![Marketing SOS](https://s3-us-west-2.amazonaws.com/anchor-generated-image-bank/staging/podcast_uploaded_nologo400/14861513/e9d190d35d98ab9a.jpeg)
Marketing SOS
By Eric Yee
![Currently playing episode](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/9003fa027736e12b.jpeg)
Marketing SOSMar 19, 2020
![Drawing Attention to a Niche Food Product - 098](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/eabf0d4cbde02dea.jpeg)
Drawing Attention to a Niche Food Product - 098
Starting a new business is always a challenge. Starting a business as a new immigrant to the United States whose food products are unfamiliar to the American palate is doubly challenging.
Lets see what we can do to help this new business owner out.
![Should a New Company Offer Many Services or Niche Down? - 097](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/6f1554a3ab5a587c.jpeg)
Should a New Company Offer Many Services or Niche Down? - 097
When it comes to starting a new company, what should you focus on?
Our listener question today comes from someone building a new company that offers a slew of digital marketing services. Their question is based around whether they can also offer clients financial services as well.
Can they? Should they?
Let's get into it.
![Should I Hire an Agency or an Army of Freelancers? - 096](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/a8fbdfc5db80f9df.jpeg)
Should I Hire an Agency or an Army of Freelancers? - 096
In this episode, a newly minted Director of Marketing is doing an overhaul of his new companies visual identity and recreating their website and marketing collateral.
Unfortunately, he doesn't have much in the way of a team and needs to outsource. But what should he do?
Does he find an agency that can help him or does he look to hire the services of various freelancers?
![Butting Heads with the Head of Marketing - 095](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/63d975da97428829.jpeg)
Butting Heads with the Head of Marketing - 095
When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.
But what happens when you disagree with their approach? Or in this case their lack of one.
Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.
Who is right? And what can our engineer do to convince people that this is needed?
![Partner Disagreement: Are Facebook Marketers Just Scammers? - 094](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/e0e5e582499c00c9.jpeg)
Partner Disagreement: Are Facebook Marketers Just Scammers? - 094
Disagreements in a partnership are always a challenge, how you come out of them can really define your business moving forward. In this episode, we have a question from a listener looking for help answering one such partner disagreement - are Facebook and Google marketers just scammers?
Well dear listeners, lets dive in and find out!
![Marketing to Blue Collar Companies - 093](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/3721f51f6c4d30cb.jpeg)
Marketing to Blue Collar Companies - 093
When it comes to marketing to specific individuals and industries, it really pays to put yourself in their shoes to learn how to speak, and market to them most effectively.
![Are all Marketing Teams This Dysfunctional? - 092](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/ef1ec89e1c8e64f9.jpeg)
Are all Marketing Teams This Dysfunctional? - 092
Today we have a question from a listener who wants to know if all marketing teams are as dysfunctional as theirs.
This listener works in the legal industry and their Chief Marketing Officer seems to care very little about what they are producing as long as a box gets checked.
![What to do With Your Marketing interns - 091](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/d0715337df4953d2.jpeg)
What to do With Your Marketing interns - 091
So you've been given the green light to get some new interns in your marketing department - now what?
What do you give them to do and how do you trust them to take the ball and run with it?
Should you delegate freely? Micromanage? What's the best course of action?
![Marketing a Free Women's Health App with No Budget - 090](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/f6f604e84efb405e.jpeg)
Marketing a Free Women's Health App with No Budget - 090
On this episode our dear listener questions features a OBGYN who has poured her own savings into a free app for women to get accurate information, answer questions and track their pregnancies without trying to make a dime off of them.
So how do you market and app, and more importantly can you do it for free?
Let's kick it off in today's episode.
![Combatting Plagiarism in the Workplace - 088](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/c26d000f1804e729.jpeg)
Combatting Plagiarism in the Workplace - 088
One of the downsides of there being so much free content available on the internet is that it's super easy and hard to track plagiarism.
Stealing work, not from coworkers, but from others on the internet and passing it off as your own can make you look great but can also have devastating effects on your reputation and career.
It can also negatively impact your company and its search engine rankings.
So what do you do when you notice a coworker passing off other's work as their own?
![Creating Landing Pages Without Knowing Your Offering - 089](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/8554f1430e3bf899.jpeg)
Creating Landing Pages Without Knowing Your Offering - 089
Creating an effective landing page is critical to converting people into paying happy customers.
What do you do if you don't have a clear offer and your company wants multiple products and service to be featured in a landing page?
It's time to dive in and figure out the bigger problem with your company's strategic vision.
![How a Small Business Can Survive a Pandemic - 087](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/16a2c759fd0fa421.jpeg)
How a Small Business Can Survive a Pandemic - 087
Times are extremely challenging for small business owners who are facing a dramatic change in the way they do business and how their customers interact with them.
