design by us

In this episode, Luigi and Ravi try to figure out and predict what would the Apple Vision Pro’s future mean for users, developers, and designers.

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In this episode, Luigi and Ravi speak with Michael Flarup, icon designer, game developer, and fascinating creator. Michael discusses the significant yet often overlooked role of app icons in our lives, particularly their impact on our interaction with technology. Michael has dedicated a big part of his career to making some of the most ‘iconic’ app icons, which lead him to author the iOS and macOS App Icon books (you can find them below).

Throughout the episode, they explore the intersection of art and utility in app icon design. Michael shares why he dedicated his career to this space, providing insights into his creative process and when it is time to rethink your app icon. The app icon is the user's first interaction with a product, making it a great opportunity to enhance the user’s connection with your product.

Finally, they discuss Michael’s ventures beyond digital design and his experience in making video games, including insights from his upcoming title "Dinolords".

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In this episode, Luigi and Ravi dive into the vibrant transformation of Reddit's rebrand. As Reddit gears up for a potential 2024 IPO, our host explore the brand elements, from the beloved Snoo mascot to the unique terminology of 'r/' and the iconic upvote-downvote mechanisms. Pentagram, the design powerhouse, plays a crucial role, identifying four key traits that define Reddit's essence.

They discuss the character development process, from rendering the 2D Snoo icon in 3D to introducing a menu of emoji-like Snoos. Also, they mention the new core illustration style, featuring heroic 3D icons. How the typeface undergoes a transformation with Reddit Sans and the addition of a conversation bubble, mirroring core user actions.

Additionally, Luigi and Ravi highlight how motion design takes center stage, relying on multimodal elements, including a character hero with an expressive antenna. They explore the simplified color palette and its impact on Reddit's use and product development.

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In this episode, Luigi and Ravi deep dive into Humane’s new product—the AI Pin, a wearable gadget that transcends norms with its projected display and AI application. They begin with a glimpse into the talented team behind Humane, including ex-Apple members who played key roles in iPhone, Safari, mouse, and other Apple innovations. Additionally they discuss the storytelling of the brand, an exploration of CosmOS, emphasising its unique selling point—speed of thought—powered by OpenAI. Finally, they debate privacy concerns, and how the AI Pin can potentially disrupt the way we interact with devices.

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In this episode, Luigi and Ravi dive into the world of Gran Turismo's game design. They begin with the inception of the iconic series, highlighting Gran Turismo 1's remarkable journey. Additionally they discuss how hardware optimisation sets the design of the game, from 300 polygons in early games to 500,000 in Gran Turismo 5. They also discuss Gran Turismo Sophy, an AI that sees the virtual environment as a dynamic map, using machine learning algorithms to adapt to various conditions.

Luigi and Ravi explore the intersection of game design and technology, discussing Vision GT, VR's role, and the balance between fantasy and authenticity. Finally, they wrap up with a critical analysis of game design principles, citing Rahul Vohra's insights and expressing disappointment with Gran Turismo 7's missed opportunities.

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In this episode, Luigi and Ravi dive into aftermath of Apple's 'Scary Fast' Event. Apple unveiled the new M3 chip lineup. They dissects the event, discuss the manufacturing of the 3 nanometer technology and how Apple decided to position the new chip to gamers and AI developers. Luigi, brings a theory about the new Apple Pencil, and how it might be used with the new Vision OS. Ravi raises a thought-provoking question, pondering who is the real target audience for the MacBook Pro.

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In this episode, Luigi and Ravi dive into a brief story about Shazam’s user experience evolution. A journey that began in 2002 and reached new heights with Apple's acquisition in 2018. Shazam's ingenious design simplified the user experience, addressing music discovery and a vast song database. Explore how a simple text-based interface transformed the way we identify songs. Luigi and Ravi also discuss the technological marvel that powers Shazam, from acoustic fingerprinting to spectral analysis. Learn how it turned complex audio data into song names with a single button press. Finally they discuss the future of music discovery, similar to the Music Genome Project and its impact on music curation.

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In this episode, Luigi and Ravi are joined by the visionary Dr. Nikhil Jacob as we embark on a journey into the world of mixed, virtual, and augmented reality. Nikhil is a researcher in human computer interaction, iOS developer, author, and a forward thinker trying to empower creators to push the boundaries of mixed reality experiences.

