An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that will transform your web presence into business profit. Listen for real stories and new perspectives.
I treasure the times when I have deep conversations with friends. Join me as I talk with guest Sheila Henriksen Reilly about the entrepreneurial insights of her late husband and my friend Bud Henriksen. My main takeaway: every failed business venture comes with an opportunity!
(To learn more about Bud's business, check out Henriksen amps! https://www.henriksenamplifiers.com/)
Sometimes it feels like stating the obvious, right? If the roof leaks, just fix it! Finding the place where a roof is leaking isn't always easy. It can take time and money to find that one spot where water's getting in... Until the leak is fixed, you'll need to watch for drips and position buckets to catch the water. Metaphorically speaking, when your business has the equivalent of a leak in the roof, you will be positioning buckets and the business may suffer irreparable structural damage!
We talk a lot about ecosystems in the world of digital marketing. "Know your niche!" "Find your Blue Ocean!" In the natural world and the world of digital marketing, ecosystem management is a long game approach that is highly effective. Beware of quick-engineered solutions that have unforseen consequences or do not solve the problem!
We can be and frequently are so wrong when there’s a failure to communicate. Effective communication, whether it's among members of your marketing team or between your team and a client, is critical to successful work!
When you set a goal or intention, like seeing a shooting star, there are some common sense strategies that increase the likelihood of success/fulfillment. In the case of the seeing a shooting star, your chances are better at night that at midday. They're better if you're looking up into the heavens rather than down at the ground. Be aware that where you look matters!
"Have you heard?" As you prepare to answer a question like this, notice the gap between the moment you hear the question and how you respond. Is this going to be some good or bad news? Should you prepare to jump for joy or to fall into despair? You are not victim to your emotions but are attuned to them and able to change them when you practice mindfulness. Mindful awareness of emotions is tied to how we manage stress and anxiety. This skill is critical for business owners and effective team management.
What scares you? What causes you to be afraid? Fear is rooted in forecasting what you believe will happen based on emotion-filled past experiences that are most often remembered incorrectly. As an entrepreneur, I've learned to confront my fears, to "face the mad dog" when working with clients, working on challenging projects, and working with my business team. The only thing we have to fear is fear itself... It's all about interpretation and perception.
Not dictating or micro-managing a group requires self-directed group members who are ready and willing to explore what we know; what we need to know; and how will we find out what we need to know. This holds true for a marketing team, too! Independent workers on a marketing team must be committed to contributing to pieces of project puzzles. This takes a special type of person; someone who is mentally agile, willing to take risks, and comfortable with ambiguity.
It is an honor to share the Business Strategy genius of Angus Moloney, the founder ABEM Digital Creations. Recorded in May of 2015, Angus's message gets to the heart and soul of the essentials of marketing —know yourself, know your hook/offer, and know your customers. "It'll do no good to use a strawberry when you should use a worm" is one of the many witty and spot-on insights he shares.
Living in a place where hurricanes are common, it's clear that where you are determines the impact a storm will have. Whether you produce physical or digital products, neither is guaranteed permanence in this world or in "the cloud." To what degree are you prepared and able to protect your physical and/or digital products? Is your business resilient?
It takes a special type of conversation, communication, and trust to build effective teams. I am fortunate to have a dedicated team of professionals working with me as part of ABEM Digital Creations. We function rather like Voltron superheroes, each adding a superpower to contribute to the successful creation and execution of a client's customized sales and marketing campaign. Listen to learn of the ways our collaborations are fantastic as well as the ways that they need to be honed.
I admit it; I'm a program management tool hoarder. I have spent hundreds of dollars on subscriptions that are redundant and that don't really apply to what I need now but might apply to a future scenario. How crazy is that? I want to challenge the FOMO (fear of missing out) urgency, which I can let guide my decisions. Maybe it's time to do some smart re-assessing, make a commitment to 2-3 key tools, learn them well, and put them into practice.
M.A.D. during the Cold War days was a term used to describe "mutually assured destruction." MAD was a philosophy of nuclear deterrence: if the other side knew that initiating a nuclear strike would also lead to their own destruction, they would be irrational to press the button and start nuclear war. Let's consider MAD from a business perspective and consider how this does or doesn't fit with respect to business teams and clients!
You are confident that you know what you know. You have experience and expertise. And you honestly assess what you know that you don’t know; for instance, those areas outside of your skill set. But what about the things you don’t know that you don’t know? Accepting that you don't know everything may be something you resist. Let's chat about it!
How's your self talk? Stop and listen to yourself. Are you constantly making excuses and begging forgiveness? Or are you accepting responsibility and talking to yourself in a confident and self-assured way? Your internal self-talk makes a difference!
Do you have a business plan? Plans are generated with expectations built on memories of the past (what worked or didn't work) and (often faulty) forecasts of the future. Good business plans and execution require resilience and flexibility.
Your business is a unique creation. Though you started with a business plan, your business is dynamic and changing, and there is predetermined "How To Do It" set of instructions that works for resolving all challenges you may face.