Ahead of the Game
By Digital Marketing Institute
Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. my.digitalmarketinginstitute.com/auth/register?podcast
Influencer Marketing - the Marketer
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.
In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today’s creator economy.
Key tips from Sarah:
- Pick influencers for their professional relevance, not follower count
- Focus on organic discovery over so-called influencer tools
- Invest in long-term relationships, not just one-off campaigns
Timestamps:
00:00 – Introduction to Sarah Adam and her role at Wix
02:27 – What is Wix Studio and how it differs from classic Wix
04:10 – The branding challenge: shifting from B2C to B2B
07:21 – Why influencer marketing is a long-term game
08:36 – Metrics that matter: brand awareness vs. acquisition
10:24 – Choosing the right platforms based on marketing goals
13:00 – How to budget and benchmark for influencer campaigns
18:14 – Finding the right influencers: tools vs. organic discovery
22:28 – The rise of B2B influencer marketing on LinkedIn
29:40 – Platform breakdown: what each one does best
35:51 – Reposting and ad usage of influencer content
40:49 – Advice for aspiring full-time creators
47:11 – Sarah’s career journey and advice to her younger self
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
How to Go to Network (Not Market)
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, not companies, at the heart of everything. From building trust to leveraging networks over traditional channels, Mark offers plenty of insights that challenge the status quo and equip marketers to thrive in a rapidly changing landscape.
Mark's top 3 insights:
Focus on People-First GTM built around relationships, storytelling, and partnerships.
Build an owned audience through value-led content and free tools, not just blog posts.
Prioritize network leverage over channels: think people, places, and brands as your new marketing reach.
Timestamps
0:00:25 – What is People-First Go-To-Market (GTM)?
0:03:02 – Common challenges: Positioning and Ideal Customer Profiles
0:06:54 – The importance of ecosystems and partnerships
0:09:47 – Distribution leverage and marketing in noisy environments
0:12:31 – Channels vs. Networks: A mindset shift
0:18:24 – The role of AI in GTM strategy and marketing careers0:23:56 – Why build a community? The power of owned audiences
0:27:58 – Using free tools to deliver value and collect data0:34:00 – Real-world client scenarios and solutions Tack provides
0:36:38 – The over-reliance on paid media and what to do instead
0:41:23 – What product metrics reveal about GTM effectiveness
0:42:27 – Mark’s GTM checklist: ICPs, messaging, networks
0:45:45 – Career reflections and advice for marketers-----------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
The Rise of Sustainable Marketing
In this episode of the DMI podcast, host Will Francis speaks with Laura Costello, Head of Sustainability and Planet Services at youth agency Thinkhouse, as well as Ireland lead at Purpose Disruptors. Starting with having Ben & Jerry's as her first client, Laura shares her deep understanding of how marketers can embrace sustainability, avoid greenwashing, and build authentic connections with, especially, younger audiences. She explores what B Corp really means, how brands can shift from consumer focus to community impact, and why storytelling is key to driving meaningful change.
Laura’s top 3 tips:
1. Sustainability starts with long-term thinking
2. Storytelling should focus on values, not just products
3. Avoid greenwashing by collaborating with other teams, including legal
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Resources
- Read about Greenwashing on the DMI blog
- WARC - Future of Effectiveness
- The Good Life campaign
- UN Pact for the Future
- AdGreen
- Climate Communications
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Timestamps
0:00:51 – What Laura is working on now
0:03:51 – The meaning and challenges of B Corp certification
0:08:30 – Why youth and sustainability are deeply connected
0:11:26 – Embedding sustainability without tokenism
0:15:30 – Changing consumer expectations and community building
0:22:45 – Creative global campaigns that make an impact
0:31:54 – Using social media to promote long-term behavior change
0:36:06 – Making climate storytelling specific and relatable
0:40:53 – Where to start with sustainability in your business
0:44:56 – How to measure effectiveness and real impact
0:47:25 – The future of responsible consumption marketing
0:50:26 – Laura’s career path into climate communications
0:52:30 – Lessons learned from the front lines of sustainable marketing
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
The Expert's Guide to Amazon Ads
In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.
Elizabeth's top 3 tips:
1. Focus on sponsored products
2. Understand and master bid management
3. Fit your products to the right relevancy
Timestamps
0:00:51 - What are Amazon Ads?
0:02:13 - Where do Amazon Ads Appear?
0:03:59 - How are Amazon Ads Unique?