We dive into Nikhil’s content creator journey in the spatial computing era, where the digital and physical realms converge. He shares his firsthand experience of navigating the spatial computing development experience, and why it represents great opportunities for the creative problem-solvers in the world. We also discuss which platform is better positioned to succeed in the mixed reality market between Apple and Meta. Finally, we discuss the nature of reality where the digital and physical world blur, future of human interaction, and which could be the killer app for this platform.

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In this episode, Luigi and Ravi delve into the intricate world of digital privacy and user experience. They start by discussing the onboarding experience of Threads, the new Meta app. They dissect how the design choices of the experience impact the user’s data-sharing decisions. Comparing them to Apple’s design decisions on their App Store. Putting these together, they dive into how the iOS update to allow users to opt out of sharing their IDFA tag, has resulted in serious consequences on the advertising industry. The conversation takes an ethical turn, pondering the existence of "ethical ads" and whether new advertising segments could emerge. Finally, they dive into how could we create higher value user experience to capture only the required user data.

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It’s another Apple event which means it’s another episode. Yes, it might have been a yawn fest, but…. Ok, well maybe there is no but, but at least it meant that Ravi and Luigi could create and share this podcast with you.

Plus: Luigi and Ravi give their product ideas for free - hope you’re listening Apple.

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In this episode, Luigi and Ravi literally go into Blank Street Coffee, a coffee company that's been making waves in the industry. From their remarkable financial achievements to their innovative approach to coffee-making, Blank Street Coffee is redefining the way we enjoy our daily caffeine mix.

Blank Street Coffee made headlines last year when they secured an astonishing $67 million in funding from high-profile venture capital funds like General Catalyst and Tiger Global, as well as the founders of Allbirds and Warby Parker, and even the real estate giant Tishman Speyer. Learn how these investments have fueled their rapid expansion, with an incredible 60 shops sprouting around the world in just two years.

Luigi and Ravi discuss the purpose of ‘another’ coffee shop. Their mission is simple: serving a clean, natural, and high-quality menu to customers at affordable prices. At Blank Street, a 16-ounce iced latte priced at $4.25, competes with giants like Dunkin' ($3.75) and Starbucks ($5.50). As one co-founder puts it, they aim to be the go-to place for that "our goal is not to make the best coffee, we just make a really good cup of coffee that you drink twice a day, every day."

Lastly, they delve into the world of Eversys, the company behind the cutting-edge coffee machines that power Blank Street Coffee's success. Discover the partnership between Eversys and the De'Longhi Group, as well as their mission to elevate the role of the barista and let human skills flourish in coffee-making.

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In this episode, Luigi and Ravi explore a captivating blend of economics, architecture, and community impact. They begin with a curious observation about the new Oppenheimer film and the use of the Futura typeface. Then, followed by a dissection of the On Shoes' London in-store experience, has the On brand lived up to its brand standards? Shifting gears, Luigi and Ravi give us a glimpse of Real Madrid’s €1 billion Santiago Bernabeu's stadium rebuild, an endeavour set to redefine sports and tourism.

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In this episode, Luigi and Ravi dive into the world of multiplayer web apps, exploring how they revolutionize online interactions such as Figma, Google Docs, Notion, Call of Duty, and Mario Kart, highlighting the core networking components crucial for multiplayer live online experiences.

They discuss the complexities of maintaining synchronization among players and ensuring accurate representation of game events. They explore how making design decisions on networking architectures and protocols impact the trade-off between reliability and speed, making the difference in your user experience. Drawing insights from Call of Duty's "Favour the Shooter" rule, they illustrate how delayed data impacts the experience. Finally, Luigi and Ravi celebrate the immense value of multiplayer online experiences has brought to our society. Next time you encounter a multiplayer app experience, you will not look at it the same way.

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In this episode Ravi and Luigi discuss what learning Design looks like. Fresh off the back of graduating from Shillington College, Ravi shares some of the tips he picked up in this 9 month course. Plus: can you systematise creativity?

