Employer Content Marketing Pod
By Chris Le'cand-Harwood
What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to marketing. And it's a question we answer on this podcast.
85% of employees aren't engaged or actively disengaged [Gallup's State of the Global Workforce]. Attracting the right talent is the #1 challenge facing organisations.
Brought to you by the Content Marketing Pod Ltd. We help our clients plan, create and amplify content that matters to their future employees.
85% of employees aren't engaged or actively disengaged [Gallup's State of the Global Workforce]. Attracting the right talent is the #1 challenge facing organisations.
Brought to you by the Content Marketing Pod Ltd. We help our clients plan, create and amplify content that matters to their future employees.
The student life. The TikTok life. And how brands should create for social media; with Miles Tragen, University Meme Pages Manager at Fanbytes
What’s it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You’ll get to find out in my chat with Miles Tragen Miles is a University of Liverpool student who works for Fanbytes [a social media and influencer marketing agency who help brands engage with Gen Z]. He also manages the popular University of Liverpool Student Meme Page on Instagram. So he’s well placed to give you a view into the world of Gen Z during a second summer affected by COVID. We talk about what content students have been creating and sharing and how brands can engage with them on Instagram and TikTok. Links to content mentioned in this episode: University of Liverpool Student Meme Instagram Account: https://www.instagram.com/uniofliverpoolmemepage/?hl=en University of Liverpool Instagram Account: https://www.instagram.com/livuni/?hl=en ACCA (Associated of Certified Certified Accountants) case study: https://fanbytes.co.uk/case-studies-old/acca-x-fanbytes/ University of Liverpool TikTok Account: https://www.tiktok.com/@liverpooluni?lang=en Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
September 10, 2021
What are the future intentions and challenges facing UK employers? with Neil Harrison & Mike Jefferies
In this episode, we talk about employer branding and the future intentions and challenges of UK employers. This is based on extensive research produced by Neil Harrison of NH237 Consulting, in partnership with WDAD Communications. They recently tapped into the views and experiences of talent acquisition and employer branding teams across the UK. The opportunities for the employer branding profession have never been greater, but it faces challenges. We dip into the key findings of the report with Neil and also Mike Jefferies, owner of WDAD Communications. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead of the Content Marketing Pod Ltd
June 30, 2021
Using employee engagement data to create marketing content that's true to the employee experience.
In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience. I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next level. So, what if you could use the most up-to-date sentiment of your employees in your employer marketing content? We chat about this and more on this episode. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead, Content Marketing Pod Ltd www.contentmarketingpod.com
June 17, 2021
Is content on LinkedIn changing for the better? The rise of the LinkedIn Content Creator.
"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn. In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing. Dan and his brother also create stand-out content on LinkedIn that uses entertainment to help them generate lots of new business. Dan is certainly one of the relatively few people on LinkedIn you'd class as a content creator. We talk about why content on LinkedIn is changing and what it takes to be a content creator on LinkedIn. LinkedIn is going the way of other social platforms and it's time to embrace this change. Links to some of Dan's videos mentioned in this episode Every Marketing Meeting Ever https://www.youtube.com/watch?v=CZn3ecm0dvU Let's Do This Live https://vimeo.com/543154455 And their Business Anchors Podcast https://podcasts.apple.com/gb/podcast/business-anchors/id1497329226 Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
May 27, 2021
What is content marketing and why is it so important for brands? with Rob John, Managing Director at The Content Marketing Association
What is content marketing and why do brands use it to great success? Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it. And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires? We chat about it all today in episode 33 of the Employer Content Marketing Pod. And who better to join me than Rob John from the Content Marketing Association. The CMA is the industry association for marketing, publishing, advertising, and social agencies. And Rob is the CMAs Managing Director. We talk about what content marketing is, why brands should use it, and what content marketing looks like. Links mentioned in the chat: Case studies: https://the-cma.com/case-studies/ CMA Learning Webinars: https://the-cma.com/cma-learning/ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod & Director of the Content Marketing Pod Ltd
