DPG on Indie Game Development - #1: Press Kits

In this special episode of The Gamedev Podcast we talked on live stream about achievement systems in video games.  

We were joined by the fantastic Mimi Momo (Twitter: @lilchimchooree ) who is developing Dungeon Girls and has some brilliant ideas about achievement systems.  

We discussed how to define achievement systems, then briefly discussed a history of achievements in video games. We then moved onto when or when not to use them, how they can encourage or discourage certain gameplay styles, and how best to implement them. And all this while being attacked by internet connection issues!  

By joining our discord server you will be up-to-date as to when our newest podcasts release. You will also be able to ask us questions or be the one to hear news about our upcoming games first.   

If you liked our podcast, please follow us on our social media to support us and what we do:   

YOUTUBE: https://www.youtube.com/channel/UCfVf...
INSTAGRAM: https://www.instagram.com/darkparadig...
TWITCH: https://www.twitch.tv/darkparadigmgames
TWITTER: https://twitter.com/dark_paradigm
ITCH: https://darkparadigmgames.itch.io/
DISCORD INVITE LINK: https://invite.gg/dpg
PATREON: https://www.patreon.com/darkparadigmg...
LINKEDIN: https://www.linkedin.com/company/dark...
WEBSITE: https://darkparadigmgames.com/

MIMI MOMO'S TWITTER: https://twitter.com/lilchimchooree

We would love to hear from you and value your feedback! Thank you.

This is our first podcast with guests! A talented sound designer (Bas) and musician (Nathan) from Sinusaur join us! Sinusaur is a team that can make a complete and coherent sound package for your games: https://www.sinusaur.com/

Join our discord! https://invite.gg/dpg

We try to cover all the aspects of game sound in 2020. Listen to hear us chat about creativity and how to stay creative, how to improve productivity, the difference between sound design and music, the importance of interractive sound and some ideas of how to implement it, practical advice on tools and software for musicians/ sound designers and solo game devs who want to make their own sound, and many more subjects.

Audacity: https://www.audacityteam.org/

By joining our discord server you will be up-to-date as to when our newest podcasts release. You will also be able to ask us questions or be the one to hear news about our upcoming games first.

If you liked our podcast, please follow us on our social media to support us and what we do:

YOUTUBE: https://www.youtube.com/channel/UCfVf...

INSTAGRAM: https://www.instagram.com/darkparadig...

TWITCH: https://www.twitch.tv/darkparadigmgames

TWITTER: https://twitter.com/dark_paradigm

ITCH: https://darkparadigmgames.itch.io/

DISCORD INVITE LINK: https://invite.gg/dpg

PATREON: https://www.patreon.com/darkparadigmg...

LINKEDIN: https://www.linkedin.com/company/dark...

We would love to hear from you and value your feedback!

Thank you for listening :)

This is our first podcast with guests! A talented sound designer (Bas) and musician (Nathan) from Sinusaur join us! Sinusaur is a team that can make a complete and coherent sound package for your games: https://www.sinusaur.com/

Join our discord! https://invite.gg/dpg     

We try to cover all the aspects of game sound in 2020. Listen to hear us chat about creativity and how to stay creative, how to improve productivity, the difference between sound design and music, the importance of interractive sound and some ideas of how to implement it, practical advice on tools and software for musicians/ sound designers and solo game devs who want to make their own sound, and many more subjects.

Audacity: https://www.audacityteam.org/

By joining our discord server you will be up-to-date as to when our newest podcasts release. You will also be able to ask us questions or be the one to hear news about our upcoming games first.         

If you liked our podcast, please follow us on our social media to support us and what we do:      

YOUTUBE: https://www.youtube.com/channel/UCfVf...

INSTAGRAM: https://www.instagram.com/darkparadig...

TWITCH: https://www.twitch.tv/darkparadigmgames

TWITTER: https://twitter.com/dark_paradigm

ITCH: https://darkparadigmgames.itch.io/

DISCORD INVITE LINK: https://invite.gg/dpg

PATREON: https://www.patreon.com/darkparadigmg...

LINKEDIN: https://www.linkedin.com/company/dark...       

We would love to hear from you and value your feedback!

Thank you for listening :)

Join our discord! https://invite.gg/dpg   

We try to cover all the details of what to do and what not to do in the year of 2020. It is important to have a strategy when managing a crowdfunding campaign. Crowdfunding has become more and more competitive, the quality of the campaigns has risen, more projects are funding, but less projects do crowdfunding to begin with.      

We go over all the reasons as to which platforms you should look at, the length of your campaign, target pledges and rewards for backers.

By joining our discord server you will be up-to-date as to when our newest podcasts release. You will also be able to ask us questions or be the one to hear news about our upcoming games first.       