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In this episode, Luigi and Ravi explore Threads, the new social media app launched by Meta. Threads experienced unprecedented success, attracting 70 million users within its first few days and surpassing other Twitter competitors. Its integration with Instagram allowed for seamless profile and content transfer. Threads signifies a shift towards protocol-based social media, does it really? With plans to enable access to an open social media protocol in the future. Luigi and Ravi discuss the limitations of walled garden platforms and the advantages of open protocols, including increased competition and user control. They also emphasise the importance of user education and the development of compelling applications to drive adoption of protocol-based social media. The vision is a future where users have unified digital identities across platforms, fostering collaboration and growth within the social media landscape. Finally, Luigi and Ravi highlight the potential implications for users and companies, including the flexibility to switch platforms without starting from scratch and the opportunity for developers to innovate on shared social media infrastructure. So, what does the future of social media has in store for us?

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In this episode Luigi and Ravi revive one of the earlier episodes about a very important topic, that defines how we design a more inclusive world.

Inclusive Design enables the full range of human diversity by including a range of perspectives throughout the design process. In this episode, Luigi and Ravi talk about Microsoft’s eye-opening Inclusive Design Toolkit that enables designers to push their design thinking skills to fit a wider audience and create superior products.

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In this episode, Luigi and Ravi embark on an immersive journey to uncover the intricacies of the enhanced visionOS documentation. With a keen eye for detail and a passion for user experience, they explore the fundamental design characteristics that define visionOS. They showcase the limitless canvas provided by Apple Vision Pro, where virtual content seamlessly blends with the physical world. They shine a spotlight on the revolutionary Spatial Audio capabilities of visionOS. They guide viewers through captivating sound design explorations, such as opening a window with a touch of realism, and creating a serene and immersive soundscape. They emphasize the importance of maintaining a balance between providing meaningful feedback and avoiding overwhelming users, suggesting techniques like randomizing sound elements to enhance the overall experience. Luigi and Ravi highlight the integration of inclusive design and accessibility within visionOS. They delve into features like VoiceOver, Switch Control, and Guided Access, which empower users to personalize their interactions based on their specific needs.

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In this episode, Luigi and Ravi take a deep dive into the intriguing world of the Arc Browser in this episode of Design By Us. They'll explore the browser's features, design philosophy, and all the quirky aspects that make it either an interesting browsing experience or... well, maybe not so much! They explore the features, design philosophy, and unique aspects of this browser developed by The Browser Company. Also, they share their favorite features including what makes Arc special to them, and some predictions about where Arc might go in the future. Luigi and Ravi then shift their focus to The Browser Company's design system, shedding light on the brand architecture and the decision to give their first product a distinct name from the company itself. They delve into the company's unique branding approach and how they embody a scrappy mindset. Deep dive into the intriguing universe of the Arc Browser.

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In this episode, Luigi and Ravi explore the Apple Campus, an architectural marvel designed by Norman Foster. Opened in 2017, the campus embodies innovation and collaboration, with 175 acres of land and a main building worth $4.17 billion. Powered by 100% renewable energy and featuring the world's largest panels of curved glass, the campus is a symbol of Apple's commitment to sustainability. With 12,000 employees, the campus fosters creativity and idea-sharing through its design. The campus includes a 930m2 fitness center, the Steve Jobs Theatre, and unique offerings like baby clothes and a designated AR area. The Apple Campus synergizes with Pixar Campus, encouraging collaboration and cross-pollination of ideas. From the central cafeteria to the base isolation system, every aspect of the campus reflects Apple's dedication to excellence and employee well-being. Finally, they uncover the visionary design decisions and personal attachment of Steve Jobs to the Apple Campus.

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It's that time of the year again—WWDC is here! As it is tradition, Luigi and Ravi discuss the dive deep into all the exciting announcements made at Apple's annual developer conference. Apple announced their long-awaited mixed reality headset, VisionPro, along with other iOS, MacOS, and WatchOS features. Is the new era of spatial computing really here? This is a long one, enjoy!

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In this episode series, Luigi and Ravi embark on a captivating exploration of the past, present, and future of search. They uncover the impact of Accelerated Mobile Pages (AMP), optimized mobile webpages that load faster, and their prioritization in Google Search. Then traverse the evolution of the Search Engine Results Page (SERP), from local results in 2004 to the integration of images, videos, and news in universal search in 2005. They uncover milestones such as Google Suggest, expanded text ads, rich snippets, and the knowledge graph.

