The Defiant Business Podcast

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Eric Morse, founder of Ideal Career Coach. His story begins with wanting to become a medical doctor, however, he quickly realized that the life of a doctor is not for him so he transitioned to science. After 5 years, he changed careers to become a technical recruiter. First in an agency, then to Pharma, Google, and even he helped scale-out an SF Startup. Being a career coach is a culmination of all of his struggles and the lessons he learned along the way. Now he helps people find their ideal job. In this episode, we're going to talk about career coaching and we'll take a look at Eric's journey as well as what made him switch from being an employee to entrepreneur. If you're interested in learning more about career coaching or how it looks like to become an entrepreneur,  then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Eric here: https://www.linkedin.com/in/idealcareercoach/

On today’s Marketing Monday, we're going to be talking about the concentric circles of trust and radical authenticity, and this ties to the question "Is Radical Authenticity Oversharing?" Radical Authenticity isn't about oversharing. It's not about leaving yourself open to every person who might hurt you in your vulnerability. Through increasing your emotional intelligence, you can make use of the construct I call the Concentric Circles of Trust. So if you're a coach, consultant, or service-based business owner who wants to know how to express your authentic self while protecting your mindset and goals, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Joe Mann, CEO of Insights and Outreach. Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics. In this episode, we're going to talk about the 3 step sales process that you’re probably jacking up. We'll also give you tips and strategies on how to incorporate this sales process into your business.  So if you're a service-based business, and you're interested in learning what this process is about and how you can increase your sales, then go ahead and take a listen! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Join Joe's Facebook Group: https://www.facebook.com/groups/ethicalsalesforagenciesandcoaches/

On today’s Marketing Monday, we're going to talk about your ego, what is it as well as how is treated in the entrepreneur space. We’ve heard it all before: “You’ve got to step out of your ego.” “That’s your ego talking.” “Don’t let your ego get in the way of your dreams.” But what if I told you that ignoring your ego is the surest way to make sure it’s still going to trip you up later? What if I told you the key was to make a better ego? Let’s talk about it. So if you're a coach, consultant, or service-based business owner who wants to know more about how to make a better ego, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Joe Mann, CEO of Insights and Outreach, Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics. In this episode, we're going to talk about sales from an authentic and ethical perspective. We'll also take a look at how Joe helps organizations to increase sales and build systems from A to Z.   If you're interested in learning more about how to increase sales in an ethical way then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Joe here: https://www.linkedin.com/in/joemannbcg/

On today’s Marketing Monday, we're going to take a look at how you can maximize your creativity in business.  When it seems like there are no answers to your problems, or that everyone has done all of your ideas, you’re likely not embracing your creative thinking process. The best ideas don’t tend to come from cognitive thought processing alone. Typically, your creative process includes a discontinuous “jump” so when someone asks you how you came up with that, you say “It just came to me!” Let’s explore how we can optimize this for you in your business. So if you're a coach, consultant, or service-based business owner who wants to know how to maximize your creativity in business, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Jim Szafranski, CEO of Prezi. Prezi Video makes creating dynamic video more accessible to everyone, whether you’re doing it live or pre-recorded. Dynamic video gives coaches and consultants a fantastic tool for captivating storytelling. “Spoken word is more effective than a traditional bullet-pointed slide. That’s because you can't listen and read at the same time. As the viewer, you're context shifting constantly when presented with a wall of text and a presenter,” Jim explained. If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive and engaging then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Jim here: Linkedin

