The Digital Growth Show with Amit & Andrew

In this episode, Amit and Andrew are unpacking the new strategies to embrace the new era of Digital Marketing and Web3. Tune in to know all about how to start the year with a bang!

In this episode, we will discuss the world of NFTs and how brands are using this technology to increase sales and brand loyalty. We will also take a look at some powerful examples of NFT innovation - and explore the benefits and challenges of entering this space.

Web3 presents a very real threat to digital marketing.  As Millennials and GenZ clamour away from Web 2.0 platforms such as Facebook, Instagram and even Google, what challenges does that present for brands?

Until now, the digital marketing space has been focused on performance, but that is changing with Web 3.0 and the emergence of a more decentralized internet.

Join us in a discussion about the changes and challenges digital marketers can expect going forward and the steps that should be taken right now.

The prestigious and cutting-edge SXSW Conference was held on March 11 - 20 in Austin, Texas.

The conference is always highly anticipated by tech, creative and digital enthusiasts as it provides an opportunity for the global community of digital creatives to encounter new-age ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences.

In this week’s episode, we will be discussing 365 blogs in 365 days! The Nexa team embarked on an experiment to see the effect that publishing one blog per day would have on our website, our readers, and our strategy.

Tune in to hear more about what we hoped to accomplish, the process, what actually happened and the actual results generated for the business.

In today's episode, Amit and Andrew will tackle the topic of the metaverse, discuss why brands should always be in a test-and-learn mode when it comes to the digital landscape, and how they can leverage the metaverse for greater business growth.

In this episode, Amit and Andrew will tackle the topics of the critical role salespeople play, as well as how to find the sweet spot for virtual connection, leveraging the power of this connection for selling while avoiding the pitfalls, and the best way to adapt to changing buyers and evolving technology.

With economic challenges and business uncertainty a familiar story since the start of the pandemic, the battle for marketing budgets is fierce.  It's therefore key that CMOs and Marketing executives justify investment and help their fellow company leaders to think beyond the short-term in order to create the patience, trust, and confidence in long-term growth and value that marketing can provide a business. In this episode, we identify the key actions that can help marketers to not only justify current activity but increase marketing investment for the future.

In the last episode of the year, the guys will highlight the key takeaways from 2021, and the focus will be on being prepared for 2022... From search strategy, social, lead generation, sales, and inbound strategy, this episode will summarize all the lessons that 2021 taught us and how to focus on growth for 2022. 

In this show, the guys take a deep dive into search and how companies need to leverage the opportunities provided by search engines such as Google and the key social media platforms.  For many businesses, search engines play an increasingly important role when it comes to brand awareness, visibility, and lead generation.  But with the rise in popularity of these mediums, the cost of marketing on these channels increases continuously.

Market better, sell faster and supercharge your business' growth

If it's not already, optimizing your tech stack should be an increasingly crucial part of your 2022 strategy as it will allow your business to be more dynamic, improve productivity, build better relationships and be stronger as a business overall.

But how do you get the right balance between technology and cost? Which tools will help you to market better, sell more products and services, and ultimately, drive business growth?

In this episode, Amit & Andrew will be taking a deep dive into the best digital tools and strategies to drive business growth in 2022 and there's no doubt that data will be influencing many of the decisions that business leaders will make between now and then.

But what data is the right data to use?  Does your business collect enough of the right data?  Where do you even start?

In today's season starter, Amit & Andrew will share insights into the type of content that your business should be creating RIGHT NOW.  The type of content your audience will be searching for and how to accelerate the process.  Clever content marketing is all about getting a head start over competitors and we'll show you how to get a head start for your business.

Let's take a deep dive into Whatsapp for businesses and how it can be integrated into your website to generate leads and create conversions. From catalog display, customer segmentation, stats and analytics, and the possibility for a Hubspot integration let's examine what the app offers and how can it benefit your business efforts!

Websites have gotten a pretty bad rep over the last few years.  From the design and development process, through to tracking performance, generating leads, hosting, and IT involvement in what essentially, is the responsibility of marketing.

