Digital Deep Dive - The Digital Marketing Podcast

Digital Deep Dive - The Digital Marketing Podcast

By Luke Chapman
About
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
More places to listen
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
digitalpeddler.co/digital-deep-dive-podcast/

More places to listen

How To Leverage Social Proof In your Digital Strategy
In this episode of the Digital Deep Dive, we cover everything you need to know about social proof.  We share an overview into what exactly social proof is, then give some real-world examples of brands utilising this strategy within the digital marketing stack. If your brand is looking to drive more value from this channel, this is not an episode you'll want to miss. If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
33:36
October 16, 2019
What You Need To Know About Threads By Instagram + Industry News
In this weeks episode of the digital deep dive, we uncover the latest news across the digital marketing landscape, including: - Instagram introduces standalone app for direct messaging called Threads - TikTok adds a native integration with Wikipedia  - "Call only" ad format updated on Google Ads - Google Chrome will block mixed http/https content in the next version - Instagram adds support for AR product tags If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
24:42
October 9, 2019
Conversion Rate Optimisation (CRO) - Deep Dive with Dave Hyman
This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne. In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as: What is CRO and who can take advantage of it? How much traffic do I need to test effectively? Do I need any special tools for CRO? How do I get started and what should I be looking for? What are some common mistakes people make that result in poor conversion rate on their websites? Tools mentioned in this episode: https://www.convert.com https://www.hotjar.com https://marketingplatform.google.com/about/optimize https://conversionxl.com/  Example of websites that convert well: https://ezebox.com.au https://www.reidcycles.com.au Dave Hyman on LinkedIn: https://www.linkedin.com/in/dave-hyman-2a215097 Clearwater Agency: https://clearwateragency.com.au
53:08
October 1, 2019
Google Changes The Structure Of No-Follow Links + Industry News
In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including: - Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes - Timestamps for YouTube videos in Google search results - Changes to reviews in rich results - SnapChat introduces 3D content - Facebook releases new ad formats If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
22:23
September 24, 2019
Everything You Need To Know About Creating A Podcast
In this episode, we take a deep dive and discuss everything you need to know about creating a podcast in 2019. We cover the end-to-end process from planning, recording, editing, distributing, and promoting your own show. Links & tools me mention throughout this episode: - Trello - Headliner - Zencastr - Anchor.fm  - Blue - Yeti microphone - Cardioid dynamic microphone - Mastering audio outputs using Audacity If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
48:13
September 17, 2019
Google Showing Competitor Ads In Your Local Business Listing + Industry News
In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including: - Google is now showing competitor ads on local business profiles - Google search results will now anchor to relevant text on results page in Chrome - What new regulations to family content on YouTube means for brands and creators - You can now add custom JavaScript to AMP pages - WordPress changes how it blocks pages from search engines - TikTok partnering with the NFL If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
26:31
September 10, 2019
What is TikTok and should I be taking advantage of it?
In this episode, we take a deep dive into TikTok and discuss how both digital marketers and brands can leverage the emerging platform. We not only cover how to use the application, but also share the best strategies to creating content that drives engagement. If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
40:01
September 4, 2019
Episode 13 - How to compare desktop and mobile conversion + latest news
This week we cover the most important updates across the digital marketing landscape, including; Facebook’s new ‘Off-Facebook’ privacy tool, TikTok’s first branded eCommerce feature, and the new metric for better measuring mobile conversion rates in Google Ads. If you enjoy the content in this episode, we’d love if you could leave a review on your prefered podcast platform. Relevant links from this episode: Facebook introduces new Off-Facebook privacy tool TikTok deploys its first eCommerce feature for brands Google updates cookie API restrictions for publishers Relative mobile conversion rate - Google Ads Dejan SEO hit with site-wide penalty As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
22:03
August 27, 2019
Episode 12 - Building an active community using Facebook Groups
This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console. We also take a deep dive into some real-world strategies to grow an active community using Facebook groups. Relevant links from this episode: Instagram testing new features for stories & sharing post comments LinkedIn introduces new campaign audiences Facebook launches new cinema ad format Snap spectacles v3 Google ads removing average position metric September 30 More than 50% of Google searches are zero-click searches Google Ads optimization score now includes shopping ads Search console shows new types of structured data Deep dive - Building A Community With Facebook Groups As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
34:34
August 20, 2019
Episode 11 - Facebook & Google Ads changes, and getting the most out of Google My Business
In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, sharing everything you need to know about optimising your branded listing. Relevant links from this episode: Facebook is removing outdated targeting parameters Google to natively index podcast shows in SERP Google images new side panel UI Google updates relevant terms for phrase and broad match modifier keywords Google rolls out gallery ads beta
55:22
August 14, 2019
Digital Deep Dive - Episode 10 - Reflecting on the most important changes across the Digital Marketing landscape.
