Employer Content Marketing

Being the The EB Space's first Employer Branding Unconference was great!EB Uncut promised to be a different kind of conference for the EB community. And it lived up to it for sure.As part of my coverage of the conference, I did some Vox Pops with some of the panelists and attendees.We talk about a load of things:✅ Purpose✅ Resilience✅ Giving employees a voice through AI✅ The underrated role of onboarding in employer branding✅ To EVP or Not to EVPSubscribe to my newsletter for more content direct to your inbox:https://www.employercontent.marketing/

EB Uncut - the Employer Branding Unconference was at King's Cross on 7th May.

It's the first conference from the wonderful team [Claire de Souza and Alex Her] who founded The EB Space.

I was invited to capture some of the conversations at the conference with my fellow podcaster Chris Murdoch - host of the Employer Bland podcast].

Resilience, Diversity, Inclusion, AI, EB career advice, EB Therapy, EVP vs NoEVP debate...

There was plenty going on!Here's some of the behind the scenes, on stage conversations and off stage chats throughout the day.

Looking forward to the next one!

How do you get hiring right? Especially when you have to do more with less. Especially when AI is bringing both opportunities and challenges. If you’re in talent acquisition or employer branding then Episode 131 of Employer Content Marketing is for you. I chat with Katrina Collier, the author of “Reboot Hiring”. I first met Katrina over 10 years ago and she’s got a couple of decades in recruitment. She was at the cutting edge of social recruiting when social media hit the big time in the noughties. And she runs her her business that’s all about empowering talent acquisition and upskilling hiring managers.We discuss her new book "Reboot Hiring." Drawing from her extensive experience, Katrina offers candid and practical insights for professionals in talent acquisition and employer branding. Our discussion covers the evolving landscape of talent acquisition, including its challenges, AI's influence, and the crucial relationship between TA professionals and hiring managers. Discover strategies to overcome recruitment obstacles, build stronger partnerships with managers, and thrive in today's complex hiring environment.Find out more about Reboot Hiring 📒 https://katrinacollier.com/reboot-hiring/

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We had our very first Employer Content Club event today! It's a community for employer content creators. A place to share experiences, offer advice and even therapy!Subscribe if you want to find out about the next event!https://www.employercontent.marketing/

I went to Bucharest to speak at EBcon - Romania’s annual conference for all things employer branding. Now in it’s 6th year.

I was talking about my upcoming guide to in-house employer content creation - subscribe for when it lands next month!https://www.employercontent.marketing/

There’s a thriving community of people passionate about employer branding in Romania.

Some organisations are just starting out and some are already well down the road.Either way there was plenty to take from a day in Bucharest.

Check out my vlog for the highlights.

And I got to chat with some of my fellow speakers during the day, so subscribe for episodes when they land in the coming

weeks.

https://www.employercontent.marketing/

It’s great to see more and more regions fly the employer branding flag.

Long may that continue!

I've joined forces with Chris Murdoch's Employer Bland podcast to cover a new event for the employer branding community.

EB Uncut - the Unconference is happening at King's Cross on Wednesday 7th May.

We're taking our podcasts to this new event created by founders of The EB Space - Claire de Souza and Alex Her.

We'll be vox popping throughout the day to capture the key conversations and get people've opinions and advice along the way.

EB Uncut isn't your typical conference.

You won't get death by PowerPoint here. No keynote talks. Just a series of panel discussions that will frame things for some key topics throughout the day.

It's a must attend event for employer branders.

And we're super happy to get involved.

Want to find out more and attend?

Get your ticket here https://theebspace.com/eb-uncut-unconference

Wondering how AI could help explain your organisations why and what? AI has a role to play - not as a replacement but as a co-pilot.So, in this episode I share my experiment with Google Notebook LM - An AI research and writing assistant. I've given them content about my business and podcast and turned it into a podcast episode. This is the first episode of Employer Content Marketing that's brought to you by two AI hosts [let's call them Pia and Ben!].As someone who helps organisations create employer content, I wanted to show you a simple way AI can support your content creation - while also giving you a better understanding of what my business actually does (because yes, I'm more than just a podcast host! 😊).The result isn't perfect, but it's a fascinating look at what's possible with AI as a support tool. Have a listen and see how you might be able to use similar approaches in your own organisation.00:00 Introduction to AI in Employer Branding00:22 Experimenting with Google Notebook for Content Creation01:29 The Challenge of Finding Quality Content01:51 Deep Dive into Employer Content Marketing03:10 Understanding Employer Content Marketing04:21 Content Marketing Pod LTD's Approach04:46 Services Offered by Content Marketing Pod LTD05:52 Employee-Powered Content as a Revenue Generator06:46 Partnership Models and Strategies08:21 Testimonials and Awards10:43 Key Takeaways and Final Thoughts🔗 LEARN MORE:Website: https://www.contentmarketingpod.com

Intranets often get a bad rap! And rightly so.