On today’s Marketing Monday, we'll answer the question of "What Are You Sacrificing to Scale?" Have you gotten these messages in your DMs “How are you going to scale that?” or “I remember when I was doing 1-1 coaching…” The question or statement usually leads to being told that you have to adopt this evergreen group coaching model if you want to see continued profits for your business. But when your business is part of your higher calling, it leaves much to be desired. Let’s talk about it. So if you're a coach, consultant, or service-based business owner who wants to know how to avoid this cookie-cutter strategy of scaling, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Tamika Franklyn, founder of Precision Franchise LLC, guiding aspiring entrepreneurs in owning proven-model businesses. She provides 1:1 consultations to determine the best business model for her clients’ lifestyle and goals and prepares them with introductions to the franchisors. In this episode, we're going to talk about the types of businesses you wouldn't expect to be franchised, and we're going to be taking a closer look at service-based businesses within this proven business model. So if you're interested in learning how you can get started with franchising as a service-based business, then this episode is for you. Tamika's website: https://www.precisionfranchise.com Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we'll dive deeper with this question "Do you have a Wide Field of Vision?"  You see that it’s all interconnected, so how do you pick one area to specialize in? Is your business looking a little like Frankenstein? Have you gotten excited about something new, slapped it onto your business, and now no one knows what you’re really up to? I know what this feels like, so let me tell you how I solved it for DTSQ. So if you're a coach, consultant, or service-based business owner who wants to know how to pick one area to specialize in, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Tamika Franklyn, founder of Precision Franchise LLC, guiding aspiring entrepreneurs in owning proven-model businesses. She provides 1:1 consultations to determine the best business model for her clients’ lifestyle and goals, and prepares them with introductions to the franchisors. In this episode, we're going to talk about how Tamika ended up settling into the franchise industry, as well as what was her journey like to become an educator on this successful path to business ownership. So if you're interested in learning more about the franchise industry, then this episode is for you. Tamika's website: https://www.precisionfranchise.com Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Dave Schools, Head of Marketing at Hopin, an amazing interactive platform for virtual events. You can create immersive virtual, hybrid, and in-person event experiences for your audience, no matter where they are. Hopin is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. Attendees can move in and out of rooms just like an in-person event and enjoy the content and connections you've created for them. In this episode, we're going to talk about how Hopin came to be, as well as how entrepreneurs, coaches, and people who create online events can use it to increase engagement with their audience. So if you're interested in learning unique ways to make your next online event more engaging, then this episode is for you. Take a look at Hopin: https://hopin.com Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about something you might have experienced. It's When You Buy Coaching But Get Courses. So here's an example:  It sounded so great on the sales call. You’d get coaching as well as have access to a huge content library that would answer any question you could think of. And then you get to the other side and discover live calls packed with tens (maybe hundreds) of people clamoring for help because (just like you) they watched the videos but need help applying the information directly to their business. The coach only has a few minutes for each of you, and you’re told many times to “watch the video about XYZ” This is what happens when coaches sell courses and call it coaching. So if you're a coach, consultant, or service-based business owner who wants to know how to avoid buying a course instead of coaching, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Nakeia Drummond, an entrepreneur, and educator who views her career as a tapestry of experiences that have unlocked her purpose. In 2015, Nakeia founded NLD Strategic, an award-winning equity-focused management consulting firm that supports strategy development, implementation, and measurement in social impact organizations and businesses. She is also the Founder of The Women Entrepreneur Leadership Lab, (The WELL), a membership network and advocacy initiative that fosters collaboration and economic development in black woman-owned businesses. In this episode, we're going to talk about the 3 Signs That You Don’t Have a Business Strategy.  If you're interested in learning more about how to find out if you have a business strategy in place,  then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Nakeia's Website: https://nldstrategic.com

On today’s Marketing Monday, we're continuing the Cult Coaching series and talking about Thought & Emotion Control which is the other half of the "BITE" model, Dr.Hassan has developed.  I'll explain what Thought & Emotional Control means when it comes to your business, interactions you have with business partners, co-workers, and your audience. So if you're a coach, consultant, or service-based business owner who wants to know how Thought & Emotional Control works, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Nakeia Drummond, an entrepreneur, and educator who views her career as a tapestry of experiences that have unlocked her purpose. In 2015, Nakeia founded NLD Strategic, an award-winning equity-focused management consulting firm that supports strategy development, implementation, and measurement in social impact organizations and businesses. She is also the Founder of The Women Entrepreneur Leadership Lab, (The WELL), a membership network and advocacy initiative that fosters collaboration and economic development in black woman-owned businesses. In this episode, we're going to talk about Equity-Focused Management Consulting, as well as Nakeia's entrepreneurial journey. We'll also take a look at picking a specific niche that's profitable.  If you're interested in learning more about picking a niche as a service-based business owner and connect with Nakeia then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Nakeia's Website: https://nldstrategic.com

