Digital Alchemy

Digital Alchemy

By L. Jean Palmer-Moloney
An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that will transform your web presence into business profit. Listen for real stories and new perspectives.
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Remembering Bud
I treasure the times when I have deep conversations with friends. Join me as I talk with guest Sheila Henriksen Reilly about the entrepreneurial insights of her late husband and my friend Bud Henriksen. My main takeaway: every failed business venture comes with an opportunity!  (To learn more about Bud's business, check out Henriksen amps! https://www.henriksenamplifiers.com/)
19:53
November 9, 2019
White Noise
We train ourselves to turn out a majority of the sensory input in our surroundings. What are we missing? In what ways is this helpful and in what ways is it harmful in business?
11:03
November 2, 2019
We Need to Fix That Leak...
Sometimes it feels like stating the obvious, right? If the roof leaks, just fix it! Finding the place where a roof is leaking isn't always easy. It can take time and money to find that one spot where water's getting in... Until the leak is fixed, you'll need to watch for drips and position buckets to catch the water. Metaphorically speaking, when your business has the equivalent of a leak in the roof, you will be positioning buckets and the business may suffer irreparable structural damage!
12:11
October 26, 2019
Ecosystem Based Management Solutions
We talk a lot about ecosystems in the world of digital marketing. "Know your niche!" "Find your Blue Ocean!" In the natural world and the world of digital marketing, ecosystem management is a long game approach that is highly effective. Beware of quick-engineered solutions that have unforseen consequences or do not solve the problem!
11:00
October 19, 2019
Death by Chocolate?!
Even when you see something and have evidence to back up your conclusions, you may be wrong about a situation.
11:17
October 12, 2019
Assumptions
We can be and frequently are so wrong when there’s a failure to communicate. Effective communication, whether it's among members of your marketing team or between your team and a client, is critical to successful work!
12:15
October 5, 2019
To Find Shooting Stars, Look Up At The Sky
When you set a goal or intention, like seeing a shooting star, there are some common sense strategies that increase the likelihood of success/fulfillment. In the case of the seeing a shooting star, your chances are better at night that at midday. They're better if you're looking up into the heavens rather than down at the ground. Be aware that where you look matters!
11:34
September 20, 2019
The Moment Before Decision
"Have you heard?" As you prepare to answer a question like this, notice the gap between the moment you hear the question and how you respond. Is this going to be some good or bad news? Should you prepare to jump for joy or to fall into despair? You are not victim to your emotions but are attuned to them and able to change them when you practice mindfulness. Mindful awareness of emotions is tied to how we manage stress and anxiety. This skill is critical for business owners and effective team management.
11:19
September 13, 2019
Frozen in Fear by Flawed Future-Forecasting
What scares you? What causes you to be afraid? Fear is rooted in forecasting what you believe will happen based on emotion-filled past experiences that are most often remembered incorrectly. As an entrepreneur, I've learned to confront my fears, to "face the mad dog" when working with clients, working on challenging projects, and working with my business team. The only thing we have to fear is fear itself... It's all about interpretation and perception.
13:04
September 6, 2019
Wanted: Self-Directed Team Members!
Not dictating or micro-managing a group requires self-directed group members who are ready and willing to explore what we know; what we need to know; and how will we find out what we need to know. This holds true for a marketing team, too! Independent workers on a marketing team must be committed to contributing to pieces of project puzzles. This takes a special type of person; someone who is mentally agile, willing to take risks, and comfortable with ambiguity.
12:40
August 24, 2019
Re-purpose, Reuse, Recycle!
How do I find exactly what I need? Every solution we're looking for doesn't require new creation. Frequently, "green feedback loop"—re-purpose, reuse, recycle—innovation can work!
10:56
August 17, 2019
Decisions, Decisions—Strawberries or Worms?
It is an honor to share the Business Strategy genius of Angus Moloney, the founder ABEM Digital Creations. Recorded in May of 2015, Angus's message gets to the heart and soul of the essentials of marketing —know yourself, know your hook/offer, and know your customers. "It'll do no good to use a strawberry when you should use a worm" is one of the many witty and spot-on insights he shares.
09:07
August 10, 2019
Impermanence, Perception, and Resilience
Living in a place where hurricanes are common, it's clear that where you are determines the impact a storm will have. Whether you produce physical or digital products, neither is guaranteed permanence in this world or in "the cloud." To what degree are you prepared and able to protect your physical and/or digital products? Is your business resilient?
15:58
August 3, 2019
Can We Have It All? Team Building in a Freelance World
It takes a special type of conversation, communication, and trust to build effective teams. I am fortunate to have a dedicated team of professionals working with me as part of ABEM Digital Creations. We function rather like Voltron superheroes, each adding a superpower to contribute to the successful creation and execution of a client's customized sales and marketing campaign. Listen to learn of the ways our collaborations are fantastic as well as the ways that they need to be honed.
11:24
July 20, 2019
The Blessing and The Curse of So Many Program Management Platforms
I admit it; I'm a program management tool hoarder. I have spent hundreds of dollars on subscriptions that are redundant and that don't really apply to what I need now but might apply to a future scenario. How crazy is that? I want to challenge the FOMO (fear of missing out) urgency, which I can let guide my decisions. Maybe it's time to do some smart re-assessing, make a commitment to 2-3 key tools, learn them well, and put them into practice.
13:09
July 13, 2019
Watching For Signs of MAD-ness
M.A.D. during the Cold War days was a term used to describe "mutually assured destruction." MAD was a philosophy of nuclear deterrence: if the other side knew that initiating a nuclear strike would also lead to their own destruction, they would be irrational to press the button and start nuclear war. Let's consider MAD from a business perspective and consider how this does or doesn't fit with respect to business teams and clients!
11:40
July 6, 2019
Lessons From The Trapeze
The view and the exhilaration can be a rush, but before you step off the platform, make sure that your safety net is strong enough to catch you should you fall.
12:41
June 29, 2019
Making Mistakes
 Make sure you have the right ideal client avatar, or the hook/story/offer you create won't get results. 
13:18
June 22, 2019
Do You Know What You Don't Know?
You are confident that you know what you know. You have experience and expertise. And you honestly assess what you know that you don’t know; for instance, those areas outside of your skill set.  But what about the things you don’t know that you don’t know? Accepting that you don't know everything may be something you resist. Let's chat about it!
11:48
June 15, 2019
The Small Things
 The small things we take for granted help us succeed in business. Stop to take stock of how much you have!
10:09
June 8, 2019
Constructive or Destructive?
How's your self talk? Stop and listen to yourself. Are you constantly making excuses and begging forgiveness? Or are you accepting responsibility and talking to yourself in a confident and self-assured way? Your internal self-talk makes a difference!
10:40
June 1, 2019
Direct Marketing Insight
Digital marketers need to make time for some direct 1:1 work with people. The insight gained from actually being with someone when pitching an idea, service, or product can be an invaluable gift.
10:17
May 25, 2019
Are You Being Productive?
 Are you productive in your business practices? If so, what does that mean? If you aren't being productive, what are you being? Listen as I sit down with my business partner, Camille, to discuss.
16:03
May 18, 2019
What's The Plan?
Do you have a business plan? Plans are generated with expectations built on memories of the past (what worked or didn't work) and (often faulty) forecasts of the future. Good business plans and execution require resilience and flexibility.
19:23
May 11, 2019
Where Are The Instructions?
Your business is a unique creation. Though you started with a business plan, your business is dynamic and changing, and there is predetermined "How To Do It" set of instructions that works for resolving all challenges you may face.
09:41
May 4, 2019