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eCommerce Matters

eCommerce Matters

By BlackCurve
eCommerce Matters is the UK’s first ecommerce pricing podcast, brought to you by BlackCurve.

Each week we discuss relevant ecommerce topics that impact all sectors.

We breakdown pricing concepts for you, share best practice, leave those pesky buzzwords at the door and talk about ecommerce issues in a way you can understand.
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Ep. 030 - Your Pricing Checklist
In this, the last episode in the first Series of eCommerce Matters,  Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.
41:07
February 11, 2021
Ep. 029 - Who Can Benefit From Better Pricing?
On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start! Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
46:21
February 4, 2021
Ep. 028 - Competitor Product Matching Explained
This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
01:03:52
January 27, 2021
Ep. 027 - What is Pricing Power? (And How to Get it!)
This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
43:35
January 21, 2021
Ep. 026 - Why Price Automation should be your new year's resolution
In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
51:48
January 8, 2021
Ep. 025 - eCommerce Matters: 2020 - A Year in Review
In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
58:59
December 21, 2020
Ep. 024 - Pricing Teardown: Sporting Goods
In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out! Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
45:23
December 15, 2020
Ep. 023 - Can AI be used in pricing?
In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more! Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
53:03
November 24, 2020
Ep. 022 - How to Cut Your Google Ad Spend by a Third or More
In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
45:32
November 18, 2020
Ep. 021 - Christmas Lockdown: Get Your Pricing Sorted!
In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
44:56
November 12, 2020
Ep. 020 - Competitor Pricing on Shopify
In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
48:09
November 2, 2020
Ep. 019 - Building Merchants: How to Price When You Don’t Have Competitor Data
In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and why you need to watch out for discounting by bands. Guest: Alan Timothy (CEO at Bubo.ai) Host: Philip Huthwaite (CEO & Founder of BlackCurve)
56:20
October 19, 2020
Ep. 018 - Pricing Teardown: Appliance Sector
In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
43:26
September 29, 2020
Ep. 017 - How Retailers Should Approach Pricing This Holiday Season
In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
44:11
September 21, 2020
Ep. 016 - Are You Accidentally Price Fixing?
In this episode, Rob and Philip share what pricing fixing means, why it can be bad for your eCommerce company. Plus take a look at the causes of price fixing and how to avoid it. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
33:22
September 14, 2020
Ep. 015 - Buy Buy Never Knowingly Undersold
In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
40:30
September 7, 2020
Ep. 014 - How to Tell if Your Pricing Decisions are Working
In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
42:55
September 1, 2020
Ep. 013 - How to Use Competitor Pricing To Be The Best BigCommerce Store
For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Deepak Anand (Senior Director & Strategic Commercial Partnerships at BigCommerce). Moderator: Emmanuel Aremu (Growth Director at BlackCurve).
38:46
August 24, 2020
Ep. 012 - Pricing: The Neglected Child of PPC
In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.   Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).  Guest: Emmanuel Aremu (Growth Director at BlackCurve).
43:37
August 17, 2020
Ep. 011 - How Much Does Pricing Impact My Business?
Find out why pricing plays an important role in your business, how it can inform buying decisions and the need for pricing decisions to be paired with marketing spend. Hosts: Philip Huthwaite - Founder & CEO of BlackCurve. Rob Horton - Product Director at BlackCurve
44:35
August 10, 2020
Ep. 010 - Is it Better to Increase or Decrease Your Prices?
In this episode, we tackle the age-old pricing question around increasing or decreasing prices and how it can impact your ecommerce business. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.
49:08
August 3, 2020
Ep. 009 - How to Tell if Your Pricing Strategy is Working
What are the benchmarks of a good pricing strategy, how to align your strategy with business objectives, and steps you can take to adapt your pricing strategy to market changes. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.
48:17
July 27, 2020
Ep. 008 - How eCommerce Companies & Retailers Can Avoid Heavy Discounting
This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.
22:20
July 20, 2020
Ep. 007 - How to Price Like Amazon
This episode covers how Amazon approaches pricing, what tips you can implement for your eCommerce business and why making data-driven pricing decisions is key to winning your market. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.
54:08
July 13, 2020
Ep. 006 - Profit Killing Competitor Pricing Mistakes and How to Avoid Them
This episode covers what is competitor pricing, where retailers and commerce companies have got it wrong, price wars and what you can do to avoid competitor pricing mistakes. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.
54:42
July 6, 2020
Ep. 005 - I Have Launched an Online Business, Now What?
In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, share what steps you can take after your online business is up and running. The episode covers how you can set the right price for your products,  gain visibility into your market, and how to use pricing to grow your eCommerce business.
50:26
June 29, 2020
Ep. 004 - How Relevant is Price Elasticity Now
In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, examine the relevance of price elasticity in today's world. Rob and Philip kick off the conversation by defining price elasticity, detail the dark art of price elasticity, and why retailers and eCommerce companies should approach the subject with caution.
58:04
June 22, 2020
Ep. 003 - Why Competitive Data is Crap
In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, tackle the elephant in the room - why competitive data is crap. Rob and Philip detail the nuances of competitive data, why cleansing is important to avoiding bad pricing decisions and how to not worry about what your competitors are doing when it comes to pricing.
35:30
June 15, 2020
Ep. 002 - How to Avoid Heavy Discounting in a Post-Lockdown World
In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, discuss how eCommerce companies and retailers can avoid heavy discounting as lockdown eases, what key data set helps you keep an eye on discounting and why incremental price changes are essential in helping your company survive.
55:17
June 8, 2020
Ep. 001 - How Often Should eCommerce Companies Make Pricing Decisions?
In the first episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist, take a look at an age-old ecommerce question - "How often should I make pricing decisions?". Philip and Rob share how frequent an ecommerce company should change prices, why price management is important to operational excellence and how stock levels impact prices. The conversation also dives into changing consumer behaviour and why data sets are the dirty secret to making pricing work for ecommerce companies across a number of sectors.
35:41
June 1, 2020