Too often they are places where information and communication goes to die.

In this episode, I chat with Ben Leach - Consulting Director and Co-Founder of Information EXP.

We dive into the true potential of intranets.

Ben discusses his extensive experience with SharePoint and intranet projects, highlighting the pivotal role an intranet can play in organisational communication, employee engagement, and overall productivity when implemented effectively.

The discussion also covers best practices for creating successful intranets, including clear purpose, strategic content management, and the importance of authentic engagement from leadership.

We also address common pitfalls and provide practical advice for companies looking to revamp or build their intranet to ensure it truly serves its intended purpose.

You can get the episode on YouTube [or subscribe for episodes direct to your inbox] here: https://www.employercontent.marketing/

How do you set up employer branding for success in your organisation?

We chatted to Victor Rubin again to cover this important topic.

Getting it right will ultimately help grow the influence of employer branding and elevate its business importance.

What’s better for employer branding? Online or in person events?
It's really important for the employer branding community to have in-person events. Brining experiences together in one place can play a big role in elevating the sector.
Chris Le'cand-Harwood chats with the EBCon Wizard - Sorin Olteanu - about the importance of in-person events and how to set them up. He's joined Emmple as a fellow event organiser [EBCon in Bucharest].

Ever wondered what happens when you blend BBC production expertise with employer branding?Meet Rozana Green, Diversity Outreach Lead at the BBC, whose journey through some iconic shows - from Radio 1 to Comic Relief - brings a fresh perspective to employee storytelling.With 16 years crafting compelling stories at the BBC, including work on Asian Network, 1Extra and The Food Programme, Rozana knows how to capture authentic moments that resonate. Now, she's applying these skills to how the BBC tell their employee stories.In this value-packed episode, you'll discover:

✅ Production techniques that elevate your employee content

✅ The secret to getting natural performances from camera-shy employees

✅ How to capture authentic workplace stories (even on a budget)

✅ Tips for adapting broadcast quality approaches to employer content

Rozana's background in production at the BBC meant I just had to get her on for an episode of Employer Content Marketing.

Find more episodes and subscribe for future drops: https://www.employercontent.marketing/

Check out the work we discussed in this episode:https://www.youtube.com/watch?v=7GzyLzlHKzMhttps://youtu.be/Sk46YM9Met0

How do you set up employer branding for success in your organisation?

We chatted to Victor Rubin again to cover this important topic.

Getting it right will ultimately help grow the influence of employer branding and elevate its business importance.

Get leadership right. Get employer branding right. It all starts from the top. So how do you do it?

I asked Matthew McGrath the question at the Empple Employer Branding Festival.

How do you bridge the gap between employer branding and senior leadership? How do you turn it into a business tool?
I chatted with Chaib Whiteford at the Empple Employer Branding Festival to find out.

We had the pleasure of being invited to the podcast zone at the Empple Employer Branding Festival. And we sat down with Steve Usher, co-founder of Wonder and host of The Experience Designers podcast.

Steve shares his passion for transforming everyday processes into extraordinary experiences that benefit both businesses and their people.

And it's at the very core of employer brand.

Because when you get your employee experience right, you have a truly authentic employer brand.

Discover how organisations can create more engaging, memorable experiences for both customers and employees, packed with practical examples and inspiring insights.

Get more episodes direct to your inbox here: www.employercontent.marketing

Being in employer branding has it's challenges. It's a growing specialism that should be a core business function. But how do you get build influence and get buy in from others parts of an organisation, especially senior leaders? In this short episode of Employer Content Marketing, Chris chats with Claire de Souza and Alex Her - founders of the employer branding community, The EB Space.