On today’s Marketing Monday, we're continuing the Cult Coaching series and talking about Behavior & Information Control which is the second part of the "BITE" model, Dr.Hassan has developed, in terms of online services. I'll explain what Behavior & Information Control means when it comes to your business, interactions you have with business partners, co-workers, and your audience.  So if you're a coach, consultant, or service-based business owner who wants to know how Behavior & Information Control works, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Johnny Warström, CEO of Mentimeter, a platform where you can create interactive presentations for your workshops & meetings. Business presentations have been given in a particular way for a long time - but what if you could have interactivity built into your presentation? That's exactly what a tool like Mentimeter does. It allows your audience to take part, whether they're in the room with you or across the world. If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Jonny here: Linkedin

On today’s Marketing Monday, we're talking about Standardized Success and Cookie Cutter Coaching programs. I'll share with you the lesson I've learned after investing $30K into a program (spoiler alert: turns out it wasn't what I expected) and we'll take a look at what this means for your service-based business. So if you're a coach, consultant, or service-based business owner who wants to know how to choose the right programs to invest in your business, as well as how to avoid "cookie-cutter coaching" programs - then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from. In this episode, we're going to talk about problems within the media ecosystem, as well as how people consume content and why it's crucial to be intentional with how you consume content online. So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

On today’s Marketing Monday, we're talking about  5 Growth Phases of Coaching, Consulting, & Service Businesses. We'll explain how important it is for you, the consultant to know the differences in these business phases when you offer services to your clients. So if you're a coach, consultant, or service-based business owner who's wanting to know how to sell services that are in alignment with your client's business phase, so you can be the go-to person for them,  then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from.  Mike has started his career as an attorney but moved into the media and tech space in 2014 and started building businesses around a new concept, the Influencer. He was optimistic about the Digital Creator space but frustrated about the types of content that were the most successful on digital platforms.  In this episode, we're going to talk about Mike's journey in building a media curation company, as well as his goals about the company and the people it helps.  So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