May 4, 2021
Schools and early careers marketing: Help first, sell second - with Danny from YourGamePlan
Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second. This is the crux of the chat in this episode of the Employer Content Marketing Pod. I chat with Danny Heath, founder of YourGamePlan, a digital learning platform that helps students make the best decision about their future when they leave school. We share opinions, approaches, and tactics that will help you help your future employees take the right first step in their careers. Let’s get on with the chat. Links of case studies mentioned: https://www.lloydsbankinggrouptalent.com/early-careers-hub/feel-good-fest/ https://www.accenture.com/gb-en/careers/local/accenture-live Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
April 16, 2021
[Part 2] Turning talent communities into your #1 marketing channel
Welcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities. Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of organisations creating content worthy of talent communities, how you can nurture your talent communities into hires, and what the ROI of well-run talent communities looks like. Here's Part 1 if you've not listened to it https://bit.ly/3dv7OFZ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead at the Content Marketing Pod Ltd www.contentmarketingpod.com
March 26, 2021
[Part 1] Turning talent communities into your #1 marketing channel
It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens. In this episode, we have the next installment of my chat with Steven Brand - Talent Attraction, Marketing & Experience Lead at HSBC. We talk talent communities: What should they be, and what can you do to make them your #1 marketing channel? At the moment there's too much treating talent communities as job alert spamtime and not enough as a channel that deserves crafted and curated content. What content would you create if you help and inspire your audience first and sell second? It’s a question that can change your approach to talent communities. This is part 1 of 2, with episode 31 being about who are doing talent communities well... Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Director & Strategy Lead of the Content Marketing Pod Ltd
March 24, 2021
Taking an agile approach to content for employer and recruitment marketing - with Steven Brand: Talent Attraction, Experience & Engagement Lead at HSBC
In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side. It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. We chat about taking an agile approach to content in your employer and recruitment marketing. We chat about why it's better to be agile and how you can be more agile. And what that means for investment in your marketing budgets. Thanks for listening. Chris Le'cand-Harwood Director & Strategy Lead, Content Marketing Pod Ltd Host of the Employer Content Marketing Pod
March 10, 2021
How to write a winning brief, with Nick Francis - Chairman & Co-Founder of Casual Films
In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief. I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business. We flick through the book again, this time on the chapter - How to write a winning brief. Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any videos you have in the pipeline. If you want to check out Nick's book in more detail, pop over to his website https://www.newfirebook.com/ Thanks for listening. Chris Le'cand-Harwood Director & Strategy Lead, Content Marketing Pod Ltd https://www.contentmarketingpod.com/
March 1, 2021
Employer Content Marketing in action. Why We Care: The Nursing Career Podcast with Cygnet Health Care
Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees. In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod. Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to help nurses. I led on the strategy, creative, and design and was the podcast producer. I worked with Cygnet Health Care, their content partners, and Springpod. And I’ve loved working on it. We created this podcast to help and inspire nurses with advice, insights into working practices, and stories from staff, service users, and patients. We called it Why We Care because caring for others is at the heart of nursing. It truly is a life changing career. This is employer content marketing in action for sure. And is real proof behind the Life Changing Careers employer brand. This is why do I what I do. Have a look and a listen here. Thanks for listening. Chris Le'cand-Harwood Founder & Strategy Lead at the Content Marketing Pod Host of the Employer Content Marketing Pod
January 6, 2021
Employer branding during a pandemic and a global rebrand + Content opportunities in 2021, with Richard Gordon - Employer Brand Manager at Entain [formerly GVC]
