Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39.

I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing and how it can transform employer brands. Joined by two of my clients, Rowan Marriott [Head of Resourcing at Cygnet Health Care] and Conor Cotton [Managing Director at Not Going To Uni], this was a chance to talk about the why of employer content marketing and, in particular, the how.

We talk about the challenges they face and how they've used employer content marketing. And we talk through the work we did and the results they've achieved. We finish off with a 6-step process to help you turn the dial more towards employer content marketing.

There are some points of the conversation where you may want to see the supporting visuals. So here's the video of this episode: https://www.youtube.com/watch?v=uTx4ZkUcA94

This content is also part of a whole range of training content on the Employer Branding Stars Academy [coming soon!]

Thanks to the awesome team at EB Navi and the EB Insitute for inviting me and for organising an epic online conference of 50+ sessions in just one day!

https://ebnavi.com/

https://ebinstitute.com/

https://employerbrandingstars.pl/

Thanks for listening.

Chris Le'cand-Harwood

Host of the Employer Content Marketing Pod

Director & Strategy Lead at the Content Marketing Pod Ltd

www.contentmarketingpod.com

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