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Digiday Live

Digiday Live

By Digiday
This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
New York Media’s Avi Zimak: Facebook's news feed change didn't hurt us
Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session.
March 26, 2018
VML's Lisa Purpura on the increasing scrutiny on agencies from clients
Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.
March 23, 2018
IPG Cadreon's Erica Schmidt on how media agencies are cutting ad tech vendors
In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors.
March 22, 2018
Marketplace Ignition’s Tod Harrick: Amazon's metrics are 'terrible'
Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.
March 19, 2018
News UK’s Mark Field: 'Our job is not to take over the agency's role'
A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation
March 12, 2018
Conde Nast's Jamie Jouning on adapting and expanding to an international marketplace
At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality.
March 09, 2018
Hearst UK's Duncan Chater on how publishers are diversifying their revenue
For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.
March 05, 2018
Moet Hennessy's Korinne Munson on embracing digital with conventional marketing tactics
At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.
December 15, 2017
Johnson and Johnson's Edlynne Laryea on partnerships with platforms
At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided.
December 13, 2017
McDonald's Dana Strokovsky on building a global social strategy
In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more.
December 11, 2017
Purch's Mike Hannon on making server-to-server connections work
This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.
December 08, 2017
Vox Media's Dave Pond on their big bold programmatic bet
In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising.
December 06, 2017
Business Insider’s Jana Meron on getting sales people to love programmatic
The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.
December 04, 2017
Turner’s David Levy: ‘We measure success holistically, not just on television’
Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit.
November 20, 2017
CBS Interactive Entertainment's Rob Gelick on the future of streaming
In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming.
November 15, 2017
The Guardian's Daniel Spears on why all publishers need to be involved in moving the media market to programmatic
At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation.
November 13, 2017
Highsnobiety's David Fischer on how modern publishers can also be agencies
At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency.
November 10, 2017
NYT's Francesca Donner on how Times Insider is rebuilding trust in media with Times Insider
At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported.
November 08, 2017
Le Monde’s Samuel Laurent: Facebook seems more concerned about fake news than Google
At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team also decided to collaborate on regulating fake news content with Facebook. Even as the collaboration has been helpful, Samuel Laurent, deputy editor of Les Décodeurs, vocied his concern at the Digiday Publishing Summit Europe in Berlin. “My main fear is that Facebook has a billion people. How can you regulate a billion people every day?”
November 06, 2017
Essence's Christian Juhl on how Essence became a $3 billion global media agency
Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina.
November 03, 2017
Accenture's Glen Hartman on a consultancy's space in the advertising world
Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina.
November 01, 2017
Bailey Lauerman’s Greg Andersen: Brands should pay more attention to Middle America
At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands.
October 30, 2017
Complex Network's Scott Cherkin on why media companies need to go all in if they pivot to video
Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment.
October 06, 2017
Axios' Roy Schwartz on the new trust era in journalism
Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering.
October 04, 2017
Atlantic Media's Michael Finnegan: VC-backed media often relies on gimmicks
Atlantic Media has a track record of a mixed revenue model with all its brands and publications. President of Atlantic Media Michael Finnegan joined us at the Digiday Publishing Summit held in Key Biscayne discussed the various models that Atlantic media uses to support itself, including display advertising that continues to be the linchpin of their business model. As the company widens its business model to accommodate a video strategy and international expansion, Finnegan dismissed the growth strategies of VC-funded media companies.
October 02, 2017
IBM’s Aviv Canaani: ‘Once you go in-house, you’ll never look back’
Having an in-house agency can make you rich. When IBM went in-house with their content marketing team, their senior content marketing lead Aviv Canaani said they saved over $1 million per year. At the Digiday Content Marketing Summit, held in Vail, Colorado, he has a clear answer when it comes to choosing between an ad agency or an in-house content marketing team. “Screw it, just go in-house. Once you create an in-house team, you’ll never look back."
August 28, 2017
Babbel's Julie Hansen on why content marketing isn't just for millennials
At the Digiday content marketing summit in Vail, Colorado, Babbel's CEO Julie Hansen discussed how content marketing can be formulaic if you know how to spot similarities and repeat successes.