If you liked our podcast, please follow us on our social media to support us and what we do:     
YOUTUBE: https://www.youtube.com/channel/UCfVf...
INSTAGRAM: https://www.instagram.com/darkparadig...
TWITCH: https://www.twitch.tv/darkparadigmgames
TWITTER: https://twitter.com/dark_paradigm
ITCH: https://darkparadigmgames.itch.io/
DISCORD INVITE LINK: https://invite.gg/dpg
PATREON: https://www.patreon.com/darkparadigmg...
LINKEDIN: https://www.linkedin.com/company/dark...     

We would love to hear from you and value your feedback! Thank you for listening :)

Join our discord! https://invite.gg/dpg

We try to cover all the details of what to do and what not to do in the year of 2020. It is important to have a strategy when managing a crowdfunding campaign. Crowdfunding has become more and more competitive, the quality of the campaigns has risen, more projects are funding, but less projects do crowdfunding to begin with.    

We go over all the reasons as to which platforms you should look at, the length of your campaign and target pledges.      By joining our discord server you will be up-to-date as to when our newest podcasts release. You will also be able to ask us questions or be the one to hear news about our upcoming games first.     

If you liked our podcast, please follow us on our social media to support us and what we do:    
YOUTUBE: https://www.youtube.com/channel/UCfVf...
INSTAGRAM: https://www.instagram.com/darkparadig...
TWITCH: https://www.twitch.tv/darkparadigmgames
TWITTER: https://twitter.com/dark_paradigm
ITCH: https://darkparadigmgames.itch.io/
DISCORD INVITE LINK: https://invite.gg/dpg
PATREON: https://www.patreon.com/darkparadigmg...
LINKEDIN: https://www.linkedin.com/company/dark...   

We would love to hear from you and value your feedback! Thank you for listening :)

Join our discord! https://invite.gg/dpg

By joining our discord server you will be up-to-date as to when our newest podcasts release. You will also be able to ask us questions or be the one to hear news about our upcoming games first.    

If you liked our podcast, please follow us on our social media to support us and what we do:   
YOUTUBE: https://www.youtube.com/channel/UCfVf...
INSTAGRAM: https://www.instagram.com/darkparadig...
TWITCH: https://www.twitch.tv/darkparadigmgames
TWITTER: https://twitter.com/dark_paradigm
ITCH: https://darkparadigmgames.itch.io/
DISCORD INVITE LINK: https://invite.gg/dpg
PATREON: https://www.patreon.com/darkparadigmg...
LINKEDIN: https://www.linkedin.com/company/dark...

We would love to hear from you and value your feedback! Thank you for listening :)

Join our Discord server! https://invite.gg/dpg

We'll be answering:

-- What is a presskit?
-- Difference between press kit and press release?
-- Why is a presskit important?
-- When to make presskit?
-- Who are presskits for?
-- What should be inside of my presskit?
-- How to format presskit?
-- How should the text be written?
-- Things to note, when making a presskit?
-- Best ways to distribute press kits?

First and foremost a press kit is a promotional resource for your  game or company. The game scene has shifted over the last few years in  such a way, that generating hype around a release or having a solid  media strategy is crucial.
You want to communicate important facts with media outlets and  journalists, this you can do through a press kit. A short document,  containing contacts, details, events, products, promotions and other  things that could be interesting to journalists.

‍The purpose of your kit should align with the marketing strategy for  your business or game and will have as main goal to produce positive  press for you.
That being said, the primary audience for your press kit is journalists  and media agencies who are involved in the gaming industry.

A press kit helps you to gain the attention of journalists, that would  otherwise not cover your game in an article. You want to make it as easy  as possible for them, because if they have to do extensive research  beforehand, your chances of being covered will decrease.
The more free media coverage you have, the more likely you may reach new customers and therefore downloads of your game.

A press kit lets people know how to reach you, introduces your business,  product or service and shares your business story and facts.

Optimize your kit for the type of audience you want to reach. In this  case journalists in the gaming industry. Look at articles and what is  covered in them and the predominant writing style.‍

Include these things:

1)  Introduction

Name of business and a description of what your business does, historical milestones, list of awards or recognition

2) Contact Information

Where your company is located, number of stores and offices, location of your headquater

3) Team Biographie

Team size, Highlight team members with importance to the success of  the project, CEO/President/Founder biographies with headshot, interviews

4) Branding Story

The story of your Business, where was it founded, what was created, when and by whom

5) Links

Website links to all your products, social media links and email,  downloads to testdemo, download to logos (high resolution) and branding  guide, downloads to music, videos or artwork that may be used

6) Revenue

Annual revenue, funding, downloads, clicks, followers on social media

7) Products

Type and number of products (we recommend linking to a seperate press  kit for each product), platforms the games were released to, price of  product, list of patents, product guide and samples, game credits

8) Media Mentions

links to past press releases or reviews. general information or details about specific events involving your company or products

9) Others

notable clients, list of clients, volume of customers, testimonials, FAQ (assume questions journalists could have)

Full transcript: https://www.jaqmarti.de/home/journal/press-kit