
Feed Your Brain Podcast
By Max Elster and Mike Mahlkow
In order to document which technologies will change the way how we enjoy living and which leadership tactics will be needed, Max and Mike interview different thought leaders on the topics.


147 - Jonas Rinde: Building a hardware-software company in the audio industry, how to evaluate career opportunities, designing products and career advice for young people
Today, we are introducing Jonas Rinde. He is the co-founder and CEO of Nomono, a cloud-based audio collaboration, and processing company built specifically for podcasters, broadcast journalists, audio storytellers, and many more. Audio workflow of the future.
He has a long history of working in different industries and started working in the automobile industry due to his interest. Later, he led the R&D department at Tandberg, which was sold for 3.3 billion to Cisco where he became a board member of Cisco Systems in Norway. Continuously built and sold companies, and lastly with Huddly as the CEO.
We talked about his way of choosing opportunities to work on, designing products, his new company Nomono, his thoughts about books, and his career advice.

146 - Macro Situation for Startups and Founders, Useful Resources to read about it and Availability Cascades
Everyone's talking about it.
The economy has not been looking good.
Max and Mike discuss the current macro situation and what it means for startups, employees, and society as a whole.
Recommendations
READ
Andreesen Horowitz:
https://future.a16z.com/framework-valuation-navigating-down-markets/
Y Combinator:
https://techcrunch.com/2022/05/19/yc-advises-founders-to-plan-for-the-worst/
Sequoia:
https://techcrunch.com/2022/05/24/sequoia-capital-plays-nostradamus-again/
LISTEN
Craft ventures:
https://www.youtube.com/watch?v=vBkzm4a7iY4
All-IN Podcast or YouTube video:
https://www.youtube.com/watch?v=ezOIBfZcwbQ
All-IN Podcast or YouTube video:
https://www.youtube.com/watch?v=lcyec3pvAEY
Let’s Connect!

145 - Stephan Heller: A crazy 15-year startup journey incl. IPO and Scaling at Groupon, Building Watchmaster.com, Angel Investing and building a fund of fund vehicle now
"There was so much pain that just went into this and so much blood, sweat, and tears, personal commitment, you know, working really for three, four years, not sleeping, not having a personal life in that sense. And suddenly this whole thing, that's to fall apart."
It didn't take long for founder and entrepreneur Stephan Heller to move on and start something new after selling his previous company. In this episode, Stephan reflects on his experiences working with startups over the years and shares the lessons he's learned. We also learn about his current project, AlphaQ, which was founded with the goal of creating an innovative, unique fund of funds structure that has the vision of being listed on the stock exchange and thus democratizing access to venture capital.
Learn more about AlphaQ Venture Capital:
https://www.aqvc.com/
Stephan’s Recommendations
To read:
Ray Dalio Books
The Score Takes Care of Itself
To watch:
Let’s Connect!
Connect with Stephan

144 - Pascal Bieri, Founder of Planted: Building a Food-Tech company through plant-based protein with over 150 people across Europe
As the population grows exponentially and the demand for meat grows, producing meat has become increasingly unsustainable.
Hungry to change that, Planted Foods has been revolutionizing the food chain. Pascal Bieri, one of its founders, joins us today and inspires us to rethink what we eat as he shares with us the whys and hows of producing meat from alternative proteins.
Be part of the food revolution:
https://en.eatplanted.com/karriere
Where to find Pascal’s recommendations: NPR
Let’s Connect!
Connect with Pascal

143 - Saket Kumar, Founder of Vitt: Future of SaaS Financing, VC, Writing a novel
Is getting a novel published comparable to getting a startup funded?
Saket Kumar answers this question in this week’s episode. He freely takes us on an unexpected journey, from creating a novel to founding his current company. We also find out why he went from being a venture capitalist to becoming a founder and why he intends to stay for the long haul.
Saket is the co-founder and CEO of Vitt, a company that provides fast and non-diluted funding for growing SaaS businesses. For three years, he worked as an early-stage venture capitalist.
Learn more about Vitt:
Read Saket’s short stories:
Book Recommendations:
The Secret History by Donna Tartt
How Music Works by David Byrne
Let’s Connect!

