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ETX Podcast

ETX Podcast

By ETX Life

Rich in history, ripe with resources and no shortage of things to do, East Texas is a hidden gem we are proud to call home. Holli and Ciara share a collective passion for exploring and fostering community growth. Particularly when it comes to creating a culture of supporting other women. Along with our guests, we offer an unfiltered view and dedicated space to discuss the unique challenges and successes facing female business owners, community leaders and women in general. It's all good in the piney woods!
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23. Invest in Yourself

ETX PodcastJul 06, 2021

00:00
46:36
S2 E19 Social Media Etiquette

S2 E19 Social Media Etiquette

There's a fine line between personal and business in the world of social media. Holli and Ciara talk about why social media etiquette matters. We will give you a background on the most popular platforms and the "do's and dont's" to avoid getting yourself or your business into a negative situation.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Jul 22, 202252:13
S2 E18 4th of July

S2 E18 4th of July

Holli and Ciara dig a little deeper into the festivities surrounding the 4th of July. This episode is good for the whole family. We share the history behind some of the most iconic items associated with Independence Day, like fireworks, food and where to enjoy the best celebrations in East Texas.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Jul 01, 202235:57
S2 E17 Introducing Kristen Cruz & Jennifer Barbee of Destination Innovate

S2 E17 Introducing Kristen Cruz & Jennifer Barbee of Destination Innovate

Holli and Ciara interview the dynamic business duo and best friends, Kristen and Jenn. These inspiring women business owners share their story and passion for small business and tourism. They were recently brought on by the City of Tyler to launch the Tyler Arts & Culture Collective (more to come on that hot topic). Join us as we discuss the challenges, rewards and tips pertaining to business, work-life balance, and the future of the growing arts community here in Tyler, TX.

www.destinationinnovate.com

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

May 27, 202250:42
S2 E16 National Small Business Week May 1-7 2022

S2 E16 National Small Business Week May 1-7 2022

For more than 50 years, the SBA.gov (Small Business Administration) has been celebrating the resiliency and tenacity of America’s entrepreneurs. Starting May 5th, 2022 there are dozens of free, virtual classes and training events offered to small business owners in the U.S.

SCORE.org is the nation’s largest network of volunteer, expert business mentors, and is dedicated to helping small businesses get off the ground, grow and achieve their goals. Participants will have access to a variety of educational and inspirational topics including funding, sustainability, making a living as a creative, and more.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Apr 29, 202228:53
S2 E15 The Great Resignation

S2 E15 The Great Resignation

2021 saw over 30 million Americans quit their jobs. Why is it happening? Will it continue? What does it mean for small businesses and employee retention? Holli and Ciara tackle this topic with real feedback for employers and ideas for better work life balance at your own job.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Apr 15, 202235:39
S2 E14 Instagram vs. Reality
Mar 18, 202236:13
S2 E13 Working With Your Partner
Mar 05, 202229:26
S2 Ep 12 Love Your Business
Feb 04, 202228:51
S2 E11 Influencer Marketing – Is It for You?
Jan 21, 202235:25
S2 E10 2022 May All Your Negatives Be Covid Test Results

S2 E10 2022 May All Your Negatives Be Covid Test Results

Here we go again, another New Year’s wrap up with Holli and Ciara. On this episode the pros and cons of resolutions vs. goal setting are discussed. A 2021 recap is given and some laughs to go along with it. Find out if Holli and Ciara kept last year’s resolutions and what their predictions are for 2022. We talk business, family, and new adventures in East Texas.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Jan 07, 202246:38
S2 E9 Everyone Deserves A Break

S2 E9 Everyone Deserves A Break

Taking time off when you are a business owner can feel impossible. Holli and Ciara know this first hand but give you some tips and resources to make it happen. Remember, your business and your personal life will be better when you are rested and refreshed.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Dec 24, 202120:55
S2 E8 The Gift of Shopping Small

S2 E8 The Gift of Shopping Small

There are so many reasons to shop small this year. Holli and Ciara share some of their favorite small businesses in East Texas as well as great ideas for "gift experiences". Shopping small makes a positive economic impact in your city and creates a sense of community. 2 big things we are all about here!

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Dec 10, 202132:13
S2 E7 Life After MLM

S2 E7 Life After MLM

In the previous episode Holli and Ciara explored Multi-level Marketing. They paid special attention to the fact that most MLM companies target women as their main recruits. In this episode Holli and Ciara uncover options for people who want the flexibility of a MLM schedule without all the pitfalls. Listen in as they offer alternative means to work from home plus some helpful marketing tips on the side.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom


Nov 26, 202138:48
S2 E6 MLM Get Rich or Get Out

S2 E6 MLM Get Rich or Get Out

Multilevel marketing isn't new, the concept has been around for years. The recent release of "Lula Rich", the docuseries focused on the famous brand's questionable business practices has brought renewed attention to MLM. One thing most multilevel marketing companies have in common is their recruitment of women. Join Holli and Ciara as they deep dive into what MLM is, the pitfalls to avoid and who is really successful.