On today’s Marketing Monday, we're talking about Online Courses,  the experience I've had with them as well as how you can find if an online course is worth buying. We'll answer the question of "Are Online courses Dead?", but also we'll talk about If they work, and what you'd need to look at when buying an online course. So if you're a coach, consultant, or entrepreneur who's wanting to know more about what're the things you need to pay attention to when buying an online course, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Jim Kalbach, Chief Evangelist at MURAL, an amazing interactive whiteboard application. You can use MURAL to brainstorm, do exercises, make a workshop more engaging, and more all in real-time.  Jim is a noted Author, Speaker, and Instructor in experience design, strategy, and visual methods, as well as remote facilitation. A long-time member of MURAL for nearly six years, his personal mission is to make imagination work possible in global organizations, anywhere, anytime. In this episode, we're going to talk about how Mural came to be, as well as how entrepreneurs, coaches, and people who create online workshops can use it to increase engagement with their audience during an online workshop or class.  So if you're interested in learning unique ways to make your next online workshop more engaging and interactive, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're talking about how your brand can increase customer or client loyalty as we take a look at the four main phases of the brand development life cycle.  We'll answer the question of "how do I build a community around my brand?", but also we'll talk about building vs birthing a brand, and what this means for growing a business. So if you're a coach, consultant, or entrepreneur who's trying to build an authentic community around your brand, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand. Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact. In her second episode, we're going to talk about the Biggest Mistake you're making in your Marketing, as well as the ways you can avoid doing it. If you're interested in learning more about what's the most common mistake that people do in their Marketing and how to stop doing that,  then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Vanity Metrics and why I believe they don't exist. We will explain why metrics are an important thing to pay attention to, when it comes to defining problems within your business. We'll also talk about all the factors you need to pay attention in your marketing strategy as a business owner. So if you've been a business owner and want to know why Vanity Metrics do not exist, and what you should do in terms of paying attention to metrics in your marketing, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.   Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact. In this episode, we're going to talk about Humaira's story of how she became a Brand Strategist, as well as the ways she helps her clients create and improve their Brand Strategy. If you're interested in learning more about Branding and get to know Humaira's story, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Marketing and why it isn't meant to create action. We will break down what's the purpose of Marketing and we'll dive into what you need to know when you creating marketing materials and social media posts. We'll answer the question of what do I need to expect when I use marketing to grow my business, and what marketing is meant to do.  So if you've been a business owner or a service provider who works with clients and want to know why Marketing isn't meant to create action and what's actually its purpose, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Jared Augustine and Tiki Barber, co-founders of Thuzio, an event planning company that doubled in size in 2020 and blows away its corporate clients with amazing virtual events. According to Jared Augustine and Tiki Barber, hosting amazing virtual events isn’t out of reach for even the smallest organizations (or budgets). What it takes is goal-oriented and attendee-focused planning and execution. In this episode, we're going to talk about how Thuzio came to be, its virtual pivot at the start of the pandemic, what Jared and Tiki believe are the keys to running an online event, as well as the future of online events. So if you're interested in learning the keys to hosting a virtual event, as well as some of the things you should consider for a high ROI online event, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Accelerating the Speed of Trust.  We will dive into the idea of accelerating the speed of trust, in terms of your clients and audience. We'll answer the question of what you can control when it comes to building trust with your audience and prospects so that it accelerates the speed of their trust with you. So if you've been a business owner or a service provider who works with clients and wondering what you can do to build authentic relationships with your audience, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine. After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. In this episode, Emily and Jess will talk about Influencer Marketing,  misconceptions that exist, and what people in the business space can expect from it.  So if you're interested in learning more about Influencer Marketing, then this episode is for you. Follow along on Instagram at defythestatusquobiz Show notes coming soon