In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC. Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents. Rich leads the employer brand at Entain. Rich and his team are responsible for employer brand content across their employer marketing channels and work closely to employee engagement. We chat about what it's like managing an employer brand during a pandemic and also during a global rebrand from GVC to Entain. We talk about how they ensure they live the employer brand through actions, not just marketing messages. And we look at what content plans are in-store at Entain in 2021. Rich has been busy in the 12+ months he's been at Entain. Amongst all of the content he and the team have produced, what puts a smile on Rich's face? It's this video that shows what the people of Entain did during the pandemic. Here you go https://www.youtube.com/watch?v=0eTtFkbtjPk Thanks for listening. Chris Host of the Employer Content Marketing Pod www.lch.social
December 14, 2020
Creating content with the Heavyweight Champion of the World, with Matt Clerkin
In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content. I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been inspiring and he's worked with some big brands in the years since his career reboot. He's worked with Manchester United and, most recently, with Anthony Joshua the Heavyweight Champion of the World. I couldn't resist getting him on the Employer Content Marketing Pod to talk about that experience working with AJ and how Matt approached it for his client, Under Armour. I also talk to him about a stories project in the growing category of mindfulness apps. We talk about how you need to approach and plan content that helps convince people to spend their valuable time with your brand. Links to the content discussed in this episode Under Armour with Anthony Joshua https://bit.ly/2VfjaVF https://www.instagram.com/p/CIBbzR9ARcn/?igshid=n2i97a80ovan Headspace: https://bit.ly/3lhFybG Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Social Media & Content Marketing Strategist
November 30, 2020
The early careers market: Going from transactional to transformative, with Bob Athwal
In this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner. Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with about early careers recruitment in a decade that has been kick-started by crisis. Bob gives us an inside view from both the early careers recruitment and the university market and we talk about a range of topics: Challenging the way organisations market to students: go beyond marketing messages with a more human and caring approach Not paying lip service to Diversity & Inclusion What smart employers are doing in response to the challenges this year Does the early careers market have enough experience to move from being transactional to transformative? Using your network to navigate the challenges you face Is "campus swag" the best way to invest in your future talent? Seeking out talent from a diverse range of universities. Links to content mentioned in the episode: Accenture LIVE: https://www.accenture.com/gb-en/careers/local/accenture-live Clifford Chance: https://careers.cliffordchance.com/london/home.html Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod & Content Marketing Strategist www.lch.social
November 23, 2020
Is employer branding too slow for today? With Angela Siddall, Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam
In this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™. So, pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding. Is employer branding too slow for the fast-paced, ever-changing, ever-demanding world we live in today? Given the speed of the tech industry, the answer was "yes, it certainly can be". My chat with Ange talks about her role at Veeam, how they approach business, and if organisations need to take a more agile and iterative approach to employer branding. Get your employer branding work out of the sandbox and into the real world quickly and create content at pace. And don't be afraid to try something new. What do you think? Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Strategist www.lch.social
October 28, 2020
Employer Branding in Australia and learning from the consumer world, with Andrew Griffiths
In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia. I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing. It was great catching up and getting his view on what the world of employer branding is like in Australia, what he learnt from his stint in the consumer branding world and what he'd put on the agenda of a talent attraction meeting. We talk about the great things employees have done during COVID, taking employer branding and marketing to the next level with content marketing, TikTok and treating candidates like customers. Links from content mentioned: Every Covid-19 Commercial is Exactly the Same: https://youtu.be/vM3J9jDoaTA Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Strategist www.lch.social
October 19, 2020
Gen Z Insights: TikTok, Trump, Triller & Instagram Reels with Ollie Oram of Fanbytes
What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020? This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes. Links discussed in the episode: Vestiare Collective Case Study: https://fanbytes.co.uk/case-studies/vestiaire-collective-x-fanbytes/ Debut Case Study: https://fanbytes.co.uk/case-studies/debut-x-fanbytes/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Strategist www.lch.social
September 17, 2020
What will best in class recruitment comms look like this decade? with Mark Horley [Last years' Chair of Judges for the RAD Awards].