August 25, 2017
Merriem Webster's Lisa Schneider on how the old brand achieved new relevance through data and social media
At the Digiday Content Marketing Summit held in Vail, Colorado, Merriam-Webster's chief digital officer Lisa Schneider talks about how the dictionary brand modernized its online approach to produce real-time online content and regain relevance.
August 23, 2017
Reebok’s Blair Hammond on how their newsroom came together for the “Nevertheless, she persisted” campaign
In January 2016, Reebok decided to put their editorial, PR and social media team together and call it "the newsroom." Since over one year of its formation, the newsroom ran many successful ad campaigns. At the Digiday Content Marketing Summit held in Vail, Colorado, the global head of editorial from Reebok’s Newsroom Blair Hammond revealed how the campaign was a big risk in real time marketing.
August 21, 2017
CMG’s Sally Mueller on content becoming commerce
Since the launch of their app, Clique Media Group, also known as CMG, is doubling down on collecting data to make its customers' experience personalized and intuitive. Here is CMG's chief brand officer Sally Mueller's session from the Digiday Retail Summit, held last month in Napa, California, where she spoke on how content becomes viable commerce.
August 14, 2017
Spring's Marshall Porter on the mobile commercial gap
In this sessions, Spring's president Marshall Porter talks lessons learnt from creating a multi-brand app for retail and customer purchase patterns.
August 09, 2017
Refinery 29's Amy Emmerich
June 21, 2017
“Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic” is locked Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic
Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.
June 19, 2017
How IBM’s algorithms can empower programmatic buying
IBM digital analyst Scott Zales and Neo@Ogilvy planning director Veronica Luik discuss how IBM’s algorithms can empower programmatic buying, why automation won’t take away jobs from the sector and instead provide focus to teams to work on strategy.
June 16, 2017
MediaSmith's David Smith: Clients can't take programmatic in-house
MediaSmith's David Smith did a live confession on programmatic marketing at the Digiday Programmatic Marketing Summit at Scotsdale, Arizona.
June 14, 2017
Lenovo’s Gary Milner: Beware of DSP overload
As the industry catches up to the evolution of technology and marketers adapt to programmatic, they have some things to keep in mind. Gary Milner, Lenovo’s director of global digital marketing, shared some insights on what marketers should consider, especially warning against using too many DSPs, at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona.
June 12, 2017
Defy Media CEO Matt Diamond on making platforms profitable
As video grows bigger in the publishing and platform landscape, many are trying to figure out a monetization strategy for platforms. At the Digiday Video Anywhere Summit, Digiday editor-in-chief Brian Morrissey talked to Defy Media's CEO Matt Diamond about how to make platforms profitable.
June 01, 2017
How Mindbodygreen and PopSugar are merging video and commerce
As video grows bigger in the publishing and platform landscape, many are trying to plus commerce into video to eke out revenue. At the Digiday Video Anywhere Summit, senior reporter Sahil Patel talked to president of PopSugar, David Grant and founder and CEO of Mindbodygreen, Jason Wachob to discuss commerce strategies through video.
May 30, 2017
Jaymee Mesler on how The Player's Tribune is ramping up distinguished video content
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday editor-in-chief spoke to Jaymee Mesler from The Player's Tribune on how the company set foot in a distinguished sport content space, and how they are ramping up on the video content.
May 26, 2017
Discovery's Michael Bishara on taking television over-the-top and on all screens
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday senior reporter spoke to Discovery's Michael Bishara on taking television over the top and to all screens.
May 24, 2017
L’Oreal Paris UK’s Adrien Koskas on the role of influencers in brand amplification
L’Oréal Paris has heavily relied on celebrities in its marketing strategy. But recently, it’s added influencers to the mix to connect with consumers in the digital world and reinforce the message of the brand through diversity, a cause with which many brands are now aligning themselves. At the Digiday Brand Summit in Berlin, Adrien Koskas, L’Oréal Paris UK’s general manager, talked about the role influencers play in brand amplification and how L’Oréal works with them to reach out to women across age groups, regions and races to reinforce its brand message, “Because you’re worth it.”
May 22, 2017
CMO Bastien Schupp on Renault's strategy to be more relevant as a brand
At the Digiday Brands Summit held in Berlin, Germany, Renault's CMO Bastien Schupp talks about the strategy Renault's using to keep the brand relevant
May 19, 2017
Sodastream's Itai Bichler on being an activist brand in 2017
At the Digiday Brands Summit held in Berlin, Germany, Sodastream's head of digital marketing Itai Bichler talked about the being an activist brand in 2017.