0:10:24 - Order Velocity, Conversions, and Relevancy
0:13:38 - Trend Watching and Product Differentiation
0:23:48 - The Impact of TikTok Shop on Amazon
0:31:47 - The Perception of Amazon-Centric Businesses
0:38:04 - Scaling with Amazon Ads, with metrics like TACOS
0:43:48 - The Interplay of Ads and Organic Growth
0:49:25 - Consumer Behaviour and Search Specificity
0:55:54 - Top Three Tips for Amazon Advertising Beginners
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
Why Community Matters More than Followers
In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically.
She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead.
0:01:08 - Defining true community in social media
0:13:11 - Changes in social media community building over the past decade
0:22:19 - Examples of successful community building (Cleats Club, Lululemon)
0:32:52 - Top 5 tips for building a community
"It's not that we want to connect, it's that we need to connect. We want to be understood."
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
Making Smarter Marketing Decisions with Clickstream Data
How can marketers use data effectively without getting completely lost in the numbers?
In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood.
Eli also shares his founder journey, from launching Datos during the pandemic to its acquisition by Semrush in 2023. Datos is also the provider of data to SparkToro, run by Rand Fishkin who came on the podcast during 2024.
What you'll learn:
- What clickstream data is and why it matters for marketers
- The biggest misconceptions about marketing attribution
- How brands can measure the real impact of their content
- Why nonlinear consumer journeys challenge traditional analytics
- How data-driven marketers should think about AI
- The key lessons Eli learned from growing and selling a startup
Eli also shares insights on the future of data privacy, why marketers should think beyond last-click attribution, and how AI is reshaping both creativity and analytics in marketing.
00:06 – Introduction
00:40 – What is Datos and how does it use clickstream data?
03:08 – Understanding consumer behavior through anonymized data
06:17 – The challenge of marketing attribution and nonlinear journeys
10:36 – Why correlation matters as much as causation
14:01 – The biggest surprises marketers discover in their data
19:21 – Data vs. creative decision-making in marketing
24:04 – AI’s impact on both data analysis and creative work
35:54 – Eli’s founder journey and the early days of Datos
41:23 – From startup to acquisition: Lessons in scaling a business
45:41 – Advice for marketers: Using data effectively without over-relying on it
49:55 – Where to find Eli online
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.
If you enjoyed this episode, please leave a review so others can find us!
What Does a Fractional CMO Do?
The word "fractional" gets bandied around a lot these days. But what does it really mean, and how can a CMO be fractional?
In this episode of the DMI podcast, host Will Francis sits down with Peter Murphy Lewis of StrategicPete.com and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for a wide range of industries, including software, finance, media, and even zoos.
🔹 What you’ll learn:
- What a Fractional CMO is and why the role is booming
- Who actually needs a CMO, and who doesn’t
- The biggest marketing mistakes Peter made and what he learned
- The most in-demand digital marketing skills for 2025
- Why LinkedIn newsletters and automation are underrated goldmines
- How and why Peter builds high-performing remote teams using global talent
Peter also talks about the power of vulnerability in leadership, his intern-to-MVP framework, and why he believes AI is an opportunity, not a threat.
Check out Peter's documentary on YouTube - People Worth Caring About
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- 00:06 – Introduction
- 00:54 – What is a Fractional CMO?
- 04:38 – Does Every Business Need a CMO?
- 06:49 – Peter’s Background & Path to Becoming a Fractional CMO
- 09:18 – Performance-Based Marketing Contracts: Pros & Cons
- 12:36 – Biggest Early Career Mistakes & Lessons Learned
- 16:05 – How Digital Marketing Has Changed in 15 Years
- 18:26 – Leveraging Global Talent for Growth
- 21:06 – Peter’s Internship Model: Training Future Marketers
- 23:32 – The Importance of Soft Skills in Digital Marketing
- 27:09 – Coaching, Feedback, and the Power of Vulnerability
- 33:42 – The Most In-Demand Marketing Skills for 2025
- 36:09 – The Role of AI in Marketing
- 42:50 – The Top Marketing Trends for 2025
- 46:46 – Advice for Young Marketers & Entrepreneurs
- 49:25 – Where to Find Peter Online
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
2025 Trends in Digital Marketing - Part 2
In this second episode of our trends insights for 2025, host Will Francis introduces the ideas and tips brought to bear in the DMI's trends webinar held on December 2024.
We talked to lots of other experts about their predictions for this year, and you can listen to them in Part 1 here.
In this episode:
Alison Battisby of Avocado Social discusses key social media trends, from Bluesky to EGC to customer collaboration.
Clark Boyd of Novela considers the state of paid search and Performance Max and how we'll see a lot more of AI agents.
