Art of Marketing With Farinas

🔊 Get ready for an insightful discussion on the Farinas podcast with Ahmed Sokar, a marketing expert with over 15 years of experience!

We will be tackling important issues surrounding B2B marketing and one key issue is the lack of understanding when it comes to consistent and targeted content.

Many businesses struggle to identify and effectively target specific segments within their potential customer base.

It's time we address this challenge head-on! Tune in as we dive deep into strategies for effective targeting - you don't want to miss out on this knowledge-packed episode 🎧 #marketingtips #B2Btargeting #podcast

These stories highlight how resilience, innovation, and strategic decision-making can turn a failing business into a successful one.

1- Define your values and goals

2- Seek support and guidance

3- Fear of Failure

Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization
A new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in Cairo
Many practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.
With the COVID-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.
This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).
The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:
Why do we need a strategy?
How does strategy emerge?
What does the future hold?
What to do to put a strategy into action?
Reading this book will:
Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into action
Prepare your organization for Society 5.0 and the future economies (such as the Sharing economy, the GIG economy, the Purpose economy, and the Circular economy).
Make your strategy savvy and will help you to truly make the Future Happen Today. 

Your greatest asset should be data.

Data now informs every choice, every change of direction, and every action. When used effectively, data may provide limitless commercial value and open up a world of possibilities.

1-   Where does the data come from?

2-     Where does the data go to?

3-     Who uses what data

4-     How to read the future from your history data?

5-     How to build new strategies and improve your profit from the data

Our professional and expert guest speaker Eng. Mohammad Shalan with +25 years of experience in technology & digital transformation.

Project Management Institute (PMI) - Saudi Chapter

An intense dive into just how noticeable your website is to search engines such as Google, as well as how leads find the site and which pages they open first. This will provide you with a great understanding of how the opportunities rest and how you should be directing your efforts to improve search engine visibility and reach more qualified leads.
1- Expand your business
2- Position your business with respect to your competitor
3- Increase your revenue SEO lead generation is the process of increasing awareness for a business by driving more organic traffic to the brand’s website through search engine results in pages (SERPs) so more potential customers can find and interact with website content to become qualified leads

Contact Farinas team: info@farinasmarketing.com

Traditional marketing was simple; you reached out to audiences and pitched your product or service. If they liked it, they would respond. However, the rapid growth of digital marketing has led to a paradigm shift, with businesses looking at multiple ways to influence customer decisions. Join us in this webinar to know more about the changes in the market with respect to digital marketing. Discover more through our webinar about Marketing Hourglass, Customer Success Track, and Marketing system

Farinas is a B2B marketing hub supporting IT and manufacturing companies by generating leads and increasing revenue.

to identify the gaps in your current marketing activities and then position a solution through a completely free, no-obligation, 1-hour consultation.

Contact us https://www.farinasmarketing.com/contact-us/

The three fundamental barriers to scaling up a venture:

• Leadership: the inability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict

• Scalable infrastructure: the lack of systems and structures (physical and organizational) to handle the complexities in communication and decisions that come with growth

• Marketing: the failure to scale up a practical marketing function to both attract new relationships (customers, talent, etc.) to the business and address the increased competitive pressures (and eroded margins) as you scale

Don't forget to read the important book "Scaling Up: How a Few Companies Make It... and Why the Rest Don't  by Verne Harnish"

Know more about how to reduce marketing barrier 

Contact us for ONE HOUR FREE CONSULTATION : www.farinasmarketing.com

There are 3 types of customer programs 

1- Retention Program 

2- Acquisition Program

3- Loyalty Program 

Know the difference from the episode. Learn more from the book "Uncommon service _ how to win by putting customers at the core of your business"

Also, reach Farinas team for a 50% discount on B2B lead generation

www.farinasmarketing.com

Not for everybody 

Not for everywhere

Listen to Airbnb's success story to know more 

Contact the Farinas team for one hour FREE consultation 

at www.farinasmarketing.com

What’s holding you back from leveling up your business?

I’ve worked with 100’s of business owners, and there are two common diagnoses for why they haven’t reached the level of success they deserve:

1. Team
2. Consistent execution

But diagnosing what’s wrong is only the first step. 

If you don’t implement suggested changes, you’ll never get results.