Luigi and Ravi also debate of using social media as a search engine and and how Amazon, Siri, and YouTube are also search competitors. Does the average user care which search engine they are using?

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In this episode, Luigi and Ravi explore the awe-inspiring MSG Sphere Las Vegas, diving into its impact on the future of entertainment and the ecosystem. With a staggering cost of $1.8 billion, the MSG Sphere boasts 17,000 seats and a mind-blowing 19,000 x 13,500 pixel resolution screen. Luigi and Ravi discuss the captivating 160,000 LED display, speakers using beamforming technology, and immersive infrasound haptics. Finally, they delve into the implications such structure will have in the ecosystem, light pollution, and question if this structure is the right fit for a city like London.

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In this episode, Luigi and Ravi discuss the AI, UX, design, and tech highlights from the Google I/O 2023. They delve into what they call “the layers of AI”, including the challenges of working with complex models, fine-tuning domain-specific models, and the importance of interfaces. Is AI getting to a point where it really is a UX problem?

They also discuss the new tablet which comes with a docking system that can be used as a home control device and a speaker. Also, they highlighted the new AI features coming to Pixel and Android, highlighting the Magic Editor and the Maps Immersive View for routes.

Finally, Luigi and Ravi dove into applications and the politics of Bard, Gemini, and PaLM 2. Are they all the same thing? Should Google brand their AI features as one and surface them in different applications?

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In this episode, Luigi and Ravi explore the universe of 8-bit arcade typefaces. We discuss the background of arcades from 1975-1985, the business models of arcades, and what makes these fonts unique. Games like Space Invaders and Sprint 2 dominated the scene. The monitor screens were divided into a 28x32 tile grid, with each tile being 1 byte of data or 8 bits. These 8-bit tiles were split into an 8x8 grid, allowing designers to turn on individual cells to create more detailed images. However, the more cells turned on, the more computer power was required. What makes these fonts so technically intriguing is how they have stood the test of time. Despite being created due to technical limitations, these fonts continue to be used today in various forms. Finally, we touch on the evolution of fonts into color fonts and what we can expect in the future with 3D rendering.

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In this episode, Luigi and Ravi try to understand why going to the supermarket always takes longer than it should. Turns out, supermarkets hack your brain by overwhelming you. Listen to find out what they do, why they do it, and even how you can avoid some of the pitfalls.

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Luigi and Ravi are working on future episodes, so they have decided to dust off one of the most popular episodes of all time!

In this episode, Luigi and Ravi dive into the world of design and discuss the book 'Creativity, Inc' by Ed Catmull, co-founder of Pixar and former president of Walt Disney Animation Studios. With his pioneering work in 3D computer graphics and animated films, Ed offers invaluable insights on managing creativity within a team. Luigi and Ravi share their main takeaways and perspectives from 'Creativity, Inc', which was published in 2014. They explore Ed's approach to nurturing creativity in a team, drawing from his experiences and lessons at Pixar and Disney Animation Studios. From fostering a culture of open communication to embracing failure as a stepping stone to success, Ed's management principles have transformed creative teams worldwide.

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In this episode, Luigi and Ravi explore the power of scent as a design tool. Smell has the ability to recall memories, spark emotions, influence mating decisions, and even impact brand perception. They delve into the science behind smell and the brain, how aroma can enhance a brand's image, and the process of physically designing scents. Additionally, they discuss examples such as Hyatt Place, which has been using a signature scent to enhance brand perceptions and increase brand memorability for guests. Finally, they jump into the steps involved, including selecting ingredients, creating a scent profile, experimenting with notes, and evaluating the performance and impact of the scent in our everyday lives.

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In this episode, Luigi and Ravi explore the fascinating journey Futura, a typeface that is not just a font, but a piece of art! They explore how Futura's unique design and geometric simplicity was crafted manually to achieve legibility and aesthetic appeal. Also, how major brands like Nike and Volkswagen have used this iconic typeface for multiple marketing campaigns, and how it even made its way to NASA's Apollo mission for manuals, buttons, and the Mercury capsule panels. That's not all! Luigi and Ravi also delve into Futura's dark side and how Futura's popularity has made it one of the most-copied fonts in history, despite being associated with Nazi Germany, and many more political campaigns throughout history.