Luke O'Leary of Neil Patel Digital look at AI search and content reveals research on attitudes to AI vs human-generated content. He also joins Will to answer questions on the fly during the webinar Q&A.
------------------------- Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. -------------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.
2025 Trends in Digital Marketing - Part 1
New year = new predictions for the world of digital marketing!
The DMI's podcast host Will Francis talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025.
We have so many amazing insights to share, so we've broken this podcast into two episodes! Catch episode 2 here.
------------------------ Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. ------------------------- In this first episode, Will hears a range of thoughts of the opportunities and challenges coming up.
Jim Lecinski, Professor of Marketing at Northwestern-Kellogg, sees AI shifting from productivity improvements to enabling transformative business growth, customer data platforms (CDPs) becoming more cloud-native and AI-powered, and marketers needing to prepare for Gen Alpha.
-- Check out our January 22 webinar on Youth Marketing. -- Nikki Lindgren, founder of agency Pennock, sees community engagement and alignment with brand values becoming crucial for beauty & lifestyle brands, increased use of machine learning-based marketing campaigns, and growth in fractional CMO/marketing director roles to support emerging brands.
-- Listen to our full episode with Nikki Lindgren on DTC Marketing --
Brian Corish, founder of Elemental AI, isn't the only person to talk about the rise of AI agents that can autonomously execute marketing tasks and workflows . He also sees the need for marketers to develop more holistic, creative, and cross-functional skills to deal with the changing landscape.
Fractional CMO and documentarian Peter Murphy Lewis sees LinkedIn organic content and newsletters as highly effective marketing tactics, the leveraging of LinkedIn automation tools to connect with prospects, and webinars remaining a powerful top-to-bottom of funnel marketing strategy. You'll hear more from Peter in an upcoming episode.
Mischa McInerney, CMO of the DMI says soft skills are even more critical as AI becomes more pervasive, while companies need to upskill their workforce on AI adoption, and marketers prove the value and outcome of applying new efficiencies. -------------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.
The Beauty of DTC Marketing
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today.
3 top tips from Nikki:
- Don't overlook Reddit - it's an efficient ad platform reaching audiences who aren't on traditional social media
- Focus on Marketing Efficiency Ratio (MER) instead of ROAS to better understand overall campaign performance
- Use programmatic native advertising to appear alongside relevant articles where your audience is already engaged.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Make a Podcast for your Brand
Want to know how to get your own podcast up and running as part of your branding strategy? This week, host Will Francis is joined by Harry Morton, founder of top podcasting agency Lower Street, who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience.
This episode is adapted from Harry's webinar with the DMI which you can watch in full on our library.
3 top podcasting tips from Harry.
- Really understand what your audience wants.
- Be creatively brave.
- And, remember - when it comes to measuring success a download is not a listen!
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Being Creative with B2B Marketing
On this week's episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today's decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Owning your Brand on Google
Are you making sure your brand appears the way you want to when people search for it in Google? That's what Jason Barnard has set out to tackle for his clients, and in thie episode he downloads plenty of tips to host Will Francis on how to own your profile on Google and AI-driven search.
Check out Jason's free downloadable guides at his site Kalicube.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Use your Personal Brand to Build a Business
In this week's episode, host Will Francis speaks with Niamh Delaney, co-founder of TeamVirtual, who shares her journey from providing virtual assistant services to coaching others in building their own businesses. They chat about the role of different social media platforms and strategies, as well as email, in generating leads and maintaining strong relationships. Niamh is a great believer in the power of community support, especially when dealing with challenges and while working as a digital nomad between Ireland and Australia, and points inbetween.
Find Niamh Delaney on Instagram and her website.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Behavioral Science and Digital Marketing
In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with Will Francis about all aspects on the "Why", covering examples of some key brands who have benefitted from smart application of the science.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
How To Build Your Brand On Pinterest
In this episode, host Will Francis chats with Archana Haarnack, Pinterest specialist.
They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They also tease out some best practices and creative strategies for posting on Pinterest, as exemplified by brands such as HOOG and MADE. And they highlight some common mistakes that people make when they try to establish themselves on the platform.
Looking to expand your social media skills? Don’t forget to register for our upcoming Instagram webinar.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email the podcast team!
What Does Today's CMO Really Do?
In this episode - our 100th! - host Will Francis chats with Brian Finnerty, the CMO of educational software company D2L.
They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing.
"Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. ---------
To listen to more great conversations with professionals in digital marketing subscribe to Ahead of the Game on Apple Podcasts, Spotify, and the video version on YouTube. And visit the Digital Marketing Institute for thousands of educational resources. You'll find ebooks, toolkits, podcasts, webinars, blogs, guides, and more! Join as a member for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email the podcast team!