May 17, 2017
The Telegraph's Paul de la Nougerede: There is a real lack of data standards within the industry
In an industry that lacks transparency, getting hold of the right data to inform ad strategies and partnerships can be a challenge. In this episode from our programmatic summit held in Wicklow, Ireland, The Telegraph’s programmatic director Paul de la Nougerede talks about how the company is trying to build its programmatic ad operations while addressing this challenge.
May 15, 2017
Business Insider UK's Julian Childs: It's a challenge to attract the right skill into the industry
Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth. Julian Childs, Managing Director UK and Europe at Business Insider, joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss the talent crunch in the industry.
May 11, 2017
MailOnline’s Lauren Dick: ‘Facebook has a massive opportunity in header bidding’
The MailOnline, the digital side of The Daily Mail, has used Facebook’s header-bidding product for the past six months. While it is happy with the results so far, Lauren Dick, head of emerging platforms at MailOnline, says Facebook could extend the product across all platforms. Dick joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss MailOnline’s experience so far with header bidding on Facebook and the challenges in its expansion in vertical video.
May 09, 2017
Matthew Fitzgerald of HelloFresh: Experience in direct relationship with customers is our advantage over Amazon
At the Digiday Brand Summit in Charleston, South Carolina, Matthew Fitzgerald, vice president of marketing at HelloFresh, talks about how to keep a startup mentality and how HelloFresh competes in the market.
May 05, 2017
Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms
At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.
May 03, 2017
Morton Salt's Denise Lauer: Don't let others' perception of your brand dictate your vision for your brand
At the Digiday Brand Summit in Charleston, South Carolina, Morton Salt's director of communications & corporate brand strategy Denise Lauer talked about the company's efforts to make the brand relevant again.
May 01, 2017
Tumi’s Charlie Cole : Luxury retail is not in Amazon’s DNA
Brands are quickly recognizing Amazon as a threat, and the luxury business is no different. Charlie Cole, the chief digital officer of Tumi, believes in taking every step with caution when it comes to Amazon. At the Digiday Brand Summit in Charleston, South Carolina, he talked with Digiday brands reporter Yuyu Chen about the future of modern branding and Amazon's threat to marketers.
April 28, 2017
Bleacher Report's Dave Goldberg: Create social content that drives audience back to your website
Our latest publishing summit was held in Vail, Colorado. In the following episode, Dave Goldberg takes the stage. Dave is the Bleacher Report’s VP of revenue operations. He talked about the company’s strategy to create a stable revenue stream and why creating premium unique content is key.
April 24, 2017
USA Today's Kevin Gentzel on building scale and trust in media through local journalism
In a political climate where trust in media has severely declined, USA Today Network's CRO Kevin Gentzel talks about how local journalism can help build scale and also strengthen public trust in media.
April 21, 2017
NBC Sports' Rick Cordella: Hiring BuzzFeed to run our Snapchat made us nervous
Rick Cordella, executive vice-president of digital media at NBC Sports, joined us at the Digiday Publishing Summit to talk about how the Rio Olympics went live, and some bold decisions that the team took towards this digital push.
April 19, 2017
Washington Post CRO Jed Hartman: For brands, 'politics is the new pop culture'
Political news may be driving subscriptions and engagement for publishers in the Trump era, but advertisers remain skittish around buying space next to political news. But Jed Hartman, CRO of the Washington Post is confident that it's just a matter of time until brands find the right space for their messages. He joined Digiday’s senior editor, Lucia Moses, at the Digiday Publishing Summit in Vail, Colorado for a discussion on how to make the ad model work for everyone.
April 17, 2017
Digiday Live: CNN's Alex Wellen says "We have to be a modern broadcaster"
Our latest publishing summit was held in Vail, Colorado. In the following episode, CNN’s Chief Product Officer Alex Wellen talks about the company’s major push into the digital sphere over the last year and their platform strategy.