In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot. It was great to take some time out with Mark. Here's what we cover: What was your first RAD Awards experience? [featuring Alan Partridge] How award-winning work has evolved over the last decade. What does best in class look like in a new decade kick-started by crisis? Mark's best in class checklist for your next recruitment comms meeting. Let's get on with the chat. Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Social Media & Content Marketing Strategist at www.lch.social
September 10, 2020
How employers can adapt & succeed in a decade kick started by crisis with Gavin Russell, author of The Transformation Timebomb
In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis. We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated. How can organisations adapt and succeed in a decade kickstarted by crisis? And how can they use internal and external marketing to succeed? Big questions. That’s why I’m super happy to have Gavin Russell on the chat today. He’s author of the Transformation Timebomb: 150 practical business adaptations for the digital age. Topics covered in this episode: Investors valuing meaning and purpose more than profit and the implications for the brand circle [employer, consumer, and corporate]. What does authenticity really mean to stakeholders How recruitment should be more about enabling careers rather than filling vacancies Recruiting talent based on future impact, not past performance How a marketing mindset can add value in recruitment What should you put on your agenda in your next meeting? Links to things we discussed in this episode: The Transformation Timebomb by Gavin Russell: https://www.gavinrussellconnect.com/transformation-timebomb Who Cares Wins: Why good business is better business, by David Jones: https://www.amazon.co.uk/dp/0273762532/ref=cm_sw_em_r_mt_dp_Cz2tFbWMACQQF Fixing The Game, by Roger L Martin: https://rogerlmartin.com/lets-read/fixing-the-game What Next are doing on Instagram: https://www.instagram.com/lifeatnext/ The Netflix podcast run by employees: https://jobs.netflix.com/podcast Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Strategist Host of the Employer Content Marketing Podcast www.lch.social
September 2, 2020
Talking LinkedIn: An inside view of the biggest employer marketing platform out there
In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet. So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an inside view of LinkedIn and we talk about how the platform is so much more than the recruiter license it's often known for. Please do subscribe and share the pod with your network. Your support really does mean a lot. Let's get on with the chat. Links to things talked about in this episode: LinkedIn stereotypes video by Knowlton: https://www.linkedin.com/feed/update/urn:li:activity:6663694666749235200/ Who's creating great content on LinkedIn, IMO: https://www.chrislch.com/post/e9-the-daily-goat-vlog-with-harry-hugo-co-founder-of-the-goat-agency Laura's a big fan of what Unilever does on LinkedIn: https://www.linkedin.com/company/unilever/ LinkedIn helping out people during the global crisis: https://opportunity.linkedin.com/en-us Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Social Media & Content Strategist www.lch.social
August 17, 2020
Milkround 2020 and The Jack Whitehall Test.
What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing? In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive experience in the early careers market from his time as Head of Student Recruitment at Deloitte and board member of the Institute of Student Employers. So, what Rob has to say about the student and early careers market is certainly worth listening to. We chat about how students have been adapting to life in lockdown, what the milkround will look like this Autumn and what recruiters can do to help students prepare for the world of work. Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant
July 22, 2020
Truth & Transparency in employer branding chat with Ken Kane
In this episode we’re chatting transparency and truth in employer branding and what that means for content and conversations with current, and future, employees. In March, Edelman's Trust Barometer ran a special report in response to the Coronavirus pandemic. This 10-country study found “my employer” was the most trusted institution. This was ahead of NGOs, government, and the media. That's a big responsibility bestowed on employers, so it's particularly important to know how to get this right in the coming months and years ahead. I chat with Ken Ken, Director at Ceriph, about truth and transparency in the world of employer branding. This conversation takes us far beyond employer branding as we look at what it means, why it matters and two examples of organisations doing it well [Gymshark and Cisco]. We also talk about Airbnb's brilliant handling of mass redundancies and changes on the board at Reddit. Links discussed in the episode: Gymshark https://careers.gymshark.com/ https://www.facebook.com/Gymshark/posts/3089689251129841 https://twitter.com/noelmack/status/1268268151831224321?s=21 Cisco https://www.instagram.com/explore/tags/wearecisco/ https://blogs.cisco.com/lifeatcisco/my-new-job-life-as-a-working-dad Airbnb https://news.airbnb.com/a-message-from-co-founder-and-ceo-brian-chesky/ Reddit https://www.elle.com/culture/celebrities/a32788247/serena-williams-alexis-ohanian-reddit/
July 11, 2020
How to help your employees tell their story
In this episode I chat employee stories with Andrew Sewell. Employee stories make up your employer brand and stories have literally built cultures. So, how do you go from employee profiles to employee stories? You help your employees tell their story. Andy and I come up with some tips on how to do this. Get employees to look at their life as chapters and themes in a book. You'll then have a collection of employee stories that are the collective power behind your employer brand. We also talk about Andy's own story that connects him with The Dude in The Big Lebowski. We also talk about Dan Pink's book, Drive: The surprising truth about what motivates people, and Simon Sinek's view on the power of tribes. Andy helps leaders, founders and people in work transitions craft the next chapter in their lives. Creator of The Whole Story Online Course, he's a qualified coach and psychologist, with background as a creative leader in advertising and employer branding. I worked with him for a few years at Havas People and always enjoy our chats. Links to things we discussed in this episode: Andy's Whole Story Online Course: https://www.andrewsewell.com/the-whole-story Dan Pink's book, Drive: https://www.danpink.com/drive./ Simon Sinek on tribes: https://www.youtube.com/watch?v=z8EVzdCBvoA Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.lch.social
July 7, 2020
"It is more important to click with people than to click the shutter."
