Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing. This is not the case!

In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled 'The 4 Key Differences Between Thought Leadership and Content Marketing'

I cover:

The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor
How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information
Where thought leadership and content marketing sit in sales and marketing funnels
Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience
How content marketing and thought leadership can be used in conjunction

Entrepreneur post:

https://www.entrepreneur.com/article/358323

If you're interested in learning more about how thought leadership and content marketing can boost your organization's brand awareness, lead generation and positioning, visit dsrghostwriting.com.

06: Tech category overview: sales prospecting tools

The DSR Ghostwriting PodcastBy Daniel Rosehill (Founder, DSR Ghostwriting)Nov 18, 2019