Connect with us!

ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Nov 12, 202133:13
S2 E5 No Tricks, All Treats
Oct 29, 202144:27
S2 E4 So Fresh and So Clean
Oct 15, 202130:46
S2 E3 Celebrating Hispanic Heritage Month with Nancy Rangel
Oct 01, 202135:03
S2 E2 Our Favorite Time of Year
Sep 17, 202143:26
S2 E1 "Meat" the Cut Beef Team
Sep 03, 202101:05:45
Ep. 26 Happy Anniversary
Aug 20, 202125:49
24. What is Name, Image, and Likeness?
Aug 06, 202101:01:18
24. Time for a Rebrand
Jul 20, 202127:33
23. Invest in Yourself
Jul 06, 202146:36
22. Road Trippin' with Kids
Jun 22, 202137:14
21. Happy Birthday
Jun 08, 202155:06
20. Celebrating Father's Day
May 25, 202135:59
19. Backyard Tourist
May 11, 202132:58
18. Pink Marketing
Apr 27, 202126:06
17. Celebrating Mothers
Apr 13, 202134:55
Ep. 16 Spring has Sprung
Mar 31, 202153:43
Ep 15. Snowvid 2021
Mar 16, 202146:51
Ep. 14 Treat Yo’ Pet - Pineywoods Pets
Mar 02, 202136:18
Ep. 13 ETXpodcast Goes Viral

Ep. 13 ETXpodcast Goes Viral

In this day and age, we've all heard the term "going viral." And, no, we aren't talking about the coronavirus kind of viral; we're talking the Bernie Sanders' mittens kind. But what does it mean to "go viral?" Can a business plan to go viral or is it completely random? Is it always good for a business to go viral? Whether you're thinking of Grumpy Cat or the more recent GameStop situation, going viral is a cultural phenomenon. On this episode of ETXpodcast, Ciara and Holli discuss what it means to go viral and ways you can increase your chances of getting more engagement on your posts. Tell us what your favorite examples of viral content are! 

Keep the conversation going:

ETXpodcast.com

@ETXpodcast

Ciara - @ETXlifecom

Holli - @HolliFourniquet

Feb 16, 202150:07
Ep. 12 Pandemic Purchases

Ep. 12 Pandemic Purchases

The pandemic has made us do some crazy things. Among the top is pandemic purchases: purchases you might not have made had we not been in the middle of a pandemic purchases. Of course, there was the toilet paper hoarding, but we're talking about those "other" purchases. In this episode, Ciara & Holli explore the phenomenon of pandemic buys, discuss their observations on pandemic marketing, and share some of their own purchases.

Connect with us and share some of your fun stories:

www.etxpodcast.com

@ETXpodcast

Ciara: @ETXlifecom

Holli: @HolliFourniquet

Feb 02, 202130:10
Ep. 11 Fifty-Eight Million Pounds of Chocolate

Ep. 11 Fifty-Eight Million Pounds of Chocolate

Valentine’s Day is the holiday that people love to hate. In this episode Ciara and Holli discuss its origin, surprising Valentine’s facts, and some traditions. They also explore ways you can market your products in new ways to appeal to the audience looking for love on Valentine’s Day. Love it or hate it, Valentine’s Day is just around the corner and coming at us fast. Let’s all get through this together.

Share your Valentine’s stories with us at ETXpodcast.com

Shop for local Valentine’s Day gifts at ETXstore.com

Follow us:

@ETXpodcast

Ciara: @ETXlifecom

Holli: @HolliFourniquet

Jan 19, 202137:56
Ep. 10 Less Stress, Less Clutter in 2021

Ep. 10 Less Stress, Less Clutter in 2021

As we enter a new year, Ciara and Holli explore mental, physical, and spiritual clutter and how to get rid of it for a more focused new year. A cluttered mind is disrupting and it hinders our productivity, balance, and even our mental health. You know the feeling: you're forgetting important dates, you feel as if you're being pulled in a hundred different directions, and you're unable to finish a project or task from beginning to end. It’s exhausting! Mental and physical clutter are connected. Let’s begin the new year on a high note by getting rid of the clutter that is bogging us all down.

