In this episode, I spoke with Kirk Schmidt, Director of Fundraising Analytics and Systems at STARS Air Ambulance. We spoke about the power and promise of analytics both simple and complex, and at times it was like speaking with someone who gets me on a deep level. Listen in and I hope you enjoy!
I speak with Marianne Pelletier (of Staupell Analytics Group) about major gift prospect modeling. It's a process with so many technical and interpersonal steps, so I'm interested to hear how she manages it.
You can learn more about Marianne's company at https://www.staupell.com/