coach who has been working from home for many years. Kevin Watson, founder of My Own Coach shares his tips for working from home effectively & finding your own rhythm. He shares how he enjoys working more flexibly and some tips (and apps) that have helped him become more focussed & productive working this way. I hope it helps you.
30:01
March 24, 2020
Episode 5 - Elsbeth Kottelenberg (UBM/Informa Markets)
This fifth episode is another from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Elsbeth Kottelenberg, at the time she was Senior Customer Insight Manager for UBM (she is now Head of Visitor Experience for Informalities Markets). An opportunity to hear a Customer Insight/Market Research perspective on the challenges of this role, including the insights needed by B2B and B2B2B businesses. I hope you find it helpful.
24:50
March 23, 2020
Episode 4 - William Buist (working from home)
In this fourth episode, we respond to the challenge many leaders are facing, of needing to work from home for an indefinite period. This episode responds to that challenge by interviewing a leader who has been working from home for 19 years. William Buist, founder of WilliamBuist.com shares his tips for working from home effectively & how to overcome your initial difficulties. William shares how his home office evolved and the lessons he learned along the way, to more productively work from home. I hope it helps you.
36:48
March 23, 2020
Episode 3 - Martin Squires (when he was at HomeServe)
This third episode is another from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Martin Squires, at the time he was Director of Data, Insight & Analytics for HomeServe. In this conversation we discuss Martin's career journey, selling double glazing, chickens, football, the continued need for analysts & his tips for those starting out in their data careers. That and much more for you to enjoy in this open conversation.
20:55
March 16, 2020
Episode 2 - Ryan den Rooijen (when he was at Dyson)
This second episode is one from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Ryan den Rooijen, at the time he was Global Director of Data Services for Dyson. In this conversation we discuss Ryan's career journey, the need for people skills & visualisation, recommended leadership books & his tips for those starting out in their data careers. That and much more for you to enjoy in this open conversation.
34:35
March 10, 2020
Episode 1 - Harvinder Atwal (MoneySupermarket)
In this first episode, Paul Laughlin interviews Harvinder Atwal, CDO of MoneySupermarket Group. In this conversation we discuss Harvinder's career journey, his latest book "Practical DataOps", the need for such teams, why data products are more useful than insights & his tips for those starting out in their data careers. That and much more for you to enjoy in this open conversation.
36:08
March 10, 2020