April 13, 2017
Fred & Associates' Jen Brady: 'Technology is awesome. The internet sucks'
At the Digiday Agency Summit, we cut through the BS and got to some hard truths about the internet, programmatic, social and much more. In this session, Fred & Associates founder Jen Brady took the stage with Digiday’s brands reporter Tanya Dua to engage in some verbal jousting on today’s most pervasive media and marketing buzzwords like "Snapchat," "big data" and "live streaming." Brady makes a particular point about digital experiences, specifically on the internet: "Print is coming back in great strides because of experiences. We are not creating experiences on the internet anymore."
April 10, 2017
Mashable’s Pete Cashmore: Snapchat is the future of cable TV
Many are doubting Snapchat as a media vehicle, but not Mashable CEO Pete Cashmore. He joined Digiday editor-in-chief Brian Morrissey for an on-stage discussion on the future of content on phones and focusing on a brand with a specific audience. Edited highlights below.
April 06, 2017
Bloomberg’s Justin Smith on rethinking brand and unfriendly platforms
Publishers that leaned on the distributed model got burned last year, Smith pointed out. But those that were true to their brands -- and focused on what differentiates them -- will persevere. At the Digiday Publishing Summit in Vail, Colorado, Bloomberg Media’s CEO Justin Smith came equipped with a survival guide for publishers in 2017.
March 30, 2017
Greg March, Noble People CEO, drops some hard truths about transparency
Transparency is at the top of every agency’s list of priorities. In this session from the Digiday Agency Summit in Nashville, Tennessee, Noble People CEO Greg March delivered some home truths on the topic.
March 29, 2017
McCann CEO Harris Diamond busts myths of agency reinvigoration
Harris Diamond is in the process of reinvigorating McCann, a huge holding company. In this conversation at the Digiday Agency Summit in Nashville, Tennessee, he and Digiday managing editor Shareen Pathak had a controversy-stirring talk about where the agency business is going. Diamond is a distinct optimist, which led to some disagreements.
March 27, 2017
Inside Telegraph Media Group’s promising subscription business
In a climate befogged by fake news and platform distribution, publishers everywhere are grappling with how to establish - or re-establish - direct connections with their readers. Fortunately, if your brand is strong enough, people will reward you. Or, as Robert Bridge, chief customer officer of Telegraph Media Group, says in this session, "The propensity for people to pay for media has definitely changed in recent years."
March 24, 2017
News UK’s chief commercial officer: The duopoly threat 'is not going away'
In January 2017, News Corporation executives gathered in New York City to discuss the state of the duopoly for media companies in North America. Dominic Carter, News UK’s chief commercial officer, joined us in Lisbon in February to discuss the power of these twin social platforms: "That threat is not going away," he says in this session, moderated by Digiday's UK editor Jess Davies.
March 22, 2017
BuzzFeed France's editor-in-chief on playing to digital advantages
It helps to get advice from the experts, and when it comes to digital advantages, BuzzFeed wrote the book. In this session, BuzzFeed France editor in chief Cécile Dehesdin offers up some insider advice on how publishers can make the most of their unique digital advantages. “We get advantages from being an online, social web company that other media such broadcast or print don’t necessarily have,” she says.
March 20, 2017
The Atlantic’s Steve Clemons on events and why print 'will be gone before long'
The Atlantic’s AtlanticLIVE events arm has dramatically changed the media company’s financial outlook. Steve Clemons, DC editor for The Atlantic, likens the events process to making journalism "3D" - "fantastic storytelling, fantastic journalism, supported by underwriters," he explains. In this conversation with Digiday editor in chief Brian Morrissey, Clemons discusses the impact of the U.S. election on news coverage and how events play a critical part of a successful business model.
March 17, 2017
Bleacher Report’s Rory Brown: Social is the new way to build audience and brands
Rory Brown, president of the Bleacher Report, joined Digiday’s Senior Reporter, Sahil Patel, for a discussion about the Facebook-Google duopoly at an event for Digiday Pulse.
March 16, 2017
How WSJ Japan differentiates in a crowded Japanese market for business news
The Wall Street Journal’s Japan bureau has a special edge over its local competition. With interest in American politics at an all-time high, the WSJ is in a unique position to give its Japanese readers the U.S. news, in Japanese, from a U.S. perspective: “There’s tremendous interest in news out of the U.S., and that is our strength,” the newspaper’s managing editor George Nishiyama told attendees at the Digiday Publishing Summit Japan in February 2017. In this conversation with Digiday editor in chief Brian Morrissey, Nishiyama explains how the publication differentiates in a very crowded Japanese market for business news by leaning on its U.S. point of view.
