School for Healthcare Entrepreneurs by Emitrr

About Emitrr  Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business, and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Justin Justin Jory oversees all aspects of the operations of Light Wave Dental. After spending a decade investing in high-growth companies on behalf of investment firms (Mercato Partners, Leucadia, and Bank of America), Justin founded Light Wave to solve the problems surfacing in the dental industry. Justin obtained a JD/MBA and BA in Philosophy from Brigham Young University.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business, and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Dr. Hanlon  Dr. Mary Jane Hanlon started her career in dentistry at 14 years old working in an orthodontist office. She first earned her R.D.H. from Forsyth School of Dental Hygiene in 1982 and her D.M.D. from Tufts Dental School in 1997. She then achieved an MBA from Suffolk University in 2012. Currently, she is the Associate Dean of Clinical Affairs at Tufts University School of Dental Medicine and the President of the Massachusetts Dental Society. During the pandemic she created two websites to help support her students: a podcast called the “Women in Dentistry Podcast” on iTunes in order to feature outstanding female dental professionals who serve as role models to the dental community with the goal of inspiring the students she serves and the New Dentist Symposium – An Affiliate of the Seattle Study Club as a way of exposing students to a higher level of content and learning for her students.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business, and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Alex  Alex Duncan graduated from Johns Hopkins University in 2013, looking to get into the business side of healthcare. After joining an unsuccessful startup in 2014, he co-founded Spa Creek in 2015. After serving as the company’s Vice President, he took over as CEO in 2019.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business, and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Misty  Misty is a motivated, solutions-driven executive overseeing Clinical and Business Operations within the Healthcare industry. Misty is a clinical leader with 17+ years’ experience improving patient retention and performance. She is acutely accustomed to providing high-quality leadership and support across a range of initiatives including the development, implementation, and evaluation of strategic business plans focused on sustainable growth. Misty ensures the achievement of demanding targets and corporate objectives by using cost-effective strategies and methodologies for improving overall operations.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Paul Paul Gruensfelder is an award-winning, experienced leader with 10+ years in marketing and advertising. Through his roles, he has managed teams of varying levels, conceptualized and carried out multi-million dollar campaigns and under his leadership, has increased company revenue and overall performance. With a strong focus on ROI and analytics, Paul is strategic in his marketing efforts and keeps his finger on the pulse of new marketing solutions, applications and platforms and remains proficient in their use.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Allison  Allison has a graduate degree in Public Health Research and Education from Emory University School of Public Health in Atlanta, GA.  After graduation, she began her career at Emory University conducting research on barriers to access to care for children supported by state insurance in Georgia. She later went on to study the epidemiology of AIDS in Alabama and nosocomial TB infections at the University of Alabama School of Public Health in Birmingham, AL. Allison began her dental marketing career at Children’s Dental Center of Atlanta. When the practice was sold to Dentistry for children in 2011, she went on to help create D4C Dental Brands DSO and was head of marketing there until 2019. In 2019, Allison joined Hero Practice Services as Marketing Director where she continues to work today.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Madeline Madeline McGee is a Digital Marketing Manager at Children’s Dental Management, an Inc 5000 company with 30+ practices in three states.She currently oversees digital strategy for their four brands including online patient acquisition, website management, content marketing, and reputation management. Madeline is passionate about working within such a fast-paced industry that impacts children’s lives and equipping their clinics to better serve families in the ever-changing world of digital.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Remonda Remonda has been in the dental field for 7 years and is currently managing multiple locations at Midwest Family Dental Care, along with performing other roles such accounts payable manager, HR and payroll. She has a bachelor's degree in Business Administration with a major in Management and 2 minors in Accounting and General Business. Remonda loves working with people, educating patients, building teams, reaching goals and delivering the best customer service.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Sally  Sally Acosta is the Regional Director at Dr. Dental, where Sally manages operations and provides leadership to over 30 dental practices in the northeast. Sally has worked at Dr. Dental for over 12 years. You can expect Sally to dedicate 100% effort in developing and empowering people to further their careers. She drives results and grows the business.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Lori  Lori is experienced in marketing with a demonstrated history of working in the health care industry. She is skilled in Negotiation, Sales, Strategic Planning, Business Development, and Marketing Strategy.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Dr. Scott Dr. Scott Kalniz has over 20 years of dental industry experience. He started his career as a practicing dentist with a single location. He then purchased a number of other dental practices, eventually selling his large dental group to a Dental Support Organization (DSO). He joined the DSO as director of development, sourcing a number of dental practice affiliations, and helping build it to over 50 locations. Dr. Kalniz then partnered with a private equity firm, as CEO and Chief Dental Officer, to create a new DSO. In under 5 years, it grew to over 110 locations in 12 states. He has also served, and currently serves, as a Director on several PE-backed company boards.  Dr. Kalniz holds a DDS and a BS in Business Administration, Economics from The Ohio State University.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Monique As a seasoned Dental Industry Specialist, Monique Kramer has spent over two decades working with individuals and companies Nationally within the Dental Industry. She brings high energy and a unique approach to relationships and networking and understanding the impact of technology, she creates innovative ideas. Monique facilitates C-Suites partnership strategies to help her clients reach their corporate initiatives. Some of her DSO’s have included large corporations like SmileBrands and Pacific Dental Services. She also specializes in working with small startups to mid-size Dental Service Organizations to improve ROI’s. Monique ensures each partnership is structured and solutions are backed by years of experience, Dental Industry Training, and current trends. Monique’s journey began in her parent’s dental lab as a Business Manager in the Pacific Northwest. She co- owned a Dental Lab with 25 employees, she then went on in her career to specialize in Operations and National Sales positions in one of the largest National Dental Labs in the country. Currently Monique serves as a Strategic Account Manager in the implant space working in large to mid-cap DSO companies. Her diverse experience along with her in depth knowledge of DSO’s has elevated her ability to create innovative strategies both internally and externally. Strategies for DSO Groups include Digital Strategies (Scanning, 3d Printing), Product/Patient Education (CE), Marketing Platforms for Revenue Generation, and key financial business metrics. Drawing on 24 years of vendor networking and supply chain management and Dental industry knowledge, Monique continues to create business partner relationships that are mutually impactful and sustainable.