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In this episode, Luigi and Ravi go on a thrilling exploration of the world of product design at Decathlon, the sporting goods retailer that's taking the industry by storm. With an annual revenue of 10 billion euros and over 70 sub-brands, Decathlon is revolutionizing the way we think about sports gear.

They discover how Decathlon's mission to make sports accessible to everyone is reflected in its fully integrated product design process and store experience. Also, how the stores play an immense role in the experience as they become large "playground" type spaces that allow customers to explore and try out various equipment and products on display.

They will also dive deep into Decathlon's user persona and reveal who actually buys their products, and why. Meanwhile, emphasises community events as part of the design process, and not just as a commercial activity.

Finally, Luigi and Ravi unravel the secrets of how Decathlon manages to drive prices 30% lower than the competition, all while making a wide variety of sports accessible to everyone.

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In this episode, Luigi and Ravi explore the fascinating world of In-Flight Entertainment (IFE) systems. Discover the history and evolution of IFE systems, from the early days of in-flight movies to the cutting-edge technology of today. Find out why despite the industry being worth $5.9 billion, IFE systems still struggle to meet passenger expectations. Explore the challenges faced by airlines in delivering a high-quality IFE experience, and learn about the latest innovations in the field.

But IFE systems are not just about entertainment. Luigi and Ravi also discuss how IFE systems can support the work of cabin attendants, extending services to them in case of an emergency. Discover how IFE systems can be used to enhance passenger safety, making air travel even more secure.

Finally, look to the future of IFE systems, where the possibilities are endless. Imagine IFE systems that use virtual reality, spacial sound, and BYOD to create a truly immersive experience for passengers.

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In this episode, Luigi and Ravi explore a brand new tool from Microsoft 365, Microsoft Designer. This is a tool for creating multiple types of graphics, from logos and invitations to blog banners and social media posts using DALL-E 2 by OpenAI. They explore the question: is entering a text description of what you want and receiving a result good design? Finally, they do a UX analysis of the experience and debate about the usability, use cases, and user personas this tool is actually made for.

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In this episode, Luigi and Ravi discussed the controversial photo-editing app, Lensa. The app was developed by Prisma Labs in 2018 as a photo-editing tool, and since then, it has garnered nearly 6 million downloads worldwide. They will discuss the appeal of Lensa's image filters and AI-generated images, and explore how they differ. They also delve into the issue of sexualization and implicit bias in the app, which has raised serious concerns among users. Finally, Luigi and Ravi touch on the murky legal territory around Lensa's copyright and how does this differ from any other creative process?

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In this episode, Luigi and Ravi dive into the world of what3words, a navigation technology that is changing the way we communicate location. From emergency services to deliveries, what3words is transforming how we find and share precise locations. They discuss the origins and development of the technology, its applications in various industries, but also explore some cases where it has created confusion during emergency situations. Additionally, they explore the technical aspects of the product, including how to calculate the number of words and squares you would need to fill the surface of the Earth with 3x3 squares.

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Tony Fadell is the creator of the iPod, and the founder of Nest. In 2022 he released his book, Build. Join Ravi and Luigi as they take a deep dive into Build, and also the contents of his talk at Websummit 2022. They’ll discuss what goes into creating world class, product led companies covering lessons around business, product, storytelling and more. Plus: Data vs Opinion - is there a winner in this eternal debate?

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In this episode, Luigi and Ravi will be discussing the concept of designing and building a second brain or knowledge management system. Today, we consume an equivalent of 174 full newspapers everyday, this information overload contributes to high levels of daily stress, work performance, and your ability of being present. With so much information available to us, it's important to have a system in place to to capture, store, and retrieve knowledge, both for personal and professional development. Luigi and Ravi share insights on how they have designed their own systems to best capture passages, memorable quotes,  bookmarks, anecdotes, and memories. Also, tools available, shortcuts, and practical tips on how to create an effective knowledge management system for better productivity, creativity, and learning.

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In this episode, Luigi and Ravi dive into the user experience and technology behind online dating apps. With over 40% of people meeting their first date through an app or website, it's no secret that these technologies have changed the way we date. They will explore the design behind successful dating apps, and the role algorithms play in making meaningful connections. Also, they will discuss the "double opt-in" mechanics, Gale-Stanley algorithm, and the math behind matchmaking. Finally, are we productizing people with online dating apps?