Continue the conversation at ETXpodcast.com

Follow us

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Jan 05, 202149:23
Ep. 9 Goodbye 2020

Ep. 9 Goodbye 2020

As 2020 comes to a close and we’re just days away from 2021, Ciara and Holli reflect on the past year and discuss their hopes for the new year. In this episode, they discuss New Year’s Resolutions and strategies on how to get your resolutions to stick this year. Thank you for listening to ETXpodcast in 2020; we hope to have everyone back with us in 2021. Happy New Year from the ETXpodcast team!

Keep the conversation going:

ETXpodcast.com

@ETXpodcast

Follow Us!

Holli - @HolliFourniquet

Ciara - @ETXlifecom

Dec 22, 202039:07
Ep. 8 Tips for Managing Holiday Stress

Ep. 8 Tips for Managing Holiday Stress

Holiday stress is real, but we at ETXpodcast are all about making life simple. In this episode, Holli and Ciara share their tips for making the holidays a little less stressful. From easy food hacks to breaking out of the normal holiday traditions, they share ways they have been able to simplify the holiday celebrations and put the joy back into the holiday season. 

Featured on this episode is Laura with Haute Goat Creamery located in White Oak, Texas. Laura shares easy ways to put together a charcuterie board for a holiday gathering, even if it might be a little smaller this year than in year's past. 

For charcuterie board inspiration, visit Haute Goat Creamery's website: https://www.hautegoatcreamery.com

Hazlenut French Toast Casserole recipe by Our Happy Mess: https://www.ourhappymess.com/nutella-baked-french-toast-casserole

Hillbilly (Cowboy) Breakfast Bake by Simple Green Moms: https://simplegreenmoms.com/hillbilly-breakfast-bake

Connect with us:

www.ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Dec 08, 202001:02:17
Ep. 7 Building Your Business: Creating a Business Strategy

Ep. 7 Building Your Business: Creating a Business Strategy

Holli and Ciara interview business strategist, Alysia Cook to offer one of the industry leader’s advice and insight. As a woman in a predominantly male profession, Alysia shares how she gained respect and leadership abilities that led her to start her own company, Opportunity Strategies. For over 27 years Alysia has offered her expertise helping both small and large scale businesses develop strategic economic plans and facilitate trainings. Her programs are designed to improve operations and relations within organizations, as well as prepare communities to attract and retain quality businesses. Alysia candidly shares her story and how a little business strategy can go a long way to make your business more successful.

Contact Alysia Cook on her website at OpportunityStrategies.com

Connect with Ciara and Holli

ETXpodcast.com

@ETXpodcast

Ciara - @ETXlife

Holli - @HolliFourniquet

Nov 24, 202042:25
Holiday Shopping Special

Holiday Shopping Special

The holidays are just around the corner, but consumers have already started shopping for gifts for that special someone. This year more than ever, people are shopping online and shopping local. The pandemic has hit many East Texas and Texas businesses hard, and residents are trying to find a way to help out those small businesses this holiday season. There are many benefits that come with shopping local including the fact that when you spend your money locally, that money stays within your community and helps the local economy. 

Ciara and Holli discuss holiday shopping, holiday traditions, and ETXstore. ETXstore was created to help local business sell their items online. It's a one-stop-shop for all things East Texas. From dog treats to home decor, find a unique, quality gift at ETXstore. 

Featured vendors:

Jammit Jams

Spencer's Custom Wood

Jacques Old Fashioned/South of Here Co.

Shop ETXstore: ETXstore.com

Let us know how your holiday shopping is going at ETXpodcast.com

Connect with us:

Ciara: @ETXlifecom

Holli: @HolliFourniquet

Background Music from PlayonLoop.com Licensed under Creative commons by Attribution 4.0

Nov 13, 202031:05
Ep. 6 Building Your Business: Marketing

Ep. 6 Building Your Business: Marketing

When running a business, marketing can seem so overwhelming. There are a lot of myths out there about marketing that don't help that perception. In this episode, Ciara and Holli discuss the top myths that they hear from business owners about marketing. Through this information, they hope to make marketing a little less intimating for the audience and give you some key takeaways that you can implement in your business today. 

If you have any marketing tips or blunders you would like to share with us, contact us at etxpodcast.com. 

Follow us:

@ETXpodcast

Ciara: @ETXlifeCom

Holli: @HolliFourniquet

Nov 03, 202035:47
5. Building a Business from the Ground Up

5. Building a Business from the Ground Up

Ciara & Holli begin a series on building a business from the ground up. Starting a business can be so overwhelming, but you don't have to do it alone. 

In this episode we interview Meagan Lissner with Moss in Tyler, Texas. Meagan is approaching 10 years of owning her own flower shop with her mom as a business partner. We discuss advice for starting off, the importance of building a good team, knowing where your weaknesses are and more. 

Follow along on this journey of discovering, from real East Texas business owners, how to build your business from the ground up!