142 - Favorite Gadgets and Managing Focus and Energy
“I can now focus on things that I'm more uniquely suited to and that I'm just way better at that bring me more joy.”
That is one thing that effective energy management can do for you. This week, Max and Mike talk about energy management. They talk about what they do, including how they structure their day to be the most productive. In this episode, they also let us take a peek at some of their favorite gadgets!
Read about Narratives, Commitments, and Tasks (NCTs): https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs
Get the Gadgets:
Razer Blackshark V2 Pro Gaming Headset
Let’s Connect!

141 - Morning Routines, Yearly Goal Settting, Differences NYC and San Francisco
Unfortunately one of our guests needed to cancel last minute, we decided to record a duo episode with Mike and Max about things we're passionate about!
We share thoughts on our morning routines, yearly goal setting, differences between NYC and San Francisco and many more things!
Follow us on Twitter, Linkedin, Instagram, and wherever you would like to :)

140 - Jay Rosenkrantz: One of world's-leading online poker player to now building a Web3 playground for writers, artists an collectors

139 - Vaitea Cowan, Co-Founder at Enapter, about their way of making green hydrogen accessible and affordable for everyone

138 - Albert Gajsak: Building an AI-powered Batmobile Hardware Product with Warner Bros, Educating Kids about Technology through Electronic Devices, Covid impact on Supply Chains

137 - Finding Language Market Fit and Web3
Everyone knows finding product market fit. But what about the Language? There's a concept which was presented by OpenView about Language-Market Fit - we found it inspiring and shared it with you through this way here.
Furthermore, we talk about first insights into Web3 and our viewpoint on it.
Language Market Fit Model by OpenView
Beginner Guide to Crypto:
https://creatoreconomy.so/p/curious-beginner-guide-to-crypto
https://newsletter.banklesshq.com/p/-guide-1-starting-with-bankless
Book recommendation: Continuous Discovery by Teresa Torres
Interview with Tim Ferris and Chris Dixon and Naval Ravikant

136 - Michael Bervell: Writing a book, Interviewing Jack Ma and leading entrepreneurs, African's Startup Ecosystem, Angel Investing and building a non-profit in his early days

135 - Mathias Klenk, Passbase Founder: The Role of identity verification in today's world, winning first investors, comparison US and German Universities
We had the chance to interview another Founder again, namely the Founder and current CTO of Passbase, Mathias Klenk. Passbase's goal is to "empower the world with a digital identity system that puts you, the individual, first".
Mathias and we talked about the role of a human identitity, the importance of it in today's world, winning the first investors and the differences between studying at Stanford vs. studying in a German university.
Find out more about Passbase here: https://passbase.com/
And connect with Mathias on Linkedin here.


133 - Eli Bressert, CEO & Co-Founder Origin: Building a travel company during COVID, San Francisco vs. Europe, Evaluating Machine Learning Opportunities in Products, Importance of Data Science
Welcome back to the Feed Your Brain Podcast.
Max and his co-host Mike interviewed another guest this time. Eli Bressert, Co-Founder and CEO of Origin. Origin provides you with the most personalized luxury trips based on who you are and what you want to experience next. Eli was a mentor at Singularity University, Head of Siri Platform Science & Insights at Apple, Head of Data Science at Convoy and worked in Data Engineering and Analytics.
He studied Mathematics and Astronomy and did his PhD in Astronomy.
Together with Eli, we talked about
- Eli studying Mathematics and Astronomy and his move into tech
- Building a travel company during COVID times
- Integrating Machine Learning into a new product and evaluating the opportunities of ML
- San Francisco vs. Amsterdam (Europe) as a startup hubspot
- ... any many more topics!
Connect with Eli on all channels, find his Linkedin here: https://www.linkedin.com/in/elibressert/ - and check out his new company Origin here: https://www.origin.me/