March 10, 2017
The Economist’s president Paul Rossi: 'The real value we add is the context'
For The Economist, the election of Donald Trump has been good for its subscription business: “We saw our daily news subscription rate go up five times after [Donald Trump] was elected,” the media company’s president Paul Rossi told attendees at the Digiday Publishing Summit Japan in February 2017. In this conversation with Digiday editor in chief Brian Morrissey, Rossi explains the reason for tje “Trump bump” in subscriptions and why depending on advertising alone is a doomed path these days.
March 03, 2017
Kia's head of marketing on the agency/brand relationship: "Agencies struggle with the small stuff."
“Agencies can do the big stuff, but they struggle with the small stuff.” Kia’s head of marketing Dave Schoonover has some very strong thoughts on the agency/brand relationship. In this episode of Digiday Live from the Digiday Brand Summit, he speaks with Digiday managing editor Shareen Pathak about the future of the brand/agency relationship and why having multiple agencies of record is like having multiple spouses: It’s just not possible.
February 24, 2017
Great-West Financial’s Nag Odekar on how brands should partner for the greater good
Working with external partners is a great way to extend a brand’s reach. Great-West Financial's head of marketing Nag Odekar shares what his team looks for when evaluating collaborative partners, and why some relationships work better than others.
February 17, 2017
How content became a value proposition for Morgan Stanley and Bank of America
“Content has become a value proposition.” Ann Hynek and John Von Brachel share how their organizations, two of the largest financial incumbents in the United States, approach content creation.
February 10, 2017
Visa’s Gedioen Aloula: “Every team should have innovation in it.”
“I don’t honestly believe in innovation teams. Every team should have innovation in it.” In this episode of Digiday Live recorded at the Digiday Brand Summit in Park City, Utah, Visa’s head of consumer marketing Gedioen Aloula talks about what the future holds for brand marketing. First on the list: a return to platforms with proven ROI.
February 03, 2017
The long-term strategy behind Target’s programmatic investment
“We’ve been doing it [programmatic] forever.” As one of the biggest advertisers in the US, Target has focused heavily on investing internally in programmatic over the last seven to eight years. In this episode of Digiday Live, Target’s vp of digital media and search Brent Rosso describes its strategy and resulting successes, plus a look at its new program, Target Guest Access.
January 27, 2017
Razorfish’s Amy Manus explains how the agency manages everyone in the media-buying process
As the go-between with publishers and brands, agencies carry a heavy load when it comes to media buying. They answer to stakeholders who demand low CPMs, traffic and results. In this episode of Digiday Live, Razorfish’s senior media director Amy Manus shares how the agency manages this complicated process.
January 20, 2017
What Ticketmaster has learned from bringing programmatic in-house
“If you haven’t gotten around to fixing something yet, bringing something in-house is not that fix.” So says Gosha Khuchua, Ticketmaster’s senior director of digital and programmatic media, on this episode of Digiday Live, recorded at the Digiday Programmatic Summit. The decision to take programmatic in-house involves the initial cost of investment with the benefits of gaining control and transparency in media buying. In this episode, Khuchua shares what online purchasing platform Ticketmaster has learned about itself when it took on the task of moving programmatic inside the organization.
January 13, 2017
What brands must know about programmatic, according to Lenovo’s global digital marketing director
When you’re a brand, working with agency and publisher partners can get complicated. There are often things left unsaid, details omitted and procedures skipped. In this episode of Digiday Live, Lenovo’s global digital marketing director Gary Milner shares some stories from the programmatic front lines: “Be relentless in the pursuit of excellence.”
January 06, 2017
Gannett’s branded content head Kelly Andresen explains why it’s betting on branded VR
USA Today Network was one of the pioneers of bringing advertising and virtual reality together, and has built a branded content studio dedicated to doing just that. In this episode of Digiday Live, Gannett’s vp of branded content Kelly Andresen explains how the new technology has become a valuable tool for branded content creation -- even if its editorial value isn't clear yet.