Find out more information about Moss:

www.welovemoss.com 

For more information, questions, or comments visit our website at www.etxpodcast.com. 

Connect with us:

@ETXpodcast

@ETXmarketing

@HolliFourniquet


Oct 20, 202032:02
4. Homeschool

4. Homeschool

In the world of COVID, many parents have been forced into teaching their children at home. While virtual learning and homeschool by nature are different, many parents are now considering homeschooling their kids permanently.

Search “Homeschool” on the internet and prepare to go down a rabbit hole that will likely lead to more questions rather than getting yours answered. Ciara felt overwhelmed 2 years ago when she started researching homeschool options for her daughter. Parents are understandably anxious about homeschooling. Whether homeschooling or virtual learning, Ciara is going to help put your anxious minds at ease, give you some time saving tips, resources and a sense of community as you settle into this new role. 

Connect with us:

www.etxpodcast.com

Ciara: @ETXLifeComm

Holli: @HolliFourniquet

Resources shared in this episode:

Education.com

OutSchool.com

ReadingPrograms.org

Your Public Library

E Teacher App

Oct 06, 202001:09:47
3. Fear is Not the Boss of You

3. Fear is Not the Boss of You

Holli and Ciara agreed to read the same book titled, “Fear Is Not The Boss Of You” by Jennifer Allwood. The author, like many of us was stuck in an office job that she dreaded but felt too “stuck” to do anything about it. 

The author shares her insight into what helped motivate her to get “unstuck” and delves into the fear we all hold onto when faced with new challenges. 

Too often we let fear stand in the way of accomplishing our goals and dreams. Well no more, friends! 

Hear each of our unique perspectives on this book and what we think our listeners will find most valuable. We share our own stories about being scared of change and what helped us take the leap into something more rewarding.

Even if you haven't read the book, we hope that you'll walk away from this episode encouraged to start that thing you've been wanting to start. 

To continue the conversation, send us your ideas and stories on our website at www.etxpodcast.com. 

Connect with us!

ETX Podcast - @ETXPodcast

Ciara - @ETXLifeComm

Holli - @HolliFourniquet

Sep 22, 202048:56
2. Laid Back Luxury

2. Laid Back Luxury

"Staycations" - Your next (mini) BIG adventure!

As much as we would love to jump on a plane and jet off to some exotic location for a vacation, there are several obstacles standing in our way related to the pandemic. Health is number one for us, but even if we decided to throw caution to the wind, the pandemic’s fallout is felt on many levels. With job uncertainty, travel restrictions from various places, and the fear of getting stuck somewhere for an extended period of time, traditional vacations are off the agenda for us. But, we are all looking for ways to escape our everyday lives and get some reprieve from screen time. We asked some friends to weigh in on some of the best options for a “staycation”.

This week's episode features an interview with Sharon Romano of High Hill Farm. Find more information about High Hill Farm at HighHillFarm.com. 

Would you like to become a guest on one of our episodes, ask us a question, or support our efforts? Check out our website at ETXPodcast.com or find us on Instagram @ETXPodcast. 

Follow Holli & Ciara's adventures on Instagram:

Holli: @HolliFourniquet

Ciara: ETXLifeComm

Sep 08, 202052:42
1. It's all good in the Pineywoods!

1. It's all good in the Pineywoods!

In this episode, Holli and Ciara dive into the vision behind ETX Podcast. The inspiration for building up the women in our community is very close to our hearts. Women face unique challenges in business, leadership positions and balancing our personal lives. We are juggling more roles now than ever before. There is no doubt we can all use the support of our collective sisterhood as we explore ways to lift one another up.

For more information or to submit your ideas go to: etxpodcast.com

Follow us on Instagram:

Holli: @HolliFourniquet

Ciara: @ETXLifeCom

Featured women owned businesses in this episode: 

Eguide Magazine: eguidemagazine.com

Moon Rivers Naturals: moonriversnaturals.com 

Aug 25, 202046:46
ETX Life Trailer

ETX Life Trailer

Join Us For A Behind The Scenes Look Into Everything East Texas Has To Offer

Rich in history, ripe with resources and no shortage of things to do, East Texas is a hidden gem we are proud to call home. Holli and Ciara share a collective passion for exploring and fostering community growth. Particularly when it comes to creating a culture of supporting other women. Along with our guests, we offer an unfiltered view and dedicated space to discuss the unique challenges and successes facing female business owners, community leaders and women in general.

In the scheme of things, East Texas may seem relatively small. However, the 35+ counties that make up the Piney Woods are spread out a considerable distance. Join us as we pull back the pine curtain and share experiences, create connections, offer insight, news and resources to bring East Texans together. It's all good in the piney woods! 

For more information, visit our website www.etxpodcast.com

Aug 07, 202000:55