132 - How to raise a Seed Round
Hi friends!
For this episode we have chosen a little different format. For one reason. Mike just raised a 6.3 million seed round with his startup Blair.
Since we have a lot of founders as listeners, we thought it would be exciting to take a look behind the curtain and understand how Mike and his team made it happen.
So Max took the chance to ask him all the important questions about the round!
Feel free to let us know on the social media channels if you enjoyed it. You can find us everywhere as @MaxElster and @MikeMahlkow.
Talk soon!

131 - Finding Your Personal Mission Statement
Hey listeners,
Mike and I talk about the value of finding your personal mission statement and how it can help you with staying focused on the things that actually drive value and happiness for you personally - especially when building companies and products.
We'd be glad to get your feedback and hear about strategies and methodologies of you finding your personal mission statement. Let us know via DMs or on Linkedin/Twitter how you found your vision/purpose!
Looking forward to hearing from you.
Max and Mike

130 - Nikolaus Volk, CEO of Kyte: Uber for Rental Cars, Mobility, Machine Learning at Kyte, Studying at Stanford
Nikolaus Volk is the Founder and CEO of Kyte, a San-Francisco based Startup that delivers rental cars to your home. They help everyone to access rental cars with the simplicity of Uber.
A few facts about Nik:
- He studied at Stanford and TU Munich
- He worked at Uber for a few years
- Kyte raised 9m for their expansion
- Offices in Munich and San Francisco
We talked about:
- The current mobility market and delivering an Uber for rental cars to the US market
- Importance of Machine Learning at Kyte
- Studying at Stanford vs. Studying in Germany
- Hiring the right people
In case you like it, feel free to subscribe. :)



127 - PR For Startups with Carl Kronika

126 with Wall-Street Bestselling Author Nir Eyal

124 with Long-Time Marketing Icon Ted Rubin
Ted Rubin has been been in the marketing space for decades now. In 1997, he started out working for Seth Godin at Yoyodyne where his career in the online industry began. Besides learning a lot from Seth, he went through the whole process of Yoyodyne being acquired in 1998 by Yahoo as well.
He served as the Social Media advisor to Big Fuel Communications which was also acquired in 2011 to the Publicis Group, OpenSky (also acquired by Alibaba) and many others where he either took part as the CMO or led his marketing view on the Advisory Boards of several companies. In addition to that, he was named Forbes Top 50 Social Media Power Influencers and has written books about the "Return on Relationships" and "The Age Of Influence". He is currently writing another book with John Andrews, titled Retail Relevancy.
We chat about
- his path and his personal learnings working together with Seth as well
- the power of building long-term relationships
- his concrete tips of building a startup through the power of marketing practically
Enjoy the chat!

123 - A World Of Digital Assistants - My Thoughts
New Podcast EP: My Thoughts on A Future World Of Digital Assistants
Digital Assistants such as Amazon Alexa or the Google Assistant have become a big role in the daily life’s of millions of people. Every 5th person in the US has access to a smart speaker nowadays. But - how will a future of digital assistants look like? And what do they have to with a shift happening in regards to human-machine interaction and Transhumanism?
I conducted my thoughts in a short 20 minute podcast since I also researched and wrote my thesis about the topic of digital assistants. I would be honored if you check it out and let your thoughts on here now... what is your view on the future of digital assistants? Comment below…