December 23, 2016
Viacom Lab's Ross Martin on how the venture is creating new opportunities for Viacom
The Viacom Lab was launched in May 2016 to experiment with new technologies and develop new content formats for Viacom and its media brands. (Think Comedy Central, Nickelodeon and Paramount Pictures.) It plans to triple in size by the end of 2016. In this episode of Digiday Live from the Digiday Video Anywhere Summit, the Lab's evp of marketing strategy and engagement Ross Martin talked about how the Lab is helping Viacom grow viewer engagement across screens and platforms -- and isn’t just a press release.
December 16, 2016
Fullscreen founder Ezra Cooperstein on how to get millennials to pay for video content
Up until recently, video destination Fullscreen was known as a YouTube multi-channel network, working with video creators to sell advertising and make money on the world’s biggest video platform. But as Fullscreen president Ezra Cooperstein says in this episode of Digiday Live from the Digiday Video Summit, "It’s really hard to build a business just on YouTube." Now, Fullscreen is trying to become a consumer-facing brand with an ad-free subscription streaming service and original and licensed content geared toward younger viewers. Hear how the strategy is working for them and how they’re working to get their audience to pay for content.
December 09, 2016
ESPN’s Scott Van Pelt on how SportsCenter is covering sports for a new audience
In this episode of Digiday Live from the Digiday Video Summit, legendary sports anchor Scott Van Pelt and Rob King, svp of SportsCenter, share how SportsCenter grew into one of the biggest sports brands in media. From delivering news, information, highlights and entertainment across all media platforms to how SportsCenter video is created and distributed to various platforms -- listen to how this evolution has changed the way publishers think about show production and talent roles.
December 02, 2016
Bullish founder Mike Duda: 'We invest in others' ideas, not our own'
"We invest in others' ideas, not our own," says Bullish founder Mike Duda. Instead of creating, for example, ten print ads for a client, Bullish adopts a VC mindset. It advises and invests in its clients (think Harry's Razors and Peloton bikes) and is compensated on a pay-for-performance model -- and takes the financial hits when it doesn't perform. 
November 11, 2016
Doner's Marcus Collins gives his frank opinion of overused industry buzzwords
"Big data is like teenage sex. Everybody says they're doing it, but they're not." In this rapid-fire session of Pardon the Interruption at the Digiday Agency Summit, Doner's svp of social engagement Marcus Collins sounds off on industry buzzwords that have clouded agencies' abilities to deliver good work and do right by their clients.  
November 11, 2016
DDB's Wendy Clark on why people and leadership are the keys to any agency's future
Before she arrived in Phoenix for the Digiday Agency Summit, DDB North America CEO Wendy Clark was going to talk about the big picture of the agency world. But when she took the stage, she changed tack, and instead spoke passionately about the importance of people and leadership when it comes to creating work that people love. "The only way to do amazing, incredible work is to realize we're better together."
November 11, 2016
GroupM's Cary Tilds on why people and processes lead to success
Agencies are expected to do more with the same or fewer resources. GroupM's chief innovation officer Cary Tilds speaks about how people and processes can help agencies execute on innovative strategies despite these restrictions.
November 11, 2016
Digiday Live: The Vox approach to using technology to tell better stories
Melissa Bell, publisher of Vox, spoke about the challenges of negotiating a lightning-fast news cycle at the Digiday Publishing Summit. In order to stay ahead of the game, Vox established platform-specific centralized studios that work across the media brands to learn new platforms and what works for each one. And it's found success in looking at what other publishers are doing: "We ruthlessly steal from other people," said Bell.
October 12, 2016
Digiday Live: How the New York Times takes a product approach to news
Technology lets the New York Times create products powered by its journalism. "While we need to continue to focus on the news, we need to reposition how we think about what we're doing for our customer, because there are other needs that we can serve," said David Perpich, svp of product for the New York Times. So instead of thinking of itself as simply a news destination supported by advertising, the Times has begun to shift to a new mindset of being an ecosystem that serve other reader interests, like cooking and television.
October 12, 2016
Digiday Live: A strategist's look ahead with Mic's Cory Haik
For millennial-focused publisher Mic, platforms are the future. The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings.