Know more and contact us 

www. farinasmarketing.com

 I find that many business owners have great intentions when it comes to partnering, but the trick always lies in trying to figure out how to make logical, natural-feeling introductions to customers. Listen to 5 strategies for partnership

contact Farinas team for FREE HOUR for marketing consultation 

Contact us : www.farinasmarketing.com

Are you tired of hustling for a sale?

Everything seems to be going well with your prospect until you hit a familiar snag…

Why should I work with you? Convince me.
That’s not in my budget. Can I get a discount?

Growing your business is tough when you have to convince someone to trust you.

It’s what happens when you have little to no credibility, nothing to prove that you’re the real deal.

And no, a website doesn’t count.

Learn more from Allan dib through 5 Methods to build Credibility on your Website 

Contact Farinas for ONE HOUR FREE CONSULTATION - www.farinasmarketing.com

85% of business owners claim that referrals and word-of-mouth drive the majority of their new business.

83% of satisfied customers are willing to refer products and services, but only 29 percent actually do.

Know more about Active Referral 

contact us for ONE HOUR FREE CONSULTATION 

https://www.farinasmarketing.com/contact-us/

To success, it's just ordered to your unconscious mind 

So train your mind to do that for everything - watch 127 hours, which tells how climber Aron Ralston found himself trapped alone in a canyon and had to perform DIY surgery to save his life. 

Share your successful story with us 

Marketing automation supplements your human connection, but it does not replace it. The practice only works when it creates a better experience for the prospect or customer. You don’t even need to build a series of complicated automation or campaigns. Simply having a handful of prewritten emails and a process for when and how to use them counts as an automated follow-up.

If you want to have a FREE PDF file, send an email to info@farinasmarketing.com

Farinas offers ONE HOUR FREE CONSULTAION 

www.farinasmarketing.com

People want relevant worksheets, templates, and how-to guides more than the full manual.

Don’t overthink the package for a content upgrade. In many cases, you are looking to simplify information, not make it more complex.

Know more and contact Farinas team for ONE HOUR FREE CONSULTATION

www.farinasmarketing.com

The hub is a fancy name for making your content more useful, more structured, and more optimized for ideal customers.

Why do you need a content hub?

How do you have subtopics of the main hub?

Know more .....

Contact Farinas team for ONE HOUR FREE CONSULTATION

www.farinasmarketing.com

If people visit your website for many reasons, no single call to action will suffice.

there are many types of CTA, know more about them in this episode.

If you want to check your website with a website wireframe, send an email to 

https://www.farinasmarketing.com/contact-us/

#Calltoaction   #CTA  #website  #attractIdealclients

When someone visits your website, do you provide him with the trust,......else

Know more about the purpose of the website as a digital marketing hub and evaluate your website through the website elements in this episode. 

Don't forget to ask for ONE HOUR FREE CONSULTATION

www.farinasmarketing.com

Do you know the key indicators of success in your business? 

Do you know how to track your digital marketing activities such as Leads, Website ranks, social media, content management, email campaigns ....etc.?

listen to this episode and contact us for one hour FREE consultation 

www.farinasmarketing.com

A lot of marketing channels may support you to generate leads but the main question is how to select them and how to evaluate the results of the qualified leads. 

Listen to this episode and think in different way 

Contact us with 1 hour free marketing consultation 

all details on www.farinasmarketing.com

How to create a content plan based on guiding your customer’s journey. 7 stages of Hourglass marketing will help you to organize the content of each stage and to answer the main problems that face your ideal clients. Answers these questions and learn more : 

• What questions do my prospects and customers have at each stage?
• What objectives are they trying to achieve at each stage?
• What content will I need to help power each stage?

More details on www.farinasmarketing.com 

It's not easy to achieve high progress in each goal but with small daily steps toward your goals either business, personal, marketing,...etc. you will reach the final one. Listen to this podcast and tell me your opinion 

Don't forget to know more details about Farinas on www.farinasmarketing.com

Strategy problems & solution 

Strategy problems & solution

Strategy problems  &  solution 

Now that you have worked to identify the problems that your ideal customers want you to solve, your goal is to craft a one-line message that helps you communicate the core problem you solve for your ideal customer.

As an exclusively-B2B agency, we’re in a unique position to be fully immersed in a variety of B2B industries. Here’s a list of the top five B2B marketing challenges I hear about most often and some tips on how to overcome them.

People aren't always searching for your solutions, but they search every single day for ways to address problems they see and feel.