How do websites get built faster?  How can we reduce IT involvement and more importantly, how can we put the power back in the hands of marketing teams?

Live Case Studies: Digital Strategies that encompass CRM management, lead generation, and scoring, and measuring customer satisfaction.

During this series, we’ve discussed the importance of CRM management. In our next episode, we’ll be taking a look at the way businesses are using these systems to manage their business and opportunities for improvement for optimal growth in the long term.

Tracking Customer Happiness and Driving Referrals:  Happy customers help grow your business

For most businesses, customer satisfaction is a top priority.  With the right tools, you can effectively track how happy your customers are with your products or services. Happy customers are more loyal to your business and share their experiences with others, making recommendations that can ultimately lead to more success for your business.

Fast-tracking Sales Success & Business Growth is all about growing your business without using harmful hacking tactics. Instead, we focus on strategies that will increase sales for long-term business growth.

With the end goal of financial success, sales are a vital part of growing a business, especially when you’re pressed for time. By incorporating sales strategies with your growth strategy, you can improve the way your business operates both internally and externally. With this growth comes the need for scalability.

But how exactly do you achieve this?

Marketing automation makes it easy to connect with your audience about the right thing at the right time. It also speeds up the internal processes of your business’s communications and makes personalized marketing possible. This ultimately helps your business reach marketing success.

Tune in to learn all about the in’s and out’s of marketing automation and how it can help you scale your marketing activities in line with growth strategies.

Traditionally, CRMs were seen as a sales tracking and prospect communication platform.  In other words, a tool that sales teams needed in order to operate efficiently and of course, effectively.

But today, the role of a company's CRM goes way beyond the sales team and in this week's show, we'll highlight how marketing and operations teams need to use their company's CRM for intelligent business growth.

Tune in to learn all about the power of cultivating data and managing it effectively to grow your business.

In our second episode, Lead Generation, Lead Scoring & Qualification, we will be discussing inbound lead generation, outbound lead generation and the internal processes you need to consider.  From creatives through to how your team can identify the hot SQLs - we'll cover it all!

In this episode, we’ll be discussing the various ways to build your digital presence online, touching on key elements including web, content and social media marketing. We’ll let you in on the benefits of each of these, plus delve into the ways to build upon them (think optimization and lead strategies)

This week, our focus will be on financial advisors and wealth managers. Why are financial advisors and wealth managers among the least trusted professions in the UAE?  What role do they play today and how can this evolve in line with the changing expectations and wants of customers in the future? How can other industries avoid repeating their mistakes and protect their image among the UAE population?

This week, our focus will be on telemarketing and call centre businesses.  Why are the telemarketing and call centres among the least trusted professions?  What role do they play today and how can this evolve in line with the changing expectations and wants of customers in the future?

How can other industries avoid repeating their mistakes and protect their image among the UAE population?

After addressing the Recruitment industry and the Banking sectors, this third week of our Disruption Series will focus on REAL ESTATE companies. Why is the Real Estate industry among the least trusted professions? How can they overcome their reputation and earn the public's trust? How can other industries avoid repeating their mistakes and protect their image among the UAE population?

This week, we focus our attention on CREDIT CARD COMPANIES!  Why are banking and credit cards companies among the less trustworthy professions in the UAE and what can they do to turn this around?  What lessons can professionals in similar industries do to avoid the same issues?

This week, we focus our attention on RECRUITERS!  Why are recruiters deemed less trustworthy than any other profession in the UAE and what can they do to turn this around?  What lessons can professionals in similar industries do to avoid the same issues? What does the future hold for these professions, and how will the smartest within them evolve and take advantage of the customer-first opportunities available and the fruits that will come from this?

This week Amit and Andrew dig into Whatsapp's new e-commerce play and share tactics on how to best cope with the new lockdown continued  border shutdowns.  What did we learn first time round?

Amit & Andrew's dig into all things streaming from huge Disney+ rollout to the WB/HBO agreement, plus what are their 2020 predictions? Should we be looking at traditional industries or more disruptive demand based players?