October 03, 2016
Digiday Live: How Forbes uses consumer data to understand ad blocking
In December 2015, Forbes took an aggressive approach to its ad-blocking visitors. In this episode of Digiday Live, recorded last week at the Digiday Publishing Summit in Key Biscayne, Florida, Forbes Media CRO Mark Howard describes the four-stage process that Forbes undertook to better understand its ad-blocking readers, and ultimately reach its sales goals.
September 29, 2016
How and Fender organize for content creation
The way brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director of SEO at, compared and contrasted how their companies organize for content in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit.  
September 22, 2016
How Umpqua Bank caught the podcasting bug
It's a truth as old as the hills: people hate talking about money. In this episode of Digiday Live recorded at the Digiday Content Marketing Summit, Lani Hayward, evp of creative strategies for Umpqua Bank, shared how her team started a  conversation about money in a format that hasn't caught on for most brands yet: the podcast.
September 20, 2016
What Coca-Cola has learned from publishers
In 2013, Coca-Cola made a huge content marketing gamble. It replaced the content on its corporate website with "Journey," an online magazine telling brand stories in Coca-Cola's positive brand. Three years later, the website boasts 5 to 6 million views per month - but that's not the site's key indicator of success. Doug Busk, the brand's global group director for digital communications and social media, shares what Coca-Cola has learned by thinking like a publisher.
September 13, 2016
Quartz's Jay Lauf: Central to our strategy is serving the reader first
Quartz aims to be the digital publication of choice for global business professionals. That means creating a premium experience around both content and advertising. Instead of using standard banner ads, Quartz’s publisher Jay Lauf wants to marry the aesthetic of magazine advertising with the data tracking capabilities of digital. The hope is that higher-quality advertising gives readers a better experience and helps marketers break through the clutter.
September 08, 2016
The challenges Bloomberg faces in markets across Asia
As the popularity of different platforms shifts across markets, Bloomberg managing director of international Parry Ravindranathan focuses on the two or three that provide the most value. However, even the broadest distribution has little value without monetization. Ravindranathan discusses the challenges of social media, ad blocking and more.
September 01, 2016
How the Financial Times balances advertising with a subscription model
For the FT, building a global media brand means understanding its audience and moving with the trends. The company has shifted to digital, using the data it gets from subscribers to better target advertising. Sacha Bunatyan and Hiroko Hoshino discuss the FT’s digital strategy and acquisition by Nikkei.
August 25, 2016
Rent the Runway's David Page and Melissa Barnes on building an offline presence
Online rental service Rent the Runway's senior vice president of brand strategy, David Page, and Melissa Barnes, the company’s senior director of brand strategy, discuss the journey of building an in-store presence after creating a defined brand and having a strong handle on its customer base through its original online store.    
August 18, 2016
Forbes’ Alan Griffin: “We describe ourselves now as a 100-year-old startup”
When Forbes introduced its contributor model, there was skepticism around giving outside writers direct access to publishing. Now the company is spreading this model across the world. Managing director of international Alan Griffin explains the benefits of outsourcing content creation, both to revenue and editorial quality.
August 11, 2016
West Elm Local's Mo Mullen talks the power of community
Mo Mullen joined West Elm two years ago to start West Elm Local, a program that scouts local artisans and businesses in order to sell their products in West Elm stores. The venture has since scaled from two stores to 70.
August 04, 2016
Time Inc.’s John Marcom on building loyal audiences at a global scale
With over 100 brands worldwide, Time has been aggressively expanding its digital offerings. For this legacy publisher - one of the largest in the world - that means shifting focus to scale while maintaining the quality it's known for. Time aims to create loyal audiences across its properties by providing valuable content focused on specific interests. The company's svp of international strategy John Marcom is on the podcast.
July 21, 2016
Lane Bryant CMO Brian Beitler: Why retailers need to be transparent
Lane Bryant's recent campaigns are all about encouraging their customers to embrace their bodies. Even for a plus-size retailer, it's a sensitive subject field to be playing in. In order to avoid exploiting women's insecurities while selling clothing, Beitler has a simple answer: be transparent.
July 14, 2016
Thinx founder Miki Agrawal on why companies should hire weird people
Miki Agrawal is the founder of Thinx, the first period-proof panty that, the company hopes, could have the power to tackle taboos around menstruation. In this session, Agrawal discusses how she chooses her teammates, how a good product can change minds, and how those controversial subway ads came to be.
July 07, 2016