Employee engagement has often been seen as a nice to have. Don't they just need to get on with their job? But it's the route to profits. And when HR talk in this way they get more influence and status in their organisations. In this episode I catch up with Nenad Sicevic, Co-Founder and Director at StoryLine, at the Empple Employer Branding Festival in Belgrade. It’s fantastic to reconnect with Nenad since we last met at the Empple Festival in 2023! In our chat, we dive into how making our employees happy can seriously boost business profits. Nenad and I discuss why investing in team well-being is more than just a nice gesture—it’s a savvy business move that can elevate profits from $15 million to $20 million. We talk about how successful HR professionals need to speak the language of business leaders, highlighting how a happy workforce boosts productivity and attracts top talent. We also introduce the "Three Times Three" model—a game-changing strategy to elevate the importance of employer branding. Aligning these efforts with business goals isn't just smart; it's essential.

Christmas jumpers and tinsel at the ready! I teamed up with Chris Murdoch, host of the Employer Brand podcast, to share some reflections and tips for the year ahead in employer branding.

It's been quite the year in Employer Branding! And it's that time of year where we can reflect, rest and get ready for another 12 months of moving the sector forward. In this Christmas Special, I join forces with another podcast host to give you a Santa's Sack full of advice based on the conversations we've had throughout the year. Chris Murdoch is host of the awesome Employer Bland podcast. And we get festive with Christmas jumpers and tinsel while helping you take some time out and look forward to next year. Chapters 00:00 Introduction 03:18 Navigating AI in Employer Branding 08:48 Leveraging AI for Research and Insights 13:44 Creating an Always-On Employer Brand 19:10 Authentic Storytelling and Employee Engagement 26:01 Attracting and Retaining Talent 30:59 Scalability in Employer Branding 36:06 Personal Branding on LinkedIn 42:18 Leveraging Employee Advocacy 47:40 Building community and events for Employer Branders Get Employer Content Marketing episodes direct to your inbox: https://www.employercontent.marketing/ And find out more about Employer Bland here https://www.employerbland.com/podcast/

Employer Branding is growing it's influence as a profession so it's important to have communities to help this grow more. But it takes community builders to make this happen. Communities such as The EB Space - a Discord Server with over 650 members across 45 countries. That's why it was great to get the founders of The EB Space in the studio recently. Claire de Souza and Alex Her love employer branding so much that they set up The EB Space. So it's great to hear why they set it up, what it takes to set up a true community and what it means to be in employer branding. Employer Branding only becomes the core business asset it deserves to be when we bring people inside, and outside, the sector together. Interested in joining the community? Find out more here https://theebspace.com/

Producing video is a big priority in employer branding, so how do you do it effectively?

I was invited to the podcast zone, sponsored by Yandex, at the Empple Employer Branding Festival in Belgrade this October.

In this episode recorded at the Empple Employer Branding Festival in Belgrade, we dive into the world of employer branding content with Benjamin Kesler.

We explore his philosophy that great employer branding content production relies on creation AND distribution.

Whether you're new to employer branding or looking to enhance your content strategy, this episode delivers practical insights for creating authentic content that truly resonates with your target audience.

In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees. 

We explore the importance of authenticity, the challenges of scaling, and practical strategies for turning your workforce into genuine brand advocates. 

Whether you’re in a small business or a global company, this conversation offers valuable insights you won’t want to miss.

What does the Shawshank Redemption and running your own business have in common?

Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it. 

Matt is a successful online marketer based in Rio de Janeiro. He shares his secrets to success through engaging LinkedIn content. 

Packed with hands-on tips, Episode 111 is perfect for anyone needing a nudge and confidence to start putting themselves out there.

Storytelling goes beyond just film and TV…

It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection.

In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ experience in the film & TV industry, the elements that make a great story, and how organisations can take inspiration from traditional film and TV to elevate their employer branding content.

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

In Episode 109 we’re chatting content marketing with an absolute content marketing icon!

Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing. 

He’s the bestselling author of seven books including Content Inc. and Epic Content Marketing. 

And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX).

Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised? In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture. Vicki has a range of experience from consumer marketing to employer branding. And set up her own business last year - The EVP Consultancy. So she's the right person to listen to when it comes to all things EVP! Subscribe to get more episode drops, news and events https://www.theengagingemployer.com

I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report. We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that I like to revisit regularly here. Because it's important to keep up to date with what makes this generation tick - especially when it comes to the world of work. You can access the report here: https://imageninsights.com/gen-z-reports/

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition? Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right? But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday. Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl. ✅ Simplifying collaboration ✅ Being agile ✅ Communication ✅ Leveraging and adapting existing marketing material ✅ Storytelling through data ✅ Talent marketing bringing marketing expertise to the table And Ashely tells me about the impact the ad had on their talent marketing metrics. Sign up to my newsletter for future episodes, news and insights in your inbox: https://www.theengagingemployer.com/