About Emitrr Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Melissa  Melissa began her career in dentistry over 20 years ago with aspirations to become a dental hygienist. After learning from some amazing private practice dentists, she realized her passion was on the business side of dentistry. Melissa joined DentalOne Partners in 2004 and spent 15 years helping the organization grow in various Operational roles. Melissa's last few years were in the Chief Operating Officer role for the West Region, where she supported the non branded segment of the company in Texas, Colorado and Arizona. Melissa joined Jarvis Analytics in January of 2020 as COO and enjoys helping growing DSOs and dental groups discover improved performance through metrics and data. Jarvis Analytics is the fastest growing analytics platform for smart DSOs, and is based out of Dallas, Texas. Melissa is passionate about leadership and "paying forward" the growth and development she was a recipient of in her career. When she is not spending time on Jarvis, Melissa stays busy with her husband and the activities of her three children.

Anmol Oberoi talks with Gemma Delgaudio about her 10 years experience in the DSO space.  Gemma started her career in a different industry and moved up the ladder after joining a DSO, to the role she always wanted to be part of - Marketing. Gemma talks about: - Her journey from hospitality to the dental industry. - Her growth from a nonmarketing role to a marketing role in the dental industry - What does it take to be a Marketing Director at a DSO and more - What does the future hold for a marketer at a DSO About Emitrr: Emitrr is an Omni channel (Texting, Webchat, Missed Calls, Google My Business and more) messaging platform for your business. Emitrr helps some of the largest brands reduce call volumes in the call center by converting calls to messages across different channels and helping grow revenue for businesses. Check us out at emitrr.com About Gemma: Gemma is a Marketing Director responsible for providing guidance to local dental offices by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for Mid Atlantic's brands. She also specialize in organizing industry conferences, trade shows, health fairs, and major events whist identifying company social media marketing strategies and content marketing. Gemma has successfully accomplished 20 years in the Sales and Marketing Industry within the business and hospitality sector, in both the United Kingdom and United States, for companies ranging from 5* hotels to leading restaurants and healthcare facilities. She has consistently met and exceeded my quota throughout her career. Within the last 5 years, she has won numerous internal annual awards, nominated for the Annual Athena Awards 2017 for helping other women reach their leadership potential, accomplishing success in business, and contributions to the community. Finally, Gemma was nominated as Woman of Influence for the Colorado Springs Business Journal. Within her time serving the Colorado community, she also became an Ambassador at the Colorado Springs Chamber of Commerce & EDC and a Foundation Board Member with the Southern Colorado Women's Chamber of Commerce.

Anmol Oberoi chats with Vic Laranja about his years of experience running Facebook ads for small businesses. Vic runs a social media agency - Social Gravity, where he has helped many small businesses scale purely through Facebook ads. In this conversation Vic tells us about how: - Dental Practices should run Fb Ads - What metrics should dental practices be tracking and how to go about deciding your budget - What should you be running ads for and how to optimize them for greater ROI - How to convince your team about the value of Ads on Facebook - What are some do's and don't when running Facebook ads for your dental practice About Emitrr: Emitrr is a messaging platform for your small business. Manage missed calls with two-way text messages, voicemails, text messages, and more with our messaging platform built for your small business. Check us out on emitrr.com. About Vic Laranja Vic Laranja is a Canadian Entrepreneur and the founder of Social Gravity, a Digital Marketing Agency. He has 11 years of professional content creation experience while working in video production, music production, advertising, graphic design and web development.

Anmol Oberoi talks with Dr. Joshua Austin about his 10 years stint at his dental clinic in San Antonio, TX. Dr. Joshua has done an amazing job at making sure he keeps a constant flow on inbound patients through reviews on Yelp and Google. In this conversation Dr. Joshua tells us about how: - He ranks on top of Yelp in San Antonio Texas even with review count lesser than that of other practices - Why he does not believe in using a review management software and that actually helps him grow his reviews - How to handle negative reviews - What review sites are most important for your dental practice and why reviews on facebook don't matter. - What are some do's and don't when asking for reviews from patients? About Emitrr: Emitrr is a messaging platform for your small business. Manage missed calls with two-way text messages, voicemails, text messages and more with our messaging platform built for your small business. Check us out on emitrr.com. About Dr. Joshua: Joshua Austin, DDS, FAGD, FACD, is a native San Antonian. After attending San Antonio's Health Careers High School and the University of Texas, San Antonio as an undergrad student, Dr. Austin graduated from the University of Texas Health Science Center San Antonio Dental School. Dr. Austin is a published author and lectures nationally on restorative dentistry and reputation management. He has a monthly column and weekly e-Newletter in Dental Economics, the most read dental magazine in the world. In the past, Dr. Austin has served as a faculty member in the Department of Restorative Dentistry at UTHSCSA Dental School. Dr. Austin has received several awards during his dental career. In 2009, the Texas Dental Association honored Dr. Austin by naming him Young Dentist of the Year. In 2010, the Texas Academy of General Dentistry named him New Dentist of the Year, the most prestigious award it gives for dentists who have graduated in the previous 7 years. Dr. Austin has earned a Fellowship and Mastership in the Academy of General Dentistry. Beginning in 2014, Dr. Austin has been named a Super Dentist in Texas Monthly Magazine.