Episode 14 is my first in-person episode as lockdown starts to lighten (it also includes my first exclusive....heady times for The Pod!). In this episode I chat with one of my good mates from the advertising industry, Duncan James. He talks about his photography side hustle that started with an impromptu photo of some Mods outside a Greggs in Baker Street, Enfield. Duncs is an Art Director at Havas People and I've worked with him for a lot of my career. As well as being an amazing creative he has a side hustle called Mad Mods and a Camera. We chat over a few drinks in Enfield about this awesome body of work and the importance of this Alfred Eisenstaedt quote: "It is more important to click with people than to click the shutter." For someone who doesn't class himself as a photographer, Duncs sure knows what makes a great photo. His approach to photography is all about documenting. Every photo has a story and that's something extremely relevant to employer marketing photography. Here's his website: http://madmodsandacamera.com/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.lch.social
July 1, 2020
What do students want from early careers recruiters?
In this episode of the Employer Content Marketing Pod I chat early careers marketing. What do students and graduates want from early careers recruiters? Early careers recruitment sees organisations vying for the attention [and applications] of thousands of students and graduates every year. What stands you out from the crowd and how can you react to the impacts of Coronavirus? Conor Cotton joins me to discuss this. Conor is the Head Of Employer Strategy at Springpod so he's all about helping organisations in the early careers space. Links discussed in this episode: Evening Standard article: https://www.standard.co.uk/news/uk/young-people-most-likely-lose-work-lockdown-a4444186.html It Takes a Tribe...Conor's book of the moment: https://amzn.to/3fXAtD9 EY's Clueless Mum Vlog: https://bit.ly/2BxNyEi
June 24, 2020
Early careers content marketing in action with Springpod Studios
In this episode I chat with Ollie Fisher, CMO & Co-Founder of Springpod. Ollie is the perfect person to talk to about early careers marketing. He set up Springpod Studios which produces content that really does live up to the Springpod mission of helping school leavers, students and graduates enter the world of work prepared and inspired. Ollie and the team are a great bunch and I always enjoy our chats. This one finds us talking about what content employers need to create to cut through the noise. We talk about the binge-worthy content that they've been creating [see links below, well worth checking out!]. Links discussed in the episode: Clicking Apply Podcast: https://open.spotify.com/show/6hcwobol7BXOlOKOYirFei Classroom to Boardroom: https://www.springpod.co.uk/classroom-to-boardroom/ Learn Lounge: https://learn.springpod.co.uk/ Online Open Days: https://www.onlineopendays.com/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.lch.social
June 17, 2020
Coming out of COVID: A framework to help you reset your approach to content
What content would you create if you thought like a broadcaster? This was a question I posed to listeners in Episode 6 with Nick Francis, co-founder of Casual Films. As the world comes out of lockdown we've joined forces to come up with a framework to help you reset your approach to creating content that engages people in a post-COVID world. Nick kindly invited me onto his Better Video Podcast last month to talk about the framework to help you change up your content. Thanks for listening and please do share your thoughts on how you are approaching content for a post-COVID world. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.lch.social
June 2, 2020
The role of content marketing and onboarding with Sarah Wardle from CA3
In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So it was great catching up with her. Onboarding is a big part of their business [they've some great onboarding tech call Eli]. So this episode is about content marketing and what it means for onboarding. Enjoy the chat and don't forget to subscribe or follow to both podcasts. Links that we mentioned: The Cup of Tea series podcast: https://anchor.fm/ca3 CA3's onboarding software, Eli: https://www.cathree.com/onboarding/ The Daily Goat Vlog: https://www.linkedin.com/company/the-goat-agency/videos/ The WeAreNetflix podcast: https://www.chrislch.com/post/podcasts-the-next-big-format-in-employer-marketing RAD Award winner: https://radawards.com/2020/en/page/2020-winners
May 22, 2020
Harry Hugo and the Daily Goat vlog [and how it’s become a key part of recruitment.