For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market. It's Christmas jumpers and mince pies as I chat with Sarah Wardle from CAS and Eli Onboarding, and Joshua Tumbridge from Crunch Digital. You get to see behind the scenes of agency and client life, and see what we've seen in employer marketing. It's a great tee up for your 2024! Subscribe to the newsletter for episodes, news, content showcases and events https://www.theengagingemployer.com/

It's finally here. Episode 100 of the Employer Content Marketing podcast! Find out how I got to 100 as I walk around Shoreditch. I'm so pleased I just hit record back in 2020 to record the first one. I've got to speak to over 90 people and have loved it! Here's to the next 100! Thanks for listening. Thanks for watching. It means a lot!

How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen! This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October. I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles in renowned companies, including Photomath (Google’s latest acquisition). This year she founded her own business - INSPO Consulting, specialising in HR and employer branding. Find out more about Empple 2023 here: https://2023.empple.rs/ And subscribe to The Engaging Employer Newsletter for future episodes, events and news in your inbox: https://www.theengagingemployer.com/

In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding. Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat. We explore how understanding and applying psychological principles can make a huge difference in how employers present themselves to attract and keep top talent. Get ready to discover the fascinating role that psychology plays in shaping employer branding strategies and the incredible benefits it brings to businesses of all sizes!

Sign up to The Engaging Employer Newsletter for episodes, curated content, and events in your inbox: https://www.theengagingemployer.com/

What do Gen Z think about their first steps into the world of work? What do they think about how organisations market to them? And what kind of content do they value? We chatted with Not Going To Uni Ambassadors for Episode 94 to find the answers. Not Going To Uni help thousands of young people every year to help them get into the world of work. And their NGTU Ambassadors are there to help them spread the word of career choice. It’s not all about going to university for many people after all! Sign up for episode drops, news, and events direct to your inbox here: https://www.theengagingemployer.com/ https://www.ngtugroup.co.uk/

Creativity can come from all corners of life, but it is often misunderstood. But, we all have the potential for creativity; it's just a matter of unleashing it.

In my chat with Matt Clerkin, we explore his journey from working for a software company to becoming a creative director for iconic brands and sports stars.

His new career includes working with Anthony Joshua, Lionel Messi, Mo Salah, Liverpool, Manchester City, and Manchester United, among others, and he shares his zig-zag into creativity.

Matt discusses his journey and how he transitioned from the software world of Applicant Tracking Systems to becoming a creative director at COPA90 - a global football media brand endorsed by the world's biggest brands, platforms, and creators.

Thanks for watching and listening. And subscribe if you want episodes, and more, dropped into your inbox https://www.theengagingemployer.com/

RecFest 2023 landed in Knebworth last week and it was epic! It's a special opportunity to meet up with others and chat between the talks and panel discussions. Here's an episode of just some of the thousands of conversations had on a sunny day in July!

What does a talent acquisition and marketing strategy look like? If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction. That’s exactly why Ben Phillips decided to create a blueprint for you. Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means! And here’s the 4-part series for his blueprint on his LinkedIn articles: https://www.linkedin.com/posts/bcphillipsdigital_talent-acquisition-marketing-strategy-activity-7059489275599355904-omyX?utm_source=share&utm_medium=member_desktop Get episode drops, events, and curated news by subscribing to The Engaging Employer here and in my newsletter: https://www.theengagingemployer.com/ Thanks for watching. Chris Le'cand-Harwood Director - Strategy & Production Lead Content Marketing Pod Ltd & The Employer Content Studio Ltd https://www.contentmarketingpod.com/https://www.employercontent.studio/

Welcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent.

According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to this new generation of employees? Conor and Stefanie will share their insights on the values and priorities of Gen Z, how they differ from previous generations, and what employers can do to stand out.

Join us as we dive into the topic of how employers can attract and hire Gen Z talent. Whether you're a small business owner or a manager at a large corporation, this episode is for you.

Thanks for watching. Thanks for listening.

Sign up to my newsletter - The Engaging Employer - for episode drops, YouTube videos, curated content and events.

https://www.theengagingemployer.com/

Chris Le'cand-Harwood

Director - Strategy & Production Lead

Content Marketing Pod Ltd & The Employer Content Studio Ltd

www.employercontent.studio

www.contentmarketingpod.com