Trends in Digital Marketing Jobs
How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene?
In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.
They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire's salary survey across the UK, US, MENA and APAC, available on the DMI website.
"We've seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now... get ahead of the curve."
Terry's top 3 tips for jobseekers:
- Showcasing your tangible results
- Have realistic expectations
- Keep upskilling
Resources mentioned:
2024 Salary Guides for Digital Marketers
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email the podcast team!
Is PPC Still Worth It?
Paid search, or pay-per-click (PPP) advertising, has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics. However, with the changes in users' search behavior and the rise of AI-powered search, such as Google's Search Generative Experience (SGE), is PPC really worth it anymore?
In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They assess how the PPC landscape has been evolving, and they explore what tactics you can deploy future-proof your PPC strategies.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email the podcast team!
How to Get Your Strategy off the Ground
In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling.
Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy.
Check out Maeve's previous chat on the podcast, about scaling your business beyond borders. ----------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
Optimize Your LinkedIn Routine
LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant.
They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan's thoughts on the latest LinkedIn AI tools (spoiler: they're not great!)
BONUS CONTENT: Download Luan's Top Tips for Engaging on LinkedIn
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
How to be a Digital Nomad
Travel the world in this week's episode! Host Will Francis peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBase for finding remote accommodation and Michelle built HR platform Remote Rebellion out of frustration with companies calling people back to the office.
They have tips for newbies, choosing the right destinations, essential gear, and the challenges and rewards of remote work. We also get some insights from Chris on his remarkably successful email newsletter and MIchelle's approach to LinkedIn.
BONUS - Download our Free Guide with 10 Top Tips for Digital Nomads!
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
The Evolving State of AI Search
There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing.
Luke and host Will Francis look at how the role of an SEO is changing, the latest E in E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it.
Luke O'Leary is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he's seeing between marketing and the world or work, having moved from California to London.
FURTHER READING on the DMI
- A Guide to Google E-E-A-T
- Preparing for AI Search with Google Search Generative Experience (SGE)
- AI in Digital Marketing
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Professional Services Marketing with Heart
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.
Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
Understanding Your Audience with Rand Fishkin
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.
Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!
Watch this episode on YouTube.
Check out Rand's latest venture, Snackbar Studio. ---------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
The Human Touch in AI Copywriting
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide-ranging conversation:
- Which AI tools work best for copywriters
- How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'
- Ethics in the application and development of AI
- Transparency between clients and copywriters about AI use and implementing AI policies
- Gender bias in AI models and what we can do about it...
- ...the ongoing importance of encouraging girls and women in tech
Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!
Contact info:
Julie's website Small Wonder
Kerry's website and her newsletter, Minds and Machines
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
The State of GA4 Today
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you?
We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis. ----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
The Value of Social Media Marketing
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.
Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg... ----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
Boost Your Career in 2024
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career.
He talks with host Will Francis about smart networking, working on your LinkedIn profile (and your CV/resume), interview tips, learning to use AI tools, and developing simple habits to broaden your outlook. He also offers some tips to employers who are hiring.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Data Privacy in an AI Landscape
How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations like GDPR and CCPA are putting increased pressure on companies, and how AI models can be trained on data while still protecting privacy.
Sean is head of marketing at Skyflow, a data privacy vault service, and host of the Software Huddle podcast.
Further reading on the DMI library: GDPR and Marketing and the State of Data Privacy in 2024.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
2024 Trends in Digital Marketing
Yes - it's that time. For our most popular podcast of the year!
We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).
Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.
The 6 experts our host Will Francis chats with are:
Alison Battisby of Avocado Social, Cathal Melinn of Digital Basics, Nikki Lam of Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick of the Digital Marketing Institute.
Stay tuned to the end to get each of their top tips for diving straight into 2024.
Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
AI with DMI: OpenAI Updates, Handmade AI Tools, Fabric Genie
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman.
In Episode 2: recent changes to OpenAI, some handy Google sheets Danny has created with the help of AI, ideas on using AI for social media content, and, not least, a very cool product Danny recently built to shake up the world of old-school fabric production called Fabric Genie.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email us.
Mindfulness in Marketing
Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host Will Francis has a fascinating conversation with Andrew Simon at SAP in Canada who works in marketing technology but has an official side hustle as a mindfulness coach within this global giant.
Stay tuned to the end to get Andrew's top three tips anyone can take away into their own professional life.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
How Useful is AI in Digital Marketing?
Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI?
These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host Will Francis and Clark Boyd. Clark also tells us about his new AI-powered learning solution called Novela.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Get Started with AI in Marketing
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.
"Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!" Jim Lecinksi
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
A Look Inside SGE
Is Google's Search Generative Experience (SGE) actually going to change the world of search? Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights into it to share with you.
Lindsey Schrant, a senior SEO manager with Neil Patel Digital joined host Will Francis to describe how she's using SGE, its challenges and limitations, and indications of how it will affect how we do search.
This episode is adapted from Lindsey's webinar - you can watch that on-demand here and see visuals of what she's describing. Or read our quick guide to SGE. ------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Mental Wellness for Social Media Pros
If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced?
In this episode, Will Francis chats with Zack O'Rourke of Social Directions agency to find out more. They dig into how he keeps and promotes efficiency, deals with his team and with clients, develops the creative juices, and still finds time for a swim in the sea.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
Success in Destination Marketing
EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream. Aileesh Carew, CEO at EPIC (and a DMI graduate) joins Will Francis to explore how ambient digital marketing has led to strong word-of-mouth promotion of the museum as a top European tourist destination of choice.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Scaling Business Beyond Borders
Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a business stems from the three A’s: access (markets), appetite (customers), and ability (technology).
Maeve Kneafsey – serial entrepreneur, mentor, and advisor to businesses in many countries – joins Will Francis for an in-depth discussion about how you can scale your business beyond borders. ------------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
The Importance of UX in Marketing
User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis for a eye-opening discussing exploring the prcoess that is UX.
At the end he offers 3 top tips on what you can do today to start applying some best practice yourself to your marketing efforts.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
AI with the DMI: Google integration, ChatGPT plugins
The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman.
This week they're talking about where search and AI is going after Google's integration, as well as some ChatGPT plugins they like (or don't) and a little-known app that Will's fallen for, called Call Annie.
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AI with the DMI is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey on www.digitalmarketinginstitute.com/blog/survey
Update! New AI Series Coming
We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers.
Have a listen, in the meantime to our earlier podcast on The Impact of GPT on Marketers.
---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you'd like to send us some feedback or be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
GA4 in Action
Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!!
In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Sergey to get right in the next version of GA4. Along with lots of their own quick tips along the way.
Sean McKenna is head of digital marketing at the Digital Marketing Institute.
Cathal Melinn is a digital marketing consultant and trainer.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
How To Be a Professional
What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more of Kevin's insights in this interview with host Will Francis.
A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
How Ad Creatives Work
Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher!
Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) creative directors in advertising and marketing. He tells us about some challenging briefs he's had, like making carbon monoxide poisoning a catchy subject, the dynamics between brand, business and entertainment, and he offers tons of novel advice on how to bring creativity into your work - whatever your job might be.
NEW! We want to know more about you, our listeners. Please take a few minutes to fill out our online survey to let us know what you love, like and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher! Visit the survey here or go to www.digitalmarketinginstitute.com/blog/survey
A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Driving SaaS Growth with B2B Marketing
Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to sell, from essentially the beta stage.
A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Digital Transformation in Action
This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host Will Francis about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn.
A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Emotional Wellbeing in the Workplace
We can never stop finding new ways to achieve that all-important balance between life and work, so in this episode host Will Francis chats with an expert on the issue, with unique experience and insights into dealing with modern work pressures. Catherine Mooney works in the pyschological health team at a multinational social media company in Dublin and deals daily with employees, and their challenges, all over the world. Prior to that she worked with disadvantaged men and mental health issues, a very different environment yet she tells us of the many common issues facing people in any situation.
A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
Marketing with Webinars
In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value.
Hannah also featured on a DMI webinar on how to plan, run and evaluate your webinar marketing, available to view on our website.
A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
The Impact of GPT on Marketers
Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities?
This episode features digital transformation expert Clark Boyd and SEO expert Danny Richman chatting during the Q&A of our recent webinar on GPT, as well as tips and futher thoughts recorded specially for the podcast. All brought to you by our podcast (and webinar) host Will Francis.
If you're not penalised by Google for badly-written content, you'll be penalised by your readers and then Google will penalize you after because they'll see that your readers didn't like it... Clark Boyd
Listen to the end to hear Danny's and Clark's top 3 tips on what to do next with AI to help you in your digital marketing role.
Danny's own tools, that he built himself, including a recipe-generator, alt tag generator and keyword helpers can be found on his site for free here.
Some of the resources mentioned for following AI developments mentioned are Google Alerts:
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you'd like to send us some feedback or be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.