In our 10th episode, we uncover the latest industry news impacting Digital Marketers, including; Snaps new creative tool for building engaging ads, TikToks new integration with Giphy, the importance of optimising ad frequency for end-users, and a summary of mobile ad fraud in 2019. We also take the time to reflect on the past 10 weeks, summarising the most important events across the Digital Marketing landscape. Relevant links from this episode: Snap introduces instant ad creative tool Pinterest introduces story pins TikTok launches native Giphy integration Android default search app choice in EU Google updates featured snippets, optimising for timeliness GMB photos affect search performance? Brand recall gets worse if ads seen too many times 2019 mobile ad fraud report As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
1:00:06
August 6, 2019
Digital Deep Dive - Episode 9 - Google impacting global search traffic, and how the best way to spy on your competitors
In this episode, we cover the impact that Google featured content has on overall organic traffic, Bing's ability to trial A/B tests, Instagram's new AR background filter, and the best new tool for spying on your competitors. Relevant links from this episode: Instagram experimenting AR background filter. SnapChat surpases 200 million daily active users. TikTok planning to use AI for generating new music. LinkedIn empowers users to start monetising their skills. Google's "Unwanted Software Policy" being enforced for app ads. Microsoft (Bing) Ads rolls out A/B testing. YouTube keywords with the most total views. Organic search delivering less traffic. The new digital marketing tool to spy on your competitors. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
35:57
July 30, 2019
Digital Deep Dive - Episode 8
In this episode, we cover; life beyond likes on Instagram, a slew of new updates coming to TikTok, insights about the current state of influencer marketing, and the key takeaways from the Interactive Minds Brisbane Digital Summit. Relevant links from this episode: Instagram removes likes from posts. TikTok introduces pro accounts. Instagram trialling promoted story polls. TikTok working to release a slew of new in-app features. Google publishes JavaScript SEO basics. Influencer marketing study. Some paywalls may be affected by Chrome update. As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
48:42
July 24, 2019
Digital Deep Dive - Episode 7
In this episode, we cover new transparency features for Facebook ads, user photos being added to Google reviews, and we have a lengthy discussion about whether you need to go to university to succeed in a digital marketing career. Relevant links from this episode: Facebook deploys new ad transparency tools for end-users. YouTube introduces new ways to help creators monetise their audience. Google updates the News search results UI. Google maps introduces offers for restaurants in India. Users can now add photos to Google reviews. Twitter launches its new creative division, ArtHouse. Big W utilising SnapChat AR experiences. Do you need a degree to land a role in Digital Marketing? As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
45:08
July 16, 2019
Digital Deep Dive - Episode 6
In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into some performance insights from a recent Facebook campaign. Relevant links from this episode: Nine launches online platform that allows small businesses to purchase TV ads Google Ads introduces monthly campaign budgets App Store analytics for first half of 2019 Facebook reintroduces audience size estimates for custom audiences Automated Twitter campaign goes wrong for Adidas Watson Marketing Cloud is being re-launched If you have over 30,000 social followers in the UK, you’re now classed as a celebrity 75% of advertisers to increase their podcast ad spend in 2019 Using Alexa voice skill to turn drinkers into brand ambassadors As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
45:06
July 9, 2019
Digital Deep Dive - Episode 5
