JANE LePAWAH talks on The Most Pressing Problems ...

1.) China Market is a 1.4 billion people market - that is enormously big; this is by far the main attraction to China for investors (as purchasing power)

But this poses enormous challenges too because how do you find you target customers within the 1.4 billion. And on top of that, how to appeal to them? Chinese consumers are not American or African or European. Using the western way or how it works in your existing market will never work. It must be culturally curated.

In terms of geography, China is enormously big (China is the 3rd Largest country in the world with landmass (land area + water bodies) of 9,707,961 sq. km (3,747,877 miles sq.))

And there are different geographical regions across China, which all have different business ethics, local governments/regulations and varied 55 different ethnicities. This is a huge challenge.

2.) China has a rich historic past worth 5000 years, way way before the birth of Jesus - that naturally builds incomprehensibility in your mind as there is just so many facets to de-piece, so that you as business can deduce how the Chinese have developed and evolved culturally. This always would help you for strategy, and appreciation or empathy for your Chinese counterparts.

3.) Language barriers, culture shock and communication distance - enervates you especially because your Chinese partners never talk directly, always contextually. Always! Chinese is a contextual language; not as straight forward as the ABCs of the English language.

How to then to negotiate and engage with the Chinese whilst you speak on English; tactics, empathy (seeing Chinese perspectives and contexts), strategy (to be able to see how they will react and what their interest are), and the way of negotiation (moral courage to understand how other people are within your arguments and justifications) for the optimal outcome.

4.) China is hugely misunderstood by non-Chinese. There is a lot of talk about China from people who just watched CNN (or other mainstream outlets) or read a history book on China ... The trade wars with the USA and other global hegemonies, the COVID 19, trolls against China online, propaganda against them … all these do not help. And thus, there is the need for someone, an authority or an expert (like a China Market Foreign Direct Investor and Advisor) in the market to un-layer China for contextual comprehension for new investors/businesses/brands/projects/entrepreneurs.

5.) You are a complete stranger. How to enter, let alone penetrate and thrive on China Market? If you do not seek out mentors or already successful businesses on the market ...

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Produced by E'Or SOLUTIONS, Inc.™

Pre-Investment (ChinaMarketInvest.™) ~ Why Businesses (Entrepreneurs, Investors, Export Brands, Governments) Seek Foreign Markets (China Market).

BEYOND “Ni Hao”By E'Or SOLUTIONS, Inc.™Nov 28, 2021