How do you go from 50 job applications received each week to 900 job applications each week? For this episode's guest the answer is by vlogging. The Daily Goat means a lot to The Goat Agency and it's been watched by thousands of people on LinkedIn every week. I chat with Harry Hugo. He's the Co-Founder of The Goat Agency, a global influencer marketing agency. We talk about how vlogging has played an important role in their recruitment. It's also become really influential for employee engagement and new business. Links to the stuff we mentioned during our chat: Harry's favourite episode vlog [and the best day of his life!]: KSI v Logan Paul in LA [Episode 199]: https://youtu.be/RyfZsnDKlYA The BT Sports Industry Awards 2019 pitch to judges [Episode 039]: https://youtu.be/6H-KfQlvvdU We're launching a daily vlog [Episode 001]: https://youtu.be/NkH52SHmZEc The Goat Agency on LinkedIn: https://www.linkedin.com/company/the-goat-agency/
May 12, 2020
Gen Z , TikTok & Early Careers Marketing with Shelly Chadha from Fanbytes
Look out, Gen Z and TikTok are well and truly here! Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce. TikTok was the world’s second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And 69% of users are 16-24 [TikTok 2019]. So it's important to talk about both for early career marketing. I chat with Shelly Chadha, from Gen Z marketing agency Fanbytes. We cover why TikTok is so popular, what brands are doing on the app and what early career marketers can do with it. Link shout outs from the episode: The Rise Above campaign with the TikTok house, Bytehouse: https://www.bbc.co.uk/news/technology-52223908 & https://www.tiktok.com/tag/stayhomefeelgood Our article about TikTok and National Apprenticeship Week on Undercover Recruiter: https://theundercoverrecruiter.com/unlock-the-potential-of-tiktok/ Fanbytes work with ACCA: https://youtu.be/Gr-3DlU9XEo Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com
May 2, 2020
The Weeknd's Blinding Lights tops the music charts thanks to TikTok, Gen Z and Lockdown
This is a super short episode about TikTok. I'm dropping a longer episode with a guest soon but I wanted to share a little something with you. TikTok has taken the world by storm in the past 12 months. It was the world’s second most downloaded app in 2019 (behind WhatsApp) and regularly topped the app download charts. It's extremely popular with 16-24 year olds and it's becoming a major deal for music artists. One particular song, The Weeknd's '80s inspired Blinding Lights, was released in November 2019 but it has stormed to the top of the charts because it is being used in a TikTok challenge. Check out some videos on TikTok featuring all family members and friends during the lockdown: https://www.tiktok.com/tag/blindinglights It's a great tune and just goes to show how much of an influence TikTok has on Gen Z. Good to know when you're thinking about your early careers marketing strategy. So turn the volume up and enjoy this great tune to get you into that party mood, even if you can't leave your house!