Amit & Andrew's big topics for this week were Salesforce buy Slack, how the Black Friday numbers stacked up plus the HUGE Google Core Algorithm update.  Was your company affected?

Season 2 of the Digital Growth Show takes on a slightly new format as Amit & Andrew share technology news, business insights and the latest growth tactics for business owners, marketing and sales professionals each week.

Mention the words "Black Friday" and images of long queues and shoppers fighting over limited supply of TVs and other electrical items come to mind.

But not in 2020.

This year is different - we all know why, and while Black Friday sales are not new to eCommerce businesses, this year we're anticipating that this one day event will witness the involvement of B2B companies too!

And why not!

Every business needs sales and Black Friday presents a once-a-year opportunity for businesses to slash prices and for customers to make great savings.

So whether you're a B2B or a B2C, join this week's show and learn how you can plan how to make the most out of this years November 27th event.

We've spoken a lot about the different digital marketing opportunities available to businesses.  But what we haven't spoken about is PR and specifically Digital PR.

We all know what PR is but what is Digital PR and how can businesses use this highly effective strategy to help their business?

Find out by joining the Digital Growth Show this week!

With declining marketing budgets looking set to continue into 2021, there's going to be an increased focus on marketing effectiveness from a reduced number of  channels.

Enter Content Marketing.

More and more businesses are turning to Content Marketing to keep their businesses top of mind and at the forefront of their industries.  From launching informative Webinars and  hosting regular Podcasts to creating eBooks and digital magazines, the organic visibility and return on investment from this activity is unmatched.

But many companies are resisting the urge of getting in on the action citing a lack of technical resources as one reason not to create content.

If this is your reason not to engage in content marketing, this week's show is for you as Amit & Andrew unlock all of their secrets when it comes to content creation, editing and publishing providing you with all of the tools you need to get started and create a bang!

During the last 3 episodes, Amit & Andrew have focused on helping businesses strategise for 2021.  From marketing tactics through to sales strategies, people and technology, over 3 hours of content was dedicated to this.

But perhaps people aren't looking as far as 2021 yet.

The recent increase in positive COVID-19 cases and the impact this has had on businesses once again, means that many businesses are back in survival mode.

So this episode is dedicated to the short term, easy to implement marketing, sales and commercial strategies available to virtually every business right now.

As we enter the last quarter of 2020, it's time to look forward to 2021.

The uncertainties of COVID-19 looking like it will continue to disrupt business operations, companies need to ensure that their teams and technology are optimised for maximum performance.

In this episode, Amit & Andrew will talk about how they've managed a team of over 65 professionals located around the globe, since the start of the pandemic, the tools and tactics that have proved invaluable throughout this period and what they are implementing now as we head into 2021.

As we enter the last quarter of 2020, it's time to look forward to 2021.  For most businesses, this invariably means that it's time to submit sales forecasts!

But with the uncertainties caused by the pandemic still likely to impact business in 2021, how can businesses accurately predict sales volumes and sales revenues in 2021? If sales cycles have been extended during 2019, how can businesses regain control of the lead time between lead generation and signed agreements

As we enter the last quarter of 2020, it's time to look forward to 2021.  For most businesses, this invariably means Budget Season!

But with the uncertainties caused by the pandemic still likely to impact business in 2021, where should businesses be allocating marketing budget?  What if there is no budget for 2021, what then?

Whether you have large or no budgets, marketing activity in 2021 needs to be considered.  In this week's show Amit & Andrew will be sharing over 20 years of knowledge and expertise to help.

Last week was 'Inbound' - HubSpot's Annual Conference and one of the best weeks for digital marketing and sales professionals on our calendars.

But rather than over 25,000 of us enjoying the week-long event in Boston, Massachusetts, the pandemic forced the event to be virtually hosted.

How was the event?  Was the virtual experience as good as the real thing? What's the latest news, data and tactics regarding digital marketing that all of us need to know?

Recessions, Pandemics or Downturns - call it what you like.  The reality is that each of these can create a damaging impact on businesses and in some cases negatively impact entire industries.

But with challenges, comes opportunity and Amit & Andrew are delighted to welcome David Cook, CEO of Contractors.Direct to the Digital Growth Show this week.

