Drinks Noise
By Mike McGrail
There's something to learn for drinks marketers of all experience levels. Sign-up for email alerts and added-value content - drinksnoise.com/ and follow on Instagram - www.instagram.com/drink
Drinks NoiseDec 02, 2022
Ep.5 Braw Liquor Club - from Fashion to Ready to Drink
I chat to Elizabeth Mackirdy, the founder of Braw Liquor Club, a RTD cocktail brand based on the Isle of Bute, Scotland. We deep dive into the challenges of starting a brand with no industry experience, marketing wins and much more.
EP.4 - Days alcohol-free beer : Mike Gammell
Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.
Ep.3 Sensational Spirits Photography with Erik McRitchie
EP.2 - Winning in the on-trade with Chris Maffeo
In this episode, I interview Chris Maffeo, an on-trade marketing specialist. Listen to hear no-nonsense advice on getting your drinks brand into venues and ensuring they're there to stay! If you enjoyed this, please do leave a review and tell a pal!
EP.1 Starting a whisky brand with Woven
In the first ever Drinks Noise Podcast, I interview Duncan McRae, a co-founder of modern whisky blenders, Woven. We talk about finding your 'why' and sticking to it, creating a community early, cracking your design aesthetic and much more. If you enjoyed this, please do leave a review and tell a pal!
Drinks Noise - Trailer!
Listen to this to hear more about The Drinks Noise Podcast, a show focussed on the world of spirits and drinks marketing. Please do subscribe to be one of our first listeners.