April 24, 2020
(Employer) Brands as broadcasters with Nick Francis, Co-Founder of Casual Films
Content marketing is extremely valuable in employer marketing. What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute). That's why I wanted to continue the chat I had with Nick Francis in Episode 2 about a section of his book, The New Fire - Harness the power of video for your business. He wrote about brands as broadcasters. When brands think like broadcasters what happens to their content? And what does this mean for employer branding? About my guest: Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes. Useful links discussed in the episode GoDaddy's YouTube Channel as a great example of YouTube's Content Structure: https://www.youtube.com/channel/UCgH_SmWw9WianYyOB5Y6tEA Red Bull and their standout commitment to behaving as a broadcaster: https://www.redbull.com/gb-en/ EY and their apprenticeship content: https://ukcareers.ey.com/students/career-advice/apprenticeships Rolls-Royce and their myth-busting apprenticeship videos: https://www.youtube.com/watch?v=H8btA5jWuxM If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com Sponsorships: off for this episode
April 16, 2020
The rise of audio and the immersive opportunity that is 8D Audio [featuring Billie Eilish's ilomilo]
Audio is on the rise and rise, and a great opportunity for employer marketers. The Rise of Digital Audio Advertising Report 2019 found that digital audio reaches 28.3 million adults a week (+14% year-on-year). People spend 2.9 hours per week listening to digital audio, adding up to a total of 365 million hours per week for the whole of the UK. Audio gives you that immersive, uninterrupted experience you don't get with other formats. Sound really has a way of drawing you in. That's why I had to share some audio that's been doing the rounds on WhatsApp recently. It's a remix of Billie Eilish's ilomilo but recorded in what is being termed 8D audio (360 audio that really feels like the music surrounds you). It's not a new technology but the global pandemic is only increasing people's craving for music and worthy distractions. So get your headphones on if you haven't already and listen to this. You could even have a silent disco with your housemates or family. Enjoy!
April 3, 2020
Employee Generated Video: Chat with Priya Shah, Co-Founder of Sauce
Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values. But how do you get employees involved in video? Technology has a role to play, and make your life easier. In this episode I chat with Priya Shah, Co-Founder of Sauce a smartphone video creation platform. We talk about why Priya set up Sauce with her co-founders, why employee-generated video is important and how the platform works. We've also got a case study to boot. Links from the show: About Sauce (including the Royal Parks Half Marathon case study: https://www.sauce.video/stories Thanks for listening. Chris Le'cand-Harwood www.chrislch.com
March 24, 2020
Engaging Gen Z with content marketing [what employers can learn from the University of Plymouth]
In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particularly in the apprenticeship and graduate space, can take great inspiration from this. Universities recruiting students is big business: Big-ticket products (annual cost of student life starts at around £9,000) are marketing in an ultra-competitive national and international market. In April 2019, The Guardian found university marketing budgets in the hundreds of thousands to millions of pounds. The cost of not recruiting enough students has a very clear cost to universities. The same should be said of not recruiting enough of the right employees. If you were to take the same approach as Student Life for your apprenticeship or graduate marketing what would it look like (online and offline)? I'd love to hear from you. Here are links to things I talk about in this episode: 1. Student Life Magazine (the latest issue isn't online yet but you get a good feel for the approach in the issues here): http://bit.ly/396v7RY 2. BBC Three's Students on The Edge docu-series: https://bbc.in/33x8CEK Thanks for listening. Chris @ www.chrislch.com
March 19, 2020
Book Chat: The New Fire - Harness the power of video for your business with Nick Francis
Cisco predicted that 82% of the world's consumer internet traffic will be video by 2021. What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of video for your business. We talk about why video is so important, the power of stories and how talent acquisition professionals make the most of video. Nick is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 45 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes. Useful links We talked about some great storytelling examples from Netfilx: https://www.chrislch.com/post/netflix-do-diversity-stories-naturally If you want to find out more about Nick's book then pop over to his website: https://www.newfirebook.com/ Thanks for listening. Chris Le'cand-Harwood Social Media & Content Marketing Consultant www.chrislch.com
March 5, 2020
Why Employer Content Marketing?
“Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report. It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the Number 1 challenge facing organizations, and that content marketing is the answer. This episode talks about the why and what of Employer Content Marketing. Thx for Listening. Chris Le'cand-Harwood [Director & Strategy Lead at the Content Marketing Pod Ltd - www.contentmarketingpod.com]
March 2, 2020