Peter is joined by Head of Ads, Tom Jacobs, who discusses how now is the time for marketers to get to know TikTok, as the platform begins the introduce paid ads into its offering.

The pair also discusses the balance between PR and digital advertising and how to get it right, the waning effectiveness of Twitter and why Instagram Stories is a winning platform at the moment.

In another debate, the pair also consider the implications of the recent Netflix documentary on Cambridge Analytica, 'The Great Hack' as well as the increase in digital advertising spend from The Conservative Party following Prime Minister Boris Johnson's ascendancy and what this means.

HOW CAN COPY BE USED TO INFLUENCE AUDIENCES? | ASK DISTRACT | E:57 |

Ask DistractBy DistractNov 10, 2020