Marketers who build their content, web design, and SEO practices around problem solving will intersect their ideal client's buying journey much earlier, at the point where the marketers can do the kind of trust building that makes their solution the obvious choice.

Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises.
But often overlooked in the obsession for five-star reviews is the actual words used by the reviewers. A fivestar review often implies that this is an ideal customer.They had the right problem, you solved it wonderfully, and they had a great experience.

In the beginning of 2022, we still suffer from spreading different versions of Coronavirus, however, each entrepreneurs and digital marketer have to be smart enough to save their business by applying the new guaranteed strategies such as search engine optimization (SEO) strategy.

you will know what approach you should take when marketing the product.
Regardless, you will establish your company or launch a new product or improve your services.
In addition, through research you can gather information about your client’s needs, what they like and dislike.
Hence, you will attract more customers and gain profits, and get a step ahead of your competitors.
Here the five reasons for the importance of marketing research

“49% of marketers report that organic search has the best ROI of any marketing channel.”(Search Engine Journal)

There are many SEO tools in the market you can use ,These selected SEO tools are simple and easy to use but their impact on website performance optimization is great, on the other side, you could manage and monitor your search engine rankings.

In the digital marketing world, B2B sales is the best way to convert potential customers into qualified lead.

“Only 5-10% of qualified leads successfully convert for marketers.”

“91% of marketers say that lead generation is their most important goal”.

When deciding to select the right outsource lead generation to get  professional lead generation services, the choices here may be difficult because they will control the future of your business. before doing that, you have to prepare some questions to ask your outsourced lead generation provider and review his answers.

LinkedIn is an excellent lead generator for your business. More than 50 percent of all social media traffic to business websites comes from LinkedIn, so if it’s not part of your marketing strategy, I’d strongly suggest adding it.

ينفع نشغل ال GPS 🤔🤔من غير ما نقوله احنا رايحين فين؟؟

تابعوا معانا عشان نعرف ايه علاقة ال GPS لتسويق 🤔

I was recently asked how to wow a client without sending a physical gift. 

I get that offline marketing can quickly become costly, but what is a high-value customer worth to you?

If a $20 gift results in a $3,000 monthly retainer, that’s money well spent.

But if you really can’t afford it, here are my top five underrated techniques for delivering a ‘WOW FACTOR.’

People decide if they like a website in about 50 milliseconds, that’s 0.05 seconds to position your brand in a positive light (CXL). That's why it is so important to convey who you are and what you do quickly and clearly. Learn how to use your website as the center of all your marketing efforts & learn how to keep your audience on your site longer. 

If you're a solopreneur or just starting a new business, you've probably been advised to leverage testimonials to get new clients. 

The truth is: you don't need customer testimonials to launch a new business, product, or service.

A little while ago, I read an article that blew my mind. 
It was about movie star Mark Wahlberg’s daily routine. 
it got me thinking:
What habits do you do daily or weekly that make you a better entrepreneur?

When is the right time to launch your high-ticket item?

Should you wait and launch it as part of an ascension plan or an update?

Or should you launch it in your startup phase?

So many business owners hold off on launching a high-ticket item because they lack confidence.

من المهم جدا نعرف ايه هي الأسباب اللي ممكن تخلي العميل يمشي عشان نقدر ناخد بالنا
تابعوا معانا انهارده واعرفوا الأسباب عشان نقدر نحافظ على العملاء بتوعنا ...

انهارده هنعرف يعني ايه مشكلة customer segment 🤔🤔

ومن المهم إن كل واحد فينا يعرف يعني ايه هي المشكلة دي
بس من وجهة نظر العميل مش من وجهة نظرنا احنا 

وبعد كده نبدأ نستخدم الرسايل اللي هم بيقولوها واللي احنا ساعدنا ال ideal customer إن هو يحلها 

باقي التفاصيل هنعرفها في البودكاست 

تابعونا ..

كل مجال ليه المهارات الخاصة بيه والمهارات دي بتتبني في وقت طويل جدا عشان كده
مش من السهل أبدا إن المهارات دي تتنقل لمجال تاني ...

انهادره هنعرف أكتر عن التفاصيل دي مع المهندسة صابرين SEO and Founder of Farinas marketing services 

Marketing of Startups:
Target Audiences with focused Marketing strategy 

Marketing principles
Lead Magnet