"Branding Bud: The Commercialization Of Cannabis"

This week’s guest is James Kennedy, founder of Apothecanna, a Denver-based cannabis-infused topicals company created in 2009. Apothecanna’s mission is to spread the wisdom of traditional plant medicine. Listen to learn more about James and Apothecanna and his take on cannabis branding.

Join me, David Paleschuck, author of the first book on cannabis branding, “Branding Bud: The Commercialization of Cannabis” and my guest, Mark Faicol, Brand Manager at Pabst Labs – maker of the cannabis-infused beverage from Pabst Blue Ribbon. Listen in to learn more about how the hipster beer brand entered the cannabis-infused beverage market and what it's doing to gain market share.

Join me, David Paleschuck, author of the first book on cannabis branding, “Branding Bud: The Commercialization of Cannabis” and my guest, Joshua Littlejohn, Co-Founder of Colorado-based, Highgrade Syrups. We'll chat about everything from the cultural aspects of drinking syrup to the business aspects of being an entrepreneur in the cannabis industry today. Listen in to learn more about Joshua Littlejohn and his brand, Highgrade Syrup.

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields.

This week’s guest is Brad Douglass, PhD., who holds the title of V.P. Intellectual Property and Regulatory Affairs at The Werc Shop – one of the better-known terpene labs specifically engaged in cannabis. Brad’s past research has focused on the discovery of drugs, the delivery of therapeutics to the brain, and the production of pharmaceuticals. He is currently an active speaker and opinion leader in the area of dietary supplements, nutraceuticals, and preventative medicine.

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Ariel Payopay, Founder of Leira Cannagars, a Washington-based luxury cannabis cigar brand. His smokable creations often come gold or platinum wrapped and cost upwards of $10,000. He and his cannagars have been featured on Vice’s ‘Most Expensivist’ hosted by 2 Chainz. Ariel has taken his brand to Washington and Nevada and is on his way to building a national cannabis luxury brand. Listen in to learn more about Ariel and his take on luxury cannabis brands.

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Christi Campbell – a cannabis and luxury branding attorney. Lead of Duane Morris' Fashion, Luxury, Retail & Consumer Brands Team. Join us to learn more about Christi, cannabis trademarks and IP, and the future of cannabis.

This week’s guest is Dave Tran, Co-founder of Dope Magazine and Farechild, a Seattle-based cannabis events company; and Goldfingers Group, a cannabis consultancy. As CEO of Dope Magazine, Dave was the “front-man” and responsible for strategic direction of the magazine, as well as co-creating The Dope Industry Awards, Dope Cups, Dope Golden Ticket Parties, among other notable activities and accomplishments. Listen in as we chat about the industry and what Dave has been up to.

Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guests are Nikki Lastreto & Swami Chaitanya, Co-founders of Swami Select, located in Mendocino’s Bell Springs Appellation, an area known for producing some of the world’s finest cannabis. Together, they’ve become a leading force in the cannabis industry - educating and advocating for the betterment of the plant and those who consume it. In this week’s episode of The Branding Bud Podcast, we’re talking about cannabis, cultivation, and spirituality. Listen in to learn all about Nikki & Swami and what they are up to in Mendocino.

Join David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding with the best minds in the industry. This week’s guest is Kristina Calvert, Director of Business Development at Canndescent, one of California's better known 'benefit-specific' brands. Listen in to hear about Kristina's journey from black-market sales to one of the larger cannabis brands in the regulated CA market.

Join me, David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Jayson Won, Head of Creative at Puffco. He is an Executive Creative Director and Entrepreneur with over 25 years of experience leading award-winning creative teams, delivering powerful creative solutions, and creating meaningful digital experiences for some of the world’s most recognizable brands. Jayson has worked with Apple, HBO, Panasonic, MGM, Disney, Polygram, Universal, Paramount, 20th Century Fox, and has been at the forefront of interface & interactive design for years. Jayson is the recipient of many awards including an Emmy and a Telly. Listen in to learn more about Jayson's take on cannabis and creativity.

Join David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding with the best minds in the industry. This week’s guest is Alice Moon, cannabis social influencer, educator and advocate. Listen in as Alice and David discuss the do’s & don’ts of online cannabis marketing.

Join me, David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and other related topics with the best minds in the industry. This week’s guest, Lisa Weser, founder of Trailblaze, a cannabis-focused PR firm and mastermind behind the viral 850 lb. pot brownie. This week we’ll be chatting about Lisa’s pivot from being the "Queen of Beers" to "The Cannabis Publicist™” 

Join me, David Paleschuck, author of “Branding Bud: The Commercialization Of Cannabis” as I discuss cannabis branding and other related topics with the best minds in the industry. This week’s guest is Allison Disney, a cannabis brand strategist, and partner at Receptor Brands, a cannabis-focused agency based in Chicago. This week, I’ll be chatting with Allison about cannabis brands, cannabis consumers, and cannabis marketing.

Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Marco Hoffman, veteran cannabis brand builder. Creator of legacy brands The 420 Bar, Cannabis Quencher, Sinners & Saints, High Tea, Bad Hombre, and Impeachmints, among others. Co-founder of Venice Cookie Company (VCC), and Founder of Evergreen Herbal, a Seattle-based cannabis processor manufacturing cannabis-infused beverages, edibles, and flower brands. Marco has taken his brand to California, Washington, Alaska, Arizona and is on his way to building national brands. Learn more about Marco and his take on cannabis brand building.

Join David Paleschuck, the author of “Branding Bud: The Commercialization Of Cannabis” as he discusses cannabis branding and related topics with some of the best minds in branding, marketing, art, design, technology, and other related fields. This week’s guest is Lawrence Perrigo, the Founder of Saints Joints, a Seattle-based cannabis preroll company known for its collectible packaging and connection to the art and music communities. Saints Joints has been called out as a “Top Ten Preroll” by Weedmaps; a “Top 100 Cannabis Company” by Green Entrepreneur; among other notable callouts. Lawrence has taken Saints Joints to California, Oklahoma and is on his way to building a national brand. Learn more about Lawrence and his take on cannabis brand building.