122 mit Jan Halberstadt von TIER Mobility: Wie baut man eine E-Scooter Firma operativ in den Städten auf?
Was muss operativ beim Roll-Out einer E-Scooter Marke in den Städten beachtet werden?
E-Scooter und die Mobilitätslösung für die letzte Meile sind nun allen bekannt. Um operativ in die Prozesse der letzten Wochen und Monate tiefer einblicken zu können, habe ich Jan Halberstadt von TIER Mobility angefragt.Nach seiner Zeit als Head of Sales Germany bei Deliveroo fing er bei TIER an, um die Städte Köln und Bonn aufzubauen - in einer brutalen Geschwindigkeit natürlich..
Jan und ich bauen darauf auf und sprechen
- über sein Interesse, nach der spannenden Rolle bei Deliveroo ins nächste Startup zu springen,
- über die operativen Prozesse, die notwendig sind und waren, um die E-Scooter tagtäglich in die Städte zu bringen und
- über die Aufgaben, die notwendig waren mit der Politik, der Stadt und vielen anderen Kontaktpunkten, um die E-Scooter wortwörtlich überhaupt "ins Rollen zu bringen"
Viel Spaß mit der Episode. Geb uns gerne eine Bewertung auf iTunes oder verlinke uns auf den Socials.

121 with Taylor Ryan: Marketing in 2019, Connecting Corporates and Startups, Learnings from building different startups
121 with Taylor Ryan: Marketing in 2019, Connecting Corporates and Startups, Learnings from building different startups

120 with Philipp Skogstad: President and CEO at Mercedes Benz Research & Development North America

119 mit Sven Oliver Pink als Gründer von Fond Of: Wie baut man mit 200 Mitarbeitern eine gesunde und potenzialentfaltende Kultur auf?

118 mit Robin Moser von Eyecandylab: 2.5 Jahre Review als First Time Founder und Zukunft von AR

117 mit Dr. Aaron Brückner: Model, Autor und Berater in einer Person

116 mit Prof. Dr. Philipp Sandner: Top 30 Ökonom in Deutschland (FAZ) und Head of Frankfurt School Blockchain Center über den Status Quo und die Zukunft der Blockchain

115 with Christoph Windheuser: Global Head of Artificial Intelligence at ThoughtWorks about 30 years of working in the AI field

114 with Rod Dowler: Former European High Tech Partner at KMPG and CEO of several tech companies

113 with David Schnurman, President of the EO Organization in New York and Founder of LawLine: How do you focus to accelerate success?

112 with the Inventor of the Taser and CEO of Axon, Rick Smith: How do you use technology to prevent people from killing?

111 with Award-Winning Author and UX Specialist Jeff Gothelf: How do you set up an organization to deliver high-quality products?

110 mit Starmind Gründer Pascal Kaufmann: Was hat künstliche Intelligenz mit der Struktur des Gehirn zu tun?

109 with Misha Yurchenko about doing business in Tokyo, blockchain ecosystems and personal fulfillment

108 mit dem ehem. Rocket Internet Kommunikationschef und Earlybird Partner Andreas Winiarski

107 mit Philip Müller als COO von WunderFleet: Die Zukunft der Mobilität und der Einfluss von Technologie

106 mit AI-Experte und VC-Investor Fabian Westerheide: Wie können wir in Deutschland die Technologie der künstlichen Intelligenz in sinnhafte Geschäftsmodelle umwandeln?

105 mit Daniel G. Siegel als Digitalexperte und ehemaliger Gründer der weltweit führenden Modedesigner Plattform Not Just A Label

104 mit Michael Buck und Niklas Hagenbeck von Convidera: Die wichtigsten Elemente für einen digitalen Unternehmermut aus 6 Jahren Beratungserfahrung

102 mit Digitalpionier Karl Heinz Land: Wie wandeln neue Technologie die Entwicklung der Gesellschaft?

101 mit Florian Kollewijn von dem Sozialunternehmen Chancen eG: Bildungsfinanzierung in Afrika und Deutschland neu gestalten!

100 with K-SWISS President Barney Waters

099 with Cannabis Startup Founder Jo Teichmann from Ceden: how is cannabis impacting the startup industry?

098 mit Dr. David Klett vom Klett Verlag als traditionsreiches Familienunternehmen

097 mit dem Chief Digital Officer der Deutschen Telekom: Nils Stamm