On today’s Marketing Monday, we're going to talk about Brand-Business Dissonance. We will explain what this phrase even means, how this will affect your business in terms of client fulfillment and sales, as well as what you can do to move towards growth. We will also talk about what happens when you expect to provide certain results with your services and the results just don't happen.  So if you've been a business owner or a service provider who works with clients and tries to get results for your customers, then this episode is for you! Follow along on Instagram at defythestatusquobiz Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine. After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. In this episode, Emily and Jess will talk about their entrepreneurial journey in building an Influencer and PR agency. We will also talk about how they decided to get into the PR and Influencer Industry and what're some of the ways they help their clients. So if you're interested in learning more about Influencer Marketing, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about the 1 thing you need to beat Imposter Syndrome. We will explain how doubts and beliefs play a role in beating  Imposter Syndrome and what are some of the first steps for you to get started. So if you've been wanting to know how to beat  Imposter Syndrome, or if you've been struggling with it, then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China. In this episode, Natajia and I will talk about 3 Diversity, Equity, and Inclusion Blind spots in the entrepreneurial space. We will also talk about how to deal with these blind spots as a solopreneur or business owner and what are the first steps you need to move forward and be authentic in your business. So if you're interested in learning more about Diversity, Equity, and Inclusion in business then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Radically Authentic Direct Messaging and how to not send spammy direct messages. We will break down what's the right way to direct message people in an authentic way that actually makes people respond.  So if you've been wanting to know how to send direct messages the right way, or how to deal with spam messages you might be getting, then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China. In this episode, Natajia and I will talk about how she has decided to become a Diversity & Inclusion Consultant, as well as her experience in working in this industry.  So if you're interested in learning more about the Diversity, Equity, and Inclusion space, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about What does branding even Means? We will define what Branding includes: Brand Strategy, Identity, and Brand Marketing, and where you even start. We will also talk about what role your logo plays in your Brand and why your brand is more than a good logo. So if you've been listening to all of those Brand Strategies and thinking "Okay I know I have a logo but what does branding even mean, or how do I show what my brand represents?", then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people: PRAY - Providing members with the tools they need to succeed; WORK - Increasing well-being, morale, and productivity; PLAY - Bringing personal finance education & assistance to places of fun; In her second episode, Shay will talk about misunderstandings that people of faith have around money, as well as how we can shift our perspective and money mindset as entrepreneurs. So if you're an entrepreneur or a service-based business and you've been struggling with your mindset around money which is a tool for your business, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about What's Stopping Your Authentic Expression? We will talk also about  What's keeping you from showing up and I'm actually going to share four of the most common, radical authenticity stoppers. These are the things that I see the kind of turn up in some way or another in my work with clients. So if you've been wondering "Why can I not show up authentically for my audience?", or What's this that's stopping me from showing up as my authentic self,  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people: PRAY - Providing members with the tools they need to succeed; WORK - Increasing well-being, morale, and productivity; PLAY - Bringing personal finance education & assistance to places of fun; In her episode, Shay will share her entrepreneurial journey on becoming financially free and how she has decided to study psychology as well as finances. So If you're a consultant or a service-based business and you want to start your financial journey and get inspired, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Limiting Beliefs. We'll explore questions like "Why does saying something is a limiting belief work so well?". We'll also look at what's a limiting belief and why these coaches and consultants use it in their sales calls. However, over-using it and translating everything into a limiting belief, is unethical marketing and I'll show you how to not do that in your sales or discovery calls. So if you've been wondering "How Do I know if this is a limiting belief?",  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences. In her second episode, Sally will share the top mistakes that companies make in their customer experience programs. Developing a great customer experience for your clients can make a big impact in your business, so if you own a company or you're a service-based business and want to know what the top mistakes that companies make in terms of customer experience are so you can avoid making them, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Free Lead Magnets and if they still work. Lead Magnets can be E-books, webinars, challenges, free courses. It could be any of these things. So if you've been wondering "Should I create a free E-book or a free challenge for my audience as a lead magnet?", then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences. In her episode, Sally will share how developing a great customer experience for your clients can make an impact in your business, as well as why it's important to focus on it when you work with clients. So If you're a consultant or a service-based business and you care about giving an amazing customer experience to your clients, then this episode is for you.  Show notes coming soon

On today’s Marketing Monday, we're going to talk about the false promises of marketing tactics. I'm going to explain how these marketing tactics look like, and how they can be improved. For example, If you outsource social media creation, and you don't have a strategy in place, that person will be going in the wrong direction. You can do everything completely, right. In terms of using a tactic or using a tool, but, without a real strategy, it's just going to fall apart. So if you've been wanting to know what're these false promises of marketing tactics, and how to actually create a strategy that works,  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services. In her second episode, Silvia is going to share some of her top Instagram pet peeves and some solutions or things that we can do instead. So If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you! Show notes coming soon

On today’s Marketing Monday, we're going to talk about why is important to go deep on your Why, and how to actually do it. When it comes to your why one of the things I wanted to talk about is the dangers of a shallow why. When you have a shallow why you also have lack of clarity and this weaves its way into everything that you put out for your business. If you're not conscious of it, because that lack of clarity is present in everything that you're doing, it is going to hurt your efforts as you try to grow your business. So if you've been wanting to learn how you can get deep into your why, and why this impacts your business,  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services. In this episode, Silvia will share tactics and strategies on how you can get started with Instagram so you can find clients in an authentic way. Also, she's going to answer the question: "Do you need a social media presence in order to find clients?" If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you! Show notes coming soon