It is an unprecedented challenge that no one could prepare for.
With the future being so uncertain, this is a critical time to pivot or change the way you do business in order to survive the challenges ahead.
![Should You Try Black SEO Tactics like Building PBN Networks? - 086](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/269843933c56d1cb.jpeg)
Should You Try Black SEO Tactics like Building PBN Networks? - 086
The world of SEO advice is filled with videos and forms full of potential strategies to one up your competition.
When you dive into this world, you'll find 'white hat' strategies, often considered good or friendly to search engines and 'black hat' strategies that are often riskier and frowned upon by search engines..
When you are looking for an edge, is it worth taking the risk and trying one of the 'black hat' techniques in order to get ahead?
![What Does the Buzzterm 'Product Market Fit' Really Mean? - 084](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/f2844d3841a308df.jpeg)
What Does the Buzzterm 'Product Market Fit' Really Mean? - 084
Despite working in the marketing field, the terms in each industry can be vastly different. This episode a marketer from the world of big established brands dips their toe into the start up world and is confused by the term Product Market Fit and believes the entrepreneurial process behind it may be inefficient.
![Monetizing a NIche Instagram Account - 083](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/8f58955478eb70cd.jpeg)
Monetizing a NIche Instagram Account - 083
If you find yourself in the position of having developed a following or an audience on a platform, inevitably your thoughts will eventually turn to ways you can make some additional income for yourself.
On this episode we explore how one niche dental Instagram page can do just that.
![Staying Motivated When Stuck in a Rut - 082](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/86bbcac3b469897a.jpeg)
Staying Motivated When Stuck in a Rut - 082
Sometimes in life we find ourselves in positions we don't want to be in. When your down on your luck, between jobs, or stuck in a job you dislike, it can be especially mentally taxing, you feel bad about yourself and it becomes easy to let things slide.
This episode might just give you a little motivation to stay the course and keep working toward your dreams.
![How to Pivot Your Business During the COVID-19 Pandemic - 081](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/cf81718ae56f9a3a.jpeg)
How to Pivot Your Business During the COVID-19 Pandemic - 081
It's strange times these days with the world grinding to a halt and economies everywhere on the verge of collapsing. Small business owners that dealt directly with the public are bearing most of the burden. To be quite honest, many businesses that existed last month, won't be around after this.
So what can they do? They need to pivot their business rapidly, if they can, to weather this storm.
![What to do when your Marketing Budget runs out - 080](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/08fa575feb25e333.jpeg)
What to do when your Marketing Budget runs out - 080
It is never an enviable place to be, when you have a product you believe in but no cash to help you promote it. It does take money to make money but there are methods where you can burn your time or use alternative routes to make cash.
Today's question deals with one such scenario in the Amazon book industry and we explore a couple ways to make the sale with $0.
![How to Deal with Multiple Conflicting Approvers On Your Work - 079](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/17554882cc54f5bd.jpeg)
How to Deal with Multiple Conflicting Approvers On Your Work - 079
Dealing with people is tough, especially when you have stakeholders with conflicting opinions. How do you best get everyone thinking the same way and more importantly thinking your way? Tune in to find out.
![Should I sell my Facebook Page for $2,000? - 076](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/93a5c6a94fd58d97.jpeg)
Should I sell my Facebook Page for $2,000? - 076
When you've built an asset like a Facebook page but haven't monetized it, how do you know the value?
On this episode a listener gets an offer to sell a Facebook page but is wondering whether that page they built can be milked for more.
![Do I Really Need a Website in 2020? - 074](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/70ee0c9ec5e8c491.jpeg)
Do I Really Need a Website in 2020? - 074
The pace of change over the last 20 years in business and marketing as been substantial. Many businesses have been left crippled in the dust unable to keep up with the times.
Occasionally we happen across some businesses that seem to still be surviving despite not using the modern best practices.
On today's show a listener asks if a website is really required for their business.
![Help! I'm a marketer whose forgotten marketing! - 075](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/cafe7446354688e6.jpeg)
Help! I'm a marketer whose forgotten marketing! - 075
If you don't use it you lose it right? On today's show we help a would-be-marketer prioritize what he should be focusing on after an extended break from the world of marketing.
When joining a new company, how do you get up to speed and relearn marketing? Lets dive in and find out.
![How to Market the Corona Beer During the Coronavirus Pandemic? -073](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/9003fa027736e12b.jpeg)
How to Market the Corona Beer During the Coronavirus Pandemic? -073
While timely, trying to take advantage of a situation may be in poor taste. As a marketer and or a business owner, where do you draw the line on capitalizing on human suffering?
If you were a marketer at the Corona Beer company, what would you do to take advantage of this unprecedented situation?