On this episode, we uncover the latest updates to the LinkedIn algorithm, discuss the new ad formats coming to Instagram, and delve into the effects of bad reviews on local rankings. Relevant links from this episode: Instagram introduces ad placements in the discover feed A rich insight into the updated LinkedIn algorithm YouTube ads more transparency to suggested content Twitter introduces a new UI for web Twitter experiments with dedicated feeds for lists on mobile Twitch introduces exclusive streams for paid subscribers Choose-your-own-adventure Twitter thread New laws holding Facebook page owners accountable for moderating content Huffpost hijacks Chrome back button Removing bad reviews An insight into current voice search trends New Google ad features Google deprecates social mark-up in knowledge panel Universe introduces the timeline mobile-web format A Table At The Back podcast Interactive Minds Digital Summit As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
50:37
July 2, 2019
Digital Deep Dive - Episode 4
On this episode, we look at the latest releases from Google Ads, what happens when Spotify ads go wrong (and why you should create different ads for different platforms), plus we take a deep dive into re-engaging a stale email list. Relevant links from this episode: New Google My Business features Spotify introduces ad targeting by podcasts users engage with Exciting new ad formats from Google - including AR ads on YouTube, 3D display ads, and live-stream display ads WSJ uncovers a myriad of fake GMB listings Google testing carousel search ad format New features launched in Google ads mobile editor experience Google natively displaying timestamps on YouTube videos for relevant queries in the SERP As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
46:06
June 25, 2019
Digital Deep Dive - Episode 3
On this week’s episode of Digital Deep Dive we take a look at some big acquisitions and what they might mean for future product updates, Facebook turning on its paid data collection app (and trying to be less sketchy about it this time) plus their new secret currency, a new tool for SEO-friendly video transcription, and Luke goes on a rant about Google stealing everyone’s content. Relevant links from this episode: Facebook’s new data collection app Facebook’s mysterious new cryptocurrency Changes to Messenger ad placements In-app stores for Snapchat influencers Epic Games acquires Houseparty Salesforce acquires Tableau Gmail dynamically loading AMP (Accelerated Mobile Pages) Google steals content from Genius.com Google AMP URLs not letting searchers click through to main site XML sitemaps coming to WordPress Core? Trint – a new tool for SEO-friendly video transcripts As always, if you have any questions or would like to join us on a future episiode, reach out to us on Twitter: Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
40:23
June 18, 2019
Digital Deep Dive - Episode 2
Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing. Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work. In this episode, we cover the new core algorithm update to Google search, product updates from SnapChat, Instagram, and TikTok, the end result of The North Faces SEO strategy, and we dive into a case study about creating an in-depth Facebook campaign optimised for conversions. Got a question you'd like answered on a future episode, or even feedback on what you'd like to hear us discuss? Tweet @DigitalPeddler or @LachlanKirkwood Resources and links from this episode: Distill - Featured product that alerts users of changes to any website or website page: https://www.producthunt.com/posts/distill-3 The North Face SEO strategy: https://searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747
47:24
June 10, 2019
Digital Deep Dive - Episode 1
Welcome to the very first episode of Digital Deep Dive, a new weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more. In this episode we discuss how to find reliable sources for digital marketing news and information, what Google and Facebook have been up to, and experiments with advertising on Snapchat. Got a question you'd like answered on a future episode or feedback on what you'd like to hear us talk about? Tweet @DigitalPeddler or @LachlanKirkwood Resources and links from this episode: searchenginewatch.com/ moz.com/blog www.socialmediaexaminer.com/ www.wordstream.com/blog searchengineland.com/ www.searchenginejournal.com/ www.producthunt.com/ www.theverge.com/ techcrunch.com/ www.blog.google/products/ads/ adespresso.com/blog/ www.facebook.com/business/news instagram-press.com  People to follow on Twitter: @MattNavarra @wongmjane @rustybrick @randfish @dejanseo @bill_slawski @CyrusShepard @gfiorelli1 @aleyda @JohnMu @BermanHale @izzionfire @Jammer_Volts @BritneyMuller @MerryMorud @Marie_Haynes @jasonmun @TaylorDanRW
33:43
June 4, 2019
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