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In this episode, Luigi orders the most expensive drink in Starbucks history, and the pair dive into whether it was sugar or store design that has had a bigger impact on the ubiquitous caffeine dispensary that has come to dominate our world. They’ll also explain why Starbucks is actually a bank, how it pursued a ‘third space’ strategy, and the murky origins of the Frappacino. Plus: how many different Starbucks drinks are there in the world? (Whatever you hear on the show, it’s more than 107,000, trust me - Ravi) 

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In this episode, Luigi and Ravi try to figure out if not having a brand is actually having a brand. They take a look at MUJI, the global retailer selling minimalist home and stationary goods. Chances are you’ve got, or someone near you, has one of their products - identified only by their brown paper labels.  They’ll dive into the history of the brand in 1980’s Japan, and take a look at the design principles behind every one of the companies’ 7000 products. Join them as they unpack a truly ‘design first’ retailer.  

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In this episode, Luigi and Ravi dive into the world of virtual production, a cutting-edge technology that has revolutionized the way movies and TV shows are made. We explore the process and techniques used in some of the most popular productions, including "The Mandalorian" and "The Batman."  First, we discuss the use of real-time rendering in virtual production, which allows for immediate feedback on the visual effects and lighting, making the process more efficient, cost-effective, and environmentally friendly. They also take a look at the use of volume LED in virtual production and how it allows for realistic and interactive lighting on a virtual set, giving filmmakers more control over the final look of their scenes. Finally, they deep dive into the impact of Jon Favreau and Jon Knoll, who have been at the forefront of VFX with "The Lion King," "Iron Man," and "The Jungle Book". 

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In this episode, Luigi and Ravi will discuss the highlights from CES 2023, the world’s largest consumer electronics trade show held in Las Vegas earlier this month. They will be discussing some of the keynote speeches from the event, including the opening address from the CEO of BMW, who discussed the company's ‘futuristic’ vision. But let's be honest; we are all just excited about the new cup holder design! Also, how wearables and fitness trackers are revolutionising the future of health monitoring, we are literally ‘pissing’ data away. Finally, they conclude with some of the funniest releases of the conferences, such as Samsungs latest advancements in home appliances... like a refrigerator that can finally hold a six-pack and change colours.

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Welcome to 2023, the year where humans (continue to) design the world! Join Luigi and Ravi as they reflect on the most impactful stories in design and tech from 2022 and give some outlandish predictions for 2023.  They cover the impact of generative AI and where it might go; the trials and tribulations  of Elon Musk; and the future of NFTs (yes, apparently they still have a future). Plus: how would you save the world from an Asteroid?

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This week, Luigi and Ravi bring back one of the first episodes that received great feedback from the listeners. Massimo Vignelli is one of the great modernist designers. They discussed how Vignelli cracked the design of the NYC Subway system, American Airlines timeless logo, the use of Helvetica in his work and more. Join us as we explore Vignelli’s design philosophy and some of his eternal work.

Happy Holidays and see you in 2023!

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Twitter is everywhere, ubiquitous  and quasi-infrastructure. But how did the micro-blogging platform we know and (sometimes) love begin? Join Ravi and Luigi as they take you through the tumultuous first few years, full of politics and weird product decisions. This episode is the first of a 2 part series on the blue bird. 

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Twitter is everywhere, ubiquitous  and quasi-infrastructure. But how did the micro-blogging platform we know and (sometimes) love begin? Join Ravi and Luigi as they take you through the tumultuous first few years, full of politics and weird product decisions.

This episode is the first of a 2 part series on the blue bird.

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This week, Luigi and Ravi are at WebSummit! Given that many of you are new to the Design By Us community and the importance of global warming, we decided to resurface our conversation with Marc Collins Chen about designing floating cities. Marc is the co-founder of Oceanix a company that designs and builds floating cities for people to live sustainably on the ocean. Since the recording of this episode, Oceanix and the City of Busan have unveiled the prototype that could replace a sustainable version of the shipping hub in South Korea. This has been by far one of the most relevant and successful episodes we have recorded. Enjoy and see you next week! Oceanix Website Marc Collins Chen - Boma Conference Floating Cities - Dezeen Article

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