![Is This Real Estate Company Trying to Scam Me? - 072](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/d07329085bd8b91c.jpeg)
Is This Real Estate Company Trying to Scam Me? - 072
Sometimes opportunities come along that are conflicting. On one hand they could be lucrative but on the other, something just seems a bit off.
Is this company or person trying to pull a fast one on you or are they just terrible at communicating?
![How do I Keep Marketing Projects on Track? - 071](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/490e317367988e87.jpeg)
How do I Keep Marketing Projects on Track? - 071
Depending on how your marketing team is structured and where it gets it projects and directions from, all marketing teams need to triage campaigns and practice good project management.
It is too easy for the loudest person to get your attention, meanwhile you have missed deadlines on key projects while juggling tasks and requests coming in through the phone, email, post it notes, drop ins, etc.
Get some tips on the best way to manage the chaos that is the world of Marketing.
![Is There a Magic Bullet to Marketing a Privacy and Security Product? - 070](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/f22631e2b22c12c4.jpeg)
Is There a Magic Bullet to Marketing a Privacy and Security Product? - 070
We all want to push the easy button and find that magic solution to make use millions of dollars. While I'm sure that button does exist for some people, for the majority of us it isn't so simple.
On today's episode one listener is looking for the best channel to focus on in order to grow sales of their privacy and security product.
Let's dive in!
![How do I apply for a job? - 069](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/1803981071dc5090.jpeg)
How do I apply for a job? - 069
On the surface, applying for a job is easy - we've all probably done it. But what advice would you have for someone new to the workforce who has never applied for a job before?
![Am I Being Ripped off By my PPC Consultant?](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/f704eb9e92dafd95.jpeg)
Am I Being Ripped off By my PPC Consultant?
If you don't have expertise in a subject, how do you incorporate it into your business? Hire a consultant or agency to help you of course. Without any knowledge of the subject matter, how would you know whether your new partner is treating you right?
![Marketing a High Price Point Certification Business - 066](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/12eb36ddfd232257.jpeg)
Marketing a High Price Point Certification Business - 066
On this episode we explore a question from a listener whose client sells B2B products in the form of certifications than can generate $5-$7k annually per certification!
![What Should Newbie Marketer Focus On? - 065](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/80059c91e41636d5.jpeg)
What Should Newbie Marketer Focus On? - 065
The world of marketing is vast with so many specializations and new innovating techniques seeming to develop every day. So to a newbie to the marketing space, there is an overwhelming amount of information to digest and expertise to be gained. When your in a job with little oversight and direction, how do you best spend your time? Lets dive in.
![Marketing Without Sales Attribution - 064](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/bfb00375f802d3bc.jpeg)
Marketing Without Sales Attribution - 064
When you’re marketing in a wholesale business it can be tough to align your marketing and business priorities. While you get sales numbers from your retailers, it’s tough to directly tie your efforts to financial results. You need to adjust your metrics in order prove your digital marketing strategies are moving the needle even if there is no direct through line to sales.
![Getting Started in Financial Services - 063](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/dfd062094d5f0856.jpeg)
Getting Started in Financial Services - 063
When starting a new business or pivoting to marketing in different ways, it can be very daunting looking at all the potential tactics and strategies you need to take. In this episode we explore how to tackle this overwhelming position and make some forward momentum.
![Marketing Without Digital - 063](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/1a168034407b1b32.jpeg)
Marketing Without Digital - 063
How do you market a product or service when modern methods aren't accessible? Its time to kick it a bit old school and rely on print and face to face interactions.
![Why Culture is Key - 062](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/6820d1ef834b31fb.jpeg)
Why Culture is Key - 062
The way you do anything is the way you do everything. While you can have the best marketing strategies and sales funnels, if your team behind them aren't taken care of you might just be building a house of cards, or at least a high turnover rate. In this episode, I speak with Darren Chait co-founder and COO of Hugo and one of the authors of 10X Culture. We explore how focusing on culture can be one of the key drivers to building a high performing team for years to come.
![Private Investigator With a Faulty Marketing Lead - 061](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/3b10608355775d7a.jpeg)
Private Investigator With a Faulty Marketing Lead - 061
Sometimes we carry faulty biases and assumptions with us that can impact how we view situations. On this episode, one private investigator is operating with a false premise that's impacting his marketing strategy.
![Changing Your Product Without Alienating Your Customers - 060](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/0487b23499450c4f.jpeg)
Changing Your Product Without Alienating Your Customers - 060
This is episode 60! Thanks to everyone for listening and helping us out! In this episode we take a question from a restaurateur looking to expand into vegan options but their existing customers are pushing back or going elsewhere.
Luckily there is an easy solution.
![Dealing with Frustrating Clients - 058](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/7e66d61a636bd86c.jpeg)
Dealing with Frustrating Clients - 058
Life is short and full of unpredictable paths. One of those paths may put you in front of someone frustrating who also happens to pay you, which is never a good combination.