David is a multi-award winning visionary and in an incredibly short space of time, has not only created a new industry segment that is disrupting the way business has traditionally been done, but also turned this business into a multi-million dollar entity.

David will be sharing his story, his thought process and will provide tips and tactics to future disruptors looking to make their mark on an industry.

Data should be driver of most important decisions made by a company.

But in the digital marketing world, where we are flooded by data, how do we which data is the right data to trust and make meaningful assessments for a business?

In this episode, Amit & Andrew analyse the type of data that marketers, sales professionals and business leaders should be focusing on for the betterment of their companies.  They'll look at key metrics from website data, search, social media, email and revenue attribution across channels.  Return on Investment from these channels will also be analysed so that businesses can understand the impact that each activity has on the business.

This is a JARGON-FREE episode with multiple takeaways for all that tune in!

Join us for our weekly show where we will lively discussions around all things business.  Let's be honest - You either love it or you loathe it.   Sales isn't for everyone.  But with digital technology, search engines and social media, new lead generation channels have presented opportunities that theoretically, are designed to make selling easier.  But have we gone too far?

Very few people enjoy being sold to, especially by uninspiring sales people. But are we missing a trick by not picking up the phone, creating rapport and building real relationships with sales prospects?

We believe this to be the case and that's why we've invited James Gosling, founder and CEO of Pipeline to the Digital Growth Show.  Pipeline provide lead generation and sales focused consultancy through clever strategy and telemarketing.  James will be sharing his thoughts and insights.

Join us for our weekly show where we will lively discussions around all things business.  A very different kind of show this week as Amit & Andrew take on the SEO industry!

Like many, we've been frustrated with how SEO has been portrayed by agencies as some form of mystical artform, that is applied to make a website rank at the top of search results pages.

It's time to set the record straight and to redefine SEO in a new era of digital marketing.

At Nexa, our team refer to SEO as being Search Engine Ownership.

Search Engine Ownership is what every company should be striving to achieve.  It not only drives real results but creates a measurable, tangible asset for your business and in the next episode, we'll explain how.

That's why we're saying...

"Search Engine Optimization is dead, long live Search Engine Ownership!"

Join us for our weekly show where we will lively discussions around all things business.  There are some who believe that the key to winning more clients is to reduce their prices or fees for the products and services that they sell.  During times of struggle, this is a natural way of thinking...

...But how healthy is that for a business?

What is the real impact of creating a discount culture within your business?  What are the alternatives to reducing prices?  What else can a business do to win new business instead of discounting products / services?

There are many other options available and it's absolutely vital that businesses understand and explore these before engaging in discounting discussions with prospects and clients.

Join us for our weekly show where we will lively discussions around all things business.  This week we are joined by a familiar face and voice to many Dubai residents, James' professional activities currently include producing and presenting a variety of shows on the  PODAHOLIKS podcasting network, based out of Dubai.  For 12 years James produced and presented Nightline, a popular interactive English language radio talk show discussing issues of the day, on DubaiEye 103.8 FM.

Join us for our weekly show where we will lively discussions around all things business. We recently published our latest E-Book - Business Survival in 2020: Fighting the Global Impact of COVID-19 and within this book we discuss the challenges that businesses are facing and how these can be overcome.

Join us for our weekly show where we will lively discussions around all things business.  In this episode Amit & Andrew welcomed special guest Glenn Power to the show. Having quit his job at the beginning of 2020 to start his own business, COVID-19 presented unique challenges and delays that could never have been predicted.  Learn how Glenn overcame these and how his business is doing.

Join us for our weekly show where we will lively discussions around all things business.  This week Amit & Andrew discussed strategies and tactics that have helped businesses and professional to increase their professional brand equity.

 Join us for our weekly show where we will lively discussions around all things business.  This week Amit & Andrew welcomed special guest Helen Tatham, Associate Director at Savills to talk Real Estate. A fun episode!

Join us for our weekly show where we will lively discussions around all things business.  In this episode Amit & Andrew focused on answering the questions that matter to you and your business