On this episode we hear from someone who needs help not blowing up in front of their clients.
![Making the Case for Social Media - 056](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/f8dd4577fbc28721.jpeg)
Making the Case for Social Media - 056
When entering new markets or trying to capture new sources of revenue, your company will often have to grow in new ways. The saying goes "What got you here, won't get you there." Well this is true in today's episode that features one company looking to expand from being an unknown player working with retailers to trying to capture consumers directly.
![Positioning Yourself For a Promotion - 053](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/aed7d128bbad8a8a.jpeg)
Positioning Yourself For a Promotion - 053
Sometimes promotions do just happen but do you really want to leave your destiny in someone else's hands? Don't you want to do everything possible to stack the deck in your favour? In this episode we explore how to best position yourself for future advancement.
![Redesigning Marketing Team Workflows to Save Your Sanity - 052](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/bc652bd872191a88.jpeg)
Redesigning Marketing Team Workflows to Save Your Sanity - 052
There is nothing more frustrating than seeing the potential for your team or business and not being able to reach it due to bureaucracy and inefficient processes. In this episode we examine how one internal marketing team can transition from chaos to ordered marketing superiority.
![Workspace Design Studio Reimagining Its Marketing Strategy - 051](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/29c78d7b836e2dda.jpeg)
Workspace Design Studio Reimagining Its Marketing Strategy - 051
Every business needs a strategy to reach and capture new customers and build relationships. In this episode we explore how a workspace design studio catering to start up companies can reinvent the way it captures new customers.
![Changing Careers Without a Marketing or Business Degree - 050](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/279115b5e79804f7.jpeg)
Changing Careers Without a Marketing or Business Degree - 050
Switching careers can be a daunting task. There are so many unknowns and its easy for imposter syndrome to take hold. In today's episode I help a listener by giving them actionable advice to achieve their goal of switching into content marketing. Lets go!
![Gaining Customer Insights Without a Marketing Background - 049](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/02e8dd8a2ab5eff6.jpeg)
Gaining Customer Insights Without a Marketing Background - 049
There seems be a hurdle that a specific degree or background is required to perform certain tasks. Not True! In this episode we hear from someone who is stuck and needs help learning more about their customers.
![Building Authorty in the Auto Industry - 048](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/0d657106b15dc207.jpeg)
Building Authorty in the Auto Industry - 048
One of the single best ways to generate leads and new business is by demonstrating your authority and expertise in a particular niche.
In this episode we hear from a listener looking for ideas on generating new business for their auto broker client. The answer? Build their authority.
![Marketing with a Cause - 047](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/4cfd48f9ff3349dd.jpeg)
Marketing with a Cause - 047
Most of the time marketing involves making sales numbers, and hitting quarterly targets to keep shareholders happy and everyone employed. Occasionally there are roles that have more of an altruistic outcome and can have an huge impact on people's lives.
![Tricks to Editing Your Own Blog Content - 046](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/7a322b48e2145ef7.jpeg)
Tricks to Editing Your Own Blog Content - 046
Unless you really love it, editing can be a painful necessity of any type of online content. The tough part comes down to editing your content in a timely manner without publishing work full of typos, grammatical errors and uneven narrative flows.
This episode I share some tricks of the trade when it comes to editing your own writing.
![Getting More Downloads with Paid Traffic - 045](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/2f0ac20cc2ca15ea.jpeg)
Getting More Downloads with Paid Traffic - 045
When it comes to online advertising, one of the best channels to utilize is paid traffic through pay-per-click advertising. Whether its social traffic or the gold standard of Google Ads, paid traffic is always a medium that should be evaluated when its comes to developing your marketing strategy.
This week we explore driving traffic to a low value downloadable product.
![Battling Regulatory Compliance - 044](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/8b39a8bec35226b6.jpeg)
Battling Regulatory Compliance - 044
Approvals are a way of life in most businesses. Certain industries takes things a step further with regulations and compliance issues that can limit how businesses and marketers operate. So what is a marketing team supposed to do when they find themselves boxed in with red tape?
It’s time to get creative, of course!
![Over Worked and Ineffective - 043](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/ced9fb3522bb1e0d.jpeg)
Over Worked and Ineffective - 043
The demands of work are always a difficult balancing act. There are dozens of competing priorities, coworkers pulling you in different directions and unclear goals and direction.
What do you do when you are being pulled all over the place and can't keep up with the demands of the job?
![Re-Branding Your Instagram - 042](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode400/14861513/d3f81f370db79956.jpeg)
Re-Branding Your Instagram - 042
On this episode we hear from a listener who is taking over the social media accounts of a local coffee shop. She doesn't have much experience, but knows enough that she wants to rebrand the shop's Instagram page to take it to the next level.
Lets figure out if, and how she should do this.